Success stories from scratch - learn from the best businessmen. The history of successful people in the world

In every disaster, in every failure, there is a breakthrough, a seed of success, new opportunity but we just don't know about it. We just weren't taught it. We perceive every failure as a blow of fate, as a slap in the face, as a bandwagon, as bad luck, as a catastrophe. But only through the struggle with failure can you achieve something worthwhile if you stubbornly continue your work.

All over the world, successful, rich, healthy people treat life's trials and blows of fate in the same way. Their motto is: "Whatever doesn't kill makes me stronger." A strong person perceives any test and failure as a stage of growth.

The weak and the poor also have the same attitude towards failure. Failure for them is God's punishment, bad luck. Born at the wrong time, in the wrong country, received the wrong upbringing. In short, any pain kills them. Weak man, weak in all respects - in the spiritual, physical, moral, mental - any failure makes even weaker. Faced with adversity, he feels only fear.

We invite you to be inspired by the fates of people who, it would seem, from the deepest bottom, from the deepest abyss, flew up, turning into beautiful, great princes and queens.

Michael Jordan

I have missed more than nine thousand times in my sports career. I have lost over 300 matches. Twenty-six times I've been trusted to take the final shot for the team to win, and I've missed. I fail again and again. That's why I'm the Champion!

These words belong to the greatest athlete of our time, the legendary man Michael Jordan. The great basketball player who earned about five hundred million dollars during his sports career. The man who became the idol of the youth of the whole world.

In America and Europe, Michael Jordan is a megastar. Moreover, this person is not just an excellent athlete, but also an exemplary father, an exemplary family man, teacher, and thinker. And it is his words that perfectly describe the attitude of outstanding people to failure.

Michael Jordan didn't get picked on the high school basketball team as a kid because the coach decided he didn't have the talent. It was a test. And what did the black boy do? Filled with tears, dismissed nurses and forever abandoned your favorite sport? By no means! He just started working out more. Much more than his peers, the happy members of the school team! So, from defeat to defeat, from misunderstanding to misunderstanding, from test to test, he became an outstanding athlete and champion.

Each failure carries a huge charge of success. No wonder the Chinese and Japanese characters for "catastrophe" have two meanings. The first meaning is failure, catastrophe, and the second meaning is new opportunities. If you ask any businessman, entrepreneur, what caused him to take off, you are sure to get to the bottom of the true starting point. It will be nothing but failure.
V. Dovgan

Michael Bloomberg

Hear the life story of the mayor of the world's financial capital, New York City, Michael Bloomberg. The multi-billionaire created a unique company with a multi-billion dollar turnover and became a vivid embodiment of the Cinderella story or the great American dream. A young man from a poor family, almost accidentally entered college, after graduation he began to work in brokerage company. He gave this company many years of his life, but he was fired. Disaster, failure, fiasco. Why did they fire him, and not some other employee? Because he is the weakest of all? Because he's a loser? After all, he gave this company so much time and heart, treated it like a family!

It would seem a complete failure, a complete disaster. But it was at this moment that Bloomberg's great empire was born. None today financial institution the world is not complete without TV channels and information systems that he created. He achieved not only tremendous success in business, but also in politics, becoming one of the brightest mayors of New York, and this is a very complex city with large debts, high crime, and huge problems - all of which he inherited from previous mayors .

When he was elected mayor, he discovered that the city budget was in a catastrophic state: it was bursting at all seams, New York had been living beyond its means for many years. But Bloomberg didn't mind. He said he would work for one dollar a year to make up the shortfall more quickly. He, like all ordinary New Yorkers, rides the subway, and when the subway workers put forward demands that were impossible for the city and went on strike, he calmly went to the store in front of all the townspeople, bought a bicycle and rode to work on a bicycle.

Surprisingly bright person, bright destiny! But it would not have taken place if Michael had not been fired. He would not become a multibillionaire, he would not become a famous politician.

Walt Disney

Another loss story. Walt Disney is a man who left an indelible mark on the earth. Young Walt was fired from the newspaper with the degrading, shameful wording "for lack of ideas." Some small newspaper, some insignificant editor-in-chief, throws Disney out with a verdict that he is mediocre, that he is a fool. And it was this pain, this tragedy in his fate that led to the birth of a great empire, the great world of Walt Disney.

The second failure did not wait for Disney for very long - having drawn his first cartoon character Oswald the donkey, he tied himself up with a partnership with an extremely dishonorable person who secretly redid all the contracts behind his back. One fine day, when Disney came to work, he heard: "All cartoons, all contracts with film distributors belong to me, and even the donkey Oswald, who has already become famous, also belongs to me. Here, dear Disney, you have a salary, work for a pittance You are no longer the owner or author, just nobody!"

A vile stab in the back, a vile betrayal. But that was precisely what inspired the birth of the famous Mickey Mouse character. Who knows, without this betrayal, the history of world animation could have gone in a completely different way, and you and I would never have had the opportunity to laugh and grieve with this wonderful character, there would not have been such an unusual attraction in the world as Disneyland. At the moment of the betrayal, Disney was killed, he suffered a colossal nervous breakdown. But he found the strength to say to this scoundrel: "Take this freak! In the world with which I am friends, there are a huge number of new heroes!" And on the way home, he drew the famous Mickey Mouse.

Don King

An interesting story of the rise of the famous boxing producer Don King. The black boy grew up in the backyards of a big city - in a Negro ghetto, where alcohol, drugs, and crime reigned. What fate could await him ahead? Prison or death.

At first, that's how it happened. As a gambling guy, Don King held an illegal sweepstakes. After a fight with a debtor whom he killed, he ended up in jail for a long time. And this is where the miracle happens. He starts from morning to night to read smart books, begins to completely change his life, his worldview. The prison administration, seeing positive changes in the prisoner, filed a petition for early release.

A completely different person came out of prison. A highly educated, well-read person who constantly quotes Dostoevsky, Socrates, Plato, Einstein. He took up producing in professional boxing, took it to a whole new level and became his legend. Don King went down in history as the man who first organized the fight between Muhammad Ali and Furman with a prize fund of the then unthinkable amount of $ 10 million. Who knows, if a tragedy hadn't happened in his life, if he hadn't gone to jail, maybe he would have simply become a drug addict, drunk himself, turned into a homeless person.

Soichiro Honda

Every failure brings new opportunities.

These words are quite applicable to the fate of one of the entrepreneurs - Soichiro Honda. An illiterate locksmith from a small Japanese village dreamed of starting his own business. Having collected all the money, even selling his wife's jewelry, he set up the production of piston rings for the Toyota automobile company. His fellow villagers were puzzled and surprised - how could an illiterate person open a business? In addition to making piston rings, Honda was constantly working on his technical inventions. For a long time he did nothing.

Colleagues laughed at him, they believed that we should just continue to produce these rings and not invent anything new, otherwise he would soon go bankrupt. They mocked him, and it always happens, because little people who are afraid to take risks, afraid to take a step, in general, to do something themselves, enthusiastically accept any of your defeats. They are glad that you didn't succeed either. This is an excuse for their gray, boring, beggarly life. This is internal guarantee that they live right, do not stick out, do not take risks and do not suffer.

Imagine how Soichiro Honda felt when he heard those taunts. But it was at this moment that a miracle happened. Soichiro figured out how to ride a bike without expending effort. He attached a small motor to his wife's bicycle and made his first moped. If at that moment he had listened to the "well-wishers" and refused to continue inventing, maybe all his life he would have been just one of the thousands of Toyota suppliers. Nobody knows, but quite wealthy person.

It was from failure that the great Honda empire was born, which is now one of the five largest automotive giants and produces 75 percent of all motorcycles in the world and a huge amount of necessary household appliances. Remember Soichiro Honda's formula for success: "99 losses equals one victory!"

Akio Morita

Let's look at how Sony was born. Designer Akio Morita's first product was rice cookers, which worked horribly, burned rice, and often broke down. It was a defeat. The product was extremely unsuccessful. But it was precisely this failure that prompted Akio Morita to create the first tape recorder, the first transistor.

The first failures of the Sony company changed its face, determined a completely different path of development. And it was this path that turned out to be fantastically successful, and it was he who brought Morita wealth and fame (in the 70s, Akio Morita was the richest man in the world).

Pietro Ferrero

All of you are well aware of such wonderful sweets as "Roche", "Raffaello", "Kinder Surprise" - chocolate eggs with amazing toys. But few people know how the Ferrero empire was born. Today it is a company with a turnover of more than 10 billion dollars and a worldwide reputation.

It was after the war in a small provincial Italian town. Pietro Ferrero decided to make a homemade candy business and bought cocoa, powdered milk, butter, sugar, having invested in them all their savings. The family prepared for the city holiday for several days and made sweets, hoping to sell them profitably. And just a day before the holiday, a tragedy occurred. The day was very hot and all the sweets melted. Ferrero's wife, having entered a makeshift warehouse, saw instead of sweets a spreading sweet mass. The tragedy was so strong that her legs buckled, and Ferrero himself, looking at this catastrophe, simply turned gray.

But a way out was found. They cut the bread and spread it with this sweet paste, making sweet sandwiches. The next day, Ferrero and his wife not only saved themselves from complete ruin, but also earned good money, because these sweet sandwiches flew away "like hot cakes on a frosty day." Thus, an amazing product was born - Nutella chocolate-nut spread.

Later, when the Ferrero company experienced financial difficulties, Ferrero proudly said: "Saint Nutella will help us!" Indeed, this product has always given the Ferrero company super profits and has been popular with children around the world for decades.

on the picture : Michele Ferrero, son of the founder of the company, who contributed to the development and success of the Ferrero Group

Joanne Rowling

We all admire the amazing literary hero Harry Potter. But few people know that the miracles that happen to this amazing boy and his friends are nothing compared to the miracle that happened to his literary mother, writer Joan Kathleen Rowling, or Jo, as she was called from childhood in the family.

This amazing woman was born on July 31, 1965 in England, in the small town of Chepingrodtree. She spent a typical childhood of a girl from a small town without any troubles and upheavals. After graduating from school, Joan enters the University of Exeter, where she chooses the specialization "Philology", studying in depth French, Latin and ancient Greek.

Joan began writing her first Harry Potter book back in 1990, when she was twenty-five years old and worked as a secretary in a London publishing house. She did not have a computer, she wrote her bestseller on pieces of paper and put them in a shoe box.

At the age of 26, Joan goes to Portugal to teach English and soon meets Jorge Arantes, a journalist and playboy, and marries him a year later. The ambitious husband could not find a job for a long time, and therefore Joan, in order to support her family, had to teach English almost until the birth of her daughter Jessica. And already in October, Joan, whose family life did not work out, with a three-month-old Jessica in her arms, went to the only relative and close person - to her sister in Edinburgh. She became a semi-poor single mother and lived on public assistance on the outskirts of the city in a gloomy slum. Rowling received only 70 pounds a week, which was completely spent on food and some clothes for Jessie. She was very embarrassed by her plight, literally turning into a beggar.

The death of her beloved mother, the constant lack of money, the difficult separation from her husband, who literally pushed her out of the house with a small child in her arms, contributed to the development of severe depression. Sometimes on rainy evenings, when her daughter was sleeping, it seemed to Joan that this black streak of life would never end. From the terrible reality, Joan escaped only at the desk.

Joan wrote her first book for almost five years. Joan sent the manuscript of the book "Harry Potter and the Philosopher's Stone" retyped on an old typewriter to various publishers, from where the standard replies came: "Too difficult for children. Children will not be interested."

But in 1995, the streak of terrible failures finally ended - the manuscript ended up in the Bloombury publishing house, which specialized in the production of children's books. From this moment on, an amazing turn takes place in the fate of JK Rowling - ugly duck turns into a beautiful swan.

The first book was published in July 1997, the same year Joan received a grant of 12 thousand dollars and finally bought a computer. Further more. The Americans bought the rights to The Philosopher's Stone from her for $110,000, and by the summer of 2000, the first three books had sold thirty-five million copies and were translated into 36 languages. Harry Potter books literally conquered the whole world. And Rowling herself has become a superstar, a cult writer of our time. What about our time! All times!

Oprah Winfrey

The number one star in show business, TV presenter Oprah Winfrey has broken all records in the field of making money and in popularity on television. Today, tens of millions of viewers look with admiration at this full African-American woman. She is an idol for millions of people on the planet. Imagine what this means in America, where two hundred years ago black people were slaves, and a hundred years ago they were refused even to ride in the same bus or buy goods in the same store.

But Oprah did not come quickly to her victory. In childhood and adolescence, Oprah's fate was not the best. She was born in the slums of one of the poor quarters, where prostitution, violence, drugs, crimes were almost the main occupation of young people. She left home very early, wandered, took alcohol and drugs, and was promiscuous. At 16, she gave birth to a dead child, not even knowing from whom. As a child, it was only by chance that she was not sent to a juvenile prison for theft - she was saved by the fact that the prison was overcrowded.

A tramp, a thief and a drug addict, Oprah naturally missed classes for months and wrote with many mistakes. Most people with her fate would have laid down their hands long ago and never dreamed of millions of dollars, of fame, of fame. But Oprah had a hope, a dream to achieve the best in life. And fate smiled at her: she managed to find a job at some small provincial radio station. At first she did all kinds of auxiliary work in the office, then she was entrusted - for the first time in her life - to go on the air.

And the star lit up! Today she is the owner of more than a billion dollars, a giant world megastar!

Believe in yourself, you can do it too great success if you really want to! Good luck to you! We know YOU CAN!

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A large number of football fans and football fans know that professional football players receive not just big money for their game, but huge ones. Everyone has heard the opinion that football players, as well as their wives, are always provided for and live wealthy and rich. Most amateur football players, as well as professionals, earn enough to live a comfortable life, but the best of the best earn much more. Everyone is wondering how much Cristiano Ronaldo earns.

How much does pewdiepie make

Millions of users around the world visit Youtube every day. Here everyone will find a video to their liking, and these videos will never end. Someone just watches the video, someone creates content in the hope of becoming popular and making money on it. Youtube has long ceased to be an ordinary video hosting, for many this platform is a source of stable income. However, not everyone achieves success in video blogging; out of hundreds of thousands of video bloggers, only a few become truly popular. One of these people is a blogger from Sweden, Felix Kjellberg, known to everyone by the nickname PewDiePie. For 6 years of the existence of his channel, the blogger managed to make a fortune. How much he has already earned and how much he earns per month, we will try to find out in this article.

Success stories from scratch - learn from the best businessmen

Success stories from scratch, why read them and what conclusions to draw? Inspiring success stories of businessmen: the resilient Donald Trump, Eduard Tiktinsky, who started his career with a deceit, and the young guy Vadim Kulubekov, whom millions are waiting for ahead.

Success stories from scratch the richest people in the world do not appear just like that, having studied them, you can understand that success and recognition come only as a result of hard work. It seems that businessmen are lucky in life, they are talented and they are lucky in business development, but even the most incredible success stories speak of a combination of factors that depend solely on the person himself and on his hard work. The main thing is to find a business in which your talent will be fully revealed, and the work will completely captivate you.

It’s always scary to start something new, different thoughts start to creep into my head that I won’t succeed, I’m not like these rich and talented people. Then it is worth reading motivating success stories, from which it is clear that desire and work will sooner or later bring their monetary rewards.

Of course, on the way to financial success, one has to face failures, and no one is immune from making mistakes.

Failures only temper a person’s character, make him do certain conclusions, which then will surely bring their dividends.

No matter how much you study theoretical books on leadership and psychology, on investments and economics, real life will always be the best teacher. And real stories success, which describe the mistakes made at the beginning in business development, the fall after bad decision and amazing highs, can be a great guide to your career.

It is important to clearly set a goal and go towards it step by step, analyzing the changes, being absolutely confident in your abilities and your success.

So, let's look at interesting success stories of people who were able to achieve the desired goal and financial well-being.

Donald Trump

His surname in translation sounds like "trump card", with such a surname it would be indecent not to tempt one's fate in business. From the Trump success story, 7 tips can be distinguished.

Born into the right family

Donald's father managed to develop a big business from scratch. From him, Donald adopted a tough character and business acumen.

Consider yourself a winner

As a child, he spent a lot of time in the church and it was there that the priest taught him important truths and positive thinking.

Keep the Three Commandments All Your Life

Donald set himself the following tasks:

• Think broadly;
• To think that you already have everything;
• Never give up.

Education

This is the right path to the right business success story. Despite the fact that Trump did not have excellent grades, he took his education very seriously. After all, he knew that it would be useful in doing business.

Never stop in the face of difficulties

My father was engaged in the construction of houses for poor people. The son decided to go to the opposite side and began to build houses for wealthy people. Thanks to his punchy nature, completely without outside help, he found investors and turned his dream into reality.

One success will surely be followed by another.

As soon as the construction of one successful project was completed, Donald immediately took on another, and each subsequent object was larger and more profitable.

Watch your image

If you make a brand out of your name, then business partners will have confidence and a desire to cooperate with you.

Must sign a marriage contract

Although this does not apply to the success story, it is still worth considering. Donald's personal life was not always successful. Three marriages and two high-profile breakups with large payouts led Donald to conclude that a marriage contract was essential.

Edward Tiktinsky

Tiktinsky is a role model in the history of financial success. Even in his youth, he was convinced that he would definitely become a businessman, rich and he would have personal assistant and a housekeeper. He did not have to wait long for the fulfillment of his desires, he was able to achieve everything very quickly.

The career of an ordinary boy from a poor family, where his parents were therapists, began as an assistant in one of the real estate agencies, which was headed by Daniel Corcoran. At the age of 20, he moved to the position of project manager at the International Center. And a year later he was a marketing manager and began to establish the RBI holding.

Thus, real business success stories for someone come true after just a few years of hard work. In his personal blog, Eduard writes that there is no single way to achieve success in business.

Eduard Tiktinsky says that work should bring pleasure to a person and should not be a burden to him, this is how it will be possible to achieve success in a career.

At the moment, RBI is in fifth place in the ranking of the largest construction firms Petersburg, its main focus is the mass construction of houses. Also, RBI is without a doubt the leader in the construction of the most elite complexes in the Northern capital.

Misses in Tiktinsky's business

Stories of how to make money are not always cloudless, simple and easy. Every businessman has nasty blunders. For example, Tiktinsky, as evil tongues say, "made" his first capital thanks to financial fraud when he worked with Daniel Corcoran. Allegedly, they expanded very quickly, a year later they opened several branches in large cities. And in the end it all ended with a deception of depositors. Nearly $1.5 million was raised from the people for the construction, the money went missing with Corcoran. Naturally, Tiktinsky had serious problems after all this, especially since one of the firms was registered to him.

When the holding was already his, he had to face a very serious task - to get an agreement on the construction of a high-rise building from an angry crowd. The residents needed a public garden and a playground, but instead the construction of a high-rise building began. The conflict developed due to some inconsistency in the documents for the land. Initially, it was bought by the holding, but since it was not built up for 5 years, it passed into public ownership. Quarrels constantly arose between builders and residents, there were even fights, the scale of the conflict turned into a threatening position. The city prosecutor's office, veterans of Afghanistan, etc. were involved. In the end, everything ended as soon as the governor of St. Petersburg, Valentina Matvienko, announced the cessation of building a house.

Despite these challenges, amazing success stories don't just end there. A smart leader will not give up halfway, he will bring it to the end, stepping over difficulties.

Vadim Kulubekov

Not only millionaires have interesting business stories from scratch. You can get valuable experience by getting acquainted with the history of a not yet huge company. For example, Vadim Kulubekov, at the age of 21, was able to create a company engaged in the construction of prefabricated buildings. His initial capital was only 100,000 rubles. After 5 years, a small production warehouse, which employed 4 people, turned into a modern factory with an area of ​​5000 m2, a staff of 150 people.

Vadim Kulubekov fully agrees with the phrase of Howard Schultz: “If you didn’t get a chance, then you simply didn’t use it.”

Everyone has the opportunity to succeed, the main thing is not to miss it.

At the age of 19, Vadim's father died, after that the guy's life changed dramatically, and he had no one else to rely on except himself. He never wanted to work for someone else's uncle. Having tried to sell something, he nevertheless chose production activities.

Vadim found a site of 100 m2, where he and his workers could process timber. He built a cabin there, in which 2 builders and one welder lived in one half, and an office was located in the other. The change house was so successfully designed that after 3 months 10 such buildings were ordered. Thus, by gradually increasing the number of employees and the construction site, the company is moving forward with confident steps. In the future plans to open a network of branches in major cities.

This is how small business success stories can grow into millionaire stories.

7 youngest successful people in business history. Real examples from the history of business of the success of young millionaires who achieved everything by their own efforts. All of these successful young businessmen made their first million in their 20s. Each business was invested with an idea, the success of which no one suspected before. Most of these ideas can be repeated and improved upon. 7 stories of successful young businessmen who became millionaires in their 20s.

5 examples of successful businesses in the history of people who did not immediately achieve great success. Life examples show that it is never too late to do business for self-realization. For some businessmen, success comes only at retirement age, but this does not upset them. After all, they managed to fulfill themselves in their lives and find their purpose in order to bring great benefits to the world. To pass on to their children and grandchildren invaluable experience, knowledge, which is more valuable than any material values. 5 short stories about how businessmen became millionaires only at retirement age and do not regret anything.

The Lego constructor is not the very first toy constructor. Moreover, its creator had never been involved in the production of toys before. The first Lego bricks were made of wood, but a big setback forced the manufacturers to switch to a more successful material. Features of the approach to the perception of buyers of Lego constructors allow you to maintain your position in the TOP among competitors. The story of how Kirk and Gottfried Christiansen, the creators of the most popular constructor, came up with a successful idea.

The Barbie doll is distinguished by its style, which positions it as a game of a happy girl. While other dolls used to be positioned as a game of a happy mother and housewife. A new creative approach to creating a Barbie doll with a whole world quickly gained popularity among children and parents. The secrets of the great popularity and successful sales of the Barbie doll. What inspired Ruth Handler to create the best-selling doll?

Robert Kiyosaki became a millionaire at 48. Until that time, he had suffered many entrepreneurial failures and fiascos. But paradoxically, it was business training that made Robert successful person. He became a millionaire by teaching others how to become millionaires. His books are printed all over the world in different languages. Most of them are bestsellers. The story of how Robert Kiyosaki's entrepreneurial failures led him to successful learning business with a non-standard program. Robert's experience is written in books that have made him and many others successful.

Sabon is engaged in the production of natural soap from three components: patchouli-lavender-vanilla. This mixture is therapeutic and has an amazing aroma. This successful recipe and well-planned marketing made it possible to successfully sell natural soap worldwide. An excellent example of business development with minimum investment. The company that conquered the whole world with its soap. Three medicinal and fragrant soap making ingredients and effective marketing have made Sabon a success.

Creating a successful business is possible even with 3 summer child. And to become a millionaire is an 8-year-old. This fact was proved by Ryan Ross, who has been earning in the business field since the age of three. And at the age of 8 he earned his first million on his own. As a child, the little businessman went from owning a backyard chicken farm to investing in real estate. A unique business prodigy who has been successfully running his first business since the age of 3, and at the age of 8 he earned his first million.

The McDonald's fast food restaurant chain has a unique history from which there are many lessons to be learned for managing and growing a business. Ray Kroc, the founder of the company, invested all his many years of experience drawn from various fields of activity, which allowed him to quickly develop the company to a global scale. Ray Kroc realized himself only after 50, but how much he managed to do thanks to his ideas and experience. The history of the creation of the worldwide McDonald's chain of fast food restaurants contains many valuable business lessons.

The success story of ZARA brand stores is woven from the efforts, efforts, knowledge and experience of its creator Amancio. His work experience led to the perfect idea for making affordable clothing out of expensive materials. But it was possible to realize the business idea only after many years of work. As a result, a world-famous ZARA company was created, in which the main emphasis is on the efficiency of the use of resources and consumables. Knowledge, work and experience gave birth successful idea to produce affordable clothing from the most expensive materials for sale in ZARA stores.

The author of the Harry Potter series of bestsellers, J.K. Rowling, has achieved success through her creative hobby. After worldwide recognition, the hobby became the main activity of the writer. Her life completely changed and gained new meaning when she began to do her favorite thing and develop in her own direction. Love for work is the key to success. The unusual story of the author of the Harry Potter series of books, which has achieved worldwide recognition for its work.

Today, LifeGlobe brings you the most interesting examples of how luck, luck, or even a spelling mistake can determine the future popularity of a nascent company. We present to your attention the history of the emergence of 20 leading global brands of our time

It has been known at all times that the name of the company depends on the catchy, memorable name of the company. future success. Recently with when creating any big company or for the purpose of rebranding an already existing, but unpopular, practice of "brainstorming" is most often used - when all employees gather in one room and "throw" their ideas of names on a common table. This is an interesting and correct approach, but sometimes no " brainstorm"cannot be compared with the will of chance, suggesting completely unexpected ideas or forcing you to make a mistake that will cause the brand to become mega popular in the future ...

Of course, in the last words there was a reference to the most famous case of this kind - a typo during the registration of the domain of the most extensive and popular Google search engine today. Initially, Page and Brin's search engine was called BackRab, but at some point they decided that something needed to be changed - in 1997, a brainstorming session was held among students in the dormitory of Stanford University, the purpose of which was to find a name that fit would search engine capable of processing vast amounts of information. After several inconclusive hours, the idea came to Page himself - the word googol, which meant one with a hundred zeros, but the student who was entrusted with registering the domain name made a typo, as a result of which the google.com domain was born.

In order not to go far, let's remember how Facebook was created - the largest social network in the world at the moment. As you know, the first trick of Mark Zuckerberg was the theft of photographs and data of Harvard students, and posting them on his Facemash website with the ability to vote for a particular photo. But the leadership of the university did not appreciate the resourcefulness of the student and Mark was expelled. After some time, the bright mind of Zuckerberg came up with the idea of ​​another project, much larger and this time completely legal. One day Mark was sorting through old things and accidentally stumbled upon his school photo album "The Photo Address Book". He remembered that no one ever liked this name, because. was long and it took a long time to pronounce it, so everyone just called the album "Facebook" - so the future social network a name appeared that today is not known except perhaps in the most backward countries of the world or some native tribes of South America =)

Another social resource that is popular with us - VKontakte - got its name due to the fact that Pavel Durov, who created it, listened to the Ekho Moskvy radio station, where the phrase "In full contact with information" was often repeated on the air. Without hesitation, Pavel removed unnecessary words and registered a domain name, which has recently been shortened to just two letters VK. Well, I didn’t bother with the logo at all - I used the example of Facebook =)

The name of the Russian search resource Yandex is actually an abbreviation, and it is different in Russian and English - "Language iINDEX" in Russian and "Yet Another iNDEX" in English. About who came up with such an idea, nothing is known for sure, but according to the official version, it was one of the developers of the search engine

Domain name for foreign search engine Yahoo! invented, without knowing it, the Irish writer Jonathan Swift, who called this word the annoying tribe of natives in Gulliver's Adventures. In addition, it is also a joyful exclamation common in America, so the founders of Yahoo! Jerry Yang and David Filo chose just such a name for the domain of the future search resource - in their understanding, "Yahoo!" means the user's joy that he found the necessary information

The creator of the Hotmail trademark, which is now part of Microsoft, is Sabir Bhatia, who at one time went through a bunch of names ending in "mail" and, in the end, settled on the name Hotmail - due to the fact that it also encrypted HTML abbreviation. The very idea of ​​​​creating mailboxes that can be accessed from any corner of the planet that has the Internet belongs to Jack Smith. Today, Hotmail is on the brink of shutting down due to the rise of the more user-friendly Outlook.com. In 2013, Hotmail will cease to exist forever, and its users will be automatically transferred to the new mail service.

In order not to go far from the Internet and IT technologies, let's remember one of the leading manufacturers of prestigious consumer electronics novelties - Apple, whose brand in May 2011 was recognized as the most valuable brand in the world. The history of the name is quite comical - one fine day, after three months unsuccessful attempts to come up with a name for the company, Steve Jobs threatened his partners that if they did not offer him a normal option before 5 pm, he would name the company after his favorite fruit - an apple! Didn't offer...

Name of another major manufacturer Electronics decided a coin - William Hewlett and David Packard tossed it when they decided whose name would appear first in the name of their joint venture, whose first office was Hewlett's garage. It is logical to assume that since the company is called Hewlett / Packard, then the coin turned out to be lucky for the owner of the garage =)

Japanese company Sony also went through a long search - the creators of "Tokyo tsushin koge kabushiki kaisa" ("Tokyo Telecommunications Engineering Company") Akio Morita and Masaru Ibuki wanted to find a shorter and more concise name, but could not come up with anything. And then the Latin language came to their aid, and specifically, the word sonus, which translates as "sound". It was the 50s in the yard and in Japan the American word sonny, consonant with it, was widespread, but written in Japanese hieroglyphs it meant "unprofitable". The problem was solved with the simplicity inherent in the Japanese - they deleted the extra N from the name and registered the SONY brand

Another giant Japanese company specializing in the production of digital equipment for home and office - Canon - originally, when created in the 30s of the last century, bore the intricate name Precision Optical Instruments Laboratory in Japan. But with the creation of the first camera, named for some reason in honor of the Buddhist goddess of mercy Kwanon, the brothers Goro and Saburo Yoshida decided to rename the company and at the same time take several consonant names, including Canon, just in case. Such far-sightedness helped them avoid problems in the future with religious structures that did not like that the name of the great goddess was "some incomprehensible contraption" - as a result, the Yoshida brothers settled on the name Canon, because. it turned out that, in addition to sweetness, it is also translated from of English language like "canon", and in French it means "cannon" - since that time more and more new "photoguns" have been produced =)

The name of the South Korean industrial concern Samsung in translation means "Three Stars". The reason for this name of the company is not known for certain, but many associate it with the three sons of its founder.

The name of the American company Kodak was born thanks to the love of its founder, George Eastman, for the letter "K" - he was looking for short words that would begin and end with this letter. He was also attracted to it by the fact that in all the world's most popular alphabets, the letter "K" is written the same way. As a result, the word “Kodak” was born in Eastman’s head - this is the sound, in his opinion, that the camera invented by him in 1888 made with a film for 100 frames

Copier creator Chester Carlson wanted to emphasize the fact that before his invention - a copier based on dry ink powder - there were only wet copying technologies. Therefore, Chester sat down at the dictionaries and found the word "xer" in Greek, literally translated as "dry", and based on it he came up with a name for his device - "xerox"

In order not to go far, let's remember that in another American state a company was born, whose products we consumed by the liter in the 90s - we are talking about Pepsi-Cola, which the pharmacist Caleb Bradham invented at the end of the century before last. There are several versions of where this name came from. According to a more common one, Caleb named the drink after pepsin, a digestive enzyme that helps our stomach break down protein. According to another version, Bradham simply took the name of the company of one of his local competitors - Pep Cola - and "edited" it a little. The last opinion that you can pay attention to is based on the assumption that people liked that the black drink gave them vigor and strength (from English pep - energy, vivacity) - hence the name

Already in this, the 21st century, Pepsi-Cola was thoroughly replaced by another no less black and no less harmful drink - Coca-Cola. The pharmacist John Stith Pemberton didn’t think about the name for a very long time - he named the main ingredients of his recipe, created on May 8, 1886, three parts of coca leaves (which are so popular in Colombia ...) for one part of tropical cola tree nuts. You can learn about other ingredients in the article What is in everyone's favorite Coca-Cola. According to another version, the name for the drink was invented by a local farmer who sold it to a pharmacist for $250. The Coca-Cola logo was written in calligraphic letters by Pemberton's accountant Frank Robinson - a gifted accountant, judging by the fact that the logo has not changed since then)

The name of the German industrial concerns Adidas and Puma is also associated interesting story. Once upon a time, in the 20s of the XX century, two brothers, Adolf and Rudolf Dassler, founded common company for tailoring shoes. They called it unpretentiously - Dassler (full name - "Dassler Brothers Shoe Factory"). In 1948, after the death of their father, the brothers quarreled heavily and decided to continue to go their separate ways. As a result, they agreed that no one would use the name Dassler again. Adolf named his newly formed company Addas, which was later replaced by the more euphoric Adidas (from Adolf's shortened name, Adi Dassler), and brother Rudolf founded the Ruda factory, later renamed Puma. On this, the joint story of the Dassler brothers finally ended.

The Tokyo engineering company Mitsubishi was founded in the early 1870s, the logo was a trefoil - the emblem of the family of the founder of the company, Yataro Iwasaki. As a result, the name "Three Diamonds" was coined from the coat of arms ("mitsu" - "three", "hishi" - "diamond", according to another version of the translation - "water chestnut"). Why doesn't it sound like Mitsuhisi then? The answer lies in the phenomenon of Japanese morphonology, or Randaku, as a result of which the often deaf initial consonants of the root become voiced when reading if there is a prefix or another root before the root of the word. That's why the "h" in the middle of Mitsuhishi is pronounced like "b"

The history of the name of the South Korean financial and industrial group Daewoo is not as interesting as the translation of the name itself, which few people know about, is unusual. The founder of the company, Kim Woo Chong, called it simply and modestly - "Big Universe". Indeed, much more modest)

No less interesting is the name of the German auto giant Audi. The word itself is borrowed from the Latin language and is translated as "Listen!", But the main interesting feature is that Audi is the Latin version of the surname of the founder of the company, August Horch. The fact is that they didn’t really think about the name for the first machine produced at the newly formed plant - they simply called it Horch, but when they began to come up with a name for next model- the son of one of his partners came to the aid of Augustus, who proposed the Latin version of the leader's surname. Since then, the history of one of the most successful automotive companies in the world begins, which today is part of the Volkswagen Group.

As you can see, some companies were named on a whim, others took weeks and months to find a suitable name, but all of them, nevertheless, became successful in their economic niches - mainly thanks to the right name, interesting idea and coordinated work of their teams

Today, within the framework of our "World Brands" section, we decided to deviate a little from the tradition of publication topics and talk about a seemingly ordinary product - scissors, but their price is from 1000 euros. AT modern world often the origin of a thing speaks of its quality. Remember, for example, a Swiss watch, a German car, Russian caviar. All these things are united not only by the high price, but also ...

Even children know that the world is made up of particles. We recently had the opportunity to look at such particles with the naked eye. Moreover, now you can even touch them. Let's talk about Lego. People spend about 5 billion hours a year collecting cubes. If this number is divided by all the inhabitants of the earth, it will be about an hour for each.

There are cars that are good on their own. Riding them is a pleasure. These cars include cars of the famous Bugatti brand. The French company "Bugatti" and its amazing products have left a noticeable mark in the history of the world's automotive industry. Therefore, today, as part of our permanent column "World Brands", we will introduce you to the history of the creation and development of the famous Bugatti brand.

Today in the section "World Brands" we decided to publish a biography of one of the most secretive, but at the same time popular women in Russia. We are talking about the former wife of Vladimir Putin - Lyudmila Aleksandrovna Putina (nee Shkrebneva). In 1958, on January 2, Lyudmila Shkrebneva (Putina) was born in Kaliningrad. Lyudmila's father worked first as a postman, and then as a turner at a repair plant, and her mother worked in ...

There are many examples when young people, carried away by an idea, achieved a lot in their lives. Some of them did not have a rich inheritance, and someone escaped to the pinnacle of fame literally from poverty. There are many examples of this. One of the ups and downs was made by a poor teenager named Jason Daniels, carrying through the years the famous taste and recipe of Jack Daniels whiskey. Mr. Daniels was very devoted to his beloved...

Today, under the heading "World Brands", Andrey Shipilov has prepared for you a publication about the most big network fast food in the world. The future owner of thousands of restaurants around the world, Fred de Luca was born into a family of emigrants from Italy in 1948. From an early age, the boy tried to earn money on his own, and his parents saw that a big man would grow out of their child. Beginning with...

In Germany (in Wiesbaden) in October 96 of the last century, on the pages of a bureau report called the Executive Intelligence Review, shocking information was printed about the well-known speculator of the planet - George Soros. Soros was accused of global scams and speculation that affected the lives of the ordinary population of entire countries. Until now, a number of experts believe that he ruined the main bank of England, whose leadership in response ...

Bernard Arnault is the owner of LVMH, a successful French businessman. Born on 03/05/1949 in a wealthy family. Already in his youth, Bernard Arnault began to be interested in luxurious things, he studied fashion trends, art and understood good wines. Bernard Arnault is known in the world as the number one figure in the production of luxury goods and wealth. Arno controls at least sixty brands from around the world...