What is an internet marketer responsible for? Profession Internet Marketer. Internet marketer vacancies
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1. General provisions
1.1. An Internet marketer belongs to the category of company employees.
1.2. Appointment to the position of an Internet marketer and dismissal from it is carried out by order of the general director of the enterprise.
1.3. The Internet Marketer reports directly to the Head of the Internet Marketing Department.
1.4. During the absence of an Internet marketer, his rights and obligations are transferred to another official, who acquires the relevant rights and is responsible for the proper performance of the duties assigned to him.
1.5. A person with a higher technical education is appointed to the position of an Internet marketer.
1.6. An internet marketer should know:
— procedures and other quality documentation relevant to its activities;
- basics of advertising and marketing of Internet projects on the Internet;
- principles of operation of search engines, banner networks, directories of web-resources;
- rules for the preparation of materials for the conclusion of contracts;
- have professional skills in working and setting up MS Office software products, means of accessing Internet resources.
1.7. An Internet marketer is guided in his activities by:
- legislative acts of the Russian Federation;
- the charter of the company, internal labor regulations, other regulatory acts of the company;
- orders and directives of the management;
- this job description.
2. Functional responsibilities of an Internet marketer
The Internet Marketer performs the following job responsibilities:
2.1. Develops strategies and plans for the development of the project.
2.2. Ensures the implementation of the project development plan.
2.3. The expansion of the customer base.
2.4. Supervises the work on the project, prepares monthly reports on the project and provides them to the head of the information technology department.
2.5. Analyzes resource attendance and work to promote the project on the Internet.
2.6. Provides responses to incoming customer inquiries.
2.7. Provides accounting for the implementation of contracts.
3. Rights of an Internet Marketer
Internet marketer has the right:
3.1. Make decisions within your competence.
3.2. Require management to create normal conditions for the performance of official duties.
3.3. Submit suggestions to improve your work.
4. Responsibility of the Internet Marketer
The Internet Marketer is responsible for:
4.1. Unclear and untimely fulfillment of their functional duties provided for by this instruction - within the limits determined by the current labor legislation of the Russian Federation.
4.2. Incorrect communication with clients.
4.3. Inaccurate information about the status of the work entrusted to him.
4.4. Failure to comply with orders, instructions and instructions of the head of the Internet marketing department and the director of the organization.
4.5. Violation of the internal labor regulations established at the enterprise.
4.6. Disclosure of information constituting a commercial secret of the organization.
4.7. Failure, damage to material assets, if failure, damage occurred through the fault of an Internet marketer.
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One of the most important responsibilities of any marketer, including the Internet, is to draw up a complete strategic marketing plan - this is a comprehensive document regarding both promotion strategy, separation from competitors, and target audience analysis.
In fact, the implementation of this plan is the main function of the marketer.
Competitor analysis
More than one campaign has suffered from underestimating its competitors. A marketer should not neglect this analysis.
Market segmentation
Working with the target audience
After an Internet marketer identifies the target audience, he must study it in every possible way: what devices he uses on the Internet, what sites he spends time on, what words he uses, what languages he speaks.
Tracking and learning technologies
New technologies are a serious competitive advantage. A marketer should try to follow completely different directions of development, for example, payment systems, new social networks, programming language opportunities, etc. It is difficult to say in advance what will shoot. But the missed opportunity is hard to overestimate. Of course, one must understand that not all new technologies take root, and it makes no sense to rush headlong into everything new. But being aware of what is happening in the market and following trends is vital.
Company promotion
What you need to know and be able to
- Lively interest in everything new;
- Creative approach to work;
- Perseverance and attentiveness;
- sociability;
- Creative approach;
- Ability to write well and interestingly;
- perseverance;
- No fear of difficulties.
Personal qualities
- Knowledge of the basics of classical marketing and management;
- presentation skills;
- Ability to analyze markets, sites;
- Ability to track traffic channels;
- Basic knowledge of e-commerce;
- Knowledge of the IT market;
- General idea of the design and usability of building a site.
Core Skills
E-commerce in our country is not very developed and this is mainly due to the lack of specialists, including Internet marketers. There is a noticeable lack of both managers and simply competent and experienced specialists. It follows from this that there are few employees in the field of Internet marketing, and, accordingly, the demand for these professions in the labor market is very high.
Without these specialists, it is very difficult for companies whose activities affect network resources to manage. This fact provokes an increase in the wages of professionals in this field, and competition between companies to attract such valuable personnel is very fierce. Employers are ready to pay from 50 to 100 thousand rubles a month to experienced craftsmen in order to attract them to their business.
Education Requirements
Now, to get the position of an Internet marketer, studying at a university is not necessary; due to a shortage of personnel, employers rarely require potential employees to present diplomas. This is partly due to the fact that training in this area is just beginning to develop, the profession is quite new and has not really entered the main human resource market yet. In this connection, the most important thing is that the employee understands what he will have to work with, of course, there are basic requirements for the applicant, but they have not yet been very formulated.
Internet marketing training
But in general, the ideal employee should combine knowledge, both in the humanitarian sphere, and understand the technical side of the issue. And, of course, creative skills in this profession are very important. As for humanitarian knowledge, the employee is required to be able to correctly express his thoughts and ideas.
He should be able to create selling texts, taking into account human psychology and their preferences. Technical knowledge can include the need to collect and analyze data in order to understand how the market works and what is more relevant to consumers now. But creativity is necessary to create something new, meaning content, advertising, ways to promote a product, and much more.
What knowledge is needed
In our country, full-fledged faculties that train future Internet marketers have not yet been formed. Therefore, most of the specialists who have chosen this particular path to build their careers are graduates of humanitarian higher educational institutions. But employers value applicants who have received education in the field of sociology, marketing and journalism much more. This is due to the fact that the knowledge of sociology includes the theoretical side of the network and the behavior of potential consumers.
Knowing how people behave in general makes it much easier to build strategies for promoting products on the Internet. In addition, sociology includes the study of statistics, which is undoubtedly an important part of the work of an Internet marketer. No less useful skills and knowledge can be obtained at the Faculty of Marketing. Its classical foundations and the rules of the market as a whole will help to fulfill the duties that companies impose on their employees with high quality and efficiency. In addition, everything that is used in classical marketing is quite suitable for the network market.
It is important to understand that this work implies that the employee will constantly update his knowledge so that it remains relevant in the mode of the present moment. Therefore, in addition to general education, it is recommended to attend conferences in this area and various courses. An Internet marketer must study network technologies, gain knowledge and certificates on passing a variety of trainings in this direction. Many employers for such a manifestation of interest in their professional level increase their employees' wages and working conditions.
Qualities of an employee
The Internet business is much tougher than its classical counterpart, so the most important thing in this business is to be really passionate about your work. Any manifestations of laziness and fear can destroy the whole strategy, a person must constantly move forward without fear, otherwise his brand will be lost among many others. Employers are ready to pay insane amounts for work to those applicants who have a keen interest in development, are constantly learning something new and want to always be in trend. In the network, a specialist must understand everything one hundred percent, understand every detail, and this is actually very difficult given the speed of changes taking place on the Internet and the satiety of consumers.
Technologies develop daily, new digital tools appear, and whoever manages to implement them on their website first wins the race in attracting customers. It is very important for employers that the applicant can look at the world creatively and have a creative approach to creation. Really. an experienced professional in the Internet field is well aware that only the ability to create, quickly find solutions to problems that arise and experiment will allow you to perform your work at the highest level. A routine approach will not work here, everything is changing very quickly, and in order not to go astray, you need to not only learn new things, but also independently come up with solutions on how best to attract customers.
other skills
Among other things, employers greatly value attentiveness, ability to analyze and perseverance in applicants for a position in Moscow as an Internet marketer. These skills are very important in order to understand the specifics of the promoted product on the network. In addition, the employee will need to analyze the audience of the site and develop advertising strategies against the backdrop of their findings.
Many people think that the work of a marketer is very simple and nonchalant, and he just turns his fantasies into reality. In fact, this specialist also has enough routine work. It is very monotonous and consists in conducting analyses, counting numbers and drawing up graphs. Thanks to perseverance, an employee will be able to process large amounts of information, and attentiveness will help him not to get confused in this data.
An Internet marketer must be sociable, since his duties include communication with colleagues and competitors. He must give tasks to contractors, explain to customers why they should purchase this product. In addition, it is this employee who is responsible for communicating with dissatisfied customers. In addition, the ability to write interesting and competent writing, perseverance, and the desire to overcome obstacles without fear are appreciated.
Professional skills
An Internet marketer, in the course of performing his job duties, performs a whole range of activities that help promote a company in the field of Internet services. He is obliged to attract new customers, bring products to a certain level. Usually this indicator is calculated by analyzing the Internet traffic of the company's website. The specialist also analyzes the market, evaluates the factors that affect the sales of goods, develops the brand and maintains the image of the company.
Main goals
Many believe that the responsibility of the employee holding this position is only to promote products in the Internet environment and attract new customers. But his tasks also include increasing the company's reputation in the network. Therefore, an employee can be entrusted with the creation and coordination of the company's website. He also develops and implements advertising campaigns and promotions. In addition, he analyzes the results of his activities and, based on the results, changes the strategy for promoting the company on the network.
Functions
The main function of an employee is, first of all, the development of tactics and strategies for network promotion, both of the product and of the company itself. In addition, the employee conducts advertising campaigns, after which he evaluates their effectiveness and, based on these results, is further engaged in promotion. He must promote not only the product or company, but also deal with its website.
The duties of an Internet marketer include monitoring site traffic, implementing strategies to increase traffic, optimization and SEO audit. An employee may be assigned to post content on blogs, forums, and social media. In addition, he develops technical specifications for other professionals involved in network technologies, including programmers, designers, copywriters, and more. He also analyzes the work of competitors.
Responsibilities
Basically, different companies have their own requirements for their employees. This can be judged by the feedback that Internet marketers leave about their work. Large companies have a large staff, so the functions of an employee are limited, but larger than in small companies. But firms that have recently appeared on this market prefer to entrust the employee with many tasks. When considering vacancies, you can find information about the duties assigned to an employee, namely:
- CPC, CPA, contextual, teaser and display advertising, media planning and retargeting.
- SMM refers to the promotion of a company in social networks, forums, related communities.
- SMO, email and SMS mailings.
- Using affiliate programs to attract an audience.
- Building tasks and interacting with freelancers.
- Web analytics, testing.
Required Experience
To get a high-paying position, employers may require applicants to have some work experience in this area. Very often it is required that an employee has a portfolio with what he has already done in practice. For example, he attracted a large amount of traffic, while saving on leads, created a landing page with a high convention, created and profited from Internet portals, where he attracted a lot of traffic. Sometimes it is required that the employee has experience in creating and profiting from groups in social networks, as well as the presence of subscriber bases and the ability to make mass mailings.
Conclusion
Analyzing this profession, we can safely say that the school of Internet marketers produces specialists who are developed in almost all industries. This is at the same time a strategist, analyst, psychologist, writer, creative, mathematician, designer and communicator. Of course, in large companies, all these responsibilities are distributed among several employees. But in general, network marketers are very versatile individuals, and for this they are paid a lot of money.
Profession Internet marketer- modern and in demand in the labor market. The need for employees of this profile was formed as a result of the evolution of employers' views on the promotion of their goods and services on the global Internet. In our time, it is no longer possible to ignore the possibilities of the network in the marketing support of an existing business or in the process of creating the latter. But what exactly is included in Responsibilities of an Internet Marketer, what functions should this specialist perform, and which ones does he actually perform? What to expect from a job offer internet marketer jobs? These are the main questions I will try to answer in this post.
Specialists who have been involved in the field of information technology for a long time follow the development of the industry as a whole and can remember the old days. I consider myself one of those professionals. Over the years of work, you are more and more amazed at the realities of the domestic labor market, which is overwhelmed with inadequacy on both sides of the labor barricades.
I will not undertake to tell what classical marketing is, at different levels of complexity of labor tasks, the requirements for the qualification of a specialist, for the amount of work performed, also differ. Very often the scheme works: "go there - I don't know where, bring that - I don't know what." The same thing happens in the field of Internet marketing. It's like a variable that often takes on values that are not in favor of one or another employee.
Internet marketing has absorbed similar classical techniques, only the field of activity has shifted to the space of the global network. In any case, the object of activity of such a marketer will be a website, and this imposes its own characteristics. It is precisely because of this specificity that the work of an Internet marketer is somehow connected with information technology, and, therefore, the higher the degree of involvement of a specialist in the wisdom of creating and promoting projects on the network, the higher his demand in this profession.
Responsibilities of an Internet Marketer
The modern employer is completely confused in the dynamically changing space of the Internet industry. He sets tasks and evaluates the work done, but does not always understand what kind of specialist he needs, what his position is called and what tools this person should have. There are not many institutions where there is a consultant or head of the IT department who is able to understand these issues. Recruitment agencies add to the confusion and send offers to PHP programmers, SEO optimizers, system administrators, engineers and simple marketers to work in the field of Internet marketing.
The system works as follows. An employer who has bought into the advertising of numerous web studios orders an online store. Inspired by the idea of selling over the Internet what is poorly sold in the traditional way, he pays huge bills for the production of another template project, often of very mediocre quality (as well as in terms of layout, design, selection of a hosting site, etc.). Already at this initial stage for the project, many employers begin to squeeze funds, perceiving the site as a new car, for which they paid and now it's time to go with the breeze. Then a whole series begins. In the same position, but with different titles, whole groups of low-skilled specialists manage to work for two months, from to former assistant secretaries. Having seen his long-awaited online store in a “combat state” and admiring it for a while, the employer is looking for someone who can “teach” this site to sell. And here the most comical situations arise (comical in their extremes): from the waste of a huge advertising budget, to the complete rejection of promotion through an infusion of funds.
In the vacancy of an Internet marketer, you can meet the following requirements (all together or separately):
- creation of an online store from scratch (on your own or with the involvement of freelance programmers);
- filling the online store with goods (filling in product cards with images, product descriptions, additional materials);
- work with the commodity matrix, control over the timely updating of prices on the site;
- assistance in logistics;
- advising other employees on working with the site;
- work with site visitors;
- search engine optimization;
- promotion of goods and services of the enterprise in social networks;
- daily content of the site, writing texts of articles, the ability to write selling texts;
- bringing the site to the top positions in the search results;
- creation of banners, brochures, postcards, envelopes;
- site usability testing;
- tracking site performance;
- creating a positive image of the company in the network.
This partial list of duties that are often found in Internet marketer jobs shows the full extent of the turmoil in today's job market.
The job of an internet marketer
Ideally, an Internet marketer should do a slightly different job - this is increasing conversion, analytics, improving website performance, etc.
But in our domestic reality, this profession has acquired a "special charm". There are reasons for that, just look at the history of the development of labor relations in the field of creating and promoting websites. Let me tell you in a slightly joking way.
Websites used to be created by tough programmers, they did it only for the sake of money, because suddenly it became fashionable to have a corporate website, and it became profitable to create websites. These grim techies ridiculed PHP and didn't bother creating . The site owner just didn't know what to do with it. How to change it, add content, some functionality. Golden times for buying drops. The webmaster came to the aid of such corporate website owners. It was the period of the late 90s. Websites were then promoted very easily and such a specialist as an SEO optimizer did not yet stand out against the background of WEB programmers.
Over time, free CMS began to appear, which allowed many experienced users to manage the site. This coincided with the opening of a large number of web studios. At this time, most of the sites were already equipped with functionality sufficient for comfortable filling them with a decent amount of information. Business card sites gradually began to become a thing of the past, and the profession of a content manager became in demand on the labor market. He did not have to be either a layout designer, but simply an advanced Internet user.
But the appetite comes with eating, and the tasks of the level of “adding an online store to the site”, “service calculator”, “product catalog with a photo gallery” began to be set before the content manager. Not having the necessary skills in such matters, the content manager increasingly began to withdraw into himself to act as an intermediary between his management and web studios, freelance programmers, etc.
Sites have become more complex, more beautiful, more informative. Now the site has become almost an obligatory component of any organization, its representative office. The competition in Runet has increased, and the SEO-optimizer has taken the position of an advanced specialist, which is still considered to be. Experienced programmers, designers, optimizers began to be required everywhere, which could not but affect the growth in the cost of their services. Such specialists will no longer “wipe their pants” in an office environment. Suddenly, there was no one to “hammer nails in the head” at planning meetings, such specialists switched to piecework wages.
Actually, this is how a more versatile specialist appeared - the site administrator, besides, he was and is a typical "office fish". The site administrator began to cope with a wide range of responsibilities. This is still a very popular position. The site administrator performs the routine work of filling the site, can correct the code, configure modules, sometimes develop new functions, etc.
But the site administrator does not bring real buyers with his work, and, therefore, what should he pay for?) With the growing popularity of online commerce, we need an even more versatile employee who knows what SEO is and knows how to put his knowledge into practice, has an idea about the Internet marketing, or is proficient in both. And so the internet marketer was born.
My post describes the picture in rather gloomy colors, perhaps this situation does not take place everywhere. If your experience proves otherwise, please share it in the comments!
What is the job of an internet marketer? was last modified: March 3rd, 2016 by Admin
Internet Marketer is a specialist who carries out a set of marketing activities in the field of network technologies in order to promote goods and various services on the market.
In other words, marketing strategies and tactics used in real business are transferred to the world of network technologies. The package of marketing actions includes the following:
- market research;
- attracting and retaining customers;
- improving the quality and attractiveness of products to a certain level;
- creating a positive image of the company.
The profession of an Internet marketer, despite its novelty, is in great demand, especially in the CIS markets. With the growing popularity of online stores, the demand for specialists who create and maintain sales sites is also growing. Moreover, the trend is such that the growth in the number of online stores does not keep pace with the emergence of the required number of Internet marketers, despite the fact that Internet marketing as a new discipline is developing rapidly. And it already has its own rules and laws. Properly used Internet marketing methods, such as contextual advertising, E-mail marketing, SEO optimization, web analytics, allow you to create successful online stores and auctions where you can buy absolutely everything. Among the most famous are AliExpress, Ebay and many others.
Internet marketing requires a variety of skills:
- ability to analyze the market, sites;
- organize advertising campaigns;
- track traffic channels;
- supervise specialists (SEO, SMM, E-mail marketers).
At present, traditional intrusive advertising in the real business is on the decline and annoys consumers. While online advertising is gaining momentum, especially in social networks, where the population of the country spends a lot of time. There is also all the information about consumers that Internet marketers analyze and can make forecasts of consumer behavior, while also introducing their advertising on social networks. Promotion in social networks can double the sales of goods of an online store.
Features of the profession
Functional responsibilities of an Internet marketer are extensive and combine, as in the name of the profession, the skills of a marketer and a specialist in Internet technologies, namely:
- conducting classical marketing research on the Internet - analysis of competitors and the position of your company in the market;
- creation of marketing strategies and tactics to attract potential buyers - Internet users;
- active promotion of the company's brand, creation of its attractive image and promotion among communities in social networks - Vkontakte, Facebook, Google +, Instagram, Twitter, LinkedIn, YouTube, etc.;
- creation of advertising campaigns through traffic from paid sites in browsers (Google, Yandex, Rambler, etc.) and social networks;
- optimization of CPL, CTR, CPC;
- management of SEO-promotion of the site, filling the content of the pages;
- developing an email marketing strategy — setting up triggers and creating mailing layouts, regularly analyzing their effectiveness;
- direct mailing to the address base of interesting offers of the company - direct-marketing;
- promoting the growth of organic traffic in search engines for key queries;
- conversion of traffic into leads;
- analysis of the effectiveness of advertising, web analysis, usability and A / B testing;
- development of advertising materials - banners, posts, landing page;
- creation of advertising budgets and media plans;
- constant monitoring and optimization of the effectiveness of advertising campaigns;
- mobile marketing with site optimization for mobile devices;
- retargeting setup.
Pros and cons of the profession
pros
- High demand and appropriate pay
- The need to constantly develop
- Lots of creative work
- Ability to work remotely and combine multiple projects
- The opportunity to get a profession without studying at a university, but on short-term courses
Minuses
- At the initial stages of work - a small salary
- Possible customer dissatisfaction with the results of work
- A lot of routine and monotonous work related to monitoring and statistics
- When working as a freelancer, the possibility of dishonest payment by the employer
Place of work
Internet marketing is a universal profession that allows you to work both in the IT field and in retail: e-commerce, new media, games, web portals. It is possible to work as a freelancer, which is provided by sites for specialists of any level: freelancer.com, fl.ru, weblancer.com, freelance.ru.
Important qualities
- Creativity
- analytic mind
- constant striving to learn new things
- special flair for fashion trends on the Internet
- the ability to work ahead of competitors and find a way out of deadlock situations
- initiative
- a responsibility
- perseverance, patience
- ability to negotiate
- ability to work with large amounts of information
- the ability to switch from creative work to routine
- perseverance in overcoming difficulties
- sociability
- leadership skills
Internet Marketer Training
Successful Internet marketers can be graduates of marketing, journalistic and sociological areas of universities who are accustomed to working with information and statistics, familiar with the behavior of mass Internet users.
Salary
Salary as of 12/11/2019
Russia 24000—70000 ₽
Moscow 40000—150000 ₽
Working as a freelancer, you can combine several projects. An experienced Internet marketer can receive a salary at the level of top managers. But even a mid-level specialist has a much higher salary than traditional marketers in a real business. Remuneration is based on the specific results of the work of an Internet marketer: an increase in sales to specific numbers, an increase in profits, etc.
Career steps and prospects
An aspiring Internet marketer can start their career as an intern or marketing assistant in an industry of interest while still studying. As a rule, he will have to deal with the most routine work - statistics and monitoring. The next step is a junior Internet marketer, then an Internet marketer, a senior Internet marketer, and further to the head of the marketing department (marketing director).
Interesting facts about the profession, terminology
The processes of attracting and retaining customers can be divided into 4 main stages:
- Lead generation is to attract a client to the site and convince him to make the first purchase.
- Lead management or work with "leads" (lead management) - a set of actions to turn potential customers into leads who are ready to buy a product or service.
- Lead conversion, or closing deals (lead conversion) is an action aimed at eliminating customer objections during the closing of a deal.
- Repeat sales (account management) - work with existing customers, encouraging them to make repeat purchases, customer service.
Video: How to become a cool Internet marketer?
