Business plan for opening the production of household chemicals. Profitable business: production of detergents. How to open a detergent production? Top Selling Items in a Household Chemicals Store

modern civilization literally obsessed with cleanliness. Detergents and antibacterial compounds, detergents and abrasive powders ... All this is consumed daily and in gigantic quantities.

If we do not take into account environmental problems, when some manufacturers are not too scrupulous about the substances used in their products, then there is nothing wrong with this: the production of detergents has always been, is and will be very profitable, and its products are in demand.

Comparison of sales volumes

To date, powder products are leading in terms of production volumes. They are easy to manufacture, cheap, and therefore are in high demand among consumers. In our country, detergents in the form of tablets, which are very popular in Europe and the USA, are practically not common.

In second place are liquid products. Their advantage is that they do not contain "hard" components that can cause allergies.

The possibility of manufacturing a wide range of products depends on the equipment of production necessary equipment. Modern liquid detergents are much more difficult to manufacture, as they contain a lot of components. However, domestic companies often use only the most simple views, which include only sets of surfactants, fragrance and dye.

The cost of such detergents is also low, and the profitability of production is higher, since up to 40% of the volume falls on water.

Information about production technology

The very technology for the production of synthetic detergents includes several main stages: mixing the composition, drying (in the case of powder formulations), and packaging.

At the first stage, a rather heterogeneous composition is obtained. In order to reduce the particle size, it is driven through a colloid mill. As for drying, it is carried out in special chambers, spraying and drying the composition. The process takes place under pressure up to 50 atmospheres and at a temperature of 250-350 °C.

Such production of detergents is not very feasible from an economic point of view, since it requires considerable energy costs, and dust pollution requires strict control by supervisory authorities. Much more successful is the crystallization method, for which low-temperature drying towers are used.

Let us once again recall domestic realities: our manufacturers often simply do not have the funds to purchase such high-tech equipment, and therefore the funds are produced by banal dry mixing. A little less often, spraying of dissolved anionic surfactants onto a pre-prepared dry base with a fragrance and an abrasive is used. In this case, it turns out that the production of liquid and dry detergents is approximately the same cost.

List of required equipment

As you probably guessed, to make even the simplest powdered cleaning agent, you will need a considerable list of modern equipment. Let's list the main ones.

• Universal mixers.
• vacuum chambers.
• homogenizing plants.
• Containers for detergents.
• Mixers.
• Pumps, dispensers, other distribution equipment.

On one such line, not only cleaning products, but also the following list of products can be manufactured.

• Shampoos and hair balms.
• Shower gels.
• Bath foam.
• Soap.

Packing

Note that the average production of detergents requires several different packaging lines at once. finished products: for pouring liquid and gel-like formulations into a PE jar with a volume of 250 ml or more; of the same line, but for filling into containers up to 1000 ml. For each of them, it is required to purchase separate storage tankers.

Such a requirement is put forward by regulatory authorities to ensure that different compounds do not react, the products of which can be very dangerous to humans. Powder types are easier, but proper packaging is very important here. As a rule, they are packed either in cardboard containers or in plastic bags.

Some information about the premises

Please note that equipment for the production of liquid detergents is very bulky, so it makes no sense to rent a small room: you need at least 550 square meters of space. A medium-sized enterprise produces about 800 tons of products per year, so warehouses should be spacious enough.

Since the placement of personnel in the same rooms where finished products are stored is not allowed, it is necessary to provide separate rooms for rest and meals, isolated from warehouses and the production workshop, with a separate ventilation system.

Expenses

All equipment, documents, rent and other costs will result in approximately 6-7 million rubles. The cost of ready-made block complexes intended for the production of a wide range of detergents is approximately 5 million rubles.

The production of detergents pays off in about four years. Such long term partly due to the fact that due to the rather stringent requirements of the SES, some entrepreneurs are forced to place their production in workshops more large enterprises, paying the latter a huge rent. This causes a sharp increase in the cost of production and increases the selling price for it.

SES requirements for the production of detergents

Since we have touched on this topic, we should reveal it in more detail. Since the production of synthetic detergents is an activity that is potentially dangerous both for humans in particular and for environment in general, the requirements for it are quite stringent.

Firstly, the production should be located only in those premises, the decoration of which does not allow the accumulation of active substances. Simply put, walls, ceilings and floors must be finished with plastic or tiles that can be easily washed.

There is always a demand for household chemicals: neither seasonal fluctuations nor the crisis affect it. After all, even in the most difficult times, people want to live in beautiful, well-groomed housing. Every day we clean, do laundry, wash dishes, take a shower…

Manufacturers meet the needs of customers and offer high-quality and inexpensive products of various categories - on the shelves of stores you can find disinfectants, detergents, washing, cleaning, disinfecting and, of course, cosmetics.

Today we will talk in detail about how to write a business plan for a household chemicals and cosmetics store.

Selling household chemicals is a great choice for a novice entrepreneur

Due to the specific features of the goods themselves, the trade in household chemicals has many advantages. In particular, this is due to the fact that:

• most of the funds are spent quickly enough, and the average family renews their stocks at least 1-2 times a month;
• almost all products have a long shelf life and do not require special storage conditions;
• due to the fact that the average cost of a unit of goods is low, you can immediately buy a fairly large assortment;
• as an entrepreneur, you can choose any trading format - from a car shop to a hardware market.

Of course, it will not be easy to compete with major market players - almost every city has own network household chemical stores. However, there are always places that have not yet been "captured" by networkers. In addition, it should be borne in mind that it is simply impossible to present products of all brands that are on the market in one store at once. And you can use this factor to your advantage.

Step 1. Organizational issues and registration

A lot depends on the format of the store you have chosen. If it's a small dot retail, it will be enough to register as an individual entrepreneur.

However, if you are preparing a business plan for a household chemicals and cosmetics store with the prospect of developing into a chain of stores, you should immediately take this into account and open an LLC.

In the case of a small shop, you can limit yourself to trading from behind the counter. But if the size of the premises allows, it is better to organize self-service or mixed trade (some of the products are put away in showcases, and some are placed on shelves in the public domain).

Trade licensing is not required in this case.

In addition, it is important to choose the name of the household chemicals store. It should be simple, bright and memorable, because it is the “face” of your business. If there is not enough imagination at all, you can choose the name of the “classic” type of household chemical stores - for example, Hostess, Cinderella, Brownie, Shine. You can use beautiful female names or flower names. They are not too complicated and are well recognizable. Remember that "whatever you call a ship, that's how it will sail."

Step 2. Choosing a room

It's no secret that the right choice of premises is one of the main factors of your success. Sleeping areas can be "cut off" immediately - as a rule, they have long been monopolized big supermarkets and supermarkets with a large selection of products that people have long been accustomed to.

But on the central streets of the city, a household chemicals store will be very useful. Ideally, you can rent a room located near grocery stores or right on the territory of one of them. Why exactly? Everything is very simple: along with food, people, as a rule, also acquire household chemicals.

The area of ​​the room must be at least 100 m2. Naturally, it must be a quality repair. Rental price in modern shopping malls ranges from 5 to 20 dollars per 1 m 2.

Step 3. Determine the range

When compiling a business plan for a household chemicals and cosmetics store, you must definitely decide on the range of products that you will offer to your customers. It is desirable that in your store customers can find not only household chemicals, but also personal hygiene products, as well as cosmetics and perfumes.

Which items sell out the fastest? First of all it is:

• face, body and hair care products;
• shaving products;
• cleaners and detergents;
• shoe care products;
• decorative cosmetics and perfumery;
• washing powders;
• hosiery;
• all kinds of beautiful gift sets.

If you don't plan to create a highly specialized store selling high-end products, it is better to focus on mid-priced products that are in high demand.

Separately, it should be said that in order to increase trade turnover by initial stage it is recommended to reduce the trade margin. It is hard to imagine that buyers will bypass a store that offers the right products at affordable prices.

The number of commodity items should vary within 5-15 thousand. That is, the available goods should be targeted at citizens with different levels prosperity.

Step 4. Purchase of equipment

Move on. How to equip a household chemicals store? The main set includes counters, racks and showcases. Behind the counter is a cash register (it is desirable to have at your disposal 1-3 cash registers). The racks are placed in trading floor, along the walls and in the center of the room.

It is important that there is a sufficiently large distance between them so that customers can move freely around the store. If we are talking about a self-service store, there should be shopping baskets and cells where people can leave their things at the very entrance.

You can save a lot of money by buying used equipment. However, in pursuit of cheapness, you should not grab the first counter offer. The image of your store and, as a result, your profit directly depends on how well your store is designed. Therefore, if you can’t find used equipment in good condition, it’s better not to be stingy and take a new one - the money spent will quickly pay off.

To open a household chemicals store from scratch and achieve high profitability, you need to analyze the market and competitors, draw up a product range, choose the right room. It will take a lot of time to register a company and obtain permits. In many ways, the efficiency and level of profit will depend on the ability to find wholesalers who supply products at reduced prices. Proper display of goods, advertising campaigns - all this affects the amount of income received. Therefore, it is necessary to understand all this in detail.

The relevance of opening a household chemicals store

Many aspiring entrepreneurs want to open a household chemicals store in small town. This is not surprising, because such products belong to everyday goods. Any person every month makes purchases in such stores with different frequency.

As a result, only one family spends from 2,000 to 4,000 rubles a month. Someone spends much more, preferring branded goods.

Modern citizens are used to doing their own shopping, so it's better to spend a little more money, but to provide customers with the opportunity to choose products themselves and pay for them at the checkout. The presence of a sales assistant will be an additional plus.

Advantages of working in the field of household chemicals

A novice entrepreneur, before starting his own business, must figure out whether the direction he has chosen is profitable or not. To do this, it is necessary to evaluate all the advantages and disadvantages of the idea.

Selling household chemicals is an idea that can bring a good income. The prerequisites for this are the following advantages:

• high demand for products, and for the most part it does not depend on the economic situation in the country and in a particular family;
• ease of starting a business - there is no need to license your activities or have any specific education;
• long shelf life of products allows you not to constantly monitor demand - this can be done once a month or less, the main thing is to make sure that the most hot commodity was always available.

Household chemicals store in terms of demand among the population can only be compared with grocery stores. They go shopping very often. Therefore, there is no doubt about the profitability of such an outlet. At the same time, it is much easier to store household chemicals than products.

Of the minuses, a high level of competition can be noted - it will not be easy to win back your place in the market. In many ways, the level of income will depend on the correct choice of location, marketing strategy. To attract your customer, you can offer a system of discounts or loyalty programs, exclusive products.

Registration moments

Opening a household chemicals store from scratch will require registering your business. It should be noted right away that under the law on licensing this species activities are not covered. This means that you do not have to obtain the corresponding document. But it will not be possible to completely avoid paperwork. You will have to get the following documents:

1. permission from SES;
2. permission from the fire department;
3. official lease agreement for the premises (if it is owned, then an appropriate certificate will be required);
4. quality conformity certificates for the supplied products (you need to request them from your wholesale suppliers);
5. an agreement for the removal of garbage and solid waste, the disposal of fluorescent lamps, if any.

Will not do without the official registration of their activities. Organizational form anyone can be here. But in a small town it is more appropriate to use IP, especially if a novice businessman opens a store. When registering, the application will need to indicate the OKVED code 47.75 - "Retail trade in cosmetic and personal hygiene products in specialized stores."

The choice of taxation system - at least milestone. The level of profit and tax deductions will depend on it.

If the store area is less than 150 m 2, then it will be possible to choose UTII. Otherwise, it is worth stopping at the simplified tax system "income minus expenses." It is this simplification that should be chosen, because the size of the margin in this area is not too large, and there are still other expenses.

Premises for a household chemicals store

Sometimes even experienced entrepreneurs do not know where to start opening a household chemicals store. One of the most important points is choosing the right location to trade. The store must be located in a crowded or residential area. The last option is acceptable if there is a large number residents nearby and the absence of competitors. The most successful location methods are the following:

• on the first floors of residential buildings in houses and areas with a large number of residents;
• on the first floors of large shopping centers.

Entrepreneurs are often afraid to open outlets for household chemicals near supermarkets. They explain this by the fact that such establishments already have the appropriate product. But in fact, it turns out that visitors to the supermarket actively buy household chemicals in nearby stores. Such demand is explained by a much larger assortment and a better price.

If you plan to open a small shop, then a room with an area of ​​​​100 m 2 will be enough. On them it will be possible to place the trading floor itself with racks, a warehouse and a room for staff and their belongings.

Purchase of equipment

As such, expensive equipment for a household chemicals store is not required. It will be enough to buy the following:

• racks and shelves;
• showcases;
• KKM (1 - 2 pieces will be enough);
• storage chambers;
• carts and baskets.

If you plan to open a self-service store, then you should additionally think about installing CCTV cameras and a panic button. This will protect against theft and illegal intrusions into the premises.

Assortment definition

The level of income and profit will depend on two components - the breadth of the range and the price of the product. Do not overestimate the cost, as the level of competition in this niche is high. It is better to focus on the average market prices. The list of products sold should include the following categories of goods:

• hair care products (including shampoos, masks, conditioners);
• shower gels and soaps (liquid and lump);
• oral care products (toothbrushes and pastes, mouth fresheners);
• baby products (diapers, creams, etc.);
• napkins, toilet paper;
• detergents and sponges, rags;
• detergents (powders, bleaches, conditioners).

Additionally, the store can place goods from related categories - perfumes, stationery, underwear, hosiery and jewelry.

When deciding on the assortment, it is necessary to think not only about product categories, but also about their prices.

Price popular products it is better to do less than competitors, since buyers usually remember the prices for such products. But cheaper products can be sold at a higher price.

Where to buy products?

It is very important to find wholesale suppliers of goods. You can buy products at wholesale bases or from private traders. It is important that they provide quality certificates. They may be needed by buyers or regulatory authorities.

The margin for household chemicals ranges from 10 to 35% on average. At the same time, the number of items usually varies from 5,000 to 10,000 varieties of goods.

You can try to arrange the supply of goods directly from manufacturing plants. Then the size of the margin will be even more impressive, which means that the profit level of the store will also increase.

Advertising: the most effective methods of promotion

The attitude of potential buyers to the store, their interest in the newly appeared outlet will largely depend on the correctness of the marketing strategy. The more advertising there is, the more customers will appear, but here you also need to know when to stop. The greatest emphasis should be placed on the following promotion formats:

1. distribution of leaflets near the store;
2. posting posters nearby;
3. placing ads on the Internet - on city forums, in local groups;
4. TV advertising.

The last promotion option is more appropriate for big stores so use it shallow outlets undesirable.

You can additionally attract customers by developing your own loyalty program. It may involve the accumulation of bonuses, the issuance of discount and accumulation cards, and promotions.

The chip of the store can be the sale of a separate line of goods. It may be a well-known brand, loved by the Russians. You can give it a separate stand or a stained-glass window and offer the most favorable prices.

Financial results

To open small shop investments in the amount of 300,000 - 500,000 rubles will be required in a small town. For large cities start-up capital may be 2-3 times higher. The level of profit per month can reach 100,000 - 200,000 rubles and more. The profitability of such a business is about 15 - 20%. Payback on average can vary from 6 months to 2 years.

The correctness of the strategy and respect for the client are the keys to success, which can multiply the profit of the entrepreneur. And together with high quality service and the availability of loyalty programs, you can acquire regular customers in a few months.

Production of household chemicals: classification of means + where to start your production + workshop rental + how to build advertising campaign+ whom to hire + production technology + purchase of equipment + cost calculation.

Our mothers and grandmothers had only two detergents for household purposes - powder and laundry soap. Even the shampoo was rarely used, and if it was used, it was herbal, and not based on chemistry.

Today we have a wide range of household chemicals from brands from around the world: dish detergent, household and industrial washing powders, tablets for cleaning washing and dishwashers etc. Every housewife today has 5-10 different cleaning products in the house and in the kitchen.

Despite the fact that there are many brands that have become famous all over the world, there is still a chance for success for a start-up enterprise. After all, the production of household chemicals is more than 40 products that can be manufactured and sold on the Russian market.

Household chemicals and its classification

Chemistry for home use (household) is a product that is used to remove dirt from fabric or any other surface (glass, stoves, cars, wooden tables, etc.)

Household detergents are based on a synthetic substance that enters the manufacturing enterprise in the form of an aqueous solution.

All chemistry for the home is divided into 4 types (according to the state of aggregation):

• liquid;
• pasty;
• powder;
• hard.

If we talk about the product range itself, it is currently very wide.

Let's name the most popular types:

1. Means for washing dishes.
2. Washing powder or gel.
3. Household soap.
4. Glass cleaner.
5. Means for removing dirt from tiles.
6. Carpet cleaning gel or powder.
7. Spray or gel for cleaning in the kitchen (for each type of dishes there is separate view household chemicals - for of stainless steel, enameled surfaces, hoods, ovens, stoves, etc.)

Powdered chemistry is in the greatest demand, because it has the highest concentration, so they easily cope with their direct task - removing dirt in everyday life. In addition, powder for any purpose does not require expensive packaging - a cardboard box or a plastic bag is enough.

The liquid product does not contain enzymes, alkaline salts or chemical bleach, therefore, such substances are considered safer. They are less likely to cause an allergic reaction in the consumer.

Household chemicals in the form of a paste are almost identical in composition to powder ones, but there is no chemical bleach among the ingredients.

Solid chemicals are sold in tablets, but are not in great demand on the market. It has several layers, which, depending on the temperature and time of interaction with water, dissolve gradually. First, chemical enzymes dissolve at a minimum temperature, followed by a layer of bleach that contains oxygen.

To create household solid chemicals in production, you will have to purchase additional equipment that will dry the tablet at high temperature at the final stage of production.

As you can see, the range of household chemicals is very wide. We suggest that you cover at first only the most popular options and implement them on the market. Choose one direction or several (TOP-5).

It will be cheaper to produce only household powder or dishwashing detergent, but the consumer likes to have plenty to choose from. In addition, this way you will reach a large audience and be able to generate income from production in a shorter time.

For example, focus on the kitchen. Produce household chemicals for cleaning the hob, washing dishes, tiles, hoods, caring for stainless surfaces, etc.

We enter the business - where to start the production of household chemicals?

In law Russian Federation any business must be registered and make monthly contributions to the state treasury. To act according to the law, you have to seek help from the tax inspector. He will tell you what legal form to choose for your production of chemicals for the home.

There are two options - individual entrepreneur or society with limited liability. Each has its own advantages and disadvantages.

If you are new to the business and want to take your first steps in the production of home chemicals in small volumes, then an individual entrepreneur is suitable. To register, you need a minimum - a passport and TIN, a completed application (form No. P21001), an application for paying taxes according to the simplified tax system + you also have to pay a state duty (800 rubles) and present a receipt.

Within 5 days you will receive an extract from the USRIP and a certificate of. The data will be transferred to the Pension and Insurance Fund by the inspector.

Registration of an LLC is fraught with many difficulties that a beginner may not be able to overcome on their own (this includes the drafting of the Charter, the presence of a registered legal address, and an open bank account. Before submitting documents to the tax office, it is necessary to hold a meeting of participants and draw up a protocol).

If you still want to choose just such a form for your production of household chemicals, then ask for help from a specialist who, in a short time for a fee, will be able to collect all the documents for the Tax Inspectorate.

Be sure to indicate the code of activity for the production of household detergents when you fill out the application:

In addition to the business registration document, there is another important one - this is a quality certificate for chemistry and detergents. You will receive it only after all production samples have been tested in a special laboratory.

The cost of such a procedure differs in the regions of the country, and, of course, depends on the number of samples of household chemicals submitted. Without this certificate, you will not be able to enter the market. Also, the presence of the document will prove to the consumer that the product is not harmful, safe for the environment and can be used by people when cleaning the house.

A declaration for raw materials must also be present in your package of documents. It can only be obtained from the supplier. The document is valid for 1-5 years.

We also draw your attention to the fact that for reporting in the production of household chemicals, you will need a 1C program, which costs about 20,000 rubles.

Workshop rent

While the documents are being prepared, we advise you to start looking for premises under manufacturing facility. Its area largely depends on the dimensions of the equipment itself.

On average, for a small mini-factory for the production of household chemicals, you will need to rent an area of ​​300 m2.

On the territory there will be a warehouse for finished products, components for the production of household chemicals, containers, a production workshop, several offices for staff, a locker room for workers and a bathroom with showers.

The average cost for such an area is from 150,000 rubles per month, but the price depends on the region and the condition of the building.

In addition, there are a number of requirements for the technical condition of the future premises for a household chemicals plant:

1. The wiring must withstand a voltage of 380 volts.
2. Good plumbing, sewerage and heating.
3. Strong extracts.
4. It is desirable that the workshop has windows and is well lit.
5. Cleanliness and order should always be in the workshop.
6. Every quarter, you need to check for the admixture of harmful chemicals in the room.
7. Ideally, the floor and walls should be tiled (at least in the production hall).
8. Every worker must receive individual remedy protection, which meets GOST 12.4.011 - 89.

Do not forget that the company will undergo inspections before starting work: by the Fire Inspectorate, SES, environmental supervision (after all, household chemicals can be harmful to the environment).

In order to avoid paying a fine for non-compliance, find out what requirements the plant must meet in order to receive approval before starting the inspection.

It is necessary to have a fire-fighting system, good ventilation and hoods, serviceable equipment, cleanliness and order, a drawn up evacuation plan, and comply with labor protection standards. Be sure to assign one of the workers responsible for conducting safety briefings at the plant.

Among other things, there will be a check of documents that confirm the fact of the lease of the workshop or its purchase by the owner of the enterprise.

Detailed technology for the production of household chemicals

Synthetic detergent and its mixtures are the main component of household chemicals.

Surfactants, which are also included in detergents, consist of the following components:

• amphoteric;
• anionic substances;
• cationic;
• non-ionic.

The main feature of surfactants and all its components is the ability to clean any type of pollution, and at the same time biodegrade without harming the environment.

To create liquid household chemicals, the following additional components are also needed:

1. Amplifier.
2. Concentrated detergent.
3. A bio-amplifier that is able to remove biological contaminants.
4. Alkali.
5. Bleach with oxygen.
6. Finishing agent.

Each type of household chemicals has its own recipe - some components are added, while others are replaced.

The technology for the production of liquid household cleaners is simple - all components are mixed according to the recipe in one container, and then bottled.

Each bottle must have a label with a description of the product, listing all components, expiration date, precautions, country of origin, GOST, barcode.

The production of household powders has a different technology:

1.	Surfactants are mixed with other useful substances that contribute to the removal of contaminants, depending on the further purpose.
2.	At the first stage, it is impossible to achieve that the consistency is homogeneous. To do this, already at the second stage, the mixture is passed through a mill (it is also called a colloid machine).
3.	Powder from liquid to dry state can be transferred by spray drying at high temperature (250-350 °C). Here you will need a drying bath, where drying will take place under a pressure of 30-50 atmospheric amperes and high temperature.
4.	This is how we get granular powder, which must be packed in cardboard or plastic packaging.

There are several more technologies that are used in the production of granulated household chemicals:

As you already understood, it is the cheapest way to produce liquid chemicals for the home. For its production, you need a mixer and a load cell. The finished raw material goes through pipes directly to the packaging machine. Automatic line is able to measure up to a gram, how many and what components are needed to obtain the initial product of household chemicals.

The production of household powder will be more expensive (high utility bills for using stoves) + you will have to buy powerful drying chambers and use a lot of packaging.

Equipment for the production of household chemicals

You need to purchase equipment after you decide on the assortment. In our business plan, we propose to consider 2 options: the purchase of a line for the production of liquid household chemicals and for powder for various purposes.

You can buy equipment in Russia or Europe. It all depends on how much capital you have to organize a business. As an option - to purchase turnkey equipment in Russia.

a) Equipment for the production of liquid chemicals for the home LZhMS-2.

The technique is capable of producing such liquid chemistry:

• detergent for dishes;
• household soap (liquid consistency);
• soap with the addition of glycerin;
• household detergent (universal), which is even added to the solution when building houses.

Together with the kit there are 4 more recipes for the above products, a technological instruction and a database of suppliers chemical components for detergent.

There must be documentation for the equipment - Certificate of state registration + declaration, compliance with standards and technical specifications of Russia.

The line can be easily serviced by 3 people. The equipment occupies up to 50 m2. The package also includes a packaging machine. Liquid household chemicals are poured into plastic bottles (volume from 0.25 to 5 liters). At the output, you can get 1 ton per hour of production. The cost of equipment - from 1,250,000 rubles.

The set of equipment for the production of liquid chemistry includes:

1. Mixer.
2. Pump.
3. Technological reservoir.
4. Filter.
5. Pipeline.
6. dispenser.

b) Equipment for the production of household powder chemicals.

For an hour of work, it is realistic to get 1 ton of powder or any other granular cleaning agent. Uniformity of mixing - up to 98%.

To reduce the cost of goods, a device was installed in the equipment to remove the liquid that binds the components. There is no expensive thermal oven here. Instead, the specialists improved the technology of production. When screening the powder, the granules are again crushed and re-granulation is carried out.

Specialists who sell such devices are, as a rule, ready to “go to the site”, install the equipment, conduct explanatory work with the staff, and provide a recipe for obtaining chemistry for the home.

A set of equipment for the production of chemicals for the home consists of:

1. Mixer-granulator.
2. Stations for introducing liquid components into SMS.
3. Bunker.
4. Vibrating screen.
5. Hopper with vibrator and damper for finished powder.
6. Disintegrator.
7. return feeder.
8. Metal constructor.
9. Aspiration.
10. Feeder giving.
11. Packing machine up to 50 kg (with dispenser, clamp and table).

The approximate cost of the kit is from 2,400,000 rubles (floating price).

How to make successful sales in the production of household chemicals?

Many companies are engaged in the production of household chemicals, which have already managed to win their audience and successfully thrive in this business. To catch up with competitors, you need to work hard and especially on the creation of an advertising campaign.

It is desirable that this be done by a marketer or other specialist in the industry who knows the methods of influencing the buyer and will be able to persuade wholesale buyers to conclude a deal.

Here are the main points that you should pay attention to when planning an advertising campaign:

1. You have to create a brand, a whole image of the company, for example, like Mr. Proper, but only something new and different. We recommend registering trademark, come up with a unique logo and an easy-to-remember name. For example, "Hostess", "Clean House", etc.
2. Make a catalog and list all products in it. The same catalog should contain information about the composition, volume in a package or bottle, benefits, areas of application, wholesale price.
   You will send this catalog to all potential wholesale buyers - to shops, supermarkets, hotels, kindergartens and schools, etc.
   Your main client is a wholesale buyer. Only through it you will be able to trade in such a way that you do not put all your strength into the process and at the same time receive a decent profit.
3. As a rule, household chemicals are of interest, first of all, to women aged 25-55. This does not mean that others do not use dishwashing detergents and powder. It's just that this category devotes more time to picking up household chemicals.
   They rely on price, quality, read the composition, look for a product that does not cause allergies, especially in children. This is important information to consider when creating a TV commercial.
   Advertising should attract a potential buyer. Include children and animals in the video. According to the scenario, they can stain the whole house, and your household chemicals will come to the aid of the hostess. The plot is simple, but it works and helps.
4. Promotions in stores will help to supplement advertising on television. Sell ​​samples for the lowest price, hand out leaflets, balloons, etc. If your product is really good, then the next time the client will come for it.
5. At the beginning of the formation of a business, it is better not to overprice household chemicals. Offer your partners profitable terms so that not only wholesalers buy your chemistry, but ordinary people can afford it.
6. At first, work only in your region. This will reduce the cost of producing household chemicals. If there is demand, you can safely expand the boundaries.
7. Buy a website and sell the product to a retail customer. Create an open discussion on your portal where people can easily leave feedback about household chemicals. Accept criticism and try to fix things right away.

№	Item of expenses	Amount (rub.)
TOTAL:		792,000 rubles
1.	Creating a logo, packaging design and name	25 000
2.	Advertising on television (regional television, advertising 30 seconds, 20 times a day)	From 700 000
3.	Shooting a commercial	From 40 000
4.	Purchase of the site and its content	From 9 000
5.	Create an online catalog	From 15 000
6.	Business cards (1,000 pcs.)	3 000

Personnel for work in the chemical production workshop

The equipment is fully automated, so the number of line workers will be minimal. You will need 3-4 workers behind the machine to produce household chemicals, and 2 people to pack the products.

You can not do without loaders in production. Be sure to hire a technologist who will monitor the correct connection of the components. He will also check the finished products and raw materials that the supplier brings.

You can not hire an accountant, but pay for the services of an outsourcing company. The cleaning lady can come at the end of working hours or stay on the territory throughout the working day.

Be sure to hire a driver (enough for part-time) on a personal truck that will deliver products to stores.

As already mentioned above, you can not do without a competent marketer. In order for him to really try to increase sales of household chemicals, offer him a rate + a percentage of sales.

№	Job title	Quantity	Total salary (rubles/month)
TOTAL:			144 000 rubles/month
1.	Equipment adjuster	1	16 000
2.	line worker	5	70 000
3.	Technologist	1	20 000
4.	Marketer	1	14 000 + %
5.	Driver	½ rate	10 000
6.	Cleaning woman	1	6 000
7.	Outsourcing services	1	8 000

Production laundry soap as a business idea.

What is needed to implement this idea? Starting investment.

Calculation of costs and income from the production of chemicals for the home

Let's summarize. According to our calculations, in the first month of household chemicals you need to spend about 5,000,000 rubles.

This amount includes the following costs:

№	Item of expenses	Amount (rub.)
1	Workshop rent	150 000
2	Preparation of premises, purchase of furniture and equipment for workers, purchase of special uniforms	From 120 000
3	Collection of documents and purchase of an accounting program	From 35 000
4	Communal payments	From 15 000
5	Wage	144 000
6	Equipment	3 750 000
7	Advertising	792 000

We did not include one important item in the expense item - this is the purchase of raw materials. The fact is that this item of expenditure depends entirely on the choice of household chemicals that you are going to produce.

Let's give an example of calculating the cost liquid soap in a 5 liter bottle:

1. It is necessary to purchase components for 9 rubles for the production of 1 liter of soap. For 5 liters of soap - 45 rubles.
2. Price plastic bottle with a handle and a lid (5 liters) - 17 rubles.
3. Sticking a label will cost 2 rubles.
4. Total - 64 rubles.

The cost of household soap on the market will be at least 100 rubles (and this is for a wholesale buyer). We will be able to produce 154 tons of household chemicals per month, i.e. about 30 thousand bottles of 5 liters, subject to work 7 hours 5 days a week.

Approximate income excluding raw material costs - 1,080,000 rubles, subject to full implementation.

Don't forget about paying taxes, fuel costs, shipping chemicals, and many other unforeseen costs that may arise when setting up a household chemicals business.

The business will be able to pay for itself within two years, but it takes a lot of work to develop this business from scratch.

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Household chemicals are a product that is as necessary in life and household as fire, water or a knife. Soap and shampoo, sticky fly tapes and mosquito repellents, colognes and varnishes, laundry detergents and dishwashing detergents are goods that are sold not even in the hundreds, but in the thousands and millions. This generates quite more competition, but demand so much exceeds supply that investing in this business will pay off anyway.

The first question that usually worries an entrepreneur is whether it is profitable to open a business in this area. The second question is how to open a household chemicals store from scratch. We will try to give an exhaustive answer to both questions.

About the benefits of opening a store

Let's start with whether it is worth investing in a business for the sale of household chemicals, or is it better to do, for example, or.

The advantages of such an enterprise are obvious:

• Household chemicals are a product that no housewife can do without;
• A product in such a store can lie on the shelves even for several years without losing its useful qualities;
• You can always cooperate with manufacturers of a new product, the advertising of which has not yet managed to fill everyone's teeth on edge, and receive additional income from its sale;
• If the store presents goods from European manufacturers or products that are difficult to find in other stores, your income will also change for the better;
• This industry allows entrepreneurs to trade not only on a large scale, but also on a small scale. If you cannot or do not want to open a whole department store, open a small stall near residential buildings. Then the trade will go briskly, and the goods will not be stale on the shelves.

With an average cost to open a business of around $50,000, a store can pay off in a few months and generate a steady income of somewhere around $5,000.

Store opening

After the doubts that opening a store is sufficiently justified have been completely dispelled, it's time to find out what it takes to open a household chemicals store. First of all, we determine the source of finance. Financial investments in this business are small, but you will have to think about where to get the money. If you are an experienced businessman, there will be no problems with this: money can be transferred from other projects. And if not? It is best to borrow from friends and relatives or look for an investor. Loans and property sales are risky, and earning money through honest work can take too long.

The next item is the development of a business plan for a household chemicals store.

Documentation

To register a business, register yourself as a private entrepreneur, select the field of activity according to the classifier, and the taxation system. Then you will need permission from the fire and sanitary and epidemiological station.

room

For shops selling essential goods, the most important and responsible expense will be renting or buying a room. It should be large enough to accommodate both the trading floor and the warehouse for goods. The premises should be located so that there are no other household stores nearby, and the number of people passing daily tends to the maximum number.

by the most the best option will choose a room, apartment or stall near a residential area or in a residential area. An area of ​​​​100 squares should be enough for you for all your needs, so you don’t need to look for your small business mansions. And keep in mind: the closer to the center, the more expensive the rent.

Repair and equipment

You will not have to receive special guests in the store, and therefore it does not require special repairs. Much more important is the equipment.

To be successful in business, you will need:

• Racks (metal or wooden);
• Shelves;
• Counter (possibly transparent);
• Chairs (for the seller in the trading floor and for the rest room for sellers);
• Oh yes, how to open a household chemicals store if it does not have a cash register? Cash register necessary. You can also install surveillance cameras.

Of course, all these preparations are good for a small store, and several counters are enough for a stall.

Purchase of goods

Before you open a store of household chemicals and cosmetics or just household chemicals, you need to decide on the assortment. It can be only detergents and hygiene products, or it can also be cosmetics and even dishes, garbage bags and things necessary for the kitchen.

It is worth noting that cosmetics are rarely in demand in small household stores. Women instinctively believe that cheap cosmetics are worse than their expensive haute couture counterparts. If you can convince them, well, you're in luck. The same women are actively buying hair dye, henna, basma, hand creams, face and other body parts, and other hygiene items.

Wholesale or retail?

Buying goods in bulk is your key to success, because such purchases provide discounts from suppliers. It is better if the assortment is diverse, so that each buyer can choose what he is used to using.

Choose the most profitable way to deliver the goods. Better yet, if you can benefit from relationships with suppliers. The cheapest product wholesale prices you can buy directly from the manufacturer. Expensive, imported or simply out-of-town product - through intermediaries. You and the manufacturer can be useful to each other: advertising its products will bring you additional benefits.

Staff

The recruitment of sellers and managers is no less important than the purchase of goods. Sellers should be first of all pleasant in communication, it is desirable to have a sanitary book.

To staff a medium-sized store with one checkout, you will need the following minimum set of staff:

1. Cashier (one or two people);
2. Consultant (optional, the cashier can also advise);
3. Accountant;
4. Security guard;
5. Cleaning woman.

For small stalls, a guard and a cleaning lady are optional, and one seller is enough. The accountant can come when it is necessary to draw up reports. You can also hire a store manager if you are unable or unwilling to perform this function.

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Advertising

Advertising is what will finally complement the image of your company. It has long been known that with its help you can sell anything. Shop household goods no big deal advertising. A website and banners on the Internet will not help your promotion, but profitable offer can play into your hands.

Promotional offers

Promotions like "Discount of the week", "2 for the price of one" will help you not only get promoted, but also win the favor of the consumer. Perhaps a bright and beautiful sign and some booklets inside the area will not hurt you. Don't expect your ad to hook a potential customer in such a way that they walk past the exact same store near their home to visit yours. Well, there will be plenty of buyers within the microdistrict.

findings

As a result, we can conclude that household chemicals are a business where you are unlikely to become a tycoon, but you can quite find your niche. Yes, the competition is high and the initial amount is not so small for a person who does not have Swiss bank accounts, but the game is worth the candle.

The main thing is to correctly estimate the scale of trade and the approximate number of buyers. Sometimes the store will have to shrink to a stall. Sometimes the stall will have to be increased to a supermarket. I hope our tips will help you here.