The idea of ​​​​a business is to make money on boxing. How to open a sports section. Sports section business plan: necessary equipment, cost calculation and paperwork

Various types of martial arts are very popular today. What it is? Martial arts are sports varieties in which participants compete with each other without using firearms.

Peculiarities

Exist certain rules applicable to a particular type of martial arts. Do not confuse martial arts with martial arts. Martial arts are combat and sports. Experts call martial arts and martial arts in one word, "kempo".

Among the visitors of such clubs there are men, women and even small children. There are plenty of people who want to learn this from scratch or improve their own skills.

In small settlements the presence of such a club can bring significant profits, the absence of competitors encourages many to open a sports organization. When starting any business, you need a well-thought-out business plan. You don't have to spend a lot of money to implement this plan. In addition to the commercial side, this business project is healthy and useful.

Business registration

Opening your own club means registering it as an LLC or an individual entrepreneur. After that, you can receive money for the education of everyone who wants to legal grounds. Since sports in some cases lead to human injuries, it is simply necessary to consult a lawyer when preparing all documents. You should study all the nuances of design and choose the most suitable option.

If you form a non-profit partnership, the state can provide benefits regarding taxation. Having chosen an IP, you will have to register in tax office and pay taxes.

Favorable place

Do not consider premises located far from residential areas. People value their time, so they will not transfer it to getting to the club. The best option for the location of the club is a room located near the metro and bus stops.

The only disadvantage of renting in the city center is its cost, which not everyone can pay. It is better to rent a room in a residential area, the payment will be much lower, but the number of customers will not decrease.

Well, if there is a parking lot near the club, for many clients this nuance is important, since the prospect of leaving the car where it is necessary does not suit.

Equipment

For the martial arts hall you will need:

• tatami about 120 sq. meters,
• helmets,
• makiwara,
• gloves,
• swedish wall,
• decorative elements.

You will have to spend a lot of money on sports equipment. You need to take the time to find professional trainers.

They must be highly qualified prerequisite is a master of sports degree, great teaching experience. A properly organized martial arts club has an amazing atmosphere dedicated to health and improvement.

Today, gyms provide Additional services. The number of visitors depends on the quality of the services provided. Opening your own club is not easy, you need to be aware of all the nuances that accompany this.

Marketing ploy

You can save on flyers if you independently develop a design and print them on a printer at home. Special advertising agencies will do this job for you. Every whim for your money. Engage in the promotion of the site, and the number of visitors to your club will definitely increase. You can attract customers with various incentive offers.

Expenses and income

It is clear that the first thing an entrepreneur is interested in is how much it will cost him. Approximate costs:

1. renting a room is realistic for 60 thousand rubles;
2. repair and purchase of equipment will cost 400 thousand rubles;
3. staff salary (10 people) about 200 thousand rubles;
4. advertising will have to spend about 100 thousand rubles;
5. possible expenses of 100 thousand, in total it is necessary to prepare about 900 thousand rubles.

The profit of the martial arts club is divided into: permanent and temporary. A permanent income is provided if customers buy subscriptions for several months at once, its average cost is one and a half thousand rubles. A good profit is not a myth if you attract about 100 new customers every month. Great if the classes are group and individual.

Temporary income provides for the payment of one-time payments by the client, the bad thing is that many visit clubs from time to time. The cost of one visit is about 150 rubles.

A small sports martial arts club brings a monthly profit of 200 thousand rubles. In this scenario, the business will pay off in six months.

Possible options

If for some reason it is impossible to open a sports club, it is worth considering the option of opening a gym, which has some advantages.

You can open your gym without investing a large amount. Such a room is limited to elementary repairs. You will have to spend money on installing a high-quality ventilation system, locker rooms, a shower, and tatami. The necessary equipment can be acquired over time, it is not necessary to buy everything new.

Such a hall will find its regular customers, because fans of martial arts will purposefully go here.

The hall can be rented and received passive income. You will have to pay for the work of the administrator and cleaning lady. You can open your own gym with the necessary knowledge and funds.

You can only under the patronage of state and municipal departments and register it only as non-profit organization or non-commercial partnership in the judiciary. Having opened an LLC in the tax authorities as a form of ownership that involves making a profit, you can organize only a sports section.

Familiarize yourself with the norms of Rospotrebnadzor on the organization of premises for sections and sports schools. Look for a suitable facility, preferably within or near existing sports facilities, as almost all sports facilities require a professional training facility. Conclude an agreement with the administration of the complex or a branch of Roskomsport on the provision of premises for theoretical classes and training.

Purchase all necessary sports equipment and purchase or rent equipment. If you need educational literature, then you can also take it or take it from the library of the sports complex. Make up academic plan, guided by additional educational programs recommended by the Ministry of Education and Science, the estimated occupancy level of groups, premises and an approximate schedule of classes agreed with the management of Roskomsport or the sports complex. Invite fire and sanitation personnel to inspect the premises.

Announce a competition for replacement vacancies trainers and teachers. Do not forget to invite qualified medical staff to work. Of course, it is not easy to find professional trainers, and not all of them will agree to change jobs, even if they are offered double the salary, but it is not worth it. It is better to first spend a little on renting a room that is still empty than to pay fines and compensation to the parents of children who were crippled by an inept coach all their lives.

Contact your local Department of Education for a license. To do this, you will need the following documents:

Application indicating the name of the organization, its contact details and full name of the head;
- certified copies of statutory documents;
- certificate of, issued by the justice or tax authorities;
- list curricula and curriculum;
- information about the planned number of students;
- staffing and information about teachers;
- a certified copy of the contract of sale or lease of premises;
- positive conclusions of the sanitary and fire service on the condition of the premises.

Within 20 days from the date of submission of documents, the Department of Education will be required to form an expert commission consisting of officials administration and representatives of Roskomsport.

Place advertisements in the media and the Internet about the enrollment of students in a youth sports school.

A healthy lifestyle is becoming more and more popular among various segments of the population. Teenagers and adults, young and old, head to the nearest sports or fitness club and ... leave after a few minutes after looking at the price list. And the next place they will go is small sports sections organized by several trainers - individual entrepreneurs.

Instruction

Decide on the sport that will be taught in the section. To do this, explore the possible needs of consumers. In a small city, it will not be as popular as the martial arts section or. It is also necessary to calculate which age and social category the section will be oriented to: children, adolescents, young people, only adults and the elderly, etc.; low-income, middle-income or only wealthy segments of the population.

Choose a room for section. You can find out the list of free premises in the local housing and communal services or the city administration. Do not be too lazy to go to each of the objects and inspect them with your own eyes: sellers often omit information that the premises need repairs and / or it is generally unusable, in fact, only land is being sold. If the section is oriented towards, then next to the room there should be an empty space for the parents' personal cars. Either the location of the training venue should be easily accessible in terms of how to get to it by public transport.

Form client groups if all age categories of visitors from different backgrounds have been selected. For some, additional paid services may be provided, for others - a separate room and less equipment. Children will also need a teacher with a pedagogical education. The size of the groups will depend on the number of employees and the size of the rented/purchased premises.

Prepare paperwork before opening individual entrepreneur. Contact the tax office in your city. Properly executed documents are necessary, as you will have to regularly make reports on the work done, pay taxes, etc.

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Boxing is an occupation from the series “does not kill, but makes stronger”. Like other martial arts, it teaches you to resist stress, improves reaction time and the ability to control the situation. Excellent physical shape, coupled with balance and psychological stability - isn't this what a modern city dweller needs? Give it to him, build a business in the unique niche of fitness services.

 

Opening a boxing club is a super-relevant entrepreneurial idea. The people are fed up with ordinary fitness, and have already acquired a craving for a healthy lifestyle. Improving your own body today is not a luxury, but a request of the mass consumer. At the same time, the Russians are ready for experiments in terms of the format of classes.

The niche of fitness services (sports and health) is relatively free today in cities with a population of up to 1 million inhabitants. But even in megacities there is where to turn around. Here you can successfully compete with online fitness players by occupying a narrow niche. The ideal moment has come to open brutal fighting schools and cozy studios, today such establishments are increasingly attracting the audience of the usual fitness. Narrow specialization, sports business with charisma - this is the basis of the school's success. But first things first.

Key figures business: investments - from 500 thousand rubles, payback period - 0.5-1 year.

Business model

Boxing clubs are a kind of fitness centers and belong to the fitness services market. Therefore, the same rules apply to business as to the industry as a whole. However, there are nuances.

Boxing clubs that train the youth sports reserve and professional athletes are essentially educational: they use additional general education and general developmental training programs, and conduct appraisal of students. Such activities are subject to licensing and are not considered in this article.

The essence of business. Product

A boxing school (club) is a commercial sports and recreation facility that specializes in teaching boxing to ordinary people, not athletes. The essence of the business is to adapt professional boxing for amateurs: clients improve their physical fitness by mastering martial arts. The main product is boxing classes, which include general physical training and training in fighting techniques. The degree of specialization of the club may be different.

In Russia, projects are successfully operating, tailored for one type of boxing and developing several areas at once:

• classical;
• Thai (Muay Thai);
• French (savate);
• kickboxing, etc.

The list of workouts can be supplemented with crossfit, which is used as a general physical training for fighters, and stretching, which is useful for kickboxing. One of the most popular areas is women's kickboxing, which is more effective for building an ideal body than regular fitness. And it's also fun.

Additional sources of income for the club: holding competitions, selling equipment (uniform, gloves, bandages), detox bar.

Classes are divided into:

• group;
• mini-groups;
• individual (personal).

The target audience. Center Format

The boxing club's clients are people of any age and gender with an average and above average income. As a rule, successful projects are focused on working with men, but additionally recruit children's and women's groups. You can focus only on the neophytes or conduct classes for boxers with training.

In large cities with a population of over 500 thousand inhabitants, the format of a boxing center for "white collars" is promising. Intellectual boxing is practiced here: managers / managers relieve stress after labor day, increase their fighting qualities, ability to concentrate and self-control.

The choice of the target audience depends entirely on the concept of the institution. It is important to clearly position the club. Pricing, the level of professionalism of trainers, the location of the institution, the specifics of advertising and marketing efforts, and other important factors will depend on this in the future.

Boxing club formats:

1. White Collar Club

The antipode of a glamorous fitness center, although there is more than enough elite here. Designed for managers serving a working day in the office. It is located in the city center on large areas (from 500 sq. m.). The format implies high prices, the presence of a sauna, showers, massage rooms, bars (and not only with protein shakes). The target audience- men aged 25-50 with an income above average.

Successful projects and analogues: BOBO GYM (Moscow, bobogym.com/), Oktyabr Boxing Club (Moscow, bcoctober.com/o-klube/)

2. “We box and lose weight” or “Family”

The club is positioned as an alternative to fitness, more effective method lose weight. Therefore, the program includes crossfit, stretching, women's kickboxing. The concept can belong to both premium and economy segments. The format is aimed at the general public, the audience is mixed: men and women with an average income and above, their children. The quality of training and service at a high level. Hammams and saunas are optional, a fitness bar is desirable, the possibility of consulting a dietitian, fitness testing. Target audience - men and women aged 18-40, children.

Successful projects: Boxing School No. 1 (St. Petersburg, www.boxing78.ruzhenskij-boks/), Boxing Academy (Moscow, boxing-academy.ru).

3. Boxing for kids

The club specializes in an audience of 6-17 years old. The emphasis is on strengthening the body, general physical training, but with elements of martial arts. Coaches are at the same time good teachers, and athletes. Special attention given to occupational safety.

Success stories: exclusively commercial projects have not yet been discovered. The CYSS system is functioning, often with them enthusiasts open general strengthening sections of boxing on a semi-commercial basis (parents pay the minimum fixed amounts per month).

4. "Boxing for the sake of boxing"

Typically, such clubs specialize in hard boxing, rely on self-defense skills, and bring up real fighters, including women. The format is functional and rather ascetic: without nutritionists, saunas and bars. The most popular are Thai boxing and kickboxing, as well as their combination. Usually this is a “one-man theater”: a professional athlete opens his own school, where he trains personally.

Successful projects: Thai boxing club "Predator" (St. Petersburg, predator.net/), Thai boxing school Legend Fight Club (St. Petersburg, legendfightclub.ru).

Pricing. Service payment system. seasonality

The pricing of the industry has its own peculiarities. As a rule, fitness centers implement complex system club cards / subscriptions, which provides for a loyalty program and takes into account all types of memberships: corporate, children, individual, family, etc.

Payment for the services of the club is based on a combination of different options:

1. Subscription. The vast majority of Russian fitness clubs use a subscription system of payment for services. The client buys a club card for the duration of the contract: from one month to two years. The visitor, in fact, credits the institution, receiving in return the opportunity to unlimited visits to the center with a choice of training areas. The system with a long term of validity of club cards is not ideal - it is poorly adapted to the changing living conditions of consumers.
2. Freeze subscription. A variation of the previous payment scheme with a well-thought-out “freeze” system, when the client can interrupt the contract for a while and resume it at will.
3. Payment for training. A fixed fee is set for one lesson, in bulk (10 or more workouts) - cheaper. Personal and trial training are separate price list items.
4. Payment for training with a decrease in cost. The client is offered a package of classes (daily or several times a week), each next workout is cheaper. Payment is made weekly. The system is rather exotic for Russia, but it is successfully applied in the USA.

The periods of peak sales in the fitness business are spring, autumn and winter. Summer is a time of recession and outflow of customers. During this period, it is advisable to apply additional discounts and promotions, as well as forced to attract new customers.

The main problem of the industry is customer retention, therefore the success of a business is measured by the percentage of contract renewals. Clubs lose 30-50% of their customers annually, and the average cost of attracting new customers is 5 times higher than the cost of retaining old ones. A well-thought-out loyalty system, the professionalism of trainers and the quality of service are extremely important.

Service

When choosing a club, the consumer is guided not only by the price level, but also by the quality of service. The institution should be located in a convenient location for the target audience. If we are talking about an elite audience, then the club should be opened in a prestigious area / building. For a democratic office audience, a school in the business center of the city is suitable.

The level of club service consists of many factors:

• showers and convenient parking;
• spacious training rooms, good ventilation, working condition of inventory and equipment, its sufficient quantity;
• high-quality information support for the work of the club;
• ensuring a high level of occupational safety, the correct selection of the intensity of loads.

But the main thing for business is the professionalism and friendliness of trainers, the friendliness and customer focus of administrators.

Relevance. Time to go to the regions

Since the early 90s Russian market health and fitness services have come a long way: fitness has moved from being a privilege of the rich to becoming a mass product and increasingly associated with investment in health. Fitness center services are now more in demand in the comfort, economy and low cost segments than in premium and business segments.

Despite the crisis drop in the income of Russians and the decline in the average bill in the industry, according to RBC analysts, fitness services showed a positive trend in 2015 and grew by 3.6%. The forecast for the next 4-5 years is favorable - the market will continue to grow.

Why opening your own boxing center is an event with great potential:

• the percentage of coverage of the Russian population with fitness services is only 3% (in Moscow this figure is 15%, in the regions - no more than 2%);
• the desire for health and beauty is a global trend, it is difficult to save on this;
• the low cost segment is developing;
• the popularity of the studio format is growing, the usual fitness has become boring.

At the moment, cities with a population of 125-500 thousand people are promising for opening boxing clubs, where there are few large network projects or they are absent, but there is interest in martial arts. But both in Moscow and St. Petersburg there is still room for development: the provision of fitness services is uneven across the districts, it is rather empty in the middle price segment (the cost of an annual club card is up to 50 thousand rubles). In addition, boxing clubs are a rather narrow fashion niche with their own specific audience.

Current problems of the industry: low incomes of the population, high rental rates and equipment prices. All this leads to a decrease in the marginality of services.

Instructions for opening a boxing club: briefly about the important

Before opening, you need to choose the format of the institution and draw up a business plan. Proceed to specific steps only after you know: what, to whom and how to sell.

Since 01/01/16, GOST R 56644-2015 “Services to the population. Fitness services. General requirements". The activities of commercial boxing clubs are subject to the standard. Certification according to GOST is voluntary, but the document is indispensable in the work and preparation for visitors from the authorities: it contains requirements for the safety of clubs, the quality of equipment and premises, and the qualifications of employees. Read, apply and be prepared.

Registration

For a commercial project, the organizational and legal forms of LLC and IP are suitable.

OKVED codes must be selected according to the classifier OK 029-2014 (NACE Rev. 2) as amended. from 26.08.16:

• activities of sports clubs and fitness centers, holding of sporting events - 93.12, 93.13 and 93.11;
• fitness bar - code 56.30;
• services of baths, showers, saunas, etc. - code 96.04;
• massage parlor - 86.90.3.

From the forms of taxation, the simplified tax system is suitable for income (the rate is 6%, the law of the subject of the Russian Federation can be reduced to 0%). For individual entrepreneurs, there is another attractive option - a patent for the type of activity "Conducting classes in physical culture and sports" (rate 0-6% depending on the region). Both taxation systems are under regional jurisdiction, we recommend that you first study the issue on the ground.

Licenses, Permits, Notices

1. Medical license. In general, if the club does not provide for a medical worker and a massage room, then a license is not needed. Therefore, it is not necessary to obtain the conclusion of the SES.

   If the club has a medical and / or massage room, you will have to obtain a license for medical activities with all the ensuing consequences (according to Government Decree No. 291 of 16.04.12, the package of documents for obtaining a license includes a free economic zone for premises, documents for medical equipment, medical personnel, etc.).

2. Educational license. If a commercial boxing club provides sports and recreation services and does not engage in educational activities, including does not train personnel for the fitness services market, then a license is not needed.
3. Rospotrebnadzor notice. According to the law N 294-FZ of December 22, 2008 "On the protection of the rights of legal entities and individual entrepreneurs ..." catering organizations and providing domestic services(including the services of baths and showers), must inform the regulatory authorities about the fact of the start of activities. If the club pleases visitors with a phyto-bar, sauna or hammam, you need to send a notification to Rospotrebnadzor in a standard form.

No other permits according to Law N 294-FZ, it is not necessary to receive, but the activity must comply with sanitary, fire and other requirements (see below).

Documents regulating the activities of fitness clubs

1. GOSTs:

   GOST R 56644-2015 "Fitness services";

   GOST 12.1.004-91 "Fire safety";

   GOST 32670-2014 "Services of baths and showers";

   GOST R 52024-2003 and 52025-2003 “Physical health and sports services. General requirements” and “Consumer safety requirements”;

   GOST R 55321-2012 “SPA services. General requirements".

2. Sanitary requirements:

   SP 31-112-2004 "Physical and sports halls" (parts 1 and 2);

   SP No. 2.3.6.1079-01. 2.3.6. "Sanitary and epidemiological requirements for catering organizations ...";

   SanPiN 1S67-76 "Sanitary rules for the arrangement and maintenance of places of employment in physical culture and sports", ed. dated 31.10.1996.

3. Laws:

   No. 2300-1 dated February 7, 1992 “On consumer protection”;

   N9 329-FZ of 04.12.07 "On physical culture and sports in the Russian Federation";

   N9 384-FZ dated 12/30/09 "Tech. regulations on the safety of buildings and structures”;

   N9 123-FZ dated July 22, 2008 “Tech. fire safety regulation.

Premises and equipment

The location of the club must correspond to the chosen format. However, in all cases, premises in industrial zones, as well as those that are inconvenient for customers in terms of "getting there", will not work. Throughout the world, fitness centers are traditionally located in rented space. Preference should be given to long-term leases in order to recoup investments in repairs.

The club can accommodate 150 sq. m, but this is the minimum. Ceiling height is important, it is better to choose from 3 m or more.

Regardless of the size of the room, it is necessary to highlight:

• a gym, and preferably two: one for training, the second, with a boxing ring, for competitions and performances;
• reception area;
• locker rooms;
• room for showers and toilets.

If the audience is not only male, you need to take care of separate locker rooms and showers for women and children.

Staff

We need coaches and administrative staff. The higher the professionalism of the coaching staff, the better. Invite athletes with real achievements: masters of sports and champions, people with coaching experience and higher education in the field of physical culture and sports. You can’t save on staff, the success of a business lies in it.

If the format requires it, hire a dietitian, masseur. medical worker in the staff of the club is welcome - the sport is traumatic. Accounting and cleaning functions should be outsourced.

Advertising and marketing

Potential clients - active Internet users, offer them the most complete information about the club on the site: about training, student achievements, types of boxing, training methods (if any), trainers, payment system, discounts and bonuses.

Franchises

The boxing direction of fitness services is developing very actively, so there are many franchise offers, there are plenty to choose from.

1. Boxing Academy Franchise

• Lump sum: 350 thousand rubles
• Investments: 1,950 - 3,600 thousand rubles
• Payback period: 1 month
• "BOXING ACADEMY" (boxing-academy.ru) is a network of premium sports clubs for women, men and children. The company has been in boxing since 2011, and was one of the invited consultants from the professional community to develop GOST for fitness services. Requirements for the premises: from 200 sq. m with a ceiling height of 3.5 m.

2. Rocky Franchise

• Lump sum: 350 thousand rubles
• Investments: 500 - 1,500 thousand rubles
• Payback period: 6 months
• Rocky (rockyclub.rufranchasing) are white-collar boxing clubs. The company has been in the know since 2013. They use unique Rocky training methods. Requirements for the premises: from 200 sq. m. with a ceiling height of 2.5 m.

  Boxing clubs Moscowboxing (moscowboxing.ru) and Udarnik (extrimpower.ru) also have offers, but little information has been published for franchisee partners.

Sports as a service has a wide range of fans and potential consumers. Someone wants to reach a professional level and achieve awards, someone just wants to keep themselves in good physical shape and have the opportunity to relieve tension and negative energy accumulated during the day. Boxing is no exception in this regard - it enjoys stable popularity both among amateurs and among high-level athletes. Both of them need a place for training, so opening a boxing club with a competent business plan will bring quite high profits. However, this business requires significant investments, therefore, if you do not have a serious starting capital, then it is advisable to find investors for your project in advance.

The sports sector is replete with offers for almost every taste and budget. Therefore, if you decide to open a boxing club, then get ready for serious competition. In one way or another, your rivals in the struggle for clientele are all sports institutions that offer training in various types martial arts. Although, of course, the main competitors are the centers where boxing classes are held.

In order for your business to be competitive, before drawing up a plan, you need to conduct market research and study all similar offers presented in your city. It is necessary to find out which niche is less filled - amateur or professional, to understand the nuances of pricing in this segment, to find out in which areas of the city boxing training is most in demand, but at the same time less represented.

results marketing research(you can do it yourself, or you can outsource it to a specialized agency) will help you choose the right location for starting a business, as well as decide what services your center will offer - whether you will work with children and women, whether you will include in the program training at a professional level, or limit yourself to training amateur beginners, whether your club will be designed for competitions, etc. Of course, many of these aspects depend primarily on the size of the initial capital, however, in order to successfully compete with the already promoted boxing clubs of the city, your center must offer the consumer high-quality and comprehensive services.

It is worth mentioning the holding of boxing competitions separately, since they will significantly increase your chances of survival in competition with other centers. Competitions are both an excellent advertisement for your club as such and the coaches working in it, it is also an opportunity to attract new customers by showing in practice what level your students have reached, and besides sports- this is an opportunity for cooperation between the centers, since in this way they jointly earn on the audience.

room

To open a box center, you need enough large room, preferably in several rooms, since it should include at least:

1. - training room, designed for enough a large number of people - so that they can train in parallel without interfering with each other
2. - a gym - its capacity is also important, since the queue for the simulators will not add popularity to your establishment among customers
3. - the hall where the sparring ring will be located (in major center usually there are at least two such halls - with a training ring and with a ring for competitions, however, if the club has an exclusively training and training orientation, it is really possible to combine a place for sparring, for example, with a gym)
4. - locker room, shower and toilet (plus, as a bonus - a sauna with a swimming pool)
5. - economic and administrative premises

Equipment

If you plan to train not only for men, but also for the fair sex (and women's boxing is now gaining popularity, being a more uncompromising and energetic alternative to a variety of fitness areas), then you should take care of separate rooms where your clients could change clothes and take a shower. In the event that the club's program also involves children's training, then it makes sense to equip a separate room for young boxers, since the parents of athletes can be picky about the common room.

Thus, opening a box center really requires vast areas (at least 150-200 square meters with ceilings no less than 2.4 meters high), and if you start this business seriously, it is more expedient to invest in building your own premises (Together with the purchase of land, this will cost several million rubles). However, if this is not possible, then it is better to look for a room for rent as close as possible to the city center and business districts, since most of your potential clients will prefer the evening hours of training and come to the gym after work (abroad, the direction of "white collar boxing" - boxing for "white collars", that is, office workers - stood out as a separate promising industry).

Equipment for gym(with an emphasis on strength training equipment) - approximately 1.2 million rubles for 30 exercise equipment

Sports equipment (barbells, pancakes, dumbbells, etc.) - about 90-100,000 rubles

Punching bags - the price of one pear is approximately 4,000 rubles

Training and competitive rings - the price of a training ring starts at 80,000, the cost of a competitive one will be at least twice as much, up to 400,000 rubles (one type differs from the other in more stringent quality requirements, so if you do not plan to go to the professional level and organize sports competitions in the club, then you can not invest in the purchase of a professional ring)

Necessary furniture and household appliances

Boxing equipment for personal use - gloves, helmets, etc. (the purchase of this is not mandatory, since the rules of most clubs require athletes to bring their own equipment - this is rather an opportunity to earn additional income from equipment rental).

Personnel

The main role in the functioning of the boxing center belongs to coaches and mentors, that is, to those people who directly conduct classes. If an entrepreneur himself was engaged in boxing for a long time, and then decided to open his own business, then good option will be his job as a coach in the category to which he is already accustomed. As for hired employees, then, of course, they must have work experience and sports achievements, but some nuances must be taken into account depending on the characteristics of the group with which this or that mentor will work.

So, a coach who conducts classes with athletes who want to reach a professional level or who are already training in this category must himself have a certain “track record” of awards and, of course, experience in training winning athletes. At the same time, the high demands and rigor inherent in professional coaches can interfere with a mentor who teaches amateurs, since in this category people train more for themselves and are not going to chase sports regalia, which means that they can and should be allowed to train in a more gentle mode. Separately, it should be said about the coaches who will conduct classes in children's groups - these employees, in addition to sportsmanship, must also have a certain pedagogical talent (ideally, supported by practical experience).

It must also be remembered that boxing, being a rather tough sport, is fraught with the risk of injury during training. Therefore, it will not be superfluous to have a physician responsible for the safety of the health of clients on the staff.

In addition to the coaches and the doctor, the administrators (usually two full-time positions per club, working in shifts) and the manager are responsible for the work of the club. If an entrepreneur is not going to engage in coaching, then he can take on the functions of a manager. So he will not only keep the business management process in his hands, controlling all the details, but will also save on payroll.

Those functions that are not directly related to making a profit are best outsourced. This includes the services of an accountant, a lawyer and a tax consultant, cleaning services, as well as club security.

Documents and licenses

If we focus specifically on extracting commercial profit, then registration as a legal entity (a company with limited liability), because the given form reference entrepreneurial activity is more weighty. Registration of an LLC will cost 4,000 rubles, to the list required documents includes a decision to establish a company, its charter, statutory documents of a legal entity and an application. Besides, legal entity needed authorized capital. The law also allows opening boxing centers and similar establishments in the format of individual entrepreneurship (the state duty is 800 rubles, and only an application is required from the documents. The applicant's passport and its TIN), however, in this case, the individual entrepreneur will risk all his property, and not just his part authorized capital.

There is another format of work that is acceptable in the sports field - registration of the center as a non-profit organization. In this case, the owner of the center can count on state support in the form of various grants and privileges, since the NPO is engaged in social significant activities, and sometimes in terms of money it turns out to be even more profitable than commerce.

As for the license, it will be required only if the services of the center will involve full-fledged teaching activities - in other cases, obtaining a license is not necessary.

Marketing

To make yourself known and attract customers, an entrepreneur should launch an active promotion campaign - advertising of their services can be placed in local media and on the Internet (on sports forums, as well as in groups dedicated to the life of the city and the area in which the boxing center is located). At first, the main focus of advertisements and flyers should be on the grand opening of the club (during which you can play for free subscriptions and classes, discounts and club guest cards, as well as items of boxing equipment).

In general, various contests and sweepstakes today are a very convenient option for online advertising. Every week or month you can play in in social networks among the subscribers of your community the above lots (or add something of your own) for repost advertisement. This move is convenient because the contestants, hoping to get a prize, will place ads in their profiles for free. Of course, for this you must have a group with a sufficiently large audience (creating a group and increasing its size on the VKontakte network will cost about 5,000 rubles).

Apart from advertising campaign, when promoting services, attention should be paid to establishing relationships with wholesale buyers of season tickets - usually employers with a large staff and offering their employees full or partial compensation for the cost of sports activities as a social package become such. For such buyers, a system of special offers with discounts and bonuses should be developed in advance.

Prices for services and business profitability

The average cost of one subscription for a month of boxing is about 3,600 rubles. With an average number of club members from 300 to 500 people (figures acceptable for a large boxing center), the monthly profit will be about one million rubles.

Boxing is rightfully considered one of the most popular and spectacular sports in the world. This entertainment for real men (and recently for women) has won recognition due to the uncompromising fights in which it is very difficult to predict. final result. You can not only practice boxing, but also make money on it, for example, by organizing a small school to provide individual training to beginners and experienced athletes. After all, what could be better than doing what you love and at the same time making a good profit?

Before starting a boxing business, it is necessary to decide in which place the training services will be provided. There are no special requirements here, so even the street will do. However, this option is too dependent on external factors such as weather conditions. If it's raining, you won't do much. sports ground under open sky can be located anywhere, but it should be understood that when organizing a full-fledged gym in any territory, this may raise certain questions from, for example, housing and communal enterprises. The ideal option here is the presence of a private territory.

A boxing gym in any room is the most common way to organize the provision of such services. If there is no suitable facility at your disposal, it can be rented, which does not require significant financial investments. If you decide to invest in your business to the maximum, you can build a training room from scratch, but first you need to purchase a plot for it.

Arrangement of a boxing gym

Like any other type of business, creating a full-fledged boxing gym requires a responsible approach and the acquisition of everything necessary equipment and inventory. A high-quality training ground, in addition to the building itself, where it will be located, should have:

• Punching bags are perhaps the most important training element. These products are necessary for working out the technique and increasing the force of impact. No boxing training will have the desired effect without careful work with pears. They are different types, each of which is designed for a particular workout. Approximately, about 20 pears are needed, the average cost of one copy is four thousand rubles;
• The ring is an essential attribute of boxing. In the training hall, it is necessary for sparring, during which the boxers are in an environment as close as possible to the combat. The cost of one ring is from 140 to 400 thousand rubles;
• Shower - an intense sport like boxing provokes profuse sweating, so taking a shower after a workout is a must;
• Coaches - if you have previously boxed at a professional level, you can train young athletes on your own. Otherwise, it is necessary to hire several experienced trainers, each with their own specification;
• Other equipment - if desired, the most important equipment, such as boxing gloves, protective helmets, etc., can be purchased by yourself. However, most training halls do not provide such services, and therefore athletes need to purchase all the ammunition on their own.

You also need to take care of advertising your boxing gym, because without it it will not be able to generate sufficient profit and pay off in the near future. Thematic announcements can be placed in the worldwide network or print publications of the city. Also posting ads will have a good effect.

Advantages of this type of business

As mentioned above, boxing, especially in our country, is a very popular sport. Therefore, with a competent approach to business, after a short period of time, the invested funds will fully pay off, and the boxing gym will begin to bring good profits.

The obvious advantage of boxing is that it can be practiced not only by men, but also by women. Recently, the popularity of this sport among the representatives of the beautiful half of humanity has been constantly growing, so the presence of a girl in the boxing gym can no longer surprise anyone.