How to open a paintball club from scratch. How to make money on paintball: business plan, equipment. Equipment and supplies for a paintball club

Paintball is a word that even ten years ago caused bewilderment and misunderstanding among the citizens of our country. But times change, people develop, learn new things. And today, few people can be surprised by playing paintball. With the onset of the warm season, approximately from mid-spring to mid-autumn, various paintball clubs begin to work actively, competitions, tournaments, and championships are held. But ordinary people who do not do this professionally are not averse to shooting at each other for fun and entertainment. The demand for paintball is growing, which means you need to borrow free niche, offering people an alternative to barbecue, fishing, and just gatherings in the park with beer. To be frank, active and extreme vacation every year becomes more and more popular. Perhaps people are tired of the “standard” types of recreation, or maybe the very concept of recreation goes to another level. I would like to get a charge of adrenaline, cheerfulness, new, previously unknown sensations. Paintball, by the way, helps to solve all these needs.

Another plus, paintball is a team game. You can invite all your friends, acquaintances, gather colleagues at work, or business partners. There are no bosses or subordinates. You only have a supply of paintballs, a strategy, a mask, equipment, and the desire to defeat the opposing team. In this article, we will talk about how to make money on paintball, what you need to do in the first place. How to open a paintball club where to buy equipment, what documents to collect, how to business plan and what needs to be taken into account. If you approach the matter competently, having drawn up the right business plan and having thought through all the points, then you can make good money on paintball, developing your club, offering all new services and leisure options.

How to develop a paintball club

There can be several options for the development of a paintball club. It all depends on the initial investment, your capabilities and ability to negotiate mutually beneficial cooperation. First of all, you need to find a base for games. There are many options here. It may be some kind of abandoned building, on the outskirts of the city, it may be a recreation center, where there is a large free area, you can organize a springboard for games somewhere in the forest, landing. It is clear that in the forest or planting you can play calmly, and no one will charge you. But with the recreation center, everything is a little more complicated. Here you need to negotiate with the owner, and give him arguments that such cooperation will be beneficial for both you and him. Firstly, teams play paintball, which means you will bring a dozen potential customers to the base. Secondly, no one leaves after the game, and, as a rule, there is a high probability that everyone will stay at the same base for further rest. You can find other motives that will be significant and will play a plus in your cooperation. If you have a spare amount that you plan to invest in a paintball club, then you can think of not only one playground, but several. It is very interesting when you offer a client several options for playing: capturing the base, night games, playing in the forest, playing at a construction site, etc. Something like a computer shooter where you can choose any map you like.

We are sure that in your city, somewhere on the outskirts, there are abandoned buildings, and maybe a whole complex of buildings. Contact the district council, rent this building, put it in order, and go ahead, you can play. From our experience, let's say that once we played on the territory of an abandoned children's camp. So everything is possible, everything is real.

Required documents for opening a paintball club

If we talk about documents, then everything is as simple as possible. You only need a certificate of registration of the enterprise (as a rule, an individual entrepreneur is registered under a paintball club), and a certificate of payment of a single tax. Of course, you can work without registration, bypassing tax service, but this is not serious, and you will not receive many serious orders. If you already organize a business, then you need to do everything as openly and transparently as possible, so that the customer is sure of your reliability, and there are no complaints from the state. They are not mandatory, but you can always have the following documents:

• Certificates for equipment and a marker (special in-game weapon). If the players are experienced, they will definitely ask what kind of markers you have, where the equipment comes from, what balls they will shoot, etc. In order not to be unfounded, you can provide all the certificates and documents that confirm their quality and reliability.
• Documents for the lease of the land or building in which the games will be held.

From the documents, perhaps, everything. In the legislation, at the time of writing this article, there were no special requirements for paintball clubs, certification and licenses to engage in this kind of business are not needed. Everything is as simple, clear and accessible as possible.

Starting capital for opening a paintball club

Paintball club business plan will necessarily include estimated costs and potential revenues. In order to open your club, you will need:

• Buy equipment. The foundation of your paintball club is good quality equipment. A paintball set consists of a marker (special weapon), equipment (protective suit, goggles, helmet, elbow pads, knee pads, gloves). Such sets need at least 20-25 pieces. It is very rare that all 20-25 sets will be used at the same time, but don't forget that equipment and markers can break during the game, and everything will need to be replaced quickly. Therefore, you should always take with a margin to avoid embarrassing situations. Paintball shots are fired by a sharp burst of compressed air. Accordingly, you need cylinders for markers, stations that will fill these cylinders, as well as balls for the game.

Now let's look at prices. Markers cost $90 and up. But if we take the average price of a normal marker for the game (we are not talking about professional ones, the price of which starts from $ 500 and above), then this is about $ 150-200. The price of a balloon for a marker also starts at $ 30. But it is better to take something more expensive, and, accordingly, more reliable. A good bottle costs from $100. Also add here the cost of an air pumping station, equipment and protection. By the way, in order to save on camouflage clothing, you can not buy it in specialized stores, but order tailoring in an atelier. In total, based on average prices at the time of writing, you will need at least $7,000 to purchase 25 sets of equipment and gear.

• You will also have to spend money on the organization of the playing space. Will people not play in a bare field? In order to make the whole process more interesting, you need to set up various barriers, make shelters, and interfere. For this, improvised means (tires, boards, car cabs, and other items) are perfect. If the budget is large and the scope of the club is also serious, then you can make everything to order. Also, do not forget that if you organize several sites, then there will be more costs.
• Advertising costs. Here, too, there is no exact budget. You can not advertise at all, but then the business efficiency will not be great. On the early stages the work of your club, you need to invest in maximum information and advertising. We will talk more about this later.

According to our personal calculations, in order to open a paintball club, you will need at least 10,000 dollars. Of course, this figure may be less if you already have an equipped playground, and you can advertise at minimal cost. But the purchase of equipment and equipment will have to pay a good amount of money. Don't forget about running costs. These include:

• Purchase of consumables (balls for the game, air cylinders)
• Employee salaries. Before each game, you need to fill the tanks, charge the markers, distribute everything, conduct a briefing, and control the game. If you are not going to do it yourself, then it is best to hire 1-2 people. Special qualifications are not needed here, and even students can be taken for the summer period. You don't have to pay much either. The bet can be fixed 15-20 dollars for one game.
• Taxes and fees
• Rent for the land or premises where the games will be held.

Paintball club income

Having paid attention to start-up investments, it is necessary to talk about the income of your future paintball club. What and how much can you earn?

• Participation fee for games. This is completely optional, and, as a rule, many clubs do not practice this at all. There is a fee only for participation in competitions or in tournaments.
• The sale of paintballs is the main profit of a paintball club. On average, a person needs 200-300 balls per game. A pack of balloons (2000 pieces) costs $35. If we take the calculation that 20 people will play for you a day, and they will spend 2 packages of balls, then you can earn 300-400 dollars.

Most often there is a fixed price for the game, let's say $20 per person. This price includes equipment rental and 150 balls. If you want more, you can pay another $10 and get 300 balls. Thus, the game and 300 balls will cost one person $30. Accordingly, with 20 people you will earn 600 dollars, of which approximately 400 will be net. In ideal scenarios, 3-4 games can be played over the weekend. But this is ideal. It will be great if at the beginning of your development you can receive one order per week.

Paintball club advertisement

Massive advertising should begin on the eve of the May holidays. It's getting warmer outside, and people are starting to think about outdoor activities. Not everyone wants to drink beer and eat barbecue, someone wants to run, shoot, have fun. Advertising can also be divided into several types:

• Advertising in sports shops, shops about tourism and recreation. You can try to negotiate with the owners of such stores that you leave your business cards, flyers, or even set up a stand. In return, you can offer to advertise their shop among the players, or a discount, or maybe a free game, in your club.
• Advertising in magazines and newspapers. If your city has magazines about sports, tourism, recreation, then you can order an article there, or just advertise on a spread. If there are no specialized ones, but there is simply about the life of the city, then it will also do.

• Internet advertising. You must have your own website, which needs to be promoted according to regional queries such as "Paintball Kyiv", or "Paintball Tula". Also promote secondary queries "Paintball price Kyiv", etc.
• Don't forget about ads in social networks. This is a great place to submit information pointwise. Choose as an audience guys from your city aged 17 to 35 years old, and show them ads that lead to your public or directly to the site.
• You can also try using the "grandfather" method - ads, leaflets, flyers.

In general, advertising is a set of measures, and you need to try, experiment, combine these and other ways of advertising your business. That, perhaps, is all that we wanted to tell in this article. We are sure that now you know more about that, and you can compose without any problems paintball club business plan.

Paintball has become a very popular game in recent years. More and more men and women prefer to spend time outdoors instead of traditional corporate parties. Entrepreneurial people do not disregard the increased interest in this species sports and open special clubs. We will tell you in detail how to create a paintball business in this article.

No license needed

The main type of weapon for paintball is a marker. Despite the great resemblance to a real firearm, it is not. This is clearly spelled out in federal law"About weapons". Markers belong to a group of products called " Sports Equipment and equipment". Their acquisition, wearing and storage does not require special permission. In addition, the provision of sports and entertainment services (namely, this is paintball) does not require a license.

What documents are needed?

Paintball business, like any other activity, requires registration. You can choose LLC (company with limited liability) or IP ( individual entrepreneur). For small firms the second option is more convenient. In it, you can choose a specific form of taxation - a single tax on imputed income. In addition, you will need a lease agreement for the land/premises where you will locate your club.

general information

Before developing a business plan for a paintball club, you need to decide how, why and for whom you are going to open sports. Paintball is not played spontaneously, usually this event is planned in advance. This is a kind of tourism, and therefore you should take care of where you will locate the club.

We need some kind of infrastructure. Experts on this issue advise placing a sports area on the territory of a recreation center or a former pioneer camp. This is true if the main focus is on corporate client. In addition, you can equip the club with additional amenities and entertainment. For example, a cafe, a sauna, a relaxation room, delivery of customers.

Place

Where is the best place to play war games? Remember your childhood, and you can easily answer your question. Construction sites, abandoned buildings, wastelands littered with rubbish - where you can set up a "headquarters" and ambush the enemy. Check out such a place.

When developing a business plan for a paintball club, you need to rely on the fact that the place for sports competitions is best rented. The best option is the old one. warehouse space or a hangar with an adjoining platform. There should be an opportunity to equip play areas.

Abandoned buildings are not very suitable for this, as their reliability and safety leave much to be desired. So just rent. If you are planning to open a club within the city, then such premises can be found in industrial areas. It's hard to name a price. It depends not only on the city, but also on the desire of the owner of the building to earn more money.

There are many recommendations and tips on how to open a paintball club. Experts say that for a convenient and comfortable game, you need to have at least 2 playgrounds, each of which should be about 50 by 70 meters. This will allow you to turn around well during the game and not run sprint distances.

What to place on playgrounds?

The sites need to be cluttered with various shelters and obstacles. For this, additional investments are not necessary, it is enough to bring old car tires and skeletons from cars into the territory. Delivery will require a couple of movers and transport.

If desired and possible, you can build simple objects for the assault. For example, the walls of the boards. Do not forget that the sites must be fenced with a fine mesh net. This is done so that the paintballs do not fly out of the playing area.

Paintball club business plan

Now let's move on to specific numbers. Before you open a paintball club, you need to decide how many sets of equipment you plan to purchase. If you are just starting your business and are not sure that you will have enough customers at the first stage, it is best to purchase 20 sets of equipment. They include markers, protective vests and masks, camouflage, gloves and more.

You can complete the kits yourself, but it is best to contact specialized stores. Information can also be found on the manufacturers' websites. There is a section "Sets for paintball clubs", where the average set for 10 markers will cost you 85-90 thousand rubles.

The standard set includes 10 guns, protective masks, a gas station, cylinders. For an additional 30-35 thousand, you can buy spare parts, spare feeders (tanks for balls), repair kits, tubes, harnes, 10 boxes with balls, 20 sets of camouflage vests. Some manufacturers include kits for judges in this amount.

And one more small nuance that you should know: CO 2 gas cylinders work only at positive temperatures. If you're playing paintball games in the winter, you'll need to purchase nitrogen containers.

Employees

Before you open a paintball club, think about who will work in it. It is not uncommon for firms where the owners at the initial stages are independently involved in equipment maintenance, calculation of funds and refereeing. But ideally, it is better that specially trained people do this.

• Technician. A specialist who will be engaged in the maintenance and service of equipment.
• Cashier-accountant. Handles admissions records Money. Places orders for equipment. Keeps track of the movement of goods.
• Judges. They can be club owners or administrators. They conduct safety briefings, come up with game scenarios, teach how to properly handle weapons. It is also their responsibility to ensure that each player is provided with the necessary protective equipment and does not remove them during the game.

When developing a business plan for a paintball club, make sure to place a point near the playgrounds Catering. In between fights, it will be possible to drink tea, coffee or a little snack there. In addition, it can bring you additional income.

Financial investments

Drawing up a paintball financial business plan is easy. It is enough to know the initial investment. So, let's calculate (prices are in rubles):

• Opening of IP - 10 thousand.
• Rent, preparation of playgrounds - about 50 thousand. There is no fixed amount It all depends on how you can negotiate.
• Equipment for a paintball club - about 120 thousand for a complete set of 10 players. For 20 - 240-250 thousand.
• Salary for workers: accountant (full-time) - from 15 thousand, technician - from 15 thousand; judges (administrators) 3-4 people - piecework payment of 60 thousand per month (for all).
• Balls - based on a full load and a decent number of customers per day, 3-4 boxes are consumed. The average cost of one is about 1500 thousand rubles. You may need up to 120 pieces per month. That is approximately 180,000 thousand.

Summing up the figures, we get an amount approximately equal to 600 thousand rubles. This is the initial investment. Monthly spending will be about 300 thousand, given wages, depreciation of equipment, expendable materials.

How much can you earn?

A list of what you need to open a paintball club has been compiled. Estimated expenses have been calculated. Now you need to find out the most basic thing - what is the profitability of a paintball club. Here you need to take into account that the main income comes from trading balls. The more the client uses them, the more the owner will earn.

Therefore, sniper shooters are not the most suitable clientele. But those who like to shoot around the neighborhood "from the hip" should enjoy a lot of privileges.

Approximate calculations

In one game, not the most experienced fighter shoots from 300 to 500 balls. He receives the first 200 ammo along with all the equipment. The cost of renting a set is 500-600 rubles. Additional balls are bought for a very considerable price. The cost of one "cartridge" is about 75 kopecks. You can sell it to the participants in the battle for an average of 2.5 rubles.

Let the daily norm be 2 game segments of 10 people in each of the teams (with a full load, 2 times 20 people each). The first income is 500 rubles from each player for participating in the competition. It's 20 thousand. Some fighters save ammo, others shoot all 200 pieces in the first battle.

On average, you can add 100 balls to each of the participants. This is 4000 pieces (2 boxes) extra sales. In total, 6 boxes of 1,500 rubles each were used up per day. Total 9000 rubles. 6 boxes at 2.5 rubles per ball - 30 thousand.

If there are only 15 working days per month at full load, then the club's revenue will be about 450 thousand rubles. This will cover the costs and quickly enough (6-8 months) will pay off the investment.

Having established paintball battles, you can use the playing territories in other competitions. For example, in crossbow and pneumatic shooting ranges. If the sites are located in a recreation area, you can rent bicycles or install simple exercise equipment.

Hard work, infrequent weekends and a dynamic pace of life leave very little time modern man for entertainment and recreation. And the need for the latter is very acute. Add to the limited time still the need to maintain physical fitness, and the situation becomes very sad. Stress, tension, anxiety need to be constantly relieved, and paintball becomes an excellent solution. After all, it allows you to maintain good physical shape, get a boost of adrenaline and vigor and develops strategic and tactical thinking, raises team spirit, effectively relieves stress and gives unforgettable and vivid emotions. The game of "war" is popular not only among young people, but also older people. Women and children take part in it with pleasure, and for many, paintball becomes a way of life or even professional activity. All of the above makes the game investment-attractive, and the business plan of a paintball club is relevant and in demand.

In favor of opening a paintball club, one can cite a large number of arguments. Firstly, no special physical training is required to participate in the game; any person who, for health reasons, is not prohibited from physical education, is allowed to participate in it. Paintball rules are very simple and understandable to everyone. This is not a highly intellectual game in which participation is limited.

Paintball is a team game accessible to everyone, covering a large target audience.

Secondly, paintball is an active entertainment, often taking place on outdoors and with physical activity. That is, it is quite possible to replace a game with a trip to the gym or just pull people out from behind the computer.

Thirdly, paintball gives a controlled release of aggression and relieves stress. With appropriate refinement, it can act as an effective team building for team building and improving the psycho-emotional climate in the office or at the enterprise, identifying leaders. Paintball can become an element of the military-patriotic education of young people in terms of preparing for military service, mastering the skills of handling weapons, and communicating combat tactics. Finally, this is just a fun sports adventure, an interesting format for an anniversary or other holiday that will be remembered by all guests for a long time.

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How and where to open a paintball?

Choosing a location for a paintball club is an extremely important aspect that directly affects the profitability of a business. The playground must necessarily be transportable, interesting and not trivial, as well as convenient and safe. The most rational place for organizing a paintball club is objects with existing infrastructure and premises: pioneer camps, tourist centers, boarding houses, rest houses. Playgrounds fit very well into places with natural obstacles: pine forest, abandoned buildings. But abandoned and remote does not mean unprepared. The safety of the players should be a priority, so all playgrounds should be carefully prepared (removing barbed wire, inconspicuous ditches, repairing floors, checking attics and roofs). If paintball involves a country holiday, then it is logical to supplement the club with other entertainment:

• billiards;
• tirom (bow, darts, crossbows);
• sauna or bath;
• mini-football or volleyball;
• picnic area (brazier, tent, umbrella, gazebo);
• karaoke bar.

It makes sense for a country paintball club to provide as much additional services to keep guests on site for as long as possible. The entertainments associated with paintball do not require special sportswear, but the pleasures received from them turn into a good source of additional profit, which should not be neglected. Country paintball benefits from lower rents, a wide range of services, related entertainment, and larger spaces. Among the minuses, it is worth highlighting the transport difficulties (delivery of personnel to work, transportation of products and materials).

If the paintball club is located within the city, then a developed line of urban transport will attract customers without their own car. In addition, the flow of players on weekdays will be clearly higher than in a country paintball club. Disadvantages - the need for enhanced protection of property and bystanders from an accidental shot, high rent, increased interest from the public and administrative authorities, fencing sites with protective nets. Think carefully about all the nuances before deciding to open a country or city paintball club.

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Paintball: organizational and legal aspects

For reference entrepreneurial activity within the territory of Russian Federation you need to choose a convenient organizational and legal form. Depending on the personal preferences of the founders, this may be closed joint-stock company, partnership, limited liability company or sole proprietorship. The question of how to open a paintball club invariably raises the need to obtain additional permits and licenses. A paintball marker belongs to sports equipment that is structurally similar to a weapon (TN VED group “Sports inventory and equipment”), therefore it is not limited in civil circulation, a special permit for the purchase, carrying and use is not required. The activities of a paintball club are also not subject to licensing.

The second step is finding and renting a suitable site. The most comfortable fields are 50x70 m in size. For a newly opened paintball club, at least two such sites are needed, later their number can be increased. The cost of renting a territory is affected by great amount factors, so it is difficult to give an average figure. Check prices in your area. Each site should be equipped with shelters and obstacles, both natural and man-made. It all depends on your imagination, the features of the premises and the means. Shelters can be built from tires, car skeletons, wood. Stage 3 - ammunition. At a minimum, you will need 10 sets of equipment to organize a 5v5 game. If possible, buy more.

The full set of equipment includes a marker, mask, protective vest, camouflage. Sets can be completed independently or contact specialized stores, which often offer volume discounts. An average set of equipment for 10 markers costs 80-90 thousand rubles. Cylinders and a filling station are attached to it. 30-35 thousand rubles is the accompanying kit with spare feeders (capacities where balls are poured for shooting), harnes and tubes, 20 sets of uniforms and vests, 10 boxes with balls and referee equipment. Please note that carbon dioxide cylinders operate at positive temperatures, for games with air temperatures below zero, nitrogen cylinders are used.

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Paintball costs

The answer to the question of how to open a paintball must also cover aspects of the number of attendants, whose salary is included in the total costs of the founders. There must be a referee in the club, depending on the number of playgrounds, even several referees. Their responsibilities include conducting safety briefings, developing game scenarios, training in handling weapons, and arbitration functions. Judges, in fact, are the administrators of the club. It is customary to consider one judge for a maximum of six people. In addition, a paintball club will need a technician to maintain equipment, a cashier-accountant, a manager to communicate with customers and organize the work of the club, and purchase materials. Additionally, a paintball club may have a driver, cook, waiters, bartender, barbecue or other positions depending on the size of the club and the range of services provided.

An approximate estimate for opening a paintball club in a major Russian city looks like this:

• registration legal entity- 10,000 rubles;
• rent and arrangement of playgrounds - 50,000 rubles (the cost is not fixed, it may vary depending on the materials used and the scale of investments);
• 20 game sets 250,000 rubles;
• staff salary - 90,000 rubles per month (an accountant and a technician with full employment receive from 15,000 rubles, judges (3-4 people) with a piecework payment of about 2,000 rubles a day - 60,000 rubles a month);
• ammunition and equipment repair - 200,000 rubles per month (3-5 boxes of 2,000 balls per day, each box costs about 1,500 rubles).

In total, the initial expenses are about 300,000 rubles, and approximately 300,000 rubles will be spent monthly on servicing the club.

Organizing a paintball game is the key to a successful and prosperous business. The main thing is to compose good business paintball club plan, choose a good location, equip with the necessary equipment. This is quite enough to start, and constant, regardless of the time of year.

Business Analysis

Markets and products. The products used and the overall market strategy will be exactly in line with the interests of other successful paintball field operations throughout the Russian Federation. The products used will be the industry standard to generate revenue and encourage paintball equipment companies to sponsor contests and events that will help attract players from across the region. All products will be considered on a cost-benefit basis and will consider factors such as safety, reliability and price. The development-oriented market will mainly consist of young people aged 16-25 and older than 26-46.

The purpose of the paintball club business plan- development of the indoor and outdoor playing field, as well as income generation through rental and admission to the field. In addition, revenues will be generated from paintball equipment rentals, supplies, and food concessions. These four streams of income should make the initial investment profitable within the first year of operation and secure on an annual basis as the sport of paintball grows across the country.

Services

It is already a hundred million dollar business across the country, with revenue that continues to grow on an annual basis. Similar to a bowling alley in some organizational aspects, a paintball service company provides rentals to players and equipment in a structured environment.

Other income generating opportunities include selling consumable items: paintballs, CO2 fuel refills, and different kinds necessary and consumable equipment. Concessions are another source of stable and significant income that, if properly managed, can lead to significant profits.

As an example for , the paintball club is located in the southeastern part of the city and is the site of an abandoned multi-screen cinema. It is in a demographically popular part of the city and is very close to shopping malls and the main thoroughfares of the city.

There are many places for outdoor play and there are several centralized buildings that would also provide an indoor play arena. The facility is currently unused and is a mandatory and dormant asset for the current owners of a regional theater chain that would like to relinquish ownership.

Taxation

The organizational form of the paintball club will be individual entrepreneurship. As a system, it is planned to use the simplified tax system, 15% of the organization's profit.

Production plan

The production development plan is essential to the overall concept. The business should strive to make it a paintball destination in the local community. There is a certain atmosphere that must be created for this to happen. The type of atmosphere required for success depends on the development of the theme for the playing field.

The theme for a paintball field can be post-industrial or military or something like that. The theme is very important in making the paintball field a destination and not just a place to play. The more successful the theme, the more likely it is that repeat players will return and use the field on a consistent basis. Several topics were discussed and the military theme adopted for the region itself.

An aggressive growth strategy requires us to adopt the following schedule in our paintball club business plan:

• Winter 2017 - Rent of a primary land plot in the southeastern part of the city.
• January 2018. - Bid specifications prepared for contract construction services.
• February 2018. - Applications awarded for March and April above ground construction.
• March 2018. - Above-ground rehabilitation of standing buildings for the inside of the playing field.
• April 2018 - Above-ground rehabilitation of outdoor playgrounds and construction.
• May 2018. An equipment installation and distribution center has been established. May 15, 2018. - Initial promotional blitz.
• June 1, 2018 - the grand opening of the Paintball Sports Palace.