Compose the name of the company from words. How to come up with a name for an LLC that brings good luck? A creative company name is the key to future success

During registration entrepreneurial activity Be sure to give your brainchild a name.

An individual entrepreneur in official documents indicates his surname and initials as a name, although he has the right to name his product, service or place of their provision in any way. And here is the legal entity obliged have a proper name that appears in all official papers.

And you need to choose a name even before the documents are submitted for registration, so as not to enter the first phrase that comes across later. The question of the name of the organization is too important, because it is - business card, the face of the enterprise, which largely determines the percentage of its success.

What are the nuances in choosing a name for an organization, what should be taken into account and what mistakes should be avoided, what creative techniques can be used? And also we will highlight the question of how specialists can help in this problem.

10 ideas how to name your company

If you decide to name your brainchild yourself, we can recommend several proven approaches to this strategy. Each of these approaches has many successful names that have become legends in the business world.

1. Proper name and its variations. A business is very much the identity of its owner, so it's often a good idea to give it your first name, last name, or some fancy combination of the two. For example, Ford, Heinz, Proctor and Gamble, Casio are the names of the founders, and Adidas is an abbreviation of the home abbreviation of the owner's name (Adi Dasler). You can also use colloquial variants of names: the workshop "At Petrovich", the hairdresser's "Natashenka".
2. Word combinations. Words and their parts are arbitrarily divided, combined, combined in various variations. This is how the name of the Pampers brand was created (the first letter of the surname Proctor, the middle of the surname Gamble, the end of the word Diapers is “diaper”). This technique also includes the division of a familiar word into several significant ones with a capital letter in the middle (the commission store "Bulavka", the beer bar "UsPey" with the image of a magnificent mustache on the signboard).
3. Phonetic approach. The use of alliteration, onomatopoeia, playing with rhymes and rhythm has a positive effect on the perception of the name. For example, "Coca-Cola", "Chupa-Chups", toffee "Kis-kis", the Twitter network (imitates the chirping of a bird in English), "Agusha" (kids say "agu").
4. Associations, allusions, allusions. The double meaning in the name is always attractive, as it allows consumers to feel involved in unraveling the mystery. This approach can be both simple and somewhat primitive (beauty salon "Aphrodite", wedding salon "Gymeney"), or more sophisticated (for example, the Seven-eleven chain of stores: in addition to a successful combination of rhyme and rhythm, there is information their hours of operation).
5. Analogy. The right stereotype is the key to unconsciously attracting potential consumers. For the most part, people think in patterns, and a well-chosen option contributes to quick recognition and easy memorability of names. You can use the names of planets, rivers, mountains, animals, mythological and literary characters, etc. For example, Puma, Jaguar, Fujifilm (in honor of Mount Fuji), as well as simpler options, such as the Three Fat Men large clothing store, the Onegin cafe, the Aibolit veterinary clinic, etc.
6. From part to whole, from whole to part. In philology, this technique is called metonymy, in naming it is very popular. For example, "Empire of Sushi", "Kingdom of Sweets", "World of Fur Coats", "Kingdom of Batteries". Return reception - salon "VIP-massage", shop "Your comfortable dressing gown", jewelry salon "To you, darling", etc.
7. Veiled translation. Words translated from another language may become sonorous and beautiful name with a secret meaning. This is how many well-known brands were born, for example, Daewoo - from Korean "big universe", Samsung - in Korean "three stars", Nivea - in Latin "snow-white", Volvo - in Latin "I'm going". Panasonic is composed of three language roots at once: “pan” is Greek for “all”, “sonus” is Latin for “sound”, and “sonic” is English word"noise", that is general translation"all sound and noise."
8. Direct reference to the type of activity. It can simply be contained in the name, for example, the Invest-Stroy company, the Credit Bank, the Thirst for Travel travel agency, or use an associative approach and metonymy, for example, the Kangaroo bag store, the Taburetka furniture factory, the Wheel taxi ".
9. Additional endings. Sound additions to familiar words can sometimes enliven the name and give it solidity. For example, the ending "off" is added to the owner's surname for "aristocratic": "Smirnoff", "Davidoff", etc. Adherents of the Western style of business often add solid English endings “promotion”, “style”, “corporation”, “food”, etc. to the names of firms. You can add some word to the name of a product or service that characterizes it from the standpoint of value, for example, legal advice "Themis-Garant" or detergent"Pasta moment".
10. « If only you knew from what rubbish ...» Sometimes successful names are born literally by accident, without any connection with the activities of the company. The most famous example is Apple, the favorite fruit of Steve Jobs. A fan of Shakespeare, the creator of AVON, gave the company this name in honor of the river on which stood the birthplace of the great writer. The Starbucks coffee shop chain has nothing to do with stars and dollars, its creator simply loved the Moby Dick book, the hero of which Starbuck often drank coffee. The Adobe River ran behind the founder's house. Kodak is a made up word that starts and ends with the founder's favorite letter. beautiful word it may simply be heard somewhere, composed or borrowed.

Do's and Don'ts in a Company Name

Becoming a "godfather" legal entity, the entrepreneur can be free in his imagination: any name can be assigned to the company, if it does not contradict legally established requirements which are declared in Civil Code RF and federal law No. 14 dated February 08, 1998 "On LLC". They can be divided into mandatory, optional and prohibitive.

The name of the LLC must include:

• an indication of the form of ownership and organization of activity, that is, the name should be preceded by a JSC or LLC, and in the full form of the name the abbreviation should be deciphered;
• the full name is only in the state language, and the abbreviated name can be written in a foreign language, but only in Cyrillic.

At the request of the entrepreneur in the name of the company, you can:

• use the words of other languages ​​in Russian transcription;
• reflect the field of activity or prefer an associative or neutral name;
• use abbreviations, abbreviations, invented words, that is, use a wide arsenal of verbal creativity;
• give a name already owned by an organization in another region, unless the latter is trademarked.

The law prohibits when naming a company:

• include words or their forms hinting at any government bodies, for example, "parliament", "ministry", "federal", etc.;
• use words and their derivatives denoting the name of our country and its capital (or rather, this can be done by issuing a special permit and paying a state duty);
• use the words-names of other states or international organizations(for example, the name of the store "Clothes from Italy" or the name of the pharmacy - "WHO" will not be registered, even if the creative owner came up with the idea of ​​encrypting the phrase "All about health" in this way);
• copy or include famous brands or words similar to them in any combination in the name (for example, you should not try to register the Saratov Sprite beverage company);
• offend or hurt the feelings of any categories of people by choosing obscene, immoral or inhumane names (do not call the club "The Curse of Christianity", even if it is the name of a book by Nietzsche, a shop for the disabled "Hercules" or a ritual agency "Future");
• call the LLC simply by the type of activity (even if the fantasy fails, the registration authorities will not let the Public Catering or Transportation LLC pass).

How the pros work

Specialists in naming– a special industry at the intersection of copywriting, advertising and marketing – are happy to help an entrepreneur who is serious about choosing a name for his company. Brand managers, unlike "mere mortals", use not only fantasy, but also the achievements of psychology, linguistics and analytics.

They know exactly the basic requirements, developed by vast experience, for the name of an enterprise, product or service.

1. The name should correspond to your positioning as an entrepreneur (for example, if you are focusing on reliability, it is permissible to include the word “guarantor” in the name, and if on the speed of service - “instant”, “moment”, etc.).
2. Short and sonorous names are much better than complex and difficult to pronounce.
3. Care must be taken that the name is easy to read, does not raise doubts about pronunciation, stress and spelling.
4. Too "hackneyed" names will depersonalize your company and negatively affect the position in the Internet issuance when entering a query.
5. Ambiguity is the enemy good name(As we remember from Green, the Café "Repulsion" did not flourish).
6. If you plan to expand to international market, it is necessary to check the name for a foreign “user-friendly” (for example, a company selling products named after the owner “Semyon” in the English segment will be doomed, since “semen” is translated from English as “sperm”).
7. Avoid similarities with well-known brand names.

Naming professionals operate according to a complex algorithm, highly appreciating their services, but at the same time guaranteeing the satisfaction of the owner. As for the success of the chosen name, there is also a large share of the case.

What do namers do when creating a name for an organization, product or service:

• analyze the market, especially competitors;
• thoroughly study the target audience;
• determine the idea and values ​​​​of the named enterprise, product or service, its message, "mission";
• generate a large number of name options;
• weed out those that are not suitable in terms of phonetics, style, semantics, associations, degree of memorability;
• check the remaining names for uniqueness;
• test options on the target audience;
• provide the remaining several options to choose from for the customer.

NOTE! For an additional fee, the range of services may include the development of an appropriate domain name, the visual component of the brand, and consultation on registration. trademark.

An experienced entrepreneur always carefully considers the naming of his company, because as you name it, so it will be promoted in the market. People, or rather potential customers, think abstractly and even an unsightly name can push them away from the product. How to choose a name for the company and what services can be used for this?

The name given to a person at birth affects his personality type. So is the name given to the firm at the time of its registration, may affect how successful it will be.

Customers think in associations and if something does not suit them in the name of the product, they will immediately choose the competitor's product. Moreover, it even affects which team works in it and how.

The name of the company should be simple, catchy, easy to read and easy to pronounce. All these are the basics of naming.

By keywords

In the process of creating a name, you will get a word cloud, consisting mainly of keywords that are related to the business.

An excellent naming technique is to immediately compile a list of keywords. At this stage, everything related to your business will help: features of production, geography of location, color of the goods produced, quality of service, benefits for the consumer, production technologies.

Then you can try to generate the name yourself. Try to change the endings of the words, add a prefix, connect several keys.

If in doubt that you have used all possible options, refer to the generators on the Internet. With their help, you will receive keys that you did not even know about before.

Naming techniques

The title may not always be based on keywords. Sometimes absolutely any word can become the name of the company. Consider the most popular and working methods of searching for names.

1. Latin. Here you can use both keywords and abstractions. Simple Russian words written in Latin, as well as words made up of several keywords, look good.
2. Names and surnames. An old way that still works. You can use not only Russian names, but also foreign ones. If possible, even your own first or last name will do. For example, Antonov Vasily Ivanovich, can be shortened to the laconic name "Iva-Stroy", where "Iva" is the first letters of the surname, name and patronymic of the owner of the company.
3. Provocation. In America, this method has been working for a long time, but in Russia it has not yet been tried. So, in the USA there is a drink with the provocative name "Cocaine".
4. Metaphor. The metaphor name has nothing to do with keywords. So, the name of the most expensive company in the world, Apple, refers precisely to the names-metaphors. Such names are designed to show the consumer exactly how the company positions itself.
5. Description. The easiest way. "Workshop of Uncle Vova", "Flowers at Lyubasha", "Lenin' street Cafe". To use this technique, simply try to describe what your firm does or where it is located.

After you have decided on a few applicants, it is worth skipping them through the following table.

Naming is a difficult process, it requires a lot of effort and investment. If you want to name a company in such a way that in the course of its activity you do not have to change the name and make a complete rebranding of the company, you should approach naming responsibly.

You can learn more about the name generator from this video.

A name is a promise... it is the first thing a consumer learns about a company or its product...

Henry Charmesson

A name for an organization can be compared to a person's name. It becomes fateful, reveals personality traits and distinguishes from the crowd. Any company also has its own character and features.

A good name reflects the value of the company and its products in the minds of customers. Few people know that the Caribbean island known as Paradise did not attract tourists while it was called Pig. 'Gooseberry' from China became popular in the US after it evolved into 'kiwi fruit'.

Examples of successful brand names will help evaluate contemporary meaning naming.

What is quality naming?

Naming is not just a play on words, but a significant element of marketing. Professional selection of names for organizations, products, brands is becoming more and more relevant.

Quality naming is the foundation of a competitive brand and effective promotion on the market. Its main goal is the positioning of the company, product, service.

Naming is used to solve various problems, including:

1. The need to emphasize special properties, to distinguish the product from others.
2. The desire to evoke positive associations and emotions: trust, admiration, interest.

Sour cream "House in the Village" or the restaurant "Demyanova Ukha"... A good name can inspire you to become a good basis for brand promotion.

5 stages of work on the name

An obligatory element of naming is the legal verification of the developed name, necessary for registration. In many cases, it is required to pay attention to the meaning of the name in foreign languages.

Thus, all the extensive work of creating a new name is two steps. Firstly, you need to formulate a message for the consumer, and secondly, translate the message into a commercial form.

10 Ways to Choose a Company Name

1. Use the language and words of the client. What does the prospective buyer value in a product or service? What benefit will he get? The proposed product should be close and understandable to the consumer, like "Your Realtor" or "Agusha".
2. Enrich vocabulary dictionaries will help. original ideas can be found using dictionaries of associations, explanatory or foreign.
3. The collected information will help to formulate slogans. You don't have to start with a title. Naming is a creative process.
4. Analysis of the names of firms-competitors. When choosing a name, it is worth considering their successful options or mistakes - for example, such curiosities as the Labor Callus company, the New Hair hairdresser or the Padun bank.
5. Do not rush to cross off the selected ideas from the list, but put them away for a few days. After one or two weeks, it will be easier to evaluate a worthy option with a fresh look.
6. Before finally deciding how to name the company, examples should be checked for uniqueness.
7. Evaluation of consumer opinions can significantly speed up the search. It is not enough just to contact friends or relatives. Organize a customer survey to evaluate the selected options, invite them to come up with their own names.
8. In some cases it may be useful to look at the world. A brilliant idea can be born unexpectedly. The Adobe founder chose this name after the river near his home. Remember that registration as a trademark of generic and specific concepts is not possible.
9. Use the data of psycholinguistics, choosing what to call according to research, give a result with the right choice of letter combination. It is recommended to use the letters "D", "L" (cause joyful emotions). The letter "K" tells customers about the speed. But it is better not to take hissing or deaf ones, they tune in to the negative. The letter "Z", as it turned out, causes fear.
10. There are more than thirty techniques for the formation of names. From names with classical Latin roots to rhyming names. For example, the creator of a global sports brand was known among friends as Adi (it turned out to be a compound abbreviation "Adidas").

What is the name of the construction company? Examples

Name for construction company should focus on the target audience and reflect the scope of the company. "Bystrostroy" - a good choice as the name of a company specializing in the construction of houses in a short time.

The agency “Apartments de Luxe” will attract a category of clients with certain incomes, and “ New house"- a more democratic name.

How to name the company? Examples of names such as "Stroygarant", "Stroytekh" are understandable to the population and inspire confidence. Stroygefest, Neostroy or StroyCity are intriguing. The abbreviation will not work, as it can scare away a potential customer.

For organizations working with individuals, a simple version of "Bogatyr", "StroyNaVek" is appropriate. In collaboration with foreign partners it is important to carefully consider how to name construction company. Examples should reflect professionalism. Preferably a catchy name on English language. For example, "Leader Builder" or "Prof building".

Choosing a Law Firm Name

Industry standards strongly influence the conservative legal business. The choice of options for the company name is very limited. What is the name of the law firm?

Examples show that names with Latin terminology or euphonious surnames of partners, combinations with general terms(“consulting”, “legal league”, “bureau”, “group”). New words are also used, but the client does not always associate them with legal activities.

Successful options include Zetra or Asters. This is an example of how short and consonant names win over names that are understandable to the population, such as "Legal Aid".

Names that carry monumentality, confidence and positive are popular. "YurMagistry", "Arman", "Legal Center" or "Legal Company".

Naming in the field of trade

The marketing name positions and promotes the product. What is the name of the trading company? Examples should be memorable and beautiful. The harmonious perception of the name by ear plays a big role. For sale is what causes pleasant associations.

Superlative names (Mega, Extra, Maxi, Super) are often used for trading houses and chains. An interesting method of words with errors. "GastroGnome" instead of "Deli", "StakeHolders" instead of "Steakholders".

Popular play on words, for example, fishing store Cool Place, Terry Paradise store selling bathrobes and towels.

In any case, faceless names like "World of Taste" or "Wonderful Product" should be avoided.

How to choose a name for a furniture company?

The furniture market is one of the most saturated. In order to stand out from the competition, you need an original, but understandable, selling name.

What is the name of the furniture company? Examples - such as "Servant`s", "Divan Divanych" or "Mr. Mebel", will play the role of advertising and save money on promotion.

Many manufacturers seek to master a certain market niche. For small and medium-sized companies, focusing on the direction of activity and specialization is useful. “Furniture Workshop/Studio…”, “Sofa Formula”, “Your Kitchens”.

The production of luxury furniture, taking into account the interests of wealthy clients, will require a name that emphasizes the status: "GrantMebel", "Furniture House", "InteriorLux".

There are also funny names: "Soft place" (sells sofas and armchairs), the firm "Sidaun" or under the name "Mebelov".

In fact, 90% of all brand names were invented "on the knee" by directors or managers of organizations. Only 10% of market names are classified as professional namers. It is noteworthy that it is these 10% who own 90% of the market!

Finally, behind all the hassle associated with organizing a business and purchasing equipment. The staff is staffed and advertising campaign gave the expected result - the first customers are already calling by phone. However, it is at this moment that the problem arises of how to come up with a company name so that it is remembered. After all, today's customers of the company will recommend it to their friends and acquaintances tomorrow. The success of any company depends on a catchy and creative brand.

The name of the company determines the nature of its further "swimming" in the sea of ​​market relations. It is the brand and the slogan that is the first thing a potential buyer sees. The sonorous, original name attracts customers and serves as additional advertising.

How to choose a name for your brand?

Coming up with a brand and company name is not as easy as it seems at first glance. This task is carried out by special companies that provide naming services. But even a novice individual entrepreneur is able to come up with a good name for his own enterprise.

New brand name options

Personal data of a businessman opening a new firm. This is the easiest and simplest way to come up with a name for an organization. Usually the names of the so-called dynasties tend to be written in an old or foreign manner. Such names are no longer attractive to buyers, because the surname says very little about the scope of services and goods provided. In addition, there may be difficulties in re-registration of the business.

Abbreviations. The first letters of a compound name are sometimes well remembered, but, unfortunately, do not carry useful information about new firm. It will take time for the company to associate abbreviations with consumers with certain types of goods and services.

Another easy way to come up with a company name is a direct description of the goods or services, such as “Products”, “ Lawyer consulting". Such a name is simply lost in a large city among hundreds of similar company names. This option is suitable if the company opens in a small town and is engaged in a field of activity that no one has done before.

A word or term from another field of activity in which the named firm is not engaged. The choice of such words is huge. It remains to find one that would hint and even be remotely associated with a new enterprise. Here you can come up with some comparisons and associative chains. For example, "Wind" for selling bicycles.

Naming: services of specialists.

Most original way– come up with a word that never existed. Or combine several words and come up with a new brand sound from parts of these words. A completely new sound of words will interest potential customers and encourage them to satisfy their curiosity. In addition, as soon as you manage to come up with a new brand name, you can immediately register it. For example, known to everyone from the movie "Nofelet" (telephone) or Vinriel (liquor store, women's clothing, hairdresser).

Whatever you call a ship, so it will sail

This phrase from the popular cartoon is very relevant in our time. If not everything, then a lot depends on the name of the company. People who are knowledgeable in this matter advise:

• It is essential that the brand name reflects the goods or services that it wants to offer in the market. That is, let the name consist of one word, but it simply must carry a hidden informative flow.
• The use of words denoting states, cities and towns is not recommended. state institutions and departments. It will not be possible to register a company.
• The Internet is a tool for successful promotion, so the choice of a domain name should not be neglected, and it is better if it matches the name of the company.
• You have to think broadly. If you plan to expand the business, take it outside the homeland, then calling the company after the native land is unreasonable.
• You can not use letters in the name of the company, the appearance and pronunciation of which are similar to well-known brands. There will be a lot of noise and excuses will not be accepted.
• The name should be as clear and easy to understand as possible. As a test, invite others to depict it graphically. And everything will immediately become clear.

The three most important findings

So, we have considered the main options for choosing a name for a company, now it remains only to summarize all the tips and wishes, deriving three golden rules, which we have given below:

1. It is desirable that the name indicates the type of business of the company.
2. It should be memorable and easy to pronounce.
3. Three words is a lot. Better one or two, but such that they correspond to the type of activity and are associated with the services and goods that the company offers.

It is also important to remember that the famous saying “brevity is the sister of talent” should also be applied when looking for a name for an enterprise.. The name will be easier to remember if it is simple, uncomplicated and short. Companies with long names are not very popular. This is due to the fact that the full name of the company is very difficult to remember. Or you can just get confused with similar sounding brands.

Reminder for those who are looking

about interesting and short names firms say they are easy to mention in a conversation, which allows you to further advertise your brand. An example is the IKEA chain of stores. The founder of the company, whose name is Ingvar Kamprad, disguised his own initials in the first two letters of the IKEA name, and the name of the Elmtarid ranch in the village of Agunnarid, where he grew up, in the last two letters. An interesting fact is that the well-known Nokia brand bears the name of one of the areas in Finland where the company was founded. And here are some examples of very successful names of new brands and companies, depending on their type of activity. You can take some ideas for yourself.

If there is a problem associated with a lack of eloquence, then it is better to contact specialists. Let the service cost money, but a creative approach and a successful combination of letters will contribute to the future success and prosperity of the company.

Of course, it is very difficult to immediately answer the question that worries every person who is faced with this problem: what should a brand name be in order for it to bring a stable good income? But, it is worth noting that the success and popularity of the company does not always directly depend on what name it will be given. The right approach to developing a work strategy and the quality of work with clients are also very important. But this does not mean that a well-chosen brand name will not attract customers and stakeholders. On the contrary, it will reflect the essence of the services that the firm can provide to its customers. Therefore, this choice should be approached very responsibly and even a little creatively.

After all, as you know, "whatever you call a ship, so it will sail." Each individual entrepreneur wants to "sail" his company so that it brings him a good income. Therefore, it is not surprising that most individual entrepreneurs invest a significant share start-up capital in the development of the brand, in its design. Because they know for sure that all this will pay off very quickly, bringing with it a high income and stability in modern market goods and services.

The name of the company is an integral image element of any business. Many entrepreneurs, when registering a company, do not pay due attention to this issue: they have more important activities, and coming up with a name is not a problem. As a result, almost every city has its own "Aphrodites" and "Worlds of Windows", and sometimes several companies with overlapping "original" names. Meanwhile, the name is a person, a part of the brand, which should be associated by customers with a specific manufacturer, service, store. It is advisable to think at the stage of developing a business idea how to name the company so that it is successful.

How to choose a name for a company

Uniqueness is an important, but not the only criterion for naming a company. Marketers have developed a whole set of naming rules - the process of creating names for companies and their products:

1. “Brevity is the sister of talent” will also come in handy in the case of a company name: it should be concise for easy memorization and recognition by potential and existing customers. A word of one or two syllables is preferable to a long compound name.
2. When choosing a name, think about your customers - whether they will be comfortable using the phrase you have fantasized about. It should be easy to pronounce, not cause doubts about the stress, fit well to the ear, have an unambiguous spelling. If you decide to use a non-existent word, do not be too smart: test it for the adequacy of perception.
3. Avoid ambiguous expressions and words that cause negative associations. An example of not the most successful use is the word "escort" in the name of a taxi service.
4. Look into tomorrow: if there is a possibility of developing a business before international level, the name should be "user friendly" for foreign clients and partners. How to name a company so that it sounds good in different languages ​​- take a word with an international root. Be sure to check its value in the countries of your future market. A good option is fictitious words, abbreviations.
5. Try to distance your name from the names of competing firms, avoid resemblance to famous brands.
6. It will be great if the name of the company will have at least some relation to the profile of its activities or be neutral.

How can and how not to name a company

Before you gush with ideas on how to name an LLC, do not forget that in addition to the “creative” component in the name commercial organizations There are legal implications.

1. If you intentionally or unknowingly "take" someone else's name, properly registered, you risk getting yourself into big trouble. In large well-known companies, all branded elements are patented as trademarks, and this is already on your part - copyright infringement.
2. A name that looks suspiciously like a competitor's name can also land you in court. The concepts of identity and degree of confusion, which civil law operates in this case, do not have a clear interpretation. Therefore, the question of originality or borrowing of your "notion" is decided at the discretion of the judge.
3. "Mere mortals" are not allowed to name their companies using the word "Russia", the mention of the subjects of the federation and authorities, the official names of foreign states, international and public organizations and derivatives of their names.
4. The name of the company should not be offensive, obscene, violate legal and moral standards.
5. The name of the LLC should not be misleading as to the scope of its activities.

In addition to these "forbidden" tricks, the rest of the fantasy in creating names is not limited by anything. In naming, there are many ways to form unique names, the most common of them are:

1. "Mercedes", "Ford", "Heinz" are the most famous examples of names showing how you can name a company using proper names. The names and surnames of the founders of companies, members of their families, lovers are immortalized in the history of many famous brands. You can do the same, but remember about uniqueness: it will work great if you have an unusual name or your last name can be played in an original way in the title.
2. Mention of the field of activity. Compose the name of the company from the words that characterize the goods and services that you offer (“furniture”, “auto”, “build”). Marketers recommend avoiding words in compound names that are oversaturated with naming: “super”, “ultra”, “plus”, “express” and others.
3. Acronyms, hybrids, abbreviations. You can take several words and make an abbreviation out of them, cut out and “glue” parts of words, cut off the ending, etc.
4. Transcription from other languages. From foreign words written in Cyrillic and adapted to the Russian "ear", bright and memorable names are obtained.
5. Pure creativity. Just make up your own word. The name that does not carry meaning and does not even remotely hint at the scope of activity has a right to exist if it sounds good and attracts attention.

Naming: professional approach

It is important for an entrepreneur not so much to find a “beautiful” name as to figure out how to name the company so that it generates income. A well-chosen name is a full-fledged marketing tool: it helps positioning and recognizing the company in the market, promoting the goods and services offered.

In order for the name to be not just a “sign”, but become a brand that works for you, you need to do a lot of work, which in marketing is called naming. The process of creating a trademark, the company's motto begins long before the direct search for the right words.

Naming includes several stages:

1. Company analysis: field of activity, concept of development, etc. It is necessary to understand what are the features, advantages of the company in question. What goods and services will it produce, what are their price categories, quality, benefits for the buyer.
2. Target audience analysis. The task of naming a store, for example, women's clothing, involves completely different implementation options, if it is a youth brand or a boutique for ladies of an "elegant" age - the difference is fundamental. Therefore, you need to find out who the potential customers of the company are: their age, gender, social status, income level. What are the features buying behavior this segment of consumers. The formed image should be purposefully designed for a specific audience, its values, colloquial vocabulary, etc.
3. Market research similar companies. It is important to identify the main competitors, evaluate their names, and study the reaction of consumers to popular brands. Mark the pros and cons of "brothers" in the niche, analyze advertising channels and promotion methods.
4. Formulation of requirements for the name. Based on the previous analysis, a wish list is compiled for the future name: what idea it should reflect, preferred and forbidden words, number of words / letters, and other details.
5. Generation of ideas. This is the most creative part of naming - "on the mountain" options are issued that meet the stated requirements. The greater the number of proposed names, the greater the choice, the main thing is that the riot of fantasy does not go beyond the outlined parameters.
6. Selection of the most liked options. Each of them is analyzed for compliance with the main criteria of the “correct” name: brevity, readability, euphony, spelling variability, meaning, etc. As a result, there are several options that are subjected to further examination.
7. Testing the name on real people representing the target consumer group. Do they like the proposed option, is it easy to remember, what associations does it evoke, does it increase confidence in the company - that is, they get an opinion on how best to name the company, directly from the company's potential customers.
8. Legal examination of names: whether they comply with current legislation, whether they violate copyright.

Where to order naming

A serious business is sensitive to its image, and large companies give development corporate identity in the hands of professional naming agencies. The service is not cheap: ordinary entrepreneurs who do not have "space" budgets cannot afford it. Most people have to manage on their own. But it turns out that it’s not so easy to come up with an original, “catchy” name for a company on your own. There is a problem: where to get ideas for inspiration? Where to "spy" interesting thoughts?

An excellent solution is to arrange " brainstorm”, and choose the most successful option from the mass of creativity. And if professional copywriters act as generators of ideas, don’t even hesitate, the result will suit you 100%. Can't think of a suitable name for your company? Do not know how to name an online store, choose a domain for the site, write a slogan? You can order naming online on the TurboText copywriting exchange! For a nominal fee, you will receive hundreds of original titles, "tailored" to your requirements. You just have to decide on the winner and get a unique brand at your disposal.

So, in order to order naming on TT, you must first register on the site. Then you select the "Naming" tab and click "Create Order".

Now you need to choose what exactly you need - a domain name, a name or a slogan.

Be sure to check the boxes wherever necessary.

Ready! Now it remains only to consider the proposed options in order to choose the best one.