The task is to come up with your own business idea. What kind of business to start or how to come up with the best business idea. Business on other people's hobbies

Found profitable business, which will surpass the glory of Google or Facebook - this is the dream of almost everyone young man XXI century. Even successful businessmen strive to launch more and more new projects, but as soon as it comes to creating this most ingenious new business, enthusiasm is shattered by harsh reality. Questions appear great amount from “How to find an investor who will invest in an idea?” to “How to promote a business?”.

We have collected 15 working ways for you to help.

1. SIMPLIFY THE COMPLEX

For some reason, many manufacturers believe that the more features a product has, the wider the target audience will be. Accordingly, the more money you can earn on it. But often too much functionality scares off a potential buyer. Just imagine, you go to the store to choose an ordinary kitchen knife for cutting bread, and you are persistently offered to purchase a Swiss folding knife for 42 items.

Sometimes it will be enough to simplify the product, make it more specialized in order to get the thing in demand. Just think about what products you use often can be simplified. What features do you want to remove and which ones you want to keep? And after that you can safely release New Product which will definitely get its client.

2. CREATE MORE IDEAS

How more ideas- the more likely that one or more of them will be really interesting and working. Perhaps one of them will make you a real millionaire and provide the life you have always dreamed of.

"The best method to generate a good idea for a business is to choose the strongest one."
Evgeny Deineko

Create as much as you can! But do not immediately grab onto and try to implement them all. Set aside time to generate ideas. For example, one month. During this time, try to sketch the maximum number of ideas.

And after that - another month to critically analyze these ideas and choose among them one that seems the most promising.

3. BE CREATIVE

Creativity allows consciousness to be liberated and create new unusual and non-standard things. Engaging in music, painting, dancing, or any other creative activity allows you to let go of your imagination. And you will be surprised how many wonderful ideas your mind can create after such creative sessions.

4. READ FORUMS AND SPECIALIZED INTERNET COMMUNITIES

This is the perfect place to find new ideas that people really need. At the same time, forums can be very diverse: from specialized publics for startups to small forums for designers or housewives. In almost any forum you can find a section where you can take ideas.

Just define your target audience for which you want to work - artists, firefighters, students - absolutely anyone. You can do the math for the selection, or you can just pick at random - anything will work here.

Then identify the needs of the audience. On these same forums, topics are often created where members of the forum discuss problems and questions. You just need to thoroughly comb through them - and a heel or two of ideas will appear by themselves.

5. SHARE IDEAS

“If you have an apple and a friend has an apple, you exchanged and you got one apple each. If you have an idea and a friend has an idea, you exchange and you get two ideas each. Exchange ideas - it's beneficial for everyone."
Evgeny Deineko

Of course, if you have created a new interesting idea, then there is always a fear that it will be stolen, that someone will use it for their own enrichment, and you will be left with a nose. But in fact, this happens very rarely. Sharing ideas allows you to hear the other person's opinion of it - which is often very helpful. People who hear about something for the first time often come up with valuable comments that the originator of the idea might not even have been aware of. In turn, this allows you to improve the product and make it more useful.

Share your ideas - it's easy!

6. WALK UNKNOWN ROUTES

If the brain receives a lot of new information, it analyzes it in the usual way. And often, to create something new, you just need a fresh look at familiar things. Walking a new route can give you thoughts that might spark new ideas. Plus, it good way unload the brain from everyday affairs and just relax - combine business with pleasure.

7. PUT YOUR IDEAS INTO A NOTEBOOK

The human brain forgets up to 85% of information 24 hours after receiving it. And this means that 85% of the created ideas can remain in yesterday's day, without a chance for implementation.

Once you have an idea, do not shelve it - at least write it down in a special notebook. And the written down idea is not going anywhere, and you can return to it at any convenient moment.

There is a wonderful example in modern business history. All TOP companies Richard Branson were required to carry notebook for your ideas. Later, 10 of the top 11 became millionaires and multimillionaires. Write down your ideas - it's helpful.

8. LOOK FOR EVERY POSSIBLE WAY TO SOLVE THE PROBLEM

you created good idea, but there is already a solution for it on the market? Do not despair and switch to something else. Try creating a different solution to the problem.

It is possible that your solution will be simpler, cheaper, clearer - there are many options why it can become more popular and widespread than the existing one.

9. EXPLORE NEW AREAS

Don't stop at just one area. Even if you are successfully running a business, for example, selling children's clothing, what prevents you from mastering a related business? And the combination of two dissimilar areas in general can create a new direction for business in which you will become the first and only representative.

10. STAY UP

Any novelty is an unplowed field for new ideas. Follow the news in science, business, management - in all areas of knowledge that interest you. Indeed, among the new products, a product or service can be hidden that will blow up the market and become super popular.

Whoever owns the information owns the world. And it is this knowledge that will allow you to be one of the first who can occupy a new niche in a new industry.

11. READ BOOKS

There is nothing to say here. Reading has always been one of the best and simple ways charge you with new thoughts, ideas. It doesn't matter what book - science fiction, business, detective or drama - while reading, the brain works to the maximum, so ideas are born simply and a lot. It is important to write down these ideas right away because they are quickly forgotten.

12. CURIOSITY IS YOUR WEAPON

Take an interest in the world around! Often, some insignificant information about everyday things can lead to the creation of a powerful idea. Ask questions, be curious, learn new things - and ideas will not keep you waiting.

13. STRIVE FOR THE IDEAL

There are hundreds of objects around each person. And 95% of them can be made better, easier, more convenient. There are very few items that can be called perfect. But every imperfect object can be improved, brought to that very perfection.

Many people would be happy to purchase a familiar product that has become more convenient, simple or aesthetic. You just need to choose one imperfect product - and make it really perfect.

14. WALK OUT OF THE AIR

Fresh air, active pastime are essential components active work brain. A 15-minute walk allows you to recharge your batteries for the whole day. In addition, the saturation of brain cells with oxygen helps to think faster and more clearly.

This is especially true for people with a sedentary lifestyle. Go outside and you will see how your well-being improves. And to stimulate the brain, take a notebook with you and make a couple of interesting notes.

15. LEARN FROM YOUR MISTAKE

A successful product solves one or more customer problems. Collect your problems and see how they can be solved in the simplest and most convenient way. Perhaps it will be possible to find a universal way that will help not only you, but also hundreds of other people who are faced with similar difficulties?

If yes, then you are already on your way to creating a great product that will be in demand among buyers.

As you can see, coming up with an idea is easy enough! But this process can be brought to automatism - when the most insignificant thought will create dozens of ideas on which you can really earn money. Train your brain to generate business ideas and master a number of effective techniques for creating a new business and improving an existing one on the course « » . Register now:

Most entrepreneurs simply cannot come up with. They sort through one or the second option, make calculations, discuss further actions with the household, thereby delaying the result. In fact, anyone can come up with an idea. But few are able to implement it.

Ask anyone who has ever thought about starting their own business: why didn’t you finish what you started? Most likely, one of the following reasons prevented him. Let's look at what most often repels newcomers to business from taking action.

Fear

Trite, but true. In principle, quite often our actions are controlled by fear. And the solution is simple: don't let fear stop you. This case is about business.

Indecisiveness is the last quality an entrepreneur should have. Understand successful person simply cannot be infantile and inactive. All that drives him is the desire to achieve more, to live better.

How can you help here? First, setting goals. When you write down all your desires on a piece of paper, the desire to fulfill them should be so great that it will absorb any thoughts of being afraid to start.

Agree where it is better to take a risk and as a result be able to solve the housing problem, relax several times a year, not deny yourself and your loved ones the joys of life. Rather than vegetate all your life on the average salary and be angry at fate.

Lack of necessary connections

In fact, the days when it is impossible to solve a problem without useful connections have already passed. Yes, some questions remained difficult to implement without the necessary acquaintances. But still, thanks to the Internet, you can contact those who you need and ask for advice, help.

Are you afraid? And you try! After all, if you refuse, you have nothing to lose. And if the opponent agrees, this will be a serious step towards a successful start.

Too late

See what you are planning to do. Of course, it’s too late to create a phone or Facebook, but there are quite a few interesting ones that are just waiting for their “owner”, who will finally introduce them to the world.

A lack of money

To be honest, this is not the reason at all. You can start small, find a business, you can search, in the end, take it.

Remember: you will never have enough money. All your life you will feel that you would like to have more. And this is a normal state.

Lack of time

And who has it in abundance? Work, family, study, hobbies, leisure - everything is simply not enough for the allotted 24 hours a day. A competent and rejection of unnecessary and unimportant things can help here.

Lack of necessary knowledge and skills

And that's not a problem either. Just learn! Thankfully, in modern world You don't even have to leave your home to learn a skill or an entire profession. On the network you can find various video lessons, download necessary books, after all, get distance education.

Knowledge is not given at birth. Each person acquires them at some point in life.

Lack of a good idea

Yes, it's hard to come up with something new. In our time, it would seem that everything that is needed has already been created. Therefore, it is not in vain that developers of really fresh and useful ideas give the Nobel Prize.

But it is quite possible to improve what is already there. It is enough to look around. What do you think is underdeveloped, what would you like to modernize? If you ask a good question, not even one, but several sensible ideas can be born!

Unwillingness to take risks

It is unlikely that when we talk about a business idea, we mean a deadly risk. Of course, if we are not talking about a criminal occupation. But we do not discuss such options here and will never discuss them.

Even if something did not work out, this is not a reason to despair. On the contrary, you will become stronger and wiser, and next time you will know how to prevent failure.

No matter how trite it may seem, but here the saying “He who does not risk does not drink champagne” will come in handy.

Bad performer

It seems to you that you are a generator of ideas, but you don’t know how to put them into practice? 90% of the time it's a scam! Lack of desire to move from thoughts to action, as a rule, lies in laziness. After all, the implementation of the idea is a real way out of the comfort zone. Sometimes, it is quite difficult, time-consuming, difficult and inconvenient.

But again, returning to the question of successful businessmen. Each such person is the one who is not afraid to roll up his sleeves and work hard. After all, he does this primarily for himself, for his own good, and not for some strange uncle.

perfectionism

You live with the motto "All or nothing?". In some respects, this is not the best principle. And often, under perfectionism, ordinary complexes are hidden.

How to deal with it? Implement each item of the plan step by step, trying to do every step perfectly. As a result, you will collect the whole puzzle.

It is very important not to listen to the opinions of others. As a rule, advisers are “couch experts” who have achieved nothing in life except the ability to give advice that they do not understand.

Relatives are not supportive

Almost every successful person in his interview will say that at first no one supported his idea. So, as you can see, this is a fairly common situation.

However, if your wife or parents are against your endeavors, this is not a reason to quit. They are ordinary people with their weaknesses and have the right to make mistakes. And they are most likely wrong. Every person is entitled to a chance. Especially when it comes to increasing wealth.

It's a shame to burn out

Life won't stop there. Yes, it may be unpleasant and insulting, you will lose your investment. But you didn't steal money from a blind old lady and you didn't kill anyone. Starting your own business is not a shame. Yes, there will probably be people who will speak ugly in your direction. But you don't care about that. As a rule, they never tried themselves as an entrepreneur and did not achieve anything in life. Because it's hard. Do you want to be that kind of person? A loser who only learned how to make offensive remarks about others? We are sure not!

Unsuitable country for business

Honestly, every country has its own nuances. And that's no reason to give up on your dreams. Despite some obstacles in domestic business, everything opens more stores and production, appears a large number of new entrepreneurs. So, is it real?

And finally, let's helpful tips Jeffrey Fox on how to come up with a business idea. They may seem naive to some, but there are still a lot of useful phrases here.

· Look for narrowly focused ideas. For example, a gym for those who are over 30. Yes, you narrow the circle of clients somewhat, but increase the number of those who are really over 30 years old.

· If there is a family business, this will be an excellent springboard for starting an entrepreneurial activity.

· Think about what you can do best. As practice shows, those ideas in which the entrepreneur is well versed give good results.

· If your idea was rejected by a sponsor or company, this is not a reason to despair. Often, brilliant discoveries were initially criticized.

· Learn how to properly collect information about your idea. In this case, you will learn a lot of useful things and be able to prevent a number of mistakes.

· Buying a business. If there is already ready business, available for sale, and you are interested in it. Why do everything from scratch? And the funds for this can be found through a loan or installment plan.

We hope these tips will help you not only come up with your own business idea, but also not be afraid to implement it. We wish you good luck!

We need a pencil and a sheet of paper.

1. Write down 3 of your hobbies,
2. Write down your skills
3. Write down your current profession,
4. Write down what your inner circle is doing: relatives, friends, acquaintances,
5. It's a strange question, but what would you be doing now if you didn't have to earn money?
6. Read - maybe you will find something for yourself + .

These are 6 options that can push you to some idea. It was promised 7, so:

7. Synthesis

It's easier if I tell you with examples. Let's say your answer to the 5th point is to make a movie. And the 3rd or 4th points, well, let it be - work at a pipe-rolling plant. Ideas?

• Make a film about the factory
• Make a film about how pipes are made
• Make a film about people who work in a factory that makes pipes.

Discovery films about how things are done are very popular. Filmed - put on YouTube, earn money on it. Also business. True, one video will not be enough, but that's another question. Yes, you can make millions on this, examples.

Here I will say one more thing, on point 5. Do not expect that you will ever earn a lot of money and be able to do what you really want. Act now. If you want to do charity work, nothing prevents you from donating part of your income to foundations, and on weekends, volunteering for a couple of hours at different organizations. If you want to make films - shoot for an hour a day, you can allocate a hobby for this, shoot, experiment, post it on YouTube. You don't have to wait, you have to do it, otherwise you can't wait.

Or instead of shooting a movie, you can find buyers for your factory's products and get your share of the sales.

The essence of the 7th option is to compare two or more previously recorded maxims in a different order.

Having chosen a certain niche, check it through wordstat.yandex.ru - this is a service for checking the frequency of requests for certain words in Yandex. Often, this is how you can specify your choice, and we are talking not only about regional binding, but also about related aspects.

Sources of business ideas

How to make the best use of ingenuity and creative thinking? The best sources of innovation are:

Own skills, knowledge and abilities. It is known that favorite things are done faster and provide an opportunity to relax or experience the joy of achievement. Everyone has an ability in some area, and you need to have the courage to put aside embarrassment, laziness and insecurity and think: what need of clients can my favorite activities satisfy? Maybe the hobby will stop pulling money, but will start bringing it?

It is worth thinking about what is happening around. Is the climate changing? Is there a new vehicle? Is firewood getting expensive? What customer needs will increase as the problem grows? How can I satisfy them in six months or 5 years?

Aerobatics is the invention of new services or products. And creating a need for them in the buyer! You should start thinking from the end, imagining a satisfied consumer with a realized idea. And move to the beginning. It is not easy to think about a problem from an unusual point of view, to look for something new. But go for it!

Increasing the value of what is being sold. The raw material costs less than the finished product. Maybe sell cheese instead of raw milk? It's worth asking yourself: what about the services or products I buy is uncomfortable and can be improved?

Where can I find an idea for a startup?

Mass media. This is the best place to learn about fashion, changes in demand and the development of new technologies. By carefully reading or listening to journalists, one can understand what is now in special demand and offer customers the opportunity to satisfy demand.

Visiting exhibitions, forums of industrialists. As a rule, mass media inform about the future exhibition. Here they do not just inspect new products, but get acquainted with representatives of companies, wholesalers and suppliers of raw materials. New contacts are very useful.

Questionnaires and surveys. The tastes and preferences of customers, their opinion about the work of companies, criticism of activities - a source of ideas for improving and optimizing the old or new business. Useful and observation of buyers, the release of trial batches of products.

Brainstorm. We pose a question and look for the maximum number of answers (albeit delusional) for a limited period of time. The most fantastic ideas are taken into account, rational grains also come across in them.

How to come up with an idea for a business - a technique

The main condition for starting your own business is to have an appropriate idea. In the process of inventing it, one should discard the typical false stereotypes that can prevent the emergence of interesting thoughts. In particular, you should not consider the connection of a business idea with something mysterious, and also think that it must be revolutionary. In addition, it is a mistake to believe that if your idea does not allow you to become the first in the market, then it does not make sense to open a company. Another false stereotype is the need for the appearance of only one single thought regarding the opening of a new business, and only at the moment of inspiration.

When studying offers on the market, it is worth thinking constructively. It will be good if you discuss your idea with experienced businessmen. It may happen that in the course of this discussion, questions will be asked that were not even thought about before. The main thing here is to be objective. This will allow you not to fall in love with your own business idea, believing that it is the most perfect.

To come up with an idea for your business, you should initially make a list of your skills that you should write down on paper. Based on your abilities, you can analyze services not represented on the current market that are in demand among consumers. Would it be useful to listen to others, what do they say in local shops, cafes or restaurants? What products and services are people dissatisfied with? What does the public need? What is in demand?

After drawing up an idea for starting a business, it is worth considering whether consumers are ready to give money for your service or product. To do this, you can test them on friends. This will give an opportunity to check how ready they are to buy it?

After coming up with a business idea, it is worth waiting a little time for the euphoria to disappear and the opportunity to objectively look at your idea from different angles appears. If, nevertheless, it turns out to be wealthy, then you will need to sketch out a business plan.

The information provided will help to structure the knowledge of the future entrepreneur about business and learn something completely new. The material will help to draw up a plan of action, including choosing an idea and a business area. So what business to do?

What are the goals people pursue when starting their own business?

Many are thinking about opening own business. First you need to understand, what are the reasons for such a decision, what is the motivation? At first glance, it may seem that there are quite a few answers. But only two are correct.

The first - a business is created for subsequent sale, the second - to receive dividends from it. These reasons are clear to everyone.

If a person opens a business in order to sell it later, then first he needs to invest a lot of his knowledge, skills, time and, of course, money. In a couple of years, he will be able to receive an amount for the sale of his business, many times more than the initial investment. The work doesn't end there. New directions, niches are chosen, new business. Most often, this scheme is used on the Internet.

If a person wants to make a profit from his business, then he invests his resources in creating a business and promoting it. As soon as the mechanism of work becomes debugged, profit begins to appear regularly, thereby providing a constant income to the owner. This scheme is used for offline space.

In any case, it is money that is the root cause, for the sake of which people open their business. It is also important to understand that a business spends a lot of time, requires high costs own forces, especially at the very beginning. You need to choose a business that will be interesting. It is unlikely that it will be possible to work qualitatively with what you do not like.

What kind of business to do - stages of developing an idea

1. Assessment of available resources: money, time, mental strength, strong-willed qualities.
2. Assessing the possibilities of attracting third-party resources, as well as finding those that can really help.
3. Assessment of external conditions: identify possible obstacles, difficulties, find positive aspects, develop ways to carry out activities in existing conditions.
4. Assessing Your Skills: Be clear about what you can do well, write it down.
5. Choose from the list the most pleasant items.
6. Understand what people are willing to pay for out of all this. This business will become a business idea.

This path is the most optimal. He will help a novice entrepreneur to choose a business to his liking. It is worth reading this article, "trying on" all the situations for the chosen idea, considering each item in detail for your case.

You need to look for a niche for business carefully, be sure to consider all the possibilities. For the best effect, you can put yourself in the place of the client and understand what he would like. After that, it is worth answering a few questions for yourself:

• Did you find any shortcomings in the chosen business?
• Have you found ways to structure your work so that you are better than your competitors?

If the answers are yes, then you can be sure that you have found your business.

We determine the required amount of investment

Any business is opened in order to make a profit, which will not only cover all costs, including their own time and effort, but also bring income to the entrepreneur. And it does not matter at all whether he will produce something, resell or provide services. First you need to calculate your income and expenses. In this case, the profit should be divided in half, and the costs should be doubled. These figures will be more plausible. The airbag is another plus 150% to the costs. This amount will determine the amount of funds that you need to invest in the business.

Testing and launching the project

Once the idea is defined, it is worth testing your idea to see if it will actually generate income, not a loss. For your own confidence in success, you need to create a trial version and try to implement it among people. Relatives, friends and acquaintances can act as buyers. You need to find out their opinion about the product, wishes for design or functionality, let them share their opinion with you. This information will be very important.

After successfully passing this stage, you can try to sell the goods to strangers who will be more impartial and will be able to give objective assessment. If there are cons, it’s even good, because they were identified even before the opening of the business. If you managed to make money on this, you need to register an enterprise, buy necessary equipment, hire workers.

After that, you can start manufacturing the product and sell it. The success of the enterprise will depend most of all on desires, aspirations, and actions.

How much will you have to invest?

Any business is an investment of money, time, knowledge. When opening your business, you need to decide what resources you can really use.

There are two ways to go: either make large investments, or get by with a small amount.

The former, of course, is more reliable, because the money will be insurance in case of sales declines or the end of the season. This type of investment will pay off very quickly, in a year or two, and after that it will already make a profit. However, if a business is created for subsequent sale, then it will be quite difficult to find a buyer, because he can simply open his own business for the same money.

Not many people have large sums of money. Most often, a person has limited resources. And he does not have to choose, because only the second option will be suitable. At the same time, he also has a lot of chances for success. You just have to work long and hard, solve all the problems that arise on your own, look for ways out of difficult situations. The most important thing is not to give up and fight for your business, make it better. And if there is enough time and energy, a person will make a profit both from the sale of the business and from the operation of the enterprise, when his business really works.

On the initial stage it is very important to define start-up capital and only then start looking for a suitable idea.

What third party resources can be used?

Third-party resources are not just attracted cash. The list is much longer. So an external resource can be information that other people have about the economic situation, the characteristics of the region, demand, existing problems in the city and how they can be solved, making a profit from this. And this is only a small part of those funds that can be useful to an entrepreneur. It is important to be able to see sources of income in everything that surrounds.

So, for example, having information that some important event will be held in the city (Olympiad, football championship, world festival), you can invest in opening a souvenir shop or hostel. After all, it is for these types of services that there will be the greatest demand and in a short time they will bring more profit.

You can open online training of people in computer literacy. Children will send their parents, grandparents to them so that they can communicate with each other regardless of location.

A person who has an “entrepreneurial streak” always looks at the things around him through the “prism of profitability”. He can almost instantly determine what can be a source of profit. And the use of additional resources for him will be an excellent opportunity to accelerate the development of his business.

How important is the external factor?

External conditions affect the success of the business. They can be completely different: the number of possible customers, competitors, the population of the city, the demand for the proposed service or product. Before choosing the direction of your business, it is very important to analyze the situation on the market, taking into account as many factors as possible. It is also necessary to assess the risks, calculate the costs, and consider the available opportunities. If you are confident in your own success, then you need to choose a suitable niche and open a business.

All large companies before opening a new point, they thoroughly study the conditions on the market. Some even have individual structural units who carry out serious marketing research, on the basis of which decisions are made on the opening of new outlets. Without such an analysis, companies do not take action.

I would also like to cite the method of finding a business idea from Jeffrey Fox with his work "How to make big money in a small business."

Of course, some excerpts from this book cause a smile, because. not entirely designed for the mentality of the inhabitants of the former CIS. Although someone, obviously, will be able to find useful moments for themselves.

So, the ways to find ideas for private business, according to Fox, are as follows:

1. Abilities or even talents given by nature may well become the starting point for business development. Moreover, this option will bring real pleasure.
2. Family business. If there is one, of course, it can be an excellent starting point, because. will allow you to know the whole "kitchen" from the inside.
3. The market in which the company operates, in which the future entrepreneur works. More precisely - the market that is not covered by it, but corresponds to the direction.
4. The same can be said about ideas thoughtlessly rejected by the company. With the right approach, they can become a real treasure.
5. Careful collection of information on franchising is already the key to success. This will help you find an unoccupied, then promising niche in business. Most often it will be some kind of narrow focus. A sports complex for those over thirty - why not an idea? Or health care services for the elderly. Or help busy people who are on frequent trips, but at the same time want their houses, apartments, and just ordinary household issues to be in a permanent order.
6. small ethnic groups. Of course, this phenomenon is more typical of the United States. But we also have enough of them. We must try to study the needs of these people (and, preferably, their language) and determine which of them are the most difficult to reach. If you find ways to this access, then such a "chip" will be very original and in demand.
7. Collecting information about various skills and abilities will help not only to feel modern man, but it can also "throw" a great business idea. Interior design and landscaping, gardening, renovation - all these industries are far from being as developed as it seems at first glance.
8. Company buyout. This can be done with a loan, for example, but very carefully. Why the company is being sold, how successful it was in the market and what are the future prospects - all these questions require balanced and thoughtful answers. And for this you need to have a certain experience and sufficient knowledge base. Therefore, it is probably easier to buy a company that had personal experience work.
9. An old, but undeservedly forgotten idea, almost from the school bench, with a new look at it, can become an excellent business.

One of the main conditions successful business, according to Fox, to thoroughly study the product or service being sold, in order to boldly try on the title of professional in the future.