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How to open a small grocery store. How to open a grocery store? Is it worth it to open a grocery store?

Many people who decide to do own business, think about opening a grocery store, guided by the thought: "all people want to eat every day." This argument, of course, is weighty, but it covers the very essence of the business idea very superficially.

The success of a grocery store will depend not only on the influx of visitors, but also on a number of other factors. In the process of work, absolutely all the nuances of this case must be taken into account. This includes merchandising, appearance point of sale, advertising campaign and even store equipment.

pros

Market. The food market today is not just large, it is constantly expanding. In stores you can find products not only domestic manufacturers but also overseas. At the same time, imports are increasing every year. It is best to open a small convenience store. In terms of their payback, such establishments take the lead compared to supermarkets, because a person often pays attention to exactly what is at hand.
Range. When opening a store, it is recommended to fill its assortment with what is sold in a competing point of sale. Despite the fact that the products will be similar, it will bring you profit, especially if the establishment is within walking distance. Not every person, including pensioners, will want to go to the supermarket on the next street when the store with the necessary goods is located near the house.
Wholesale supply. If the wholesale supply system is well developed, then you will not have to go and buy goods yourself. Representations wholesale companies will advise you which product will be most in demand in your store. They will help you make a purchase order and deliver products to your store.
Stock of goods. In most cases, stores make purchases food products several times a week (1-2 times). Thanks to this, it is possible to avoid the fact that old goods will lie on the shelves (its volume is calculated in advance for 1-2 weeks of sales). Dairy and bakery products are calculated on average for 1-2 sales days.
Low level of staff. To work in a store, you do not need to hire salespeople with special knowledge or qualifications. At the first stage of doing business, you can refuse to hire qualified employees, and hire cheaper staff, thereby reducing wage costs.
The pricing policy of the store is proportional to inflation in the country. As a rule, food suppliers raise prices for goods several times a year. This is due to rising prices for raw materials from which products are made, as well as fluctuations in exchange rates. Thus, prices in the store rise at the same time as prices in the entire market.

When forming a pricing policy, it is not necessary to take into account the annual inflation rate. All you need to do is keep the margin at a fixed level. In many industries, increasing the price of a product can be quite risky, because you can lose a significant part of customers. Therefore, entrepreneurs keep the price as low as possible for as long as possible, thereby operating at a loss. In a grocery store, this problem practically does not exist.

Minuses

Workload. A large amount of store work will be primarily associated with the purchase and acceptance of goods. In practice, the average mark-up on food products is between 10 and 20 percent. Thus, stores make a profit by the volume of goods sold. If the outlet has a high turnover, then several purchases will have to be made daily. To facilitate the work, it is necessary to deliver the goods to the arrival in specialized programs, for example, "1C Store".
Shortage of goods. In most stores, shortages are the main reason for falling profits. This may be due to theft of buyers, sellers, errors in receiving goods or in the work of cashiers. To avoid shortages of products, it is necessary to appoint responsible for the theft of staff and customers. It is also worth noting that the shortage leads to a decrease in the efficiency of the staff, because it is followed by deductions from the salaries of employees.
Expiry date control. Since the shelf life of most food products is limited, it is necessary to organize a certain control system in the store. In accordance with it, the goods are divided into those that can be sold, and those that have expired. Some damaged goods can be returned to the supplier. In any case, the store will always have products that must be written off from sales or deducted from the salaries of those responsible for them. Write-offs and payroll deductions can take a toll on your bottom line.
Supervisory authorities. Food products that will be sold in your store, alcohol and tobacco products have certain deadlines implementation. It is physically impossible to keep track of each name, so certain violations related to the implementation may occur in the store. If violations are found, fines will have to be paid, which are quite high today.

How to open your own store - in the following video:

Registration of an individual entrepreneur or LLC, necessary documents

First you need to register your business. The first thing you need is to choose the form of your organization (it can be). The choice of form depends on which store you plan to open. If this is a walking distance point, IP is quite suitable ( individual entrepreneur). If in the future the store will be expanded to a trading network, it is better to choose an LLC.

In order for your business to be legal and comply with the law, you need to collect and prepare the following documents:

Certificate of registration of sole proprietorship or LLC.
Lease or purchase agreement.
Certificate from the sanitary-epidemiological station.
Conclusion from the fire department, confirming that the room complies with all fire safety standards and does not pose a threat to the lives of staff and visitors.
Contract for the conclusion of sanitary measures in the premises.
Contract for the removal of food waste.
Waste collection agreement.
Staff medical records.
Buyer's corner with everyone necessary documents: license for entrepreneurial activity, reference and legislative information, a book of reviews and suggestions, documents on the sale of products in the store, certificates from the sanitary and epidemiological station on the compliance of products with sanitary standards.
Certificates for sale and tobacco products.
Quality certificates.
Certificates and documents for the cash register.
Certificates for entry in the commercial register.
Documents of instrumentation.

Selection of location and premises

The main task before opening a store is choosing its location. This is what the revenue will depend on. According to statistics, about 50 percent of the profit depends on the location of the point. If the place is chosen incorrectly, the business can be considered burned out.

To choose the right place, you need to analyze the so-called preferred zones in your city and open a store there.

You also need to select a retail space. His choice will depend on which store you are going to open. If the establishment is within walking distance, then the premises should be chosen small (30-50 sq.m.), when opening a supermarket or mini-market, the area should be from 150 to 300 sq.m. m.

Choice of trade direction and format

The supermarket is considered the most profitable form of a store. Such shops can be opened both in a small area and in a large one. For the buyer, they are convenient in that you can always view the product and check the information of interest (for example, composition or expiration date), and only then pay for it at the checkout.

If you plan to sell only certain products, then choosing the “counter-seller” format would be an ideal option.

In such cases, buyers, especially pensioners, will have the opportunity to consult with the seller when choosing the right thing. If your store has friendly sellers, then the flow of customers will be high.

The choice of the direction of trade and the format of the grocery store will depend on what kind of institution you plan to open, as well as on its location - in a village, village or city.

Necessary equipment

To store products, you need to purchase the right equipment. First of all, you should purchase refrigeration equipment, racks, cash equipment, freezers.

In addition, you need to purchase inventory: lockers, carts and baskets for groceries. If the store sells homemade products (for example, salads, fish, meat), then you should definitely buy knives, cutting boards and other similar inventory.

Recruitment

If you do not have the required experience in recruitment, it is recommended to hire directors who is well versed in this matter. In addition, he must know the range of products, properly organize working environment and optimize it as much as possible.

The shop should be hired several sales consultants to the trading floor, interchangeable sellers-cashiers(if you open a supermarket). Also take care of store security, which you can hire yourself or by contacting special security agencies. You can hire more than one if you want. movers who will unload the goods.

How much does it cost?

Here you should carefully determine all the income and expenses that will accompany your business. As soon as this estimate is drawn up, you can think about opening your point.

Basic expenses:

Room rental - 100 thousand rubles per month.
Wage employees - about 150 thousand rubles a month.
The cost of purchasing equipment is 300 thousand rubles.
The cost of food - 500 thousand rubles.
Additional expenses - 100 thousand rubles.

According to rough estimates, at least 1,150,000 rubles may be required to open.

How to advertise a point

To open shop brought a steady income, you will need a constant stream of customers. For this, various promotions that will make your store stand out from the rest.

First of all, you need to try to make the opening as noisy as possible. The entrance to the store can be decorated with balloons, organize interesting events. One of the best options would be a contest where visitors can win household appliances(electric kettle, microwave, etc.).

Be sure to consider a system of discounts. The best option is to issue discount cards for a discount of a certain size.

Before you learn how to open a grocery store, you should understand one important detail. Since everyone (that is, absolutely everyone) is interested in buying products, grocery stores are in demand anywhere and at any time. You just have to clarify the rest of the questions regarding your future store. The first one is: how much does it cost to open a grocery store.

If you have a budget of several tens of millions of rubles at your disposal, then think about opening a supermarket: marketers agree that the future belongs to them. But this future has not yet arrived, and grocery stores, like small grocery stores, are still in demand.

When opening your grocery store, there are a few basic questions to consider, which we will cover below. First of all, you will need to register entity in the form and collect documents for opening a grocery store.

Step 1 - Gather the required documents

You can choose either as a legal form for your business, or, based on your own preferences and the characteristics of each form. You may need to consult with a lawyer to make the right decision.

To ensure the full legitimacy and legality of your store, you will need the following list of documents (they may be requested by the inspection authorities):

certificate of registration of an individual entrepreneur or LLC;
title document for the commercial premises (lease or sale agreement);
permission from the sanitary and epidemiological service;
conclusion on the compliance of the trading facility with fire safety rules;
documents on the implementation of control sanitary and epidemiological measures, as well as agreements on the removal of food waste and garbage;
personal medical records of employees;
the text of the law "On Protection of Consumer Rights", as well as legislative, legal and reference Information for buyers and sales documents certain types products (all information should be in the buyer's corner on the trading floor);
book of reviews and suggestions;
certificates confirming the quality of the products sold;
if necessary - a license to sell alcohol and tobacco products, permission to use foreign labor;
documentation of the cash register and the journal of the cashier-operator;
certificates of control and measuring instruments;
trade register agreement.

Step 2 - Find a room

In the case of grocery stores, the choice of premises is especially important. Grocery stores that are exactly the same, but located in different places, can differ in profitability by 2-3 times.

First of all, it is determined by the client audience. Before making the final choice of a store location, evaluate the population of the area. Find out how often people come here, to what social strata and categories they belong to (schoolchildren, students, pensioners, housewives, workers, specialists).

A store located in a crowded place, close to large bus stops, metro stations, train stations, entertainment and business establishments, will obviously bring in more revenue than a similar store inside a residential area, and even more so in a residential area.

You will need a total area of at least 100-130 square meters. m, of which about 80 sq. m can be allocated for trade. Make sure that the rent is not very high, otherwise your store will turn out to be of little or no profit at all.

Step 3 - Make repairs

You can significantly reduce the cost of initial stage if you agree with the owners of the premises not to pay rent during the repair of the trading floor.

The argument in this case may be the simplest: if you suddenly decide to abandon your project later, the landlord will receive the renovated retail space for free. This will convince most owners retail space.

Step 4 - Recruit staff

If you do not have sufficient experience in the grocery trade, then you will need an experienced employee for the position of store manager. He must know the range of goods well, be able to quickly negotiate with product suppliers, optimize store operations and monitor employees. To keep the director motivated, add to his salary a percentage of the revenue received by the store.

Take Special attention reliability and honesty of the person appointed to the position of director. Then you won't have to worry too much about all the other employees. Hire a sufficient number of shift sales assistants (and, if necessary, floor consultants). Think about how many security guards and movers you need for your store.

Do not lose vigilance, especially at first. Monitor the integrity of the staff. Pay attention that they are polite with customers, do not steal or eat food stored in the store. Also pay special attention medical examination employees. These documents for opening a grocery store are also required to avoid problems in work.

Step 5 - Install Hardware

This is your main expense. To ensure the storage of a minimum set of goods that are in demand among buyers, you will need refrigerated display cases, refrigerated cabinets, freezers, scales for weighing products. The equipment also includes conventional showcases, racks. But this issue is still not as difficult to solve as opening a grocery store.

Include inventory in the same expense item: food storage containers, cutting boards, knives and other tools. Plan ahead to buy them as they only seem like small change. Do not forget that the use of new branded equipment guarantees you high-quality work, and also raises the prestige of your store in the eyes of customers.

Step 6 – Define the Product Range

On a trading area of 80 sq. m, you can safely place from 500 items of goods. It is best to organize the trading floor by breaking it into sections. This will make it easier for buyers to navigate and make your trade smarter.

Do not forget about the usual needs of people - based on them, you can place in separate sections household goods, household chemicals and personal hygiene products. In addition, make your list of products based on the capabilities of commercial and refrigeration equipment.

As you might guess, there is no universal ratio of goods. You can refer to the experience of successful supermarkets, but in general you still have to find the right solution yourself. To improve the work of the store, keep a record of the demand for each type of product. Find out which brands of goods and which products are in the greatest demand, and which ones are on display for a long time.

Step 7 - Find Suppliers

Of course, most food products can be found at a huge number of suppliers, even in small town. Two main issues remain important: the profitability of the acquisition and the quality of the goods. Having found the most reliable suppliers, purchase the first batch of goods and immediately start trading. After a month or a little more, the suppliers' agents themselves will begin to contact you, offering their services for the supply of goods.

At first, you will have to work on a prepaid basis, since the history and reputation of the store is very important for suppliers to trust it. In the meantime, you don’t have this story - suppliers cannot be completely sure of the reliability of your store. Successful work you will be able to show them that you can be trusted by supplying goods for sale.

Do not forget to check all the necessary documentation for the products supplied to you: certificates, invoices and certificates. Do not work with suppliers whose honesty and law-abiding cause you even the slightest doubt.

Step 8 - Don't be afraid of competition

In almost all cities, there have long been no places left completely undeveloped by the owners of grocery stores. Therefore, in any case, you will have to face stiff competition, especially from hypermarkets and retail chains. Is it profitable to open a grocery store, given this situation? Oddly enough, yes.

Do not rush to get upset if you find a long-running grocery store or supermarket in the place where you are going to open your store. Visit it, evaluate the range and quality of service. It often turns out that an outwardly presentable store is completely unable to satisfy the needs of customers - in this case, you can easily compete with it from the very beginning.

Practice shows that already six months after opening, a well-organized grocery store or supermarket attracts most of the customers and becomes the leader among all nearby stores. In addition, unprofitable grocery stores close, and then, if you have enough capital, you have the opportunity to buy out the vacant retail space in order to expand your own trade.

Is it profitable to open a grocery store?

How to open a grocery store: business profitability + opening instructions + options for placing equipment on the trading floor + financial plan+ 5 tips.

Capital investments: from 890,000 rubles
Payback period: up to 6 months

Food trade is relevant at any time, because food is the most demanded and consumed category of goods.

In any locality, be it a metropolis or a small town, the number of those who think about how to open a grocery store.

At the same time, most of them rely on the fact that the entire population of the planet eats, and after starting a business, they do not understand why everything did not work out as planned.

But a grocery store is a business that requires not only material investments, but also a lot of work, from choosing the right premises to high-quality advertising.

If you are interested in implementing such an idea, then continue reading our article, where we will introduce you to the main nuances of the case.

Is it profitable to open grocery stores?

Opening your own grocery store is a fairly profitable and sought-after business.

First of all, this is due to the fact that eating is natural need people, so people will always buy food products.

Opening a grocery store, like any other business, has its pros and cons.

Let's start with the positive:

high demand for products

Even in a crisis, people buy essential food: bread, dairy products, cereals, vegetables.

And already with their implementation, you can have a good income.

choice of any area for placement under a grocery store

This means that you can open a grocery store both in the city center and in a remote area.

But how to choose a place, we'll talk later.

ease of staff selection

To work in a grocery store, you do not need special education or qualifications, this allows you to quickly find suitable workers.

Now let's move on to the cons:

large amounts of work

Even opening a small grocery store, you need to understand that there will be a lot of work.

This is not only the purchase and sale of goods, but also its correct placement, accounting, control over expiration dates and storage.

product shortage problems

This is the number one problem in this business.

It can be associated with theft, carelessness of staff, and weight loss of certain foods.

As for theft, even with the installation of video surveillance and a radio frequency anti-theft system, this unfortunately cannot be avoided.

the complexity of business registration and verification of regulatory services

To open a grocery store, you need to get a lot of permits.

Then, in the process of work, representatives of the authorized bodies will make visits to verify compliance with the requirements of the law.

Choosing a view for your grocery store

Before proceeding to the analysis of the question of how to open a grocery store, we should talk about its types.

The cost of starting a business, as well as the management strategy, depends on the option chosen.

Store format "near the house".

As a rule, they are placed in small rooms with a total area of up to 25 m². The peculiarity of their location is that they are located in residential areas where people can look at any time.
The main specialization of this format is the sale of essential foodstuffs, so the assortment will be small, but quite sufficient.
Trade is conducted from behind the counter, so buyers will have to contact the seller.

Minimarket.
- Unlike the first type, goods are located on racks and in refrigerators, to which buyers themselves have access.
- The principle of self-service allows sellers to remove the obligation to sell products, but only serve customers at the checkout.
- The range of goods is quite wide: bakery products, dairy, confectionery, cereals, fruits, vegetables, alcoholic and tobacco products.
Convenience store.
- Its feature is work on time 24/7.
- The area and range are usually small. But everything you need is here.
- They are located near the roadway, residential areas, as well as in crowded places.

How to open a grocery store: step by step process

To open your grocery store, you need to be prepared for multi-stage work.

This includes:

selection of the format of the opened store;
finding a suitable place;
registration procedure;
obtaining permits;
purchase and proper placement of commercial equipment in the store according to a certain scheme;
selection of the target category of goods;
search for reliable suppliers;
recruitment;
conducting advertising campaign and store opening.

Let's analyze each stage in more detail.

1. Finding a profitable location to open a grocery store

After the format of the future grocery store is chosen, it is necessary to rent or purchase premises.

But for this you need to take care of choosing a good place.

To do this, do the following:

Take a map of the city and mark interesting areas for yourself - central or bedroom.
In selected areas, study the availability and number of such points of sale, including large supermarkets.
This is necessary in order to analyze the competition.
Study the contingent of districts.
This means that young people with medium and high incomes most often live in new buildings, people of different ages and incomes live in older areas, and in the private sector, built back in Soviet times Mostly retirees.

Note number 1: when choosing a place, be guided by the fact that the store is located away from supermarkets at least at a distance of 500 meters. Otherwise, buyers will prefer to go there, and not to you.

Note number 2: the store should be located in such a way that it is convenient to approach and drive up to it, and it should also be clearly visible from the roadway.

Note #3: When opening a grocery store in a village or small town, it is important to ensure that residents can get to it without obstacles. The best choice is the center locality or exit from it.

2. Registration and registration of the store

Let's start with the standard: or LLC.

These are the two most common forms in which many entrepreneurs prefer to work.

To open a small store where a minimum of products will be sold, opening an individual entrepreneur is suitable, for a larger scale and, if desired, selling alcohol - only an LLC.

Registration questions are the simplest step in registering a business, after which you need to start collecting a fairly large list of documents in order to obtain many permits.

When deciding to open a grocery store, you will need:

a document confirming the lease or ownership of the premises;
registration documents;
Entering the store in the commercial register (certificate issued by local authorities);
permission from SES;
certificates and licenses for the sale of certain categories of goods (for example, alcohol);
conclusion of the Ministry of Emergency Situations that the store premises comply with fire safety standards;
the conclusion of Rospotrebnadzor;
registration card of cash registers;
certificate of verification of control weights and measuring equipment of the grocery store;
workers' health records.

3. Requirements for the premises

In the question: " How to open your grocery store? important place is occupied by the room itself and its equipment.

The area and design will depend on the chosen format.

But general requirements are:

when placing a store in a residential building, a separate entrance is required; acceptance and shipment of goods is not allowed from the side of the building where windows and doors go;
mandatory availability of water supply and sewerage systems;
supply and exhaust mechanical ventilation;
availability of storage and utility rooms, as well as rooms and bathrooms for employees.

More detailed requirements can be found in the Decree of the Chief State Sanitary Doctor of the Russian Federation dated November 8, 2001 N 31 "On the Enactment of Sanitary Rules" (https://www.consultant.ru/document/cons_doc_LAW_4622/).

4. Grocery store equipment and its proper placement

Investing in the purchase of equipment in order to open a grocery store will be the largest expense item.

But we also suggest that you familiarize yourself with how it should be placed.

Consider the example of two systems: counter and self-service.

a) Counter system

This system involves the placement of equipment around the perimeter of the store in two tiers: wall and counter.

Thus, the seller-cashier will have full review trading floor.

From the equipment you will need to purchase the following:

equipment identification	Number of units		Total cost, rub.
Total:			RUB 596,000
wall tier
Single sided shelving	3	5 000	15 000
Corner rack	1	4 000	4 000
Bread showcase	1	12 000	12 000
Refrigerated slide	1	120 000	120 000
Refrigerator	2	100 000	200 000
Counter tier
cash counter	2	16 000	32 000
Demonstration counter	2	6 000	12 000
Freezer chest	2	30 000	60 000
Refrigeration showcase	2	60 000	120 000
cash register	2	10 000	20 000
Scales	2	6 500	13 000

When choosing this store format, the equipment will form a vicious circle, which may look like this:

Placing equipment in such a system is much more complicated and expensive than in the first case. b) Self-service system

Here you will need to know the principles of merchandising, namely the concept of the "golden triangle".

Its essence is to place the equipment in such a way that visitors visit three points:

input;
showcase with the best-selling goods;
cash register.

Thus, the buyer, in order to get to the checkout, moves around the trading floor and makes purchases.

The schema looks like this:

To equip a grocery mini-market you will need:

equipment identification	Number of units	The cost of one unit, rub.	Total cost, rub.
Total:			RUB 1,005,000
cash box	2	30 000	60 000
Bread showcase	1	12 000	12 000
wall rack	4	5 000	20 000
Corner rack	2	3 000	6 000
Double-sided rack (island)	2	6 000	12 000
vegetable rack	1	14 000	14 000
Refrigerated slide	3	120 000	360 000
Refrigerator	2	100 000	200 000
Freezer chest	2	30 000	60 000
Refrigeration showcase	3	60 000	180 000
shopping carts	20	500	10 000
Basket stand	2	2 000	4 000
Pass-through systems (swivel frames)	2	10 000	20 000
Luggage storage	1	14 000	14 000
cash register	2	10 000	20 000
Scales	2	6 500	13 000

Following the principle of the "golden triangle", the equipment in the mini-market can be placed in this way:

5. Definition of assortment and search for suppliers

In the question: "How to open a grocery store?" an important place is occupied by the definition of the range of goods.

It is important that customers can make the most of their shopping in one place.

Therefore, even the smallest assortment should consist of the following items:

bakery products;
milk products;
drinks (soda, juices);
cereals;
sugar, salt, flour.

This offer of goods is suitable only for small shop working in the "at home" format.

And if it is possible to open a grocery store with a self-service system, then the assortment should be wider:

meat and fish;
confectionery;
sweets, cookies;
cheeses, sausages;
Tea coffee.

How to look for suppliers in order to open a grocery store?

It's really easy.

Ads, the Internet - these are the two main sources.

Also, the suppliers themselves can go to the newly opened store.

You need to be prepared for the fact that there will be many suppliers, since many wholesale bases specialize in only one direction of products.

During the conclusion of contracts, it is necessary to pay attention to the following points:

purchase price;
terms of payment - prepayment or postpaid;
the possibility of deferred payment;
the presence of installments;
terms and conditions of delivery.

At first, you will have to work on a prepaid basis, since suppliers do not really prefer to work with "newcomers" upon shipment of goods.

6. Recruitment

“The road that leads to success is forever renewing itself. Success is a progressive movement, not a point that can be reached.”
Anthony Robbins

Another expense item in order to open a grocery store is the search for staff and remuneration for their work.

First of all, who needs to be hired is a manager.

His duties will include the purchase and accounting of goods, the conclusion of contracts with suppliers.

But the presence of such a position is only suitable for opening a mini-market.

To open a grocery store, it is better to recruit workers with work experience, and in subsequent work, you can do training and internships for those who do not have it.

Note: each employee must have a sanitary book.

As a rule, sellers work in shifts, since the grocery store's work schedule most often reaches the 12-hour working day.

It is also mandatory to have an accountant position who will deal with accounting for income and expenses, compiling and filing reports.

Job title	Qty	Salary, rub.	FOT, rub.
Ordinary grocery store
Sellers-cashiers	4	12 000	48 000
Accountant	1	18 000	18 000
Cleaning woman	1	10 000	10 000
Total:	6		76 000 rub.
Minimarket
Manager	1	20 000	20 000
Sellers-cashiers	6	15 000	90 000
Accountant	1	18 000	18 000
Security guard	2	12 000	12 000
Cleaning woman	2	9 000	18 000
Total:	12		RUB 158,000

7. Grocery store ad

In order for the products that will be in demand among buyers, you need to pay special attention to the advertising campaign.

First of all, you need to take care of the sign and an attractive name.

Then you can use the following marketing tools:

banners;
distribution of leaflets and brochures;
advertising in local media;
holiday opening.

How much does it cost to open your grocery store?

Those who are interested in the question of how to open their own grocery store want to know the approximate amount of capital investment.

Let's say right away that the costs depend on the choice of format.

Therefore, again, consider the size of investments in two examples:

Item of expenses	Format of the convenience store, rub.	Mini-market, rub.
Total:	RUB 892,000	RUB 1,635,000
Business registration	10 000	10 000
Repairs to the premises and communications (if necessary)	50 000	120 000
Equipment	596 000	1 005 000
Purchase of the first batch of goods	200 000	400 000
Security system installation	10 000	40 000
Advertising	15 000	40 000
Other	11 000	20 000

The monthly costs for both options will look like this:

Most often, the margin on goods at the points of sale of products is about 35-40%.

For the first format, suppose that average check will be about 400 rubles, and the number of visitors - 80 people per day, so you can get more than 800,000 rubles per month.

From this amount, regular expenses are deducted, as well as expenses for the purchase of goods.

With stable work and a constant flow of people, a business can pay off in six months.

Opening a grocery store in the second format will pay off faster, as people shop on their own.

Imagine that the average bill is 500 rubles, and the number of buyers increases to 120 people.

In this situation, you can have a monthly revenue of more than 1,500,000 rubles.

The payback period in this case is reduced to 3-4 months.

In order to open profitable store products, check out this video:

Finally, I would like to give some tips on how to open a grocery store:

Plan your procurement plan wisely

If it immediately became noticeable that some product was not in use, next time order a smaller quantity of it.

Develop a coupon system

To do this, it is enough to place ready-made coupons in local newspapers or on the Internet, which can be cut or printed.

This will encourage customers to go to the store where they have a discount.

In addition, you can set specific conditions for using the coupon: for a specific product or amount.

Develop a bonus program

In order to fix this, you can order plastic cards for regular customers.

Run promotions

There are a lot of ideas here on how to organize them - discounts on certain products, discounts on a certain day of the week, discounts for pensioners.

Sell a unique product

For these purposes, you will have to find a supplier of interesting goods, or organize your own brand.

But the latter option is more suitable in the perspective of store development.

As a result, the following can be said about how to open a grocery store- in fact, this is a costly business both in terms of finance and organizational issues.

It is important to understand that having a grocery store is not an easy task, it requires a lot of effort, time and attention to the purchased goods, the operation and serviceability of the equipment, as well as the maintenance service.

But at proper organization and the discipline of employees can achieve considerable success in this area.

And it already depends on the mood and willingness to work hard.

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I want to start a business, but I do not know which sector of activity to choose? Every second person who wants to work for himself and receive a stable income asks himself this question. The problem is solved when you see a competitive direction that promises stable profits in the future. People want to eat, even in a crisis, the demand for food does not fall. It is this fact that motivates entrepreneurs. How to open a grocery store and get profit?

Formula for success

There are several factors that ensure the profitability of a trading business:

Grocery store location.
Competition analysis.
Assortment formation.

A good start is a position from the point of the right place, quality products and good service. Compliance with these points guarantees a positive result.

Where is the best place to open

Finding a location commercial premises based on these formats:

Small shop in the center of the residential area. This option is successful for the outlet. A circle of potential buyers is immediately formed - residents of houses near the store. The second point is to get acquainted with the products of competitors, you need to make sure that your product is superior.
A large outlet (mini-market - an area of more than 100 sq. M.) Assumes distribution according to the self-service format.

Important: opening a large grocery store requires a lot of money, and places with high traffic of people.

According to the specifics, outlets are divided into:

Narrow range - trade in one type of product (sausage, cheese, wine, beekeeping, coffee and tea).
Specific specialization - vegetable, fish, meat or grocery store.
Combined point - meat and milk, bread and confectionery, wine and groceries.
A department store (market) includes all types of products.

It is profitable to open your store when there is room and the initial circle of buyers is formed.

Deciding on a business model

The entrepreneur must choose legal form enterprises. This will allow you to calculate further costs for registration and how much you need to spend on doing business.

Franchise. The food market often offers to buy a business. The option is very convenient, as it eliminates the steps to promote the store.

Attention: franchising creates an impressive obligation for the entrepreneur under the terms of the contract.

Medium or small business - revenue restrictions for 12 months (1 billion rubles and 500 million rubles).
IP (micro-enterprise), including small set personnel (up to 15 people), and no more than 50 million rubles. revenue for the year.

Tip: you need to open an individual entrepreneur first, this is the easiest option that does not require unnecessary red tape with documents.

Registration

The organizational moment for any business is the mandatory registration of activities. A set of documents depends on the type of goods sold. List of required permissions:

Certificate of ownership of the premises (lease or sale agreement).
Registration of the form of activity (LLC or IP).
The conclusion of the SES, allowing trade in food products.
Information about the work on disinfestation.
Availability of health books for employees of the store.
Information about the observance of fire safety.
Certificates and licenses for the sale of all goods available in the store.
Settlement and cash receipts for servicing (cashier journal, technical and ordinary passport of the KKM version).
Equipment test document.
The book of reviews and suggestions is always in the trading room.

Important: the list is incomplete, so you should collect documents in accordance with the rules provided for by the law of the Russian Federation "On retail". A separate permit must be obtained for the sale of alcohol and tobacco products.

Equipment

The normal functioning of the outlet depends on the equipment. It can be rented, bought or contracted with one manufacturer. It is profitable and economical to rent furniture and devices for goods. The process is divided into three stages:

Counters and racks should be universal for buyers. The availability and openness of the product attracts the client, and increases the chance of making a profit.
Freezers should be selected for economy (reducing energy costs).
Refrigerators, special containers for drinks, offal are best rented from trusted suppliers. It guarantees timely maintenance of equipment and the correct display of goods.

Important: in order to determine the amount of equipment and other trade components, you should know the total area of the store. There is no need to clutter up the outlet with a lot of furniture, there should be room for the movement of staff and customers.

Don't forget the product

Where to start, forming an assortment. First of all, it is the order of essential goods. Bread, dairy products, pastries, meat are purchased from local suppliers. This will prevent product damage. The assortment of the store is from scratch, it has a variety: a confectionery department (at least 20 types of sweets and cookies), vegetables, you can add household chemicals. The main thing is that the buyer goes to the store and buys everything he needs to the maximum. Submission Requirements:

Exceptionally fresh appearance, products have normal production time.
Pastries and bread are in clean boxes or racks.
No dust and dirt on display cases.
The sale of goods takes place in plastic gloves.
The presence of a pleasant smell in the store.

You can diversify the service of a grocery store with the help of hot drinks (tea or coffee) on the spot, how much this service costs is determined by the cost of the goods. Additional profit is immediately formed, due to people who stopped for a bite to eat or just dropped in at lunchtime.

Tip: you need to place the product in accordance with its categories, you should not put the products in one pile. For the client, such a scheme will be inconvenient for perception.

Cooperation with food companies

In order to promote the business, suppliers of the goods, proven in practice, are selected. Criterias of choice:

Familiarize yourself with the terms of delivery of products (schedule, cost of goods).
Is it possible to return damaged products?
How services are paid - installment plan, discount on the sale of goods of a particular company.
Is it profitable to sell the goods of this supplier - the variety of assortment, the presence of well-known brands.
How much money is needed for bulk purchase products from the selected wholesaler.
Availability of all related documents for the goods (license, quality certificate).
Forms of conclusion of the transaction (permanent or temporary work).

Responsible Supplier - Efficient Grocery Store Operation.

Personnel selection

The entrepreneur hires employees based on the volume of work in the store. It can be two or four salespeople with experience in the trade. The vacancy is placed by means of the announcement in the newspaper or on Internet sites.

Important: the employee must be neat, sociable and friendly. The activity of the staff affects the influx of people by 15%.

A small store provides for the hiring of an accountant, a security guard and a cleaner. A successful leader cares about the staff, so it would be useful to introduce a motivation system. Where to begin? First of all, offer employees piecework wages - a fixed percentage for the worked shift

Creating a "chip"

A large number of competitors forces entrepreneurs to take unusual business steps. There are grocery stores at every step, and the buyer is not surprised, except perhaps by the low cost of goods. Each point of sale has only one chance, on the path of generating income. To implement a successful business from scratch, non-standard ways of thinking are used. Advertising alone is not enough: a bright signboard, distribution of leaflets and attraction with discounts. The scheme is quite hackneyed in the retail market, and does not have much effect. Interesting offers:

The conversation with the client takes place in his language. The seller makes it clear to the person that he is offering a product that is beneficial only to him.
Sale of point of arrival and purpose of travel. Do not impose the product, but simply talk about what benefits the buyer will receive.
Creating inspiration for people - this rule works for all products in the retail market. The client receives a lot of positive emotions, which increases the percentage of visiting the store for the second time.

The marketing moves of entrepreneurs allow you to reach a new level and get ahead of your competitors by a large number of steps.

Development of a financial plan

How much does it cost to open a grocery store from scratch? Where to get money? How to distribute start-up capital? These are the three main questions of doing business. We find a solution.

Formation of start-up capital includes costs:

Rent of retail space - about 100,000 thousand rubles.
Purchase (rent) of equipment - about 200,000 - 300,000 thousand rubles.
Production costs - about 500,000 thousand rubles.
Registration of activities - about 80 thousand rubles.
Other expenses ( disposable tableware, accessories, advertising) - about 50,000 thousand rubles.
Salary to employees - about 200,000 thousand rubles.

Total: RUB 1,230,000 thousand

Sources of money. There is not always such a large amount, so you should choose options to support your business:

Making loans. work credit organizations who provide the required amount of cash. Advantages of this method: payment of the entire amount in installments. The downside is the high interest rate.
Attracting investors. Develop a business plan, and start looking for founders who are willing to invest in trading.

Important: the idea of shop promotion includes points - general expenses for the opening, and the payback of the project. Experienced analysts and economists will check how profitable it is for them to cooperate with you.

Participation in public funding. Exists special program which helps start-up entrepreneurs. To do this, register at the employment center, and provide detailed plan store opening.

Distribution of money. With a successful strategy, the promotion of a grocery store will not take much time - from 6 to 12 months. During this period, income and costs are carefully formed, where a mark-up of 50% is necessary, or vice versa, discounts for illiquid goods. Proper management of finances will prevent the occurrence of risks when opening a store from scratch.

Many people who dream of starting a business and working for themselves start with a grocery store. The main argument in choosing the type of activity is availability, high demand for food and, perhaps, the successful experience of many other entrepreneurs. But you should not count on an “easy walk”, because without proper planning and preparation grocery store business plan hard to count on quick payback and overall business success.

The first step is to create own plan, which has a strategic and financial component. In the first case, we are talking about the final goals and possible obstacles that may get in the way, and in the second - about the costs of registration and maintenance of the business.

In general, before opening a grocery store, you should do the following:

Analyze the market and the level of competition.
Consider the location of the outlet.
Consider pricing policy.
Draw up a financial business plan and development strategy.

Primary expenses and where to get money

To figure it out how much does it cost to open a grocery store from scratch, it is worth doing some simple calculations. This type of business involves the following costs:

Buying or renting premises. The average cost of a pavilion in the capital will cost 400-500 thousand rubles. Rent will be cheaper (about 80-100 thousand). For provincial cities, costs will be an order of magnitude lower.
Purchase of equipment (cash desk, racks, showcases, refrigerators, etc.) - 300-400 thousand rubles.
Salaries of employees - from 90 thousand rubles a month, assuming that four people will work in the store.
Additional items of expenditure - fire alarms, security, hiring cleaners, buying licenses for the sale of alcohol.

Where can I get money to open a grocery store? There are several options:

Attract an investor with sufficient professionalism in this area. Such a person not only invests money in the project, but also helps with useful ideas.
Get a loan from a bank. This method of replenishment is best used as a last resort due to the stringent refund conditions and high interest rate. In addition, not everyone can apply for a loan. This will require a good credit history, a package of papers and a business plan with a detailed description.
Get a government subsidy. Condition for registration financial assistance- being registered with the employment center for a year, as well as the lack of employment. Unlike a loan, money does not need to be repaid. But there is also a drawback regarding the small amount of assistance.

The best option is when you have your savings at hand, because then you can not depend on anyone and gradually implement the plan into life.

Where to open a shop?

Its popularity among buyers and the rate of payback depend on the location of the outlet. If the choice is unsuccessful, the profit will be minimal, and the sale of the business may soon be required. In order not to miscalculate in this matter, it is recommended to take into account a number of points - the type of outlet (stall, store) and the current budget.

It is more profitable to open a small grocery store in a residential area, where your own contingent of buyers is quickly formed. Thanks to this, the products are actively bought up and do not deteriorate. It is easier for a person to go to a small store near the house than to take a minibus or walk to the supermarket.

When choosing a room, you should pay attention to the reliability of the structure, the convenience of the entrance (the possibility of arranging it) and the presence of connected communications (water, heat, sewage, and others). If you miss this point, subsequent registration costs may increase several times.

What documents are needed?

Key rod modern business is a bureaucratic component, therefore, before opening a grocery store, it is worth collecting a considerable package of documents. To get started, you should register as an individual entrepreneur or legal entity, and then get a lot of permissions.

Below is a list of documents that may be required:

Medical books (for each employee).
Contracts for garbage collection, deratization and pest control.
Sanitary passport, which must be kept inside the store and presented upon request. The document contains a list of work to be performed.
Papers confirming the right of the entrepreneur to use the premises (purchase and sale agreement or lease agreement).
Certificate of workplaces, which must be drawn up taking into account the current sanitary standards.
Licenses and certificates that allow you to trade a certain type of product.
Book of suggestions and reviews.
Certificate confirming the entry in the register of the settlement.
List of emergency phone numbers (should be visible).
Conclusion of specialists on the compliance of the premises with the standards in the fire safety sector.
Information on servicing beneficiaries out of turn.
Documents on RKO - technical passport of the KKP, cashier's journal and others.
Certificate confirming the fact of the control check of measuring devices.

This list is not complete and can be expanded if it is planned to hire a foreign citizen or if there are other subtleties of the future business.

Repair and purchase of equipment

Making decisions is it profitable to open a grocery store from scratch, it is important to take into account all items of expenditure, including repairs and the purchase of equipment, without which it will not be possible to organize a business.

Before starting repairs, it is important to remember:

Comfortable conditions for buyers and sellers should be created in the store. When determining temperature regime and humidity levels, it is worth considering the storage requirements of various products.
The minimum number of rooms is two: for the sale of goods and for its storage. This does not include utility room and toilet.
The area of even a small grocery store should be from 50 square meters or more. Otherwise, the equipment will not fit, and one can only dream of comfort for visitors.

Average repair costs are delimited financial possibilities. If you do only what is necessary, the costs will amount to 100-150 thousand rubles and more.

The greatest difficulty arises when choosing and purchasing equipment for opening a small grocery store. This is one of the main items of expenditure. The list includes scales, racks, refrigerated and ordinary showcases. You will also need a freezer and refrigerator, RKO and counters.

In order to save money, you can buy used equipment. But there is a downside here. Such equipment is most likely not under warranty and can fail at any time. The best solution is to rent equipment directly from the supplier, but the availability of such an opportunity should be clarified in advance.

How to choose an assortment?

To attract a buyer and convert him into a category regular customers, it is important to offer a wide range. Even a small grocery store should have everything you need for everyday life. But it will not be possible to cover everything - it is worth focusing on the target buyer and the location of the outlet. The main attention should be paid to essential products - pastries, bread, "milk", meat, drinks, and so on. In order to save money, all these items can be purchased from local suppliers.

The outlet should also have other products - sweets, household goods and sausage. When compiling the list, it is important to focus not only on the potential profit, but also on the expansion of the number of customers. For example, chewing gum will not bring much profit, but they are in demand among kids and adults.

Supplier selection

At the stage of opening a grocery store, it is important to resolve the issue with suppliers. One of the schemes of work is the supply of goods from the warehouses of the distributor. With this approach, the cost of goods due to additional costs for storage and staff salaries will be overestimated. Alternatively, you can buy goods in large hypermarket followed by price hikes. At the same time, it is worth remembering about competition and comparing your pricing policy with the prices of competitors.

The main thing in business activity— establish good relations with suppliers, show yourself on the positive side, but be as attentive as possible. In the process of accepting the goods, you should pay attention to its appearance and expiration date. It is difficult for the buyer to explain that the missing kefir or crushed ice cream is the fault of the supplier. When such a product appears, it is advisable to immediately remove it from the shelf so as not to lose the trust of customers. Separate attention should be paid to the expiration date of the goods. To avoid early spoilage of products, it is important to properly organize their storage.

Personnel Selection Rules and Marketing

The success of a grocery store and its profit depends on another factor - the qualifications of the staff. Here it is better not to save money, but to hire people who have experience and have been in the trade for a long time. Experienced employees know how to properly arrange the goods, they know how to communicate with customers and warn in a timely manner about the lack of a particular product.

To attract employees, it is better to choose a piecework payment option when a person receives fixed payment per day in the store and a percentage of the sale. The duties of the employee should include customer service, assistance in dealing with suppliers and control of goods. All of these factors are of key importance. The professionalism of the seller determines how many buyers will return to the store and become regular customers. That is why it is important to control the work of employees and not allow them to be rude to visitors. It is worth remembering that a person will come to a cozy store with friendly sellers more willingly.

To attract the attention of buyers, it is worth holding promotions, periodically making discounts on certain groups goods, beautifully decorate windows. One of the cheapest ways to promote is posting ads. Be sure to have a bright sign that should attract attention.

General expenses (financial results)

— promising and interesting direction. But main question, which worries many aspiring entrepreneurs, concerns the cost of starting a business. All items of expenditure should be listed in the business plan. Let's highlight the main points:

Purchase of goods for the first time - 150 thousand rubles.
Purchase of equipment - 120-140 thousand rubles.
Repair of the premises - 300-400 thousand rubles.

Regular expenses:

Rental fee - from 20 thousand rubles.
Salary (4 people) - 90 thousand rubles.
Utility payments - 15 thousand rubles.
Taxes - 15 thousand rubles.
Purchase of products - 160 thousand rubles.

The total costs are about 900-950 thousand rubles. To this amount, you can add the cost of purchasing licenses and so on. The average profit of a small store is 400-450 thousand rubles per month. The level of profitability in the Russian Federation is 30%.

How to open a small grocery store: step by step

In conclusion, we highlight the sequence of actions in which it is necessary to act when opening a retail outlet:

Decide on the location of the store.
Register an individual entrepreneur or LLC. When selling alcohol, the second option is required.
Select the taxation mode.
Prepare technical project and permit papers.
Buy shop equipment and after repair, arrange it indoors.
Decide on target audience and take this into account when determining the range and pricing policy.
Find several reliable suppliers.
Submit information about the opening of the store to Rospotrebnadzor.
Hire employees and sign contracts with them.