Rating of purchased goods. Goods in great demand among the population

What to sell in an online store: TOP-5 categories of goods in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

The popularity of the internet has skyrocketed in recent years! We spend a lot of time at the computer monitor and other gadgets.

Most people just relax: watch movies, listen to music, chat with friends.

For others, the World Wide Web has become a place of work that brings excellent earnings.

There are many options, but the bulk of people on the Internet are engaged in sales.

What to sell in an online store to earn real income? And how to build a successful business on this?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often bought in online stores.

Statistics show that the most popular are firms selling real estate, as well as clothing, footwear and children's accessories stores.

Of course, working with real estate is an area for professionals and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with an Internet connection.

When you are just starting to "know" the field of online stores, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to you in terms of type of activity or lifestyle. For example, young mothers will be interested in selling children's clothes or toys.

What categories of goods are more profitable to sell in an online store?

A novice businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have a good sportswear or outdoors store in your area.

Walk through supermarkets, study the assortment, interview people (yes, at least your neighbors), listen to their opinions.

The products that you want to sell to customers must be in demand, be relevant today, and have a target audience in your region.

Let's say you decide to sell souvenirs, but a similar store already exists in the city. It is unlikely that in this case they will order products from you. Indeed, in an online store it is impossible to touch a thing, to study its shortcomings and advantages.

On the other hand, if the cost is an order of magnitude lower, then buyers can make a choice in your favor.

So what to sell in an online store?

1. Real estate.
2. Clothing and footwear.
3. Children's products.
4. Digital and home appliances.
5. Recreation and sports.

These are the most demanded product groups today throughout Russia.

In order to decide what exactly you want to do, you need to consider each of the options separately.

No. 1. Property For Sale.

A very profitable undertaking is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.

Of course, for this kind of employment it is good to have experience as a realtor or at least elementary concepts about this profession.

Since the price for this category of goods is high, the income of the owner of such an Internet project will be considerable.

A real estate office that works online places all ads for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of the accompanying, and most importantly, from completed transactions.

You can increase profits by hiring 1-2 realtors in your mini-staff who will be able to travel to properties and sell real estate.

In addition to the site, you can also create pages in in social networks to increase your reach of potential customers.

No. 2. Online clothing and footwear store.

Increasingly, people began to order clothes and shoes via the Internet. You can find many on the web various models at a lower cost than in regular outlets.

There is a risk of making a mistake with the size or facing poor quality service in the online store. However, people continue to buy their new clothes online.

If you decide to start selling clothes, then decide on your target group. You might want to sell menswear or plus size clothing.

The next step is to conclude a deal with the supplier. In the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.

We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.

Number 3. Children's products.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. For help, they turn to all the same online stores.

If you have children, then you can new products sell your baby's used items. Online commissions have become especially popular in recent years due to the crisis in the country.

You can get friends and relatives to sell, who in this way can both themselves and you (for example, on the condition of selling “at a percentage”).

No. 4. Digital and home appliances.

On the Internet you can find many offers for the sale of digital and home appliances. The competition is strong, but the profit will also be high.

To get into the leaders in sales of equipment, you need to spend a lot of time and your own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of selling equipment and understands technical innovations.

He should always be in touch and be able to answer all the questions of buyers.

Due to the oversaturated market of digital and home appliances, quickly become successful entrepreneur unreal.

No. 5. Recreation and sports.

Goods for outdoor activities and sports are popular. As a rule, products of this category are much cheaper on the Internet than in ordinary stores.

As for provincial cities, they often lack crazy quality sports and leisure products.

In such an area, if potential buyers have the opportunity to purchase such products, it will be very useful to open a specialized online store.

How to start selling online?

Usually the workflow looks like this:

1. You are looking for a good supplier who will supply products in bulk at the lowest possible price.
2. Create your online store based on social networks, marketplaces or as a separate website.
3. Next, you will exhibit the goods on the site already with a “wound” price. This difference in cost will be the income of the store.
4. After your business starts to develop, you can add some more product categories to your assortment (for example, accessories will become a good “party” for women's clothing).

Note! Before you wind up the price, study the policies of competitors.
To attract buyers, it is important that the price for the same product is slightly lower than that of your “rivals”.
Reducing the cost of even 5-10 rubles can make a difference.

Often people, daydreaming about how much money they will make, open a business without a business plan. This is a gross mistake!

A well-designed business development plan is the key to success, even if you just want to sell jewelry online.

An approximate structure for creating a business plan looks like this:

If, after a few months of operation, the business is not profitable, think about where you made a mistake. It may have been a bad promotional campaign, or your range may simply not be marketable in a particular region.

To draw up a business plan, as well as determine the vector for the development of your online store, answer yourself the following questions:

Question	Answer
How much will you have to invest in the project?	Decide how much money you have. It is not possible to open a store without money at all. You need to spend the first months on the purchase of products + the creation and promotion of the site. Only after “things go”, you will be able to make a profit and direct it to the development of the business.
Where do you plan to sell your products?	Decide for yourself with which regions of the country or perhaps the world you expect to cooperate. It is better to start from your city and regional center, and then expand and sell products throughout the Russian Federation + abroad.
Do you have experience in sales or website promotion?	If you are new to this business, don't worry. There are many useful tutorials and seminars on the web that will help you understand the basics of online trading.
Will there be demand for products?	Analyze the rating of goods that are sold through the worldwide network. It’s better not to take risks, but to follow the proven path (at least when this is your first business, and there are no unique ideas).
How about delivery?	Decide how you will send packages to customers. This is one of highlights for any online store.

What to sell in an online store so that the business is profitable?

When choosing a product that is profitable for the sale, let's turn to 5 tips from successful owners of online stores:

If you have a limited budget, it is better to sell inexpensive products.

This requires less + they will be cheap to deliver to the buyer.

It is worth comparing the pricing policy of online stores and markets in your area.

Every seller understands that a customer on the Internet is looking for something that is cheaper than in a regular store.

During a crisis, it is worth selling mid-priced goods in an online store.

After all, those who have money will buy anything and expensive boutique. Middle-income people (there are many more of them in our country) will look for where to buy cheaper.

It is best to sell products that you understand.

If you can easily give advice to your buyer, it will be powerful competitive advantage.

If your online store sells only in a specific region, then conduct a survey on the topic: “What can not be bought in our city?”.

Based on the results of a survey of people, add to your product grid the products that many potential customers in your city are looking for.

If you decide to open a store on the Internet, then feel free to start acting. Do not be afraid that there are already a lot of projects on the network.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn from online sales?

It is difficult to name a specific figure that you will receive from your online store.

Income depends on such factors:

Project scale.

The larger the range, the higher the income will be.

Contribution own funds into business.

Owning a business is always a risk. It happens that an entrepreneur invests a large amount, and the business idea “burns out”.

Better first initial stage opening an online store does not act so recklessly. Develop the project gradually.

Website traffic.

Unfortunately, many people are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visit the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell online and another is to make sure that buyers appear.

What is better to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be equal to 5,000-7,000 rubles. Successful projects that have been working for years can already bring profits in the millions, but for this you need to work hard and invest effort and money.

Today, in the TOP of popularity among entrepreneurial projects for beginners is an online store. A scheme that seems ideal for those who want to make money, which features a free template found in , the best-selling product and cash flow from grateful customers, pouring into the pocket of a businessman, is advertised and discussed everywhere. Many people are trying to work on it. However, for all its apparent profitability, it does not give the effect that it promises.

But trading through a virtual platform has a lot of advantages:

• you can get by with a minimum start-up capital;
• there is no need to solve problems with a “real” retail outlet, that is, to look for and rent a room, get a variety of permits, repair it and arrange;
• an online store does not need to hire numerous qualified personnel;
• here you can apply the approach of self-implementation of the idea, where it will start the whole project and save money;
• when using the Internet site, there is no need to purchase goods and store them in a warehouse;
• market coverage is not limited to a certain area and a specific number of consumers who can physically visit the store, the format allows you to expand the boundaries and time frames of work.

Statistics also confirm the prospects of this direction.

E-commerce in numbers: dynamics of development

Many studies conducted by both international analytical organizations and domestic ones show a sharp increase in the share of online commerce. This surge began in 2009 and was catalyzed by the 2008 global economic crisis. This was facilitated not only by the fact that declining incomes forced people to look for ways to save money when shopping (online stores are known to offer lower prices compared to "real" stores), but also that many companies have transferred completely or partially retail into the virtual space, and this allowed them to save on the expenditure side. The latter, in turn, made it possible to offer competitive prices to the end consumer. That is, an online store is a profitable “vicious circle”, where both the buyer and the seller have advantages. The statistics only confirm this:

• over the past five years, the rate of development of Internet commerce has significantly exceeded the growth rates of global trade;
• sales volumes of goods using remote access, according to forecasts, in 2017 will reach 2.36 trillion. dollars;
• The number of people using the Internet to make purchases is growing steadily, exceeding 1.321 million in 2016.

Similar trends are also observed in Russia. Despite the fact that the share of the total retail volume in the Russian Federation, u/m is very small (they account for only about 5% of all retail sales), it is constantly increasing. And this growth is very noticeable, it is almost 25% annually. That is, according to forecasts, by 2025 it can account for almost 10% of the entire market, and this is incredible progress. Popularization ecommerce contributes to several factors:

• competitive prices;
• ease of use;
• expanding the possibilities of the buyer in terms of the use of various payment systems;
• related service and its improvement.

However, if everything is so rosy, why aren't all of us "raising millions" on e-commerce yet? To the question whether it is possible with the help of i / m, one can only give an unequivocal answer - no. And not because a serious start-up capital is needed to launch and / m, but because this concept is sometimes perceived one-sidedly. Without the investment of time and effort, no project can be realized.

On the other hand, with a competent approach and investing your own time, effort, and, albeit a small, but still significant amount of money, this promising direction in retail.

Brief overview of e-commerce in Russia

Domestic statistics confirm the high pace of development of e-commerce. Only in 2013 (compared to 2012) the number of i/m increased by 20%. Unfortunately, there are no statistical data to date, but the forecasts of past years assumed a sharp positive trend. On the other hand, there is no information about those projects that were closed or "quietly died."

Today, almost a third of the population of our country already has the experience of shopping on the Internet, more than half use the Web and do not mind using it to purchase goods.

According to the form of payment in Runet, cash payments are in the lead, followed by cards, then offline payments and the use of electronic payment systems such as Yandex.Money.

In terms of product structure, the Russian online market differs significantly from the global one. Cardinally - in position e-books, discs, music, films and other copyrighted products. If in other countries it is seriously protected by law and the consumer is forced to pay for this kind of product, then we can get it for free. Copyright control in the Russian Federation is not sufficiently reliable, so much is freely available.

TOP best-selling goods on the Internet in Russia

Between experts and statistical calculations obtained by surveying consumers, positions on the issue of building a rating diverge. It is worth analyzing several positions of the best-selling products through the online mode and find out who is still right.

Electronics and technology

It is immediately worth noting that within this niche there are big distinctions. You can distinguish between large and small household appliances, as well as electronic devices. In general, this group accounts for almost half of all sales (44%) on the Internet. Because both the advantages and disadvantages are similar, several subspecies of goods can be combined here. In various studies, they are given several first positions in the rating.

Small household appliances, which can include kitchen appliances, irons, hair dryers, vacuum cleaners, electric shavers and the like, have a very high popularity. The share of these products in the total number of purchases through i / m is almost 15%.

There is also a great demand online for small electronics, which include smartphones, Cell phones, players, cameras. There are also computers and accessories for them.

Large household appliances, washing machines, refrigerators, air conditioners, hoods, etc. are also in demand. AT total volume they account for almost 8% of purchases.

Demand is driven by several factors:

• the price on the Internet is always cheaper than in stationary outlets;
• the possibility of calm shopping without effort;
• can choose best model according to the descriptions, technical characteristics, photos, reviews.

Product niche for the seller and its advantages:

• high margin allows you to make work i / m more efficiently, that is, you can earn money on one operation more money, spending less effort on it;
• the justification of the ratio of the cost of delivery to the purchase price - the consumer more easily agrees to the purchase.

Disadvantages of a niche for i / m:

• high competition, often too big, which simply will not allow a newcomer to break into it;
• massive currency risks - even with a time difference of several days from the moment of purchase and payment by the end buyer, you can lose a significant amount on the difference in exchange rates;
• potential dangers of obsolete models and a sharp decline in demand for them;
• the need to keep prices low, which is often problematic for small businesses;
• the need for deep knowledge of the topic, a kind of "advancement", when you can highlight any technical detail in detail for the client;
• the risk of product returns, the need to deal with after-sales service and similar issues;
• cooperation with delivery services that guarantee the safety and integrity of goods in transit.

Clothing and footwear

According to statistics, this product niche in online trading occupies about 13% in the sales structure. The main contingent of buyers are women of various ages. I / m, offering this kind of products, you need to adhere to several rules in order to attract a client:

• high quality goods and a well-known brand manufacturer;
• convenient store navigation;
• excellent photos with correct color reproduction and detailed descriptions of each model;
• services for the delivery of several models, fitting "on the spot".

Many today offer their partners just such terms of cooperation. By doing this, they not only expand their sales markets, but also help and / m in the development and increase in sales.

Advice: if you decide to sell goods from this group, create not just a beautiful showcase, but also give your customers maximum opportunities. Only by providing the client with a guarantee that he will be able to try on the model he likes in the photo, find out whether it is comfortable for him in it, whether it sits well on the figure or leg, and return the one that did not fit, you will get a chance for him to return again. This will be your significant competitive advantage in the market.

Niche cons:

• seasonality of goods;
• transience of fashion trends;
• the need to receive high-quality photos from the manufacturer or supplier;
• the complexity of organizational issues in the activity and / m (synchronous work with professional delivery services is required, additional agreements with suppliers on the return of unpurchased models when sending several to the buyer for fitting);
• often requires the purchase of goods for a certain minimum amount, and this can lead to "deposits" in the warehouse if the products are in little demand;
• it is necessary to have a taste, an understanding of fashion trends, to feel the market.

Advice: if you decide to focus on this product niche, then pay attention to the high demand that exists in small settlements and rural areas, deprived of large shopping centers and retail chains offering good and fashionable clothes. Expensive things, winter boots and jackets, sheepskin coats, demi-season shoes and outerwear are good here. Since there are few offers "in real life", buyers use the Internet, especially since confidence in the format has increased in recent years.

auto parts

These products account for almost 10% of the total electronic sales. By the way, over the past few years, the group has shown a positive growth trend, pushing children's goods. Niche features:

• There is a long range of positions that are hard to come by. Here we are not even talking about “native” parts for imported or rare cars, for which the demand is not very high, but about those things that are used everywhere, for example, sun screens on the rear window. It is much easier for a motorist to find such a product in the i / m and not go to all the car shops and markets of the city.
• Narrow specialization. Applying this approach to the formation of the assortment, you can count not only on a constant flow of interested customers, but also on the optimization of advertising costs.
• The small dimensions and weight of many auto parts, which facilitates and reduces the cost of delivery.
• No need for service in most cases. If this is required, then many manufacturers have an extensive network of centers where a warranty card issued in your i / m will be accepted.

Cosmetics and perfumery

According to various studies, this group is ranked 6th and 8th in the TOP-10 best-selling goods via the Internet. However, there is a nuance here - each unknown brand of products arouses suspicion among a potential buyer. It is better to form your showcase from branded products that are well known to consumers, as well as widely represented on the market. That is, by offering a lower price than stationary retail outlets and boutiques, you enable your client to purchase a perfume or cosmetic product at a profit. The scheme works like this:

• the consumer has already tried the cream, lipstick, hair mask, wants to buy it again and gets an interesting price from you;
• or he found an attractive position in i / m, went to the store, sniffed / used a probe and bought it online, saving on the purchase.

AT necessary conditions and / m working in this niche:

• excellent window dressing, photos, competent descriptions;
• compliance with the deadlines for the sale of products;
• proper storage of cosmetics, if it passes through the warehouse and / m;
• obligatory updating of the assortment, constant replenishment with new products and trendy goods.

Home goods and furniture

On this position, there are also some discrepancies in the opinions of experts. Some put it in 4th place and give away almost 6% of the online market. Some believe that furniture is not included in the TOP 10 at all due to the fact that buyers prefer a personal tactile acquaintance with the item that they are going to buy. The ideal combination for this kind of sales is the presence of an exhibition center and / m, where you can order cheaper.

With a subgroup of household goods, things are a little simpler. Their choice is not necessarily associated with the need to visually and “live” evaluate the dimensions. That is why small pieces of furniture, many goods for the home and garden are ordered via the Internet.

Of particular note are interior items from the exclusive category. picture frame self made, wall mosaic panel, vintage dressing table - all these things are very expensive, but they will almost always find their buyer. Even in times of crisis, no one cancels anniversaries and celebrations, gifts. And such exclusive things are the best present, and they are usually chosen on the Internet. In addition, the competition in this segment is low.

Advice: if you are attracted to a niche of exclusive interior items, then you should initially start looking for suppliers of such products. It is from this point that you need to start your project.

Goods for children and toys

This group is given 4% of the online market and 5th place in the TOP, although, most likely, such an assessment is subjective. The figures are given on the basis of surveys of Internet users, where the cut of the target audience was not fully taken into account. Young parents who are busy with household chores and caring for a baby will prefer to order the necessary goods on the Internet and will not waste precious time shopping. Online shopping saves not only time and money, but also effort. Therefore, goods for children are increasingly being bought in i / m, and the market share of this niche is only growing. Moreover, the age of the parents is just within the limits that coincide with the indicator of the most active Internet users.

Nuances important for a niche and / m:

• high quality goods;
• mandatory certification of each unit of production;
• compliance with the established sanitary standards of the goods themselves, the conditions of their storage and delivery, packaging, etc.;
• the possibility of returning some items for various reasons;
• convenience and multivariate payment, as well as the receipt of goods.

CDs and books

Only 2% is given by experts in this product niche. The lack of copyright protection in our country makes much of this category available without payment. Although the situation is slowly changing, and free services for downloading music and books are becoming less and less. Perhaps in the future, such goods will be bought more actively.

It should also be taken into account that in the regions and areas remote from the center there is a “book hunger” and a still steady demand for paper media.

In addition, special literature of a scientific and technical nature, educational materials, and children's books are actively bought. By choosing this type of direction for your i / m, you can get a steady stream of buyers.

It is also worth noting here that the "fat" on book products is quite high, and there are no difficulties in organizing delivery. This product is small-sized, light in weight, does not require special packaging (a fairly dense cardboard box, suitable in size), service. Yes, and returns in this category are extremely rare, the only reason is damage during transportation, which is easy to avoid.

Other and its features

Almost 4% of the online market is occupied by the “other” category, under which many goods are hidden that are successfully sold and are in constant demand. For many start-up entrepreneurs looking for their own niche, it is this niche that is of great interest, because the originality of the product can attract a potential consumer, and the competition will be extremely low.

If you are not very attracted by the opportunity, but want to try your hand at online trading, then pay attention to the following product groups:

• Author's jewelry and bijouterie. By concluding a cooperation agreement with the craftsmen, you can sell their products. The conditions for obtaining income can be different - either a trade margin, or a ransom for wholesale price, or the format .
• Souvenir products and gifts. There are also interesting things author's, handmade, folk crafts, artisans. They are unique and always in demand. These are not products of general use, so the approach to their implementation must be original, as well as to advertising campaigns. It takes a lot of time to search for such goods in reality, so potential buyers prefer to look for them on the Web.
• Stylish leather goods, belts, wallets, bags, handmade purses. Finding them within walking distance is problematic, but buying on the Internet is convenient. There are no fittings required, you can choose a thing from the photo. The popularity of the product is at a high level, and / m with such products need only a well-constructed advertising campaign.
• Goods for pets. Toilet fillers, food, leashes, clothes for dogs, collars and much more. The Internet is more convenient for buyers of such products according to several criteria: lower prices, delivery to the door is free (you don’t have to carry heavy bags on your own, because you often have to buy packages of several kilograms at once), there is not always a specialized store nearby with the right product , and it is inconvenient to go for the necessary food through half the city.
• Items for collectibles and hobbies. A huge single topic with an incredibly large number of possible positions. Here it is necessary to understand that the trade in this commodity group requires the owner and / m and his staff to be passionate about the subject of sale, deep knowledge of the subject and full dedication. Among the disadvantages of the niche is a limited number of buyers, but it can turn into an advantage if the brand proves itself on the positive side and has constant repeated requests. Of the indisputable advantages - an enthusiastic person will pay for his hobby in a crisis situation, that is, this factor will not greatly affect the profitability of an online store.
• Goods for tourism and recreation. This niche slightly resonates with the previous one, here the enthusiasm of people also plays an important role, although many goods on the market are imported, that is, there are currency risks. On the other hand, outdoor recreation is increasingly gaining popularity, and the demand for a product niche is increasing.
• Intimate products and goods from sex shops. Anonymity is highly valued in this category. Agree, it is much easier for a client to hide behind an e-mail and a nickname than to go into a real boutique and choose something “strawberry”. Such a product will always find its buyer, because sex toys and intimate products are already an integral attribute of our life. Yes, and you will always pay for the pleasure. And this is already a significant prospect for development.

• Choosing product range draw on your knowledge. It is impossible to successfully sell tablets or auto parts without completely understanding what is written in the technical data sheet, or without understanding how one router model differs from another.
• When deciding on a niche, consider your preferences. Any failure, routine work, fatigue can be overcome only if you really love the product that you offer to customers. Otherwise, your project will certainly be doomed to failure.
• Focus on creating an accompanying service that can make any purchase in your i / m as convenient as possible for the buyer. Only then can you count on positive feedback and customer returns.
• The future of e-commerce is not only in the capitals and metropolitan areas. The format is slowly moving to the regions, capturing small towns and countryside. Give the customer from there what he needs, that he cannot buy it in nearby stores. So you can win this market.

According to experts, many residents of Russia are increasingly using various online stores in order to purchase both household goods and essential goods. The statistics used in the analysis showed that since the beginning of this year, more than forty percent of citizens have used the Internet to purchase various products. As a rule, the age of the main consumer mass using the Internet to make purchases varies from twenty to forty years. It is the high popularity of e-commerce among the solvent population that makes many entrepreneurs transfer their business to the virtual space. In this article, we propose to consider the rating of the best-selling goods on the Internet.

As the internet visits daily great amount people, here you can sell any product

Online trading: business relevance

Before talking about what people buy most often on the Internet, you should make a small digression and consider the relevance of e-commerce. According to statistics, more than seventy percent of the territory of Russia is covered by the World Wide Web. This means that residents of all regions Russian Federation have the opportunity to use online stores for shopping. Quite interesting is the fact that in the early stages of the development of e-commerce, the main consumer mass was young people. Today, the picture has changed significantly, as the age of the average online shopper ranges from twenty to forty years. These changes have left their mark both on the total sales volume and on the demand for different product groups.

It should be noted that shopping on the Internet is beneficial for both the buyer and the seller. The main advantage of online stores is relatively low prices compared to "physical" ones. outlets. However, few buyers think about how the cost of goods is formed. Included in the price of each product offered is a markup, which includes all seller's costs associated with acquiring, transporting, and storing the product. Business on the Internet allows you to significantly reduce the level of commodity margins, by reducing associated costs. In this case, the entrepreneur does not need to spend part of the profit on rent. trading floor, payment of utility bills or wages to sellers. It is the rejection of these costs that will significantly reduce the final cost of the goods.

The relevance of e-commerce is closely related to the difficult economic conditions. As practice shows, during the economic crisis, the demand for expensive goods increases. As a rule, people who worry about their financial condition in advance invest their money in the purchase of expensive jewelry and antiques. Such purchases help protect financial resources from a possible increase in inflation, since precious metals and antiques always have a high cost. It is this aspect that explains the growth in demand for the above products.

As practice shows, during the economic crisis, there is a drop in demand for goods presented in the middle price segment. Many people who want to save their money begin to give up many familiar things. Many financial analysts do not recommend budding entrepreneurs to sell such products. If you want to get a stable profit and a business with high development prospects, you need to choose goods that belong to the category of cheap products.

Before creating an online store, you should carefully study the sales statistics in recent years

Today, consumers demand inexpensive clothes, furniture and household appliances that have an average level of quality and low cost. . If you want to go into e-commerce, it is very important to determine the consumer audience. Choosing expensive goods that are in demand among high-income citizens will allow you to make big profits. However, it should be understood that the number of orders cannot be compared with the turnover of cheap goods at low prices.

What not to sell

A novice entrepreneur who is interested in the question of what is most bought over the Internet should familiarize himself with the current legislation governing e-commerce. There are regulations that contain a list of products prohibited for sale. Such products include medicines and narcotic drugs, alcoholic beverages, precious stones, military and edged weapons, as well as food.

It is the last product category that should be given Special attention. Beginners are not recommended to sell those goods that have a short shelf life. According to current legislation, the restriction on food products does not apply to soft drinks and ice cream. Also, each entrepreneur has the right to engage in the sale of bakery and confectionery products via the Internet. In this case, the only requirement of the regulatory authorities is the presence of factory packaging.

Before you start creating your own online store, an entrepreneur should study all aspects of the chosen field.

There are product categories that are not recommended for sale due to the high level of competition in this segment. An example is online stores specializing in the sale of small household appliances and electronic gadgets. This market segment has the highest level of competition due to the high popularity of both physical trade brands (M-Video, Eldorado) and foreign virtual platforms (Aliexpress, Amazon).

Top Best Selling Items

Clothing, accessories and footwear

According to statistics, this category of goods is in demand among twelve percent of domestic Internet users. As a rule, most people purchase products from famous and well-known brands. It should be noted that the low demand for this product group in the vastness of the virtual space is explained by the fact that not every person is able to determine the appropriate one for himself. shoe or clothing size.

Thousands of users order products online every year

Books, computer applications and games

This product group occupies the second line of our rating. The high volume of sales of goods from this category is explained by the simple fact that not a single "physical" store can be compared with the Internet site in terms of the number of presented assortment. In addition, users of such resources have the opportunity to order home delivery of goods, which avoids the need to visit several outlets in the search. desired book or computer application.

Electronic gadgets and home appliances

The top best-selling products on the Internet are headed by various devices belonging to this product group e. According to statistics, more than fifty percent of network users purchase via the Internet - phones and tablets, computer accessories, kitchen appliances, car devices and other devices. It should be noted that in this market segment there is the highest level of competition, which becomes a significant obstacle for newcomers to the field of e-commerce.

Popular products bought in Russia

The statistics of the best-selling goods on the Internet allows you to visually familiarize yourself with the rating of the most popular products. According to the analysis of specialists, services for booking air tickets and tickets for various events are very popular among Russian residents. In addition, many residents of our country use the Internet to purchase large household appliances, clothing, shoes and software. The top seller looks like this:

1. 3rd place– laptops and smartphones.
2. 2nd place- perfumes and cosmetics.
3. 1st place- small household appliances.

Below we offer to get acquainted with the most popular products among representatives of various groups.

Statistics data

Goods for women. As practice shows, most women choose online stores specializing in the sale of clothing and accessories. Wallets, handbags, scarves, dresses, jackets and other clothing are the most sought-after items in this category. It is important to pay attention to the fact that many women avoid buying shoes online due to the associated difficulties. In addition to clothing, many women are interested in perfumes, cosmetics, household and garden products, and kitchen utensils.

Goods for men. Men are much less likely to buy clothes online than women. This consumer group prefers to buy various gadgets, computer applications and car accessories. In recent years, experts note a high demand for “ smart electronics". This product group includes electronic cigarettes, smart watches, quadrocopters and other similar products.

The advantage of selling through an online store in this case is that you can order goods anywhere in the world, so the range of goods on the Internet is practically unlimited.

Products for children. Products for children are the most requested products, according to statistics. This group can include both various toys and clothes. Quite interesting is the fact that branded products are in high demand in this category.

Other goods. This category includes those types of commercial products that are in demand among representatives of different social groups. Let's get acquainted with the answer to the question of what people buy most often. The stats look like this:

• various household appliances;
• garden tools;
• goods for pets;
• goods related to various hobbies (hunting, fishing, tourism, etc.).

Features by region

The amount of demand for marketable products depends on the characteristics of the region where the entrepreneur plans to operate. In order to better understand the degree of influence of this factor, it is necessary to give practical example. Residents of Siberia prefer to buy warm clothes, jackets, down jackets and cardigans in online stores. Residents of young regions are more in demand for summer clothes and bathing accessories. It is this factor that should be considered before creating an online store.

On the Internet, you can find many different services that compile regional statistics based on user requests. This information can help to compile a list of popular and interesting products that will be in high demand. Also, novice entrepreneurs should take into account the demand for regional brands. Many citizens of our country often purchase products with city names or district logos. Such souvenir products are most often used as gifts.

Analysis of the regional demand for goods is one of the important factors in the field of e-commerce. It is this aspect that can reflect the approximate level of profitability of the enterprise. As practice shows, in order to receive a regular income, an entrepreneur should offer his customers the products that are purchased almost daily. Before creating an online store, you should conduct a small analysis and identify all the components of the shopping basket.

Most often, consumers purchase clothes, shoes, accessories, appliances and electronics, home and garden products, cosmetics and perfumes.

Conclusions (+ video)

In this article, we reviewed the most popular goods within the domestic market. From the foregoing, we can conclude that for each offer of the seller there is a client. According to experts, every novice businessman should correctly define his niche. The choice of market segments with a high level of competition can negatively affect the line of income and the rate of return on business.

According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are looking for actual ideas 2018 - what to sell in an online store: it is obvious that the choice of goods completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy novelties, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn on their sale not only during periods of hype, but also over many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2018 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves the analysis of many seemingly insignificant factors that can potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

1. Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality products and at the same time go broke if they are not in demand by customers;
2. Market volume. In some niches, the number of stores is measured in units - however, this does not mean that there is no competition in them. Perhaps more operators simply have nothing to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
3. The presence of competition. You need to understand that giants of virtual trading are already working in some categories, and a beginner is unlikely to be able to compete with them. On the other hand, new niches are being created every day: a businessman who manages to occupy one of them has the right to count on his share of the profit;
4. Entrepreneur Qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly learn the features of the products in order to professionally advise customers;
5. Investment sizes. In some categories, to form a commodity stock in an acceptable range, significant capital investments are needed. When choosing a niche, a businessman should adequately assess his financial capabilities;
6. Yield. In online advertising, there is a concept of customer acquisition cost. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining the warehouse and shipping the goods;
7. Average check amount. Overhead costs for the execution of each order usually do not depend on the value of the goods. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
8. Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and send - no need to rent a large warehouse space, hire movers and transport for transportation;
9. Availability of suppliers. Reliable suppliers of the most popular products of 2018 should work in the chosen niche. It is desirable that there are several of them - this way you can choose the most profitable terms cooperation;
10. Deal cycle time. The maximum interval between the execution of an order and receipt of payment for it is no more than two weeks. Otherwise, you can sell off all inventory and be left without working capital;
11. Purchase frequency. Earn on repeat sales regular customers easier and more cost effective than permanent attraction new buyers. An entrepreneur should choose a product that is ordered at least once every 6-12 months;
12. No obsolescence. You should be wary of new products on the market in 2018, often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
13. Seasonality. Of course, the sale of designer boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

How can an entrepreneur determine what is in demand in the market of services and goods in 2018? There are several available tools for measuring the level of demand for certain products, allowing you to indirectly assess the prospects of creating an online store in a selected niche:

• Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: the 2018 statistics published on their websites make it possible to identify categories popular among consumers. However specific types the entrepreneur must choose the goods himself;
• Google Trends. The service helps to evaluate the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2018;
• Yandex wordstat. A similar tool that uses the capabilities of the Yandex search engine. Request frequency measurement statistics, by keywords, contains results for the last two years, and geographic targeting allows you to refine data for a specific city or region;
• Ad sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2018: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can be sold online?

Theoretically, you can sell anything on virtual marketplaces - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build profitable business, should know what is most often bought on the Internet: the statistics of 2018 allows you to rank the most popular categories of goods and highlight niches with a high margin among them.

Small household appliances

Small household appliances are top of the top selling goods on the Internet in 2018. Shoppers prefer virtual stores due to the price, which is 20-40% lower than in regular outlets, and a huge assortment of hundreds and thousands of items.

The most in demand is:

• Appliances- vacuum cleaners, irons, steamers;
• Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
• Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

However, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore the search free niche can be a daunting task for a beginner.

What should be done in such a situation:

1. Set a price lower than competitors;
2. Look for affordable analogues of products famous brands;
3. Provide the buyer with the possibility of delivery, installation, service.

Clothing and footwear

In second place in the ranking of the best-selling goods on the Internet in 2018 - clothes and shoes. This looks somewhat unusual, since any client tries to study and try on the product before buying. Therefore, the demand is mainly for things of common brands with a quality known to the customer in advance and an understandable dimensional grid.

Most often, women's and children's clothes are bought online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to closely monitor fashion trends and update the assortment in time - otherwise the businessman risks filling the warehouse with illiquid assets.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet, the main arguments in favor of such a decision are a wide range, the ability to choose a model with the desired technical specifications and the price, which is again 20-40% lower than in conventional electronics supermarkets.

Of course, models of well-known brands - Samsung, Apple, HTC, LG or Sony - remain the leaders in sales. However, recently, thanks to a reasonable pricing strategy and quality control policy of Chinese manufacturers, brands such as Xiaomi or Meizu are growing in popularity, which allows many aspiring entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6-10%. However, this does not apply to accessories: covers, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150-200%.

Perfumes and cosmetics

Women remain the main target audience in this market niche. When choosing decorative and everyday cosmetics, they are guided by reviews of acquaintances about the product, brand fame and personal experience in using certain products. The most popular goods in Russia in 2018 are:

• Hair dyes and strengthening balms;
• Everyday cosmetics - mascara, nail polishes, lipstick;
• Compositions for depilation;
• Face masks and creams;
• Gift sets of cosmetics;
• Manicure tools.

The situation with perfumery looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular trade marks and products they use or have used before. The following practice is also known: customers visit the nearest salon and choose perfumes there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual outlet should consist of products that are widely represented on the domestic market.

Computer technology

There are not so many well-known manufacturers in the segment of computer equipment and components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, falling into ordinary stores only after some time. The list of current products for sale in 2018 includes:

• Processors;
• RAM, motherboards and video cards;
• Winchesters and SSD drives, flash drives;
• Power supplies and cases;
• Printers, scanners, MFPs;
• Monitors;
• Mining equipment;
• Notebooks and netbooks;
• Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores that actively compete with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest heavily in website promotion, while maintaining the widest range.

Household products

The abundance of goods in this category allows the entrepreneur to implement a variety of strategies. Some stores successfully sell a particular brand, others specialize in one type of product (such as bed linen), and still others offer visitors everything imaginable - from cutting boards and ending with fireplaces in the country. Among the best-selling products of 2018:

• Crockery and kitchen utensils. Chinese goods in this category are in demand due to their low price, while European goods are in demand due to their high quality;
• Home textiles. Bed linen is the top seller in this category. They also buy towels, tablecloths, blankets and even curtains well.

Products for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the right goods. Therefore, many of them, who are included in the category of the most active Internet users by age, prefer to order everything they need on virtual sites. However, such buyers choose products for children very carefully, focusing on:

• High quality and safety of goods;
• Availability of hygiene certificates;
• Possibility to return some items from the order.

Many entrepreneurs start their activities with the sale of toys. However, in the list of popular products for sale on the Internet in 2018 there are other noteworthy products:

1. Diapers, sliders and other knitwear for newborns;
2. Diapers, sanitary napkins, powders;
3. Baby food, milk formulas;
4. Soothers, feeding bottles;
5. Strollers, cribs, baby bedding;
6. Walkers, children's bicycles;
7. Coloring, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners, ahead of the implementation of computers and smartphones in terms of complexity. Indeed, a businessman has to invest a lot of money in filling the store with goods and forming an acceptable assortment.

In addition, customers who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and get advice on the rules and features of its operation.

Finally, the dimensions of the products greatly complicate their storage and transportation. The low price of the online store combined with the costly delivery to long distance may actually be more expensive than high price goods in an ordinary supermarket of equipment in the amount of a budgetary transportation service.

Therefore, large household appliances remain in the top of the goods for sale mainly due to large retail chains having the necessary resources for its purchase, storage and transportation.

Goods for sports and outdoor activities

The sporting goods market is actively developing - mainly due to the fashion for a healthy lifestyle. Many townspeople suffering from lack of motor activity buy bikes, start jogging, yoga or various types fitness: each of them can become a client of an online store selling sportswear, shoes and equipment.

Work in this segment requires certain preparation: an entrepreneur must not only be well versed in the specifics and characteristics of the products he offers, but also be able to choose what will match modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2018 as:

• Sports equipment and exercise equipment;
• Sports nutrition;
• Sports suits, training clothes;
• Gadgets for supporters of an active lifestyle;
• Bicycles and spare parts for them;
• Tourist equipment.

Goods for motorists

This category can be divided into two niches - the sale of spare parts and the sale of car accessories. The first of these requires an in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in the thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually typical or universal without reference to a specific car model, and the markup for them reaches 100%.

What to sell in 2018 in the online store:

• Car tires;
• Navigators;
• DVRs;
• Radio and acoustic systems;
• Child seats;
• Alloy wheels;
• Alarm systems;
• Motor and transmission oils;
• Batteries;
• Covers for chairs and floor mats.

Handmade goods

An entrepreneur who is going to sell handmade goods can put up for sale both souvenirs of his own production and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimum investment to a trade organization. The top 10 most popular products to sell online in 2018 include:

• Paintings;
• knitwear;
• handmade toys;
• Leather bags, wallets, belts, wallets;
• Figurines, vases, decor items;
• Flower pots;
• Cutlery made of wood;
• Bijouterie and jewelry;
• Designer clothes with painting or embroidery;
• Wedding accessories.

Moreover, it is not at all necessary to limit the assortment to handmade goods: raw materials, materials and tools for their manufacture are also in great demand among craftsmen - yarn, thread, ribbons, beads, sets for the production of soap and candles, leather sheets, paints, sets of cutters and much more. other.

Food

Plenty of supermarkets and small grocery stores today hinders the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. Yes, in order food products via the Internet are definitely interested:

• Vegetarians, supporters of a healthy lifestyle, consumers of organic and environmentally friendly products;
• Working people who do not have time for shopping;
• Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are high price, clearly defined the target audience, a huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet supplies market, it is enough to remember that every third Russian family has one or more pets. At the same time, it is rather difficult to find specific food or a suitable cage for a pet in ordinary pet stores - usually only the most popular products are presented here. What can be successfully sold on the Internet:

• Food for birds, fish, cats and dogs;
• Hygienic fillers;
• Means against fleas and ticks;
• Cosmetics for animals;
• Toys;
• Collars, muzzles, leashes;
• Cages, carriers, houses;
• Clothes for animals.

With the exception of pet food and veterinary drugs, most pet products are made in China, which allows start-up entrepreneurs to buy them literally for a penny and resell them at a high mark-up. In search of products of the middle price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, if you want to get to a concert of your favorite musician, you just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to learn about the upcoming event much earlier than regular posters.

Popular items for sale online in 2018 are:

• Railway and air tickets;
• Tickets for shows and concerts;
• Tickets for sports events;
• Movie and theater tickets.

Competition in this niche is low - mainly due to the complexity of organizing ticket sales. Really, transport companies and show business operators prefer to work with a narrow circle of partners, among which only the owner of a popular and frequently visited site can get into.

Goods from China

Due to the minimum requirements for start-up capital and high yield from China attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for launching own business in the Internet. and other Chinese trading platforms are:

• Shoes, clothes;
• Bags, belts and other accessories;
• Automotive products;
• Souvenirs;
• Digital technology.

The main disadvantages of this niche are a strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to find reliable suppliers and purchase a trial batch of products before placing a bulk order.

On the other hand, these same shortcomings can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the choice and transportation of goods for him.

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Trends in virtual trading

When studying, a novice entrepreneur should pay attention to modern tendencies virtual trading market:

• The most compelling argument for customers is the price. According to surveys by the Yandex.Market service, 64% of online store visitors pay attention to it first of all;
• Growing segment mobile commerce. Customers appreciated the convenience of buying goods directly from their smartphone, and therefore trading platforms began to actively acquire mobile applications;
• The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain their leadership in sales, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2018, but also learn how to properly sell their goods:

1. In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the sale of digital and computer equipment, household appliances, clothes and shoes of well-known brands;
2. The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
3. When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
4. The site must at least display correctly on screens. mobile devices, although having your own application seems more desirable;
5. An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the management trading activities online. On the one hand, there are no geographic barriers for an online store, the range is limited only by the owner's capabilities, and the lack of need for staff and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers is enough to place it anywhere with high traffic.

However, the main reasons for failures are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion than his own, as well as a lack of knowledge in the chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.
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Good day, blog visitors! Do you want to start an online business and are thinking about what niche to choose for trading? In connection with today's love of mankind for the World Wide Web, the number of online purchases has increased. And so it will be interesting for you to know what is most often bought on the Internet. The answers are inside the article. Reading!

Some statistics about online shopping

Buying goods in the open spaces of online stores is gaining momentum every year. Online shopping is in demand for several reasons:

• It is convenient to choose goods by flipping through catalogs with photos and text descriptions;
• Cheaper market value;
• You can make a purchase without even leaving your home. After all, thanks to courier service the order is brought directly to the home address;
• There is an opportunity to purchase exclusive products or those that are not available in your city or even country (49% of respondents think so);
• It is available to pay in a convenient way for you - cash on delivery or by bank transfer;
• You can get free shipping from another country. 51% of surveyed consumers value this factor.

The following statistical indicators speak of the attractiveness of purchases from foreign Internet services: 42% appreciate receiving Russian-language customer support, 43% appreciate the translation of product descriptions, 50% appreciate the safety of purchases.

For these and other reasons, interest in online shopping has grown exponentially. If we talk about the general statistics of online shopping in the Russian Federation, then in 2015, according to sociological surveys, the following figures were recorded: 6% prefer to buy in foreign online stores, 52% of respondents choose both domestic and foreign online goods, and 63% of those surveyed acknowledge the fact that over the past year they have made at least one purchase via the Internet.

The current year 2016 for e-commerce promises to be even more promising than the previous one. Based on the results of the survey, the following forecasts became known: 20% of Russian online shoppers want to master the purchase of products from abroad, and 21% want to get acquainted with the offers of the Russian online market. Interesting novelties of 2016 for earnings on the Internet here.

Among the countries that are in the greatest demand among consumers are the following:

• China - 44%;
• United States of America - 20%;
• Germany - 12%;
• Hong Kong - 12%;
• Italy, UK - 6%;
• Turkey, France - 5%.

Respondents admitted that they plan to spend much more (from 10 to 17%) on online shopping. At the same time, social surveys also showed a cautious, suspicious attitude towards online shopping for the following reasons:

• The risk of not receiving the ordered product (52%);
• "Pig in a poke" - receiving products that are very different from the description (51%);
• Waste for the delivery of the order (45%);
• Delivery takes too long (46%);
• Getting a fake instead of the original (45%).

The most frequent types of online shopping

Popularity online shopping led to the fact that today they buy almost any goods on the Internet - from cotton swabs to residential property. However, not all products are equally popular. Therefore, I will try to answer the question “What do people buy most often on the Internet?”

Here are the most popular categories among Russian Internet consumers:

1. Fashion industry - "Shoes / clothes / accessories". There are 56 percent of shoppers who prefer to buy fashion items through the World Wide Web. After all, there are online stores that sell exclusive, branded clothes and shoes. Having picked up their size from a special table, fashionistas receive purchases that are suitable for their figure / leg;

1. Electronic equipment - "Computers / phones / tablets". 40% of Russians surveyed trust online shopping when choosing gadgets. They appreciate the fact that they can get an interesting device at an attractive price;

1. Home Goods - Leisure/Toy Products. 35% of network users buy. A review of the catalogs of various stores allows you to choose a rare, unusual product for children or adult entertainment;

1. Cosmetic products. 31% of respondents prefer to buy face and body care products online. Foreign brands (for example, Korean ones) are especially popular;

1. Appliances. 23% of respondents make purchases of vacuum cleaners, microwave ovens, floor lamps and other goods online;

1. Entertainment products - 18%;

1. Automotive Accessories - "Spare Parts/Accessories". 15% of Internet users like to visit online stores to buy parts, equipment for their vehicles;

1. Sports goods (bicycles, balls, etc.) - 13%.

I hope the above data will help you decide in which area to start working, where to invest money. There is no doubt that internet marketing will flourish!

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Sincerely, Ivan Balashov!