Water bottling companies. A business based on the bottling of drinking water. Market for bottled water

Bottling shop drinking water in bottles of various sizes:

The diagram below shows bottling shop- the option of placing a water bottling line with a capacity of 80 bottles per hour in the maximum configuration. That is, a thermotunnel for shrinking caps and a packer for 19-liter bottles in PE bags are optional equipment and are purchased at the request of the customer.

This scheme of the bottling shop is exemplary - for a preliminary understanding of the required dimensions of the room. To order a detailed layout of equipment in production areas for your business,


The diagram below shows a 19 liter bottle filling equipment with a capacity of 150 bottles per hour. The basis of such a line is QGF-150 WellSpring.


The last diagram shows a placement option with a capacity of 240 bottles per hour.


These schemes are typical and are given on our website as an example. Our engineers Service center will develop a project for placing a bottling line for water and drinks at production facilities specifically for your company, taking into account productivity and with a supply of communications.

Layout of equipment in the bottling shop "":

in a bottle of 19 liters, as a rule, includes the following set of equipment:

	Automatic bottling line (productive)	detailed information
1	Old cork remover	The understandable desire of the population of large cities to consume environmentally friendly "living" water is actively supported by its producers, who are setting up production for bottling water and supplying this kind of "fuel" both to offices and private clients. For organization small business for the production of bottled drinking water (water bottling), a production facility is sufficient, in which the entire production process is carried out in two main stages: water purification and bottling of water on special equipment with subsequent group packaging. You can find more information about the process of bottling water in the description of the operation of the equipment on our website.

Drinking water is the most important and vital product on the planet. Without water, a person can live very little, and dehydration inevitably leads to the death of the body.

In the era of rapid industrial growth, the ecology of our planet is rapidly falling into a deplorable state. Accordingly, the quality of water is also deteriorating.

The sources of clean drinking water used by urban residents are polluted and become hazardous to health. The main solution to this problem can be the production of purified water that will meet all sanitary standards.

Almost half of the country's population now buys drinking water in stores, and this number is growing every day. Therefore, it makes sense to build such a “gold mine” in your region and start producing water that is harmless to human health.

Benefits and features of management

This type of production has undeniable advantages that only encourage the creation of a business:

• high payback;
• huge and growing demand for clean water;
• opportunities to expand production.

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Of course, such an enterprise also has disadvantages, but with proper organization of the business, they do not make any difference.

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The main disadvantages can be identified:

• large sum seed investment to buy expensive equipment;
• constant cooperation with the sanitary and epidemiological station, whose task is to control the quality of the produced water.

Starting a Drinking Water Business

The very first step in organizing a business should be to decide on the type of activity. Drinking water can be produced and sold by yourself, or you can simply supply products from another company.

If independent extraction is planned, then it is necessary to decide how the water will be extracted and from where. You can drill a personal well, pour water and sell it, or you can take it from the tap and clean it with heavy-duty and modern taps.

• private entrepreneur certificate;
• permits from the sanitary and epidemiological service and the fire inspection that the equipment meets the required standards;
• company charter;
• a certificate from the SES that the quality of the produced water meets state requirements;
• permission to entrepreneurial activity, for which you will need to provide a lease agreement for equipment and premises, notarized personal data.

Finally, you need to contact the bank and open an account there.

Line for the production of drinking water.

The room for the future workshop should have full access and optimal dimensions. To the building you need to conduct energy, internet and telephone line.

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It is better if the room is not very old and renovated. Special attention should be given to the electrical wiring.

The territory must be divided into functional areas: water production, multi-stage purification, bottling, storage. We will also need amenity rooms for workers, where they can have lunch, change clothes, and relax.

Transport for delivery

For fast and timely delivery of drinking bottled water, the client will need vehicle. The most suitable option for this would be a gazelle.

When choosing a car, you should take into account the amount of fuel that it will consume, otherwise the cost item for gasoline may become unprofitable for the entire production.

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Cleaning and filling equipment

To start production directly, you need to buy or rent equipment:

• for bottling;
• for cleaning (reagent dosing system and aeration system);
• apparatus for the manufacture of containers (bottles), if there is such a plan;
• sterile tanks;
• semi-automatic bottle capping machine;
• ozonator;
• labeling machine.

Production technology

Drinking water production technology can be divided into several stages:

• drilling a well (or extracting water in another way);
• water purification with coal or sand filters;
• balancing minerals;
• disinfection with ultraviolet rays;
• water ozonation;
• bottling.

Purification of main water

There is a way to reduce the cost of drinking water production - tap water purification. The fact is that already pre-purified water flows from city taps, which is passed through municipal filter systems.

Technological process for the production of drinking water. Photo: v0da.com

The convenience of main water is that it does not change its chemical composition in a certain season.

Drinking water is divided into two categories according to its quality:

• first category or table water;
• the highest category.

The second option is the safest for human health and has excellent quality.

The more funds invested in the business and the deeper the penetration of the product on the market, the faster the investment will pay off.

In the country, the normal production volume is 20,000 bottles per month.

In practice, it has been established that with a difference between the cost of buying and selling bottled water of 1-2 dollars, a company must sell from 500 to 1000 bottles per month in order to recoup current expenses.

If the sales level is increased to 2000 bottles, then the initial investment can be returned in 8-12 months.

Drinking water is the basis of human life, so the amount of drinking clean and safe water will only increase every year. This fact only encourages people to produce bottled water and deliver it to the population.

In this business, the main thing is good investments, a well-thought-out organization of the enterprise, and high quality products. As a result, you can get a reliable source of inexhaustible income.

The idea is to organize a business for the extraction, purification and bottling of potable water in plastic bottles.

This is a product related to food products and is a purified filtered artesian water, poured into plastic or glass containers.

The bottled water market in Russia offers a huge opportunity to start a business. At present, the level of consumption of this product in Russia is 5-6 times less than in Western countries. Taking into account the deterioration in the quality of tap water, as well as the gradual increase in the income of the population, the increase in the level of consumption of purified water in plastic container will increase (according to the NABV, the market has increased by 15-17% per year in the past few years).

Production technology

The drinking water production process consists of next steps:

1. Drilling wells for the extraction of artesian water
2. Purification through coal and sand filters
3. Mineralization/Demineralization
4. Disinfection with ultraviolet rays
5. Ozone saturation
6. Treatment and disinfection of bottles and corks
7. Bottling

Finished products must comply with the requirements of SanPiN 2.1.4.1116-02, as well as GOST R 52109-2003

Required room

The production workshop should consist of the following premises (sections):

• Water production area
• Multi-stage water treatment area
• Water bottling area
• Staff rooms
• Finished products warehouse

The premises of the workshop must comply with SanPin for food production, as well as fire safety requirements for industrial enterprises.

Required equipment

To organize production, you need to purchase:

1. Water treatment equipment
2. Water bottling equipment
3. Bottle making equipment (this equipment is optional, but its purchase will significantly reduce the production cost)

For determining specific list equipment, it is necessary to determine the planned volume, as well as conduct a chemical analysis of the composition of water in the well.

In the section equipment for the production of bottled water, configuration options are presented. production area.

Manufacturing economics

There is a significant seasonality, The period from May to August accounts for an increase in consumption volumes and, as a result, this period accounts for the maximum amount of revenue.

The change in revenue and profitability of the enterprise can be clearly seen in the following graph:

The company's revenue consists of the sale of the main products, as well as related products (empty bottles, coolers). The buyers are legal entities(share in the sales structure - 90%) and individuals(share in the sales structure - 10%). Organizations pay for the goods by transferring to the current account, mainly upon delivery of products, individuals pay for products in cash upon delivery of products.

The business of purifying and bottling water for drinking is highly profitable. Gross profitability is about 700%. Costs attributable to the cost of production include the purchase of chemical ingredients for cleaning, the purchase of material for the manufacture of bottles, electricity.

The main costs are general expenses which is illustrated in the following graph.

As can be seen from the graph, the average annual profitability of activities before taxes is 20%.

The return on investment in the organization of the production of bottled water depends on the available sales markets, the performance of the equipment, and the treatment technology used. On average, the payback period is 24-36 months.

Bottled water is in consistently high demand. The business of extracting and selling it requires a fairly high initial investment, but the subsequent costs are relatively low. For the enterprise, it is necessary to build an artesian well, as well as purchase equipment for the preparation and bottling of water.

Many people prefer to buy bottled drinking water

Where to begin?

The business of bottling drinking water from a well requires preliminary preparation, which includes:

1. The study of aquifers of the soil. The depth of occurrence of artesian waters varies within 100-1000 m. The site for the object is selected based on the possible construction costs and logistics costs.
2. Drawing up a business plan. At this stage, the market capacity, preferences of potential buyers are studied, possible risks, sum start-up capital And so on.
3. Official registration of the enterprise and obtaining permits.
4. Purchase and installation of equipment.
5. marketing campaign. The consumer must learn about the very existence of a new product on the market and its advantages over competing offerings.

Preliminary survey

Water production as a business is directly dependent on local natural conditions. Preliminary studies begin with the study of maps of general geological exploration. Areas with the smallest depth of artesian waters are selected. At the same time, the structure of the soil should also ensure the minimum cost of construction work. So, if possible, territories with stony and marshy soils are excluded. It is necessary to select several sites at once, and then gradually narrow the list depending on:

• location of highways. Independent construction or modernization of access roads significantly increases the cost of implementing a business project;
• distance from populated areas. Delivery of finished products to consumers should take place along the shortest route. Finally, on my own service personnel it is difficult to get to a well located far from the place of residence and passenger transport routes;
• locations of other buildings. The selected site may be already occupied or it may not be possible to rent it;
• purpose of land.

Note: in accordance with the requirements of the legislation, each site must be used depending on its category and purpose. In this case, attention should be paid to industrial lands.

Next, you need to personally inspect each site in order to stop at the final version. Perhaps in the process of searching it will be possible to acquire finished well. After agreement with the owner of the land, it is necessary to conduct exploratory drilling and make preliminary analysis liquids.

Read also: Profitable production in Russia

Business planning

The business plan for the production of drinking water provides for an analysis of:

• promising areas of activity - office maintenance, sales of products through retail chains, work with budget institutions, for example, schools or hospitals, etc.;
• the local market - the presence of competitors, the shortcomings of their strategy, a potentially monopoly position in certain areas;
• goals, objectives, development strategy - an enterprise should gain a foothold only within the framework of a single locality, the entire region, there may be prospects for reaching international market(in particular, if a source with unique healing properties is being developed);
• the amount of start-up capital - it consists of the costs of registering an enterprise, construction works, purchase and installation of equipment, wages, rental payments up to the start of making a profit;
• indicative terms of self-sufficiency;
• potential risks - the probability of natural disasters, errors in initial planning, unexpected changes in the external environment (prohibition, restriction or change in the rules of certain types of activities, use of the site for federal projects, etc.) should be taken into account;
• exit strategies - if the enterprise fails, it is necessary to sell the existing equipment with minimal losses, and also provide for the possibility of returning borrowed funds.

Business registration

For small businesses, the preferred organizational and legal forms are:

• individual entrepreneurship (IP)- registration and liquidation require lower costs, but for emerging risks one has to respond with all personal property;
• society with limited liability(OOO)- a more voluminous package of documents will be required (charter, minutes of the meeting or decision of the sole founder), registration and liquidation take more time.

However, for arising obligations, a company participant is liable only in the amount of a share in authorized capital. Also, an enterprise can be organized by more than one person. Next you need:

• purchase or lease a suitable plot of land;
  obtain a license for the right to use subsoil;
• calculate the total volume of water consumed - this is within the authority of the Federal Agency for Water Resources;
• obtain the conclusion of Rospotrebnadzor that the operated land plot is suitable for organizing a sanitary zone (it is a square with a side of 60 m, in some cases - 30 m);
• obtain an opinion on well design;
• order a well project;
• complete construction work;
• accept the well into operation, at this stage the members of the commission for state acceptance also check the quality of the fluid;
• put the well on state registration;
• organize a sanitary zone;
• conduct a state geological examination.

Note: the listed actions require high costs and take a lot of time, so you can buy water from third-party suppliers.

Equipment list

To organize a business for the sale of water, you will need the following equipment:

• well;
• metal well or caisson;
• pump;
• water treatment systems that correct the chemical and microbiological composition of the produced water;
• storage tank;
• device for pouring water into containers;
• installation for disinfection of containers.

Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Complete financial calculations.

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* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of the project is to create an enterprise for the extraction and bottling of artesian water. The expediency of the project is due to the growing popularity of this product both for use in offices and for home use.

Location of production - x. Pukhlyakovsky, Rostov region. Sales region - Rostov-on-Don and Rostov region. Price segment - "Standard +". The production premises are supposed to be leased, delivery is carried out by our own transport. Distribution is carried out through a partner network of stores. The trademark "VodoPukh" and the trademark are registered.

The project is attractive for investment, which is confirmed by financial calculations and the resulting integral performance indicators (Table 1).

Table 1. Integral project performance indicators

2. COMPANY AND INDUSTRY DESCRIPTION

The company carries out activities for the extraction and bottling of artesian water in 19-liter bottles. The main consumers of this product are organizations of any field of activity and any size; The use of bottled water for the needs of households in our country is not well developed, but it is gaining more and more popularity. Today, according to various sources, in Russia the consumption of bottled water per person is about 40 liters per month; in Europe, this figure is in the range of 100-150 liters. Thus, we can speak with full confidence about the significant growth potential of the industry. It should also be taken into account that Russia and, in particular, the Rostov region, have large reserves of fresh water, which has a positive effect on the cost of the final product.

According to Rosstat, more than 5,000 small and medium-sized businesses operate in the Rostov region. If accept average population enterprises of 20 people, this will amount to 100,000 potential consumers. Based on the monthly water consumption of 40 liters per month, of which about 75% of the person consumes at the workplace, the total need for water supply for organizations is 100,000 * 40 * 0.75 = 3,000,000 liters per month. The number of households and their water consumption is extremely difficult to estimate, but it can be said that it is not less than the water consumption of organizations.

The competitive environment in the region is represented by the three largest suppliers, two of which both produce and distribute through a network of their own stores (1 and 3 own brands, respectively), and one is a distributor-aggregator that imports water from other regions into the region (7 brands in various price segments); in addition, there are about 10 regional manufacturers in the region that produce products of the budget segment and carry out distribution through the village grocery stores, as a rule, they are not present in large cities of the region.

The technological process includes the lifting of water from a pre-drilled well, its purification, softening and disinfection, and subsequent bottling. After that, water is delivered to the points of sale by own transport. The sale is carried out through a network of partner stores. The competitiveness of the enterprise is ensured by High Quality purification and organoleptic properties of water provided by high-quality water treatment.

3. DESCRIPTION OF GOODS

The enterprise extracts water from an artesian well located in the Pukhlyakovsky farm in the Rostov region. Water this region characterized by high softness, as well as low acidity and the content of metal impurities. By processing on special equipment, water is filtered, disinfected, and its organoleptic properties are increased.

The quality of bottled drinking water is regulated by SanPiN 2.1.4.1116-02. According to this regulation, all drinking water is divided into two categories: 1st category and the highest category. "VodoPukh" belongs to the highest category, which will increase the profitability of the enterprise due to a higher sale price, and, accordingly, increase the marginal income of the enterprise.

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The quality and characteristics of VodoPuKh water are confirmed by independent laboratories in Rostov-on-Don. The main characteristics of water are given in Table. 2 in comparison with the requirements of SanPiN 2.1.4.1116-02.

Table 2. Comparative description of the main properties of water "VodoPukh"

In terms of the harmlessness of the chemical composition, organic, radiation and bacteriological contamination, as well as other parameters specified in the standard, "VodoPukh" fully complies with the requirements, significantly exceeding them in most parameters.

The water is bottled in 19 liter PET bottles with a handle. PET is used as an alternative to the more common polycarbonate bottles, which, despite being more rigid and more long term turnover, contain bisphenol A, which adversely affects the taste of water. The turnover of bottles, according to TO 2297-01-96201068-2008, is 50-60 cycles; in practice, the service life is 1.5-2 years. After that, the container must be disposed of.

The bottles are labeled with corporate logo"VodoPukh", information about the manufacturer, water parameters and contact information of partner stores.

4. SALES AND MARKETING

Water "VodoPukh" is sold through a network of retail outlets specializing directly in drinking water. At the time of the start of the project, the chain's assortment includes three trademarks of the "Standard" and "Premium" segments. "VodoPukh" occupies an intermediate niche, which significantly increases the competitiveness of the brand.

A cooperation agreement was signed with the network. Marketing and brand promotion is carried out trading network; Everybody trade marks assortment are advertised equally. Financing of promotional events is shared, 20% is paid by the manufacturer "VodoPukh", 30% - by the manufacturer of other brands of the range, 50% - by the distributor. This distribution of shares (20/30) generally corresponds to the share of brands in total volume sales. The media plan is given in Table. 3.

Since the demand for drinking water is highly seasonal, advertising campaign planned for changes.

The sale of water by the trading network is carried out both through outlets self-delivery, and with home delivery by prior order. An order can be placed both by phone and through the network's website.

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As of January 2016, the share of the network in the total sales of bottled (19 l bottles) water is 15%. Due to the expansion of the range of water "VodoPukh" it is expected to increase the share to 20%.

5. PRODUCTION PLAN

The first stage of the project implementation is the drilling of a well in the territory adjacent to the x. Pukhlyakovsky, Rostov region. Water is extracted from the second aquifer; its depth is 120-150 m. The expected flow rate of the well is 90 m 3 /day. Exploration and drilling are carried out by a specialized company. The cost of work is given in Table. 4.

Table 4. The cost of works on the device of an artesian well

Water is supplied to production room, located 50-70 m from the well, in which bottling is carried out directly. The list of equipment is given in Table. five.

Table 5. A set of equipment for filling water into 19-liter bottles

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The flow rate of the well exceeds the volume of water required during the first two years of the project. The volume of production is dictated by volumes retail sales. The average production volume in the first two years is 10,000 liters per day. The warehouse needs to maintain a constant stock to cover a two-day demand. Three lungs are used to transport water from the production site to the points of sale. trucks load capacity 1.5 tons.

Required area of ​​the production site - 50 sq.m., warehouse - 80 sq.m. The number of production workers is 4 people. The number of auxiliary and warehouse workers - 3 people. The full staffing table is given in Table. 6. The production plan is given in App. five.

All workplaces are certified in accordance with the law, ensuring maximum safety and availability of labor protection equipment.

6. ORGANIZATIONAL PLAN

All administrative and management functions are performed individual entrepreneur. For organization effective work he needs to have general knowledge in the field of entrepreneurship, tax legislation and accounting. Knowledge of detailed knowledge of production technology and labor protection is also important. Technology training is carried out by the equipment supplier within 2 working days after the installation of the equipment directly at the production site.

Table 6 staffing and payroll