Investing in beauty: how traders traded the stock market for Korean cosmetics. The best Korean cosmetics. Deciding on a Brand How to open a Korean cosmetics store

Anastasia Osipova

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The sale of Korean cosmetics became relevant as a business 2 years ago, immediately after the suppliers entered the global market. The project instantly gained popularity in Russia, which is why today the competition in this area is quite high. To create your own store, you will need about 700-900 thousand rubles. You can create an online store on Instagram, spending several times less money. The payback period of a business depends on many factors, but on average it is 1-2 years.

The relevance of the business idea

Korean manufacturers entered the European market 2-3 years ago, but cosmetics gained popularity in Russia relatively recently - just a year ago. The demand for products was created by Instagram bloggers.

Today, it is online stores that have gained popularity, and there are practically no real outlets. Therefore, the business of selling Korean cosmetics, if properly organized, will bring income from 500 thousand rubles.

How to start a business selling Korean cosmetics

Like any project, a business in trade is built according to patterns, without which it will be impossible to open a Korean cosmetics store from scratch. Only the consistent execution of the algorithm will allow you to create an enterprise with a good monthly turnover. We will tell you how to start selling Korean cosmetics and reach a positive balance.

Search for a cosmetics supplier from South Korea

The business with Korean products is so relevant that over the past 8 months, about a hundred intermediary companies have appeared that are ready to resell cosmetics to Russian small wholesalers directly from Korean factories. For small companies, this is an excellent option, since difficulties with the language barrier, customs regulation can significantly increase costs. For large businessmen, it will be more profitable to establish contact with Korean manufacturers in order to avoid an intermediary markup.

There are three options for finding a supplier:

1. Independent exit. The most difficult way, requires compliance with certain rules of business etiquette. Koreans prefer future customers to be represented by third parties.
2. Work through intermediaries. For example, the non-profit organization KOTRA was created to establish commercial relations between Korean and Russian businesses. The company selects suppliers interested in cooperation with Russia, organizes exhibitions, meetings and negotiations, accompanies clients at all stages.
3. Visiting business exhibitions with the participation of Korean suppliers. Many events are created specifically to build ties between the two countries. Delegations of Korean manufacturers to Russia are often organized to strengthen business relations.

How to choose products for the store

Korean manufacturers specialize in skincare and make-up, so each supplier offers a huge range of products. The products combine high-tech composition, reasonable cost and a wide choice (because we all have different skin types). It is difficult to name the number of existing brands and brands, so it will not be easy to choose the first batch of goods for the store.

Several factors must be taken into account during selection:

1. Preference should be given to products based on extracts, oils, extracts and essences. For example, a powder created to mattify skin irregularities, thanks to its therapeutic composition, moisturizes the epidermis and nourishes it with useful microelements.
2. Before buying, you should study all the nuances of the goods, whether advanced technologies are used and whether animal tests are carried out.
3. In Korean cosmetics, buyers are attracted by a unique composition, the active component of which can be snake venom, snail mucus, volcano ash, green tea, aloe concentrate, shark oil.
4. The products have rightfully earned the highest safety rating due to their first-class quality.

The choice is made on the basis of existing demand. It is necessary to carefully study the consumer market, famous beauty bloggers who actively promote Korean cosmetics in their profiles will be of great help in this. You can conduct a competitive analysis of online stores and identify which positions are in high demand in terms of the number of likes, comments and orders.

It is necessary to choose products based on the needs of buyers, their skin type and purpose of use. Displaying creams, masks and other products only for oily or dry skin is unprofitable.

When to buy goods

Korean cosmetics are products with a long shelf life, but with proper storage. It is better to start the purchase when the activity is already formalized. The delivery time of the goods depends on the chosen carrier, on average - 7-21 days.

After ordering the first batch, you can select premises for the future store, purchase equipment and hire staff.

Drawing up a business plan

Before moving on to the main stages of opening your own store, you need to write it down on paper: draw up a business plan, taking into account all the nuances. Without it, it is impossible to create a profitable project.

Competitor analysis

Today the competition is high. But year after year, competition ensures the best offer of the product, and this is not only about the product, but also about the store itself.

When defining the concept of your own store, you can learn from the experience of a competitor, study the website, Instagram page or visit his store. Any business should have its own idea or chip. Therefore, market analysis is an important step on the way to profit.

It is not worth copying sites, pages or blogs completely, but it is allowed to study their functionality and take advantage of some tricks of competitors.

The study of pricing policy

Prices are set based on the target audience of the store. Like any cosmetics, Korean products are divided into budget, medium and premium segments. Initially, you can specialize in cheap, affordable products, gradually introducing more expensive products.

The more expensive the product being sold, the higher the requirements for store design and customer service.

Studying the target audience

The target audience depends on the location. If in Moscow women are not surprised with a cream for several thousand rubles, then for the provinces it will become a luxury item.

90% of the store's target audience consists of women aged 18 to 45. Most do not expect unprecedented results from Korean products, but want to try something new and unique. The remaining customers are ready to purchase a product with snail mucin for hundreds of dollars, which guarantees a real anti-aging effect.

Budgeting and cost accounting

Initially, it should be understood that the income received is not yet an indicator of the profitability of the enterprise, since investments are paid off in the first 2-3 years.

Budgeting is the most important step. It can be done in an Excel file or a Google Doc. It is necessary to write down all the expenses by points, even taking into account the costs of buying packages for buyers.

You need to pay for the following items:

• rental of premises;
• purchase of equipment (stands, racks, online cash desk);
• consultant salary;
• site creation award;
• expenses for the purchase of goods;
• advertising costs.

It is important to leave funds for force majeure (computer breakdown, illiquid goods).

Approximate calculation of costs at the start

Approximate cost plan at the start:

Cost item	Amount of costs
Purchase of equipment, racks, shelves, boxes and stands	≈ 120–150 thousand rubles
Purchase of the first batch of cosmetics (volumes depend on the size of the store)	≈ 400 thousand rubles
Business registration	≈ 3 thousand rubles
Room rental (depending on the region of stay)	≈ 15–50 thousand rubles
Advertising campaign on the opening day with gifts, discounts	≈ 40 thousand rubles
Salary of employees (based on 2 people)	≈ 40–60 thousand rubles
Repair room + design	≈ 100–200 thousand rubles
TOTAL	≈ 718–903 thousand rubles

*the given data is approximate and cannot be taken into account when drawing up a real cost estimate.

Monthly costs

When calculating the profitability of a business, it is necessary to take into account the monthly expenses:

How to open a regular store in your hometown

Business is a time-consuming process, with many nuances that are important to study before launching a project. Opening a Korean cosmetics store has some peculiarities. For example, the amount of profit received depends on the color of the walls in the room, and the number of positions in one check depends on the location of the goods. The host city also plays a special role in business. Undoubtedly, opening a Korean cosmetics store in Moscow is several times more difficult than in the outback, since the competition or requirements of the capital's target audience are several times higher.

Choice of premises and equipment

The number of buyers and profit depends on the location of the store. Therefore, the premises should be selected with great care.

It is most profitable to open a store in a shopping center, densely populated areas of the city or in the center. Since women are considered the target audience, it is worth choosing a room next to a beauty salon, solarium or cosmetology center. In this case, you can get a double benefit: earn not only on ordinary customers, but also on cosmetologists.

Ideally, the room should be at least 30 square meters. m. with a large shopping area, a convenient warehouse and a bathroom.

The next step is the purchase of equipment. The number of stands, slides and showcases depends on the size and store. The material is selected according to the design, in some cases wooden equipment will load the trading floor, and sometimes a glass showcase will reduce the cost of the general view of the room. You should not download all the free space, it is better to reduce the assortment and concentrate on selling the most popular products.

Do not forget about good lighting and mirrors that visually increase the space.

An approximate list of equipment for a room of 45 sq. m.:

• Glass rack - 3-4 pieces.
• Low showcase - 2 pieces.
• Island - 2 pieces.
• Place for cashier + laptop.
• Lighting system.
• Cash machine.
• Signaling.
• Mirrors.
• Air conditioning.
• Shelves and racks for storage.
• Toilet equipment.
• Video surveillance system (on request).

Recruitment

A small Korean cosmetics store will require a small staff. Until the organization of the business is brought to the ideal, the role of administrator, cleaner, merchandiser, storekeeper can also be performed by the owner.

You will only need to hire sales consultants. According to statistics, these are girls under 35 with a salary of 20 thousand rubles and a small percentage of sales.

You can place an ad about looking for an employee on any portal: Avito, Head Hunter, Job.ru, etc. During the interview, it is important to pay special attention to speech, appearance and the ability to present yourself. Before opening a store, it is necessary to provide employees with all the information on the products sold and monthly check their knowledge.

Store design

An incomparable advantage of renting a room will be a fresh renovation and full-wall windows, such a design will attract buyers. You can update the flooring, paint on the walls and ceiling yourself. For these purposes, it is better to choose light shades. For contrast, you can add a dark floor or bright paintings.

You can also ask the designer for help, but this is an additional cost.

Placement of goods on showcases

The store should have a clear display of goods:

• divide cosmetics by brands;
• distribute it appropriately.

The first option is not particularly suitable for a Korean product store, not all brands are recognizable. In this case, it is better to give preference to the second concept, according to which all facial products are in one place, body products in another, and lipsticks and mascaras are located separately, on a convenient island.

All cosmetics should stand evenly and be replenished in a timely manner. At the level of the eyes and hands, it is necessary to place those goods that need to be sold in the first place.

It is important to focus the buyer's attention on discounts and promotions, so a separate stand can be allocated for such offers.

Online store of Korean cosmetics

Today, online platforms are a promising direction in the field of sales. At the initial stage, you can sell Korean cosmetics through your profile on Instagram, VK or on your personal website. In Russia, sales on Facebook are not as popular as abroad, so this option should not be considered as the main one.

Next, we will tell you how to create a selling website and open an online store for Korean cosmetics from scratch.

Site creation

A website is an essential aspect of online sales. It can become an additional sales platform if there is a real store. An important condition is a convenient and understandable interface. Light, soft shades in the design, font and clear grouping of goods are the key to the profitability of an online store.

Grouping products correctly will be a little more difficult. Ideally, make a division by brand and purpose. Separately, you need to add filters to easily navigate among the variety of products. Particularly popular are sections with promotions and new products. They must be placed on the main page in order to attract visitors.

It is important to specify additional information on delivery, payment and ordering in detail so that buyers do not have additional questions.

Turnkey website development will cost 35-50 thousand rubles.

Semantic core and directory tree

The semantic core is queries by which the user can find an online store. Initially, you need to download Yandex Wordstat Assistant in order to correctly group keywords.

1. Search by brand - "brand name buy", "facial serum brand name". Such queries are moved to the brand branches.
2. Search by appointment - "buy acne ointment", "buy facial peeling". They are transferred to the directories for their intended purpose.
3. Search by type - “buy a whitening face mask”, “buy vitamin C serum”. We group them in catalogs by types of goods.
4. The base queries will be the anchor for all your semantics.

To finally form a catalog tree, it is necessary to create a full-fledged semantics and structure. The profitability of the site will depend on how well this stage is completed. Work with SEO-parameters of the site is best left to an experienced specialist.

Filling content

Each product must contain a full description indicating the composition, volume and effect. Product cards can be ordered from experienced copywriters.

It is very important to implement a search filter on the site so that the buyer can find exactly the tool that suits him.

The blog is an important part of the site. Articles can be written for specific requests, for which buyers can access the online store. Each text needs to be associated with a specific product or brand.

Korean cosmetics shop on Instagram

Instagram is the most promising yet most competitive business platform of 2020. To open an online store, you need to create a page and link it to Facebook.

Scheme for creating a business account:

1. It is important to choose a simple and concise profile name. It is better to limit yourself to one word.
2. Write a description. Be sure to fill in the “Name” item by entering “Korean cosmetics store” or “Korean cosmetics”. It is by this request that the user will be able to find the account. It is important to beautifully design the “About Me” section with loud slogans or catchy, selling phrases.
3. Be sure to insert a link to the official website (if available) to increase traffic.
4. Upload logo. You need to create your own, not very bright, but not dim either.
5. Start posting. High-quality, bright photos are valued on Instagram, so for these purposes, you can invite a professional photographer to shoot products for several months in advance. Or, for example, purchase a camera and teach employees how to take pictures.
6. Write texts. Each article should be informative and catchy. Be sure to indicate the price and discount for the product.
7. Create a "Favorites" section. Save all stories in one folder, reviews in another, and promotions in a third. So the buyer can find exactly what he wants.
8. Run targeted ads. Initially, you need to focus on reach and subscribers, and only then move on to other areas.

Building a business selling Korean cosmetics online is a little easier than in real life, as there are no costs for premises, equipment, and personnel. In most cases, an Instagram profile is initially created, then the site is launched, and after that a real store is opened.

Legal aspects of business

Any business in Russia must be registered, every citizen is obliged to bear responsibility to the state - to pay taxes on income.

Business registration

When choosing what to open, an individual entrepreneur or LLC, you need to think in advance about the scale and concept of the store. For small projects, an individual entrepreneur is enough, for large projects, an LLC is suitable. For an Instagram profile, you can choose the first option.

To register an individual entrepreneur, you will need to submit an application to the tax office and pay a state fee. Everything is more complicated with an LLC, you will need a charter, authorized capital, a director, a meeting of founders, protocols.

Required documents for registration of an individual entrepreneur or LLC

To open an IP in 2020, you need to prepare:

• application in the form P21001;
• photocopies of all pages of the passport;
• paid receipt;

Documents for registering an LLC depend on the number of founders and the method of obtaining a legal address:

• application for registration of an LLC in the form P11001;
• if there is only one founder, then his decision;
• minutes of the meeting of founders (if there are 2 or more);
• an agreement on the establishment of an LLC;
• charter;
• receipt of payment of state duty;
• a letter of guarantee for the provision of a legal address or the consent of the owner, a certificate of ownership and the consent of the tenants.

Subtleties of accounting

OKVED codes for the store:

• 33 - "Retail trade in cosmetic and perfumery goods";
• 33.1 - "Retail trade in cosmetics and perfumery products, except for soap";
• 33.2 - "Retail sale of toilet and laundry soap."

To sell via the Internet, you will also need to use 47.91.1 - "Services for retail postal (parcel) trade."

At first, you can save money on a full-time accountant; a temporary executor will help you deal with accounting.

How to Advertise and Promote a Cosmetics Store

Korean cosmetics itself will never find its buyer. In the field of product sales, advertising is in the first place, so you always need to talk about the product.

Attracting customers: gifts and various promotions

• Discounts, promotions and gifts - all buyers love it. Announce a weekly sale on a specific brand or price reduction on a specific product line. Every month you can arrange a "Patch Day" or "Elizavecca Brand Week"
• Contextual advertising. A professional will select the necessary keywords for promotion and create a selling advertisement.
• Blogger advertising. The price depends on the number of subscribers. Newcomers to this business can order advertising by barter (for the goods provided).
• Blog site. Articles should be useful and unique to readers. You can talk about each tool individually or make collections.
• Reviews. On Instagram and on the website, be sure to select a section for feedback. You can ask your customers to leave reviews for a small discount or gift.

Tips for business newbies:

• When choosing a domain or profile name, give preference to a short and as simple name as possible so that the buyer will immediately remember it.
• Create a store in VK and FB, so you can increase sales at minimal cost.
• Posts to each social network should be published daily. Don't forget stories.
• Add only high-quality photos, they will bring success to your business.
• Use hashtags to help customers find specific products in your store.
• By observing the activity in the profile, set the optimal time for publishing posts.
• Create small video reviews in stories or IGTV.

A professional manager with the skills of a targetologist will help you to promote your Instagram account.

Income and payback

The success of the store depends on the location, the level of competition, the pricing policy and the quality of Instagram photos. If we consider an average store with a daily profit of up to 8 thousand rubles, then every month it will bring about 240 thousand rubles. From here, you will need to subtract monthly expenses, which amount to 165 thousand rubles (utility payments, rent, salaries to employees, updating the assortment, etc.). As a result, the real net profit will be equal to 75 thousand rubles.

In this case, if we take into account that 903 thousand rubles will be required at the start of the project, the payback period will be 13 months.

Possible difficulties

Difficulties of a novice owner of a Korean cosmetics store:

1. Competitors. The cosmetics market can hardly be called new, given that there are such large players as L'Etoile and Rive Gauche, the Golden Apple. In this case, it is important to understand that, unlike your business, these are not highly specialized points based only on Korean cosmetics.
2. High rental cost. From year to year, the liquidity of real estate can increase due to the demand for it.
3. Raising prices from suppliers. Growth can be driven by the economic situation or increased demand.
4. Difficulties in attracting buyers. High-quality advertising needs serious cash injections, which a beginner does not have at the start.
5. Wrong item. Many Korean novelties have not found their buyers.

Starting your own business is a complex and risky process that requires large investments. Before the start, it is important to weigh the pros and cons, so as not to face serious problems in the future.

Franchise shop cosmetics and perfumery

Today, three brands offer the most favorable franchising conditions:

• TONYMOLY ;
• DANACO ;
• HOLIKA HOLIKA .

The first TONYMOLY store was opened in 2013, and not a single point has been closed to this day.

Basic conditions:

• Shop area - from 25 m2.
• Location in the shopping center on the first floor.
• No down payment.
• Financial injections - from 1.5 million rubles.
• There are no royalties.
• The payback period is 1–1.5 years.

DANACO is a brand store that brings together several top Korean brands.

• Sales area - from 20 sq. m in a shopping center with a high flow of visitors.
• The minimum order amount from the Moscow warehouse is 30,000 rubles, from Korea - $ 1,000 for one brand.
• Only 100% advance payment.
• The amount of investment is from 1.5 million rubles.
• Payback 1.5–2 years.

HOLIKA HOLIKA is the Korean market leader with a network of stores around the world.

Basic conditions:

• Starting investments: from 1,300,000 - 1,800,000 rubles
• Payback period - up to 12 months.
• Monthly turnover - 400,000 rubles.
• There are no royalties, lump sum, other current payments.

findings

Establishing a Korean cosmetics store is a profitable business in Russia. Today, there are three ways to implement a project: a real trading platform, a commercial account on Instagram or VK, and launching a website. Each proposed option requires its own costs and guarantees a certain amount of profit. You can purchase a franchise of a Korean brand and avoid many difficulties at the start. The required investment in the project depends on the selected proposal and averages 1.5 million rubles. Payback period up to 2 years.

Korean cosmetics are actively gaining popularity not only in Asian countries, but throughout the world. Korean products stand out from the general mass of European products with their unusual, eye-pleasing packaging. But, in addition to a beautiful appearance, Korean cosmetics are known for their quality and effectiveness. And this, for the most part, is the merit of the Koreans themselves, who are very picky about her choice, carefully studying the compositions and reviews on the Internet. Due to strong competition and the rigor of buyers, manufacturers constantly have to improve the quality of their products by developing new components and new formats.

Asian consumers are more focused on skincare, spending about four times more on skincare than on color cosmetics.

Koreans believe that the main beauty lies in clean, fresh and healthy skin. At the same time, the main focus is on achieving three effects - clarification skin, anti-aging action and UV protection .

1. There are two major cosmetic competitors in South Korea:

The largest South Korean manufacturer of high quality cosmetics. Their slogan is "Calm and Integrity". Today, the company controls more than half of the country's cosmetics market, making sales of top-class cosmetic products for more than 3 billion dollars a year. The company has 140 patents proving the positive effect on the skin of complexes from 🌱 green tea, 🎍 bamboo and🌺 ginseng. It is these ingredients that were the basis of the cosmetic formulas of their brands.

Both of these concerns have many brands, each of which differs from each other in style, focus and price.

2. Korean brands. Division by topic.

2.1 Herbal/natural/natural cosmetics

Pseudo-ecological cosmetics that use images of nature and plants. Often these brands emphasize plant extracts in the composition and the absence of aggressive synthetic ingredients - such as benzophenone, alcohol, mineral oil, parabens, synthetic colors, synthetic fragrances, animal products. There is a trend towards environmental friendliness in the packaging - the use of unbleached, recycled cardboard, soy ink, beige-brown natural colors.

Usually these are mass market level cosmetics, with a fairly low and medium price range.

Representatives: Innisfree, Nature Republic, The Face Shop, It's Skin, Skin Watchers, Organia, Secret Key

2.2. Dermatological cosmetics/cosmeceuticals.

Pseudo-medical cosmetics using medical themes. Brand stories often emphasize that cosmetics were developed with the participation of dermatologists and cosmetologists. However, dermatological cosmetics is another marketing ploy. But this does not mean that it is not of high quality, it only means that it is not a drug and you should not expect more effectiveness from it than from any other.

The names often use the word "doctor", and the design of the packages has pronounced medical motifs - syringes, droppers, laboratory flasks and beakers, dark glass pharmacy jars and, in general, a strict design reminiscent of medicines.

The price level is often low and medium, less often high.

Representatives: MBSkin, Dr.Jart+, Dr.G, BRTC, Atopalm, Dr.Post, Dr.pharm, Ciracle, Rojukiss

2.3. Cosmetics based on traditional oriental medicinal herbs and ancient recipes (Hanbang).

This cosmetic uses traditional Korean and Chinese medicine medicinal ingredients and formulations taken from ancient medicinal treatises. These are ingredients such as ginseng root, peony root, licorice root, gold, pearls, traditional Asian mushrooms, birch sap, angelica root.

These cosmetics are distinguished by a characteristic oriental design - luxurious, richly decorated packages in yellow-gold, red-burgundy and silver tones, with a lot of gold, specially shaped bottles, the use of Chinese characters in the design and with an imprint of the Chinese red seal. All this is intended to evoke associations with the antiquity and preciousness of the components and recipes used.

Most of these cosmetics belong to the high and very high price category.

This segment also includes fermented cosmetics, which have recently been gaining more and more popularity - these are products based on traditional Asian herbs that have undergone a fermentation process.

Representatives: The History of Whoo, Sulwhasoo, Sooryehan, Danahan, Saimdang, Сoreana (Brands such as Su:m37, Hyosiah, IllI, which use the hanbang concept, but rely on modern forms in design, stand somewhat apart here).

Cosmetics, relying on the latest developments, innovations and biotechnologies in the field of cosmetology and biochemistry. Brands use advanced ingredients and formulas such as retinol, peptides, various cellular technologies, capsule forms of active ingredients.

The packaging of these products is distinguished by modernity, manufacturability and concise design - white color, silvery shiny surfaces, translucency.

The products of these brands are in the high price segment.

Representatives : Iope, O HUI, Hera, IPKN, Isa Knox

2.5. General purpose brands similar to European and major global cosmetics brands.

They have a universally neutral and at the same time elegant packaging, which differs little in style from major European brands. At the same time, within the brand, there may be separate product lines that meet one of the above trends - for example, plant-natural or traditional-oriental, in order to cover the largest possible segment of customers. The price level is very different - from the average to the luxury segment.

Representatives: Missha, Enprani, ElishaCoy, Skin79, The Saem, Hanskin, VOV, Amorepacific

3. Korean brands. Separation by price category.

3.1. MassMarket

These are cosmetic brands at a reasonable price, with competent compositions and beautifully packaged. The Korean cosmetic mass market is represented by a variety of lines that satisfy the most diverse needs of customers. Thanks to the famous products of the Korean mass market, the Russian-speaking public gets acquainted with the cosmetic market of South Korea. ()

• is a skincare brand that actively promotes products based on .
• - a lot of series of care and makeup in a package that is sure to cheer you up.
• missha— Inexpensive luxury cosmetics for skin care.
• A'Pieu- A sister brand of Missha, ideal for young skin.
• The Saem- inexpensive natural cosmetics ,
• It's Skin— cosmetics for creating and maintaining perfect skin. The first among Koreans to use snail mucin in the recipe, the cream they created is still considered by buyers.
• Holika Hoilka- Witch potions, magical themes, black cats and beauty spells. A teenage brand for fans of fantasy fairy tales.
• skin food- all product lines of this brand are based on edible ingredients, and evoke associations with delicious food - fresh fruits, milk, caviar, herbs, eggs, chocolate, delicious salmon and even brandy and beer.
• Nature Republic– The brand policy is the use of exclusively natural sources and natural raw materials, coupled with the latest modern technologies.
• Skin 79– famous for its BB creams and luxurious overnight masks
• Banila co.- a company that produces make-up products.
• CosRX- the brand is focused on eliminating skin problems, as well as on their prevention.
• A.H.C.- care products from this brand give a pronounced aesthetic effect.
• Dr.Jart+— dermatological cosmetics;
• Secret key, etc.

• Innisfree- a natural brand using raw materials and minerals from the eco-oasis of Jeju Island;
• Etude House- all products are created in the style of a princess. A brand for teenagers and young women who feel like girls at heart;
• happy bath- the products contain complexes of natural ingredients and plants for body skin care;
• mamonde– comprehensive care for the beauty and health of the skin, youth care cosmetics;
• Aritaum is the pharmacy brand of the corporation.

3.2. Medium premium

The composition of cosmetics of the middle price category includes more expensive natural ingredients, and the concentration of active substances is higher than in the budget, so the effectiveness of such cosmetics is also higher.

• Hannule- middle-class cosmetics in the tradition of oriental medicine, cheaper than Sulwhasoo, but some products can cost more than $100;
• HYOSIAH-cosmetics based on enzymes;
• MIREPA and ODYSSEY— men's skin care brands;
• LANEIGE— the most famous corporate brand in Southeast Asia;
• Annick Goutal, Lolita Lempika, eSpoir— Western perfume brands bought by the corporation;
• Verite and Primera- natural rulers;
• mise en scene- western style hair care;
• Ryeol– hair care in the traditions of oriental medicine (herbal care);
• IOPE— a western-styled brand that combines plant stem cells, plant extracts, retinols, etc.;
• Lirikos- premium care using marine ingredients.

• Belif— natural skin care at a reasonable price;
• beyond— natural line LG;
• MULE- a line created in collaboration with the famous makeup artist Jung Saem Mool;
• Isa Knox- Western-style skin care, cheaper than OHUI;
• Sooryehan- cheaper than History Of Whoo, comparable to Haneul (AmorePacific);
• Mirepa and Vonin- series for men's skin care.

3.3. Premium

These brands can compete with any of the Western top brands in every way. Most often, these are brands that pay special attention to the care of aging skin, follow the traditions of oriental medicine or use cutting-edge ingredients and formulas. If the budget allows you, then these are the funds that are really worth spending on ().

• - a brand where west meets east, includes both western and eastern philosophy;
• Sulwhasoo- a line oriented to the East - Asian - market, is a care cosmetics created according to the treatises of traditional oriental medicine. It is South Korea's best-selling cosmetics brand;
• HERA- premium brand in western style;
• VB Program is a dietary supplement brand.

• The History Of Whoo— skin care in the traditions of oriental (oriental) medicine, a competitor of Sulwhasoo;
• Su:m37— Enzyme-based cosmetics, a huge success for LG;
• OHUI Western-style skincare, focusing on high-tech ingredients such as stem cells, etc.

4. Where to buy Korean cosmetics.

In fact, there is no problem with buying Korean cosmetics. The network has a lot of online stores for its sale.

Most large online stores in Russia are official representatives of a particular brand. They write about this on their websites and even post certificates confirming this. In this case, you can not worry about the quality of the products they sell. To find Russian online stores on the network, just type in a search engine a query - “Buy Korean cosmetics”.

If you want to save money, then you can buy Korean cosmetics on foreign sites. Their prices for products are significantly lower, but delivery, taking into account the dollar exchange rate, is expensive. Therefore, if you need one or two products, then of course it is more profitable to buy in Russia, and if you, together with your girlfriends, have chosen a few kilograms of Korean cosmetics (practice shows that this is not so difficult), feel free to order directly from Korea.

The most popular stores that inspire confidence are, for example, Gmarket, KoreaDepart and TesterKorea.

Also, you can buy cosmetics from us, in more detail.

Who are we and why are we interested?

LLC "Ines Trade" is engaged in direct wholesale deliveries of Korean cosmetics. The company is the official distributor of such popular brands as The Skin House, Petitfee, FarmStay, Eunyul, L.Sanic. And an exclusive agreement with manufacturers allows us to keep not only the lowest purchase prices and a single retail price, but also to supply the freshest and highest quality products.

We work with all types of trading platforms:

• Internet shops;
• retail stores;
• Trading networks and platforms.

By signing a contract with us, you will receive:

1. Ability to sell all categories of cosmetics;
2. Face, body and hair care, decorative cosmetics, manicure products, etc.;
3. Goods of all price categories with the maximum trade margin;
4. Constant assistance from your personal manager, who will give qualified advice on all commodity items, as well as useful tips on doing business;
5. Prompt and timely delivery of goods from a warehouse in Moscow;
6. Marketing support and promotions;
7. Additional system of discounts;
8. Certificates - all products are fully certified and have passed customs processing;
9. Information support (photos, descriptions, banners, etc.), stickers in Russian;
10. Education - face-to-face and online
11. A reliable partner who can help your business grow!

If you have absolutely no experience in this field, don't worry, we are happy to share everything we know: practical tips on how to communicate with customers, train staff and sell a good product correctly.

How to start working with us?

Just leave an application for registration online or contact us using any of the contacts listed on the site.

A business based on the trade of cosmetics from South Korea brings a good, stable income. Quality at the European level and affordable price make this type of goods especially in demand. The most popular cosmetic brands in Korea are:

1. missha.
2. The Face Shop.
3. skin food.
4. beyond.
5. Innisfree.
6. Tony Moly.
7. Hanskin.
8. Etude House.

For the purchase of Korean cosmetics in large and small wholesale, you can contact trusted South Korean companies RICH TRADING CO. or THE BEST CHOICE

Ways to profitably purchase cosmetics in Korea

1. The purchase of cosmetics of popular brands can be made in branded stores that are in every major Korean city. There are especially many of them in Seoul (Gangnam metro station, Myeongdong district, large shopping centers). It is better to buy cosmetics during the 3-day discount period, which are arranged quite often. So you can save 20-50% on the cost. Marketing techniques are often used: “Buy one product, then you will get the second one for free!”. If a private person does not need two identical hair creams or foams at all, then a small business representative is of great help.
2. The second way is bulk purchases from the company. This will take a lot of effort, but it's worth it. Koreans on wholesale well reduce the price. In addition, they draw up all the documents for the export of goods abroad. However, becoming a dealer or distributor of a brand is not easy. To do this, you will need the services of a professional translator who will help draw up an appeal with information about the applicant company for cooperation and will help negotiate if the Korean side is interested in it.
3. There is also a third method. You need to contact an intermediary. Often ads for sale appear on the Internet. There is a risk of fraud here. We recommend using only trusted resources. On our site you can find not only intermediaries, translators, logisticians, but also the companies themselves in order to establish trade on an ongoing basis.
   Delivery from South Korea to Russia

The most popular and cost-effective, in relation to cosmetic products, are container transportation. Containers are most often transported using multimodal schemes, which involve a combination of sea and land transport. The container is transported by sea to a Russian port or to a port of neighboring countries, after which it is delivered by car or train to the carrier's warehouse in Russia or to the specified addressee. If the volume of goods is small, use the delivery of groupage cargo. Sending scheme:

Assembling cargo from different suppliers at the consolidation warehouse of a transport company.

Consolidation of several cargoes in one container.

Transportation of cargo to Russia.

Delivery to the carrier's warehouse or to the specified address.

Those who are just starting a cosmetics business with partners from Korea need to remember the peculiarities of Korean cosmetics. In many products, Korean manufacturers add bleaching agents. This is due to the fact that in the view of Koreans, beauties and handsome men are distinguished by snow-white skin. Not all Russians share this idea of ​​beauty, so the purchase of goods should be made taking into account the diversity of the assortment, but not all products should be with bleach.