How to open a construction company business plan. Business plan for a low-cost construction company: an example

Construction has always been, is and will be the most promising and profitable type entrepreneurial activity. That is why at present the idea of ​​​​creating your own construction company comes to the mind of so many businessmen.

Our article will tell you how to competently draw up a business plan for this.

Market analysis, selection of a specific field of activity

The construction industry is characterized by dynamic development, the emergence innovative technologies and modern ways performance of work. Together with that this area is characterized by high competition and saturation of the entire segment, from finishing work to the construction of a turnkey building.

Those who seek to join the construction niche and succeed in this industry need to draw up a clear and competent strategy for the enterprise. At the same time, many nuances should be taken into account, among which, first of all, it is worth highlighting the competitiveness of the organization, the use modern technologies and innovative equipment, as well as the specifics and demand for certain construction works in the relevant market.

A construction company that is preparing to enter the market and remain competitive throughout its existence must offer a wide range of services in this industry, from the creation of individual projects to a full range of finishing works.

You can, of course, focus on specific view construction activities, but the entrepreneur must understand that this will significantly narrow the circle of his potential customers. That's why the best option is to create a multidisciplinary organization, which can specialize in several areas:

• Development and implementation of standard and individual projects;
• Adaptation of typical solutions;
• Construction of commercial buildings, cottages, residential buildings and other facilities;
• Repair of country houses, apartments, office and other premises.

In any case, before starting to draw up a business plan, it is necessary to carefully analyze the existing market for construction services in a particular region. It makes sense to study supply and demand, the average prices of the work performed, and also approximately calculate the payback of the project, so as not to subsequently face the bankruptcy of a construction organization.

Cost calculation

Any business requires start-up capital, which will be needed to implement the project. It is important to take into account all aspects in order to avoid subsequently unplanned costs. So, the initial investment may include the following items of expenditure:

• Rent of premises for office and construction equipment;
• or ;
• Acquisition construction equipment and inventory (here you can consider such an option as leasing);
• Advertising construction company and wages for employees.

In addition to the basic costs, it is worth understanding that the construction company also requires variable costs that relate to payment. utilities, rent and purchase of consumables building materials.

The salary costs for employees will amount to about 50,000 rubles per person per month, while for the implementation of specific projects, narrow-profile specialists can be involved, with whom you can work on a contractual basis. This will allow you to clearly regulate the ratio of work performed and wages employees. The main staff, as a rule, works remotely, which means that the office must have a manager and a specialist who is responsible for communicating with clients, which allows you to rent a small room.

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Required documents, licenses, permits

The process of creating your own construction company can be divided into three stages:

1. Registration legal entity and execution of all necessary documents.
2. Obtaining conclusions and permits.
3. Drawing up a business plan.

At the first stage, the future entrepreneur must determine the form of private ownership, within which the construction organization will operate. The best option is individual entrepreneur(IP) or Society with Limited Liability(OOO). At the same time, individual printing and standard forms should be ordered. Do not forget about a commercial account and registration with the tax authorities.

Entrepreneurs often assume that in order to commercial activities in the construction industry, it is necessary to obtain a special permit from the SRO ( self-regulatory organizations). However, this is not always necessary. The following permits and licenses are required to operate a construction company:

• Self-Regulatory Organizations is not a permit, not a license, and not even a permit. This is the status of a construction company, on the basis of which permission can be obtained to provide certain types of construction work, usually associated with an increased risk. SRO may be required for the construction of the following structures:
  • Buildings and structures, the total area of ​​which does not exceed 1500 sq. m.
  • Objects housing construction designed for one family.
  • Residential block houses, in which the number of blocks does not exceed 10.
  • 3 storey buildings.
• Building permit. Without this document, it is impossible to start any kind of construction work. You can get it in local governments with the participation of the head municipality and chief architect of the city or district. It is worth noting that this document is inexpensive.
• License for the design of buildings and structures. This permit document necessary for those entrepreneurs and legal entities who do not have a legal education intended for the implementation of design services.
• Permission for engineering surveys work in progress. This document is for all types of engineering work at all stages of construction.

In order to collect all the necessary documents as quickly as possible and receive state registration, it is enough to contact a specialized company that deals with the registration of legal entities. You can save money and deal with bureaucracy on your own.

For information on how to open your own construction organization, see the following video:

Required personnel

Proper and competent selection of personnel is of fundamental importance, because it is these people who determine the competitiveness and profitability of the entire enterprise. The speed and quality of the work performed depends on the qualifications of employees, which is why the selection of personnel should be approached with particular scrupulousness.

The construction company should establish cooperation with specialists from the following industries:

• Architecture and design;
• Construction, repair and finishing works;
• Programming and design;
• Jurisprudence, Accounting and taxation.

Permanent employees are able to select specialists in their field and control the work they perform. During times of seasonal unemployment, they can develop standard projects and engage in their implementation.

In order to save money, it is allowed to hire highly specialized specialists on a contractual basis, thereby reducing the cost of regular wages. Such specific industries include geodetic, geological and design work, as well as the delivery and lifting of oversized cargo. It would be advisable to recruit a certain number of workers who specialize in a wide area: electrician, plumber, plasterer and painter. It is important to have a foreman who will control the actions and quality of the work performed.

Among other employees whose presence in a construction organization is mandatory, it is worth highlighting a manager who will specialize in working with clients, an accountant and a legal specialist, as well as an enterprise director and an architect.

For the implementation of any type of construction work, you should choose responsible and trusted specialists who perform their duties with high quality and in good faith. Special attention should be paid to the necessary configuration of construction tools and inventory.

Marketing plan

Creation client base and its constant expansion is the main task facing the developing construction company. It should be understood that customers can be not only individuals. Municipal and government bodies, law firms, trade organizations etc. - all of them can act as potential clients of construction companies.

Before covering the main categories of construction marketing, it is worth determining what small and large enterprises have significant differences in the field of advertising campaigns.

So, for a small enterprise specializing in the field of construction, it is enough:

• Creation of standard ads in print media, online publications, advertising via the Internet, as well as leaflets and business cards;
• Distribution of booklets among specialized partner companies;
• Presentation of the company at conferences.

If we are talking about large enterprises in the construction industry, it is worth considering participation in tenders. How it works? Some large organization N, who has certain organizational skills, takes part in the tender and wins it. Then she hires various firms to cooperate in the construction of this or that object, while one firm is engaged in the foundation, the second specializes in geological and geodetic works, the third performs all types of finishing work, etc.

In any case, to find potential customers, you can use everything possible ways, ranging from printed publications and ending with participation in the tender. In the future, the quality of the work performed and their reasonable price will work for the company, providing more and more new customers.

Enterprise profitability and payback period

The profitability of an average construction company is calculated based on the following indicators:

• Monthly costs for salaries of permanent employees and utilities;
• Office space rental;
• Business services (taxes and other deductions).

When working with outside organizations, the construction company must indicate its percentage of the proceeds that it will receive as a result of the work performed. Subject to competent business conduct and the optimal number of permanent staff, it can be argued that a construction company is profitable production. Experts and experienced entrepreneurs tend to believe that the creation own business in the construction industry pays off within one year, which is a very positive factor for future businessmen.

Do not forget that at present there are a lot of proposals for the implementation of ready-made construction business. Of course, this is an expensive pleasure, but a competent approach and timely optimization of production will soon recoup all costs and reach the company's net profit. In addition, already ready business, as a rule, consists of an organization strategy and a competent marketing campaign, which greatly simplifies the task of the entrepreneur.

If you have knowledge in the construction industry, then you can successfully apply them and create your own construction company. To have an idea about your future business, its development and direction, you need a competent business plan.

But where to stop, how to choose a business idea so that it meets both your interests and your wallet? If you are going to engage in such activities, then our recommendations are for you.

How to choose your niche?

As the analysis of the construction market showed, the most demanded services are such services as:

• Tiling works;
• Assembly of stretch ceilings;
• Construction of small country houses and economy class cottages;
• Works on the construction of terraces, verandas in summer cottage construction and other buildings.

This is a short list of fast-paying business ideas in this area. All this is achieved thanks to modern construction technologies and inexpensive equipment for work.

Where can you start?

• If you do not have extra money to pay the construction team, and you are going to start working alone, then you can provide wallpapering, wall decoration or laying services. ceramic tiles. For other works, for example, on the assembly of stretch ceilings, one cannot cope.
• As usual, all construction work is postponed to the warm season. And if you give preference to the construction of country houses, terraces, verandas, then in winter you will have to be left without work. But plastering, equipping or repairing office buildings can be done all year round.
• For those who have a creative streak and who like to use their imagination, summer cottage construction is best suited. To set up such a business, you will need to buy a lot of tools, but it will pay off pretty soon.
• If you prefer the assembly of stretch ceilings, you will have to hire auxiliary workers. You will need to purchase heat guns and tension material, you will need to rent a place to receive applications and store equipment. Tip: to keep things going well, conclude an individual contract with a manufacturer of tensioning materials and fastening systems.
• You can look at another idea: drilling wells in the private sector. Any land owner sooner or later thinks about autonomous water supply and hires a drilling company to carry out the work. If you are going to be drilling wells, then you will need a drilling rig, rings and workers. The work does not stop, it is in demand at any time of the year. If you do not have the funds to purchase or rent equipment, then you can start such a business with manual drilling. True, this process is long and laborious, but you will earn the necessary start-up capital.

About all the nuances of this area in the 21st century - in the following video:

Basics of a business plan on the example of a repair company

In order for the business to develop purposefully, it is necessary to create a business plan for the development of the enterprise. This document is needed both for the owner and for potential investors; its preparation must be approached with all seriousness. If you want to set priorities for yourself, then it should reflect all future income and expenses, indicate ways to achieve the greatest profit for the company, describe the entire technological process. And if you are going to use credit funds, then profit indicators must be present in it and the necessary calculations have been made.

Document structure

• Title page. Here they write the name of the company, all contacts. If yes, provide a list of founders.
• Then comes introductory text. Here the idea of ​​​​a business is indicated, the area of ​​\u200b\u200bactivity where it is supposed to conduct business. You also need to indicate how your organization will differ from other similar firms, its most beneficial aspects, make small economic calculations. You can also describe the most typical jobs that you will be engaged in, give examples of the success of other companies operating in the same field.
• Main part. It is necessary to make an analytical review of the services provided in this area, it is desirable to provide figures that will indicate the lack of enterprises in this area of ​​\u200b\u200bserving the population. You must also tell us what means you will use to achieve your goal: advertising or other marketing methods. If you have already found a company that is ready to provide you with a job, then you need to write about it with all the details: numbers of service contracts, names and contact details of customers.
• Now let's move on to personnel description your organization. Start with the management team: what education does the leader have, what experience does he have in this area. We also indicate what kind of staff you need for work, and whether you will need to attract third-party workers if the volume of work increases. You need to write a resume for the entire staff of future staff: what you see them as, what abilities and skills they should have.
• economic calculation: choose your organization method financial activities. AT without fail describe the amount of start-up capital, possible investments, payroll. We also consider the estimated income and expenses, calculate the period for which the company can pay off in full and continue to bring only profit. It is necessary to predict variable and fixed costs: the fixed ones include the wages of employees, funds for rent, social and insurance payments, and taxation. To variable costs can include the cost of building material, payment of wages temporary workers, expenses for advertising company. Based on the calculated data, it is necessary to predict the activity for at least 3 years of operation.
• After making a forecast, estimate possible risks : whether the organization will be in demand in the future and whether there will be a profit from its activities.
• Completing the business plan conclusions: you can write extended introductory material and include various Additional materials: copies of contractual obligations, tables with the above calculations, copies of statutory documents.

What to look for when drafting a document

Many novice businessmen do not write their business plan, but simply download it from the Internet and do not even edit it to suit their business conditions. Even if the downloaded plan is fully relevant to your field, you risk losing your original ideas.

No need to put special emphasis on the demand for your business, they say, for professional employee there will always be work, and people will repair their apartments anyway. This is what most newly-minted entrepreneurs write, but you need to indicate specific data in your plan: the number of commissioned residential facilities, the number of customers for cosmetic or design apartment renovation. Write about whether there is a queue for repair work, describe how much work can be done in certain period, payment rates.

The main part of the plan is economic calculations, where you need to describe in detail the expected income and expenses of the company.

For example, you will need to purchase special equipment, the cost of which can be about 10 million rubles, you will also need construction tools, you need to give a complete list of them with a description of the price. Provide rationale for marketing support: promotion of the company in the media, creation billboards and simple advertisement on radio and television. You will also need an office space, calculate in detail the funds for rent, indicate them in your plan. To open a business, you may need about 10-11 million rubles.

If this is an unbearable figure for you, then you can reduce it if you do not purchase new technology, but for example, buy a used one: it costs less, and you can work on it for some time until they appear own funds for the new one.

Provide a full calculation of the company's payback: how much you are going to earn monthly, what services you will provide, their estimated cost. From these data, derive a formula for full payback, indicate its expected period.

How is staffing information provided?

The well-known expression “cadres decide everything” has not lost its relevance in the construction industry. You must give a full description of your future employees: the number of employees of one or another qualification according to your activity, how many certified employees you want to hire, and how many will work as unskilled laborers.

It is desirable that some have a construction education in the specialty that is involved in your field, indicate their number in the document. If you will be engaged in the construction of country houses, then there should be builders in the state different specialties familiar with the process of building construction.

What documents are needed?

In order for the activity of your company to be legal, it must be registered with the tax office, put on record:

• You must decide on the financial and legal form of your company: it can be. This needs a solution general meeting members of the company, if the form is chosen as an LLC, or a simple decision to organize an enterprise if you will work as a sole trader. With all the documents you need to contact the tax office and apply for registration.
• To conduct any financial activity, you need a bank account, it is better if it is a state account. financial institution. Write an application for opening an account, get the details.
• Order seals and stamps for your company, they will be needed for processing financial documents.

Many works must be certified, that is, you need to contact a self-regulatory organization to obtain permission to conduct a certain type of construction work. This requires mandatory membership in the organization, all construction companies that provide services to the population must join it.

What do you need to get orders?

To be recognized on construction market services, it is necessary to carry out complex marketing of the company:

• Organize advertising in any available places, put up billboards with a list of your services and prices, then it will be much easier to get an order.
• You can conduct construction work, so you can make yourself known, and many customers will find out about your existence.
• But tenders are usually aimed at finding a large construction organization, but competitions are aimed at finding small firms for the provision of repair work, for example, in preschool or school educational institution. And in this case, the choice falls on those companies that declare low prices.

Sometimes it may happen that large enterprise won a competition for the production of a large amount of work, but she submits small works small company, and this is a chance to get a job for a long time, that is, to take part in a subcontract.

It is important for a novice construction organization not to spoil its business reputation: perform work conscientiously, without marriage. And then rumors about you will spread throughout the city, and there will be more customers.

A ready-made business plan for a construction company that will help you calculate not only the costs of opening it, but also the estimated profit and payback period.

Capital investment in a construction company: 14,600,000 rubles
Payback period: 18-30 months
Profitability level: 25-30%

At any time, construction will be a demanded service, the demand for which is growing every year.

But, as in any other business, there are some nuances here, so at the first stage it is important to draw up a competent one.

And to compile this important document, you can use the services of experienced economists and lawyers, but it would still be more correct to try to understand all the points yourself.

Of course, it is necessary to turn to specialists, since the construction business, in addition to its profitability, is also characterized by high and rather tough competition, so the slightest mistake will cost you a lot of money.

Construction Company Business Plan: Project Planning

Any business plan for a construction company starts with planning.

At this stage, you need to decide on the goals and types of work that you will provide, as well as how you will promote your business in order to find customers.

Summary

And it will be about two and a half years.

But this period may well be reduced to one and a half years, if most of the orders fall on the spring and summer periods, when the population prefers to make repairs.

The approximate level of profitability is 25-30%.

But, unfortunately, in winter period it can go down to 15%.

This is due to the fact that during this season the number of orders is reduced.

How to conduct a construction business correctly and what are the responsibilities of the owner of the company,

told in the video:

Risks and difficulties of the construction business

In addition to the financial calculations that you include in the business plan of the construction company, you need to calculate the possible risks.

So, these include:

• high level of competition;
• unqualified personnel and human factor;
• rising prices for building materials and equipment;
• lack of orders;
• tricks of competitors.

The construction business is quite profitable, but at the same time a difficult business that requires enormous returns not only from the owner, but also from the workers themselves.

After all, it is their work that will determine whether customers are satisfied or not.

But still well crafted. construction company business plan is already half the key to success.

And then you can not only return the invested funds, but also increase them.

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The market for the provision of services for the construction of buildings and structures does not lose its popularity. This segment of the market is developing dynamically, thanks to the development of technologies, new methods of construction work appear and are actively introduced. Those wishing to start their own business in this area can be stopped by the relatively high competition in this industry. However, with proper prioritization of doing business, and knowledge of the relevant nuances of entrepreneurship in this area, you can achieve confident business success and a stable income. To achieve such goals, first of all, a business plan must be drawn up, where all the economic indicators of the project will be calculated. After all, it is precisely their values ​​that the investor first of all pays attention to when he is presented with a business plan for consideration. According to the business planning methodology based on the work of a construction company, this project has much in common with, since the data are essentially different, business projects have much in common in terms of the equipment used, professional qualities personnel and more. Returning to the project of a construction organization, it can be noted that such a business can be launched by successively going through three main steps. These steps consist of:

1. Passing the registration procedure as a legal entity, and providing the business with the necessary seals and forms.
2. Obtaining permits.
3. Drawing up a business plan.

1. At the first stage associated with the registration procedure, the entrepreneur should decide on the organizational and legal form of the legal entity. The most suitable option is an individual entrepreneur or LLC. Next, you need to issue a round seal of the organization and purchase its forms. You also need to open a bank account. 2. Since the licensing of construction activities has been canceled since 2010, the receipt of the relevant document has been abolished. For the organization, it is only necessary to provide access to the SRO (self-regulatory organization). 3. Writing a business plan is key not only for successful work organization in the future, but also a favorable presentation of the project to investors. The business plan is a detailed description of the opening business with calculated economic indicators of the project. It should give a detailed description of the planned construction organization, name the chosen organizational and legal form, and list the types of services provided. in number standard services construction company includes:

• geodetic and survey work at the sites of the proposed construction;
• finishing and repair works of any complexity;
• construction works of any complexity (including low-rise buildings and facilities).

A positive assessment of the investor will be caused by a remark about the possible expansion of the services provided. An assessment of the economic situation in this market segment should be given, which also allows you to understand whether it is appropriate to this region opening the chosen type of business, and how successful such a business will be.

Recruitment

The choice of future employees must be approached very responsibly, since the formation of the image of the company and the further demand for its services from clients directly depend on their ability to perform their professional duties in a quality manner. However, it is not necessary to hire employees on a permanent basis to perform the entire range of construction work, as this is fraught with significant costs for the payroll. For a number of labor-intensive works requiring the use of special construction equipment, workers may be involved on a temporary basis. These types of work include:

• geodetic;
• geological;
• design work;
• delivery and lifting of oversized cargo, etc.

All other types of work must be performed by permanent employees of the firm. Minimum work team should consist of:

1. plumber;
2. plasterer;
3. painter;
4. an electrician.

It is desirable that these positions are not combined by one person, and each specialized part of the work is performed by a separate worker. Also in the state should be a foreman who controls the entire construction part of the work directly, an architect, as well as an office manager who will receive calls from customers and answer their questions.

Premises and equipment

For a construction company, it is necessary to rent a room in which its office will be located. Such a room can be located in a residential building and be an apartment converted into an office. Therefore, in addition to standard pieces of furniture - a table and chairs for clients, The office must have:

• telephone;
• a computer;
• printer/scanner.

So for specialized works special equipment can be involved on a temporary basis, then there is no need to purchase such installations. For the successful operation of a construction company, it is enough to purchase freight car for the transportation of building materials to the place of their direct use. In addition, workers need to be provided next tool:

1. screwdriver;
2. jigsaw;
3. perforator;
4. laser level;
5. tile cutter;
6. drill;
7. hammers;
8. tool kits and more.

Advertising strategy

• opening of the company's own website;
• advertisements in the media;
• distribution of leaflets and booklets on the streets and near public transport stops.

Creating your own website is one of the most successful ways to attract additional customers, since you can post samples of work performed, the approximate cost of services, tell potential customers about new construction projects and services, and so on on the Internet resource.

Finance

An obligatory stage in the preparation of a business plan is the calculation financial plan project and related economic indicators. Expenditure part such a plan includes:

1. Purchase of special equipment - 10,000,000 rubles.
2. Purchase of construction equipment and tools - 1,000,000 rubles.
3. Office rent - 250,000 rubles per year.
4. Implementation of the advertising strategy, transportation and hospitality costs - 220,000 rubles per year.

When calculating the costs, it turns out that the starting capital for opening a construction company is 11,270,000 rubles. The future income of the company as part of its construction work is more than 1,500,000 rubles per month. With this level of monthly income, the business will pay off in less than 12 months of operation.

For 350 rubles, from our partners, with a quality guarantee. AT open access, on the Internet, it is not.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

The presented video gives some advice to those wishing to open a business related to the construction industry.

Conclusion

The construction industry does not lose its popularity with the consumer, which is why the opening of a construction company can become a successful business project, subject to the nuances of managing in this area and drawing up a competent business plan.

Readers of the page can download for free and use in the future when compiling their own business project.