Business plan photo studio. Step by step photo studio business plan. - Financial plan

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How to open a photo studio from scratch - step by step instructions

In this article, we provide detailed instructions on how to open a photo studio from scratch, what is needed for this, and how much such an enterprise earns.

Below we provide a detailed photo studio business plan and consider the following important points of the organization of the case:

• How to open a photography studio for rent and choose the right space;
• How to open an individual entrepreneur for a photo studio, preparing documents;
• Photo studio equipment, its cost;
• How to open a photo studio in a small town, and make it popular and profitable, promotion methods.

Business registration

Register best as IP it's easier and cheaper. Required codes OKVED: 74.20.

– “Activities in the field of photography” and 47 – “Retail trade, except for trade in motor vehicles and motorcycles”.

The second code is required if the studio plans to sell goods.

Services

The main services of the company:

1. Photos of the documents;
2. Carrying out studio shootings, including interior ones;
3. Shooting for business, subject photo shoots, food photography;
4. You can profitably rent a photo studio for photo shoots;
5. Printing photos from removable media;
6. Development of graduation albums, photo retouching;
7. Sale of related products - flash cards, batteries, disks, albums, etc.

Market analysis

To carefully plan how to open a photo studio, where to start and calculate the costs, you need to decide on the target audience.

The main clients are photographers renting a salon for shooting, young people, couples with children, future newlyweds (shooting Love Story).

room

An additional clientele for printing photos on documents will allow you to get accommodation near universities, migration services, and other government agencies.

The area of ​​the room is 60 square meters. Of these, 40 sq. m - studio, 15 sq. m - reception with an administrator's desk and a small shop, 5 sq. m - bathroom.

Studio Requirements:

• Underfloor heating, laminate or commercial linoleum should be used as a coating;
• Ceiling height - from three meters;
• Large windows draped in dark fabric. Drapery is needed for shooting with shutter speed set by light. It should be possible to easily remove the fabric from the windows;
• Monochromatic wall decoration;
• The presence of an air conditioner;
• Fire safety system, evacuation scheme, fire extinguisher.

Renting a room requires a monthly cost of $800-900. In how to open a creative photo studio, design is of great importance. You need to make your establishment a popular and fashionable place. It will cost about $ 1500 for repairs and decoration.

Photo salon equipment

What do you need to buy to open your own photography studio?

professional equipment

For a small company you will need:

1. Digital camera and two interchangeable lenses – 2500-2700 $.

   Good cameras are offered by Canon and Nikon, lenses - by Sigma, Tamron;

2. 4 light sources different power (they are also flashes or monoblocks) of 400-800 J - $ 1200-1300. Falcon Eyes, Profoto, Bowens, Godox;
3. 4 flash stands.

   Of these, three are standard (2-4 meters), one stand is a crane. The total cost is $150. Manfrotto, Falcon, Godox;

4. Three softboxes different sizes - $ 130. Bowens, Green Bean, Lumifor, Dedolight;
5. 2 photo umbrellas – 80-90 $.

   Lastolite, Elinchrom;

6. Two stripboxes- $150. Falcon Eyes, Godox, Hensel;
7. Two reflectors(1 with curtains) - $ 200-230. Profoto, Elinchrom, Bowens;
8. Octobox – 130-150 $.

   Hensel, Fujimi, Godox;

9. beauty dish- 120-130 $. Lumifor, Falcon Eyes, Godox;
10. Two reflectors- $25. Lastolite, Westcott;
11. Jelly color filters for flashes (6 pcs.) - $ 90-100.

    Maxilite, Falcon Eyes, Bowens;

12. Radio synchronizers for flashes (2 pcs.) - $ 80-100. Youngnuo, Aputure, Godox;
13. Set of paper backgrounds different colors - $ 150-200.

    Polaroid, Savage, Colorama;

14. background holder automatic - $ 150-170. Manfrotto, Phottix;
15. Accessories(memory cards, batteries, cables, fasteners) - $ 100. DigiCare, Fujimi, Nikon, Pro, Transcend;
16. photo printer- 70-100 $. Zebra, Conica, Canon;
17. Computer or laptop– $450. Asus, HP, Lenovo.

Furniture and software

To open a small photo studio, you will need to purchase furniture and showcases for the reception area. It will cost about $700 to buy display cases, a wardrobe, a table, a chair, a sofa for visitors, an air conditioner, a telephone, and a cooler.

For the arrangement of the bathroom, you should lay an amount of about $ 170-200.

How to open your interior photography studio from scratch

In a small room, it is realistic to arrange five interior zones.

The most popular options are: an area with a fireplace for family photo shoots, a boudoir option with a mirror and a bed, a cozy area with a wide window and blankets / pillows, a brick wall and a leather sofa, a bar counter, etc. Themed corners are created for the holidays: New Year's, co For Valentine's Day, for Halloween, etc. It is convenient to style an area with a fireplace.

Don't forget about the kids. Opening a photo studio for children is dooming yourself to a too narrow direction, but it is worth equipping a children's corner. There is always a steady demand for family and children's photo shoots.

For a standard photo zone with removable paper backgrounds, 2-3 square meters is enough; for interiors, a space of 4-5 square meters is required. m.

The cost of equipping one site with scenery is from $ 200-300. In total, you will need from $ 1,500.

Pricing

How can a beginner open a photo studio and correctly navigate the prices? Analyze the average prices of similar establishments in the city and form your own price list based on them.

To get started, set the following price tags:

• Shooting, including interior, with a studio photographer - $ 60. The premium class service includes the work of a makeup artist, a printout of several photos and costs from $70-80;
• Studio rent – ​​$13/hour;
• Retouching – $5/photo;
• Creation of photobooks and albums – from $23.

Staff

The studio staff consists of three people. Photographer, sales manager and technical assistant setting up lights and advising clients.

Almost every photographer dreams of becoming a professional photographer and opening a photo studio, so there are many who want to work for you on a permanent basis. The photographer receives from 50% of the cost of shooting, the salary of the administrator and assistant takes $ 700 per month.

Marketing plan (advertising)

Step-by-step instructions on how to open an interior photo studio and promote a business include the following activities:

1. The outdoor sign of the company will require investments in the amount of $ 300-400;
2. Creation of a logo and corporate identity - $ 100;
3. Printed promotional materials (business cards, flyers) - $100;
4. Website development, detailed description of services, studio portfolio - from $100.

Sales promotion methods and promotion channels

Promotions for regular customers, discounts for the second and third hour of studio rental, etc. work great.

The first clients should be looked for among the members of photo clubs and in advertising agencies. The most effective advertising on the Internet: website promotion, promotion in social networks.

Costs and profits

To properly open a photo studio, calculate in detail the investments in the business:

• Documents - $60;
• Renting a room for six months ahead, repair, finishing, conducting the necessary communications - about $ 7,000;
• Purchase of equipment, furniture, design of photo zones - 10 thousand dollars;
• Promotional events - 700 $.

Capital cost is approximately $18,000. Monthly expenses (salary, utility bills, rent) – $1,600. Add here the purchase of goods for sale - $ 1,500. Only 3100 $.

The studio will receive the minimum profit when renting a salon for at least 2-3 hours a day, 10-12 orders for shooting by a full-time photographer, and making several albums. Together with sales of related products, the monthly net profit will be about $600-800. This figure is increasing every month.

A detailed plan on how to open a small photo studio will allow you to foresee all costs and plan the work of the company. Such a business will only expand and flourish over time, gaining popularity and fame among customers.

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Photo studio business plan

Photo salons, photo studios - at first glance, it may seem that this type of business has lost its popularity. All those who think so are deeply mistaken.

It would seem that new things can be done when digital technologies burst into our lives. Now almost everyone knows how to take pictures and print pictures.

Then why do we need salons where masters work wonders?

In the modern world, the market for photo services is developing by leaps and bounds. Photography has long won our hearts and has become an integral part of everyone's life. This type of product enjoys constant success among the population of all social strata and positions.

The leading place in the segment of this market is adequately occupied by private entrepreneurs and enterprises in need of promotional products, as well as ordinary people who prefer high-quality professional photos. Your attention is invited to a business plan: "How to open a photo studio?".

The relevance of this type of business

Home goal This type of human creative activity is to provide everyone with good pictures that meet high aesthetic requirements.

Priority a task- providing services of the highest quality.

Photo salons and photo studios are especially relevant among novice businessmen. If desired, an amateur can grow into a real pro and open a photo studio from scratch with a list of various services.

For example, you can offer clients to use the services of a professional makeup artist - everyone wants to make their appearance even more attractive.

The owner of the salon will be able to have a double benefit from this.

Summarizing the above, we can safely say that the most relevant area today is the service sector, which includes photography.

Analysis of the photo services market and competitors

Analyzing this sphere of entrepreneurial activity, at the moment its state can be characterized as transitional. And this is due to the fact that the market of digital technologies is only emerging and forming in Russia.

It is possible to define several indicators characterizing the prospects for the development of this type of business.

• The Russian Association of Trading Companies and Manufacturers of Household Appliances conducted a study, which revealed that approximately 40% of Russian families have cameras. There are far more film cameras than digital cameras.
• The modern market is not sufficiently saturated with new generation equipment. There is a rather high risk of purchasing low-quality products.
• Sales of digital cameras are steadily growing, indicating that the consumer market is not completely saturated.

Today we can state the following fact: with the increase in the number of sales of cameras, the need for the provision of photo workshop services is significantly reduced.

Photo processing and printing technologies have become more accessible. Almost everyone has an inkjet or laser printer at home.

Scientific developments allow you to get high-quality images at an affordable price at home.

Analyzing the industry market in this area, we can conclude that a surge of interest in this type of business is yet to come. These forecasts are associated with an increase in sales of professional equipment. There is no strong competition in the market at the moment.

Therefore, the advice to all comers is to enter the business right now.

An analysis of competitors suggests that there are not many professional studios in Russia that are ready to compete with European standards.

Therefore, when opening your own business in this area, you need to carefully weigh the pros and cons.

If you decide to try your hand at creating beautiful pictures, you need to attend courses or seminars of famous masters, learn from them high-quality shooting, try to create a creative atmosphere in your team and try to find a creative approach to each client.

What do you need to open a photography studio?

In order to open a photo studio, it is not necessary to have a license, it is enough to be an individual entrepreneur. As in any other business, it is important to take a responsible approach to the choice of premises and recruitment of personnel.

Location and decor

At the very beginning of the business, it is preferable to rent space for a photo studio.

The location of the salon should meet your preferences in work. If you plan to fulfill only corporate orders, then it is quite possible to use the premises in the industrial zone.

To serve private clients, you need to choose a building closer to the city center, near the location of a large number of people.

These may be educational institutions or government agencies.

Do not forget about convenient parking spaces - if they are absent, it is unlikely that a wedding cortege will be able to drive up to your salon.

The main requirement for the premises under the photo studio is the height of the ceilings - it must be at least 3 meters, the area - at least 50-60 sq.m.

The largest number of square meters will have to be allocated for a place for shooting. A lot of space will be occupied by equipment, so it will not be possible to save.

You will also need a place for a make-up artist and an area for an administrator.

It is not possible to convert an ordinary apartment into a professional studio - the height of the ceilings will not allow this. If the ceiling is not high enough, it will be impossible to set the lighting for good shooting.

The design of the studio will depend entirely on the preferences of the photographer. The walls are usually painted white or gray - the main thing is that they be in the same tone. The windows are closed with blinds or thick curtains - this is necessary for shooting with long exposures.

Photo studio equipment

Now you need to figure out what equipment you need for a photo studio? To open a studio, you will have to fork out for the minimum set of necessary:

• professional camera with interchangeable lenses. At the beginning of your creative journey, it is not at all necessary to acquire expensive property, since you cannot be completely sure of the success of the enterprise. If your plans include cooperation with advertising agencies, then in this case you will have to spend money on more expensive equipment;
• you will need at least 4 pieces of lighting equipment for a photo studio. The kit should include additional elements (stands, honeycomb nozzle, softboxes, light meter, curtains);
• the photographer can not do without special backgrounds. You can purchase disposable paper or reusable fabric;
• for visitors it is necessary to install a large mirror and a screen for the possible changing of clients;
• for the administrator - a table, a chair, a computer.

Staff

The staffing for the studio includes an experienced photographer. If you manage to get a talented master, consider that half of the work is done.

It is this person who should become the hallmark of the salon, his work should attract, not repel customers. Even among newcomers to this business, you can find gifted and capable guys.

Before entering into an agreement with a candidate for this position, check out his portfolio, from which you can draw conclusions about the creativity and originality of the master.

A good administrator will be able to make the business successful and rapidly growing.

Photo studio services

If there are those who doubt whether it is worth opening a photo studio, then you can safely refute their doubts. And there are several reasons for this:

1. Sufficiently tough competition has not yet formed in this market;

2. Demand for quality photography is steadily growing in the following areas:

• advertising booklets, high-quality photos for various catalogs, calendars, posters, postcards and magazine publications;
• work at exhibitions, competitions, presentations and other events: they may not bring you new customers, but the fact that a large number of people will know about your studio is a fact;
• high-quality shooting at celebrations: weddings, birthdays, anniversaries, corporate parties;
• photographs for passport and other documents;
• Love Story shooting, glamorous, creative photo session, family photo shoot, mum-to-be photo shoot, baby photo, pet photo;
• subject photography - these are pictures of individual objects or groups of objects that are interconnected by an ideological composition (such work is performed for advertising purposes).

In addition, additional types of services can be presented to your attention: professional makeup, printing of photo books and photo albums, artistic henna painting on the body, etc.

As can be seen from the above, there are a lot of services that a professional photo studio can provide on the modern market.

How to open a photo studio: step by step instructions

If you have come to the conclusion that photography is your calling and decide to open your own studio, you need to arrange everything in accordance with applicable law. There are two points to pay attention to when starting a business,

First, it is necessary to clearly define organizational and legal component. There are 3 options here:

• you register as an individual and pay 13% tax,
• register as an individual entrepreneur and pay either 6% of income or 15% of profit,
• LLC registration. In this case, you will have to pay taxes according to the system that is designed specifically for this form of business. If your annual turnover is less than 60 million rubles, a simplified taxation option is possible.

In the case of an LLC and an individual entrepreneur, there are pros and cons, therefore, before making a final choice, consult a competent lawyer.

Secondly, it is necessary to correctly compose non-residential premises lease documents under the photo studio. If you are unable to handle the paperwork on your own, seek the assistance of a qualified lawyer. He will help you collect all the necessary paperwork.

Some points to pay special attention to:

• date and place of conclusion of the contract,
• price and subject of the contract,
• terms and details of the parties.

Do not forget to check with the landlord for documents confirming the right to own this premises, and if there are any restrictions regarding this structure. It is also worth finding out if the owner is in trouble with the law. Be sure to specify the terms of payment for rent and possible changes in payment.

In the case of paying customers in cash, you need to install a cash register in the studio.

If you are concerned about any legal issues, seek the advice of specialists so that there are no serious problems and you do not lose your business.

Photo studio advertising

If you have already decided, and most importantly, you know how to open a photo studio, then you should consider that for the fruitful work of your enterprise, you need to competently conduct an advertising campaign.

These responsibilities should be placed on the shoulders of the administrator.

It will be good if you organize an exhibition of your work and take part in other people's shows. A good result is the distribution of advertising booklets or brochures at the points of sale of professional equipment.

Costs and profits

How much does it cost to open a photography studio?

In addition to the cost of opening a studio, you will need to invest some money in equipment, props, furniture and some items to create additional comfort.

From your own funds, you will have to invest about 250 thousand rubles, you will also have to attract bank loans.

The main funds are:

• camera - about 70 thousand rubles;
• lens - 100,000 rubles;
• flash - 20,000 rubles;
• lighting equipment - 150 - 200,000 rubles;
• details - 25 - 30,000 rubles;
• computer and household appliances - about 80 thousand rubles more.

According to approximate calculations, you will have to spend about 500 - 600 thousand rubles in the first few months.

Is it profitable to open a photography studio?

At first, you will work at a loss, as you will have to lower prices to attract customers. The photo studio will be able to make a profit only when fully loaded, with an 8-hour working day of the staff and your full return.

With proper loading, a photo studio can go to work up to 12 hours a day in a year. All initial investment will pay off in about a year.

The profitability of the photo studio is about 80% - this is not a bad enough figure. With a competent and efficient organization of work in a year, you can make a profit of up to 200,000 rubles. per month.

Summary

There are so many good professional photographers on the market. In order not to make a mistake when choosing personnel, it is necessary to carefully read the resume of the applicant for the position.

A document designated as a “resume” should always be at hand for every specialist. It describes the professional "life" and abilities of the applicant. Finding an employee using this document is much easier.

Thus, a well-written business plan for opening a photo studio will allow you to calculate in advance all the pros and cons of this enterprise, help in choosing equipment and recruiting staff.

How to open a photography studio from scratch

Business Relevance

The times when the clients of photo studios were only models who wanted to replenish the portfolio are long gone.

Today, such institutions arouse increased interest among the general public.

To be convinced of this, it is enough to study several profiles on social networks - amateur photographs are increasingly replacing professional work.

Today, not only a professional photographer can open a photo salon, but also an entrepreneur for profit. This business requires a fairly large investment, but with the right marketing strategy, it will quickly pay off.

Choosing the direction of development

The average studio profits from three areas of work:

• studio photography (for portfolio, for advertising companies);
• reportage shooting (outside the studio);
• lease of equipment or premises.

Stages of building a business

To open a photo studio, you need (step by step instructions):

1. choose a room;
2. conclude a long-term lease agreement;
3. choose the legal form and register a business;
4. think over the design, make repairs;
5. buy equipment;
6. hire staff;
7. run an advertising campaign.

- Studio photography. First steps:

Concept development

People turn to professional photographers for various reasons - someone wants to capture precious moments of their lives, someone wants to take a family portrait.

There may be many requirements, but the main task is to move them to a comfortable environment and show the result they expect.

To do this, you need to think through every little thing - from the design of the room and furnishings to paraphernalia and lighting.

According to experts, quite tough competition is forming in the modern market, while demand is growing in the following areas:

• photo of an advertising nature for booklets, magazines, catalogs, posters and more;
• Photos of the documents;
• works for exhibitions and competitions (perhaps they will not bring income and new clients, but they will make the studio more famous);
• shooting of various events, celebrations - weddings, anniversaries, graduations, corporate parties;
• thematic shooting in the studio - Love Story, children's and family photo shoots, pictures for expectant mothers and other creative ideas;
• subject frames - pictures of objects, united by a common concept (pictures of an advertising nature).

In addition, you can provide a number of additional services - makeup, henna painting, photo printing and more.

— Creation of an interior photo studio:

Financial calculations:

The cost of opening a photo studio from scratch at a professional level is 800-1200 thousand rubles. To provide truly high-quality services from specialists in this field, investments in the design of the premises, advertising, and equipment are necessary.

Photo studio business plan with calculations:

• carrying out repair work, developing the design of the premises - 200 thousand rubles;
• purchase of equipment - 750 thousand rubles;
• advertising, website creation - 80 thousand rubles;
• business registration and other expenses - 60 thousand rubles.

In total - 1090 thousand rubles.

Monthly expenses will leave:

• rent - 50 thousand rubles;
• staff salary (photographer + administrator) - 70 thousand rubles;
• advertising - 20 thousand rubles;
• purchase of consumables - 10 thousand rubles;
• other expenses (payment of taxes, utility bills, etc.) - 30 thousand rubles.

You need to pay about 180 thousand rubles per month.

The information provided in the article is only a brief introduction to the essence of the business. If you decide to move on to implementation, then you need to download a professional business plan for opening a photo studio with detailed calculations:

DOWNLOAD Business Plan

Calculate the approximate payback period of the project:

• average check - 3500 rubles;
• orders per day - 4 hours (photographer's workload is 50%);
• daily revenue - 14,000 rubles;
• monthly income (with one day off per week, 24 working days) - 336,000 rubles;
• profit - 156,000 rubles. (336000 - 180000).

With this mode of operation and the number of orders, it is possible to recoup the initial investment in 7 months. According to entrepreneurs, the first months of work go to the formation of a client base, the workload of the photographer does not exceed 30%.

Some days go by without orders at all. But in the future, the workload level can reach up to 80%, on holidays it exceeds the norm and the photographer works overtime. Many owners of photo studios say that they managed to recoup the initial investment in a year.

— How to make money with a camera:

Business registration

The photo studio does not require licenses and certificates to function. But registration with government agencies is required.

How to start paperwork? Contact the tax office at the place of residence and register as an individual entrepreneur or limited liability company, choosing the appropriate tax regime.

After that, you need to go to the Pension Fund and a number of related authorities (when registering with the tax specialist, they will indicate them). The updated OKVED code, according to which the studios work, is 74.20 "Activities in the field of photography."

Requirements for the premises

The profitability of a business idea will largely depend on the size and location of the premises. Primary requirements:

1. do not place studios in remote areas, since not every potential client is ready to spend time on the road and choose a competing organization that will be located in a more convenient place;
2. the area should not be less than 60 m², of which 50 m² is allocated to the studio itself, the rest can be a dressing room - a dressing room or a waiting room;
3. to accommodate professional equipment, the ceiling height should not be less than 3 meters;
4. in order for photographers to work not only with artificial lighting, but also with natural light, 1-2 large windows are needed;
5. natural light should be in the dressing room so that the makeup artist chooses the right color scheme.

Equipment, inventory

What equipment do you need for a photo studio? Consider the standard list:

• professional camera;
• interchangeable lenses;
• reflectors;
• softboxes;
• reflector;
• color filters;
• exposure meter;
• honeycomb nozzle;
• backgrounds for pictures;
• studio furniture (tables, reception desk).

What are the costs for this item? The cost of equipment and inventory depends on the format of the establishment and scale. On average, such a kit costs 650-1000 thousand rubles.

– Mobile photo studio equipment:

Staff

To get started, you need to hire:

• photographer
• administrator;
• make-up artist (as a freelance unit that will work depending on the availability of orders with an hourly rate).

The work of the photographer is the key to the success of the organization. Treat his choice with great care.

When making a decision, start from the provided portfolio and reviews.

The administrator at the initial level, in addition to his direct duties (recording and meeting clients), must keep records, post information about the studio on the network, help the photographer (change backgrounds, install equipment) and maintain cleanliness.

The salary of the photographer, which is included in the financial plan, is 40 thousand rubles, the administrator - 30 thousand rubles.

Advertising

The goal of the studio is to create a positive image. To form a client base, it is recommended to use all kinds of advertising methods. They can become:

• website development, promotion in the network;
• outdoor advertising;
• advertising on the "final" product - photo books, calendars, glossy publications, photo albums, etc.;
• availability of discounts for regular customers, the introduction of a discount program;
• distribution of flyers and leaflets;

- Million dollar business: photo studio:

Risks

The photo business is affected by seasonality, entrepreneurs say. For example, a photo for documents is in demand in the warm season, when families go on vacation, and order it for a visa.

Thematic pictures are relevant for the holidays.

On Valentine's Day, young couples book a photo shoot, wedding orders arrive in early autumn, and the time when graduations are held at school is always full.

Therefore, the segment when there are few orders should be filled with related services. You can offer printing on mugs, T-shirts, digitize pictures. Only by showing its strengths can an organization get rid of the pressure of competitors.

Also, significant risks that young entrepreneurs need to consider include:

• high customer requirements (sometimes unrealistic), which take a lot of time to finalize;
• competition;
• the risk of damage to expensive equipment when renting.

— Ideal photo business model:

Availability of franchises

If organizational issues seem too complicated and time-consuming, you can open a franchise photo studio.

There is a Cheese photo studio in Russia, which offers cooperation under the terms of franchising.

The level of investment that an entrepreneur must have in this case is about 50 thousand dollars.

There are also a large number of franchises related to photography that allow you to organize a more mobile project in this area:

• Fotomatik - a photo booth, a prototype of a mobile rack for receiving snapshots of an entertaining nature;
• Photobook - production and sale of graduation albums;
• "Fotograviryy" is a mall kiosk that offers photoengraving services.

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Business plan for opening a photography studio

• The relevance of the business idea
• What do you need to buy?
• Payback and profitability
• Paperwork

A photo studio is a business of the past or a profitable commercial activity.

Calculations and marketing research show that this is a profitable investment. A ready-made business organization template will help you avoid annoying mistakes and lay in your business an impressive potential for development.

The relevance of the business idea

Before you begin to set out a business plan for opening a photography studio, you need to give arguments for such an investment:

• This business niche in the Russian market is practically empty, so there is no serious competition, which is an excellent prerequisite for successfully implementing a business plan - to achieve a quick payback and high profitability.
• Studies show that interest in photography is growing, and the active development of a business requires high-quality, large-scale images. Therefore, a photo studio, even without much effort, can quickly unwind with professional fulfillment of orders.
• The development of technologies makes it possible to make business compact and multifaceted - to work in several thematic areas. Calculations show that a hyped studio with a professional staff can become a goose that lays golden eggs.
• High competition in the production of photo studio equipment leads to a large selection of models and contributes to the democratization of pricing policy. Simply put, the market has plenty to choose from.

Here it can be argued that modern technical capabilities make any business plan for organizing a photo studio untenable and useless, because today every person can organize a workshop for the production of high-quality photographs and images at home.

But at the same time, it is worth considering that such a photo studio will require the user to have the skills to work with specialized software.

In this case, contacting specialists will be an effective and quick solution to the issue, which will save time and allow you to easily get the desired result - a ready-made picture, banner, poster, clipart.

What do you need to buy?

Starting to implement a business plan should be with the search for a suitable non-residential premises. The photo studio should be located in a place where the ceiling height is at least 3 meters. This is necessary for the installation of lighting devices, without which high-quality photography is impossible.

The total area of ​​the photo studio should be at least 50-60 m2. The cost of renting such a room in 2020 will average from 24,000 to 90,000 rubles per month. It all depends on the region, locality, city and geographical location, rented premises.

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Also, to open you will need:

1. Scenery. You can make them yourself or buy a ready-made kit for a photo studio. Self-production will save a significant amount, given that the cost of one set of scenery varies between 7300-8500 rubles.
2. Professional camera and a set of equipment for it. For everything, you will have to pay from 40,000 to 160,000 rubles, depending on the manufacturer and the set of functions. For a beginner, in order to implement a business plan, a model averaged in terms of capabilities and cost is enough. You can buy a ready-made set of equipment, but it is better to purchase a camera and accessories for it separately, based on individual preferences and needs.
3. Lightning equipment. This is at least 4 sets, which include: softboxes, honeycomb nozzles, exposure meters, curtains, stands. One such ready-made kit costs from 45,000 to 75,000 rubles.
4. Office equipment - computer, professional printers. To expand the possibilities, it is better to buy several multi-format models. This will allow you to collaborate with advertising agencies by creating and printing large-scale images. A set of such equipment will cost 500,000 rubles.
5. Furniture, household appliances necessary for organizing the work process - 100,000 rubles.

Calculations show that it will take from 1,000,000 to 1,300,000 rubles to open a photo studio.

Payback and profitability

To be successful, the advertising campaign must be launched before the opening of the photo studio. It can be done online at the lowest cost. At the same time, the bet should be made on corporate clients - advertising agencies, companies, firms, as well as on the creation of a permanent client base.

If the business plan is implemented correctly, then the photo studio will pay off in a year. After that, the optimal profitability will average 200,000 rubles - this is a net monthly income.

The profitability indicator in this case will be 80%, which is quite a decent figure.

But these are average calculations, in fact, hard professional work can pay off the costs much earlier and lead to a higher than indicated level of profit.

This is possible provided that the business is organized by a truly enthusiastic person. An example of how a huge business grew from a small business is the Cross-Studio photo studio. Today it is a world famous brand that brings in huge profits.

Paperwork

After the business plan is implemented and the photo studio is ready to start working, it is necessary to register it with the state tax authorities so that the activity is completely legal. There are 3 options for choosing a tax system:

• The owner is an individual and pays 13% of income.
• An individual entrepreneur is issued, where the tax is paid at choice from profit or income. In the first case it is 6%, in the second - 15%.
• Creation of an LLC. Here taxes are deducted on an individual basis. If the annual income is less than 60 million rubles, then deductions are made according to a simplified scheme.

The choice of the optimal taxation system depends on the planned scale of activity.

For a novice entrepreneur, the first 2 options are best suited. It does not hurt to get expert advice on this.

We talked about how to open an IP on your own in the corresponding article!

The procedure for registering an enterprise itself will not take more than a week, including the collection of documentation. Its list, as well as a sample application can be viewed, downloaded on the official website of the fiscal authorities.

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With the development and spread of technology, it would seem that photography services should have become a thing of the past. Now almost everyone has their own device for photo and video shooting, photo printing devices are available. In the wake of cheaper technology, a new genre of photography was even born - selfie. However, as practice shows, the services of a photo studio are still relevant.

And since services continue to be in demand, it makes sense to take a closer look at them, to calculate the possibilities of doing business.

To do this, you can take as a basis a ready-made business plan for opening a photo studio and make the necessary adjustments to it for a specific purpose. Or entrust its development to professionals.

Generally speaking, a business plan is needed for 2 purposes:

• To understand the general course of things. In this case, there are no special requirements for the plan;
• To receive investments, loans, or attract partners. In this case, it is desirable to execute the business plan in accordance with the recommended standards.

The description below can serve as a model for writing a well-developed business plan.

Download a ready-made photo studio business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

The difference between a photo studio and amateur photography

The photo studio provides a range of services:

• Services of a professional photographer. Use of quality equipment. Field shooting in the studio and on location. Portfolio filled with professional photos. Artistic photography. Post-processing of images.
• instant photo. And don't forget the well-established market for instant ID photos.
• Printing and processing of the provided photographic material. Both printing of the client's own photos, and their various processing, including the possibility of posting on various resources.
• Provision of studio and equipment for rent. Another direction, which is not yet sufficiently represented on the market, is the provision of professional equipment and studios for use.
• Conducting training seminars, master classes. Photography, image processing, artistic photography, etc.
• Additional services. Here you can offer services in preparation for a photo shoot: make-up artist, hairdresser.

In the amateur version, the quality of the obtained images is in most cases worse, and significant time spent on refining the images does not always lead to the desired results.

Market analysis

At the first stage, a market analysis must be included in the business plan for creating a photography studio.

We need to get an answer: how much the service is in demand, who will use it, the saturation of offers. Market analysis is carried out in several sections:

• potential clients;
• competition;
• location.

Clients, depending on the planned implementation of the photo studio, can be:

• companies ordering photo services to promote their products, or for technical support of events;
• models for portfolio filling;
• individuals to obtain quality photographs or other services.

Competition in the photography market is not uniform. First of all, by territory. The greatest competition is traditionally in Moscow, St. Petersburg and in major regional centers. In small towns, competition is much lower, but the demand for services is low, and some professional photography services may not be in demand at all.

The heterogeneity of the market also lies in the fact that the elite segments of the photo services market are quite densely occupied by a relatively small number of large players. The rest of the market is less saturated, especially with the growing demand for these services of enterprises, lovers of high-quality photos, etc.

Some consultants are inclined to believe that the placement of a photo studio near the center plays a significant role. But the Internet and advertising have largely leveled this significance. If a photo studio produces a quality product, then potential customers can ride a few extra kilometers for its services. And for outdoor photography, the location of the studio does not matter at all.

However, a studio located in a busy area is bound to be more in demand than a studio located on the outskirts of the city. This is especially true for the initial stage of work.

What you need to open a photo studio, costs

To draw up a business plan for a photo studio, it is necessary to calculate investments. Of course, at this stage, an approximate calculation of costs is made.

First you need to choose a place. For a full-fledged photo studio, you need a room of more than 60 square meters. meters, ceiling height not lower than 3 meters (this is required to accommodate spotlights). The range of prices here is quite large. You can buy a room or rent. The price largely depends on the location. Additionally, targeted re-equipment will be required if the premises were not previously specialized.

A minimum set of apparatus and equipment is required:

At the initial stage, you can not spend money on employees, provided that you yourself shoot. But if you are not a photographer, it is advisable to hire a professional. The profit will directly depend on the professional qualities of the photographer. Other staff is less important: administrator, technicians.

In some cases, it is advisable to conduct a full-fledged advertising campaign: street advertising, advertising in networks, on television, etc.

On average we get

From an organizational point of view, opening a photo studio is not difficult. It is enough to register as an individual entrepreneur. Licensing of activity is not required. If you plan to work with large clients, then IP is not always convenient, in such cases it is better to register an LLC, licensing is also not required.

Profit and payback

At the beginning of the work of the photo studio, you should not expect a large influx of customers. Even with a well-thought-out marketing policy, a tangible response from an advertising company can be from a month to two. Without an advertising company, the first time the flow of customers will be small. Therefore, if there are hired personnel, it makes sense to first draw up part-time or piecework contracts.

The average prices for photo studio services in Moscow are as follows:

• 1 hour of photography - 1,000 - 5,000 rubles.
• wedding photo session, events - 30,000 - 50,000 rubles.

On average, we calculate approximately 2,000 rubles per hour.

Work in the first months is expected to be 2-3 hours a day, then the flow will increase. Those. about 5,000 rubles. in a day. Per month - 100,000 rubles.

As it is easy to see in the first months of work, the photo studio will bring losses. Approximately about 50,000 rubles. per month. You need to calculate your financial capabilities for a given period. With an increase in clients, within 2-3 months, the photo studio should reach the level of self-sufficiency.

Upon reaching an 8-hour workday, the monthly income will be from 200 to 400 tr.

Accordingly, profit - 50 - 100 tr. per month.

With this cash flow, the payback will be from 1 year to 2 years, which is a good payback period for a business.

This article does not describe in detail how to open your own photo studio, this requires a more thorough study of the project for a specific purpose. The article provides only an indicative business plan.

With the development of digital technologies, the business associated with photography and photo studio is gaining its popularity every day. And, despite fierce competition, this niche is still not fully mastered. Today, with high-tech gadgets, almost everyone can take good pictures. Why do we need photo booths then?

For professional pictures, filling the catalog and creating brochures - you can't do without the services of a photo studio. In this article, we will present a business plan for a photography studio and tell you in detail how to start this project from scratch.

Why write a business plan?

The implementation of any business idea should always be preceded by a planning stage. Writing a business plan will help analyze the situation on the market, evaluate the project from the standpoint of strengths and weaknesses, calculate the profitability, costs and payback of the business.

In addition, if the start-up capital is completely absent and there is a need to attract investors, this document is indispensable.

But here you need to understand that attracting investors is not always profitable. If you can start a business without third-party investments, then it is better to implement the idea yourself. How realistic this is and how much effort, cost and time will have to be applied for this, just show the finished business plan.

A well-written business plan will become a step-by-step guide in the future that will allow you to achieve your goal without deviating from the main idea.

The document reflects all aspects of the activity and helps to plan the sequence of actions necessary for the successful implementation of the company's goals.

He helps:

• analyze the competitive environment;
• write the required amount of raw materials and equipment to implement the idea;
• define the target audience;
• calculate the payback period of the business;
• analyze the strengths and weaknesses of the project.

If you plan to seek help from private investors to start a business, then you will need to draw up two documents: for internal and external use.

A plan for internal use is written to calculate the real payback and assess risks.

Here, in no case should you distort the data, ignoring weaknesses. You must clearly understand all external and internal threats to your business, calculate the real payback period and the expenses that will simply be incurred to implement the business.

For investors, it is advisable to write a slightly different document that will demonstrate the business idea in a favorable way. Of course, this does not mean deliberate distortion of data and false figures. But hidden threats, many weaknesses can be reduced in this document.

Please note that when offering a document to investors for study, they will first of all pay attention to the following points:

• market analysis;
• the amount of costs;
• assortment of goods (services);
• payback period;
• pricing policy;
• distribution channel system;
• advertising strategy.

After analyzing the market for these services in your region, and having familiarized yourself with the offers of competitors, it is important to highlight the popular and related services that you can offer to customers.

The main services can be:

• family photo sessions;
• portfolio of models;
• advertising booklets;
• subject shooting for advertising purposes;
• photos for documents and vignettes;
• outdoor shooting for celebrations, weddings, anniversaries;
• shooting Love Story;
• photography of pets

An additional service that will help not only to generate income, but also to attract customers through partners can be:

• professional makeup;
• artistic painting of the body with henna;
• photobook printing, etc.

Photo studio business plan diagram

In order to make it easier to write a business plan for a photo studio, try to rely on the standard points:

1. Summary.
2. General provisions.
3. Market analysis.
4. Product description.
5. Marketing and strategic plan.
6. Costs.
7. Production plan.
8. Organizational plan.

Pros and cons of photo studio business ideas

Before starting to write a business plan and implement the idea itself, let's analyze the advantages and disadvantages of this project, identifying the strengths and weaknesses.

Advantages:

1. High demand. Despite the fact that everyone today has gadgets and the ability to take pictures, the demand for professional pictures is growing every day. If you live in a big city, this service will be used by a large number of people, which will allow you to quickly reach a good profitability.
2. Regular customers. Despite the high competition, good service and professionalism of the photographer is a key success factor. This is what will create a base of regular customers who will not apply for this service to another studio.

But, despite all the visible advantages of this business idea, it would be unfair not to mention the disadvantages of opening a photo studio.

Flaws:

Given the high competition, the main focus when writing a business plan should be on market analysis, the search for the target audience. All this will allow you to occupy your niche in the market and really offer the client a worthy product.

Summary or relevance of the project

In the field of photography, the main goal and task is to provide people with high-quality professional images. Today, with the development of digital technology and the popularization of photographic images, quality requirements have greatly increased. Therefore, in this area, the priority task is to provide services of the highest quality.

Many projects and events require high-quality images created in the salon. Advertising campaigns, catalog content, wedding photography and themed sessions all require a good professional salon.

Photo salons allow you to organize a whole range of related services on your base, which allows you to demonstrate to customers a high level of service and additionally profit from it.

Clients who order a photo session in the salon can additionally offer the services of a make-up artist, stylist, hairdresser. This will expand the customer base, attract additional business partners and get a double benefit.

Photo services market analysis

After analyzing this industry, it can be noted that the field of photo services is just emerging in our country. With the increase in the volume of sales of digital electronic gadgets, the spread of social networks, etc. The demand for high-quality professional photos is increasing day by day.

Part of the niche is occupied by large entrepreneurs, but the market capacity allows you to start a business in this area without fear of fierce competition.

The increase in the demand of ordinary citizens for the service of a professional studio photo causes the creation of such agencies. It was the massive popularization of social networks that prompted people to create professional portfolios.

The services of a professional photographer are in great demand at various festive events: weddings, banquets, anniversaries. At the same time, family photo shoots on the occasion of various holidays are becoming a fashionable trend: the birth or expectation of a child, anniversaries of relationships or marriage, New Year's or thematic photo shoots.

The strongest competitors in this business are private photographers who offer lower prices. But these are different niches, which, with a well-planned service offered to the client, do not intersect.

When analyzing the photo services market in a particular city, calculate how many studios are already operating in the city. Determine their location, analyze what caused this choice.

At the stage of finding a premises, this information will be very useful and will allow you to take a strong competitive position.

Video. How to open your own photo studio?

Step-by-step instructions on how to open a photo studio

Before the implementation of the business itself, the purchase of equipment and the search for premises, great attention should be paid to the paperwork.

1. Paperwork

For a person taking his first steps in the business of providing photo services, this stage will cause certain difficulties.

You must first register an IP. This procedure is carried out in the tax service, where the following documents are presented:

• passport of a citizen of the Russian Federation;
• receipt of payment of the state fee (800 rubles).
• Application form P21001.

After submitting all the documents, the employee of the Federal Tax Service reviews the documents within 5 working days, after which he issues the Certificate of registration of the IP.

According to this scheme, the entrepreneur pays 6% of all profits and contributions to the Pension Fund, FFOMS.

• passport of a citizen of the Russian Federation;
• IP registration certificate;
• a document confirming tax registration;
• a lease agreement for premises;
• medical books of employees (in the event that you hire staff);
• permission from the fire service and the sanitary and epidemiological station.

For the salon, location does not play a key role. If you plan to make the main focus of your activity on the fulfillment of corporate orders, then you can save on this part of the costs and rent a room in a residential area, in an industrial zone.

If you intend to open a premium-level salon, where a high level of service will be implemented and the price of the highest segment is set, then you need to find a room in the central part of the city.

First of all, research the area and see if there are similar agencies nearby. It will be a big mistake to open a studio 300-500 meters from a competitor.

Pay attention not only to the total area of ​​the premises, but also to the area around: the number of parking spaces, transport interchange, etc. It should be convenient for clients to get to the studio.

The main requirement for a room for a photo studio is the height of the ceilings. For the implementation of professional activities, a height of at least 3 meters is required.

For a small salon, an area of ​​\u200b\u200b50-60 square meters is enough. More area will be allocated for the photography area. The rest of the area must be left for the wardrobe, the make-up artist's place of work, the administrator's area, etc.

Consider also the light source in the room. It is necessary that part of the photo studio has direct daylight. Other windows, if necessary, can be closed with curtains.

The design of the photo studio depends on the individual preferences of the businessman. As a rule, the walls are painted in one color so that later this zone can be used as an additional photo location.

The price of renting a room, in many respects, will be determined by the peculiarity of the region and the distance from the center. Therefore, it is difficult to talk about the average price per square meter.

1. Purchase of equipment

Let's determine what equipment will need to be purchased for a professional photo studio. Even a minimal set of equipment will require serious investments:

• SLR camera;
• set of interchangeable lenses;
• flash;
• lighting fixtures (at least 4 units);
• stands and honeycomb attachments, softboxes, shutters, exposure meters, etc.;
• set of special backgrounds.

From additional equipment you need to purchase:

• large mirror for visitors;
• furniture for clients and administrator;
• decoration set.

1. Personnel search

The entire staff of a photo studio, in principle, can consist of one photographer. But if you are really going to offer customers a quality service, then you will need to hire an administrator.

Before hiring a photographer, be sure to check out his portfolio, take an interest in work experience.

If you are planning a large-scale service that will include a wide range of services, then you will have to look for the following specialists:

• make-up artist
• additional photographer;
• assistant
• image processing designer
• accountant.

A good professional photographer is the key to business success.

The main target audience of this business are women and girls aged 15 to 50 years.

This service will also be actively used by couples, young mothers, girls who are expecting a baby, and beginner models.

The sale of these types of services is active and to promote the business it is necessary to organize an advertising campaign.

Advertising determines the success of any business and future profits. You can, of course, open a studio point and wait for the “satisfied client” effect to work, which will begin to transfer information about the quality of service to other clients along the chain. Or you can take matters into your own hands and organize an advertising campaign in order to attract as many customers as possible.

Study the actions of competitors and analyze how they advertise their services. It is difficult to give advice on an advertising campaign here, since everything depends on regional characteristics. Consider the specifics of the city, the number of studios that are already working in it.

• distribution of leaflets in places of mass influx of people;
• advertising in public transport;
• newspaper ads;
• billboards;
• promotion in social networks;
• partnership programs.

From time to time, you can hold various promotions, offering a discount on services on certain days or launching a discount system.

It is advisable to create a good website that will attract new customers and allow you to upload your work. Such a plan should really help your business move forward.
Particular emphasis should be placed on affiliate programs, since this service sector involves close cooperation with such specialists as a makeup artist, stylist, hairdresser, taxi drivers, etc.

You can think over the concept of an affiliate program and involve several participants in its implementation. For example, you can negotiate with beauty salons that order hair and make-up for weddings about discounts on photo shoots.

Over time, you will develop a base of your masters with whom you will cooperate on a mutually beneficial relationship.

Please note that the pricing policy of the salon should correspond to the level of service offered. If you have made a bet on affordable prices, you can limit yourself to renting a small room and a budget option for repairs, signs, etc. To provide premium-level services, you will have to invest a considerable amount of money, so that the service matches the price.

Production plan

The main production costs include:

• rental of premises;
• purchase of professional equipment (cameras, tripods, lights);
• scenery for photo zones;
• room renovation.

The financial plan is calculated for a period of 1-2 years, taking into account all costs, income, tax and loan payments, etc. In this part, it is imperative to reflect the amount of the proposed investment, your own cash injections, and calculate the payback period of the project.

When using investment funds, be sure to indicate the intended purpose of this money (for example, the purchase of professional equipment for the studio or repairs, the purchase of furniture).

This part of the plan reflects all the costs associated with the implementation of the business idea.

Below we give an example of an estimate for opening a photo studio. The estimate is approximate and depends on the scale of the business, the location of the point, the area of ​​​​the leased premises.

• paperwork and certificates will require about 10,000 rubles;
• monthly rent of the premises -20,000 rubles;
• utilities - 20,000 rubles;
• purchase of professional equipment - 300,000 rubles;
• payment for two employees - from 40,000 rubles;
• repair work - 100,000 rubles;
• advertising company (for the first month) - 10 thousand rubles.

TOTAL: 500 thousand rubles.

Risks and guarantees

To determine the strengths and weaknesses of the business, we will perform a small SWOT analysis.

SWOT analysis is an analysis that identifies the strengths and weaknesses of the project, external threats and ways out of them.

Strengths of the studio:

• Individual approach to each client;
• high quality of service;
• high speed of service provision;
• professional equipment;
• creative approach to creating original photo shoots.

Business weaknesses include:

• large investments;
• high cost of services;
• limited market.

The threats to the photography studio are:

• reduced demand in the domestic market;
• dumping pricing policy of competitors;
• high competition in the city.

The possibilities are:

• expanding the range of services;
• ensuring loyalty by expanding the service;
• improving IT for service delivery;
• self-development of specialists (attending seminars, etc.);
• cooperation with partners;
• the emergence of regular customers.

On average, 1 hour of work of a professional photo studio brings about 2 thousand rubles. Of course, it’s not worth counting on a full 10-hour load right away. In the first 5-6 months, the studio will work 3-4 hours a day.

Even based on these calculations, we receive 8 thousand per day and 240 thousand rubles per month in the first 5-6 months.

For the first six months, the estimated profit will be 1440.00 rubles.

We plan that in the second half of the year the studio will reach a daily turnover of 10-12 hours, then we can calculate the annual income:

2 thousand rubles * 10 hours of work = 20 thousand rubles a day.

20 tr. * 30 days * 6 months = 3600.00 per year.

So, the average annual turnover is: 1440.00 + 3600.00 = 504000 rubles.

Given the amount of investments in the amount of 500 thousand rubles, the payback period for this business will be 3 months.

Output

The business idea of ​​opening a photo studio in our time is very attractive and relevant. Despite the rather large capital investments, the payback period, as we have seen, is quite effective for this project.

This factor will be greatly influenced by the professionalism of the photographer, the service of the studio and its good location.

Video. Opening a photo studio - step by step guide

Each person periodically takes a photo for documents. Such photographs are needed when applying for a job, when entering any educational institution, when issuing an internal and foreign passport, passes, badges, medical certificates, identity cards, student cards and other things. It is quite difficult to make high-quality photos that meet all the conditions of bodies and institutions on your own, so there will always be a need for the services of photo salons.

According to experts, in the future the demand for professional photography and photo souvenirs will continue to grow. Such a business does not require too high costs and is highly profitable. In addition, you do not have to be a photographer and professionally understand this area, the business is quite easy to organize.

At first glance, the photo salon market seems to be already crowded, but with the right organization, you can find your niche and attract a stream of customers.

The amount of initial investment is 378 500 rubles.

The break-even point is reached On the second month of work.

Payback period: 9 months.

Average net profit: 74 000 rubles.

2. Description of the business, product or service

3. Description of the market

Photo salon customers can be segmented as follows:

• students;
• students;
• buyers of souvenirs and gift products for the holidays;
• business owners who need photos for leaflets and booklets;
• people who need photos for documents (Russian passport, international passport, visas, military ID, student ID, police and civil identity cards, medical certificates, san. Books, passes, badges.

4. Sales and Marketing

5. Production plan

6. Organizational structure

A detailed calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

The forecast data was calculated based on average prices for goods and services. The composition of photo souvenirs includes mugs, T-shirts, stationery, photo frames with a specific image applied. The share of costs for the purchase of original products is approximately 10% of the total revenue. The greatest amount of profit is brought by the production of photos for documents. Once a year, the purchase of software in the amount of 8,000 rubles / year must be included in the amount of costs, which is taken into account in the calculations. In addition, the costs for the purchase of paper and other materials necessary for the operation of the photo studio were calculated. Full payback of the project will come in the ninth month of work. The profitability of the business is 46%, and the expected average monthly profit of the project is 74,000 rubles.

A detailed sales plan for the 24th month, a forecast of investment efficiency and a calculation of business economic indicators are presented in the financial model.

8. Risk factors

Risks that may accompany your project at the stages of its launch and implementation:

• High level of competition. Indeed, there are many points for providing such services, but if you provide your service a little faster, better or cheaper, you will find your client;
• Equipment breakdown. You should be attentive to the purchase and verification of fixed assets, because the continued existence of the photo salon depends on their work;
• Bad job by the administrator. In order to avoid theft and work past the cash register, it is recommended to calculate consumables;
• Business seasonality. In months with low demand, it is recommended to hold promotions, diversify the range of services provided.

Photo salons, photo studios - at first glance, it may seem that this type of business has lost its popularity. All those who think so are deeply mistaken. It would seem that new things can be done when digital technologies burst into our lives. Now almost everyone knows how to take pictures and print pictures. Then why do we need salons where masters work wonders?

In the modern world, the market for photo services is developing by leaps and bounds. Photography has long won our hearts and has become an integral part of everyone's life. This type of product enjoys constant success among the population of all social strata and positions.

The leading place in the segment of this market is adequately occupied by private entrepreneurs and enterprises in need of promotional products, as well as ordinary people who prefer high-quality professional photos. Your attention is invited to a business plan: "How to open a photo studio?".

The relevance of this type of business

Home goal This type of human creative activity is to provide everyone with good pictures that meet high aesthetic requirements.

Priority a task- providing services of the highest quality.

Photo salons and photo studios are especially relevant among novice businessmen. If desired, an amateur can grow into a real pro and open a photo studio from scratch with a list of various services. For example, you can offer clients to use the services of a professional makeup artist - everyone wants to make their appearance even more attractive. The owner of the salon will be able to have a double benefit from this.

Summarizing the above, we can safely say that the most relevant area today is the service sector, which includes photography.

Analysis of the photo services market and competitors

Analyzing this sphere of entrepreneurial activity, at the moment its state can be characterized as transitional. And this is due to the fact that the market of digital technologies is only emerging and forming in Russia.

It is possible to define several indicators characterizing the prospects for the development of this type of business.

• The Russian Association of Trading Companies and Manufacturers of Household Appliances conducted a study, which revealed that approximately 40% of Russian families have cameras. There are far more film cameras than digital cameras.
• The modern market is not sufficiently saturated with new generation equipment. There is a rather high risk of purchasing low-quality products.
• Sales of digital cameras are steadily growing, indicating that the consumer market is not completely saturated.

Today we can state the following fact: with the increase in the number of sales of cameras, the need for the provision of photo workshop services is significantly reduced. Photo processing and printing technologies have become more accessible. Almost everyone has an inkjet or laser printer at home. Scientific developments allow you to get high-quality images at an affordable price at home.

Analyzing the industry market in this area, we can conclude that a surge of interest in this type of business is yet to come. These forecasts are associated with an increase in sales of professional equipment. There is no strong competition in the market at the moment. Therefore, the advice to all comers is to enter the business right now.

An analysis of competitors suggests that there are not many professional studios in Russia that are ready to compete with European standards. Therefore, when opening your own business in this area, you need to carefully weigh the pros and cons. If you decide to try your hand at creating beautiful pictures, you need to attend courses or seminars of famous masters, learn from them high-quality shooting, try to create a creative atmosphere in your team and try to find a creative approach to each client.

What do you need to open a photography studio?

In order to open a photo studio, it is not necessary to have a license, it is enough to be an individual entrepreneur. As in any other business, it is important to take a responsible approach to the choice of premises and recruitment of personnel.

Location and decor

At the very beginning of the business, it is preferable to rent space for a photo studio.

The location of the salon should meet your preferences in work. If you plan to fulfill only corporate orders, then it is quite possible to use the premises in the industrial zone.

To serve private clients, you need to choose a building closer to the city center, near the location of a large number of people. These may be educational institutions or government agencies. Do not forget about convenient parking spaces - if they are absent, it is unlikely that a wedding cortege will be able to drive up to your salon.

The main requirement for the premises under the photo studio is the height of the ceilings - it must be at least 3 meters, the area - at least 50-60 sq.m. The largest number of square meters will have to be allocated for a place for shooting. A lot of space will be occupied by equipment, so it will not be possible to save. You will also need a place for a make-up artist and an area for an administrator.

It is not possible to convert an ordinary apartment into a professional studio - the height of the ceilings will not allow this. If the ceiling is not high enough, it will be impossible to set the lighting for good shooting.

The design of the studio will depend entirely on the preferences of the photographer. The walls are usually painted white or gray - the main thing is that they be in the same tone. The windows are closed with blinds or thick curtains - this is necessary for shooting with long exposures.

The wedding business requires a lot of return, significant investments. But, nevertheless, this type of business is known for its profitability. how to open your own wedding salon and make money on it.

Costs and profits

How much does it cost to open a photography studio?

In addition to the cost of opening a studio, you will need to invest some money in equipment, props, furniture and some items to create additional comfort.

From your own funds, you will have to invest about 250 thousand rubles, you will also have to attract bank loans.

The main funds are:

• camera - about 70 thousand rubles;
• lens - 100,000 rubles;
• flash - 20,000 rubles;
• lighting equipment - 150 - 200,000 rubles;
• details - 25 - 30,000 rubles;
• computer and household appliances - about 80 thousand rubles more.

According to approximate calculations, you will have to spend about 500 - 600 thousand rubles in the first few months.

Is it profitable to open a photography studio?

At first, you will work at a loss, as you will have to lower prices to attract customers. The photo studio will be able to make a profit only when fully loaded, with an 8-hour working day of the staff and your full return.

With proper loading, a photo studio can go to work up to 12 hours a day in a year. All initial investment will pay off in about a year.

The profitability of the photo studio is about 80% - this is not a bad enough figure. With a competent and efficient organization of work in a year, you can make a profit of up to 200,000 rubles. per month.

Summary

There are so many good professional photographers on the market. In order not to make a mistake when choosing personnel, it is necessary to carefully read the resume of the applicant for the position.

A document designated as a “resume” should always be at hand for every specialist. It describes the professional "life" and abilities of the applicant. Finding an employee using this document is much easier.

Thus, a well-written business plan for opening a photo studio will allow you to calculate in advance all the pros and cons of this enterprise, help in choosing equipment and recruiting staff.

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