What do you need to make blinds? Venetian blind business. Stages of working with a client

Attachments: from 600,000 rubles

Payback: from 4 months

Having decided to build a business, it is important to find a niche for activity. After all, the service or product that will be distributed must be, first of all, in demand. To date, a good profit can bring a business for the production of roller blinds. Let's explore it in detail in this article.

business concept

Roller blinds are in demand, so this business will pay for itself quickly.

You can sell the product:

• among the owners of apartments and houses;
• to office premises;
• to government institutions.

Roller blinds are popular because of their convenience and practicality in operation, as well as the ability to be combined with any interior. Before you start production, you need to study the state of the market in the city or region in which business activities are planned. After all, if there are competitors in this field, then you need to think about your competitiveness.

What is required for implementation?

To implement this type of activity quickly and in a short time, it is necessary to prepare the premises, equip it, buy equipment and material. The room will require furniture, stationery and household appliances. For production, you need to purchase a machine for gluing adhesive tape, a table for cutting lamellas, a mechanism for processing the edge of the fabric.

To create a wide range of products, you will need various types of fabric, adhesive tape and accessories (bottom beam cap, ceiling surface fixings, self-locking mechanism, plastic chain, aluminum shafts, connecting beams, bottom beams). It is better to buy all this from one manufacturer.

Step by step start instructions

The production of roller blinds can be started by realizing the following conditions:

1. It is necessary to legally register a business. The project can be formalized as a limited liability company or as a legal entity in the tax office.
2. Many entrepreneurs start production at home or in a utility room. But for convenience and practicality, it is still better to take a room with an area of ​​​​30-50 square meters. m for rent and provide it with the necessary equipment. From the latter, you will need a special table with all the accessories, a machine for gluing adhesive tape, and a machine for processing edges.
3. You also need to purchase consumables, preferably in a wide range: fabrics, adhesive tape, fasteners.
4. For production to become profitable quickly, a well-coordinated team of workers is needed. It is necessary to assemble a team of an installer, a measurer, a shop worker, a customer service manager and an accountant. The last two positions are recommended to be carried out independently at the first stage.
5. For the successful sale of products, good advertising is needed, which will require certain costs.

Financial calculations

Start-up capital

Starting a business for the manufacture of roller blinds from scratch is costly.

• 300,000 - equipment and consumables;
• 150,000 - creation and registration of a product brand, advertising;
• 10,000 - unforeseen expenses;
• 4,000 - registration of an individual entrepreneur (to open an LLC, you will need an amount of 20,000 rubles).

As a result, starting a business will require approximately 550 - 600 thousand rubles. It all depends on what scale you plan to fit.

Monthly expenses

To promote your project, you will have to spend monthly:

• 15,000 rubles - rent of premises;
• 5,000 - advertising;
• 75,000 - salary of 3 employees;
• 3,000 - payment for utilities;
• 30,000 - taxes;
• 10,000 - unforeseen expenses.

As a result, the monthly costs will be approximately 120-130 thousand rubles.

How much can you earn?

Large manufacturers of blinds have a monthly profit of 4-5 million rubles. Mid-range firms achieve profits of 1.5-2 million monthly. A small workshop in the first months after opening reaches a profit of 100 thousand rubles. This condition is achieved with a 100% markup on the cost of consumables and other monthly costs.

Payback periods

It must be borne in mind that the first months of profit will not be. First you need to work in your name, promote the brand. With an income of 100-120 thousand, it is possible to recoup all investments and work for net profit in 4-5 months after the opening of the enterprise.

Business risks and cons

It is necessary to take into account the difficulties that will be encountered during the conduct of the production business. Roller blinds are a seasonal product that is in great demand in the spring and summer, when it's time for repairs. The presence of competitors in the face of underground workshops will significantly complicate the work. They do not pay rent, taxes, as a result of which they underestimate the price of goods.

Conclusion

A roller blind business, like any other commercial venture, requires significant investment, hard work, and perseverance. Only if these conditions are met, all costs will justify themselves, and the business will begin to work at full strength.

Sale and production of blinds- a great idea for a budding entrepreneur. The main thing is to correctly implement this idea, and then it will bring a good financial return. An alternative and easier option is become a dealer of several manufacturers.

Blinds (fr. jalousie - "jealousy") - light-shielding devices consisting of vertical or horizontal plates, the so-called lamellas. The slats can be stationary or rotate around their axis to control light and air flows.

The task of the dealer is that he finds customers for time-tested successful companies, receiving a percentage of the profits. But the income from the sale of orders is nothing compared to the full-fledged profit from a business built from scratch.

The production of blinds was patented in July 1841 by the American industrialist John Hampton, from that moment the official history of blinds is counted. Currently, blinds, which are used as window curtains, have gained the greatest popularity.

What will be required for the production and sale of blinds?

It is recommended to rent a territory, the area of ​​​​which should be at least 50 square meters. It is best to rent a place in proven places - either in the building materials market or in a production supermarket. The next step - purchase of a production line. And here it all depends on what kind of blinds you are going to produce - horizontal, roll-up or in your plans to deploy complex production.

Consumables are different. If you are limited by the budget, it is recommended to take a closer look at the plastic. If there is enough money, then pay attention to the tree - the most reliable, but expensive option. Large-budget business owners can also purchase an automatic machine - it will save you from financial and time costs in the future, but it is quite expensive. When using an automatic machine with a control panel, you need to set the parameters - it will do the rest on its own. In order to save money, you can purchase used equipment that has already been used before.

In order to implement a business idea for the manufacture and sale of blinds, you will need at least three hundred and fifty thousand rubles. Taking into account the many expenses, investments will pay off in about six months, and the monthly profit will be about one hundred thousand rubles.

If your finances do not allow you to open your own production, then it is better to find a contract with large manufacturers by placing your orders at their facilities. Then the task of running this business will be reduced to the collection of orders and control over their execution. This approach to this business is the cheapest, it can be started without any money at all. However, its main disadvantage is that the final cost for the consumer will be high, since it consists of your profit and the cost of manufacturing blinds from the contractor. At the same time, this price cannot be reduced, discounted, etc. Also, this approach is highly competitive. In order to somehow level the price and make it more attractive, you can provide services for the installation of such curtains for free, that is, the margin for the manufacture of curtains will be more justified by a free service. And for the consumer, the offer will be more tempting.

Blinds and curtains installation business

Blinds fastening methods depend on their type. However, despite the wide variety, all steps are performed by the same tool. To start providing installation services you will need:

• hand tools (hammer, screwdrivers, wrenches, breadboard knives, hacksaws for wood and metal);
• power tools (screwdriver, puncher, drill);
• a set of levels (levels);
• ladders and goats;
• measuring tool.

You can take measurements and fulfill orders on your own, or involve 1-2 generalists.

More and more people decide to replace traditional curtains with these products, so the blinds business has a lot of chances to turn into a very profitable one. So, it is worth considering in detail this type of entrepreneurship, as well as the features of the products that will be produced.

A little about the product and its purpose

Blinds are a device consisting of a system of plates or lamellas arranged in a vertical or horizontal direction and interconnected. First of all, such a product is intended to protect the room from direct sunlight, as well as to regulate the flow of light.

Often blinds are also used as partitions or screens, doors in dressing rooms or open cabinets. Very often they are given a purely decorative role. Recently, more and more often in these products they began to combine the aesthetic and sun protection functions. That is why blinds gradually cease to be products intended for office furnishing, and move into the category of consumer goods.

There are a number of characteristics that modern blinds must meet:

• no obstruction to air flow;
• the ability to adjust the level of illumination in the room;
• ease of use and ease of maintenance;
• economy and durability;
• aesthetics, variety in terms of materials and designs.

The production of blinds must be adjusted so that the final product meets all the above characteristics. And this must be taken into account when organizing a business.

Types of blinds

At the moment, blinds are usually classified according to several main characteristics. In terms of functionality, it is customary to distinguish between roller shutters and sun protection. The first ones are a roll, which consists of a pair of guides, and plates sliding along them. Typically, roller shutters are installed outside door and window openings, and their main function is to protect against adverse weather conditions and intruders. According to the method of closing and opening the blinds can be divided into horizontal and vertical. In relation to the scope of application, we can talk about the division into office, automotive and home.

The structure of the blinds allows them to be divided into such types as products with lamellas, solid, and also honeycomb. In the latter, the canvas is made of a set of layers resembling a honeycomb. According to the material from which the products are made, they can be divided into metal, plastic, wood, multiimpressive, fabric and bamboo. Fabric blinds can be classified into three more types depending on the method of opening: cassette, roller and pleated.

Blinds can be installed in one of three ways: by attaching to windows, walls or ceilings.

So, now that everything is more or less clear with the types of these devices, we can talk about the rest of the points.

Production

The equipment for blinds is selected depending on the type that you will be making. The production process of some types involves minimal costs. Fabric roller blinds can be made by hand in any room, the fabric can also be cut directly from the supplier. Assembling the blinds in this case will require a workbench and a metal saw.

For vertical ones, it is necessary to have a room with an area of ​​​​twenty square meters, and the following tools: a sewing machine, a fabric processing press, and a metal saw. To start production, a small financial investment will be quite enough.

For horizontal blinds, you will need more substantial material costs. In this case, you will need to purchase presses for processing the upper and lower rails. In addition, a special machine is needed: automatic, semi-automatic or manual. With the help of the latter, you can do profiling, as well as cutting lamellae. Semi-automatic machines allow you to expand the cutting of lamellas. And with the help of automatic machines, you can assemble already cut lamellas into ladders.

At the moment, the most profitable business in blinds is the production of PRIS products designed for installation on PVC windows. In this case, you will need a production area of ​​​​at least 50 square meters, as well as the presence of a manual machine M600. In case of insufficient productivity of such a machine, you can use the semi-automatic M450 or automatic M4000.

Business organization from scratch

If you decide to organize a business on blinds, then your primary task will be to find a production facility of a suitable area, as well as a site where finished products will be sold. The best option would be to place a pavilion close to hardware and furniture stores. In such a neighborhood, it will be quite possible to attract new customers and constantly make a profit.

You should consider a list of the future product range, paying attention to the abundance of different materials and models. The main feature of the blinds business is that all you need is some patience and a strong desire. At first glance, it seems that collecting them is quite difficult. However, at the moment, accessories for blinds are sold ready-made. You only have to assemble the finished product from the individual parts in order to provide it to the client.

Majority Choice

Very popular in the design of windows of residential buildings have become horizontal blinds made of aluminum or fabric, which are perfectly combined with curtains. The tree, which is characterized by environmental friendliness and durability, is not deprived of attention.

The assembly of vertical blinds made of polyester is more relevant for office space. Roller shutters are usually made from bamboo or fabric, often they are applied with various patterns and designs, so they can be used with equal success for decorating the interiors of apartments, restaurants, shops, bars and other things.

It is important to provide the client with a wide range of different types and colors of products, which will ensure the attraction of potential buyers.

production moments

The business requires a room with an area of ​​at least 30 square meters, as well as special equipment and components for the production of blinds. It is offered by many companies engaged not only in its direct sale, but also in delivery, installation, staff training, supply of components and others.

There are sets of equipment that do not need to be connected to the electrical network. And for their service requires no more than one or two people. Such tools will cost 5-8 thousand dollars. There are also manufacturers who buy outdated equipment, repair and modify it. Its cost will be much lower than the new one.

Can be a dealer

The question of how to assemble blinds is not the main one in business, since you can only sell them, that is, be an intermediary between the manufacturer and the client. In this case, you will receive all the components from which you will assemble the finished product directly on the spot.

It will be very difficult to start the process of manufacturing components on your own, because this requires huge investments, but you can choose one or more manufacturers from which you will purchase. On the territory of Russia, only cornices are now produced, on which blinds are installed, and everything else is supplied from Asia or Europe.

Requirements

It doesn't matter whether you have your own production, or you simply act as an intermediary, there are points that need to be taken into account. The assembly of blinds is the stage that comes after the preliminary work. In addition to our own production, it is necessary that the company has measurers and fitters on its staff.

Since the competition in the market is very high, customers have become more demanding in terms of service: if an employee of your company did not arrive to the customer promptly enough, you should not be surprised that he preferred your competitor, who offers the same product at a similar price.

conclusions

It turns out that the production and sale of blinds is such a popular business at the moment, and this is due to the lack of the need for a significant amount of capital investment. Almost any small or medium-sized business can be diversified in this way, since even with very high competition, the demand for blinds remains high, while it is not subject to seasonal fluctuations.

Blinds business investments can be recouped in about the first year of operation. Everything is simple here: your entrepreneurial activity will be more productive, the more diligently you work. Blinds sell very well in combination with false ceilings, plastic lining, and similar products. There is always a good demand for such resources, which means that your product will also receive attention.

Part I. The blinds market. Blinds as a business

The blinds market – in a nutshell
The production of blinds as a type of business appeared in Russia almost simultaneously with the production of windows - in 1992-1993. Many of today's major window companies once started out manufacturing blinds. However, if the production of PVC windows has quickly grown into a large industry, then blinds still remain a marginal, non-centralized and relatively underdeveloped area. This can be seen as a disadvantage of the blinds market, but on the other hand, this is its attractive side - if the window market is already suffocating from high competition, then the blinds market still leaves enormous opportunities for enterprising and thoughtful players. There are no exact estimates, but, in our opinion, in Russia, approximately 100 times more players in the window market than blinds.
If the penetration rate (the share of the population that has already bought and installed a product) in the window market in some regions has already exceeded 50%, and soon there will simply be no one there to buy windows, then in the blinds market it does not amount to and 2%. When you look into the windows in your city, you will rarely see blinds. There are still years of work and millions of profits ahead. In the coming years, the blinds market will grow at the same pace as the window market grew in 1999-2003.

Why so few?
Blinds and windows appeared on the market at the same time, but the consumer properties of windows were self-evident - it was warm, quiet and comfortable with them. They, unlike blinds, were clear to everyone and needed by everyone, they began to be ordered by everyone as soon as prices dropped to an affordable level. The useful properties of blinds were not clear to the layman, and until recently no one was specifically engaged in their popularization.
In addition, passive, the most common form of sales in the blinds market, plays an important role. Most players sit in the salons "Jalousie" (or more often "Curtains, blinds") - without proper advertising, POS-materials and trained staff - and wait for customers to come to them themselves. By the way, this is why window firms that have started selling PRIS blinds and roller blinds are quickly overtaking traditional blind companies in terms of revenue. They already have a steady flow of customers who need windows, but now experienced sales managers in these firms offer customers to buy blinds for these windows at the same time. Having heard clear and precise arguments from managers, clients willingly agree. Window firms create new customers - people who would indifferently pass by the Jalousie salon.

How much money is made in the blinds market?
The revenue of the largest players - manufacturers of blinds - in million-plus cities reaches 4–5 million rubles. per month. The average market player can sell 1.5-3 million per month per season (the season, like for windows, falls in the summer, but the peak usually happens in April). The level of net profit depends on many factors, so it is difficult to name any average values, but the level of markup on the cost of materials usually does not fall much below 100%.

What types of blinds are the most profitable?
The most common blinds in Russia are vertical, but only because the "entry ticket" to this market is very cheap - 30-40 thousand rubles. Vertical blinds can be made at home. In recent years, hundreds of "garage people" have appeared on the vertical blinds market, who do not pay taxes, rent and do not invest in development, who know the only means of competition - a low price. All this led to fierce price competition, which has almost nullified profits on this product. A similar story happened with cheap, simple types of aluminum horizontal blinds. You can still earn something on these types of blinds, but you need to be constantly prepared for the fact that tomorrow your dealer will be offered the same blinds for 10-20% cheaper.

The most profitable types of blinds are:

• blinds for PVC windows PRIS;
• roller blinds for PVC windows PRIS (otherwise - "cassette" systems);
• roller blinds (open systems);
• wooden blinds.

These types of products are actively becoming fashionable and show a solid growth in sales, even despite the crisis.
The margin on materials for these types of blinds can range from 100 to 200%. However, due to the high cost of materials and the high selling price, these 100% margins in absolute terms are up to 10 times higher than the margin from the vertical.

The price of vertical blinds starts from 300 rubles. per meter, margin - no more than 50 rubles. The price of systems for PVC windows is from 1300 to 3000 rubles. per piece, marginal profit - 700-1800 rubles. That is, for one window in a room, the margin from vertical blinds (3 sq. M) will be 150 rubles, from systems for PVC windows (if the window is double-leaf) - 1400–3600 rubles.
Accordingly, even with the sale of 100 items per month (which corresponds to a very small business of blinds), the window company can earn an additional 70,000 - 200,000 rubles of additional margin per month. Sales of many types of blinds can be started without an initial investment.

Additional benefits of blinds as a business

1. The production of blinds does not require a large area, you can get by with 30–50 meters.
2. Blinds last less than windows: the client will need new blinds faster.
3. In roller blinds, you can change the fabric without changing the cassette itself, if the client is simply tired of the design, you can earn extra money on this.
4. Technologically, blinds are simpler than windows - both in assembly and installation.
5. A car is enough to deliver the blinds.
6. If the company has learned how to sell windows, it is not very difficult to learn how to additionally sell blinds.

Part II. Types of blinds and roller blinds

Horizontal blinds PRIS

PRIS blinds are horizontal blinds specially designed for installation on PVC windows. Their main difference from the usual ones is (in addition to significant financial benefits) that they are not installed on the entire window opening, but on each light opening (blind part or sash) separately. That is, if the window has three sashes, three PRIS products will be installed on this product.

1. High margin (from 500 rubles for a product or from 1000 rubles for a double-leaf window).
2. The presence of PRIS in the assortment increases the sales of windows - you will offer the client something that others do not have yet.
3. Ease of staff training.
4. Ease of installation.
5. Ability to launch production in parallel with the window. Once the window dimensions are known, you can manufacture (or order from another manufacturer) PRIS blinds. With an average production time of blinds in 2 working days, you will receive blinds to the warehouse faster than windows. And then you will take them along with the windows and mount them.

1. The window sill remains free.
2. Blinds PRIS are controlled by one chain (both lifting and turning).
3. Installed directly on the glass, PRIS blinds better reflect the sun's rays and reduce the temperature in the room.
4. PRIS blinds let in less light than conventional blinds.
5. You can tilt the sash – PRIS blinds stay pressed against the glass thanks to a special line.
6. Access to the window handle is always free.
7. Learn more about PRIS properties see on the official website of PRIS blinds in Russia.

Roller blinds PRIS
From a technological point of view, PRIS roller blinds have much in common with PRIS blinds - they are also installed on each window sash, close to the glass. The difference is that PRIS blinds are a convenient and functional product for sun protection, while PRIS roller blinds not only protect from the sun, but also decorate the room thanks to one of the 200 fabrics from the PROMA collection. Although this does not mean that they are not functional - for example, PRIS roller blinds with blackout fabric, which block 90% of the sun's rays, provide twilight in the bedroom even on a bright sunny day.

Benefits for the manufacturer:

1. The roller blind looks like a designer, it takes 15 minutes to assemble the product.
2. For a window company, a roller blind is a chance to offer the client not only a functional (PVC window), but also a design solution.
3. The margin is even higher than on PRIS blinds.
4. Roller blinds PRIS - a pleasant and profitable variety in the range, a tangible competitive advantage.
5. Ease of installation and the ability to manufacture (or order) PRIS curtains faster than windows are made (as well as PRIS blinds).

Benefits for the consumer:

1. Convenient, beautiful, simple and useful accessory for the apartment.
2. The ability to improve the quality of sleep (thanks to blackout fabrics) and use air conditioning less often.
3. An opportunity to save on curtains - those who order a roll usually do not order ordinary curtains for the entire window. They are limited to decorative curtains on the sides of the window, creating the appearance of cozy curtains and saving substantial money. Roller blinds protect them from the sun and light, and decorative "curtains" on the sides of the window give comfort to the room.
4. More about the properties of PRIS curtains read on the official website of PRIS.

Roller blinds - open systems
In appearance, roll-up open (they are also called free-hanging) systems resemble projector screens - two brackets, between them there is a pipe, on which a fabric web is wound. It rises and falls usually in a chain. Free-hanging systems are installed only on the entire window opening; they are not intended for installation on a PVC sash.

Pros:

1. Even easier to assemble than cassette blinds.
2. Easy to install (can be hung in a window opening, can be overlapped).

Minuses:

1. They do not protect as well from the sun as cassette ones (there are gaps for sunlight).
2. To get to the window handle, you need to lift the roller blind.
3. If you open the window sash, the curtain in most cases has to be kept open. That is, it is not always possible to ventilate the room while protecting from the sun.

Open roller blinds are rarely installed in apartments and more often in offices, cafes, restaurants, public buildings. There are special systems for open curtains of large sizes that can withstand the heavy weight of the fabric. There are also special fabrics (the so-called "screens"), from which you can make products of great height.

Wooden blinds

Wooden blinds do not have any special technological properties. In essence, these are ordinary horizontal blinds, but made of natural wood or bamboo. They have two features - an expensive, chic appearance and a high price (with an equally high margin). The price of wooden blinds reaches 3000 rubles. per sq. m, margin - up to 2000 rubles. per sq. m.

Part III. Starting a business. Where to start and how much does it cost?

Part III-1. No investment

In order to make money on PRIS blinds, roller blinds or wood, no initial investment is required. At first, these systems can be ordered from regional PRIS dealers. As mentioned above, the speed of making blinds is faster than windows, and you can get blinds and roller blinds into stock faster than you can make windows. Thus, you can earn on blinds without investing money, and without additional service for the client (there is no need to go separately to measure the blinds, to deliver and install them - all this can be done simultaneously with the windows).
An order for blinds is put into operation as soon as the dimensions of the PVC window are known. The accuracy of converting window sizes into blinds or roller blinds is ensured by special software - the EasyPlast program or the online store www.pr-is.biz.
The program is configured in such a way that it recalculates the size of a PVC window into the size of a blind, taking into account the geometric features of each PVC profile (the program can work with any PVC profile that exists in Russia).

All you need to get started is to place samples at retail outlets (yours or dealers), conduct mandatory (and free) training for sales managers. You will also receive promotional materials for outlets (flyers, wobblers, posters), training videos on sales and installation, a manual for successful sales and much more for free.
All contacts of points where PRIS is sold are entered on the PRIS Blinds and Curtains website, in the Where to Buy section. The site is constantly advertised in search engines, which guarantees you additional orders for PRIS.

Part III-2. With investments (examples of business plans)

If you prefer not to depend on anyone, you can start the production of PRIS yourself. Your initial investment in this case will not exceed $20,000 (part of this money can be paid in installments). In addition, you will need additional space (from 20 sq. m.) and additional employees (at least two people).
You will learn more about launching your own PRIS production in examples of typical business plans, which you can download.

Part IV. Blinds software

There are 3 programs for blinds manufacturers on the market: EasyPlast program, www.pr-is.biz online store and PROMA program.

EasyPlast program
EasyPlast is a utility software designed to calculate the dimensions of PRIS blinds and roller blinds based on window dimensions. The product is intended for window companies that produce PRIS or blind companies that have window dealers.
The functionality of the program is simple - you choose the type of PRIS that you want to calculate, the type of profile (KBE, Veka, Rehau, Proplex, Weltplast, etc.) and the type of window (more than 40 typical PVC structures are included in the program). Then you specify the size of the window, the width of individual sashes and a few more details in a special form. The program calculates the dimensions of PRIS. The results of the calculation are summarized in a work order for the production and write-off of materials. The work assignment is uploaded to a Microsoft Excel file, which contains a detailed cutting of materials and a list of components for the manufacture of PRIS. The program keeps a history of orders - if a PRIS product suddenly needs to be redone, it can be found in the program.
The price of the program is 2500 rubles.

Part V. Blinds Equipment

Typical PRIS business plans list only the cheapest, manual machines. It is good to install them at the start, when there is no money for large investments, and the future of the project is unclear. However, manual machines have one big drawback - low productivity. If you are seriously engaged in the production of blinds, then soon you will begin to miss their “output” - you will either have to introduce shifts (which is quite expensive even in a crisis), or buy more expensive and productive machines.

MAGNUM machines for the production of horizontal blinds

Magnum 600. Manual machine

The manual machines of the M 600 series are designed for profiling, punching holes and cutting strips 25 or 16 mm wide to the required length according to the supplied set of dies.
The modular design of the machine allows the model M 600/4 to replace a manual mechanical drive with an electric one, as well as install a section for assembly in a ladder. This makes it possible to bring the characteristics of this machine closer to those of automatic machines.

Magnum 450. Semi-automatic machine

The new model M450 is designed for small and medium sized blinds manufacturers.

Capabilities:

• Profiling, cutting and cutting holes in louvered tape.
• Easy setting of the lamella length, as well as the positions of the punching stations.
• Infinitely variable speed 0-100%.
• Tape width standard: 16mm, 25mm.
• Easy conversion of the machine to a different belt width.
• Automatic calculation of the specified number of slats.
• Modern type control panel: touch screen.

Magnum 4000. Automatic machine

A compact 3rd generation automatic machine that cuts lamellas, punches holes and assembles into ladders.

Advantages:

• High performance with high accuracy.
• Compact - takes up less space.
• Cuts, nails holes and collects lamellas into a ladder.
• Possibility of manufacturing slats for any system of horizontal blinds.
• Possibility of manufacturing non-standard blinds (round, trapezoid, etc.).

Capabilities:

• Punching mansard holes.
• Digital control of lamella length.
• Quick changeover to different belt widths.
• Inertialess tape feed.
• Quick entry of product dimensions.
• Automatic counting of the number of slats.
• Possibility to enter dimensions during the production cycle.
• Output information:
  o performance;
  o the number of lamellas;
  o the number of completed cycles of punching and cutting units.
• Machine diagnostics through the service window or the Internet.

Magnum machines for the production of roller blinds

Magnum RBH-01. Cutting table for roller blinds

Description:

• the table is designed for the production of roller blinds;
• manual control of the clamping bar;
• manual cutting of material along the guide.

Magnum SV-P1. Table for cutting textile roller blinds

Description:

• table for cutting textiles is designed for the production of roller blinds;
• lower illumination of the table allows you to detect defects on textiles;
• textiles are cut with a special electric knife;
• a steel bar controls the pneumatic clamping of the fabric;
• movable carriage for fabric alignment.

SV-P1:
pneumatic clamp of fabric; automatic knife control.

SV-MP1:
pneumatic clamp of fabric; manual knife control.

Magnum machines for the production of vertical blinds

Currently, the Russian market is represented mainly by manual equipment for the production of vertical blinds. PROMA supplies such equipment to its customers. At the same time, the growth of production volumes in the country (as well as the growth of wages) is forcing manufacturers to look for opportunities to automate the production of blinds.

Semi-automatic machine VB1

The European leader in the market of machine tools for the production of blinds - the Magnum Metal plant (Poland) - has developed a new semi-automatic machine VB1 for the production of vertical blinds. The refinement of the machine specifically for the Russian market was carried out by PROMA. Currently, the machine is successfully used in its own production at PROMA and sold to customers.

Capabilities:

• The machine makes round holes in the lamellas, which allows you to install a lamella holder of any shape and ensures the correct and easy fastening of the lamella holder to the slider.
• When manufacturing an inclined product, it is enough to enter the dimensions of the first and last lamellas and the total number of lamellas in the product; the machine will automatically calculate the length of the remaining lamellas.
• The program allows you to set up to 10 series of cuts of various sizes, which the machine will cut in a row, automatically inserting short separators between the series.
• The machine makes folds for the upper and lower folds of the slats.
• Laying of finished lamellas is carried out automatically.

Convenience and ease of management:

• The settings of the machine operation parameters are carried out using the built-in computer.
• The program gives information about the amount of already used and still required matter.
• Cloth run out indicator - Automatically stop and wait for the fabric roll to be installed.

Other equipment for the production of vertical blinds

Dear colleagues!

I would like to share some practical tips that will enable you to better sell to end customers, which will also have a positive impact on your wages.

So what are sunscreens for? The consumer is accustomed to hanging only curtains on the window and believes that this is quite enough. However, he is wrong - even the best curtains do not have the functions that blinds have. That is why in Europe and the USA sun protection systems are hung on windows along with curtains, and not instead of them. Blinds protect the room from the sun, curtains decorate it.

So what are the benefits of blinds?

The very name "solar protection systems" explains the purpose of the blinds - they protect from the sun. Curtains also help protect from the sun, but:

1. If the curtain fabric is not special, the curtain still lets the sun's rays through. Because of this, the room is not so dark and not so cool.

2. The curtain only allows you to block the luminous flux, but does not allow you to control them. If horizontal systems, such as Isolite, hang on the window, you can control the light flux - blinds, unlike curtains, can be partially opened. At the same time, the light penetrates the room, but does not hit the eyes or the computer screen.

3. Curtains are not hung directly on the glass, and even if the window is tightly curtained on a hot day, the air between the curtain and the glass is very hot, which ultimately heats up the room. And the use of systems such as Isolite, IsotraHit, Rollite or Vegas roll systems allows you to reflect the sun's rays even before they heat the room.

4. or roller blinds can perfectly decorate the room, giving it an extra charm. And this does not mean that the curtains will have to be removed from the window - see photos of how the blinds coexist perfectly on the same window with the curtains on our website.

5. In some cases - in dachas, in kitchens, in offices, in utility rooms - they may be the only window decoration, in these cases curtains may not be hung. Only the price of blinds is significantly cheaper than the cheapest curtains.

6. Luminous flux control is a handy thing. For example, the room may be light, but the sun's rays do not fall on the owner's favorite sofa, and it does not fade.

7. Sun protection systems help reduce the use of air conditioning in the heat. Firstly, it saves money - air conditioning is very gluttonous, and electricity tariffs are rising every year. Secondly, the air conditioner dries the air, which is harmful to the body. Conclusion - blinds exist to protect from the sun. They have additional features and advantages over curtains, while they are able to decorate the room. Blinds are hung not instead of curtains, but together with curtains.

Delusions

Buyer misconceptions about sun protection systems are listed in the previous sales book, which is also published on our website. We present them briefly here:

1. "Blinds are instead of curtains." We have already dealt with this. You need to be prepared for this question and clearly know the answer to it.

2. "Blinds are for the office." The misconception arose because at first the blinds were so expensive that private traders could not afford them. Times have changed a long time ago - now PVC windows, air conditioners, and sun protection systems are bought at home no less than in the office.

The choice of systems or How to sell more expensive

If the buyer (with your help) is convinced of the need to purchase sun protection systems, he faces the problem of choice. Horizontal or vertical? or a tree? You can competently and professionally convince a client to buy more expensive blinds, killing three birds with one stone:

1. You decorate your client's room with really high quality blinds, not cheap horizontal blinds that will bend and stop working in six months.

2. You will increase your self-esteem - you will be proud that you can, unlike others, sell not the cheapest (this can be a fool), but the best. That is, you are a professional sales manager and you can rightly be proud of it.

3. You will earn more. In most firms, the income of a sales manager depends on the size and profitability of the deal. Why not earn more in the same time?

But how to convince the buyer? He asks about the price and when he hears the price of a tree or a roll, he frowns. And having learned that there is a cheap horizontal camera on sale, he immediately chooses it ...

In order to answer this question, it is necessary to disassemble the mechanism of the conclusion of the transaction. And selling blinds to a client is a deal.

A deal is concluded when the subjective assessment of the value of the goods by the buyer more or less coincides with the price of the goods. Let's explain this with an example.

For example, I buy used Zhiguli from you, which you decided, having made good money on the sale of expensive ones, to exchange for a foreign car. I call you on an ad, come, look at the car, look under the hood and ask how much you are asking for your horse. At this moment, I already roughly understand how much I am ready to give for a car, that is, I have already formed a subjective idea - “N dollars for this car is normal, but more is no longer worth it.” Let's say I valued a car at 5,000 because I first looked at similar offers on the Internet, looked at your car and saw some flaws, and so on. If you give me a price of 7000, it will be above my "price idea", and will cause me rejection. Most likely, I will not buy a car for this money. And if you name 5,000 or less, I'll be tempted to buy it.

However, this does not mean that I will never buy it for 7000. You still have a chance - if you tell me about the additional benefits of your product. For example, it is still under warranty. Or she has a boosted engine. Or as a gift you will give me a set of winter tires and leather seat covers. Or eliminate some shortcomings in the operation of the injector. Perhaps then I will reconsider my decision. In a word, we will bargain and discuss your offer until you manage to combine my subjective value of your product and its price. Until you increase the value of the car in my eyes to such a height when the price begins to seem quite reasonable to me. If it doesn't work out for you, I'll buy a car from someone else.

About value - let's a little more, then we still need this word. The buyer never buys a product - he buys the value that this product brings. A person buys a car not just to own it - he buys the values ​​\u200b\u200bthat it brings him. For example, he buys a car to drive to the country in comfort. Or so that everyone can see how rich and successful he is. Or to get high from driving fast.

When a person buys blinds, he does it not just to buy. He buys the comfort and convenience they bring. For example, he buys a shade that now, after he hung the blinds, falls on his TV instead of the sun that hit it before - now he can watch his favorite series without being annoyed that all the characters on the screen have faded. Or he buys his sound sleep, which is given to him early in the morning by roller blinds with blackout fabric, thanks to which the sun does not interfere with his sleep. Or he buys the pride with which he shows the guests spectacular, stylish from natural materials.

An American marketer said - “The buyer does not need a drill. He needs holes in the wall."

Why is it so important to remember this? Let's look at another example.

You have come to the supermarket to buy milk. You see two packages standing side by side on the shelf. One of them costs 65 rubles, the other - 300. Which one will you buy? I think that the one for 65, because your subjective value (they also say, the “red price”) of this milk is just 65 rubles, maybe lower, but certainly not more. What kind of nonsense - milk for 300 rubles, you ask. And you will be right. But imagine that a consultant is standing next to the shelf, who explains to you that milk for 300 rubles is natural, and not reconstituted from powder, like for 65. And that the cow was milked only this morning. And it is also environmentally friendly, because the cow is quite healthy (here is the certificate!), And all her life she ate only grass grown in an area where there are no plants and factories, and without the use of fertilizer.

Will the price of 300 rubles seem a little more reasonable to you? And if you have, say, a small child whom you try to feed only with clean food? Or are you yourself - an ardent fan of healthy eating? It is quite possible that you will become a buyer of this milk.

What really happened? When you came to the store, you already had a subjective assessment of the value of milk in your head. And when you saw the same (as you thought at that moment) milk at a much higher price, it caused you rejection. But when the sales manager raised the value of this product in your eyes, the price began to seem much more attractive to you.

The same thing happens when buying blinds. The only difference is that most often our buyer comes to your salon or point of sale, not having an idea of ​​the price in his head, not having an idea about the value of the blinds.

When the buyer does not have a clear understanding of the value of the goods, the only value becomes the price.

The price also becomes the only selection criterion when the buyer does not have enough other information.

If it seems to you that all types of milk are exactly the same, you will choose the cheapest one. In the absence of other information, price is the only criterion you can understand to compare different products. If you do not know why one sofa is better than another, you will choose the cheapest of them - but how could it be otherwise? If you do not know why one TV is better than another, and there is no one around to explain it to you, you will choose the cheapest one. If you do not understand why some blinds are better than others, you will buy those that are cheaper. When information is not enough, the price comes to the fore, because it is written on the price tag, you see it and understand it well.

In 99% of cases, the buyer takes cheap systems only because he does not know why expensive ones are better.

Most buyers do not know anything about blinds. Ignorance breeds fear - they do not understand how to make a choice. This fear forces them to buy cheaper - so that, in the worst case, not to lose a lot of money. Unless you convince them, of course.

There are clients who do not understand how horizontal systems differ from vertical ones. And if you simply, without additional comments, offer them blinds for 250 rubles per meter and 500, they will choose for 250, because they do not understand what is better for 500.

Up down

If the value that the buyer sees in the product is lower than its price, the seller has two ways - to lower the price or offer a cheaper option (all non-professional managers do this) or increase the value of the product in the eyes of the buyer (professionals do this). The task is not easy, but quite solvable.

First - a question

To sell systems at a higher price, you need to understand yourself, and then explain to the buyer exactly what values ​​​​he will receive after the blinds hang on his window. This is the first thing to ask the client: “Why exactly do you want to hang sun protection systems? What specific tasks and problems do you want to solve with their help? Only by understanding the needs of customers, you can find out exactly what you can offer him.

If the client is hot from the sun - offer him Isolite, it is very effective in reducing the temperature in the room and protects well from the sun

· If the sun prevents him or his family members from sleeping (for example, wakes up a small child) - offer him blackout roller blinds.

· If he needs blinds as an interior element (although in fact any blinds are an interior element) - offer him, the fabric of which can always be matched to the design of the room. Or wooden ones.

· If he has large windows - he needs systems of 50 millimeters, made of aluminum or wood. On large windows, blinds of 25 millimeters look like ripples and are very annoying.

If you always start a conversation with a client professionally, that is, with the question “what exactly do you need sun protection systems for?”, You will soon accumulate your own “solution bank” for each client response.

If you choose a solution specifically for this client, find out and manage to satisfy exactly his need, he will much easier part with the amount that at first seemed unrealistic to him.

A lot of problems can be solved by simply asking the client the right questions. Consider the situation - a client came to your point of sale who wants blinds "which are cheaper." You can immediately show him the horizontal system of the Magnum system, and then he will definitely not buy anything more expensive. And you can ask him:

“Why do you want blinds exactly cheaper”?

Maybe he needs to hang sun protection systems in the barn so that the sun doesn't bother the cows in the morning. Then he really needs a horizontal line. But such clients are few. Most often, cheaper systems are asked by people who do not understand what exactly blinds can give them. And in fact they need them in the apartment. What to do with them?

· First of all, tell about all the advantages of blinds and roller blinds.

· To say that one cannot treat the interior of one's apartment anyhow - after all, the client does not choose furniture or household appliances only on the principle of price, he is interested in appearance and reliability. We spend the best hours in the apartment and most of our lives at work. So why should we surround ourselves with ugly things? Wouldn't it be better to hang roller blinds with a fabric that fits perfectly into the interior instead of a faded horizontal line?

· If the client speaks about the price from the very beginning, offer him to postpone the question of the price until later - let him first look at the goods, choose, understand what he likes - and only then you will discuss the price.

· Appeal to the client's common sense. Life has long taught everyone that there are no cheap and at the same time high-quality things in the world. By paying less, we inevitably sacrifice something. Does this sacrifice make sense when we buy sun protection systems?

Remember - even if at first the client wanted "cheaper", but then he liked wooden blinds or Isolite, it will be very difficult for him to refuse to buy them in favor of a cheap "horizon". Such is human nature - if we liked something, it is already difficult for us to refuse it, even if the arguments of the mind say otherwise. Use it and earn.

Remember - if all customers were concerned only with the price, there would be no Mercedes and Bently cars, Vertu phones, Gucci and Prada clothes and the Isolite system in the world - for reference, the Czech company Isotra has branches in 32 countries of the world!

Do not be afraid to sell expensive products. PROMA supplies only high-quality components to Russia. This means that by selling more expensive products, you do not deceive the client and do not steal his money - you help him buy better and more convenient products. You help him navigate the unfamiliar product for him and get a really high-quality product - in another place he would be "sold" cheap stuff, which (as it turned out later) would not last long.

Remember - cheap components mean low quality, "handmade" from China, components assembled on skinny Chinese knees. Good, high-quality blinds will not work out of them.

Some sales managers mistakenly believe that by persuading customers to buy the cheapest systems - a simple aluminum horizontal bar or "line" - they are helping the customer save money and thereby doing him a service. In fact, this favor is bearish. Firstly, these do not have the rich features that Isolite, roller blinds or wood have. If the manager did not tell the client about all the features of various types and about the advantages of more advanced systems, he misled the client and deprived him of the opportunity to purchase a quality and functional product. Secondly, the components from which the simplest types are assembled are not designed for long-term use, so such blinds will not last long anyway.

Sun protection systems are not essential goods, they are an interior item that the client buys not for the last money. And by offering him more expensive and perfect views, the manager renders him a valuable service and helps him make his house, office, cafe or restaurant more beautiful, more convenient and comfortable.

In addition, there is a well-known rule - if the client liked the product, he will tell 2-3 friends about it. If you don't like it, ten. Selling the cheapest systems to a client is a surefire way to ensure that 10 potential buyers don't show up at your salon.

Fears and myths of blinds sales managers

1. “If a customer hears a high price, he will immediately leave.” High price or low - can be understood only by comparing prices with other goods. The most expensive systems (without motors) will not cost more than 5,000 rubles. Compare - a plastic window costs from 300 euros. Curtains for the window - from 6000 rubles. The cheapest sofa in IKEA - from 15.000. Kitchen - from 50.000. Of the interior items, blinds are one of the cheapest. Low-income blinds do not buy - if a person decides to hang sun protection systems, he will pay more than 300 rubles with pleasure - of course, if you convince him correctly.

2. "The client will call all competitors and find it cheaper." If the client is not quite healthy or very stingy, he will do so. But since sun protection systems are a cheap commodity, studies show that they are bought simply where they are closer to home or work. For the sake of saving 100 rubles, the client will not go to the other end of the city.

Do not forget - the client does not understand how much sun protection systems should cost. Now, if you were selling a mobile phone for 45,000 rubles, you would have to explain why it is so expensive. And the client has no opinion about blinds - use it.

Everything is in the hands of the manager

Everyone dreams of having a kitchen made of natural wood - this is prestigious, although expensive. So why should we hang a cheap piece of aluminum on the window when aiming for a wooden kitchen? Proma has several clients who sell very well. According to them, it is very easy to sell them - customers in Russia know the price of wood (every city dweller dreams of living in a wooden house) and understand that natural wood must be expensive. How are these sales managers better than you?

In general, our experience shows that the quality of sales depends entirely on the qualifications of the manager. Proma sells blinds all over the country, so we know what we're talking about. And across the country, we see the same picture - even the most expensive sun protection systems sell well where managers are not afraid to sell them. In the smallest and (as is commonly believed) poor cities, there are companies in which managers sell expensive rolled fabrics and, on principle, do not work with cheap ones.

Any product has a buyer - only sometimes he himself does not know about it. A client may walk into a salon with the thought of buying something cheaper just because they don't know about the existence of Isolite, roller blinds or wooden blinds. And in your hands there is an opportunity to tell him about it and change his own idea of ​​his needs - the client must leave you satisfied, with an order form for expensive, solid, prestigious and high-quality sun protection systems. Millions of your colleagues across the country are doing it successfully. Join.

Sincerely,

Svyatoslav Biryulin