Mini-hotel: business plan. How much does it cost to open a mini-hotel: cost calculation and necessary equipment. How to open a mini-hotel: a business plan with calculations

Have you decided to start your own hotel business? This is a fairly promising and profitable business, which proper organization pays off fairly quickly. The main thing is to choose a place where to open a hotel and advertise it correctly. The best option for beginners is a classic mini-hotel with 10-15 rooms. It is not difficult to open it, and with the right approach, it brings profit no less than a traditional hotel.

Studying the market

Thinking about how to open a mini hotel? First of all, study the existing market. Where should you open a hotel? where it will be in demand. These are resort towns, large metropolitan areas, popular tourist settlements. Think about who will be staying in your rooms. Students and young people usually choose hostels - they are satisfied with the low price and shared rooms.

A mini-hotel is an ideal choice for a novice entrepreneur

Mini-hotels are used by people aged 23 to 65 who prefer to live in a separate room. Mini-hotels are also popular with couples, couples with children and business travelers. Think about which one target audience can become your client.

Note: make a portrait of your consumer, having calculated his age, income level, the services he needs. Based on this, you will be able to build a future hotel promotion strategy.

Then do competitor analysis. Your city probably already has hotels and mini-hotels, since this business brings good money. Find out what kind of room stock they offer, what price range and what additional services. Find out about room occupancy, opening hours, etc.

Then find the market leaders. It is they who set the tone for the entire hotel business in the city, shape the habits of guests and, for sure, know how to dump. You will need to adapt to the leaders, while offering your visitors more Better conditions for less money. Or at least the same conditions.

What format to open

If you do not have serious experience in the hotel business and a huge start-up capital, then the easiest way is to open in the mini-hotel format. This is a small hotel, which consists of a maximum of 30 rooms. Similar mini-hotels are located near the main key infrastructure facilities:

• bus stations;
• railway stations;
• metro stations;
• road junctions;
• downtown;
• close to popular attractions;
• near gas stations or along highways.

A mini-hotel can be built or rented

A mini-hotel implies the presence of a shared kitchen and microwave in each room, several showers and bathrooms. In some cases, showers can be installed right in the rooms. A prerequisite for today is the presence in the hotel of high-speed Wi-Fi Internet. It would also be useful to have a convenient parking nearby, but this is an optional option.

Production plan

Let's look at what it takes to open a hotel with 20 rooms. This is a classic size for a mini-hotel. The numbers should be divided as follows:

1. 3 deluxe rooms. Here it is necessary to make high-quality repairs, equip your own bathrooms, install all the necessary furniture in the rooms and household appliances, create kitchenettes.
2. 13 rooms under classic double rooms. Moreover, make 7 rooms with two single beds, 6 with double beds.
3. Allocate 4 rooms for single rooms.

Read also: How to open your bar from scratch: a business plan

You will also need to equip a full-fledged kitchen for cooking, supplying it with utensils and household appliances, as well as create a comfortable bathroom for several people. In addition, the mini-hotel should have a reception desk with an administrator, technical rooms for storing washing supplies and linen, a boiler room and a separate room for washing and ironing.

Furniture in the hotel should not be chosen the cheapest. It is advisable to install beds with metal frames, wardrobes with strong doors on several hinges, cover the floor with industrial linoleum or “office” laminate.

Additionally, the mini-hotel can be equipped with a small bar and a gym. This will allow you to significantly expand your reach of customers and bring in additional funds.

Financial plan

There are two options for the development of events:

1. Find a suitable size room and rent it.
2. Build a hotel from scratch.

Of course, the first option will require less initial costs, but you will give a solid amount every month, reducing your own income. The second option will require serious investments, but in the end you will have your own building in a convenient location, which you can later sell or rent out if you get tired of doing business.

Building your own building takes about two years. The expected investment amounts are as follows:

1. Obtaining permits, research and design work - 1 million rubles.
2. Construction of the building, finishing - 10 million rubles.
3. Landscaping of the surrounding area, creation of own parking - 1 million rubles.
4. Purchase of furniture and equipment - 5 million rubles.
5. Other expenses - 1 million rubles.

In total, building your own facility will cost you about 18 million rubles.

A year of hotel operation costs about 4.5 million rubles, of which:

1. taxes, wage— 2.5 million.
2. Utilities, operating expenses, purchase of linen, washing supplies, etc. - 1.5 million.
3. Other expenses - 0.5 million.

The expected profit from the hotel is about 7.5 million rubles. Rooms with an average cost of 1000 rubles per day will bring you: 1000 * 20 * 30 = 600,000 per month or 7,200,000 per year when fully loaded (in practice, this figure is 10% less, since to ensure 100% occupancy of the rooms all year round not quite easy). With the right organization, you will receive 6,500,000 million from the rooms and about a million more rubles from the bar - gym. Net profit will be 7,500,000 - 4,500,000 = 3,000,000 rubles per year.

Note: our 3 million does not include the rent for the building. If you build your own, then these 3 million will be your net profit. If you rent it, then about 1.5-2 million more will need to be paid for rent.

It turns out that building a hotel from scratch will pay off in 5-6 years. A rental building with an income of 1 million a year will pay off in 5 years. Therefore, building your own is much more profitable. Or look for options with a mortgage - it is better to pay off the debt for your building than just give money for rent.

In a mini-hotel, the administrator can act as a security guard

Work organization

Do you want to learn how to open a hotel from scratch? The first thing you should do is register. We recommend that you form an LLC and work according to a simplified taxation scheme. You can, of course, make an IP, but in this case you risk more serious fines and liability.

Summary of business plan for opening a hotel

This project is a plan to create a private enterprise to organize a business plan for a hotel in 24 months. First of all, we will list the key points in the process of creating a business plan for launching a hotel. First of all, the Idea of ​​the project arises, and the Goals of the project, such as:

1. Building an enterprise with high .
2. in a legal way, indicating the legal address, passport data of the head and founder of the project, data on employees.
3. Satisfying consumer demand for filling the niche of accommodating city guests in comfortable conditions, increasing the city.
4. Nature of the enterprise: enterprise for the provision of guest services.
5. Providing an opportunity to accommodate with increased comfort at an attractive price in another city for customers with different levels material wealth.
6. Search and conclusion of contracts with investors.
7. Project cost: 5,202,849 rubles.
8. Financing of the project: It is carried out by obtaining a commercial loan in the amount of 5,202,849 rubles
9. To implement the project, the company needs to take a loan in the amount of rubles for 24 settlement months with a discount rate of 14%.
10. Payback period: 2 years.
11. The investor's income will be 163,800 rubles.
12. Interest payments on the loan begin from the first month of the implementation of this project.
13. The repayment of borrowed funds starts from the first month of the project implementation. This circumstance is introduced in this business plan to simplify the understanding of the structure for calculating the flow of discounting and regulation cash flow. The repayment of borrowed funds starts from the first month of the project implementation. This circumstance is introduced in this business plan to simplify the understanding of the structure for calculating the discounting flow and regulating the cash flow.
14. The mortgaged interest rate borrowed funds fourteen%. It should be borne in mind that banks are currently reviewing the interest rate for investment projects in the direction of decline.
15. The total amount of accrued interest will be 163,800 rubles.
16. The payback period from the beginning of the project is 4 months.
17. The payback period, taking into account discounting, is 8 months.
18. General economical effect from project implementation for conditional life cycle is 13,808,051.38 rubles.

Project stages

Project stages	Execution conditions	Deadlines
Project start		1-2 years
	1 month project	1 -30 banking days
Getting a loan	Availability of the appropriate package of documents	30 calendar days
Entering into the state register, registration with administrative and tax authorities	Conclusion of an investment agreement	1-30 calendar days
Location selection and documentation	Preliminary work	30 calendar days
Conclusion of a lease/purchase agreement for a building	Conclusion of an investment agreement	1-30 calendar days
Purchase of equipment	Conclusion of an investment agreement	1-30 calendar days
Equipment installation	Receipt of investment funds	1-30 calendar days
Hiring	Production activity	1-30 calendar days
Training	End of the stage of organization of the production process	1-30 calendar days
Carrying out a marketing campaign	360 calendar days	1-360 calendar days
End of the project		12 month - 24 month

Algorithms of action prescribed in the business plan of the hotel

The hotel business plan contains the following algorithms of actions for starting a business at the opening of a hotel:

1. Ways and methods of analyzing the target audience, drawing up a portrait of the ideal client, his level of solvency.
2. Registration of business in state supervisory and tax authorities.
3. Hiring qualified employees who are able to fulfill the wishes of the client and be ready to work. Another item of expenditure is the hiring of employees. Specialists will take vacant positions on a competitive basis, being employees of a general, service and temporary nature with decent competitive pay. Candidates for positions will be considered within 30 calendar days.
4. Services provided by the enterprise.

The relevance of opening a business at the hotel

According to experts, the main flow of tourists to Russia comes from China, Japan, Korea and the Middle East. In addition, the active dialogue with the countries of Asia has recently set us up for fruitful work with them in the coming years. Your business plan needs to take this information into account.

It is important for an investor or a bank to know that your project is scalable in the future, and an institution or a private investor will get a good passive income. It is essential inside the country, so most citizens use personal cars and prefer not to pay for an overnight stay at a hotel, but to get to their destination faster.

Regions are filled with new innovative segments, which contributes to the development and enhancement of infrastructure comfort, thus hotel services are becoming more and more in demand, they are getting better, the service is getting better, while maintaining a competitive price. Business in the field of hotels and restaurants reacts most sharply to changes in macro- and microeconomic factors. Almost all the processes that are taking place in the world today are globalized, in all countries of the world, and the modern consumer is demanding and it is difficult to surprise him with something.

The most popular establishments during the crisis in the economy are economy hotels and hotels without a category. The most demanded establishments during the crisis are economy-class establishments, hotels without a category. The hotels are mainly used by families and business travelers.

H a video: Appart-hotel from a communal apartment part 1.

On the video: Apart-hotel from a communal apartment Part 2

The format of the hotel

1. Bed and Breakfast ("bed with breakfast"). There is no classification by the number of stars. At the disposal of the guest is a bed or two, breakfast in the morning or the presence of a kitchenette for preparing the simplest breakfast, which sometimes just needs to be warmed up in the microwave.
2. Hostel. Budget accommodation option for city guests and tourists. There are up to 20 beds in one room, and the more of them, the lower the cost of living.
3. Mini-hotel or mini-hotel. There is a reception desk, the check for accommodation is average. Such a body may have its own mini food court or bar.
4. Motel. Most often located near highways and busy highways. Very low price of living, but the level of service and responsibility of the owners is also reduced to a minimum.

Many novice businessmen start from hostels - this is a mini-hotel designed for no more than 50 guests. A hostel is not a business format that can generate passive income: the owner at the first stage of opening must be directly involved in the work. This segment of the market is growing: today there are about 360 hostels in the capital.

Hostels are designed for a target audience with medium and low incomes - against the backdrop of a drop in the real income of most citizens of our country, the demand for cheap hotels is growing: from 2014 to 2017, the share of hostels and apartments in the booking structure in Russia increased from 0.2% to 6% , people began to travel more within their own country, and at the same time try to save on accommodation.

Today, the following formats of hostels are most often shared:

1. The hostel in the apartment can accommodate up to forty guests with due comfort.
2. Hostel-hotel for 100 or more guests. The layout is similar to communal apartments.
3. A large-scale hostel-hotel with a dining area (cafeteria, restaurant, food court) for receiving hundreds of visitors.

Draft hotel business plan

The first thing a novice entrepreneur needs to do is to analyze supply and demand in his city, and also, according to the results of the study, determine the composition of the main target audience.

Good results are obtained by analyzing the activities of competitors - this way you can identify the main triggers (hooks, methods of attracting) the client audience, the advantages and disadvantages of work, pricing techniques and many other "chips". Customers will go where they can try something new without sacrificing service, at a nice price.

On the video: Modern format hostel

room

A small hostel for tourists is better placed in the city center or close to the key attractions of the city. For business and business travelers, accommodation near railway stations and congress centers is suitable. To adapt the business plan of the hotel, you can choose both residential and non-residential premises - you just need to coordinate everything with local authorities and complete the necessary paperwork.

Hotel activities in a non-residential building will be much more profitable from the point of view of the law if you are going to equip your catering point in a hostel / hotel. Such a hostel or mini-hotel is not allowed to be equipped only on the basement floors and basements.

An F&B strategy (Food and Beverage "Food and Drinks"), organized at a hotel or inn, can bring a good additional income to a businessman, but the right approach to business is needed. The development of a food program at a hotel is a whole complex of dynamic business processes that require a careful approach. Basically, the investment will be spent on hiring qualified personnel and development of developed programs. The developed Food and Beverage system will allow you to tightly occupy the chosen niche in this market segment and strengthen your position in relation to direct and indirect competitors.

The main risks may be a rapidly changing food fashion, a limited supply of funds and a waste of time.

The area of ​​the hostel must be at least 250 square meters. m., and at the same time, all business processes of the hostel must be constantly under your personal control - with this form of self-employment, it will not be possible to hire a manager who will be your representative. According to experts, the hostel with an area of ​​120 "squares" will require the constant presence of the founder of the business. professional business it is necessary to build if it is possible to rent a room of more than 250 square meters. At the same time, it should be noted that placing a hostel in a residential area is fraught with a quick closure of the business due to unfounded complaints from the residents of the house. Relations with the residents of the house can be improved by starting to ennoble the territory adjacent to the house or the entrances themselves together.

On the video: How to open a hostel

Equipment

The total amount of start-up capital, which will allow starting in the housing stock, will be about one and a half million rubles. In the non-residential fund, this figure will be about 5,000,000 rubles. The cost of repairing the premises can be calculated using the approximate formula: area of ​​\u200b\u200bthe premises * 16-18,000 rubles. A capsule hotel will cost even more - so, if a standard bed equipped with curtains costs 7,000 rubles, then a capsule will cost from 40,000 and more. You will also need to purchase a refrigerator, washing machine, equip the reception.

Repair and summing up of all necessary communications must be done taking into account all the requirements of GOST and SES. It is important not to overload the hostel and not turn it into a rooming house - guests should be comfortable and, most importantly, safe. Remember that it is better to buy furniture that is durable, as guests may break something or behave not too carefully when handling furniture and other property of the hostel. Mattresses, according to reviews, are best bought at IKEA - this is both economical and they will last longer.

Soundproofing

Soundproofing and installation of surveillance cameras - milestones repair. The presence of an alarm dig is also highly desirable. In order to earn your income legal grounds, it is necessary to coordinate their activities with Rospotrebnadzor, the Ministry of Emergency Situations, fire safety and other regulatory authorities.

The real estate market today has replenished with such hotel-type organizations as

• flotels and boattels - hotels located on the water,
• lodges - hotels built in national parks,
• posadas - accommodation of guests in castles and monasteries, igloos - a hotel made of ice, rebuilt in the season and being more of a creative space for photographs,
• capsule hotels,
• condominium (a kind of apart-hotel), it is a private house, which is owned by several people at once and rented out in whole or in part.

Project costs

Name of the item of expenditure	Price
	Qty	per month	in year	One time purchase	Total expenses per year
Purchase (rent) of a building	200 sq.m			3 000 000	3 000 000
Acquisition of furniture for rooms and reception	12			1 000 000	1 000 000
Purchase of washing equipment	2			90 000	90 000
Purchase of vacuum cleaners	2			38 980	38 980
Purchase of televisions and other	13			56 550	56 550
Purchase of computers and laptops	1			100 000	100 000
Purchase of refrigerators	12			91 788	91 788
Communal payments	12	45 000	540 000		540 000
Purchase Supplies(washing powders, bed linen, napkins, toilet paper)	12	50 000	600 000		600 000
Salary	12	210 800	2 529 600		2 529 600
including tax	12	55 800	669 600		669 600
Website creation and promotion		45 000		120 000	120 000
Unexpected expenses				449 731	449 731
Total:		255 800	2 529 600	4 947 049	3 099 331

On the video: How much money is needed to open a hostel

The tax burden

Hotel staff

You can also find freelancers who will provide support as a revenue manager, F&B manager, and finance specialist for a moderate fee. It would also be useful to study in detail the standards of key business processes. standards specialist,

What is included in the scope of duties of the hotel staff

The maid must:

• perform high-quality cleaning of rooms, including wet cleaning, and disinfect the surface after the eviction of residents,
• timely change bed linen, bathrobes, towels,
• control the serviceability of electrical communications and equipment in the rooms,
• control the timely delivery of orders for ready meals.

The hotel manager must:

• accompany the client to his room,
• communicate with customers, adequately respond to complaints that have arisen,
• issue travel documents,
• be able to work perfectly with the reservation system and other electronic online systems hotel,
• complete internal reporting.

Sample job description administrator:

A modern approach to the hotel business

Unformatted hotels will appeal to young people who like to try everything new and unusual, but this is a rather narrow segment of the target audience. Hotels built in the buildings of ancient estates are not very popular - people are interested in new modern designs. Eco-direction has become a new format that can significantly affect the hotel business. Hotels of an ecological format imply the maximum approximation of a person to nature, which means the absence of electricity, stationary water supply and other benefits of civilization. Tourists from other countries consider such a pastime exotic and are ready to pay big money for such a lack of service, but you should not focus on the Russian consumer - many of our fellow citizens face such problems every day in everyday life.

Modular hotels have shown themselves well as fast way reach the level of self-sufficiency, however, this format requires large start-up costs.

Experts note that the popularity of the so-called. wellness hotels that offer medical services for health promotion and wellness programs for children and adults. The modern rhythm of life forces us to spend more and more money on improving our health, while people have less and less time for themselves. Couchsurfing becomes an interesting format and at the same time a competitor - when residents different countries they can stay with strangers and then host them in their own country/region, or a similar format, when families change housing for a certain period of time, moving to the house of a foreigner or a resident of another region of our country as a guest. Today, the camping format is becoming more and more popular - if you agree in advance with a representative special organization, you will be allowed to pitch your tent right in the courtyard of a residential building, subject to a number of rules.

Modern changes in the hotel business are subject to the individualization and personalization of the requests and problems of potential customers, as well as the use of big data, a number of experts emphasize. Large hotels even open live-in-labs centers that study the latest concepts and technological innovations in real time and constant testing.

The modern consumer is demanding and flexible. The winner will be the startup that responds to the volatility of demand the fastest, creates new fashion or a popular trend. It is better to collect initial information from large, reputable brands with an impeccable reputation. Hotels that have won the loyalty of a large number of customers, taking into account financial opportunities, can respond much faster to the needs and requirements of the target audience.

On the video: Hostel from scratch in Europe

To save start-up capital, you can use the rental or purchase of an unfinished building in a good area. The main thing here is the correct conceptual orientation. So, experts cite statistics, according to which, more than 450 hostels operate in Moscow today, with 35 beds each. At the same time, the number of hostels that can comfortably accommodate up to a hundred guests is very small - this is 5% of the total. The market is fed up with offers of medium and low quality, such a niche becomes interesting for a startup. Unfinished buildings can be adapted to the format of a cozy hostel office centers and multi-storey car parks, unclaimed construction companies that became profitable.

The main trends of the modern hotel business have become eclectic formats - a hostel combined with a hotel, a hotel with the service of accommodating guests in apartments, and so on. Public space is becoming more common, and this mix of flows can ultimately save business owners a lot and at the same time attract more potential customers.

Branded hostels allow you to use a common space - a kitchen, a self-service laundry room, a common overnight area, which has individual lockers for storing personal items (valuable and not so valuable), comfortable reading lamps, USB ports for charging electronics. Hostels, as hoteliers emphasize, are not only an opportunity to save a lot on accommodation, but also to meet a number of interesting people who are similar in spirit and interests. Such socialization zones also appear in hotels of a more expensive format.

What you need to additionally register in the business plan of the hotel

1. Selection of premises for business and an architectural plan for summing up or repairing communications
2. Design layout of the project, providing the best business promotion.
3. Tax registration, registration in funds, registration of legal form of business, legal support
4. Project marketing plan

Marketing plan hotel business plan

Customer focus is the main component of success in the hotel business. Quick service, cleanliness of the rooms, freshness of accessories and the opportunity to communicate with the staff who are ready to answer all the questions of the guest of the city (country) - this is what the modern client is looking for. Remember that the work of the staff is your reputation, and choose your team carefully. Use any crisis to your advantage, benefit from changes in market conditions.

Hostel (hotel, inn) is special kind location, no matter if a person came to the city for business, work or just to relax. Keep up to date with all the cultural events taking place in the city - this will play in your favor. Today, if a business is not on the Internet, you can not count on its success. Therefore, investments in the creation of a hotel website will be one of the main items of expenditure for its promotion. The site must meet all the requirements and principles of mobile-friendly, then the pages should load quickly, the management should be easy and understandable, the methods of payment and booking a room should be diverse and convenient.

Content is better to choose the author's, photos - professional. Fresh news from the life of the hotel gives a good return and increases loyalty. People like to be talked to. In order for as many potential customers as possible to learn about your service, you should pay attention to such paid services who work for commissions like Booking, Expedia and Ostrovok, Hostelworld. You can also use mapping services as selling platforms - Google Maps, Yandex Maps, 2GIS

The main task of a modern hotelier is to create the most comfortable conditions for guests to stay and give them maximum attention. The hotel/hostel with the concept is well established in tourist cities. If your main target audience is business travelers and taxi drivers, the degree of comfort and the opportunity to relax and wash things are important to them, not creativity.

Documentation for starting a business

In the process of writing and implementing a hotel business plan, it is necessary to send a notification to the Rospotrebnadzor Office and the local Ministry of Internal Affairs. Remember that all your guests must be registered. It is also worth mentioning the law that will come into force next summer: all hotels that can accommodate 50 or more guests will be classified according to certain rules and they will be assigned stars. Classification can be passed immediately. This can be done in any company that is accredited and subordinate to the Ministry of Culture. The cost of the service is 15,000 rubles for a hotel in a residential area, and 30,000 rubles for a non-residential area.

The main types of expenses for a hostel are salaries to employees, payment of utilities, purchase of consumables for cleaning, connection to the Internet, commissions for such services as Booking, payment for minor repairs and a number of others. Also, do not forget about monthly deductions to funds.

Hotels sometimes provide property insurance for guests. A hostel, unlike a large hotel or inn, has more free space, and it is important that the staff likes to communicate with people - the popularity of the establishment depends on the level of their communication. It is very good if in your hostel people find the opportunity to organize a paid tour of the city. The payback period of the hostel is from one to one and a half years. So far, there is no separate law in the legislation of the Russian Federation that would regulate the activities of hostels. In January 2015, the regulation “Services of accommodation facilities. General requirements to hostels”, but only recommendations are published there.

The legislation changes every year. These changes do not always benefit the existing business, but it is impossible not to take them into account. Thus, the widespread transition to online cash registers and the ability to track the company's financial turnover via the Internet, as well as the submission of electronic reporting, have forced many businessmen to spend a lot of money. However, there are some standards that must be adhered to in the hotel business as a guarantor of the provision of the highest quality services. Keep track of what percentage of interesting events are happening in the city - the more people visit it, the higher the need for accommodation.

On the video: How to open a mini-hotel. List of documents

The target audience

Hostels attract young people and low/middle income citizens. Economy class hotels are preferable for people with an income above average, as well as for business travelers. You can enlist the support of not only domestic, but also foreign investors if you give them really interesting project With good level profitability. A modern consumer is most often a person with a fairly high income, accustomed to the proper level of comfort, but also wanting to save money. Therefore, there are more and more poshtels abroad - a kind of luxury hostels that do not provide breakfast and lunch services, but which organize bike tours and breakfasts with local residents, who can provide all the flavor of the local cuisine (of course, suppliers of such food are carefully controlled by compliance with the rules sanitation)

The criteria for evaluating the service in a hotel can be reduced to some common denominator:

• Reliability and safety of services provided in the institution.
• Access to stable internet.
• The level of cleanliness and disinfection in latrines, showers and laundromats.
• What you need to pay attention to when arranging a hotel.

In order for investors to like your business plan, you need to justify and confirm the information presented. Walkthrough

1. Hiring staff for the hotel food court. The hotel catering team must be carefully selected.
2. Take care of the opportunity to constantly improve the skill level of your employees.
3. Regular analysis of the needs of the target audience, monitoring the requests of the VIP clientele and making appropriate changes to the menu positions is the way to stay afloat among the competitors.
4. Waiters should have full information about any of the menu items, it is desirable that they themselves try what they bring to guests - customers often ask questions about the composition of a particular dish. In addition, a person may have a banal allergy to some particular, at first glance, the most innocent product.
5. Listen to your guests and rely on their opinion.
6. The menu should be simple, attractive and always fresh. Such apparent simplicity does not preclude a creative approach: introduce special offers that will be of interest not only to city guests, but also to its residents.
7. The safety of food preparation is what the client pays attention to first of all. Cleanliness must be impeccable. The institution must not only have all the confirmed certificates of safety and compliance with the requirements and standards, but also be prepared for unexpected visits by controllers.
8. Quality products are more expensive, but you can be sure that suppliers will deliver the highest quality product you need in a timely manner. Delicious dishes are obtained only from good raw materials.
9. Be consistent in your portion sizes and serving style—customers remember those little things too.
10. Develop a service strategy: the concept in the hotel and in the cafe (restaurant) must obey the general style. Delivery to the rooms is characterized by increased complexity of cleaning and additional study of the staffing table.

On the video: Capsule hotel

Plan for the volume of services for the billing period

Period	Name of the type of service	Sales volume per month	Price (in rubles)	Sales proceeds (thousand rubles)
1-12 month investment		119.7 days of settlement	From 1,200 to 12,000 rubles	508 680
1-12 month investment	Bar, restaurant services	579 hits	Cost according to the price list (average bill 1,200-1,800 rubles)	684000
1-12 month investment		200 hits	Cost according to the price list (average price from 600 rubles)	120 000
13-24 month functioning	Delivery of rooms to visitors, booking	140.7 days settlements	From 1,440 to 14,400 rubles	618 300
13-14 month of operation	Bar, restaurant services	624 hits	Cost according to the price list (average bill 1,300-1,900 rubles)	823 680
13-14 month of operation	Taxi services, booking tours in travel agencies and more	264 hits	Cost according to the price list (average price from 750 rubles)	174 240

Estimated revenue

Every year, both external and internal tourism is growing in our country. The geography of distribution of small and medium-sized businesses is also expanding, which entails periodic business trips and professional retraining requiring movement across the country. These factors contribute to the active growth of demand for places to stay.

Opening a hotel today is a very relevant and promising business. You should pay attention to the middle class, and be focused on providing quality services at affordable prices.

Small hotels are the fastest growing type of accommodation in Russia.

This business plan is designed for a city with a population of over 1 million.

Key Success Factors:

• comfortable rooms;
• high quality the services provided;
• good location;
• acceptable prices;
• dynamic demand.

• The amount of initial investment is 12 400 000 rubles.
• The break-even point is reached at 6 month of work.
• The payback period is from 18 months.
• Average net monthly income 776 000 rubles.
• Profitability of sales 39% .

2. Description of the business, product or service

As part of this project, we will consider a small hotel with 30 rooms.

• double "luxury" -2 (5 900 rubles);
• single "luxury" - 2 (3 900 rubles);
• double "standard" - 11 (4,190 rubles);
• single "standard" - 9 (2,790 rubles);
• double "budget" - 3 (3,490 rubles);
• single "budget" - 3 (1 790 rub.).

We use rented premises with an area of ​​about 900m2 for our activities. One room accounts for about 20-25m2.

Each room includes a bed, wardrobe, mirror, bedside table, telephone, small TV, table lamp, chair, armchair, mini-fridge, bathroom with shower. On the floor - soft carpet. The design is made in soft soothing colors. Predominant colors: beige, milky, brown with green elements in the decor - curtains and paintings.

Location - city center, next to transport interchange, cafes, restaurants, entertainment facilities, banks.

Services provided within the hotel:

• daily cleaning of the premises;
• iron with ironing board;
• bathroom accessories;
• availability of wi-fi in the rooms.

3. Description of the market

The hotel business has been gaining momentum for the last 7 years. On the graph, we see positive dynamics since 2011, we observe a particularly large jump in 2016, which indicates favorable forecasts for this area in the future.

The target audience has a very wide range. Basically, these are young and middle-aged people with an active life position, with an average level of income. In the diagram, we see the distribution of the target audience by groups. It follows that the main focus should be on the audience, the main purpose of which is tourism, as well as education and training. Their total share is 80.5%.

4. Sales and Marketing

5. Production plan

The key goal is to open a hotel and maximize profits.

Opening calendar

1. GOST R 50645-94 “Tourist and excursion services. Classification of hotels” (01/07/1994);

2. GOST R 51185-98 " Tourist services. Accommodation facilities. General requirements” (01/01/1999);

4. Law of the Russian Federation "On the basics of tourism activities in the Russian Federation" (24/11/1996) No. 132-FZ.

Overview of the real estate market for the selection of the optimal premises.

The main parameters for choosing the location of the hotel:

• city ​​center/nearby areas;
• road junction;
• availability within walking distance of cafes, restaurants, entertainment venues, shops, banks;
• line of houses: first or second;

Room characteristics:

• room area 900 m2;
• separate entrance from the street or from the end;
• availability of parking;
• availability of all necessary communications: hot and cold water supply, electricity, ventilation, sewerage.

  Registration of documents.

• Decor legal entity. (IP, LLC)
• Registration with the tax authorities. (OKVED: 55.12 - activities of hotels without restaurants)
• Choice of taxation system. (STS, income - 6%)
• Registration documents cash register in tax office.
• Conclusion of a lease agreement. (The contract is drawn up by an experienced lawyer)
• Obtaining permission for redevelopment in the BTI.
• Documents confirming compliance with the requirements of sanitary, technical, fire, environmental safety.
• Registration of a sign in local governments.
• Contracts for the provision of services by third parties. This includes utilities, security of premises, cash collection, maintenance.

Carrying out repairs, installation of furniture and equipment.

You should carefully consider the choice of the construction team. Repairs must be done with high quality and short time. Contact trusted companies with experience and projects with positive reviews. Constantly monitor the process, making adjustments and timely answering questions that arise during work.

Use in construction and arrangement only high-quality materials, furniture and equipment. Choose reliable suppliers with a high reputation in the market. In this process, reasonable savings with a vision of the long-term prospects of the project are important.

6. Organizational structure

7. Financial plan

Investment costs for opening this business amount to 12,400,000 rubles.

The sales plan is drawn up based on the occupancy of the hotel. A gradual increase in sales volumes is predicted in the first 10 months of the project implementation. Monthly occupancy of 70% is considered a very good indicator, while daily occupancy on some days can reach 100%. There are seasonal changes in terms of sales. It's connected with public holidays and holidays. Hotel occupancy grows in May and new year holidays, in spring, summer and autumn holidays.

The baseline scenario is realistic and the project has room for increased sales if it successfully enters the market.

Sales plan for the 1st year of the project, rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Occupancy
Number of days in a month
Number of seats
Average check
Revenue (income)

	7 month	8 month	9 month	10 month	11 month	12 month
Occupancy
Number of days in a month
Number of seats
Average check
Revenue (income)

Sales plan for the 2nd year of project implementation, rub.

	13 month	14 month	15 month	16 month	17 month	18 month
Occupancy
Number of days in a month
Number of seats
Average check
Revenue (income)

	19 month	20 month	21 months	22 month	23 month	24 month
Occupancy
Number of days in a month
Number of seats
Average check
Revenue (income)

Monthly costs include both fixed and variable costs(direct costs), depending on sales volumes.

The table shows the average monthly costs.

The financial result for the first 2 years of operation is presented in the following tables. The average net profit for the first 2 years of operation is 775 690 rub.

Financial result of the 1st year of the project implementation, rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Revenue
(-) Monthly costs
(=) Gross income
(-) USN taxes (6%)
(=) Net profit

	7 month	8 month	9 month	10 month	11 month	12 month
Revenue
(-) Monthly costs
(=) Gross income
(-) USN taxes (6%)
(=) Net profit
(=) Cumulative net profit

Financial result of the 2nd year of project implementation, rub.

	13 month	14 month	15 month	16 month	17 month	18 month
Revenue
(-) Monthly costs

A well-known roadside hotel can be great job bringing their owners a good income. Compared with foreign countries in our country this area hotel business not yet developed enough. In our country, these hotels are represented by specialized establishments for truckers or completely inconspicuous motels.

Features of roadside hotels

The clients of these hotels are travelers, tourists, drivers involved in cargo transportation. Place motels along major highways, where there is no infrastructure. At the same time, a roadside hotel can be created in the form of an ordinary small hotel, which will be located near the entrance to locality.

Characteristic features of such a hotel:

1. Small size. Even if a large hotel is located on the busiest highway, it is unlikely that all its rooms will be constantly occupied.
2. In addition to accommodation services at the hotel, it is imperative to organize meals for visitors at least at the fast food level.
3. Nearby there is a large parking lot designed for cars and trucks. At the same time, it should be clear from the windows of the hotel rooms that his car is safe and sound.
4. Often roadside hotels are opened near traffic police posts. At the same time, they serve as a kind of guideline and symbolize safety.
5. Each hotel room must have an isolated entrance, directly from the street. This will allow you to populate visitors at any time of the day, without disturbing the rest of the guests.
6. Such hotels offer a limited list of services and low prices for rooms. It is not advisable for motels to purchase too expensive furniture and household appliances. In addition, it makes absolutely no sense to organize a restaurant, a gym, a conference room and offer excursions and transfers to clients.

It is very beneficial for a roadside hotel if there is a gas station, a supermarket, a Maintenance cars or cafes. This brings great benefits as customers can get the services they need locally.

How to open

First of all, to open such an institution, you need to register an organization. After that, it is necessary to obtain permission from the SanEpidemStation and the Fire Service.

The hotel building and its sign must not interfere with the view on the track. From the side of the road to it should be convenient entrances. The best option would be a one- or two-story building in the shape of a rectangle or the letter G. If you can’t find a suitable room for rent, then it’s better to build it yourself.

Costs and payback

The construction of the hotel building will require from ten to fifteen million rubles. The cost of renting a roadside hotel at the entrance to a metropolis will be from two to three million rubles, in a small town up to five hundred thousand rubles.

In addition, start-up capital is required:

1. For the repair of the building itself - about 500 thousand rubles. (with redevelopment - from two million rubles).
2. For the purchase of furniture, plumbing equipment - about 300 thousand rubles.
3. In order to purchase consumables (bedding, dishes, etc.) - from 100 to 150 thousand rubles.
4. For the wage fund of employees - from 100 thousand rubles.

According to experts, the minimum amount of monthly revenue of a small hotel with about twenty is one hundred and twenty thousand rubles.

If the hotel provides additional services, then the amount of income may increase to two hundred to three hundred thousand rubles a month.

Part of this income will go to wage fund staff and other monthly expenses. However, a significant share of it should remain in the form of net income.

Practice shows that the initial costs of repairs, the purchase of furniture, plumbing and the first batch of consumables can pay off in 6 months. But the investment invested in the premises will be returned for several years. During this time, it is quite possible to make the hotel famous and profitable.

The idea of ​​​​opening a small roadside hotel has good prospects of creating a stable and serious business.

The hotel business is one of the most profitable. The most popular hotel services are in popular tourist centers (resorts, historical sites, etc.). In order for the hotel business to be profitable, you need to properly plan it, produce it necessary calculations and define your niche. Depending on regional characteristics and your own budget, you can open a large hotel complex built from scratch, or open a small hotel with several rooms. Further, we will focus on the second option. We will consider the preparation of a business plan for a hotel using the example of opening such an institution in St. Petersburg. In the article, we will consider how to open a hotel from scratch and analyze an example of a business plan with calculations.

It is necessary to start drawing up a business plan by determining the target audience for which the hotel opens. Focusing on potential customers, you can present the general concept of the project, marketing strategy, establishment design, etc. To do this, you need to determine which representatives social group, age and occupation will subsequently become visitors to the hotel.

The project under consideration involves the opening small hotel with 12 rooms belonging to the moderate price category. The main advantages of the new facility will be providing maximum comfort and security, flexible pricing policy and providing additional services. Estimated payback period is 2.5 years. In the future, it is possible to expand the business with an increase in the number of rooms.

Advantages and disadvantages of the hotel business

For legal registration businesses must register with the tax office at the place of residence. Consider the advantages of the form of ownership in the table below.

Form of business organization	Benefits of using	Documents for registration
IP ( individual entrepreneur)	This form is used to create a small mini-hotel, with a population of service personnel 5-10 people.	receipt of payment of the state duty (800 rubles); certified application by a notary in the form No. P21001; application for the transition to the simplified tax system (otherwise it will be OSNO by default). Notice in Form 26.2-1; copy of all pages of the passport.
OOO ( limited liability company)	This form is used to create a large hotel, hire employees, scale the network and attract external funding(credits).	application in the form No. Р11001; charter of LLC; a decision to open an LLC or a protocol if there are several founders (partners); receipt of payment of the state duty (4000 rubles); copies of the founders' passports certified by a notary; application for the transition to the USN. Notice in Form 26.2-1. In law authorized capital LLC cannot be less than 10,000 rubles!

OKVED codes when registering a hotel:
55.10 - Activities of hotels.
55.11 - Activities of hotels with restaurants.
55.12 - Activities of hotels without restaurants.
55.2 - Activities of other places of temporary residence.
55.23.3 - Rental of furnished rooms for temporary residence.

These codes do not include the rental of housing and premises for rent. long term. For this case, the OKVED code 70.20.1 is used.

Master Class. How to open a successful hotel?

Drawing up a business plan for a hotel

Market Analysis

Consider the main trends in the hotel services market:

• Increase business activity population is a decisive factor in increasing demand for hotel services.
• There is a significant shortage of services in the markets of Moscow and St. Petersburg.
• In the middle and budget segment of hotels (2 and 3 stars), there is an even greater shortage of quality services.
• At present, the authorities of most cities are interested in the development of tourism and the construction of new hotels.

Now hotel services in St. Petersburg are provided by almost 30 large complexes and medium-sized hotels, as well as more than 50 small hotels. Since different groups of establishments operate in different price categories, they are not direct competitors. Mini-hotels have to compete, first of all, with the owners of apartments rented by the day. And in order to be successful, you need to carefully consider the concept of business, pay Special attention the quality of the services provided and conduct a good advertising campaign. As for the distribution of the St. Petersburg market now, experts allocate almost two-thirds of it to large hotels, a little more than a quarter to medium and small ones, and 10% to apartments for rent.

The target audience

Direct work on a business plan begins with the definition of the target audience. At this stage, we choose who will be the potential guest of our hotel. The target group of the new hotel includes business people who have arrived to solve their work issues, as well as tourists who want to get acquainted with the sights of the city.

List of services provided

In addition to the actual provision of rooms for accommodation, the mini-hotel can provide a number of additional services, including, transport services, catering, ticket booking, etc.

The organizational part of the business plan of the hotel

Since the project under consideration has a rather limited budget, the construction of a new building is not suitable. 4 communal apartments located on the first two floors of the house will be converted into a hotel. The design will be made in modern style, which best suits the preferences of the representatives of the above-defined target group. All premises will be designed in the same style, which should also dominate the advertising campaign.

Art Nouveau design for a mini hotel. Photos from arxip.com

The opening of a new hotel requires the preliminary implementation of a number of organizational measures:

• purchase of real estate;
• conversion of residential property to non-residential, because the current legislature allows you to open a hotel only in such a fund;
• obtaining the necessary permits from the sanitary and epidemiological station and the fire inspection;
• conversion of apartments into hotel rooms;
• decoration of rooms in the chosen style;
• selection of employees;
• advertising placement.

Choosing a building for a hotel

The choice of the location of the building for the hotel must be approached very selectively, since in this business the location determines more than half of the success. The hotel building must meet the following conditions:

• be close to train stations and airports;
• have your own parking with convenient entrances;
• be close to shops and facilities Catering(the latter is relevant, since a mini-hotel usually does not provide a kitchen);
• use of floors not higher than the second;
• not have the status of a historical monument, since such a structure is unlikely to be allowed to be reconstructed.

Recruitment

The success of the entire business largely depends on the right employees. It is the high quality of service that will help attract a large number of customers and, most importantly, make them regular customers. The mini-hotel will need the following employees:

• the manager who carries out the general management of the institution;
• an administrator who resolves all issues directly with clients (booking, check-in, settlements, etc.);
• a maid who cleans all rooms;
• security guard;
• technician providing normal functioning all life support systems.

Required staff to open a hotel

Advertising campaign

To attract the largest number of customers, you will need to use various kinds advertising:

• creating your own website;
• advertising in travel publications;
• advertising banners near railway stations;
• flexible system of discounts.

Financial part

Expenses The business plan of the hotel should contain the calculation of financial costs. All of them can be divided into initial and monthly. Initial ones include: acquisition of real estate (about 10 million rubles); registration of all documents and permits (150 thousand rubles); obtaining the status of LLC (30 thousand rubles); reconstruction of premises (up to 4 million rubles); purchase of furniture, household and plumbing equipment (1 million rubles). Thus, the total amount of initial costs will be about 15 million rubles. Monthly expenses include: staff salaries (150 thousand rubles); operating costs (100 thousand rubles); advertising expenses (30 thousand rubles). The total monthly costs will amount to 280 thousand rubles.

Income On the other hand, it is necessary to calculate the expected income. To do this, it is important to know the average occupancy of rooms and seasonal price fluctuations. If we take the average price per night in a single room in the amount of 3,000 rubles, then the monthly revenue can be about 800 thousand rubles. lucky advertising campaign can increase this amount by another 20-30%. Thus, net of monthly expenses, the revenue for the year will be about 5-6 million rubles. This will make it possible to recoup such a project in 2.5-3 years.

Principles for improving the quality of hotel business services

One of the key features of the hotel business is the quality of services provided. The income of the hotel directly depends on hospitality. Consider the basic principles that will improve the quality of services provided:

• feedback from employees. Important to track feedback from hotel employees and customers for the operational management of the service. It is direct communication with customers that allows you to quickly identify possible ways to change the service.
• setting standards and evaluations in service. It is important to clearly define the standards in the service and tools for assessing the quality of services. The introduction of performance appraisal is necessary to create a system of motivation for hotel employees.
• introduction of a marketing approach to hotel management. The marketing approach in managing an organization ensures constant monitoring of key factors in its activities. With it, you can find narrow and inefficient services and processes.

Evaluation of the attractiveness of a business by a magazine site

Business Profitability	(4 out of 5)	Business Attractiveness 3.0
Project payback	(3 out of 5)
Ease of starting a business	(2 out of 5)
The hospitality business is complex, but at the same time profitable business. As with most offline businesses, a place is one of key factors success. The second success factor is hospitality and quality of services, since it is through this that you can make repeat sales and create a loyal customer base. client base. The main share of the opening costs is the rental of premises for a hotel. It is on the choice of premises that you need to pay maximum attention. Due to the high demand for economical housing, the payback of the project is high. For start-up entrepreneurs, a good option is to start through a franchise, where all business processes will already be described and key indicators business.