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How to increase sales with magic. How to increase retail sales: expert advice. Why sales are declining

Selling is one of the foundations successful enterprise whatever it does. Even if the most necessary products for the population are produced, they still need to be sold. And within the framework of the article, we will consider how to increase sales in retail.

general information

To begin with, you should take a look at companies that offer goods delivery services. It is quite possible that the supplier sells food products quite expensively and you can find companies on the market with a more pleasant pricing policy. In this case, it will be possible to reduce the selling price.
You should experiment with the placement of goods and see what is taken most often together.
Considerable attention should be paid to the identified patterns and try to turn them to your advantage.

Non-standard ideas

In this case, the greatest attention should be paid to the following approaches:

Sensitivity to trends. Consider an example. When winter ends, the demand for rolled metal products for houses, sheds, fences, and so on increases. For additional effect, mutual advertising, gifts and recommendations can be used.
Exactly the same, but better. The essence of this approach is that there is a choice of goods that are similar in value. In such cases, the highest quality is chosen. Using such a "background" can do a good job.
More expensive means better. Many people think that what more item worth it, the better it is. And this is often true. In other cases, they simply profit from it.
symbiotic partnership. Consider where is the best place to place a retail outlet? Here are a couple of combinations: pharmacy and grocery store or auto parts and bicycles. Related areas and can help in a very qualitative way in increasing the level of sales.

And if you are interested in how to increase sales in the retail trade in flowers or other fast-moving items, then the latter option will be literally ideal for growth. If you think about it, you can find a good place almost anywhere.

Automated sales systems

It's a popular way to organize, customize, and improve customer experience when it's done in multiple steps. Let's say we have an online clothing store. Can its performance be improved? How to increase sales in clothing retail in times of crisis and hard times?

An automated sales system will help with this! With its help, you can facilitate the establishment of contact, the clarification of requirements and requests, the formulation of requests, their processing and execution, including delivery. Also, an automated sales system helps in after-sales service and subsequent interactions. Exists a large number of the benefits and useful features they have to offer.

Building a sales system

A lively mind, sensitivity to the market and ingenuity provide ample opportunities. But to improve performance, it is necessary to attend to the construction of a sales system. It will allow you to understand the structure of goods sold in the picture of the general assortment and analyze intermediate results.

Use as a basis automated system sales will significantly streamline the available information. In addition, it will be easier to build relationships with customers, from his first call to the issuance of an invoice. The ability to make accompanying notes also helps a lot. In addition, they may have various add-ons such as the ability to send instant messages or emails.

Various tools to increase sales

Let's consider such a case when a retail sale of something is carried out through the World Wide Web. Only we will pay attention not to sites, but to social networks. It's pretty popular sites where there are a large number of people, and all of them are potential buyers.

According to a fairly large number of people, the presence of a company representative who maintains feedback through social networks, increases the number of sales in the amount of a third of the existing turnover. You should not neglect various pleasant bonuses and souvenirs that can please customers with their availability. It may also be an offer to make an additional purchase along with the product.

Consider this case: a person buys a computer, and they offer him a router at a reduced cost, or even give it for free. You should only adhere to the rule that an additional service should not cost more than the main purchase. You can also use the establishment of a certain purchase threshold.

It should be noted that in this case there is no specific model interaction and work here can be done within the framework of imagination. The general gist is something like this:

When the value of purchases exceeds a certain amount, the buyer will receive a gift, a raffle coupon or free shipping. Although it might be something else.
When two goods are bought, the third is given free of charge.

Non-standard models

Overall list various ways can go on for a very long time. Yes, and it would be useful to try to turn on your imagination and come up with something new that will help increase the level of sales. Finally, remember this:

Payment of change of goods. This technique can not be called widespread, but it is still quite interesting. So, when the buyer pays for the goods, he receives change not in money, but in some small things. For example - chewing gum, sweets or matches.
Multi-colored price tags. This technique is used in cases where it is necessary to draw attention to a particular product and show that it is special. For example, what will soon go bad, and therefore it is sold at a discount.
Time limited price. It has a strong motivating effect on buyers, literally forcing them to buy the product at the moment.
Possibility of return. There is a pretty neat trick here. There is a law that requires you to take back an item if it is returned 14 days after it was purchased. You can play extra on this. It is enough to offer customers that if they do not like the product, they can return it after 14 days.
Price hints. In addition to the cost, in this case it is useful to post information about what is taken together in this particular product.

Conclusion

It is impossible to say exactly how effective these measures will be. Here much depends on practical implementation and many various aspects. But the fact that the result will be is without a doubt. The main thing is to build a strategy. No need to put everything in a heap and pile one on the second. In which case, you can always use one first, and then something else. In addition, various special moments can be timed to coincide with dates such as the New Year, the summer season, etc.

But in pursuit of the number of sales, do not forget about the minimum required price. For the client, of course, is a valuable person, but it is not worth working at a loss. Therefore, it is necessary to look for the golden mean. And if one person leaves, you should not be sad, but you need to concentrate on the rest of the people who are in the status of a potential client.

Despite the unstable economic situation in many countries, the retail industry is undergoing dynamic changes. Every year, fluctuations in the demographic characteristics of buyers, their needs are felt more and more, new forms of trade and technologies are developing that radically change the activities of trading companies. Topical issue for entrepreneurs who build their business in the retail segment, there remains an increase in sales. When using special techniques, it is quite possible to achieve an increase in profits by several times in a relatively short period of time.

The specifics of increasing sales in retail

To choose the most effective methods increase sales and increase profits, it is necessary to explain well to yourself such concepts as incoming flow, the number of buyers, average check, repurchase, margin. To make the right decision, these values must be recorded and analyzed regularly.

To understand how to increase sales at a particular retail outlet, you need to calculate your indicators using a special formula: Profit \u003d Op * M (we multiply the sales volume in monetary terms by the margin). To determine the volume of sales, a different algorithm is used - the number of buyers is multiplied by the average income from 1 client (it can be calculated by multiplying the amount of the average check by the number of purchases). To determine the number of customers, you need to multiply the number of leads by the conversion, that is, the percentage of people who made a purchase in the store. Combining all the components, we get the following formulas for determining the level of basic trading indicators (they will help determine what to look for to increase sales):

sales volume = leads * conversion * average income per client * number of purchases;
profit = margin * number of leads * conversion * average revenue per client * number of purchases.

By improving each indicator by about 15%, the entrepreneur will be able to increase profits by 2 times. But to increase the level of sales, one approach will not be enough, you need to use several methods and constantly monitor key indicators trade.

Most often in practice, the following methods are used to increase sales in retail trade: price promotion (discounts, discount cards), mass events (lotteries, lotteries). These methods of increasing sales are best suited in cases where you need to increase turnover quickly (in response to the actions of competitors, if necessary, make adjustments to the price policy of the outlet). Many people want to find a job option that would allow them to understand. Therefore, to attract customers, it will not be difficult to find promoters, people distributing business cards, flyers for hourly pay (these are not very highly paid, but).

Forming a discount on the price to increase sales in retail outlet, it should be remembered that the size of the reduction should be significant enough so that an advertising offer can be built on them, so that they can stimulate demand, but also not provoke a drop in profits. Sales promotion will make it possible to significantly increase sales and effectively solve a variety of problems. practical tasks: it is profitable to sell an illiquid product, increase the average check or the number of units in it, the number of regular customers, draw attention to the retail facility, successfully promote it to the market new product and encourage customers to make a purchase.

How to increase the level of sales?

To increase the level of sales in retail, special ones have been developed. The application in practice of only one approach will provide a minimal and short-term result. It will not be enough to achieve the important effective work goals, such as increasing sales volume within long term, increasing customer loyalty and increasing client base. In addition, many clients are economically educated and can quickly analyze the profitability of a particular offer. The use of standard, uniform solutions will not bring the desired result. Here are some effective ways to consider:

We increase the margin without raising the price (“illusion of a discount”, that is, we cross out the supposedly old price on the price tag and set a new one that is more attractive to the client; this is often done when receiving a new batch of the same product at a higher price).
We increase the cost of goods (the principle of raising prices will not work in the case of sales of large quantities, but in retail it is effective, few customers carefully and regularly monitor prices in a particular point of sale).
Mass mailing of SMS messages to customers with information about new deliveries of goods, promotions, sales, lotteries, drawings with gift certificates.
To increase the average purchase price and thus increase sales, you can use several tricks:

it is reasonable to offer a purchase of a more expensive product (as a rule, 30-40% of buyers choose a model with a higher price);
recommend a related product (CrossSell acceptance) depending on the sales profile, e.g. shoe care products, clothing, accessories, cosmetics(the formation of a wide range will significantly increase sales);
give a small gift to a certain buyer (every tenth, etc.);
(arrange a refund of a part of the cost of the goods if there is a check for a certain amount or after the purchase of goods with a high value).

Advice: when organizing events to increase sales, you should work them out well in financial terms, because they can be considered successful only if the costs of their implementation, including the cost of gifts, will be less than the benefit received (increase in turnover, profit).

Creation bonus system(gift packaging, free warranty service, after-sales service, online ordering and delivery).
To increase the conversion, everything must be done so that the client moves from the category of a potential buyer to the group of a real one:

It will be possible to increase the number of purchases due to profitable promotional offers with a limited duration, an individual approach to the client (call after the purchase, please evaluate the work of the retail outlet).

04May

Hello! In this article, we will talk about ways to increase retail sales.

Today you will learn:

What are the characteristics of retail;
What are the ways to increase sales in a retail store;
: step-by-step instruction.

Retail Features

Retail sales - sale of goods by the piece to the final consumer for his personal use. This short definition characterizes retail as well as possible.

Retailers sell goods to the most ordinary consumers, individuals who use it for their own needs. To understand what kind of product the end consumer market needs at the moment, it is necessary to carry out a complete analysis.

However, it should be noted that retail covers almost all areas of business: from consulting services and Food Industry to mechanical engineering and construction.

Retail trade requires less capital investment compared to wholesale. This makes entering the market accessible to almost everyone. However, not everyone should jump into retail because of its affordability.

First you need to familiarize yourself with the features of this type of trade in order to understand whether it is right for your company:

If you manufacture or purchase goods in large quantities, and you do not have several hundred square meters or a developed distribution system in several geographic regions, then retail is not for you. The end consumer market will not be able to accommodate a very large volume of products. There are exceptions: for example, branded goods. They are bought on the first day they enter the market. Remember the queue on Red Square for brand new apple smartphones. However, this is the exception, not the rule. If your product is not yet very popular, then your offer should match the demand.
If you are not ready to spend your money on, then retail is not for you. Emotions play an important role in the retail market, they influence the purchase decision. Bright advertising campaign, . In addition, retail is characterized by a large number of consumers who buy goods in small batches. And this means that in order to ensure sufficient sales, the company needs to notify a large number of consumers about the product. This can be done through marketing communications. We will definitely talk about them.
If you are not sure about the "hardness" of your final price, then retail is not for you. Demand in the end-user market is quite elastic. There are exceptions - these are essential products, such as bread, matches or salt.
There is a need for permanent marketing research. Otherwise, you will miss the moment when the sales volume of your enterprise began to decline and you will not have time to eliminate it in time. negative factors which we are going to talk about now.

Why sales are declining

There are many factors that can have a negative impact on sales. And sometimes it can be circumstances that we have no control over. These include economic, political, technological, socio-cultural, legal and environmental factors of the external environment.

To determine the strength of the influence of these factors on your business, you need to conduct a PESTEL analysis. In the event that the strength of the influence of these parameters on the market is too great, then it is better not to take risks and refuse to exit. This will save you from financial losses.

But there are negative factors in the occurrence of which the company itself is to blame. We can influence these parameters, so it will be useful to consider each of them in more detail.

Bad store location.

This is the most common mistake new entrepreneurs make. Before or stall, do a little research. Find out where yours is, in what cases your product is purchased. If you answer these two questions, you can save a lot on marketing.

Example. We want an economy format. Our target audience is female students and working women aged 18 to 35. It is not practical to open a salon near the university, as we will cover only female students. It is also unprofitable to choose a sleeping area for opening, since we will cover only one geographical region. But opening a retail outlet near a shopping center near the university and not far from the sleeping area would be a good solution. It will be visited by both of your segments.

Decor.

We opened and decorated the window. But clients do not come to us. What is the reason? Walk up to your point of sale and look at it through the eyes of a consumer. Perhaps it looks unattractive or does not represent your product, and consumers simply do not understand why they should go to you.

When registering an outlet, follow the following rules:

The showcase should reflect your product, be associated with it;
Give examples of prices. This attracts consumers, especially if these prices are low. But do not deceive, they must correspond to reality;
Duplicate information about your promotions on the showcase;
Use relevant themes for design.

Range.

There can be many options here, let's look at each:

Insufficient assortment width. Your clients don't come back to you after the first visit. This is one of the signs of this problem. Compare your range with your closest competitors, ask consumers what your outlet is missing. This will allow you to eliminate the problem and attract visitors;
Too wide range. In this case, the consumer simply cannot choose one product and leaves without buying. One of marketing agencies did an interesting study. First, the client was asked to choose one of three jars of jam of different flavors. The consumer made his choice. The same customer was then asked to choose from 24 different jars of jam. In the second case, the consumer either chose the taste that he chose the first time, or left without buying. The researchers concluded that an assortment containing more than eight items negatively affects sales volumes;
The assortment does not match the location of the outlet. For example, our nail salon is located next door to the bridal salon. A good solution to increase sales would be to include a wedding manicure in the assortment.

Low quality of service.

The modern consumer is very demanding. He wants to enjoy the process of making a purchase. The boorish behavior of the staff will not save even the highest quality product. , conduct trainings, . Good seller in retail - 90% success.

Ways to increase sales in a retail store

In fact, there are only two ways to increase sales - increasing the consumption of products by existing consumers or.

Attraction of new clients

This method can be implemented by poaching customers from competitors or by entering new segments.

In both cases, you will have to turn to marketing ploys. Tools for implementing each of these methods are given in the table. Some methods are generic.

Looting customers from competitors	Entering new segments
Accompany your potential customer on the way to the store. This method is especially effective if you are in mall. In this case, the consumer who went to your competitor will be interested in your product, because he needs a product, and not a specific company. But be careful, excessive advertising can scare the client and cause irritation.
Use discounts, bonuses and gifts. Passing by your point of sale, the consumer will see a tempting offer. Even if he first passes by, then, not seeing the benefits of his "pet", most likely, he will return to you. But this technique will only lead to a short-term increase in sales.
Show that your product is better. This can only be done by improving the quality of products and improving service.	Cross events. Agree on a joint promotion with any enterprise. This can be an event (for example, a product tasting in a supermarket), a gift for a purchase from a partner (remember the joint action of the Perekrestok supermarket and the Sunlight jewelry store). The main thing is that your the target audience and your partner's target audience matched

Increasing sales with existing customers

It also has two options for implementation: increase in consumption and increase in sales conversion.

Increasing sales conversion.

Sales Conversion - the ratio of the number of visitors to the store to the number of buyers.

From the definition, we can conclude that the conversion is mainly influenced by the parameters of the outlet itself. Therefore, we will work with them.

We improve the quality of service. A good seller will be able to sell any product. The bad one will not sell and the best one. There is such a thing as intra-company marketing, which is determined by the company's attitude towards its staff. How better conditions labor, the more sales you get. Also, don't forget about training and motivation;
Merchandising. has a direct impact on the sales of your products. There is an arm's length rule in marketing. According to this rule, in 80% of cases, the client takes the goods to which he can reach without much effort. If your product is above or below this zone, then sales will be low;
Promotions, sales, bonuses. This method will allow you to increase the conversion, but only for the duration of the incentive events.

Increase in consumption.

In this case, all our actions will be aimed at increasing the average check.

You can do this in the following ways:

Price increase. By increasing the price of your products, you will increase the average purchase amount, but may decrease the conversion rate. So you won't get an increase in sales. To prevent this from happening, remember a simple rule: any price change must be justified. The client must understand that you raised the price for a reason, but because your packaging has changed to a more convenient one (in fact, the price and packaging may not be related to each other).
Additional services or goods. After your consumer has chosen the main product, offer to complement it with a service or another product. For example, you sold a necklace, offer the buyer gift wrapping. This add-on will not be a significant expense for the client, but in total will bring you a good additional sales volume in monetary terms.
Loyalty program. Map regular customer will not increase the average check, but will lead to an increase in the number of purchases by the consumer in your store. There are several types of discount cards: bonus, accumulative, privileged. Each of them has its own tasks, but their common goal is to increase sales.

How does the loyalty program work? For example, we own a grocery store and we have a loyalty card, which is provided free of charge when buying from 1000 rubles. There is another grocery store opposite us, but it does not have its own loyalty program. Customers who have a card of our store will come to us to receive a discount, bonuses or gifts (depending on the type of card). Thus, we "tie" consumers with a card, forcing them to buy only from us, increasing sales.

Step by step guide to increase sales

Each business is unique, but there is a certain sequence of steps that will increase sales for both a furniture store and a consulting company.

Step 1 . We define the specifics of our outlet.

Exists great amount various forms retail stores.

They can differ in the following parameters:

Form of service: self-service, Internet trading, catalog sales, self-service machines and stalls, traditional service, pre-order;
According to the form of organization: a single outlet, a network, small retail trade, mobile trade;
By type of goods: food and non-food.

The shape of the store determines the range of problems that can affect the decline in sales. For example, in a clothing retail store, the main reason for the decline in sales may be the low qualification of contact staff, and this is unlikely to be the reason.

Step 2. We are looking for weaknesses.

Main weak side retail stores are:

Small volumes of a one-time purchase by one client;
Too high price. Big margin is good. But do not go too far, otherwise you will lose customers;
Too wide target audience. You want to sell everything to everyone, but it is very difficult to do so. A much more effective solution would be to focus on one segment.

Separately, I would like to highlight the problems of online trading:

Inconvenient location of active buttons. These include the button "buy", "pay", "place an order" and others. If the client has to look for such a button for a long time, then he will simply leave without buying;
The site is not adapted for mobile devices. According to statistics, about 40% of sales are made with mobile devices, so displaying the site from a phone should be as convenient, understandable and informative as from a computer;
Too complicated and long checkout and registration forms. The client does not have enough nerve cells to fill out your questionnaire and place an order. Don't test his patience;
Insufficient information about the product, low quality photos. The consumer must know what he is buying.

Step 3. We choose methods for solving the problem.

Scroll up and see which method and tool to increase sales can increase sales in your store.

For example, if your customers are shopping for small amounts, then you should use the increase consumption method. Offer additional goods at the checkout, enter a cumulative bonus card.

In this article, I, the magician Sergey Artgrom, will talk about real conspiracies for the sale of goods in my store, and you will surely come in handy about attracting good luck in trading. Today, many are engaged in private business, namely trade. In a highly competitive environment, become successful entrepreneur very difficult. You can't do without magic.

A strong conspiracy for the store - how to increase sales revenue

Independent conspiracies to sell goods are one of the most effective ways to attract buyers, quickly sell your products, increase turnover and profitability of your business. Home money magic rituals are strong conspiracies for the store and business can be applied by large sellers of goods (wholesalers), as well as ordinary people who are sometimes faced with the need to sell their things. And these magical rites are effective, I assure you. And here is one of the many options. For witchcraft for the sale of goods, prepare:

new towel
handful of salt

To do on the growing moon on Wednesday. In the morning, getting out of bed, wash your face with cold water, while reading the words:

“The day is good, fine, I will be successful, my wish will come true, it will bring happiness in the bargain.”

Wipe your face with a new towel purchased for the ceremony. After that, pour a handful of salt in a towel, tie it in a knot, and go to trade with it. Pour part of the salt imperceptibly on the threshold.

At the same time, read the text of the conspiracy to sell goods in the store:

“I don’t burn salt, I sprinkle salty salt, but I invite great luck to my doorstep. By white salt, by luck, it will reach out to me. Not one, not two, but a whole crowd. They will come to me with money, they will leave me with goods. Amen".

Sign in commercial premises. With the salt that remains, sprinkle the goods that you want to sell quickly and profitably. At the same time, read: For every thing - its own merchant". A proven conspiracy for trade is also suitable for an online store. True, in this case, it will be necessary to shower with salt not real things, but their photos. The online store is protected from thieves and kleptomaniacs. But the real one can be protected by magic from thieves. Strong conspiracies against theft are so simple that complex rituals do not have to be performed.

Simple conspiracies against shoplifting - how to protect your goods

This powerful plot against thieves was used in the old days by merchants who were forced to transport their goods in very difficult conditions. So that they would not be robbed on the way, knowledgeable people in the old days did this. They took an old knife in each hand and, holding them over the goods, read a plot from thieves 3 times:

“Like on the sea, on the river, in a forged chest, seven damask knives, seven brother guards. I open that chest, I take out those knives, I direct them to work. Come you, knives to this and that, to the one who did evil, put his hands on my good. Chop him up and down so that he turns back theft, does not hide anything. My word is true, my deed is fast. Everything is spoken, everything is fulfilled. Amen".

Great fit magical conspiracy against shoplifting and in our days. What has been working since ancient times has not lost its strength to this day. If you open new shop, then even more so you need to read conspiracies to attract customers and successful trading. Here is a simple plot to sell goods in a new store.

Money conspiracies for big store profits

The point of a business is to be profitable. In order for the business to bring you real income, you need to work hard and magic will help you. And there are situations that you can’t do without witchcraft at all. Here are good store opening spells that will attract potential buyers. They are also suitable for those who have been trading for a long time.

When washing your face before trading, dry your face with a new handkerchief. Tighten the knots on its corners and read the words of the conspiracy for a love spell of profitable buyers:

“Just as people admire the stars and for a clear month, they would also admire my product. As the bridegroom loves his bride, so my goods would be loved, they were all sold out. May it be so from now on and forever. Amen".

Take the charmed scarf with you to trade and always keep it with you. Repeat for each waxing moon.

For good luck in trading, read the plot to sell goods in the store three times:

“Around the city, around the garden, around the city wall, there is a fair, merchants make noise. Every merchant offers his goods, every peddler opens his box. I will stand in the middle of the trading city, in the middle of that fair, in the middle of merchants with peddlers. I will bow on eight sides, on eight roads, on eight lucks, on, for the help of the trading people. I will pray to the father's prayer, and I will call from all sides, from eight roads, from eight crossroads, from trade caravans and eight ways, mother luck, mother fortune. Good luck in my trading business is with me every hour. People buy up goods, money grows in summer, and in winter, and in autumn, and in spring, and in the evening, and in the morning, and every week. Amen".

And so that money is constantly flowing, and so that there is no stagnation in business, on the growing moon, read a home conspiracy for money in the store. Try to attract money through 6 charmed nickels.

To increase revenue in the store - a conspiracy for 6 honey nickels on the growing moon

Do it yourself, of course, on the growing moon, in the morning. Here's what you'll need:

saucer
6 nickels

Put the coins in a saucer, smear them with honey and read the plot 6 times on good sales in the shop:

“Demons, demons, daring guys, eat honey, listen to me. As bees flock to amber honey, ants run, so money would fly to me, but stick to my hands.

Leave this saucer until the evening. As soon as the sun goes down, bring nickels with honey to the crossroads. Leave with the words of the spell:

“As a penny sticks to honey, so the kingdom of demonic money pours out for me. Truly."

ATTENTION IMPORTANT: I, the magician Sergey Artgrom, recommend everyone to wear a proven Talisman to attract the energy of money and luck. This powerful amulet attracts good luck and wealth. MONEY AMULET is made strictly individually, under the name of a specific person and his date of birth. The main thing is to immediately correctly adjust it to yourself in accordance with the instructions sent, it is equally well suited for people of any religion

Leave the saucer with you for repetition, which I recommend doing every week. This home ritual is precisely for profit from trading in your store, and not for wealth. Therefore, it does not depend on the moon. However, it is better to start on the growing moon. This is one of the most, the call of the Forces does not need to be read. Works great without any calls. And at the mercy of honey nickels go.

And this is an effective spell for profitable trade in the store. Look at the buyer (but not intently, not intrusively), smile and rub your hands. Say out loud: Please take cheap! And then say to yourself: You take mine, you give yours. Amen».

For the successful sale of goods in the store - read a conspiracy for good luck in business

When you are going to go for goods, before you go out the door, read conspiracy for good sales in the store and have a good trip. Turn your face to the east, bow and say:

“Sunrise Side, Father Sunshine. You walk high, you see far. Track for me (name) paths-roads, in order to take more, it is better to sell. Be my word, my deed. Amen".

Protective conspiracies from the evil eye of the store, goods and trade and from all types of thieves

If they brought damage and the evil eye to trade, then it is necessary to clean the goods and the place in the market. And after the magical purges, put protection on yourself and on the store. Try this simple working conspiracy to protect your trade from negativity and the evil eye. Arriving at the place where you trade, cross yourself and say:

“Saint Peter carried a purse, on his road a snake lay across. Whoever counts the scales of this snake, only he will interfere in my bargaining. In the name of father and son and holy spirit. Now and forever and forever and ever. Amen".

This is the simplest ritual. And now more about protective conspiracies from the evil eye of the store. Where there is a large turnover of people, it is understood that not all visitors are benevolent. They can jinx out of envy, they can seriously damage trade, or put a good luck thief. The latter is most often done by competitors.

Therefore, a retail space or office must be protected. But how to do that? There are, say, powerful defenses through demons or the dead. But, you can’t put them in the store, otherwise you can scare everyone away. The main task of a real magician is to be able to correctly set up protection from real ill-wishers. From the thieves of money, from the magical theft of a person’s luck, apply:

needles,
mirrors,
the mountain ash is put on guard.

Effective protective conspiracies from the evil eye and good luck thieves in the store

Protective ritual from the evil eye of the store on needles. On the growing moon, pull out 3 needles from the new set. Stick them into the threshold with the point up. You can stick it in the ground in front of your store. For each needle, before sticking, read the words of the conspiracy 3 times:

“Who brought, he took away. Who came for mine, he left with nothing. Now and forever and forever and ever. Amen".

« Came for mine”- in this case, we are not talking about purchases, because purchase is the exchange of goods for money. What is meant is exactly what is taken for free, i.e. stolen. Mirrors are also very good as keepers from luck thieves.

Protective plot from the evil eye of the store through a round mirror.

For a magical ritual you will need:

round mirror
8 wax candles

Remove the mirror from the wall, put it in the center of the table and surround it with candles. Light one of the candles and read the text of the spell:

“To repel evil and bring peace, I determine.”

From the flame of the first candle, light the second candle and repeat this protective plot for trading in the store. Do all this with all the candles, repeating the plot each time. Move clockwise. Then look at the lights reflected in the mirror and read the words:

Then extinguish the candles, and return the mirror to its original place.

Protective plot from the evil eye of the store through rowan berries.

Rowan is a powerful natural amulet. By its power, you can protect yourself from the thieves of good luck in trading and the evil eye. The evil eye is not as harmless as many people think. This is a form of kradnik on an energy level. ways magic store protection through rowan a lot. Here, for example, is this.

Take a handful of berries in your hand and whisper three times:

“I take a sister berry, put a red border. The evil spirit will not find me, it will not come to me. Mine is with me, and the enemy is the enemy.

Pour the charmed berries under the threshold of a store or place in the market.

Another version of the text of the spell to protect the store from damage:

“Rowan beauty, mother assistant, I ask you to protect me from misfortunes, from an evil sorcerer, from misfortunes, from an unkind eye in business affairs. Amen".

Do the same with berries - pour over the threshold.

Effective conspiracy to quickly sell the store

Selling real estate is serious business. It's not easy to find a buyer and make a good deal. Rites of practical magic will help to realize real estate quickly and profitably. The people have long known and practiced strong conspiracies to sell items as expensive as a building. By reading a plot for a successful store sale, you will speed up the process and find a profitable buyer.

Try this. At dawn, pour spring water into a glass, turn your face to the east.

Read the plot to quickly sell a store, office or production:

“The owners are abandoning this house. Merchants come from all four directions, their eyes are washed out with soap, covered with sand, flooded with water. They buy a house without bargaining and looking after. Amen".

Then sprinkle water on all the premises of the store - trading floors and utility rooms. Move in the direction of the sun. Spray all available corners especially carefully. Pour the rest of the water in front of the front door from the outside. And sell quickly. However, if you do not intend to part with your property forever, but only want to find profitable tenants, I can offer such an independent plot to rent out the premises.

To rent a store - an independent plot for the key to the front door

Take the key to the property you want to quickly rent out. Throw it into boiling water and say 3 times:

“How can people not live without iron locks, iron keys, so that they cannot live without (name the property you want to rent out). Amen. How people can't live without food and without water, so they can't live without (again name the property you want to rent out). Amen. Amen. Amen".

Let the water cool, remove the key, and pour the water into any container. Wash your hands with this water before the tenant arrives. And successfully pass the store.

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As you know, three conditions are necessary for anyone who wants to conduct trade in good order: money, an account and order.

Increasing sales: 101 tips for the seller

The most important of them is cash and all sorts of other valuables, without which it is difficult to trade ... The second condition for trading is to be able to correctly keep books and quickly calculate ...

Third and last necessary condition It is the conduct of one's affairs in due order and as it should be, so that all information regarding both debts and claims can be obtained without delay.

L. Pacioli

Starting your trading activity, every company, whether successful or not, dreams of how to do it in order to sell more.

After all, an increase in sales is a 100% increase in the company's profits. And it only brings benefits, as it appears more money, the company is expanding, the salary of employees is increasing, starting from an ordinary seller, ending with the director of the company.

Everyone knows the saying that money is never superfluous. It is not easy to make them bigger, but by taking certain steps towards increasing sales, even a novice entrepreneur will succeed.

Indeed, most often failures overtake not because a person does nothing, but because he does not know what to do. The problem is always relevant. So what should be done to significantly increase sales? What methods and tools should be used?

Are there specific tools to increase sales?

In such a business as increasing income from trade, technology is not so much. There are so-called tools used to increase sales, which, if properly implemented, increase work efficiency:

Although there are not so many methods, but with constant use they are guaranteed to increase sales growth. It is worth taking a closer look at them, and learning how to correctly apply them.

Methods for increasing retail sales

Everyone wants more. And the increase in retail sales is based on methods that have already proven themselves positively:

Cross selling. When buying one thing, the client is offered to provide the appropriate service. For example, having bought an aquarium, the buyer orders the service of its installation and maintenance. And all in one place. The store only needs to have agreements with such companies, attract customers and receive a percentage of this.
Upselling. An offer for an additional purchase to the main product. For example, when buying a phone, it is immediately offered to buy a SIM card for it, or the purchased bouquet is packed for an additional cost. It is only necessary to adhere to the rule that the cost additional service should not be higher than the main purchase. In such cases, an increase in sales can bring 30 percent profit.
Determination of the purchase threshold. There is no specific model here, only the store owner's imagination. The general gist is this:

When making a purchase, the value is above a certain amount, the buyer receives free shipping, a raffle coupon or a gift.
Buying two items, the third is free.
Making a purchase of three products, the buyer receives them for the price of two.

The list can be continued for a long time. Each store is trying to come up with something different, looking for new ways to increase sales:

Payment of change of goods. This technique is not so widespread, but quite interesting. The buyer, paying for the goods, receives change not with money from the cash register, but with goods from the store, for example, matches or sweets.
Yellow and red price tags. This method has long been recognized. In many supermarkets, products that are past their expiration date and no one buys them are sold at discounted prices, which is what the price tags of different colors indicate.
Limited time for price or discount. This formula for increasing sales strongly motivates buyers, forcing them to make a purchase at this particular time.
The ability to return the product if you do not like it. Moreover, there is a law that still obliges you to take the product back if it is returned within 14 days after the purchase was made.
Price hints. Information is placed on the price tags that both another and a third are bought with this product. The client, seeing this, will definitely acquire something in addition to what he wanted to buy.

These methods will allow you to increase retail sales at any outlet several times. They also guarantee that the buyer will return for the next purchase to this particular store, as he was offered so many different things there that it makes no sense to look elsewhere.

Methods to increase wholesale sales

In addition to retail, there is also wholesale. It is the sale of large consignments of goods that gives a significant increase in wholesale sales. Every leader strives for this. To achieve the best results, it is required, as in retail, to apply various methods and techniques:

Emphasis on staff professionalism. Indeed, often, it is from the seller or manager that a lot depends. And in order for professionalism to be developed, employees should be regularly trained and given the opportunity to practice the acquired skills in practice.
Only high quality goods affordable prices. The optimal ratio of price and quality attracts wholesalers more than other indicators. By selling such goods constantly, a positive reputation is increased and consolidated, and this gives a significant increase in sales efficiency.
Create your own transport department. This gives additional advantages in the uninterrupted supply of orders. Of course, significant financial investments will be required, but after a certain time they will pay off and will bring additional income.
Building a good marketing department. Its specialists must explore the market for the products sold, look for new opportunities, fully optimizing all processes.

All these methods are exactly what you need to increase sales. By following them, an entrepreneur can be sure of the success of his business.

10 tips for negotiating price with a client during a sale?

Determining the price of goods - Right way for sale. But you still need to present it to the client and convince it of its fairness. Not just the ability to bargain, but a constructive dialogue can lead to a result. What keys can be used to successfully negotiate a price?

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