Work as a merchandiser: job responsibilities, resume sample. Merchandiser resume sample Job resume examples ready-made merchandiser

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Expert opinion

Natalia Molchanova

HR manager

A merchandiser is a person who represents and promotes a company, sells its products, and maintains a positive brand image.

A willing student or even a beginner in this business can easily find a job for the position of such a specialist, but with due diligence and diligence in a couple of years he will already have and boldly move up the career ladder.

Labor is creative and intellectual, which satisfies all the needs of self-expression in abundance and has good prospects for promotion.

Absolutely all organizations involved in wholesale or retail trade operations need this expert. Food, clothes, construction tools or anything else - all this is the scope of the merchandiser.

The main job responsibilities are:

• monitor and maintain timely display of products on store shelves,
• arrange showcases and equipment,
• control the availability of the entire range of goods.
• Often you have to place price tags, stickers and posters of the material being sold.

All this contributes to attracting attention, and this is exactly what any supermarket needs. In addition to the above basic functions, you may also need to perform the following:

• prepare and execute customer orders,
• regulate retail prices,
• maintain the presentation of the packaging,
• replenish the warehouse of the store / institution.

When applying for a job, the applicant is subject to the following requirements:

• age not less than 18 years old,
• computer possession,
• citizenship of your country
• getting a health certificate
• readiness for heavy physical exertion.

All requirements are basic, since the profession involves learning in the process of activity and all the achievements of the specialty will appear with experience.

The activity of a visual merchandiser is different from a typical one. This person is already responsible for the artistic and stylistic design, for the presentation of objects of trade and the fashion industry. Visual merchandising is a separate area, which is built on four pillars - design, psychology, economics and psychophysics of the buyer.

For the position of merchandiser

Full Name

• Date of Birth:
• Family status:
• Home address:
• Contact number:
• Email Mail:

Target

Apply for a merchandiser position

Extensive experience in promoting goods, services in retail and wholesale trade.

• Excellent knowledge of techniques and methods of displaying goods.
• I know how to sell.
• The ability to correctly present the goods or products to the buyer, advise, persuade to make a purchase.
• Knowledge of the range of products, composition and quality of products, leading manufacturers.
• Creativity.
• Ambition.
• Communication skills.
• Grammatically correct speech.
• Presentable appearance.

Achievements and skills

• Knowledge of techniques for creating and maintaining a positive image of the promoted brand.
• Experience in selection of promoters.
• Experience in organizing and conducting promotions.
• Development and application of measures to enhance the attractiveness of slow-moving goods.
• Development of a customer motivation strategy.
• Extensive experience in direct sales.
• Own customer base and product base.

Education

200_ - 200_ State Institute of Trade and Business. Economics and Management. Sales manager. Specialist Diploma.

Additional education

200_ Course "Technologies of successful sales". Training center.
200_ Course "Methods of placement of goods." Training company. Merchandiser certificate.
200_ Training "Art of holding exhibitions". Training Center of the Institute of Trade.
200_ Training "Peculiarities of perception of prices and discounts". School of merchandisers.

work experience

200_ - 200_ . OOO "Megapolis"

• Processing applications and returns.
• Display of goods.
• Shelf space control.
• Sales analysis.
• Sellers consulting.

Personal qualities and character traits

• Ability to work with a large amount of information.
• Ability to work for results.
• The ability to convince.
• Grammatically correct speech.
• Knowledge of business etiquette.
• Sociability.
• Neatness, neatness.

Additional Information

• Advanced PC user.
• Knowledge of creating and maintaining a customer base, product base.

Knowledge of foreign languages: I am fluent in Russian, Ukrainian, English.

CV examples

Looking for a job or planning to look for one?

Our sample of filling out a resume for the position of a merchandiser (an experienced specialist or a beginner with no work experience) will help you. A good resume will greatly increase your chances of getting a job.

There are two types of merchandiser resume template

• For experienced professionals.
• For those with no experience yet.

Template Benefits

1) Frequent invitations to interviews. We have already helped many people to create a “selling”, strong resume and understand what works and what does not. This merchandiser resume template has been tried and tested.
2) Standard format. Every hr-manager and director will instantly find the necessary information in the resume. Everything is simple.
3) Compactness. If you think that someone needs 4 sheets with your work experience, you are deeply mistaken. HR managers love it when everything is clear, convenient and simple. Our sample is an example of how to properly write a resume for a job as a merchandiser.
4) Important things are at the top. What is important to the employer will be located at the very top and will immediately catch the eye of those involved in the selection of personnel. This will give you an advantage over other candidates.
5) Resumes can simply be changed depending on the vacancy. To quickly find a good job, it is most effective to slightly change the resume for each vacancy. It's simple - download and use our sample of how to write a merchandiser resume. It allows you to make changes instantly.

To download a sample merchandiser resume, click on the link below.

The profession in our country can be called one of the new, but actively developing and gaining popularity. If you decide to choose retail as your field of activity, the profession of a merchandiser can be a great option. And in order to find one for yourself, first of all, you should correctly compose a resume.

Tasks and responsibilities of a merchandiser

Before proceeding directly to the rules for compiling a merchandiser's resume, let's figure out what tasks and responsibilities fall within the scope of such employees.

The profession of a merchandiser should not be confused with a sales representative.

It acts as an intermediary between the supplier and the store, travels around outlets and concludes contracts for the supply of goods, collects orders.

The merchandiser, on the other hand, works directly with the goods, already at the point of sale.

Merchandiser responsibilities include:

window dressing;

Display of goods on shelves;

In this regard, the most important knowledge and skills for a merchandiser are:

Ability to organize retail space, knowledge of the principles of zoning retail space;

Basic knowledge in product promotion and marketing;

Impeccable knowledge of the features of a particular group of goods;

Ability to respond quickly to changing demand and market conditions.

Merchandiser resume

Of course, the first item in the resume of the merchandiser will be personal and contact details - not a single document of the applicant can do without this.

The ideal education for a merchandiser is a diploma in merchandising or sales manager. Experience as a salesperson, sales assistant, or sales representative preferred.

However, often a person without experience can get the position of a merchandiser. In this case, it is important to mention the desire to learn, develop in trading and gain new experience in the resume.

In the professional skills section, you should indicate (if you have the appropriate skill):

Possession of skills in working with a PC and a cash register (KKM); experience in product promotion;

Control over the balance of goods in the warehouse and timely replenishment of stocks;

Control over the level of sales and prompt change of tactics in the event of a fall or increase in consumer demand;

Knowledge of foreign language.

As for personal qualities, sociability and stress resistance are important for a merchandiser. It is these qualities that should be emphasized in the appropriate section of your resume.

Work as a merchandiser — one of the most accessible specialties for those who are aimed at a successful start-up and subsequent career growth. In addition, specialists of this profile are in great demand - retail today is developing more than rapidly. Who is a merchandiser, what does he do, how to get this job, etc. - all the information is presented in the article below.

What is a merchandiser: definition of the concept

The word "merchandise" in translation from English means several concepts at once - this is a product, and commodity science, and even paraphernalia. Adding the ending “er” to it means a profession (specialty), that is, the concept of “merchandiser” means nothing more than “product specialist”.

Russian reality is not far from English grammar, since it is customary to call merchandisers employees responsible for sales promotion. That is, its main task is to increase sales in specific outlets.

Merchandiser or Merchandiser - which is correct?

Merchandiser is an anglicism that has not yet taken a strong position in the Russian language, so the question of its correct spelling and pronunciation in the Russian version cannot have an unambiguous answer. In the original language, the word is written as "merchandiser", where the letter "a" is pronounced as a cross between "a" and "e". That is, in a discussion about how it is right - Merchandiser or Merchandiser both sides can be considered right.

In part, as an arbitrator in this dispute, Internet search engines can be involved, which prefer the first option (writing through the letter “a” in the second syllable). But it is impossible to draw conclusions about the unconditional and unconditional correctness of this version on this basis.

What is the work of a merchandiser: job description, main responsibilities

Work as a merchandiser, contrary to popular belief, does not at all mean the fulfillment of duties limited to laying out goods on supermarket shelves. Sales promotion and sales increase is always the result of an integrated approach to the trading process, which includes a wide range of actions.

Yes, in job responsibilities of a merchandiser typically includes the following functionality:

• study of consumer demand, including depending on the characteristics of the target audience, seasonality indicators and other factors;
• participation in the assortment policy of the company in terms of the outlet to which a specific merchandiser is assigned (formation and maintenance of the assortment, management of balances, stock, etc.);
• organization of the design of the trading floor (ensuring the arrangement of equipment, optimal lighting, sound, etc.);
• ensuring the free movement of buyers on the trading floor and the possibility of choosing the last goods they need without the help of sellers or with minimal help (analysis of the display of goods and monitoring compliance with accepted standards);
• production of a competitive analysis in terms of promoting a similar product or substitutes (substitute products);
• reporting on the results of using marketing tools and monitoring the growth of sales of goods.

This list of responsibilities can be expanded or specified depending on the goals of the company or a particular store, as well as trade, pricing and assortment policies. That is, the answer to the question what does a merchandiser do, can only be approximate - the functionality sometimes differs even among fellow merchandisers working in the same company, but at different sites.

What does a merchandiser do in a supermarket

Supermarket and hypermarket are the most popular and promising sales formats in retail (retail). It is in self-service stores, according to various sites that advertise open vacancies and job searches, that merchandisers are most often required.

Everything is logical, because it is in such trading conditions that merchandiser work(subject to quality execution) is one of the key guarantees for increasing sales and promoting specific products on the market.

For comparison: in smaller retail outlets that do not involve self-service (small shops, kiosks, pavilions), the method of displaying goods does not really matter. This is due to the fact that the main goal of observing a certain display technology is a psychological impact on the buyer (location of more expensive goods at the level of the visitor's eyes, ensuring the effect of having an assortment, etc.), and with a different sales format, the costs of merchandiser services, as a rule, do not have economic justification.

What is the job of a merchandiser in an online store

Often, on specialized sites, you can find ads about the availability of an open vacancy for a merchandiser in an online store. A logical question arises: if a merchandiser is a specialist serving the retail zone, then how can he be useful in the field of distance selling?

Don't know your rights?

Based on the name of the profession, then nothing. In these cases, the employer simply substitutes concepts, announcing the search for a merchandiser, although in fact he needs a marketer. The duties of these specialists are generally similar - at least in terms of strategic interests.

Therefore, having a desire to get a job work as a merchandiser and studying the relevant offers, you need to pay attention to the sales format declared by the employer.

Merchandiser Supervisor: Tasks and Responsibilities

The profession of a supervisor to the uninitiated seems even more exotic than a merchandiser. But in fact, they are most directly related to each other, since the supervisor is none other than the head of the merchandisers.

The work of a merchandising supervisor (the correct title of the position is “merchandising supervisor”) is predominantly analytical in nature. His task is to collect data on the dynamics of sales growth in outlets controlled by him. The responsibility for the transfer of such information lies with the merchandisers serving these points.

However, despite the fact that the supervisor is a leader, he usually does not have the right to hire, fire or discipline his subordinates. Its functions are limited to the systematization of the information received and the transfer of the results of the analyzes to senior management with conclusions and recommendations for the further organization of work to promote sales.

Sometimes, the development of a planogram is added to the duties of supervisors - a scheme for laying out goods on store shelves. But this rarely happens and generally contradicts the essence of the position: such actions require a professional approach and fall within the competence of marketing specialists.

Mobile and stationary merchandiser - what's the difference?

Based on the methods of performing duties, the content of the job description and the place work of merchandisers can be divided into two categories:

• mobile merchandiser;
• stationary merchandiser.

The differences between them are obvious and follow from the very title of the position. So, mobile merchandiser(aka calling) is not assigned to a specific outlet. His responsibilities include sequential visits to various stores of the network to alternately perform the work functionality in each of them.

Stationary merchandiser, in contrast, serves only one store on a permanent basis. Of course, it is possible to move an employee from one outlet to another, but this will also be permanent.

There is another type of merchandisers that combines the features of both categories - universal. He is characterized by a flexible work schedule, which provides for the performance of the functions of both a mobile and a stationary employee, depending on the task.

Responsibilities of a merchandiser: for resume and further work

Work as a merchandiser- a great option for a career start, besides, it does not require special education. Often, when inviting employees to this position, employers do not attach importance to the presence or absence of work experience, so there are always enough people who want to get such a job.

In order to correctly compose a resume that could be of interest to the employer, you need to know the basic requirements for applicants. Of course, their list may vary, but the main points remain unchanged:

• endearing appearance;
• stress resistance;
• endurance;
• activity;
• ability and willingness to take responsibility for decisions made.

As for special skills, their presence is not at all necessary, although if in merchandiser resume the ability to conduct a competitive analysis or possession of technologies for laying out goods will be indicated, the applicant's chances of getting a job will increase markedly.

In cases where the desired position is merchandiser, duties which include, among other things, maintaining the assortment and managing balances, it will not be superfluous to experience working with specialized software designed to account for inventory items. If such a skill is present, it must be mentioned in the resume, if not, in no case should you embellish your knowledge and skills, otherwise the work experience risks being cut short at the beginning of the probationary period.

Those who doubt the ability to correctly state their own merits and achievements, it is better to use the skills of using the Internet and download merchandiser resume sample. Better - several options and choose the most suitable from them.

Job description of a merchandiser: what to look for when applying for a job

Information for those who have successfully completed the stages of compiling a resume and participating in an interview and are accepted for the position of a merchandiser: in addition to the employment contract, the employee must sign some more documents, including a job description.

Before you put your signature, you must study the contents of the instructions and pay special attention to the following points:

• “Subordination” (usually located in the “General Provisions” section at the very beginning of the document) - leaders need to be known not only by sight, but also by position, so as not to get into an awkward situation;
• “Functional Limits” (in the “Functions” section) - in order to clearly represent the scope of their official duties;
• “Responsibilities” (in the section of the same name) - to have an idea of ​​​​how exactly it is necessary to perform the assigned functions;
• “Responsibility” (in the section of the same name) - for the preventive resolution of the issue of the grounds for its occurrence.

After entering your full name, date of birth and other personal information in the appropriate fields, fill out the Work Experience section. In the appropriate fields, indicate the position, information about the employing company, briefly list the main responsibilities and achievements.

It is better to describe the duties of a merchandiser in a resume as specifically as possible, using numbers.
For instance:
- visited 3 retail outlets per day according to the route list;
- laid out goods (pasta, cereals, spices, cheeses) according to the company's standards - more than 200 items at each point;
- checked the expiration dates of the goods, the availability and relevance of price tags;
- controlled the volume of commodity stocks - more than 200 units daily;
- tracked the progress of promotions;
- controlled the availability and relevance of promotional materials (2 racks in each outlet);
- daily handed over photo reports to the supervisor.

Use the opportunity to highlight your professionalism and interest in the profession by completing the Key Skills section. Name in the resume those skills that form the basis of the merchandiser's activity. For example:
- 2 years experience in a food retail chain;
- knowledge of the principles of merchandising, the basics and specifics of the display of food and non-food products;
- economic analysis skills;
- knowledge of merchandising programs: "Spaceman" or "Space Planning", "AutoCAD";
- Good communication skills, ability to work effectively both independently and in a team.

Describe your accomplishments using as specific language as possible, preferably with numbers. “According to the results of marketing research, the stands I designed in the Mega Mall shopping center were recognized as the most visited stands of the company in the city (more than 300 people a day)”; "Became a finalist of the company's internal competition for the best booth."

All other information relevant to the desired position should be entered in the "Additional Information" field. If personal qualities help you in your work, give an example: “Result orientation and high efficiency allow me to work effectively even at the end of a busy day.” What other personality traits of a merchandiser are important to employers? These are punctuality, accuracy, attentiveness, activity, creativity, purposefulness, decency, independence, diligence. If you have any of these qualities, it makes sense to include them in your resume.

The main meaning of the French word "résumé" is "a summary of the essence." All information must be reliable: no cheating! At the same time, a good resume is not overloaded with details, it does not take much time to read it.

If you have photos of the showcases or shelves you have designed on the trading floor, we recommend choosing the most revealing ones, compiling a portfolio and adding it to your resume.