The most fashionable clothing franchises (9). Franchise Clothing Business: Exploring Great Offers Youth Clothing Franchise

The need to dress is a basic human need. Most replenish their wardrobe every season, which creates a high demand in this area. Therefore, clothing store franchising is a very popular segment.

Offering customers high-quality and stylish clothes, you can count on a steady influx of customers. Additionally, various promotions and sales allow increasing the interest of buyers. Sufficiently high mark-ups, combined with relatively low costs, allow you to make significant profits.

The sale of things can be carried out within the framework of small and medium-sized businesses, retail and wholesale. The list of possible activities is very wide. Including you have the opportunity to open a franchise in the following clothing niches:

• or ;
• top;
• Underwear;
• denim;

They are very popular today. This format allows you to do business throughout the country at minimal cost.

Benefits of franchising clothing

If you want to quickly, easily and inexpensively open your store, then the best option for you will buy a clothing franchise. Franchising allows you to start a business in a short time with little cost. You will be able to work as part of famous network shops and get a wide range of high-quality clothes of popular brands that correspond to current trends.

The most important advantage is also that the franchisee receives all needed help on business organization, marketing and advertising by franchise owners. Thanks to this, you can successfully develop a profitable project without even understanding the intricacies of fashion.

With the help of our catalog of clothing franchises, you can easily select the most attractive projects for yourself and contact the franchisor directly.

Clothing franchising is one of the most popular forms of startup in the world. Russian market. In our franchising market, more than half of the proposals are presented in the field of clothing trade. Cooperation is beneficial for wholesale suppliers, manufacturers and startups.

Clothing franchising is one of the most popular startup forms in the Russian market. Over 500 offers are presented on the Russian franchise market, half of which are and. Cooperation is beneficial for both wholesale suppliers and manufacturers, and start-ups, and a high level of competition contributes to the development of this segment.

Clothing store franchises differ from other types of business in that there are no lump-sum and entry fees, and royalties. Franchisors prefer to make a profit from wholesale deliveries. Almost all franchisors provide franchisees with free consultations on doing business, choosing premises, assessing the prospects for business development in a particular area.

Franchise catalogs contain offers from well-known and young brands, respectively, the size of investments also differs. When choosing, it should be borne in mind that the payback period for a franchise depends on its price, for example, an investment of 5,000,000 rubles. pay off in a couple of years, and a more expensive project will bring significant profit, but will pay off only after 3-4 years.

1. LADY SHARM

Investments 2,300,000 - 2,700,000 rubles.

• The company was founded in 1991
• Franchising – since 2007
• Franchise enterprises - 20
• Own enterprises - 32

Payback period - 18 months.

Lady Sharm - A fashion house specializing in the production of women's clothing in large sizes (48-76 rubles). The company has been operating on the Russian market for over 23 years. Elegant clothes for women are developed by the best designers, high-quality fabrics and accessories are used in the production. In clothes from Lady Sharm, women are transformed and feel confident. Lady Sharm's signature service involves expert advice and tailoring.

The franchisor guarantees:

• Training.
• Consulting support.
• Start in 1-2 months.
• Exclusive rights to use the brand in your region.
• Business plan developed for your region.
• Interior design project.
• Possibility to choose the form of payment (cash or non-cash).
• Seasonal sales and discount system.

Room requirements:

• Area not less than 75 sq. m.
• Ownership or long term lease.
• Location in a shopping center or in places with an active flow of customers.
• Conditions for decorating the premises in accordance with the corporate design project.

2. BAON

Investments 4,000,000 - 4,500,000 rubles.

• The company was founded in 1992.
• Franchising – since 2006
• Franchise enterprises - 72
• Own enterprises - 76

No entry fee or royalty.

Payback period - 12-18 months.

BAON produces outerwear and sportswear. Since 2010, BAON has changed its corporate identity and headed towards the development of casual style.

BAON offers franchisees:

• Training.
• Assistance in the development and implementation advertising campaigns with part of the costs.
• Signboards, showcases and interior layouts.
• Seasonal update of advertising.
• Information support.
• Assistance in the formation of the range.

Room requirements:

• Location in the shopping center next door to similar brands.
• Possible accommodation on the ground floor of buildings in the city center.
• Shop area - 90-150 sq.m.
• Ceiling - from 3 m.
• Hall without partitions.
• Large showcases.

3. SARABANDA

Investments 3,000,000 - 12,000,000 rubles.

• The company was founded in 1973.
• Franchising – since 2015
• Franchise enterprises - 2
• Own enterprises - 3

No entry fee or royalty.

The Italian company Miniconf produces clothes for children from birth to 16 years. The products of this company are distinguished by careful study of details, original design ideas and high quality materials. The Sarabanda brand has a unique design and an attractive price-quality ratio. The brand offers clothes for various purposes - from casual to elegant, all models reflect fashion trends, successfully combine Italian style with European functionality. Collections for three age groups with two seasonal updates each.

SARABANDA guarantees partners:

• 5% discount for the first two seasons.
• Goods quality certificates.
• Priority deliveries.
• Free promotional materials, hangers and packing bags.
• Training materials for staff.
• Help with window dressing.

Requirements for the franchisee:

• Experience in the field of franchising and understanding of the specifics of working with children's clothing is desirable.
• Own premises or long-term lease.
• Sufficient financial resources.

Room requirements:

• Location in a city with a population of 100,000 or more.
• Premises in a shopping center or a separate building.
• Area from 50 sq. m.
• Parking, public transport stop.
• The center of a city or residential area.

4. TOPDRESS

Investments 1,160,000 - 2,160,000 rubles.

• The company was founded in 2011.
• Franchising – since 2013
• Franchise enterprises - 3
• Own enterprises - 3

No entry fee.

There is no royalty in the first 3 months of work, then - 5-10% of the turnover.

TOPDRESS distributes American brands JOVANI, Sherri Hill and Terani Couture in Russia. Evening wear salons have been operating in Moscow, Samara, Volgograd, Krasnodar and Voronezh since 2011. The increased demand for clothes of this class led to the decision to open a chain of stores in Russian cities with a population of 500,000 or more. This program is supposed to be implemented on the basis of franchising.

TOPDRESS offers franchisees:

• Possibility of mastering the current market segment.
• Collections at producer prices.
• Super-popular clothes from a warehouse in New York.
• Freedom in the choice of models and size range.
• Organization of fashion shows.
• Producing advertising companies.
• Training.
• Business plan and investment calculation.
• Interior design tips.
• Free consultations and information support for business.

Room requirements:

• Area not less than 35 sq. m.
• Accommodation in the shopping center is not higher than the second floor.
• Own or rented premises in the city center.
• Possibility to install signs.
• Internet.

5. Orby

Investments 1,800,000 - 3,500,000 rubles.

• The company was founded in 2002.
• Franchising – since 2008
• Franchise enterprises - 52
• Own enterprises - 43

No entry fee.

Payback period - 12-17 months

The Russian company Orby sews clothes for children and teenagers. Collections are created taking into account the preferences of those to whom the clothes are intended, so the products do not lie on store shelves.

Orby has developed several franchising formats that allow franchisees to enter the business with different financial capabilities:

• LIGHT - the entry price is halved. Franchise for a city with a population of up to 200 thousand inhabitants. Shop area 40-70 sq. m. The payback period is one year.
• FULL - franchise for a store from 70 to 120 sq. m. Investments pay off within 17 months.

Orby offers partners:

• Assistance in choosing a room.
• Shop design project.
• Consultations in the formation of the range.
• Training.

Room requirements:

• Area from 40 to 120 square meters.
• Location in a class A shopping center with a children's entertainment complex(not necessary).

6. TOM TAILOR

Investments 6,000,000 - 10,000,000 rubles.

• The company was founded in 1962.
• Franchising - since 2003
• Franchise enterprises - 67
• Own enterprises - 21

No entry fee.

The TOM TAILOR GROUP holding offers high quality casual wear for children and adults. TOM TAILOR products are designed for buyers with an average income. The brand produces four brands:

1. TOM TAILOR
2. TOM TAILOR CONTEMPORARY
3. TOM TAILOR Denim
4. TOM TAILOR POLO TEAM

TOM TAILOR clothes are popular in the world, this is evidenced by the many outlets and the availability of the holding's products in all multi-brand stores. outlets. The company's total turnover is approaching one billion euros.

TOM TAILOR is ready to offer its franchisees:

• Training and consultations.
• Assistance in concluding a lease agreement for premises in the shopping center.
• Development of a five-year business plan.
• Assistance in the construction of your own premises and its equipment.
• Formation of the range.
• Participation in promotional activities.

Requirements for the franchisee:

• Experience in franchising.
• Financial resources for investment.
• Opportunities to obtain a loan for network development.

Room requirements:

• Center or busy area of ​​the city.
• Class AB+ shopping malls, first or second floor.
• Good traffic.

Area: TOM TAILOR - 120–180 sq.m; TOM TAILOR + TOM TAILOR Denim - 220–300 sq.m; TOM TAILOR KIDS - 70-130 sq. m; TOM TAILOR Family Store - 250-380 sq.m.

7. TOM FARR

Investments 900,000 - 2,000,000 rubles.

• The company was founded in 1996.
• Franchising – since 2006
• Franchise enterprises - 130
• Own enterprises - 20

No entry fee or royalty.

Launch period - 10-30 days, payback within 3-5 months.

The best Russian franchisor in 2013. The company was founded by Russian businessmen with the participation of Italian designers. TOM FARR produces stylish and trendy clothes with an original cut. There are two brands under the brand: TOM FARR and CONVER.

Franchisor offer:

• Investments at opening - 900,000 rubles. and higher.
• Commodity credit.
• Compensation for local advertising costs.
• Free design project.
• It is allowed to open on the equipment available to the franchisee.
• Opportunity to open a branded corner "TOM FARR" in a trading store.
• Personnel training, information and consulting support.
• Discounts on equipment up to 50%.

Room requirements:

• Area 50-90 sq.m.
• A separate room in the city center or in a shopping center.

8. Stilnyashka

Investments 1,800,000 - 2,200,000 rubles.

• The company was founded in 2008.
• Franchising – since 2014
• Franchise enterprises - 27
• Own enterprises - 0

No entry fee or royalty.

Payback period: 12-14 months.

The company specializes in the trade of children's designer clothes European brands. Stilnyashka offers products of the middle price segment. When sewing models, natural luxury fabrics and the best patterns are used. Stilnyashka stores are stylized as a dollhouse, which attracts adults and children.

The franchisor offers:

• Goods of domestic production.
• Markup 180%.
• Weekly assortment update.
• Marketing support.
• Individual approach to the franchisee.

Franchise Requirements:

• Room area 35-70 sq.m.
• Equipping the premises (up to 200,000 rubles).
• Commodity filling (1,000,000-1,200,000 rubles).
• Finishing work (up to 200,000 rubles).

9. MEDICINE

Investments from 5,000,000 rubles.

• The company was founded in 1994.
• Franchising – since 2012
• Franchise enterprises - 32
• Own enterprises - 70

No entry fee or royalty.

The Polish brand MEDICINE sells high-quality and affordable clothing in Casual style with Vintage elements. Distinctive feature MEDICINE - the use of unique prints and drawings by young artists.

MEDICINE offer:

• Pay only for the item sold.
• Return of merchandise.
• Free delivery of goods to the store.
• Reimbursement of advertising expenses.
• Training.
• Shop design project.
• Software.
• Assistance in choosing a trading platform.
• Consulting and information support.
• Calculation of profitability.
• Design project development.

Buyer requirements:

• Availability of sufficient financial resources.
• Own or rented premises with an area of ​​120-360 sq.m.
• The location in the shopping center is not higher than the third floor.
• Shop in the central part of the city.
• Showcases are a must.

10. Sweet Berry

Investments 1,500,000-2,500,000 rubles.

• The company was founded in 2006.
• Franchising – since 2015
• Franchise enterprises - 16
• Own enterprises - 7

Entrance fee - 45,000 rubles, royalty-free.

Store launch in 1.5-2 months. Payback within one and a half to two years.

Sweet Berry has been operating in the mid-price children's clothing market for 10 years. The company's stores are open in 50 cities of Russia. Sweet Berry clothes are developed by Italian designers, the design department is located in Russia, thanks to which the models take into account not only European fashion trends, but also the wishes of the Russian consumer. Sweet Berry sews clothes from the best fabrics, control is carried out at every stage of production.

Sweet Berry offers franchise buyers:

• Staff training and support at all stages of work.
• Individual approach.
• Guaranteed supply of goods.
• Discounts from the wholesale price.
• Fast payback.
• Calculation of profitability.
• Consulting, marketing and advertising support.
• Development of a design project.
• Training.
• Shops are provided free of charge with discount cards, packages, interior design elements, branded clothes for sellers.
• Purchase returns.

Buyer requirements:

• Availability of working capital.
• Compliance corporate identity shop.
• Experience in the field of trade.

Room requirements:

• Area 70 - 150 sq.m.
• Location in the city center, in its shopping area or in a shopping center.
• Repairs costing from 400,000 rubles.
• Equipment - from 600,000 rubles.

Demand for famous clothes fashion brands is steadily increasing today. People tend to dress stylishly and in an original way, so the products of professional designers are always in high demand, especially in large metropolitan cities.

By offering high-quality luxury clothing, you can reach a high level of sales. The reason for this is a large margin markup in this segment. For those who choose this type of activity, a wide choice of directions opens up. Clothing boutique franchises can open to sell the most different types products, ranging from and ending with youth and.

You can open a multi-brand boutique selling items from Italian and French design houses. A very big stir is formed among the collections contemporary designers From Russia.

Benefits of franchising

Enter segment fashion clothes for representatives of small and medium businesses is much easier than it might seem. To open a business, you need to make a lump-sum fee, fulfill a number of conditions of the franchisor and ensure regular payment of royalties.

In return, the franchisee gets much more, namely:

• use at work famous brand which is popular in the market;
• stable supply of branded clothing at preferential prices;
• providing a business plan for launching and developing a business;
• organizational assistance at the initial stage;
• marketing and advertising support from the franchise owner;
• professional training of personnel.

Our catalog offers franchises of branded clothing stores that open up the widest opportunities for you.

When choosing a clothing franchise, you need to consider the listed parameters, as well as their combination. For example, will there be a demand for a franchise of a luxury clothing store in a town with a population of 50,000 people? This is a rhetorical question, and the answer is a resounding no.

Therefore, let's analyze the trends that have been present in the clothing retail market since 2015. Approximately 90% of these trends in the CIS will continue in the next 5-7 years. That is, when choosing a clothing franchise, you know for sure that it will have time to pay off during this time.

Here are five major trends:

Consumers are ready to buy clothes from a national manufacturer.

Customers prefer to buy clothes in the price category from medium to economy.

Stores that have closed will be replaced by new ones.

Foreigners once again paid attention to the markets of the CIS countries.

The luxury segment, as usual, is not subject to any external shocks.

However, as with any rule, there are exceptions to trends. Therefore, you need to know the trends and evaluate the development potential in the future, but also rely on common sense when choosing a “clothing franchise”.

Buy a clothing franchise: learning to choose wisely

So, here is the clothing franchise and the list of trends that will shape consumer demand in the future. It remains only to find out the exceptions:

Children's clothing is forever. What is more profitable franchise women's clothing or men's clothing? The correct answer is child. Despite the crises of 2008 and 2014, children's clothing franchises constantly appeared in the website's franchise catalog, and in various price segments: from premium to economy. These were both mono-brand and multi-brand stores. They developed their networks as domestic producers as well as foreign ones.

Its closer to the body. If a decade earlier, the consumer grimaced at the inscriptions on the labels: “made in Belarus / Russia / Ukraine”, today he wants to find just such an inscription. National producers appear in all segments: copyright lingerie, and tailoring coats, and making sportswear. That is why today you can buy, for example, a women's clothing franchise inexpensively, since national franchises are 50-100% cheaper than foreign ones.

And even second hand. The mass consumer has become more rational about buying clothes. That is why sales in the premium and medium plus segments have declined. Customers have realized that you can buy quality items without overpaying for brands. Therefore, a fashion franchise does not have to sell expensive items. Moreover, clothing franchises selling second-hand clothing were even added to the site's catalog.

Foreigners are returning. After the mass withdrawal of foreign clothing retailers from the markets of the CIS countries in 2017, there has been a trend towards their return. Moreover, networks from both Eastern and Western Europe show interest. And, by the way, Russian and Ukrainian clothing brands are increasingly announcing their entry into the markets of European countries.

Unwavering luxury. Traditionally, the market of luxury goods is the least subject to fluctuations, where sales sag by 5% to 10%. However, it is developing at an insignificant pace, because even in a city with a million inhabitants (megacities do not count) up to 10 luxury boutiques are needed: one or two with women's clothing, one or two with men's, etc. Therefore, before buying a clothing franchise, ask what price segment it operates in and whether the product will be in demand in your city at this price.

And, finally, a separate direction is a clothing store franchise operating as an online store. Before buying such a franchise, analyze what you are buying.