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Annex to the business plan of the gym. Ready-made fitness club business plan. Benefits of opening a gym

Good day!.

When registering an individual entrepreneur or LLC, you will need to indicate the following:

92.62 - Other activities in the field of sports

I will not describe in full what this grouping includes, since there are quite a few items, but we are interested in you from the entire list bodybuilding club opening, which just falls into the specified grouping.

If you already have an individual entrepreneur or LLC, then you just need to add this species activities.

Gym Taxation

If we consider what taxation is best for opening your own gym, then I would choose 6% (Income). This tax has many advantages, especially in the service sector, which undoubtedly includes the gym. An application for the transition to the simplified tax system can be submitted along with registration documents (IP or LLC).

After the official registration of your business, you need to start implementation of the business plan of the gym.

Gym class

First you need to decide on the class of your gym because there can be quite a few options:

Fitness Centre;
bodybuilding club;
Health complex;
Professional sports club.

Here we will look at an article on how to open a gym, what you need for this, finished example business plan.

Fitness services are becoming more and more popular every day. This is due to the fact that in the world it has become popular to play sports. People want to go to the gym, they want it to be close to home. Some entrepreneurs think that trainees will pay attention to the quality of the simulators, the professional experience of trainers and instructors. In fact, these factors are taken into account along with the room itself, that is, in other words, for those involved, the design of the gym, its atmosphere, style, and so on are very important.

Business Plan: Gym From Scratch

We suggest you download a ready-made example of a business plan for opening a gym. It contains all the listed equipment that you will need, as well as approximate cost and profit calculations.

Do not forget that in your case all the numbers may be different, because the cost of a sports equipment has a rather strong range. In addition, the necessary furniture can cost differently.

How to open a gym

Consider information on how to open a gym point by point.

The most important

For the successful and quick opening of a gym or fitness center, it is necessary, as in other areas, to develop a clear business plan. This will bring good income to the owner of the gym, and with the help of a business plan, you can avoid possible project errors. For a good profitability of an outdoor gym, you need the following:

Decide on a gym class. What kind of activity he will carry out is implied. Perhaps it will be a fitness center, or maybe a health complex, or a professional sports club.
Find a suitable place to rent a room. As said above, the demand for gyms is high, so it can be placed anywhere. The most important thing is to understand that the owner of the premises has a higher income than the entrepreneur who rents the gym. And, of course, in the case of a lease, certain limits arise, such as: the impossibility of redevelopment, a possible increase in rent, and other circumstances that may arise suddenly.
Need to do marketing research . That is in simple terms, is to study the area for the presence of gyms, find out the demand for these services, and so on.
Conduct an analysis of neighboring, similar halls. It is possible that similar gyms will be nearby, it is necessary to study their activities, experience and working hours, programs, payment.

As a result, having processed all the information, it is necessary to compose small plan, which will outline the financial model, the competitiveness of the future gym with exercise equipment, and so on. If you are satisfied with the business project scheme, then next step it is necessary to carefully develop the activities of the gym, perhaps inventing something of your own, unique.

Development of project details

Do you have certain financial opportunities that you want to invest in the project, according to the business plan of the gym. In order to avoid losses and unforeseen costs, you need to study and analyze all the subtleties of the organizational activities of your sports club.

The first thing to start with is to create a competent design of the future gym. This also includes the location of cheap, changing rooms and everything else. That is, to draw up a specific plan of the room. Here it is best to seek advice from specialists - designers, as you may encounter certain problems. Surely these people will tell you what and how, and give some valuable advice.
In order to successfully select a contractor, check the building license. Also a huge plus is the experience in the construction of sports facilities, including gyms. In general, pay attention to the field of activity construction company, prices for services.
If your plans include the sale of sports nutrition, then you should remember that this requires special permission from certain authorities.
If everything is ready, then before starting work, place an advertisement for the gym, make sure that the level of training of the trainers corresponds to the current level of knowledge. Pay attention to prices so that they are not higher than those of your competitors. Your gym should be unique and first class to some extent, then people will choose you.
Keep track of the level of salaries of club employees, as well as pay attention to expenses and, in general, to the level of content.

Estimated Profit

To expand and attract people to the gym, you should carefully monitor the prices for services (they should not be higher than those of competitors), constantly develop a subscription payment system. This method will enable you to attract regular customers. And in general, direct your activities to stimulate purchases of subscription cards and everything else. There are also many ideas for creating various kinds club cards. It can be a premium (unlimited number of workouts for regular customers), a standard program (for those who go to train as a recovery only a couple of times a week), economy (a limited number of visits).

Gym management strategy

The design of the club you have come up with, the construction is on the verge of completion, now it is time to think about the management of the gym.

Buy equipment. It is best to buy high-quality simulators that are advised by specialized companies. This will help to avoid injuries, equipment breakdowns, as well as extend their service life.
Recruit only top-notch staff. Men are well suited as coaches and instructors. Polite service girls and so on. Make sure that you enjoy working with these people, then visitors will be able to communicate with everyone on an equal footing. Here the rule is welcomed: the success of the gym depends on service personnel.
Organize good advertising . It is best to do this near the club itself, as it is likely that visitors will live nearby.
Take advantage of the services advertising companies . Use the properties of advertising wisely and thoughtfully, and best of all entrust this work to professionals.

We hope that this information will help you open a gym and earn money.

From year to year, young people and the adult generation direct their gaze towards a healthy lifestyle. Going to the gym has become fashionable. When choosing a gym, amateur athletes pay attention to factors such as:

walking distance,
style and decoration of the room,
service personnel professionalism,
a variety of sports equipment and much more.

A preliminary analysis of this field of activity shows that the sports services market is very developed in our country and has high competition. However, not every potential competitor uses all the opportunities available to him and focuses on the long term.

There is still room on the market for entrepreneurs who want to provide the population with quality economy class services.

Many middle-class people would be happy to go to fitness clubs and gyms if they had sufficient financial resources for this.

The correct approach to the organization of the case and the rational use of available financial resources will allow you to implement your activities in such a way that even with the provision of quality services using advanced equipment, the cost of visiting the gym will be very attractive to all segments of the population.

In order to avoid possible mistakes and most effectively start the implementation of your project, any activity should begin with the process of drawing up a business plan. It is a map of your business, intentions on paper.

Only after the formation of a complete picture of the future business and the definition of an action plan is it worth taking on the active part of the project.

How to write a business plan for a gym

There are a number of key issues, without which you should not even think about starting a business. It:

Marketing
Market and competitor analysis. Determination of the list of services provided and your competitive advantages.
Investment
Room selection and decoration. Purchase of the necessary equipment.
Operating
Determination of the operating mode, selection of service personnel.
Financial
Definitions of fixed and variable costs. Profit planning and project payback.

A deep analysis and the decisions made as a result of it will make up the output ready plan your future project. Only such an approach guarantees minimization of risks and the fastest return on investment.

Competitor analysis

Having decided on the location of your future hall, you should first of all embark on "espionage". Visit the halls of your "colleagues" in the industry and conduct a comparative analysis.

During such an "operation" you will need to clarify:

average price per hour of visiting the gym,
quality of equipment and premises,
opening hours and availability of other related services.

Such a study will help you determine development priorities, draw up a rough picture and plan for action.

The range of services provided

To attract customers, you need to implement marketing plan.

For customer retention it is necessary to provide him with the maximum possible range of services at the lowest prices.

Among the additions to the gym services that you can offer clients, you should pay attention to the following:

massage room;
Swimming pool;
Sauna and separate shower cabins;
Small sporting goods store, non-alcoholic bar;

The services of the gym itself are usually provided in different forms:

self-study

Clients can only come to keep fit. For this category, it is necessary to provide the opportunity for a single visit to the hall.
Some visitors will want to come periodically, but to practice without a coach. For such visitors, you can introduce subscriptions, the purchase of which will help them save.

Classes with a trainer

Usually this form is preferred by a certain category of people - beginners who want to change their lifestyle, so they need a person who will constantly motivate them and push them forward.
For them, subscriptions to systematic classes with a trainer will also be attractive, as they will make them “work off” the money invested.

Selection and equipment of the premises for the hall

There are no special requirements limiting the choice of premises. The service is quite in demand among the population and over time, with a responsible attitude to business, good results can be achieved.

But to increase the potential for profit and customers, you should consider that:

It is better to open in areas with a large population (sleeping areas). People are more willing to go to the gym if it is close to their home.
The absence of other halls nearby will save on marketing and promotions.
A premise located near the road with wide access roads and parking space will be another plus in your favor.
It is highly likely that you will redevelop the premises. It is necessary to agree in advance about this with the owner.

Room size and the possibility of redevelopment will play a key role in shaping its value.

When renting a room, please note that established norms in the gym for one person it is necessary to allocate 2 square meters. m. area.

If we take as a unit of calculation 100 clients who can simultaneously be in the hall, then its minimum required area should be 200 sq. m.

At the design stage, you should consider that both men and women can be visitors to the gym.

In order for both parties to feel comfortable in your hall, it is worth separating the male half from the female. At a minimum, there should be 2 changing rooms and 2 showers in the room. The area of the hall will also need to be divided into two parts.

Now you need to decide on the rest of the premises:

Area 40 sq.m. allocated to men's and women's locker rooms.
100 sq.m. - to the pool (which will become a competitive advantage).
The reception area can be placed on an area of 20 sq.m.
Premises for sauna and massage will occupy 40 square meters. m.
In addition, a pantry, toilet and director's office will be needed. For these purposes, another 50 square meters will have to be allocated. m. area.

Thus, the rented premises for a gym for 100 people must be at least 450 sq.m.

Make a layout of the future sports complex and make an estimate for the repair of the premises. Perhaps the best option would be to build your own building. After the project has paid for itself, you will have your own space and more gross profit than in the case of renting.

Purchase of equipment

It's no secret that the main thing in the gym are the simulators themselves. The wider and more varied their selection, the greater customer satisfaction.

We will focus on middle-class customers, so we will not be able to buy expensive equipment. Indeed, in this case, the project will pay off for too long.

Elite clubs are constantly updating their equipment, as they provide services to the most fastidious clients who want to train exclusively on new and modern simulators. For this reason, it is always easy to find high-quality and durable used exercise equipment on the market. Thanks to this feature, you will be able to purchase the most diverse and relatively new equipment for your fleet at a residual depreciation price.

In this way, investment in equipment in the amount of 750,000 rubles. will be more than enough.

Minimum a set of necessary shells and simulators(numbers are approximate and may vary):

Treadmill (stationary) - 6 pcs.
Exercise bike - 6 pcs.
Swedish wall - 6 pcs.
Power complex shells - 3 pcs.
Complex simulators for gymnastic exercises - 3 pcs.
Rowing machine — 4 pcs.
Abdominal trainers - 6 pcs.
Small sports equipment and equipment: dumbbells, gymnastic balls, steps and other fitness equipment

Also need to buy sports furniture, which is needed for other rooms:

Sofas, tables and chairs for the reception area, administration space and benches for the gym.
Wardrobes for staff clothes and other furniture for the administrative premises and director's office.
Lockers and benches for locker rooms.
Other interior items of the room and decoration of the hall (mirrors, hangers, etc.).
Equipment and furniture for the pool, sauna and massage room.
Office equipment, TV and music installation.

In order to provide the gym with the necessary furniture and equipment, it will be necessary to spend, according to average estimates, 200,000 rubles.

Calculation of working hours and selection of service personnel

A strict work schedule with the maximum use of the time of day will be another attractive factor for customers. The hall should work seven days a week from 7-00 to 24-00. For a working day lasting 14 hours, the workflow must be organized in two shifts. When distributing shifts and scheduling, leave workers should be taken into account.

In many ways, the attendance of the gym will depend on the attendants. Therefore, when hiring, you should pay attention not only to the professional merits of candidates, but also to their politeness and sociability.

The number of employees and their workload will depend on the number of shifts and work schedule. Female trainers are more suitable for fitness, while male trainers are more suitable for the gym.

It should be remembered that visitors will see their mentors as a benchmark to strive towards. Make sure trainers meet the required external criteria. It is better to take a girl who has a superficial idea of \u200b\u200bsports to work in the reception.

For the full functioning of the gym, it is necessary to create a staff of several groups of employees.

Managers:

Service personnel:

Coaches and instructors - 8 people;
Masseurs - 2 people;

Support staff:

Technicians - 2 people
Reception - 2 people

Project organization calculations

Perhaps the largest item of expenditure will be salary. In general, the amount of salary will be considered individually, depending on the level of professionalism and value of the employee.

Below are indicative figures based on positions held:

The manager and accountant should receive a salary of 45,000-40,000 rubles.
Instructors and masseurs - 20,000 rubles.
Reception — 15 000 rubles.
Cleaning lady - 10,000 rubles.

For staff motivation working directly with clients, it is best to implement a bonus system.

The bonus can be calculated based on the income received from the sale of subscriptions to classes with trainers.

A lot of money is always required to quickly replace worn-out shells. Since the result of your activity directly depends on the quality of simulators, it is worth organizing a special sinking fund and make contributions to it in the amount of 10% of the profit. This will help to collect certain funds for a "rainy" day and survive it painlessly.

Premises for rent

Although we talked about greater efficiency building your own building financial plan we will make up based on the cost of rent.

The average price per 1 sq.m. in the "sleeping" area varies at the level of 1,000 r. per 1 sq.m. Based on this, the monthly rent will be 450,000 rubles.

Communal payments- electricity, water, heating - 60,000 rubles.

Other expenses - stationery, telephone payments and advertising - 10,000 rubles.

Sample business plan for opening a gym

Expenditure part

D To determine the total amount of investment is traditionally calculated first. The calculation is made for the period of the first working year.

Initial investment costs - 7,350,000 rubles.

Room rental - 5,400,000 rubles. (an advance payment for the year).
Repair and rebuilding - (based on the estimate) up to 1,000,000 rubles.
Purchase of equipment - 750,000 rubles.
Purchase of furniture and appliances - 200,000 rubles.

Monthly expenses - 415,000 rubles.

Salary - 345,000 rubles.
Utility expenses - 60,000 rubles.
Other expenses - 10,000 rubles.

Depreciation deductions— 10% of the net profit for the reporting period (in this case, the project will not pay off in the first year).

Total expenditure in the first year - 7,765,000 rubles.

Revenue part

The daily work schedule provides for a 14-hour working day for the hall. The complex can serve up to 100 clients at the same time. The gym can serve up to 500 people per day.

However, when analyzing competitors who have been on the market for a long time, it turned out that on average, about 80% of its visitors visit the hall per day. bandwidth. Given the conditions of great competition and the likelihood of difficulties in attracting customers, assume that during the first year the hall will have approximately 20% of customers from daily potential. The average cost of visiting the hall with a subscription is 250 rubles.

Planned income = 100 people * 250 rubles. * 350 working days = 8,750,000 rubles. in year.

Payback of the project = 7,765,000 rubles / 8,750,000 rubles. ≈ 10-11 months.

The idea of creating your own gym has a very good prospects. However, the key factor for its implementation is the right organizational policy aimed at attracting and retaining customers.

by the most effective way is creation of a subscription system, according to which customers pay for their right to visit in advance.

An analysis of markets and competitors confirms the popularity of gyms among the population, so the provision of comprehensive and high-quality services should be your main guideline in striving to make a profit from the business you are creating.

Gyms and fitness clubs every day visits great amount human. Basically, these are wealthy visitors who are used to exercising in elite and expensive fitness clubs, as for economy class gyms, the opening of new ones is relevant. In this article, we will look at how to open your own gym with the most necessary equipment and give an example of a business plan for a fitness center with calculations and minimal investment.

Advantages and disadvantages of opening a gym as a business

Main the target audience gym visitors: youth 18-50 years old. The table below summarizes the advantages and disadvantages of opening a gym.

Advantages	Flaws
High profitability (profitability) of the business ~ 35%	High barrier to entry into the market. Requires large initial investments in the purchase of simulators and rent ~ 1.5-2 million rubles.
Year-round influx of visitors (with an emphasis in September-October).	Availability required large room(>300m2) in proximity to residential areas, universities, offices
No specific sports knowledge is required: there are many coaches in the labor market	The influx of visitors is uneven throughout the day: the peak falls on the “prime-time” from 18-00 to 22-00.

According to RKB Research, the area of fitness and accessible sports has an average growth rate of fitness centers and gyms of ~12.1%. The growth leader is the Moscow market. Regions are a promising direction for the development of this segment.

Stages of opening a gym

Click to enlarge

Gym business plan. Room search

First you need to find a place. Its area must be at least 150 square meters. m. We will consider a gym with two rooms. This is due to the fact that in addition to the gym there are technical and auxiliary rooms:

Changing rooms;
Bathroom, showers;
Wardrobe;
Administration premises.

Finding a room is priority, the success of the gym will depend on its location, accessibility to business centers, metro stations or residential areas.

Determining the price and opening hours

An economy class gym, although it should have experienced instructors on staff, cannot be compared with a full-fledged elite fitness club in terms of the volume of services. The average price per hour of visiting is about 150 rubles.

As for the time - mostly people come to the gym in the afternoon. But there are those who practice in the morning.

The main flow of visitors falls on the so-called prime time:from 18-00 to 23-00. This is explained simply, the bulk of the population who are interested in fitness - work until 17.18 pm.

Optimal room operation– from 11:00 to 23:00. It is recommended that the hall should function seven days a week, with a minimum number of breaks for holidays.

Calculation of working hours and number of employees

The gym is open for 351 days, we immediately took into account the holidays and sanitary days. Consider the description of the work schedule of employees:

Flexitime;
2 days off (101 days per year);
Vacation 24 days;
We take into account the possible absence of an employee for various reasons - 14 days.

(351 - 101 - 24 - 14) * 8 = 1696 hours/year PS: (Employee's 8-hour day).

In total, it turns out that there are 1696 hours per employee per year. These data allow us to conclude that our gym needs 5 instructors. How did we calculate it?

The total number of working hours in two halls per year: 351x12x2=8424.
Required number of personnel (instructors): 8424/1696=4.96.
Rounding up, it turns out 5 people.

Also, before you open a gym, you need to take into account the total number of employees.

Keep in mind that the duration of the gym is 12 hours. 351x12=4212 hours per year.
The duration of the employee's working day is no more than 8 hours, no more than 1696 hours per year.
4212/1696=2.48 staff units for each workplace. These are administrators, cleaners, security guards.
The gym needs a manager (director) and an accountant.

Gym staff:

Naturally, this math is needed to create a business plan, and things may be different in your gym. But to get acquainted with how it all works - our example is illustrative.

Video lesson “How to open a fitness club?”

In the video lesson Nazirov Samat tells how to open a gym in your city, what difficulties arise and where to start.

How to Open a Gym: Estimating Revenue

First you need to decide on the amount of revenue. To do this, you need to predict the number of visitors. It is also necessary to think over the subscription system in time and unique offers for customers (at the price setting stage). When the picture is relatively complete, you can start planning for the annual revenue.

The annual total revenue of the gym

So, we proceed from the maximum parameters:

351 working days (we cut off holidays);
10 visitors at the same time;
150 r. in hour.

In total, we receive 12,636,000 rubles a year, BUT: this is the maximum at 100% workload, which never happens. We use a reduction factor of 0.8%. We used it because experts say: attendance does not exceed 80%. In total, we have 10,108,800 rubles a year with an average stable attendance.

Estimation of current and initial costs

We buy simulators

An economy class gym must have equipment that:

Satisfies all requests and desires of visitors;
Is constantly in working condition;
It is inexpensive, pays off quickly;
Conveniently located in two halls of 30 sq. m each.

The ideal option here would be to use second-hand simulators. They are much cheaper, but the quality is not worse. We offer a calculation of the cost of gym equipment:

The choice of simulators depends on the direction. There are two areas of the gym: aerobic exercise and strength training. The example considered was for aerobic training. If you are considering power loads, then you need to focus on the ability to perform three basic strength exercises: bench press, squat and deadlift. This requires the presence of 3 bars, squat racks, floor covering for deadlifts, a set of dumbbells up to 25 kilograms, starting from 2 kilograms in increments of 1.5 kg. You also need a bench press and an incline bench. Accordingly, it is necessary to have pancakes for shanga: 10 pcs. - 25 kg., 10 pcs. – 20 kg., 10 pcs. - 15 kg., 10 pieces - 10 kg. 8 pcs. - 5 kg., 6 pcs. - 2.5 kg., 4 pcs. - 1.25 kg. Auxiliaries may include deadlift belts, wrist wraps, chalk, etc. The total cost of this equipment will be more than 600 thousand rubles.

Costs for auxiliary funds (fixed assets)

Amortization of auxiliary funds is 20% (126.6 thousand rubles).

Note that you can save not only on simulators, but also on computers and other equipment. But everything must meet quality standards.

Intangible assets

Intangible assets include registration of a lease agreement, founding expenses, depreciation. Registration and expenses for founding expenses amount to about 5 thousand rubles. The latter make up 10%, which means - 500 rubles. in year.

Calculating employee salaries

The salary of each employee of the gym per month is:

As a result: 295 thousand rubles. per month or 3,540 thousand rubles. in year.

Production costs

Do not be naive to believe that everything ends with the above costs. The gym is the same enterprise where you need to consider:

Direct costs;
The cost of maintaining a gym as an enterprise;
Fund maintenance costs;
Depreciation;
Management costs;
Implementation costs.

Direct costs include wage instructors. For the rest of the employees, everything is included in the costs of management and office costs.

A special item of expenditure is the rent of the premises. In the case of our gym, it is 160 thousand rubles. The cost depends on the specific premises, conditions and area.

So the cost per month is:

Rent: 160 thousand rubles.
Office expenses: 3 thousand rubles.
Landline phone: ~200 rub.
Advertising (usually SMM): 5 thousand rubles. per month.

It's time to take care of taxes

So, you need to take care of tax deductions:

Tax on arr. 1% payroll: 35.400 rubles;
Tax on the maintenance of the fund: 1.5% of income, 151.632 rubles.

Total: 187.032 rub.

balance sheet profit: 3,703.800–187.032=3,576.768 rubles

Net profit: 3,576.768–703.354=2,873.414 rubles (deductible income tax)

Gym Profitability: Assessment

We count specific profitability(the ratio of profit to the cost of resources): 3576768 / 10108800x100% = 35.38%.

We count estimated profitability(the ratio of net profit to costs): 2873414/6405000х100% = 44.86%

Now you know how to open a gym!

For a beginner, all these calculations may seem complicated. But from this example, we can conclude that the profitability of such a business is quite high. All costs from the start-up capital will pay off. The main thing is that before you open a gym, think over your business plan correctly and choose a convenient place for the gym. Almost everything depends on it.

Evaluation of the attractiveness of a business by a magazine website

Business Profitability	(4.2 out of 5)	Business Attractiveness 3.5
Project payback	(3.5 out of 5)
Ease of starting a business	(3.0 out of 5)
The gym is promising direction business with a payback period of ~2 years and a profitability of ~35%. The initial investment for the lease of premises and the purchase of sports equipment will cost ~1.5-2 million rubles. key factor success is its location and accessibility office centers, universities, residential complexes. For quick start business is recommended to use a franchise, this will avoid many mistakes when building business processes due to support from the franchisee. If you are drawing up a business plan to attract investors, it is necessary to describe as much as possible financial part plan: profitability, payback period and necessary investment costs.

♦ Capital investments – 1,300,000 rubles
♦ Payback – 1.5 years

There are more and more people who lead a healthy lifestyle, watch their diet, play sports every day. That is why the question how to open a gym, is as relevant today as ever.

The hall with sports equipment and exercise equipment can be turned into profitable business despite the high level of competition.

Of course, the start-up costs of a gym are likely to be out of reach for low-income people, but if done right, you can get by with as little start-up capital as you can get in this space.

Starting a business from scratch is sometimes not easy. And owning a gym is no exception to this rule.

You will have to solve many problems, overcome obstacles, spend enough money until the sports club starts to bring you a decent profit.

You will find answers to the most important questions in this article.

Benefits of opening a gym

Many businessmen do not want to get involved in the service sector, and directly with the opening of a gym, because they simply do not know all the advantages of this type of business.

But at the same time, this startup really has a lot of advantages:

It takes a lot to implement it. less money than, for example, if you take, which offers a wider range of services.
Owning a gym is beneficial not only in terms of good profit, but also because you can take care of your health and figure by doing it yourself.
No matter how serious the competition in this sector is, it is always possible to form competitive advantages to get the maximum number of customers.
In every city there are enough people who are ready to save on anything, but not on their appearance.
They are more likely to eat less or dress more simply, but they will not give up going to the gym, so you will not be left without customers.
Owning a gym is much more prestigious than, for example, a second-hand store, and this is a very noble cause - you care about the health and beauty of the population of your city.
Starting a startup provides an opportunity to cut start-up costs, so you can meet the minimum capital for this business.
A gym can bring its owner a good profit.
The main thing is to do business right, constantly improving your business and coming up with new ways to attract customers.

Disadvantages of owning a gym

Alas, opening a gym from scratch also has its drawbacks, knowing which will help you avoid the most common mistakes novice businessmen make.

Here are the most obvious disadvantages of this type of business:

Long payback period of a sports club.
Some businessmen think that it is only worth open your own gym, as next month they will already receive the highest income.
You should not be led by these misconceptions, you can consider yourself lucky if you managed to recoup the gym for a year of work.
It takes a lot of effort to form client base, because even in small towns there are gyms, while the number of sports clubs in megacities is in the dozens and you have to work hard to stand out among them.
This business has too many components of success and lack of one - it can lead to collapse.
It won't work if you hire good trainers but save on equipment, or you find a great facility but it is located on the outskirts of the city where no one can get to, etc.

Marketing Features of Opening a Gym

Owning a gym has its own marketing quirks, without knowing which you will not be able to succeed.

You need to constantly promote your sports club in order to form a customer base as quickly as possible and recoup the initial costs.

First of all, you should take care of the formation of competitive advantages and advertising of the gym.

Competitive advantages

Today in every locality there are so many sports clubs, gyms, specialized classes (yoga, dance, strip plastic, etc.) that finding your niche is sometimes difficult for those who start a business from scratch.

You will succeed if you create competitive advantages in advance that will allow you not to be afraid of the owners of other gyms.

You can attract customers:

By hiring highly qualified, specially trained trainers and courteous administrators who are well versed in what they do.
Even how well the cleaners do their job depends on the mood of the customers.
It is not worth saving on the staff of the gym, so as not to regret later on wasted money.
Having developed a loyalty program and a system of discounts for those customers who remain loyal to you for a long time.
They need to feel special about themselves.
Offering a wide range of services: training for various muscle groups, personal and group training, etc.
Listening to the wishes of customers.
Keep a journal where your members can write down what they think needs to be changed or improved in your gym.
It is clear that you don’t need to run right away and fix everything, but at least you can understand the mood of your customers.
Adhering to a reasonable pricing policy.
According to the latest surveys, the market just lacks gyms with good level services for people with average incomes, so it is profitable to open inexpensive establishments today.
Selling soft drinks, nutritional supplements, sports uniforms, exercise CDs and books, etc.

Gym advertisement

A newly opened gym is the place that needs advertising.

The population of your city, even before you start working, should know that a new gym has opened, which is wonderfully equipped, has highly qualified trainers, provides services at an affordable cost, etc.

ordering several commercials on local radio and television;
distributing leaflets in places with the greatest concentration of people;
buying advertising space on big boards, banners, pedestals, bulletin boards;
by paying for several advertising articles in print media and online resources about your gym;
by creating a website with full information about the specialists working for you, about the services, their cost, etc.;
finding a way out to the city forum and in social networks to talk about what a good gym will open soon or has already opened;
planning a grand opening with contests, entertainment program, season ticket draws, etc.

Gym opening schedule

Even if you want your gym to start working as quickly as possible, you should follow all the steps. Too much haste can cause the initial costs to increase even more, because something has to be redone.

The optimal time for opening a gym is 5-6 months.

Stage	Jan.	Feb.	March	Apr.	May	June	July
Registration of the enterprise and obtaining permits
Premises rent and repair
Purchase of exercise equipment. hall
Buying furniture and other furnishings
Recruitment
Advertising company
Gym opening

Stages of opening a gym

Before the gym starts working, you will need to solve a number of issues: register your company, register with the tax office, issue all permits, find a suitable room, equip it, form a team, etc.

Registration procedure

Gym owners just need to register as an individual entrepreneur and choose simplest form UTII taxation.

Think ahead about what OKVED codes you will note that you do not have to re-documents after you decide to expand the range of services provided by your gym.

It is imperative to obtain permission to operate the premises from the fire service and Rospotrebnadzor.

Since your employees will be in direct contact with customers, they must have health books.

Place

Before looking for a specific location to open a gym, you should decide in which area you want to open your business.

The best choice is a densely populated residential area or a business center, because most gym customers buy a subscription to a sports club that is located 10-15 minutes from their home or work.

P.S. Consider the fact that the cost per square meter in the center is much higher than in residential areas.

room

The gym space must meet the following requirements:

have high ceilings (at least 3.5 meters), because otherwise your customers simply will not have enough air;
be large enough, at least 120–150 sq. m., expect that you need to allocate at least 5 sq. m. for one simulator. + service premises+ bathrooms and showers + locker rooms + reception area;
have a system of water supply, sewerage, ventilation, central heating;
located on the ground floor, because if you are located above, then the offices below you simply cannot work;
have parking in front of the building, because many gym clients move around in their own cars.

Equipment

Equipment costs will make up the bulk of your start-up capital.

It's up to you to decide what kind of equipment you put in, but remember that the client must find equipment for both strength training and cardio in your gym.

Minimum set sports equipment should be like this:

Item of expenses	Qty	Cost, rub.)	Amount (rub.)
		Total:	RUB 470,000
Treadmill	2	100 000	200 000
Exercise bikes	2	40 000	80 000
Complex simulators with counterweights	2	50 000	100 000
Barbell with a set of pancakes and a bench	1	30 000	30 000
Benches for the press and other muscle groups	3	9 000	27 000
Swedish wall	5	3000	15 000
Dumbbells, jump ropes, expanders			18 000

But this is only the cost of sports equipment.

To finally equip your gym, you will also need:

Item of expenses	Amount of expenses (in rubles)
Total:	600 000 rub.
Ventilation system and air conditioners	200 000
Music Center	30 000
Computers and other office equipment	100 000
Plumbing	60 000
Lockers and benches in changing rooms	30 000
Reception area furniture	25 000
Refrigerator for sold drinks	15 000
Office furniture for office space	40 000
Other	100 000

Staff

The number of trainers and other employees in your gym depends on its size and schedule.

Assuming that the gym has an area of 150 sq. m. and you want it to work without days off at all, then you will need to hire:

	Qty	Salary (rub.)	Total (rub.)
		Total:	90 000 rub.
Administrator	2	10 000	20 000
Trainer	2	20 000	40 000
Cleaning woman	2	8 000	16 000
Accountant (part-time)	1	10 000	14 000

All employees, except for the accountant, will work in shifts, for example 2/2 days or 3/3.

How much does it cost to open a gym

It is difficult to unequivocally answer the question how much does it cost to open a gym, because the amount of start-up capital is influenced by numerous factors.

We offer to view real example successful opening of the gym:

In addition, there are expense items that you can save on, and there are those that you should not try to squeeze.

How to save money when opening a gym

The desire to save money on a gym open from scratch is quite understandable.

Moreover, there are expense items that can be completely reduced without harming your business:

Interior and finishing materials.
Of course, any premises associated with the service sector should have a pleasant interior and be liked by customers, but for visitors to the gym it is not too important how expensive finishing materials you use, and how talented the designer will conjure over the interior.
People come to the gym to work on their body, and not to look at paintings and other trinkets, the interior, overloaded with details, will only distract them.
The trainers themselves.
Yes, it is quite possible to save money on this, it would seem, the most important component of the gym.
Firstly, you can buy not new, but used simulators. The main thing is that they are in good condition. Secondly, the brand is not as important to your customers as the effectiveness of the simulator, so it is quite possible to choose cheaper brands.
Thirdly, if you buy simulators from one supplier, you will be able to request and wholesale price, and a discount, and even the opportunity to purchase inventory on lease.
Furniture.
The gym itself does not need a lot of furniture: there are enough benches or chairs so that your clients can take a break before the next approach to the simulator.
Furniture is mainly needed for the reception area, offices and locker rooms.
You can buy something inexpensive, but looking pretty decent.

What you should not save on when opening a gym

There are gym costs that you cannot cut without hurting your business.

These include:

Ventilation system.
In the gym, people sweat a lot, so the smell in the room is not very pleasant.
If you save on the hood and air conditioners, you will lose all your customers, because they will not be able to stay in a room where such unpleasant odors soar for a long time.
Showers and changing rooms should also be equipped with a good ventilation system, again so that there are no unpleasant odors and fungus does not grow here.
Staff.
We have already talked about how important it is to hire good trainers, administrators and cleaners so that the work of the gym is impeccable.
It is especially important to get good trainers who would be trusted by clients.
Good specialists, naturally, will not work for a penny in your gym.
Showers.
Some gym owners who are just starting out in business believe that it is not at all necessary to spend money on arranging showers, because clients can wash themselves at home.
You should not repeat their mistakes, as this will significantly reduce the number of your clients, for example, no one will come to you in the early morning to work out before work.

Table of expenses for opening a gym

To open a gym, you will need over 1,000,000 rubles.

Table of expenses for the monthly maintenance of the gym

In addition to the costs of opening a gym, you will have monthly expenses.

Forming start-up capital, you should include in it the amount of these monthly expenses, taking into account the fact that you will work at a loss for the first 2-3 months.

How much can you earn by opening a gym

The main source of income for gyms is the sale of subscriptions.

In order for your business to develop successfully, you should sell at least 60 subscriptions per month, gradually increasing sales turnover.

You can find other sources of income:

You will receive such monthly income figures when your gym becomes popular and you fully form a client base. Until this happens, your monthly income will barely be able to cover expenses.

By putting the sale of subscriptions and other services on stream, you will be able to receive a net monthly profit from your gym in excess of 100,000 rubles, which means you can return the initial investment in a year and a half.

Of course, this is not all the calculations that you need, if you think about it, how to open a gym. You will have to think over many nuances, but if you have a desire to open a sports club, then you definitely need to implement it.

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