How to open your own cafe business. How to open a cafe from scratch: practical tips and important steps. Which OKVED to indicate when registering a mini cafe

The entertainment industry for children is gaining momentum, so many entrepreneurs are thinking about how to open a children's cafe with a playroom. This business in demand in both large and small cities. The competition in this area is still small, so it is worth using all the opportunities to occupy a niche.

How to open a children's cafe with a play area?

The restaurant business and the organization of children's leisure are two profitable areas that can be combined. To open a cafe, you need to develop a competent business plan. In the planning process, the main attention should be paid to the development of the menu, the interior of the hall and the playing area.

The process of opening a successful children's cafe from scratch can be divided into several main stages:

• development of a business plan for a future institution with the calculation of start-up investments, profitability, payback;
• creation of the cafe concept and menu development;
• business registration, obtaining permits;
• search and rental of premises, design development, repair work;
• equipment of the hall, game room, kitchen, purchase of furniture, kitchen appliances, utensils;
• recruitment;
• organization of an advertising campaign, opening and promotion on the market.

An entrepreneur must actively communicate and cooperate with people working in the field of children's leisure. These are animators, specialists in master classes, organizers of circles, hosts of children's shows, etc. Perhaps they or other businessmen have experience in opening a children's cafe, it will be possible to get valuable advice.

Business Registration and Permits

To open a children's cafe, you must register an individual entrepreneur or LLC. Registration can be done at the IFTS or online. When registering, indicate OKVED 55.30 for restaurants and cafes and code 92.72 - organization of entertainment and recreation. When submitting documents, immediately write an application for a simplified taxation system.

Children's institutions are often subject to inspections by regulatory authorities, so you need to prepare:

1. lease agreement (with permission for redevelopment, if planned);
2. permissions from SES, Rospotrebnadzor, Gospozhnadzor, APU and Gosekspertiza;
3. certificates for toys and products from each supplier;
4. staff medical records.

In addition, an agreed project for a cafe, a production control program, contracts for the removal and disposal of waste, pest control, and maintenance will be required.

Search, rent and repair of premises

For a children's cafe with a playroom, two spacious rooms will be required for a total of 200-300 m². In addition, it will be necessary to equip the kitchen, utility and administrative premises, separate bathrooms for visitors and employees. It is better to rent a room where there was already an institution Catering, and remake it. The room should have an extractor hood and air conditioning.

For rent, a place with good traffic is selected. For example, squares, central parks, where parents spend time with their children. In the city center, you can draw attention to the institution with the help of a board and a sign. The development of a sign, logo can be ordered from the designer. A major overhaul will require a design project. Repairs in utility rooms are carried out in accordance with the standards for catering establishments.

Hall, game room and kitchen equipment

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1. for the dining area - tables, chairs (for adults and children), sofas, unbreakable dishes, tablecloths;
2. for the play area - slides, carpets, soft chairs, houses, mini-mazes, toys, a dry pool and other game elements;
3. for the kitchen - standard equipment, refrigerators, cutting tables, dough mixer, cocktail mixer, ice cream freezer and other equipment.

Over time, you can buy or rent popcorn equipment, cotton candy, for oxygen cocktails, etc. If additional funds are available, it is possible to purchase units for "smoke", "soap" shows, musical and lighting equipment. This will attract more customers who want to book a cafe for a child's birthday or other holidays.

Menu for children's cafe

Even at the stage of a business plan, it is necessary to think over the menu for the institution well. Children food- This is a separate big topic. The businessman will have to study the standards, the list of prohibited foods, common types of children's food allergies. This will allow the menu to include individual dishes without gluten, milk, sugar, etc.

The menu includes dishes from vegetables and fruits. To ensure that all products are fresh, ensure their regular supply. It is worth considering that for young visitors, the appearance of the dishes is big.

Recruitment

For a children's cafe, it is necessary to find an administrator, 2-4 waiters for shift work, 2-4 cooks, a cleaner, an accountant (on an outsourcing basis), a loader. Before opening, you can hire a minimum of employees, since the first months the turnover will not be large. Then gradually increase the number of staff.

The salary of the waiter and cook here should be more than in other establishments. It comes with more responsibility. To work with children, it is necessary to carefully select employees.

Advertising and promotion of a children's cafe

To successfully start a business, you need to organize an advertising campaign. First of all, use free methods of promotion, dating, social networks. Create your own group in social networks with photos of the hall, the playing area, the proposed dishes and the menu. Over time, the institution will require an official website.

Cafe with a play area in a small town with minimal investment

AT small town competition between children's recreation facilities is low. Maybe, open cafe will be the only one. In this case, the requirements for the premises and equipment will be more loyal. In the absence of competitors, you can save on space, but you should pay increased attention to the following factors:

• original design and interior design;
• quality cuisine;
• exciting entertainment program;
• the optimal average price tag, taking into account the level of income in the city.

AT small town word of mouth operates. This allows you to reduce advertising costs, provided that the service is liked by adults. You can limit the number of employees by combining duties, for example, if there is a cook, you don’t have to hire a pastry chef, waiters can take care of cleaning for an additional fee.

Financial plan for a children's cafe with a play area

To open a children's cafe with a playroom, you will need start-up capital about 2 million rubles. In Moscow, the amount will increase significantly. Business in a small town can be started with minimum investment, keeping within 1 million rubles.

The material covers the issues of choosing a concept, registration, taxation, obtaining permits and the necessary documents and necessary equipment, also contains an approximate calculation of how much it costs to open a cafe.

Catering business(cafes, restaurants, eateries, bars, etc.), subject to proper organization has always been and remains profitable. However, if the creation of a restaurant is a large-scale, extremely costly and complex project (and sometimes unprofitable), then opening a small cafe will require much less investment, time and effort, and is also characterized by fewer risks.

How to open a cafe, where to start

What is a cafe, how does it differ from other catering establishments? The answer to this question is given by GOST R 50762-2007.

This is an enterprise that organizes catering and recreation for visitors and provides them with a limited range of products, as well as selling specialties, soft drinks and alcoholic drinks.

Thus, the purchase of basic equipment for a small cafe will cost about 200 thousand rubles. In addition, you will need air conditioning, kitchen utensils, dishes, textiles, furniture, office equipment, the purchase costs of which will be ~ 100 thousand rubles.

Total investment in equipment ~ 300,000 rubles.

Staff

The choice of personnel is a very responsible task for opening a successful cafe. Taking into account shift work, a small establishment will need a chef, 2 cooks, 4 waiters, an administrator, a dishwasher, and a cleaner. The number of employees depends on the concept and size of the cafe, but at first, too much staff can be detrimental to the business. All staff must have medical books.

About the franchise

A cafe franchise is a variant of opening a catering business owned by well-known chain brands. Such a business has both its pros and cons. Today you can buy a franchise of companies such as Subway, Chocolate Girl, 33 Penguin, Baskin Robbins etc.

On the one hand, a franchise allows you to purchase a perfectly calculated model of a ready-made cafe; in this case, the business will be guaranteed to be successful. On the other hand, these are additional cash costs in the form of one-time contributions, regular royalties, deductions to funds, etc., as well as the lack of opportunities to make changes to the business to your liking and discretion. Therefore, before you open your franchise cafe, you should carefully evaluate everything possible consequences.

December 2015 update:

We suggest that you familiarize yourself with the terms of the Pizza Time franchise, an interesting option for opening a catering business in 2016.

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If you decide to take the path of opening a catering point, most likely you have a lot of questions, including how to open a cafe, and what is needed for this. First of all, you should structure the fundamental points, which will help to get a complete picture of the actions.

Many people dream of a thriving restaurant or a comfortable and warm cafe. Becoming a good restaurateur is not easy, but real. In the article, I will offer information that will help you open a cafe and make your business prosperous.

Executives, managers, and even students prefer to eat daily at cafes rather than carrying bags of sandwiches with them.

To open an institution from scratch, you will need capital, premises and a package of documents.

1. Select a market segment, analyze the market and draw up a business plan.
2. Think over the concept of the institution. For example, it can be arranged in the form of a gallery or on wheels.
3. Choose the organizational and legal form of the enterprise and the taxation system.
4. Choose a location. If a youth institution opens, great places are in the university area. A family cafe is opened in residential areas, and a themed one is in the city center.
5. Based on the estimated number of customers, a menu is compiled. An excellent set - five hot dishes, twice as many salads and snacks, a dozen and a half drinks.
6. The list of the main components that leave an impression about the institution is presented: staff, cozy atmosphere and a certain feature.
7. It is better to entrust the selection of personnel to a competent recruiting agency.
8. Before starting repairs, obtain permission to place the establishment. This document is an official consent to the opening of a cafe in a certain room. You can get it from Rospotrebnadzor.

Permission to open will be issued by the head physician of the sanitary and epidemiological station ten days in advance. You will need the following package of documents:

1. IP registration certificate
2. Premises lease agreement
3. The results of the medical examination of employees
4. Product Conclusion.

You will also need to obtain the following permits:

1. Trade License
2. License to sell cigarettes and alcoholic beverages
3. A patent for conducting commercial activities.

Many people make mistakes in the preparation of these documents. A professional lawyer will help to avoid such a fate.

Detailed video instruction

Now let's talk about the cost of opening. It's hard to say how much money you'll need if you don't have a business plan handy. It all depends on the location, city, equipment, menu, etc.

You will have to spend a lot on:

1. room
2. Equipment
3. salary
4. Advertising.

Do not rush and think carefully about all the steps, because the future of the institution and profit depend on it. It only remains for me to wish you good luck in creating a business.

Where to start - action plan

I will try to help you understand the peculiarities of the restaurant business by offering a detailed step by step plan cafe openings and several important tips.

Institution format

You need to decide on the format of the institution. For example: dining room, restaurant, coffee shop, bar or cafe. Beginners are advised to start by opening a regular cafe with minimal capital investment.

1. Bar. Represents an establishment that has a stand with alcoholic beverages and a hall designed for an average of 30 visitors. You can't order a hot meal at the bar. It offers a fine selection of spirits, snacks and various salads.
2. coffee house. People come here to sit in a cozy atmosphere, have a cup of tea or coffee and a little snack. The coffee shop is perfect for small companies who want to relax a little and forget about the hustle and bustle for a moment.
3. Cafe. Universal facility. Here you can drink, eat, dance, chat or celebrate a holiday. The menu includes hot dishes, salads, cold appetizers, desserts and drinks.

Location and design

Choice of location. The establishment must be located in a passable and crowded place. Choose a design that is comfortable, interesting and original. The interior of the premises must correspond to the concept and name of the institution. Waiters must wear stylish cafe uniforms.

Staff

1. Waiters are required to look beautiful and be quick-witted. Unforeseen situations often arise, and the waiter must be able to calmly and quickly solve them. They must know the names of dishes, composition and cost.
2. The bartender must know the names of the drinks that are available, their cost, and be well versed in the varieties of beer and wine.
3. The chef is the invisible flagship of the establishment. Whether the client will return to the cafe depends on his skill. The most important role is played by the quality of food.

Purchasing Products

A very important process in which the leader must also participate. Chefs try to take food in reserve. Undoubtedly, this approach is correct, but in an institution that is just opening, no one knows what kind of dishes customers will order. At first, you need to buy a little of everything.

I will give a few words to the atmosphere of the institution. It is necessary to try to create a cozy, warm and benevolent atmosphere so that the visitor has a feeling of care and love.

What to do if there is no money?

Many aspiring entrepreneurs are interested in how to open a business without investment. I will bring brief instructions, which will help you understand how to open a cafe without money.

1. You need to draw up a business plan. In the document, lay down the amount required for initial stage and make an estimate, which includes the payment of personnel, utilities, advertising, the cost of products and the rental of premises. Be sure to include planned income
2. Go with a business plan to the bank for a loan. Provide information correctly and truthfully.
3. Discuss opening a cafe with relatives and old friends. Perhaps they will lend the necessary amount. It is better to pay interest to a loved one than to a banking organization.
4. If you have a wealthy friend, offer him a partnership.
5. If you managed to get funds, immediately start thinking how to make money and become a millionaire. Initially, this is problematic, since the cafe will be little visited. Advertising or a promoted network portal will come to the rescue.
6. You can start a page on the Internet about a cafe, launch an advertising campaign on third-party portals. Use social media actively for promotional purposes.

Be persistent and confidently go to achieve your goal.

12 steps to open a fast food cafe

The concept of "fast food" appeared recently, but establishments fast food instantly gained popularity. This market segment is attractive to start-up entrepreneurs. The opening of such an institution is not required high costs.

Fast food cafe - an institution where you can quickly and inexpensively eat. The service time does not exceed 5 minutes, and the duration of the client's stay is on average 30 minutes. Success directly depends on the high turnover of seats.

1. Choose a place. It should be distinguished by high traffic, meet the requirements of the fire inspection and SES.
2. Decide on the type of establishment. Often, fast food cafes use ready-made semi-finished products that are reheated or finished after the visitor's order. Suppliers prepare semi-finished products.
3. If you want to make semi-finished products yourself, for example, tacos, you will need to equip an additional room for processing vegetables, cutting fish and meat.
4. There are several types of fast food. It is necessary to determine the variety. This depends on the technology. Places like McDonald's. Cafe of a certain national cuisine. Establishments that put the product concept at the forefront - dumplings, pizzerias or pancakes.
5. Having solved the issue of renting a room, equip the interior. Most often, fast food cafes cannot boast of exquisite design and artsy atmosphere. Not surprising, because they are not focused on a long pastime.
6. The main feature of "fast food" is the strictest standardization. It is exposed to utensils, equipment, assortment and even the interior. This is due to the wide development of networks of such establishments. If you decide to open a fast food cafe, be sure to find out if it is more profitable to organize a franchise business.
7. Such establishments provide self-service, waiters are not required. However, you can't do without a cleaning lady, dishwashers, assistants and cooks.
8. Hire only sociable, agile and stress-resistant workers. They should know regulations in trade and catering.

How to open a cafe on the highway

I often have to drive a car for long distances. After sitting behind the wheel for several hours in a row, there is a desire to make a stop, look into a cozy cafe and relax a bit.

At the same time, many people are not satisfied with the salary level, and they begin to think about opening their own business - a cafe on the highway. This kind of restaurant business deserves special attention.

1. Get a place for a fast food outlet. Visit the road construction department, where you can find out which area the land belongs to.
2. After that, go to the district administration and write an application for the provision of a plot for rent or property.
3. Be sure to register an individual entrepreneur or legal entity. For a small cafe, IP is enough. If the plans include opening a network of fast food outlets, registration of a legal entity is indispensable.
4. Make a project and business plan. With these documents, go to the administration for approval. After that, you will receive permission to open a cafe.
5. Once you have received the land, contact a licensed architect. Draw up a sketch and project of the building, resolve issues related to communications.
6. Take the project and sketch of the cafe to the urban planning department. Here you will receive an agreement. Together with him go to the SES, fire protection, administration.
7. Having completed the construction of the building, invite a special commission that will carefully examine the structure and make a final verdict.
8. Before opening, invite SES employees. They will inspect the cafe and issue a conclusion. The building must have sewerage, water supply and a bathroom.
9. last point provided by fire experts.

You can start the restaurant business only after obtaining all the necessary permits. Next is to hire qualified personnel and get to work.

Finally, I will add, if you intend to open such an institution, do not rush to show off among friends. It is better to let them know after the doors of the cafe open to visitors. Exist envious people who seek to destroy the enthusiasm of a person who decides to open a business. They say that nothing will work, there is a crisis in the country, all the money will be spent in vain.

• Why a mini cafe?
• Choice of premises for a cafe
• Cafe fixed costs
• Step by step opening plan

According to some representatives of the restaurant business, the most successful mini-cafes are those that sell fresh pastries and cakes. That is, products that are always in demand in such establishments. Good location and low prices are also important - the main criteria for the success of a mini-cafe.

Why a mini cafe?

Today, a common method of entry into catering business is the opening of a small, so-called mini-cafe. The best option for a novice entrepreneur and you can not imagine. Firstly, the popularity of catering among the country's population is increasing every year. Secondly, the market is still ready to accept new players, despite high competition. Thirdly, to open a cafe, you do not need rich experience and “bumps stuffed over the years” - franchise offers in this direction enough.

At the same time, you do not need to stand out with any exotic assortment. In institutions of this kind, the main emphasis is on cold appetizers - salads, sandwiches, pizza. From hot - soups, dishes from semi-finished products, desserts. Most of the prepared dishes are imported.

How much money do you need to open a mini-cafe

According to economists, even a small cafe will require investments of at least 700 thousand rubles. And this despite the fact that the premises under the cafe are rented. Mandatory costs include:

• Purchase of kitchen equipment and furniture. The most expensive items are refrigeration equipment (150 thousand rubles), a ventilation system (100 thousand rubles), tables and chairs (7 thousand rubles per seat), a bar counter (70 thousand rubles). Total for this article costs will take at least 500 thousand rubles. Read the article for more details: How to choose equipment for a cafe.
• Refurbishment and interior design. The size of this article directly depends on the taste and wishes of the owner. You can make a modest layout for 200-300 thousand rubles, or you can lay down several million to create the uniqueness and originality of the interior.
• Installation of automation programs and anti-theft systems - about 70-90 thousand rubles.
• Acquisition of an alcohol license (if required) - 60 thousand rubles.
• Other expenses, including the purchase of cash equipment, special. clothes - another 40-50 thousand rubles.
• Advertising and promotion of the cafe - about 30 thousand rubles.
• Some of the funds are recommended to be put in reserve for the first months of possible work in the red. And in general, savings at the start does not fit. Some entrepreneurs manage to conclude a contract with the owner of the premises for "rental vacations". This is when a cafe is given the opportunity not to pay rent for several months in order to have time to “stand on its feet”.

The issue of business planning is discussed in more detail in the article: small cafe business plan.

Choice of premises for a cafe

Establishments such as a small cafe, designed more for a casual visitor, are recommended to be placed on the central streets of the city, on the first floors of houses with stained-glass windows. Important indicators here are:

1. The permeability of people. An important role is played by the presence of office and shopping centers, public transport stops.
2. The purpose of the premises - for what object it was previously involved. It is good if the premises were previously used as a restaurant or cafe. In this case, no global redevelopment will be required, since the premises will already meet the requirements for catering establishments (SES, fire safety). This, of course, will save not a small part of the businessman's money.
3. Electricity connection power. If the permitted power is at least 75 kW, then this is quite enough for a full cycle kitchen. If this indicator is less, then additional capacities will need to be connected, which is associated with considerable financial investments.
4. Lease contract. The longer the lease term, the better. Ideally, the lease agreement for the premises under the cafe should be drawn up for a period of at least 5 years. Since only the first 1-2 years the cafe will recoup the invested funds, and the rest of the time it brings the coveted income to the owner of the establishment. Contracts for a period of less than 12 months should not be considered at all, since such conditions will not allow obtaining a license to sell alcohol.
5. If it is planned to sell alcohol in a cafe, then such indicators as distance from residential buildings and social facilities are important. destination - not less than 25 m, as well as the area of ​​\u200b\u200bthe premises - not less than 50 m2. Otherwise, obtaining a license will not be possible.

What taxation system to choose for a business when opening a mini-cafe

It is quite enough for a small institution to register a regular individual entrepreneurship. However, in the vast majority of cases, it is LLC (legal entity) that registers “cafes”. The reason is simple - a license for alcohol is issued only to legal entities. By the way, about the license. The cost of obtaining an alcohol license is about 60 thousand rubles, and the time to obtain it takes at least 4 months.

Since 2013, catering establishments have been given the right to choose which tax system choose: general, USN, UTII or buy a patent. What is more profitable? Today, perhaps, it is special. regime - a single tax on imputed income (UTII), when the tax is paid based on the quadrature of the premises for serving visitors. The larger the area, the higher the tax.

Control over the activities of the cafe

A big plus of a mini-cafe is that the owner of the establishment can personally control its activities. The efficiency of the enterprise, in most cases, this only increases. However, additional security against theft and loss is still needed. This requires a set of measures, which includes:

• cafe automation system;
• video surveillance system;
• regular scheduled and unscheduled inventories;
• a fair system of employee motivation;
• immediate dismissal of employees who are seen stealing proceeds, even with the institution of a criminal case.

Cafe fixed costs

The main expense of the cafe is payment wages employees and insurance payments. For these purposes, 200-250 thousand rubles are allocated monthly. (15 people). In second place are rent payments and a communal apartment - another 70-100 thousand rubles. monthly. Then there are taxes and other expenses - about 50 thousand rubles. The total monthly expenses of a small cafe range from 350-500 thousand rubles. Less likely to fail.

How much can you earn by opening a mini-cafe

The profitability of a cafe depends on many factors. As a rule, when drawing up a business plan, it is customary to consider the profit of a cafe based on 15,000 rubles for every 10m2 of the establishment's area.

Suppose a cafe is visited by 40 people daily (this is an extremely low figure), and average check institution is 400 rubles. Then the daily revenue will be 16 thousand rubles, and the monthly - 480 thousand rubles, which will already allow you to work in a small plus.

According to experts, the payback of the cafe is at least 1.5 years, and this is subject to a good location. A more likely period is about 3-4 years. Normal profitability business is considered an indicator of 20-30%.

Finally, a few more tips. If the area under the cafe is very limited, it is better to install high showcases with a convenient window - this way you can optimally and appetizingly lay out all the products. At the same time, it is desirable that the design of the showcases allows visitors to freely pick up their favorite dishes and pay at the checkout. Thus, time for servicing visitors is saved and the work of staff is significantly relieved.

Step by step opening plan

In order to open your own mini-cafe, you need to compose detailed business plan. First of all, you need to decide for yourself in which area your establishment will work, whether it be national cuisine or a pizzeria, in addition, you need to know your target client and his approximate level of income. In addition, you should definitely take into account the presence of competitors and engage in constant business analysis. Marketing will also be an important part of the business, and advertising campaigns before opening will allow you to carry out good start in doing business. It is imperative to acquire all the necessary equipment and find the necessary suppliers with minimal financial costs so that the profit satisfies you as an entrepreneur. Do not forget that to open a business, you need documentation that you need to acquire even before the start of your activity.

What equipment to choose for a mini-cafe

In general, this type of establishment does not require a lot of equipment, but it still plays a significant role. Depending on the theme of the institution, it is necessary to restrain a certain style. For example.

1. If this is a national cuisine, then the design of the room may contain some of the national paraphernalia.
2. The pizzeria should have something Italian in the design.

In addition to the design itself, you need equipment in the kitchen:

• small household appliances (food processor);
• large Appliances(gas stoves).

It is not worth saving on equipment, as it is the key to quality food for your customers who will return again and again, and maybe bring friends if you feed them deliciously, which is precisely the secret recipe for success.

Which OKVED to indicate when registering a mini cafe

For mini-cafes, you can use the usual code for the activities of restaurants and cafes: 55.30.

What documents are needed to open

To open a mini-cafe you will need this list documents:

• confirmation of the possibility of using the premises as a cafe;
• confirmation of registration in tax office;
• in the case of the sale of alcohol, a license is required;
• certificate of absence of debts;
• a document confirming the lease of a plot of land;
• book of reviews and suggestions;
• KKM card;
• a document confirming that a check was carried out by the sanitary epidemiological service.

Do I need permission to open a mini cafe

Among the list of other documents, there is also the permission of the sanitary and epidemiological service to open a cafe in the premises you rented.

The most important rule in business is to find your niche. Some entrepreneurs are seriously thinking about opening a children's cafe, but many competitors and high demands scare away from this venture. Yes, you will have to invest a lot of money and effort, but with proper business management, the payback of the project will not be long in coming.

Is it profitable to open a children's cafe?

Opinions on the profitability of a children's cafe vary greatly:

• such an establishment is not a public catering establishment, so the likelihood of receiving high income from the sale of cakes, sweets and other food is very doubtful;
• entertainment programs for children will bring much more than other activities;
• the demand for children's cafes is extremely low: no one will visit the institution.

However, it is simply impossible to give an accurate estimate for all possible cases in advance. It all depends on every single detail of the business, so you should clearly define the structure of all points. And do it better before:

1. Food.

Parents bring their children to the children's cafe, obviously not to feed the child (the prices are too high), but to arrange a holiday or pamper the kids. However, everything is in the hands of the entrepreneur: if the treats are made in at its best, are made from quality products, and margins are higher than competitors, then revenues can be significantly increased.

But there is also back side: when opening a children's cafe, it is important to seriously study the market and analyze the demand among the population. It is possible that the consumer segment will not be able to afford expensive treats, which means that the business will suffer significant losses.

2. Entertainment.

Contests, songs and other programs and events will indeed bring the most income. But this does not make sense if all other components of the institution are at a minimum level.

3. Attendance.

It directly depends on the region, the chosen place, prices and other indicators. It is for this reason that it is so important to draw up in advance, fully think over a business strategy and analyze the market qualitatively.

All the features mentioned are a preliminary assessment of the profitability of the business. More accurate amounts and a general idea of ​​the effectiveness of the activity can be found out only after a thorough study of demand.

Children's cafe business plan

In any business, it is important to draw up a clear plan that the entrepreneur will follow in the course of his activities.

Its presence will seriously affect the success of the business, because thanks to it you can foresee possible difficulties in advance, accurately determine the main goals and thoroughly study future income and expenses.

A business plan should consist of the main points that directly affect the profitability of a children's cafe:

1. Market analysis and placement.

The first thing to do is to check this area of ​​\u200b\u200bbusiness, namely:

• analyze demand;
• study all competitors, find their strengths and weak sides;
• understand your own advantages and disadvantages, and then decide whether they are enough to attract potential customers;
• find a suitable place to open, etc.

It is important to note that it makes no sense to open an institution near competitors. They already have a permanent audience, therefore, they will have the main flow of visitors, while a certain skepticism will remain towards the new children's cafe.

It also makes no sense to open an institution in a shopping center, next to game rooms, for the same reason. It is best, in principle, to discard places where there is a certain amount regular customers:

• next to a pizzeria / catering / other entertainment establishments;
• shopping centers;
• development centers, etc.

The most advantageous location for a children's cafe will be the most distant from competitors area where there is demand. This is where the information collected about potential customers will help - the presence of young families, small children and places for family leisure in the chosen place (you should remember about competitors).

Sleeping areas are the main part target audience. Such places will have a good effect on the attendance of the institution and its profitability / payback.

2. Space and design.

Having found various options for opening a children's cafe, you need to without fail focus on the GOST 30389-95 standard. AT this document the required dimensions are clearly indicated:

• 1.6 sq. m per seat (50 people will need an area of ​​​​about 170 sq. m);
• Mandatory availability of storage and working premises;
• the play area for children should be 75-100 sq. m.

Opening a children's cafe without a play area is not profitable, because it is games and entertainment in this institution that will bring the maximum income to the entrepreneur. If there is no gaming hall, it may be better to open an ordinary cafe (it will be much more profitable in economic terms).

If the building for the children's cafe is built separately and not rented, then during construction it is necessary to comply with the requirements of the document GSN (DBN) 360-92.

According to the requirements, the premises must be present:

• heating;
• ventilation system;
• electricity;
• water pipes;
• full compliance with the requirements of the sanitary and epidemiological station and the fire service.

Although the play area for children occupies most of the room, space should also be allocated for the cafe area, bathrooms, kitchen, dressing room, vestibule, warehouse. Given all this, 120 sq. m - the minimum allowable size for a children's cafe.

The decoration and design of the institution should be handled by a professional designer. A "cartoon" style with appropriate decorations is perfect. The cost of designing a children's cafe is on average from 1,500 to 3,000 dollars. However, you can find cheaper options, but in such establishments the interior is of great importance, so the quality of design should be at its best.

3. Equipment.

An important point of the business plan, which should take into account all the necessary equipment, furniture and take care of their compliance with the sanitary rules of catering (in particular, SanPiN 42-123-5777-91):

• furniture: tables, chairs, bar counter, benches;
• household appliances: a refrigerator, a stove, a meat grinder, etc. (a coffee machine, a cocktail machine, a showcase with treats are also possible);
• child-safe utensils;
• lighting and music equipment, for example, for various events, birthday celebrations;
• costumes for staff and animators;
• specific paraphernalia: various decorations with cartoon characters, inflatable structures, a dry pool, swings, balloons, etc.;
• alarm system for the protection of the institution;
• additional plumbing (for example, washbasins).

Also for full-fledged business it is necessary not only to buy cash registers, but also to legalize them in accordance with all the rules. More details about them will be discussed below.

4. Suppliers.

Any person understands that all products that are intended for children must be of the most High Quality. Therefore, suppliers should be chosen accordingly, otherwise the reputation of the establishment will suffer catastrophically without bringing profit. And perhaps even serious losses.

If the child is poisoned by food / drinks, and the guilt of the entrepreneur is proven, very serious amounts will have to be paid. First, a fine for negligence and neglect of the requirements of GOST, and then - compensation to the victims. The judicial system in the Russian Federation is extremely serious about cases in which children have suffered, so the entrepreneur should take care that this never happens.

5. Menu.

People come to the children's cafe for the purpose of the holiday, and not to eat a hearty meal. The best option there will be an addition to the menu of pizza, french fries, various sweets, etc. The menu should not be large. It is enough to focus on the most famous and popular dishes so that they are often bought.

Photographs are required for the menu. They can be ordered from the designer, but it is better that the photos correspond to the prepared dish as much as possible so as not to disappoint visitors. Also for a children's cafe, it would be a good idea to make creative titles: ordinary pancakes can be called "Pancakes from Masha and the Bear."

But stupid puns should be avoided. It is unlikely that parents will appreciate, for example, the name of the hot dog "Cat in the test." Everything should be approached with a twist, but within the permissible limits. The main goal of the institution is a sense of celebration and a kind, happy atmosphere. With this approach, profit will not keep you waiting.

Menus don't always have to be static. In the hot season, you can supplement the menu with ice cream and soft drinks, and in winter, hot chocolate, etc. will work great.

It is important to remember that you can not refuse healthy food. On the contrary, it should be promoted in the first place, but designed creatively. Many children do not like porridge, but, for example, a beautifully decorated wheat porridge with the addition of fresh fruit will play its role perfectly. Parents will also appreciate such efforts, which will positively affect the reputation of the institution.

6. Staff.

Working with children implies the presence of certain skills, abilities and psychological balance. All this should be taken into account. And even the cleaners, who really do not have contact with the kids. After all, the abundance of children's laughter can piss off any unprepared person, but just nervous breakdowns and a tense state of the staff are absolutely useless.

For a children's cafe you will need:

• waiters;
• nannies (female staff working directly with children and doing everything to please or amuse them);
• administrator;
• accountant;
• cleaners;
• guards;
• animators;
• cooks and confectioners.

It is quite logical that each of the employees should masterfully perform their work. You should not hire unverified people even for the position of cleaners, everything should be of the highest quality, because this is done for the sake of children, and all these steps will directly affect the reputation of the institution, and therefore potential income and profits.

7. Marketing.

A well-written business plan, in which all these points will be mentioned and studied in detail, will be the basis of the business. It will give a complete picture of all expenses, profits, possible risks and benefits.

Registration and documents

A children's cafe is a business like any other. Therefore, it is mandatory to register it. To do this, it is enough to make a list of all required documents:

• register or entity depending on the desired shape;
• specify (55.30 for RF);
• get permits from the sanitary and epidemiological station, gas and fire service, strictly comply with their requirements (the amount of fines can be significant, especially since this is the safety of children);
• advertising permission (required if a sign is installed, which is legally outdoor advertising);
• staffing according to Labor Code;
• lease/ownership agreement for the premises;
• register cash machine in tax service;
• organize a "visitor's corner" in accordance with legal requirements;
• have certificates for the quality of products and equipment used.

If you have any difficulties in preparing documents, you can contact an experienced lawyer who will help in this matter. On average, it will take from 3 to 5 months to prepare all the documentation (a lawyer can do it faster, but you will have to pay extra for urgency).

Costs and profitability

When opening a children's cafe initial capital will be spent on:

• repair work in the premises - $ 170 per 1 sq. m;
• purchase of furniture, equipment, etc. - about 20-25 thousand dollars;
• preparation of documentation - $ 250 + legal services, if necessary;
• creation corporate identity- 500 dollars;
• purchases from suppliers (initial) – $2,000;
• design decoration of the gaming hall - $ 3,000.

Costs are shown in dollars due to the constantly changing exchange rate of the ruble. Moreover, many procedures will be paid in foreign currency.

All prices are approximate and may vary depending on many factors.

Fixed (monthly) expenses will be:

• rent - 8-10 dollars per 1 sq. m;
• utility bills - $ 350 and more, depending on the size of the institution;
• wages to employees - $ 200 each + services of employees in the form of piecework payment;
• taxes - individually, but approximately $ 150 will have to be spent;
• replenishment of goods from suppliers - about 1 thousand dollars, if there are regular visitors.

The total cost of opening a children's cafe will be about 40 thousand dollars.

In general, a children's cafe will pay for itself in 3-4 years, but given term may vary depending on the success of the business, its popularity and the amount of rent. Events to order (birthday parties, etc.) are paid in individually depending on the resources of the institution.

How to open a children's cafe (video)?

Children's cafe is pretty successful look business. Its profitability depends on the correct, level of service, quality of products and equipment. However, starting such a business is very difficult, so aspiring entrepreneurs can face serious difficulties.