Drinking water bottling license. Business plan for the production of drinking water: bottling from a well. Options for marketing finished products and the profitability of the planned business

It is well known that drinking water is a commodity that belongs to food products and is properly purified and filtered water from artesian wells. Packaging for it can be both plastic and glass containers.

Today in Russia, the opportunities to start your own, profitable business related to the production and sale drinking water are truly colossal. In view of the fact that the quality of tap water leaves much to be desired for a long time, and the income of the population is growing year by year, the artesian water consumption market has a clear tendency to expand by 15-17% annually.

Necessary equipment

In order to determine the types of equipment for bottling water, it is necessary to determine its chemical composition in the well itself, as well as determine the expected production volumes. However, most often, in order to produce bottled drinking water, equipment for the following purposes is required:

• For injection and cleaning (water aeration system and dosing of reagents) - from 100,000 rubles;
• For pouring water into containers (the price of filling equipment is from 100,000 rubles. The cost for automatic lines starts from 600,000 rubles);
• For blowing (manufacturing) bottles - from 400,000 rubles. It is quite possible to do without this type of equipment, but it can significantly increase the profitability of water production, but not always in the case of bottles (read below).

Bottled water production

In the production of bottled water, the whole process is the same, except for one thing - here the bottles are reused, so this additionally requires another machine to wash them. This process looks like this:

Not always such bottles are produced by water manufacturers. The fact is that this requires additional considerable financial resources for equipment and raw materials. In fact, that's why the bottles cost about 500 rubles apiece. In addition, if you constantly serve about the same number of enterprises, and they, in turn, constantly order about the same amount of bottled water, then your production equipment will be idle very often.

Technology

Directly, the scheme for the production of this water is carried out with several stages:

1. Carry out drilling of artesian wells;
2. Water is purified by passing it through special coal or sand filters;
3. The content of certain minerals is adjusted;
4. Water is treated with ultraviolet rays in order to disinfect it;
5. Water is ozonized;
6. Prepare containers for bottling;
7. Bottling.

The quality of the water obtained in the above way must be in accordance with the requirements of SanPiN 2.1.4.1116-02 and GOST R52109-2003.

A company specializing in the production of drinking water has special requirements. Firstly, it should include such sections as:

• Production site;
• Cleaning area;
• bottling area;
• Premises for sanitary purposes for employees of this enterprise;
• Warehouse for storing products.

Secondly, the workshop premises themselves must comply with the SanPin for food production, as well as meet the requirements fire safety for industrial enterprises.

Payback period

It's no secret that the sale of drinking water is characterized by a certain seasonality. Thus, during the warmest time of the year from May to August inclusive, consumption volumes undergo a period of noticeable growth and, as a result, it is at this time that water production brings the greatest income.

Both legal entities and individuals are buyers of these products. It should be borne in mind that among customers, the lion's share is still made up of legal entities and it is they who make up 90% of all consumers, and, unlike individuals, these buyers pay for goods at non-cash payment, i.e. by transferring the required amount to the seller's account. Individuals most often paid in cash after delivery of products.

By simple economic calculations, it is easy to come to the conclusion that the production of bottled water can bring its owner a good income, since it gross margin can be about 700%. At the same time, the main costs for water production will be the so-called general expenses, in general, the costs should include the costs of chemical cleaning, the costs of the production of containers and the energy consumption of this production.

The payback period for investing in a water production business is directly dependent on the available markets for its sale, the methods of water treatment used, as well as the parameters of the equipment. However, it is known that on average they can be 2-2.5 years.

As many people know, tap water is far from meeting the definition of "drinking", and is often unsuitable not only for drinking, but also for cooking. In this regard, over the past few years, drinking water bottling companies have become increasingly popular. According to experts, there is an annual increase this market by 30%. This allows us to draw conclusions about the prospects of such a business as bottling water, despite high competition. Learn how to start your own pure water production business from a business plan.

Business registration

To open a drinking water bottling business, it is enough to register as an individual entrepreneur. In the future, if the business gains momentum and it is possible to get large partners as counterparties, it will be possible to issue entity. But on initial stage IP form will save on tax deductions. The optimal taxation system is the simplified tax system of 6%.

This type of activity requires licensing, obtaining certificates of compliance with GOST requirements and many others. permits. If financially possible, you should contact a qualified specialist. The lawyer will take care of all the formalities and thereby reduce the risk of bureaucratic errors during registration, which can result in fines.

Room selection

In this case, nothing depends on the location of the premises for the organization of production. Basic requirements for the workshop:

• convenient access roads;
• availability of communications;
• compliance with fire safety and SES standards.

It is convenient if the selected room is divided into two parts - directly manufacturing facility, where water purification and bottling will be carried out, and an office for managers.

Water source

Registration of an individual entrepreneur and obtaining permits is only a stage on the way to opening a water bottling company. The drinking business requires a source. There are only two options - an artesian well, or a water pipe. Any of the sources requires periodic verification of the chemical composition and compliance with the requirements of GOST and SanPiN.

Well

Drilling your own artesian well involves a more thorough approach than purifying tap water. Significant time and material costs. But these are justified measures, since the maintenance of one's own deposit has a more solid business character and brings in significant income.

Water pipes

For bottling water from the water supply, the entrepreneur will have to settle issues with the water utility - to obtain the necessary permits for connecting to the central network and installing consumption meters. After that, it is necessary to take water samples for analysis and record the results. Then proceed to the installation of treatment facilities.

After the treatment plant starts producing water for bottling, it should be re-analyzed to obtain permission to sell bottled products.

Water bottling equipment

Water bottling equipment is the most expensive part of a business plan for organizing drinking business. The main elements of the line for cleaning and bottling water:

• installation for filtration;
• tank for purified water;
• bottling complex;
• container.

Before entering the tank, several stages of purification are completed in the filtration plant. The purchase of filters is carried out after the water passes a series of tests at the Center for Epidemiology. Based on the conclusion of the analysis, the parameters and the number of filters are selected. The final cost of the line also depends on this.

Workshop staff

The required number of employees in the state varies depending on the volume of production and the selected equipment. Some water bottling lines can be fully automated and require little to no manpower. This option will save and eliminate the human factor in assessing the quality of products.

If it is not possible to purchase automated equipment, you should familiarize yourself with the conditions for training personnel in the company that supplies and maintains the bottling line. As a rule, suppliers of such equipment offer free courses for employees of client companies.

Regardless of the equipment chosen and the organization of the production process, the drinking water bottling business requires managers on the staff. Their main task is to find a sales market, cooperate with contractors, promote the company, and so on.

Market for bottled water

In the conditions of modern ecology, the demand for these products can be found in almost any institution. For wholesale sales, relationships should be established with supermarkets, markets, schools, kindergartens, hospitals, fitness centers, enterprises Catering. It is worth paying attention to offices and small enterprises with a small staff. Interested in clean water delivered to homes and households.

Costs and profits

To analyze costs and estimated profits, let's take into account a business plan for bottling drinking water from a water pipe.

Starting a business price:

Table. Capital investments

Monthly, it will be necessary to bear expenses in the amount of at least 150 thousand rubles for the purchase of containers, payment for the maintenance of the workshop and wages.

Revenue from bottling drinking water can reach 250 thousand rubles a month, this allows you to make a profit from the business after six months of operation. These figures can be improved by purchasing equipment for the production of containers. But such a move will pay off only if there are large wholesale customers.

Along with the current growth in promoting healthy lifestyles, the consumption of purified bottled water is also growing. And since the quality of tap water in Russia is far from ideal, many consumers today are willing to pay for a good product. And you can make good money on this trend if you open your own production of bottled drinking water. Drinking water is water that has gone through several stages of purification and filtration. The final product can be packed in different containers - plastic, glass.

Our business valuation:

Starting investments - from 2,000,000 rubles.

Market saturation is high.

The complexity of starting a business is 6/10.

The drinking water business is characterized by many advantages that make this niche attractive to many aspiring entrepreneurs:

• Drinking water, carbonated and non-carbonated, is in high demand.
• You can organize your own workshop literally in any region of our country, since there are no problems with the supply of "raw materials".
• This business is variable, which will allow the entrepreneur to choose the path of development that is more suitable in a particular case - given the available investments.
• With well-established distribution channels, even impressive investments pay off quickly enough.

But, as in the case with any other direction, there are also disadvantages that you should definitely take into account when drawing up a business plan for the production of drinking water:

Difficulties do not scare? Then you can open a plant for the production and bottling of drinking water.

It is better for a novice entrepreneur who starts a small workshop to buy a water bottling line, which is equipped with the following items of equipment:

• Incoming water purification system (aeration system and dosing of reagents).
• Filling machine.

Water bottling line

In addition to the main machines, it is possible to retrofit the line and a machine for the manufacture plastic bottles from special preparations. Over time, you can even buy a whole line that will process plastic waste into bottles. So you can save a lot on the purchase of the necessary raw materials.

The price of equipment for bottled drinking water, not taking into account additional machines, is at least 1,000,000 rubles. And most of the funds will go to the cleaning system. A supported line can be bought for 600,000 rubles.

Options for marketing finished products and the profitability of the planned business

The high price of the drinking water bottling line will begin to pay off when the channels for supplying finished products to customers are established. And there are 2 options:

• Organization of own water delivery service (this implies the production of water for coolers).
• Sales of finished products in outlets.

In the business plan being drawn up, the issue of further marketing of finished products must be resolved, since it affects both the purchase of additional equipment and the construction of a marketing policy.

Delivery of drinking water will require the presence of its own fleet of vehicles. Otherwise, even the profit will not cover the transportation costs. There is a real scope for activity here, since coolers are installed in every second office today. And in order to offer potential customers favorable terms of cooperation for them, you can provide coolers for free use. But this is also an additional cost.

Selling finished products to retail outlets can be more profitable than the production and transportation of drinking water to offices. But here it is important to establish a wholesale distribution.

As for the profit that an entrepreneur should count on, everything is strictly individual here - the main influence is exerted by the investments that the production and sale of drinking water will require. The minimum investment required for organizing a workshop (purchase of equipment and its commissioning + obtaining all permits and licenses + preparing the premises for work + purchasing containers) is 2,000,000 rubles. This amount will increase significantly if we start talking about drilling our own well or organizing a delivery service. You can calculate the expected profit based on what the cost of drinking water will be and how much it will be sold to customers every month. The price of bottled water fluctuates in the range of 100-180 rubles / 5 liters.

Most of the inhabitants of our country live in large and small cities. Water is supplied to the apartments through water pipes. There can be long disputes about its quality and purity, so obtaining pure water and bottling it is currently enough profitable business. A modern and convenient bottling line for pure water is the first step to starting a new and profitable business.

An increasing number of newcomers to the business world start their growth in this industry. But those who want to get rich in this way should know that this business will be profitable only if you put maximum effort and knowledge into it. The profitability of such a business is based on the constant growth in the demand for clean drinking water, therefore, if you correctly draw up a business plan, bring some innovations compared to your competitors, then success is guaranteed, and the bottling line will bring profit in a short time.

First steps in the drinking business

Before throwing yourself into the pool with your head and immediately opening a bottling line for purified drinking water, you need to do some important steps, without which you can forget about the success of the planned business. They are very simple, but important:

1. Draw up a sound business plan.
2. Analyze the market in this area. This stage includes: analysis of competitors, search for potential buyers and determination of the type of services that you are going to offer to your customers.
3. Register your business. Initially, as an individual entrepreneurship, and then it will be seen, it may subsequently be possible to open an LLC or OJSC.

Necessary equipment and types of cleaning

Before purchasing equipment, you need to decide what services you are going to provide. They can be different:

• bottling clean water;
• installation of special stationary points for bottling clean water;
• coolers for rent;
• supply of clean drinking water to customers.

Depending on the type of service, it is already necessary to determine the necessary equipment.

The most thorough approach is required by the direction for cleaning and bottling water, that is, the line for cleaning and bottling. For it you will need the following equipment:

1. Cleaning plant. These are powerful filters that will allow you to get high-quality water at the outlet, which does not contain not only dirty impurities in the form of rust, chlorine, pesticides, but also bacteria.
2. Large containers will be required to collect purified water. These can be tanks, which must be closed to prevent unnecessary substances from entering them.
3. It is necessary to stock up on the container into which already cleaned products will be poured. It will take a lot of it if you put this business on stream, so you will have to think over this issue in advance.
4. per century modern technologies you can not do without special equipment that will bottle water or other containers.

When drawing up a business plan, it is necessary to calculate the costs, how much the equipment for bottling clean water into bottles will cost. The most important and important part that such a line includes are filters. Their cost depends on required amount and type of cleaning.

The cleaning plant must comply with the parameters that are set in a number of chemical and biological studies in the laboratory of the Center for Hygiene and Epidemiology.

Water purification happens:

• biological;
• mechanical;
• chemical.

Depending on the volume of treated water, the quality of its purification and other factors, the final cost of the line and additional bottling equipment will depend.

cleaning line

Most often, a whole line for the production of clean water is mounted, which includes the following components:

No. p / p	Component lines
1	Refrigeration unit. It is designed to cool the liquid in a flowing way. Modern water coolers do not create noise during operation, are automatically controlled and are quite reliable.
2	Saturating plant. With its help, gases that are dissolved in water are removed: nitrogen, hydrogen, chlorine and its compounds. Stainless steel is used for the production of such an installation.
3	The filling machine is installed for filling purified water into bottles, which can have different volumes.
4	Container capping machines seal bottles with polyethylene screw caps.
5	Labeling equipment applies labels to bottles and secures them with hot melt adhesive. The labels themselves are fed from a roll.
6	On the last step production need to pack water bottles. The packaging machine is designed for this, it wraps ready-to-sell bottles in a polymer film.

Any of the listed equipment has its own power and variety of functions, these parameters also affect its cost.

Having decided to start a business for the sale of purified drinking water, you need to understand that it will require initial costs. They can be pre-calculated in order to be sure that there will be enough funds for this and that you did not have to turn off a profitable business without having time to start it.

How much can a line cost?

No. p / p	equipment identification	State	Cost, price in rubles

Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Complete financial calculations.

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* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of the project is to create an enterprise for the extraction and bottling of artesian water. The expediency of the project is due to the growing popularity of this product both for use in offices and for home use.

Location of production - x. Pukhlyakovsky, Rostov region. Sales region - Rostov-on-Don and Rostov region. Price segment - "Standard +". The production premises are supposed to be leased, delivery is carried out by our own transport. Distribution is carried out through a partner network of stores. The trademark "VodoPukh" and the trademark are registered.

The project is attractive for investment, which is confirmed by financial calculations and the resulting integral performance indicators (Table 1).

Table 1. Integral project performance indicators

2. COMPANY AND INDUSTRY DESCRIPTION

The company carries out activities for the extraction and bottling of artesian water in 19-liter bottles. The main consumers of this product are organizations of any field of activity and any size; The use of bottled water for the needs of households in our country is not well developed, but it is gaining more and more popularity. Today, according to various sources, in Russia the consumption of bottled water per person is about 40 liters per month; in Europe, this figure is in the range of 100-150 liters. Thus, we can speak with full confidence about the significant growth potential of the industry. It should also be taken into account that Russia and, in particular, the Rostov region, have large reserves of fresh water, which has a positive effect on the cost of the final product.

According to Rosstat, more than 5,000 small and medium-sized businesses operate in the Rostov region. If accept average population enterprises of 20 people, this will amount to 100,000 potential consumers. Based on the monthly water consumption of 40 liters per month, of which about 75% of the person consumes at the workplace, the total need for water supply for organizations is 100,000 * 40 * 0.75 = 3,000,000 liters per month. The number of households and their water consumption is extremely difficult to estimate, but it can be said that it is not less than the water consumption of organizations.

The competitive environment in the region is represented by the three largest suppliers, two of which both produce and distribute through a network of their own stores (1 and 3 own brands, respectively), and one is a distributor-aggregator that imports water from other regions into the region (7 brands in various price segments); in addition, there are about 10 regional manufacturers in the region that produce products of the budget segment and carry out distribution through the village grocery stores, as a rule, they are not present in large cities of the region.

The technological process includes the lifting of water from a pre-drilled well, its purification, softening and disinfection, and subsequent bottling. After that, water is delivered to the points of sale by own transport. The sale is carried out through a network of partner stores. The competitiveness of the enterprise is ensured by High Quality purification and organoleptic properties of water provided by high-quality water treatment.

3. DESCRIPTION OF GOODS

The enterprise extracts water from an artesian well located in the Pukhlyakovsky farm in the Rostov Region. Water this region characterized by high softness, as well as low acidity and the content of metal impurities. By processing on special equipment, water is filtered, disinfected, and its organoleptic properties are increased.

The quality of bottled drinking water is regulated by SanPiN 2.1.4.1116-02. According to this regulation, all drinking water is divided into two categories: 1st category and the highest category. "VodoPukh" belongs to the highest category, which will increase the profitability of the enterprise due to a higher sale price, and, accordingly, increase the marginal income of the enterprise.

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The quality and characteristics of VodoPuKh water are confirmed by independent laboratories in Rostov-on-Don. The main characteristics of water are given in Table. 2 in comparison with the requirements of SanPiN 2.1.4.1116-02.

Table 2. Comparative description of the main properties of water "VodoPukh"

In terms of the harmlessness of the chemical composition, organic, radiation and bacteriological contamination, as well as other parameters specified in the standard, VodoPukh fully complies with the requirements, significantly exceeding them in most parameters.

The water is bottled in 19 liter PET bottles with a handle. PET is used as an alternative to the more common polycarbonate bottles, which, despite being more rigid and more long term turnover, contain bisphenol A, which adversely affects the taste of water. The turnover of bottles, according to TO 2297-01-96201068-2008, is 50-60 cycles; in practice, the service life is 1.5-2 years. After that, the container must be disposed of.

The bottles are labeled with corporate logo"VodoPukh", information about the manufacturer, water parameters and contact information of partner stores.

4. SALES AND MARKETING

Water "VodoPukh" is sold through a network of retail outlets that specialize directly in drinking water. At the time of the start of the project, the chain's assortment includes three trademarks of the "Standard" and "Premium" segments. "VodoPukh" occupies an intermediate niche, which significantly increases the competitiveness of the brand.

A cooperation agreement was signed with the network. Marketing and brand promotion is carried out trading network; all trade marks assortment are advertised equally. Financing of promotional events is shared, 20% is paid by the manufacturer "VodoPukh", 30% - by the manufacturer of other brands of the range, 50% - by the distributor. This distribution of shares (20/30) generally corresponds to the share of brands in total volume sales. The media plan is given in Table. 3.

Since the demand for drinking water is highly seasonal, advertising campaign planned for changes.

The sale of water by the distribution network is carried out both through retail outlets by self-delivery, and with home delivery by prior order. An order can be placed both by phone and through the network's website.

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As of January 2016, the share of the network in the total sales of bottled (19 l bottles) water is 15%. Due to the expansion of the range of water "VodoPukh" it is expected to increase the share to 20%.

5. PRODUCTION PLAN

The first stage of the project implementation is the drilling of a well in the territory adjacent to the x. Pukhlyakovsky, Rostov region. Water is extracted from the second aquifer; its depth is 120-150 m. The expected flow rate of the well is 90 m 3 /day. Exploration and drilling are carried out by a specialized company. The cost of work is given in Table. four.

Table 4. The cost of works on the device of an artesian well

Water is supplied to production room, located 50-70 m from the well, in which bottling is carried out directly. The list of equipment is given in Table. 5.

Table 5. A set of equipment for filling water into 19-liter bottles

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The flow rate of the well exceeds the volume of water required during the first two years of the project. The volume of production is dictated by volumes retail sales. The average production volume in the first two years is 10,000 liters per day. The warehouse needs to maintain a constant stock to cover a two-day demand. Three lungs are used to transport water from the production site to the points of sale. trucks load capacity 1.5 tons.

Required area of ​​the production site - 50 sq.m., warehouse - 80 sq.m. The number of production workers is 4 people. The number of auxiliary and warehouse workers - 3 people. The full staffing table is given in Table. 6. The production plan is given in App. 5.

All workplaces are certified in accordance with the law, ensuring maximum safety and availability of labor protection equipment.

6. ORGANIZATIONAL PLAN

All administrative and management functions are performed individual entrepreneur. For organization effective work he needs to have general knowledge in the field of entrepreneurship, tax legislation and accounting. Knowledge of detailed knowledge of production technology and labor protection is also important. Technology training is carried out by the equipment supplier within 2 working days after the installation of the equipment directly at the production site.

Table 6 staffing and payroll