Magnit and X5 Retail Group change top managers. The main thing. X5 Retail Group is looking for points of interaction with authorities and local suppliers

https://www.site/2015-11-09/top_managery_pyaterochki_nalazhivayut_sotrudnichestvo_s_postavchikami_v_kurgane

Kurgan producers asked to go to St. Petersburg and Moscow

X5 Retail Group is looking for points of interaction with authorities and local suppliers

Igor Ksenofontov and Olga Naumova

In Kurgan, where the Pyaterochka federal retail chain (part of X5 Retail Group) opened its 6,000th store, the company's leaders held an open meeting with local manufacturers and government officials for the first time in the Ural Federal District. Within the framework of the round table, X5 top managers told what prospects the company associates with the Kurgan region and how much money it plans to invest in development in this territory. Suppliers and politicians, in turn, identified problems and questions that they would like to receive answers to.

On November 5, the Pyaterochka retail chain opened its 6,000th store in the country in Kurgan. The new supermarket appeared on Proletarskaya Street, 11, and its area was 488 square meters, the website correspondent reports. The Pyaterochka emphasizes that Special attention the new store focuses on local products. So, for example, the share of Kurgan bakery enterprises here exceeded 46%, and the share of local producers of dairy products - 20%.

This supermarket has become the eighth chain store in the Kurgan region, but one of the leading players in the Russian retail market, X5 Retail Group, does not intend to stop there.

The company said that by the end of 2017 they want to open 80 Pyaterochka supermarkets in Kurgan and the region.

At the same time, it is important for the company to establish relations with both regional authorities and local suppliers. “We would like relations between us to improve not only through attempts to toughen state regulation, but also through the development of co-regulation, through the fact that amendments are made to the legislation that would not only prohibit doing something, but also encourage good faith relationships," the director for interaction with authorities emphasized when opening the round table. state power X5 Retail Group Stanislav Naumov.

Trade today is one of the most significant sectors of the economy of the Trans-Urals, said Deputy Governor of the Kurgan Region - Director of the Department of Economic Development, Trade and Labor Igor Ksenofontov. About 7 thousand facilities operate in the region retail, where more than 15% of the total number of people employed in the region's economy work. The share of trade in the domestic regional product (GRP) exceeds 12%, it provides about 15% of the total tax deductions to the budgets of all levels, he added.

“No matter how we are criticized: “How many stores and retail chains are possible!”, In any case, we will continue to work in this direction,” Ksenofontov said. - They say that it is necessary to rationally look at the development of this segment, up to distributing all retail facilities across the territory. But here, first of all, business knows better - where it is profitable to conduct it. At the same time, being responsible for the development of competition in all industries and areas (our department is engaged in this, and in the near future we must develop and implement standards for the development of competition in the Kurgan region, including in the consumer market), my deep conviction: first turn competitive environment- this is the main tool, including for curbing price growth (so that they are formed by economic laws and methods - through supply and demand, be balanced - satisfy both business and buyers).

Any initiative like the one put forward by X5 Retail Group, Ksenofontov noted, is supported by the regional authorities.

"If there are transparent rules of the game, there will be help and support from the Kurgan region," the official stressed.

Stanislav Naumov said that the company discussed with the regional authorities an important federal initiative - the Market Council. “We would like to have a permanent opportunity for suppliers, manufacturers, and retail chains to use the mechanism of pre-trial resolution of emerging economic disputes, so that once a year a “middle line” is drawn up for services in the field of marketing and logistics. We know that legislators have an initiative related to the desire to more clearly define the nature of these services. We believe that, since these services of retail chains are widely demanded by manufacturers, they must remain and should not be subject to bans,” he explained.

Alexander Polyakov, head of the category management and marketing department of the company in the Ural region, spoke in more detail about these areas of work. Already today, according to him, there are excellent examples of cooperation between X5 and local suppliers. The most outstanding of them is cooperation with the Kurgan Meat Processing Plant, which, in fact, has turned from a regional supplier into a federal one. “If we talk about numbers, in October we purchased goods from this supplier for 18 million rubles. This is only the Ural division. We are talking about tens of millions across the country,” Polyakov presented the data.

Successfully, according to him, X5 also cooperates with the Veles meat processing plant - just the day before, representatives of the company visited the enterprise, and it produced good impression. Today, Veles is represented in X5 stores in several regions, including Tyumen and Sverdlovsk regions. “This suggests that any manufacturer that works efficiently is able to go beyond the scope of its field,” Alexander Polyakov concluded.

So far, X5 in the Kurgan region does not have a very large pool of local suppliers. This is explained by the fact that the company is only entering the regional market, and this fact is considered there as a unique opportunity for manufacturers to establish contacts. “Everyone knows that as a trading network grows, cooperation becomes a little more difficult than when it entered the market. Therefore, I urge everyone to negotiate - we are as open as possible, ”Polyakov added.

General Director of the Pyaterochka retail chain Olga Naumova, in turn, spoke about the company's plans for the Kurgan region. She recalled that Pyaterochka appeared in the Kurgan region in April 2014, and already plans to finish 2015 with 10 stores in the region (now there are 8 of them, two more will open in November - December). And by the end of 2017, the number of Pyaterochka stores in the Trans-Urals should increase to 80.

The participants of the round table had several important questions to the representatives of X5 Retail Group. Vice Speaker of the Kurgan Regional Duma Yevgeny Kafeev, in particular, noted: "We welcome honest conscientious chains that pay taxes and buy products from local manufacturers." At the same time, the politician asked how much investment X5 is ready to invest in the Kurgan region, what will be the share of the local manufacturer on the shelves and what needs to be done at the local level in order for the company to develop here.

Stanislav Naumov replied that X5 plans to create 1,274 jobs in the Kurgan region (only through its own activities) and invest 1 billion rubles during 2016-2017.

As for the share of a local manufacturer, Naumov cited the Kirov region as an example, where X5 buys products worth 500 million rubles from local manufacturers and buys goods for another 100 million rubles that are sold not in the region, but in neighboring regions. “And we are interested in talking not only about the share within the region, but also about exports,” he said.

Evgeny Kafeev also asked a question about the social orientation of the X5 group. Olga Naumova told what she considers the most important social task Pyaterochka strives to provide the buyer with the most affordable prices for food. In addition, Pyaterochka gives discounts to socially unprotected segments of the population, creates jobs, and pays the necessary taxes. Stanislav Naumov added that now a program is being launched to help socially unprotected segments of the population - we are talking about the so-called "food bank", when a buyer can purchase a certain set of products that a volunteer will deliver to a specific addressee. Such an action has already been held in Perm and has just started in Tyumen. In addition, a social card project (a system of targeted budgetary support for socially vulnerable categories of citizens in the purchase of socially significant goods) has been working in Moscow for several years, and in other regions a social card project is being prepared for launch. X5 is also one of the sponsors charitable foundation"Line of Life".

Dmitry Iltyakov, deputy of the Kurgan Regional Duma, general director of the Veles meat processing plant, showed the greatest activity in the discussion on the part of local producers. “We would like to get into the unconquered city of Petra on the shelves and into the capital! he said. - We are now visiting you, starting to trade through your shelf, the question from local chains will be completely objective: “Well, why did you go there?”. So at least the justification will be: “I have already achieved what I wanted here, I have further development prospects.” Today, this does not shine for us, and there is no need to dissemble. In general, it would be interesting. That would be the best economic injection.”

Pyaterochka General Director Olga Naumova noted that there are positive examples in this matter as well. For example, products from Magnitogorsk are sold all the way to Moscow. “Let's see if there are volumes, try, conduct federal promotions. You can start with one thing, ”she suggested. At the same time, according to Naumova, it is necessary to calculate the cost - is there any economic sense to enter the St. Petersburg shelf.

In general, according to the general director of Veles, the emergence of a new, strong network in the region is a plus, because competition improves the quality of service to citizens. Dmitry Iltyakov promised that in terms of supply stability, the company would not let X5 down.

Several other manufacturers announced at the event that they would like to work together with Pyaterochka, including the Makosh enterprise from Petukhovo (engaged in the production and supply of snacks and confectionery) and the Aquarius company from Kargapol, which produces mineral water.

Building relationships at the local level, representatives of X5 Retail Group have already met with the Governor of the Trans-Urals, Alexei Kokorin. According to the site Stanislav Naumov, the company asked that, through the Trans-Urals Development Corporation, it was assisted in connection with the infrastructure necessary to open new stores, including the Karusel hypermarket, which is planned to be opened in the region. over the next 2-3 years.

In addition, the creation of a market council was discussed with the head of the region. He, according to Naumov, is needed in order to analyze all the contracts that exist between manufacturers and retail chains already in 2016, and in order to establish an average price level for those services that are in demand by the producers themselves. “We believe that it is impossible to prohibit (as MPs are proposing today Federal Assembly) logistics services. Especially, today we heard here how important it is for the same Veles enterprise to be able to get to St. Petersburg. If logistics services are banned, nothing can be taken out of the region at all,” Naumov expressed his opinion.

According to him, it is important to pay attention to the cost of marketing services. “To attract the attention of the buyer, of course, you need to carry out more promotions, win your niche. We want the market council to have the opportunity once a year to draw some kind of middle line about what effective marketing services can be requested from manufacturers from retail chains,” he explained.

Naumov noted: X5 wants Kokorin to recommend a representative from the Kurgan region to the Market Council.

“We want to consolidate the business community of the Trans-Urals on the platform of self-regulation,” he stressed.

The fact that new retail chains come to the region, according to Stanislav Naumov, should be treated calmly. Answering a question from a website correspondent whether X5 considers the local chain Metropolis a strong competitor, Naumov remarked: “These are our competitors, yes. Of course, we expect that the attitude of local producers towards us will change and become the same as towards their regional network, which does not cancel the competition for the buyer: we will hold promotions and fight for customers. We will be glad if we turn out to be interesting competitors.”

Stanislav Naumov: retail never got its own Sechin

Stanislav Naumov, Director for Government Relations at X5 Retail Group, President of RASO.

Speech during the discussion around the amendments by Irina Yarovaya to the law on trade at the "Club of Experts" of VTsIOM

It was important for me to get an answer to the question of what is the electoral support for the position of Irina Yarova. In the pre-election context, it was necessary to engage in communication with United Russia on the question of how rational their bet on a "cold civil war" with the second largest sector of the Russian economy - retail.

As a result of the VTsIOM study “The Attitude of Russian Residents to Retail Chains”, we saw that the position of radical populism, associated with a categorical rejection of modern formats retail trade, there are quite a lot of supporters in various categories of the population - about 34% of the survey participants. This is the truth that should not be hidden.

But we do not forget that 66% are not supporters of Yarovaya's position, and this is 2 times more. And these 66% are the subject of our sociological interest. The example of retail shows that modern politics is carried out within the framework of a rather sensitive attitude towards public opinion- in this case, to the opinion of about 1/3 of the entire social population. The problem of the remaining 2/3 is that they are two different thirds, they are not consolidated and are not politically represented.

One of them is people who believe that more attention should be paid to market ways of working with the consumer. They are focused on promotions, sales, active market consumption. For them, communication with network trading, in addition to meeting the need for calories, is also an economic game. And they are interested in playing it. But, if we compare the correlations, these are the same people who do not go to the polls, they rather go to sales on Sunday, because there are discounts.

And the second third is a group of people who say that there is no need to strictly regulate prices and there is no need to limit trade margins, but that it is necessary to subsidize the socially unprotected, economically vulnerable segments of the population. For example, Moscow residents receive about 200 million rubles a year on “Moskvitch social cards” to come to our stores with them and receive a number of socially important goods, in fact, in the form of a subsidy for consumption. And here is a sample with a set of Muscovites' answers very noticeably different from the all-Russian one. It turns out that the gap between different cities in Russia is very large, and state regulation is built as if everything is the same for everyone. That is, in fact, the problem.

In order to convey our argument to the addressees, longer discussions are needed., including at the level of deputies and at the government level. Because the government is overloaded with the administrative agenda and is not able to devote the proper amount of time to feedback on deputy initiatives. No one should limit deputies in any, the most radical ideas. But clear expert assessments of what is being offered are needed.

What we have? On May 19, 2016, for the first time in the practice of the State Duma, we have a vote in the absence of a government response to the Yarovaya amendments. Without recalling the government, without recalling the Ministry of Finance, amendments are adopted that affect, as I have already said, the second largest sector of the Russian economy after the fuel and energy complex. Together with the Center for Macroeconomic Analysis and Short-Term Forecasting, we made an expert assessment. So, the issue price is 500 billion rubles. This is 3.5 baskets of additional defense appropriations.

This is the money that remains in the accounts of suppliers. 500 billion rubles are underinvested by the food producer in the full life cycle of their product, expecting that this investment will be additionally made either by the trading network as a commodity distribution structure, or by the end consumer.

When natural rent was introduced into the fuel and energy complex, the topic of zero tax rate for the extraction of minerals at new deposits in addition to the export duty rate for oil and oil products.

These are serious enough questions. But the fuel and energy complex has its own Sechin in such matters. The problem with retail is that in the more than 25 years since Boris Yeltsin issued Decree No. 1 on freedom of trade, it has never had its own Sechin.

Modern Russian retail appeared in the mid-2000s with the arrival of large investors in the industry - both strategic and portfolio, both domestic and foreign.

The consolidation began, relatively speaking, of many "stalls" scattered inside a residential microdistrict. And not only Auchan and Metro appeared, strong national champions appeared, such as Magnit or X5 Retail Group. And in our country, even at the government level, trade is still treated as small and medium-sized businesses.

What did the independent study show? That residents of large cities save their time and money, so that they make most of their purchases where they are given a low price with proper quality.

People want more than just food for the little money they have. Given the fact that over these 20 years the quality of life standards in Russia have grown, they want to eat well. Therefore, our concept is that the store is not just a source of calories, it is a modern space for a healthy lifestyle and healthy eating.

The development of our dialogue with the Ministry of Health shows that the likelihood that special nutrition will be affordable prices to be on the trading shelf, in direct proportion to the number of newly opened supermarkets and hypermarkets. After all, in small store, located on the ground floor of a residential building, it is impossible to place the right amount of special food, relatively speaking, low-fat yogurt.

The development of retail today is closely connected with the fact that the food market has ceased to be national. As soon as the freight cost allowed sea ​​vessels, and the ways of storing agricultural raw materials have become quite long-term, the market has become global. Today, entire countries, entire continents specialize in certain categories of products that you and I buy at Pyaterochka.

When you come to Pyaterochka and see washed potatoes, it's from Argentina, not even Israel anymore. And it's really easier for us to charter one big ship, which comes to Russia, and its cargo through distribution center delivered to 7.5 thousand of our stores. This is much easier than reaching an agreement with thousands of farmers who are trying to grow these potatoes somewhere in the Vladimir region and then sell them somewhere.

No need to build illusions. The only measure that will allow the Russian manufacturer to be competitive with the Argentine one is global warming. When you grow four crops a year in one country and can ship it all over the globe, you will always be four times cheaper in price, whatever the exchange rate volatility.

"Farming" that will provide the country with food is the most dangerous myth for national food security. From the point of view of state regulation, we now behave like absolute retrogrades. We're going back two centuries. Our government wants food prices to be low, and these products are made by farmers and sold by stall holders.

There are 4,000 people in the country individual entrepreneurs receiving subsidies from the state. The total amount of these subsidies is 3.5 billion rubles. And now 500 billion rubles are being redistributed (in favor of whom - this is another question, but it is believed that in favor of "producers") due to the fact that the state does not have enough money for these 4 thousand farmers.

But in general, there are 50,000 non-chain stores in the country in 80 subjects of the federation. Nothing prevents each governor from taking several of his farmers, who officially receive subsidies from the regional Ministry of Agriculture, and assigning each to a non-chain trade store.

By the way, this is a separate topic, why the Russian Ministry of Agriculture distributes subsidies for development Agriculture in 50 subjects of the federation. This is a continuation of Khrushchev's experiment with corn. It is necessary to distribute all 180 billion rubles, which are in the state program, to a maximum of 5-10 climatically adequate territories, where something can really be grown and exported.

Finally, the biggest stupidity is blaming chains for the markup. There is no trade margin in universal trade. Trade margin exists only in specialized trade. It only matters if you buy from no more than 3-4 suppliers and sell no more than 30 items. This is where the trade margin can somehow explain the pricing mechanism. The logic of the operation of retail chains is the presence next to your outlet of two outlets your competitors.

For retail chains, the main thing is to serve the customer who has entered the store. And the main KPI is not how much we will sell you, but what you, when leaving our store, want to return to us again the next time when everything in your refrigerator is over. Our company ( X5Retail group) 2 billion checks per year. This means that we have to provide retail service 2 billion times a year. To do this, we need to create an appropriate workplace from which we provide this service. These are capital investments. And we must keep this workplace functioning. This is what we spend all our commercial margin on.

We are present on global exchanges. That is, all our expenses are transparent, and we show them to our external shareholders - global non-state pension funds that invest in retail in developing countries. And we are there by a happy coincidence, those who are not external, but national, we ended up there as an object for investment.

They look at us for a long time and expect from us not that we will buy for 20 rubles, but sell for 60, but that by 2020 we will occupy a market share of about 20%. Then we will have a network scale. And the network scale provides cost reduction in every way in relation to any competitors. This is a normal, modern economy.

So the development strategy retail chains Russian Federation roughly understandable. In a normal, optimal scenario, three retail chains should appear in 2020, two of them with a market share of 20% throughout the Russian Federation.

The new amendments to the trade law came into force in July 2016. The changes limit the remuneration of retail chains to 5% of the purchased goods (previously - 10%). Retro bonuses included advertising, logistics, marketing and other promotional services. New contracts between market participants must be concluded according to the rules from July 15, previously signed contracts must be brought into line with the new legislation from January 1, 2017. Member of the Board of X5 Retail Group Stanislav Naumov spoke about the consequences of the new law "On Trade" in an interview with Kommersant. Twinkle.

Federal networks now export more regional products through their distribution networks than local sellers or authorities can. More precisely, they were exported, because the adopted amendments to the law "On Trade" seriously complicated this task.

It is known that the 5% limitation of retrobonuses, which introduce amendments to the law "On Trade", also includes logistics services. Logistics was mistakenly called in the law a service for the promotion of goods, not realizing that logistics is only the distribution of goods across territories, and it is not a guarantee of its successful implementation. Delivering does not mean selling. But 5 percent of the value of the goods left by the deputies to retail chains is sometimes not enough even to take it out of the region. Which, of course, will have a negative impact on the process of creating a single economic space, instead of which 85 markets with reduced competition will soon appear.

The expected decline in the investment opportunities of networks is projected at the level of 500 billion rubles. But the main thing is not in the amount, but in the trump cards that were received by Western companies, eager for Russian market. After all, no matter what politicians say, Russia is the eighth largest market in the world and many would like to be there. Now Western companies will be able to demand from Russian retail chains more short terms payment for goods and reduction of rebates. And since we are talking about financially stronger structures than, say, Russian suppliers, then competitive advantages will quickly find themselves on the side of importers. Just imagine: every major retail chain has several thousand suppliers. But if we have lawyers, then our suppliers do not always have them. Yes, what can we say if many suppliers have not yet complied with such a requirement of the law as publishing the conditions for the sale of goods on the website, referring to the fact that they do not have websites! And if there are no websites, then where does the money for lawyers come from?..

Supplier fines for non-deliveries are the norm in business. They are provided for in contracts not only between networks and manufacturers, but also in agreements between manufacturers and their suppliers and transport companies, that is, throughout the chain. Fines are a civilized way to achieve discipline in deliveries and fulfillment of obligations, not to mention protection from third party claims. But the most important thing is that the fine is only compensation for losses, and in size it is always inferior to the proceeds from the goods sold. Retail chains profit from sales per square meter. And if someone did not deliver the goods, then compensation for this loss in the form of a fine will not pay off all the costs and, more importantly, the possible damage from the loss of the buyer, who, having not found the product he needs, will go after him to the neighboring network. The loss of loyal customers is one of the most tangible losses for retail. And the business logic here is simple: you can’t make profits at the expense of fines.

In the videoconferencing mode, a meeting was held with the participation of representatives of X5 RETAIL GROUP, pilot chambers of the RF CCI project "AGRO "For Quality!", at which the results of the pilot audits conducted in the Vladimir, Smolensk, Tyumen, Leningrad regions, Krasnodar and Stavropol regions were summed up.

The event was attended by the Vice-President of the Chamber of Commerce and Industry of the Russian Federation Elena Dybova, representatives of X5 RETAIL GROUP: Director for Government Relations Stanislav Naumov, representative for interaction with public authorities in the constituent entities of the Russian Federation of the Directorate for interaction with public authorities Aleksey Ivanov, representatives of the quality department: head of the department for quality control of goods of the Perekrestok Federal Trade Network Alexey Nester, quality manager of the quality management of the Federal retail chain "Pyaterochka" Christina Lyubimova , Head of the Department for Quality Control of Goods of Suppliers of the Federal Trade Network "Karusel" Hope Kalugina. More than 20 territorial chambers of commerce and industry also participated in the videoconference.

Vice President Elena Dybova outlined the importance of the meeting, as the first stage of the roadmap for the implementation of the Cooperation Agreement signed between the Chamber of Commerce and Industry of the Russian Federation and X5 RETAIL GROUP has been completed. Experts from the chambers of the pilot regions conducted the first audits within the framework of the AGRO project For Quality! in cooperation with X5 RETAIL GROUP. Elena Dybova noted: “We must work out and find the optimal scheme of interaction when the interests of all parties are respected. First of all, these are the interests of regional manufacturers of quality products, who are ready to confirm high quality technological processes of its production and claim to supply its products to largest network X5 RETAIL GROUP. The second side is X5 RETAIL GROUP, which is trying to keep the chain's product bar as high as possible and maintain the image of X5 RETAIL GROUP as a supplier of high-quality products manufactured, including Russian manufacturers. The third party is the Chamber of Commerce and Industry of the Russian Federation with a hundred-year history, which has established itself as a system with high expert capabilities - more than 4,000 experts in Russia.”

Director for Government Relations Stanislav Naumov noted that after the signing of the Cooperation Agreement, in six months we were able to jointly hold visiting market councils in seven regions of Russia: Vladimir, Smolensk, Tyumen, Leningrad, Oryol regions, Krasnodar and Stavropol regions. Stanislav Naumov remarked: “These were very interesting meetings, new acquaintances. I am grateful to those of you who called and wrote to me at email. The events were successful. For each of the regions where we held pilot meetings of the Market Council, at present, firstly, audit procedures are being carried out for those who wanted to take part in our already joint project “AGRO “For Quality!”, Secondly, we are actively preparations for the 2019 negotiation campaign, which will start in the coming days.

I am sure that many of the suppliers who have already worked with us can today give feedback to expand products, and I know for sure that there are newcomers who, thanks to membership in the regional Chamber of Commerce and Industry, have managed to remove all fears and prejudices, which often have no basis.

I hope that our regional representatives will continue to interact with regional manufacturers - members of the Chamber of Commerce and Industry, who will occupy X5 RETAIL GROUP shelves in 2019, on the one hand, and will be successful participants in competitions for state and municipal orders, on the other hand. This is precisely the “know-how” of our project and its economic attractiveness,” concluded Stanislav Naumov.

Based on the results of the meeting, the parties planned to conduct joint audits by the end of the year, adjust and simplify the audit checklist by eliminating excessive requirements for manufacturers, as well as organizations x5 supplier schoolsRETAILGROUP.

Department of Entrepreneurship Development, O.Andryukhina

After the change of owners of Magnit in February 2018, a carousel of personnel transitions began between the two main players in Russian retail - Magnit and X5 Retail Group. By June, the networks had already exchanged a dozen top managers of the highest level. We have collected these transfers in one material - so that you do not get completely confused in them.

Olga Naumova

X5 Retail Group -> Magnit
Was: CEO of Pyaterochka
Became: CEO of Magnit

The ex-general director of Pyaterochka Olga Naumova in Magnit in May 2018, then she took the position executive director networks. Naumov's CEO in June after Khachatur Pombukhchan left the company, who, in turn, took this post in February 2018 - when the network was founded by Sergey Galitsky.

“Our main tasks at this stage are the implementation in the company effective system corporate governance meeting the best international standards, and ensuring maximum transparency of decisions made in the company at all levels,” Naumova said after her appointment.

Olga Naumova has headed Pyaterochka since 2013, under her leadership the redesign of the retail chain and its dramatic expansion began: at the start of the renewal program in the fall of 2013, a little more than 3 thousand Pyaterochkas were operating in Russia, as of 2018 their number exceeded 10 thousand.

Sergei Goncharov

Magnit -> X5 Retail Group
Was: head of "Magnet Cosmetic"
Became: CEO of Pyaterochka

From 2013 to 2016, Sergey Goncharov headed the drogerie chain Magnit Cosmetic, one of the fastest growing divisions of the companies at that time. In March 2018, Goncharov moved to X5 Retail Group, where he first became the director of strategy, and in June - the Pyaterochka chain. Goncharov's previous position at X5 was taken by former director on strategic marketing and planning Vadim Kapustin.

Timothy Post

Magnit -> X5 Retail Group
Was: Director of Investor Relations at Magnit
Became: top manager of X5 Retail Group

Timothy Post has been working with Magnit since the mid-nineties - then he was involved in the strategic plan of Tander CJSC, and later led foreign specialists in the company. In 2012, Post became Director of Investor Relations at Magnit. What position in the X5 Retail Group is a top manager, the retailer's management did not say.

Khachatur Pombukhchan

"Magnet" -> ?
Was: CEO of Magnit
Became: free

Khachatur Pombukhchan CEO Magnit in February 2018 - after the departure of its founder Sergei Galitsky from the company. For four months he only once with journalists. Prior to his appointment to the main post, Pombukhchan worked for the company for more than 10 years, mainly in the position of financial director.

“I have worked in the company for more than ten years in senior management positions. All these years I worked with full dedication and love for what I did, I got a huge and versatile experience. Sooner or later, a moment comes when you realize that you have reached a certain “ceiling” and you need to move on,” Pombukhchan resigned. He said that he “had not been on vacation for about 15 years,” and could not specify what he would do after leaving Magnit.

Elena Milinova

X5 Retail Group -> Magnit
Was: CFO of X5 Retail Group
Became: CFO of Magnit

Elena Milinova in "Magnit" in April - after the then CFO Khachatur Pombukhchan left for an increase. Prior to Magnit, from 2014 to 2016, Milinova was in charge of finance for X5 Retail Group, and then worked for the Mega Pharm pharmacy chain and Marathon Group investment company.

Artyom Smolensky

X5 Retail Group -> Magnit
Was: director of the regional network "Pyaterochka"
Became: Deputy Executive Director of Magnit

Artyom Smolensky has been working at X5 Retail Group since 2014 - first as COO of Pyaterochka, later as regional director of the network. For some time, he also combined the position of director of the regional network with the post of director of the central division of the retailer. In Magnit, Smolensky held the position of Deputy Executive Director (who at the time of his transition was Olga Naumova).

Tatyana Knyazeva

X5 Retail Group -> Magnit
Was: HR Director at Pyaterochka
Became: HR Director of Magnit

Tatyana Knyazeva in "Magnet" in May - simultaneously with Artyom Smolensky. Knyazeva headed the Directorate for Personnel and Administrative Management, specially created for her in the structure of the company. She will oversee organizational development, selection, training, staff development, motivation system, corporate culture and internal communications.

Sergei Irzhavsky
Magnit -> X5 Retail Group
Was: Operating Director of the format "at home" "Magnit"
Became: responsible for analytics and strategy of X5 Retail Group

Sergey Irzhavsky at X5 Retail Group in early June. In Magnit, he was involved in the development of the format "at home". In the new company, Irzhavsky will be engaged in analytics and strategy for the Pyaterochka network.

Vladimir Sorokin

X5 Retail Group -> X5 Retail Group
Was: CEO of Crossroads
And left: them

But the head of the Perekrestok network, Vladimir Sorokin, did not go anywhere and remained in the X5 Retail Group - although in May the media reported about his transition to competitors, citing a source close to both companies. Sorokin's transition in the press service of X5 Retail Group. "Vladimir Sorokin continues to run Perekrestok," a spokesman for the retailer said at the time.

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