How to start trading things on the market. How to sell clothes via the Internet - the rules of successful sales. What do buyers want

As long as there is money, or items that can replace them, there is trade. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, household appliances. The desire to get something new leads people to the market, where, having studied an extensive range of goods, they choose exactly the one that is needed in a particular situation.

A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the deal is mutually beneficial and satisfies the interests of both parties, but in fact, the entrepreneur involved in the market is in a more advantageous situation, since it was he who was lucky enough to overtake competitors and get this buyer. The latter is important in the conduct of a trading business. The lack of buyers makes it unprofitable and leads to the closure of the outlet, which many novice businessmen fear most of all.

Trade has been and remains the most profitable business in terms of getting profit as soon as possible.

The main thing trading rule– creation of its own extensive customer base, as well as the sale of goods in demand. With skillful goal setting, a small initial capital and strong confidence in your own luck, trading in specific goods can become the main source of income and give a 100% return. For example, being the owner of a retail outlet in the market that sells household chemicals, you can earn a solid income without worrying about damage to the product and lowering its value. There is always a demand for goods such as potatoes, onions, peppers and other vegetables. People need clothes and shoes all the time and at any time of the year. Selling bakery products, not a single entrepreneur remained in the loser.

The only thing about worth remembering new businessman:

• trade can be profitable only when the number of competitors is minimized;
• everything depends on the buyers;
• investments will definitely pay off, therefore, in an effort to save money, you should not overstep the boundaries.

The ideal option is a family trading contract, in which all family members take part. In this case, the costs of a loader, a seller, and even an accountant are minimized, which makes it possible to save significant amounts on this expense item that go to the family budget.

Features of the organization of a retail outlet in the market

Having not yet decided on the product, but having an idea of ​​\u200b\u200bwhat kind it will be, you should start search for a place under outlet. The most profitable places are considered to be places with greater cross-country ability of people - entrance, exit, first rows adjacent to them. Naturally, they are all occupied or rented at inflated prices. Most often, newcomers are offered distant boutiques and pavilions, the rent for which is not as high as the possible profit from sales from this place. In no case should you agree to such an option, it is better to take a more expensive one, but near places with a large crowd of people.

Having decided to organize a point of sale, you should decide on form of doing business. The easiest way is to register as with. Registration in this capacity will not take away more than 1000 rubles, which is initial stage important.

To rent a place for the sale of goods, you should receive new status, as this will greatly simplify relations with the market administration and future suppliers.

If you have not yet registered an organization, then the easiest do it with online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant in your enterprise and save a lot money and time. All reporting is generated automatically, signed electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!

Selecting a product for sale

Trading always begins with the selection of goods to be offered for sale. The type, shape and name of the goods occupy an important place in obtaining. If possible, trade in inexpensive but exclusive products that are highly competitive and in demand by consumers.

Before looking for a supplier, you should spend a few hours researching trade assortment located near commercial premises competitor boutiques. Having spent quite a bit of time, a novice entrepreneur will be able to avoid mistakes and purchase exactly the product that is lacking in this market segment.

So, if in a neighboring pavilion they sell cleaning products for furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to bring various kitchen utensils and bath items to your own outlet: towels, dishes, shelves and plastic cabinets, mops and the like. If we are talking about the sale of T-shirts and sweaters, then trousers, skirts and jeans should be delivered to your own outlet. In addition, the choice of products may depend on the time of year and demand for it.

For example, in winter in great demand boots and outerwear are used, in summer - dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. In the last spring-autumn season, sneakers were in great demand. In the same spring, demand for them fell, buyers prefer shoes with wide heels or platforms.

Assortment analysis by location

Small city

In terms of trade small towns have their advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes one think about carefully choosing the location of the outlet. On the other hand, it is possible to bring quite ordinary goods to a small town and sell them at high prices, due to the lack of competitors.

To this kind goods may include:

• inexpensive, but fashionable things and shoes this season;
• household chemicals of foreign manufacturers;
• confectionery;
• alcoholic drinks.

The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start trading in buns, bread, sweets and consumer goods, for which people do not specifically go to the supermarket, but they will gladly purchase them when they go down to the entrance. Near gas stations, you need to trade in spare parts for cars, oils, cigarettes and alcoholic beverages.

Big City

Large cities provide a lot of opportunities for choosing the location of the market where it is planned to open a retail outlet.

So, planning to trade things, shoes, sports equipment should rent a room for clothing market. If trade is associated with household chemicals, vegetables and fruits, you need to rent shopping kiosk in the grocery market. In addition, there are also construction and mixed markets. Do not forget also about the high popularity of wholesale markets, where goods can be sold not by grams, but by tens of kilograms at the same time.

Planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near the university or school. Students and schoolgirls will become regular customers and bring a good income.

Village

When planning to open a retail outlet in a market in a village, you should carefully study the contingent of local residents. The goods for filling the counter should be selected depending on the needs of customers, bearing in mind that most of the villagers are elderly people who do not need branded clothes and the latest in modern technology.

most popular in the village enjoy such goods as:

• bread;
• flour;
• sunflower oil;
• salt;
• matches;
• sugar;
• sweet water;
• ice cream.

It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, shorts, work gloves. Such goods always find their buyer, they are not perishable, so the benefit from their sale is obvious. Do not forget also about alcoholic beverages.

Center or outskirts

When it comes to a point of sale downtown, then you should understand that people go to the center for a specific purpose: to take a walk, go to the theater, cafe, meet friends. In the city center, you can open a retail outlet with flowers, clothes and shoes, or grocery store, in the assortment of which there will be alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.

Nobody buys quality clothes and shoes on the outskirts, chemical trade, building materials and small appliances will also not be successful. The purchase of significant goods is always deliberate, the buyer wants to have a choice and therefore go shopping in the city center. On the outskirts, it is allowed to open only a grocery store with a small cafe where you can order coffee, tea, breakfast or dinner.

Embankment and other places of recreation

When planning the opening of a retail outlet on the embankment, in parks, at a bus and railway station, near a parking lot and the like, it should be understood that despite the large crowds of people, it will not be profitable to trade large and expensive goods.

Ideal goods are considered:

• seeds;
• ice cream;
• move-dogs;
• coffee Tea;
• hamburgers;
• pies;
• sweet and carbonated water;
• alcoholic drinks;
• napkins.

Analysis of the range depending on the field

food

Planning to open your own store in the food market, it should be understood that at first you will not have to expect large incomes. On average, no more than 6 thousand rubles are collected from one food point per day.

The assortment should be selected based on the above information, personal preferences should not interfere with the desire to earn. It is most profitable to engage in the trade of potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. No less profitable to trade in meat. In the latter case, the business can become practically waste-free.

non-food

To non-food sector trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, electrical appliances. You should choose high-quality, but not expensive goods, the margin on which will not make the buyer want to pass by.

Construction

The sale of building products requires not only studying the market in order to find a free niche, but also having certain knowledge in the construction field. Not all buyers can sensibly explain how thick the timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the product supplier does not know this, the business will fail from the very beginning.

Selection of goods sold depending on the season

Trying to get the most benefit from trading, one should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading in vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.

In the spring, you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In autumn you can organize wholesale trade sweet pepper, eggplant and cabbage.

The same applies to clothes and shoes. The assortment of the outlet should change following the change of seasons, otherwise, the entrepreneur will not benefit from the business he has started.

Typical mistakes of novice entrepreneurs in the field of trading in market squares

You should not count on the fact that by purchasing cheap goods, renting a retail outlet and finding a few buyers, you can build a real business that you can pass on to your own children.

Many entrepreneurs stay afloat for only a few years, or even months, after which they close, having come to the erroneous conclusion that such a business is unprofitable.

In fact, these problems arise from numerous mistakes made in the process of trading, here are some of them:

These reasons are far from the only ones, but in most cases they have a negative impact on the trading business.

Impact of the crisis on trading in the market

Successful trade largely depends on the purchasing power of citizens.

In crisis years, buyers have less money, respectively, they go to the market less often, which leads to a decrease in the number of sales and the closure of many outlets.

During the crisis years best to trade groceries and essentials. Clothes, shoes and small Appliances are in less demand, as well as interior items. The crisis is detrimental to trade, but having a lot of experience in this area, you can adapt to it.

It is not very difficult to start selling clothes via the Internet, but the success of the business depends on preliminary preparation, taking into account investment risks, and a strategy to attract customers. Just creating an online store and buying goods is not enough. It is necessary to develop a marketing strategy in advance, implement an advertising campaign and start building a customer base.

The specifics of the work of an online clothing store

Selling clothes over the Internet, including through social networks (Vkontakte, Odnoklassniki), is profitable. A trading site can be created almost free of charge based on a free engine (for example, Joomla, OpenCart, WordPress, osCommerce, Magento) or social media applications. Finding a good supplier is essential to making a good profit. You can do this through search engines, paying attention to the offers of factories, wholesale clothing suppliers, official distributors, analyzing ads on the net, on thematic forums, social networks, studying electronic catalogs and databases (optlist.ru, suppliers.rf, etc.).

You can open an online store and sell clothes, including children's clothes, in several formats, which is one of the advantages of such a trade organization:

• creating your own warehouse (allows you to quickly ship goods, but there is a need for large purchases and search for storage space, there is a possibility a large number illiquid assets);
• clothes are sold after the goods arrive from the warehouse of the wholesale supplier (this way it will be possible to reduce the cost of purchasing and storing goods, form a wide range, but the delivery time of the goods to the client will increase, there may be problems with returns in case of marriage);
• dropshipping (the owner of an online clothing store plays the role of an intermediary between the supplier and the client, that is, he transfers the order, money to the wholesaler, and he already sends the goods to the specified address);
• affiliate program (clothing is sold through the partner’s website, when the client clicks Buy, it automatically switches to another resource, from which the sale is carried out, the partner pays a certain percentage to the assistant for this).

Increasing sales - actual question for any entrepreneur, especially if trading is conducted via the Internet. To monitor the quality and volume of goods sold, it is always worth considering some factors: the number of visitors to the online store for a certain period of time, customers who made a purchase, average check, marketing effectiveness regarding repeat purchases, margin percentage. By regularly monitoring these indicators, changes in them, the entrepreneur will be able to make the right decisions, sell things quickly and profitably.

When selling clothes via the Internet (including using the Vkontakte social network), it is important to take into account some of the nuances of online trading:

1. The client must always be warned that the shade, appearance of the product may differ from that indicated in the picture (if the item is not sent from a personal warehouse).
2. Warn about possible delays or specify a delivery time with a margin.

Before launching an online clothing store, you need to formalize your activities and choose its organizational and legal form - IP or LLC. The second format makes sense to use only if general business made by several people. In other cases, it is easier to register as individual entrepreneur (individual). As for the choice of taxation system, the simplified tax system with a rate of 6% is considered the best option, which can significantly reduce the tax burden on the entrepreneur.

Selling clothes through social networks

Creating the right interface in terms of the interface, SEO-functioning of the trading site will not ensure a successful start of trading. It is very important to conduct a high-quality advertising campaign, develop an effective marketing strategy in order to tell potential customers about yourself and interest them in buying. Selling clothes in an online store based on social networks (Vkontakte, etc.) will be quick and easy. It is very easy to create it on a free platform (product photos are loaded quickly), you can create large product catalogs for short term. In addition, the organizer immediately gets access to a free tool for attracting customers (friend requests, sending personal messages with an offer to make a purchase) and can advertise their services for free (posts in thematic groups, on the pages of acquaintances, creating and promoting their trade group).

Depending on the chosen format of the online clothing store in the social network (Vkontakte, Odnoklassniki, etc.), the seller must negotiate with the client all the details regarding the purchase and delivery of goods. If an entrepreneur sells clothes on a dropshipping basis, then the buyer should be warned that the photo, description of the goods are provided by the supplier and may differ in some parameters (shade, sometimes pattern) from those indicated. After all, only the client will be the first to see the thing in reality. It is also important to ensure the quality of logistics - to pack the goods well, to comply with the promised delivery times. To start a successful online clothing trade, you can use the following business organization approaches:

1. Specify the details of the order and warn about sending by phone.
2. Specify additional communication channels in the Contacts section: email, ICQ.
3. Create your own database of customers, invoices, goods (this can be done using Excel, My Warehouse, Client Base and etc.).
4. Offer several ways to pay for goods (translation to bank card, electronic wallet, using cash on delivery).
5. Arrange several ways of delivery of goods (state mail, private, courier services).

Many aspiring entrepreneurs are concerned about the question of which store is better to open in small town. It all depends on the interests of the target audience, the level of competition and purchasing power. But to start successful trading in an online store, including through Vkontakte, the number of people in the city does not matter, because work is carried out, as a rule, in several regions.

How to sell clothes via the Internet Vkontakte?

How to open an online store Vkontakte? The algorithm of actions is simple. A trading platform on this social network is often created in parallel with a full-fledged trading platform based on a free engine. But successful sales will begin only if you pay enough attention to SEO promotion and filling the online platform with quality content, increasing the number of subscribers. If an entrepreneur is not confident in his abilities, it is better to hire a freelance administrator for these purposes.

The first step is the creation of an online store, its content, implementation advertising campaigns. Then you need to engage in attracting new customers, to interest them in purchases, especially repeat ones. The main factors that influence this process are the assortment and cost. If it is good to fill the catalog and offer the buyer favorable price, he would prefer to choose this offer. Attract target audience the use of hashtags (for example, #obnova, #sale), which make it easier to find the right product, will help.

When selling clothes through Vkontakte, you need to create a database from the very beginning regular customers, to do everything so that they are satisfied and make a repeat purchase. It is very important to help with the choice of the correct size, style of clothing. In order to demonstrate clothes to the maximum quality, you can post themed videos on the site, use programs for virtual selection of clothes, provide a user-friendly interface and quick page transitions, and create an online consultation.

Advice: for getting extra income in your free time, you should take advantage of the offers of sites where you can earn money by completing tasks (for example, SEOSPRINT, PROFITCENTER, Vktarget, Free-lance, etc.).

Selling children's clothing online

Trade in children's clothing is a business niche that will always be highly profitable. To begin effective sales via the Internet is not very difficult, the main thing is to approach the stages of creating your business responsibly. Successfully selling children's clothing via the Internet will turn out in several formats:

• trading in social networks (dropshipping, creating your own warehouse);
• opening your online store (it will take a lot of time and investment to promote the site);
• work in partnership format.

Some entrepreneurs start their work in the network with the sale of second-hand children's clothing. The principle of operation of a thrift store is that the intermediary sells the thing to the buyer for a certain margin. The owner of the goods initially determines its minimum cost (usually 30-40% of the price of a new one) and signs an agreement that specifies the terms of sale, return, and the percentage of the seller.

Advice: in order to successfully start selling clothes through an online store or outlet, it is advisable to create a business card website. This will help attract new customers and increase sales.

1. It is desirable to form a range affordable prices(the average price for one thing is 180-900 rubles, only 10% of buyers buy things more expensive).
2. It is necessary to create a wide range of products.
3. It is worth selling only high-quality goods, and making delivery times as short as possible.
4. When specifying measurements of things, always consider the possibility of an error of 1-2 cm.
5. It is better to group clothes according to the seasons.
6. To attract the attention of buyers, it is advisable to publish on the main page of the social network helpful tips or create a separate section of the site for this.
7. It is advisable to regularly hold promotions, drawings, contests with prizes.

Alternatively, you can expand your assortment with original products by making original drawings using a printer for printing on clothes.

Save the article in 2 clicks:

The normal profitability of a children's clothing store is 10-15%. The success of trading, including through the Vkontakte network, largely depends on the preparation of the entrepreneur, the choice of a good supplier and pricing policy. The same rules are relevant in matters of organizing sales of things for adults. To start successfully selling clothes online, it is not enough just to create and fill an online store with content. It is necessary to first think over and implement a plan for its promotion, ways to increase sales, attract new customers.

Implementation of a business remotely allows you to turn your entrepreneurial ideas into reality online. The creation of online stores, the competent design of pages and profiles in social networks are essential and indispensable tools for a businessman who decides to promote his business via the Internet. This solution saves time and money for potential customers who are given the opportunity to shop without leaving their homes.

Online collaboration is usually different favorable conditions expressed in pricing policy and prompt delivery of purchases. Such advantages usually attract customers and encourage them to switch from real stores to virtual ones. Since such a business quickly pays off and is profitable, many beginners and existing entrepreneurs have a question about how to start selling clothes over the Internet, where to look for suppliers?

Types of business

To run a business, it is not necessary to make wholesale purchases, it is possible to work on a dropshipping system or be an organizer of joint purchases.

Sales through worldwide networks can be organized in several ways, based on the use of the possibilities of the following sites:

• social networks;
• specialized portals;
• online stores.

Posting offers on resources is not enough. To ensure prompt sales, it is necessary to launch advertising, hold promotions, contests and constantly analyze the effectiveness of advertising tools.

Selling clothes online, where to start, how to find a supplier

trading business online is available to any citizen who has free time, access to computer technology, to the Internet and the desire to earn.

Any activity aimed at making a profit must be formalized. For start-up businessmen, whose sales volumes are not large, it is enough to open an individual business.

Before registration, you should determine the scope of activities and draw up a business plan. When planning clothing trade, it is necessary to single out a specific product group, which can be classified as women's, men's or children's clothing. An important criterion for choosing a product is its value category. It is recommended to choose a specific niche, study it thoroughly and attract regular customers.

Today, clothes can be ordered not only in Russia and the CIS countries, but also abroad. Favorable suppliers are Chinese manufacturers. On their sites, you can order inexpensive, but high-quality and exclusive products, which cannot be found in any Russian retail store.

Read also: Business plan for a computer hardware store

The advantage of cooperation with Chinese suppliers is the ability to choose a reliable partner, whose rating indicates the quality of the products offered and his integrity as a seller. Marketplaces also protect the rights of both parties through the use of a specific payment system that ensures that funds are credited to the seller's account only after confirmation of the receipt of the products by the buyer.

Do you need start-up capital

When planning activities in the field of trade, the main problems of start-up entrepreneurs are financial issues. According to statistics, it will take about 350,000 rubles to open and promote your own online clothing company. The main items of expenditure are formed by:

• payment of the state duty paid upon registration of a business entity;
• creation and design of a web resource;
• lease of premises for storage of goods;
• conducting an advertising campaign;
• purchase of goods;
• wages of employees (if any).

How to minimize costs

To minimize costs, the search for customers can be organized in social networks by placing advertising posts. At the same time, it is not necessary to buy or rent warehouse or office space.

By acting as intermediaries, you can earn decent money without even seeing the goods being sold.

Buyers will order products placed on the intermediary's showcase, but located in the seller's warehouses. After filling out the buyer's application to the intermediary and receiving an advance payment, he transfers the funds received as an advance payment to the seller, who sends the goods to the buyer's address indicated by the intermediary. The income of the intermediary consists of the difference between the price he offered in his virtual store and the real cost of the product from the seller. Markups are usually carried out by increasing the basic cost by a certain percentage.

Selling branded clothing over the Internet is beneficial using the dropshipping system, since purchasing it for resale is economically unprofitable and risky, because this category of things is different. high cost. An excellent solution in this situation would be to promote someone else's product on your web resources.

Range selection

When choosing an assortment, you need to take into account the demand and relevance of things in the regions to which delivery is expected. You should study the offers of competitors and occupy a potentially demanded, but not fully covered niche. It is recommended to analyze retail web resources and get acquainted with the opinions of their customers in specialized forums. You should also find out statistical information about the average income of the population.

Overpriced can make the purchase on the actual, and too low a price will certainly raise doubts about the quality of the product. To obtain successful trading results, it is recommended to focus the attention of buyers on those products for the sale of which competition will be minimal.

Guys, we put our soul into the site. Thanks for that
for discovering this beauty. Thanks for the inspiration and goosebumps.
Join us at Facebook and In contact with

Even the powers that be do not disdain buying used items: for example, the former prime minister of Australia boasted on his Instagram about buying a refrigerator on a consignment website. However, online trading does not always go smoothly - someone easily gets rid of everything unnecessary, while others have goods waiting for a new owner for months. So what's the secret?

We are in website we know exactly how to sell what you don't need, and today we share with you tips for successful online trading.

Unnecessary things that are best sold online

• Electronics, video games and computer products. Game consoles that you've grown cold to, an unwanted but perfectly functioning phone, video game discs and digital players - this is an incomplete list of what will surely find buyers.
• Clothes, footwear and accessories. A dress that was only worn once, shoes that looked so beautiful in the store but weren't comfortable when worn, and something that just didn't fit. All these things can be sold and thereby partially compensate for their financial losses.
• Toys and goods for children. Perhaps the most popular type of ads. The reasons are extremely simple: children grow up so fast, and new mothers buy so much that most things remain in perfect condition (they have not even had time to use). Feel free to sell them.
• Furniture and large household appliances. Decided to update the interior or maybe buy a new refrigerator? Everything unnecessary can be sold: perhaps someone is looking for furniture for a rented apartment or cottage and will gladly buy yours.
• Collectibles. Old books, newspapers, records - what people don't collect! Maybe the porcelain figurines that are gathering dust in your attic will become a real treasure for someone? In any case, you can try to turn antiques into money.
• Services and handmade. Do you bake cakes, embroider or make flowers? Free ad sites will help sell all your creations.

How to sell things?

1. Determine the best price

Perhaps the correct assessment of the value of the goods is the most milestone sales. Because it is by price that buyers will filter ads and compare your product with similar products from other sellers. And no matter how you describe the merits of your product, whatever good photos Neither did, potential customers will first look at the price.

Tips:

• Assess the demand. If there are a lot of similar products, then your business is bad. It is unlikely that it will be possible to sell at a higher price, so you will have to look for a middle ground or even dumping (which you cannot do for the sake of selling).
• Do not set the price higher than 50-60% of the market. It is unlikely that anyone will want to buy a used (albeit very briefly) item for the price of a new one.
• Hold an investigation. See what your competitors are bidding. It is better to conduct reconnaissance on those portals where you, in fact, are going to sell. Determine the best price for yourself, but put yourself in the place of the buyer for a second. Think about whether you yourself could give the appointed amount for this product or not, and if in doubt, then feel free to reduce the cost.

2. Take good photos

3. Write the right description

After reading the description, the potential buyer will decide whether to contact you. And here you have to remember the experience of writing school essays and draw all your literary talent. The description should be short but informative. If you forget to write down the characteristics of the product, its size and describe the condition, then expect a flurry of calls, because people are interested in knowing what they are going to buy.

Tips:

• You don't have to state the reason for the sale. Few people are interested in the fact that you are moving or that you have a black streak and really need money. This is completely redundant information.
• A catchy headline. Feel free to use pro tricks - a short and bright headline will attract the attention of buyers.
• Format the text. Don't neglect the paragraphs, because an ad that is well structured is likely to be read to the end.
• Post the same product in different categories. For example, an advertisement for the sale of a DVR can be placed under the headings "Auto", "Photo and Video" and "Security". Accordingly, the chances that your product will be seen and bought will increase.

4. Never procrastinate

People who often sell unnecessary things over the Internet are already accustomed to being asked to postpone the goods until tomorrow, until Monday, until payday. There are many such "before". But think, because buyers are so fickle: today they got excited about buying an exercise bike and asked to postpone it, and tomorrow they already changed their minds about doing it.

In online selling, time is against you. If there is a person who wants to purchase the goods immediately, then that's great. Sell ​​and don't feel guilty about refusing someone's request to hold a product.

5. Add a bonus

Everyone loves gifts. Marketers have long used this trick to sell not the best popular goods. A free gift or purchase bonus increases the value of the purchase in the eyes of the buyer. Why not learn from the invaluable experience of sales staff?

Advice:

When selling a laptop, offer a flash drive or headphones as a gift. If you decide to part with children's clothes, then it would be useful to put a toy or some useful little thing. Be sure to write about it in your ad in the very first lines.

6. Give the buyer the opportunity to bargain

Another secret of marketers: too low a price can alert the buyer. A person who has decided to buy, doubts creep in: what if the product is defective or not so good, as the seller writes about it?

Advice:

Set a price slightly higher than what you originally planned, and indicate in the ad that you are ready to bargain. The magic phrase "Negotiable" usually attracts thrifty buyers and those who initially did not even think about purchasing this item. Give in with joy. The result is a great mood for all participants in the transaction.

7. Consider the cost of postage

The Internet has united people from different parts of the world - international and long-distance sales and exchanges are no longer a rarity. When compiling an ad, consider the issue of delivery. Who will pay for postage, shipping or courier services? These details should be agreed upon prior to the transaction to avoid unpleasant surprises.

8. Follow the safety rules

As for the security rules, each site that hosts free ads usually invites users to familiarize themselves with these very rules. Don't miss out on this opportunity simple rules, and most likely the deal will go smoothly.

Tips:

• Do not disclose personal information.
• Get a separate SIM card for online sales and orders in online stores.
• Set up meetings with buyers in public places or invite friends with you. Don't invite strangers home.
• When selling digital and mobile equipment, take a photo of the serial number. Often scammers replace the purchased item with a broken one, and then return it to the seller. As a result, the seller loses money and goods.

Items that cannot be purchased

• Digital camera with video recording function. Movie mode heats up the sensor, greatly reducing its life. The wear of this element is very difficult to determine, so it turns out that you are getting a pig in a poke.
• Computer hard drive. A really fragile thing: even a slight impact can affect its performance.
• Bicycle and motorcycle helmets, as well as child car seats. These are things that are literally responsible for life and health, and if used incorrectly in the past, they may not be able to cope with their immediate functions. Don't skimp on safety.
• Plasma panels. Phosphorus, which is part of the fluorescent coating of each pixel of a plasma panel, unfortunately, is subject to the burn-in effect. A similar disadvantage is inherent in almost all TV technologies, but plasma has got more than others.
• Tires and wheels for cars. The purchase of these goods is dangerous due to the fact that it is simply impossible to find out in what conditions they were used.
• A vacuum cleaner. Vacuum cleaners are high-power household appliances, they are used very often and not always neatly. The most expensive part in them is the engine, which fails the very first, and its repair is very expensive.

Many people think about how to start their own business without having start-up capital- afraid to take a loan, and own funds not even enough to open a small shop.

The way out in this situation can be the sale of clothes at home. This type of business can be started by buying one bag of stock or stocking just one batch of clothes for the minimum amount in the showroom. In practice, some people like this type of business so much that they later prefer it to a traditional retail store.

It is also not uncommon for store owners, tired of the worries associated with supporting this type of trade, to start selling clothes at home. According to one of these entrepreneurs, Rosa, - while she was buying goods remotely and there were a lot of defects in the bags, the trade in the store was not going very well. Tired of such "pig in a poke", Rosa closed the store and began selling houses:

"I arrive on the day of delivery, I take bags of 3 immediately and in 2-3 days I sell almost to zero, I distribute the rest without sparing to everyone. The profit is obvious and there are no headaches!" Rosa says.

And who will go there?

As with traditional trading, there are two possibilities to attract buyers: very low prices, or to offer something that no one has offered them so far. The first path is a dead end: people will constantly want lower and lower prices, and in the end they may go to someone who can offer them this. The second way is more promising: you will not only be more competitive, but you will also be able to sell goods with a higher profit.

What is meant by the phrase "Offer something that is not available anywhere else"? No, we are not talking about some exclusive clothing, although this is partly true. What you can oppose to competitors is your experience in consulting in choosing clothes; that is, you can become an image stylist for clients. When people see that their acquaintances admire the clothes bought from you, they will become yours. regular customers and will recommend you to all their friends. So if you feel like you are ready to open your own "boutique at home" - this path is just right for you.

It is not worth reminding you that you will have to constantly improve your professional skills - be aware of fashion trends and at least know a little about fashion history; monitor the media dedicated to clothing and fashion. Moreover, to improve the quality of work with clients, you will also have to become a bit of a psychologist, like a personal hairdresser. But trust me, it will pay off handsomely.

Remember that the best evaluation of your work is when acquaintances of your clients ask for your phone.

What to sell?

When selling clothes at home, you can make the same mistakes as when selling stock in retail store. But working from home on your own, you have a serious advantage: you can quickly find out the needs of each of your clients. At the first purchase of goods, we recommend that you adhere to the following rules:

1. Make a list of your prospective clients.
2. Find out which of them are interested in what clothes, what style they prefer, etc.
3. if possible, try to find out if they are planning to buy any wardrobe items right now - maybe someone wants to buy jeans, and someone needs a coat. Keep their needs in mind whenever you purchase a product.
4. While the turnover of trade is small, it is better to buy clothes in showrooms and look at almost every item with your hands - otherwise there will be a lot of leftovers. In addition, many wholesalers have the opportunity to return unsold goods, which is very convenient when trading at home. Later, with an increase in turnover, it becomes more profitable to purchase bags, although it makes sense to look at bags at the initial stage, remembering your list of necessary goods. In some cases, with the successful sale of 4-5 items, you can immediately recoup the entire purchased batch.
5. It is necessary, as in store trade, to keep track of new arrivals in showrooms and quickly get there - this is one of the key points for a successful purchase.
6. Prices, especially at the beginning of the activity, it is better not to overestimate - because now you can buy almost any thing very cheaply, if it is not some kind of super-exclusive. Over time, when people realize that you are not just selling clothes, but also giving professional advice on shaping their own image, they will be ready to pay much more for things.
7. Don't throw away your clothing packaging! When selling a thing, put it in the "native" package.
8. Ideally, you need to purchase goods not focusing on specific customers, but having fallback options: for example, if you know that one possible client wants a cashmere coat in size 52, and you saw such a coat in the showroom, then first think carefully whether to take it or not if among your other regular customers there are no ladies with this size. If the client refuses, you need to understand whether you can sell this coat to someone else. As mentioned above, when buying in a showroom, this is easier - the goods can always be returned.

Where to hang

Despite the fact that the cost of equipment when trading at home is significantly lower than in a store, nevertheless, they are still there.

According to the stockbiz portal, it is best to equip a home showroom, consisting of one or two clothes racks, two good large mirrors in full height located at an angle to each other, and a bright lamp with soft natural light. It is better to take lamps the same as those used in branded clothing stores.

It is better to make equipment mobile - so it can be moved when you are not trading.

All clothing should hang on the shoulders. Buy the right amount of hangers, preferably wooden ones - they do not bend under the weight of things and look “more solid” than plastic ones. Create a kind of “boutique” - do not show or offer crumpled clothes to people, get a steamer to bring things to a marketable appearance. All these tricks will allow you to sell clothes more expensive.

Don't forget to buy clothes covers. This will protect both clothes and you from excess dust. The clothes themselves are best stored in a closed closet.

Carry your money

As in any trade, there are enough complexities. And a significant part of them when trading at home is associated with personal relationships with buyers - they become those with whom you were on friendly terms until recently. But if people enter the store own will, then when working from home, at first you will have to actively invite people to your place, and not everyone will be ready for this. And those who come will expect some kind of special attitude towards them.

According to the story of one of the owners of a home-based business, all her friends try to buy a thing with maximum discount or even in debt.

“As a result, they don’t give back for months. And my friends are generally afraid to come to me and buy - otherwise I’ll get rich. If you want to lose a friend, then give him a loan ...”

And there are many such situations. According to another entrepreneur -

"When selling at home, as I know, borrowing is a regularity. And with money, as they say, we will buy in a store...."

Here everyone must decide for himself how to behave in such situations. But if you decide to start selling clothes at home, you need to be prepared for this. Anna advises:

“Apparently, it’s realistic to sell to those people with whom it is possible to keep a distance. Or, alternatively, to say that you yourself took the goods for sale and sell at your own price, out of the kindness of your soul and out of friendship. This, however, is for those who knows how to lie honestly)))) "

Allergies don't belong here

People with household allergies should not trade clothes at home. At all.

Invisible dust always flies from any clothes. Most entrepreneurs who deal with clothes will confirm that after a long time working with clothes, unpleasant sensations often arise: itchy nose, frequent sneezing. Therefore, unfortunately, for those who are allergic, especially to dust, the path to this business is closed. Because health is more important.

In order to minimize the amount of dust at home, we recommend using covers for clothes and, if possible, storing them in a separate closet.

But the source of problems in the home trade is not only clothing. As Polina, one of the entrepreneurs, notes:

"You must be prepared that people will come sick and bring children with snot. And buyers who have already been and know your address can come without a call."

Rosa disagrees.

“No one has ever come to me without a call or warning. I don’t think you should be afraid of this. And snotty children don’t scare me)) patients can walk on the playground and in the sandbox. ... In extreme cases, dad can pick up the child watch while you're busy).

IP or not IP? Should I register with the tax office?

According to some, there is no point in registering: with a stretch, but trading at home can be called the sale of personal belongings by a private person.

But this is all for the time being. And in order not to feel like a deceiver, it’s still worth registering as an entrepreneur: at least in order to replenish your pension savings as an individual entrepreneur. Again, we should not forget about the promises to reduce the tax burden for self-employed citizens.

Well, it's trite - so calmer.

High technologies in everyday life

The farther, the more and more often you can see success stories trading at home using the Internet. With even minimal computer skills and digital camera, you can take photos of the clothes for sale and post them on photo hosting sites, in a group on social networks. The presence of a smartphone will also help you - the Yula and Instagram applications provide a lot of opportunities for doing business: photographed - posted - sold.

Those who are very familiar with the Internet can even create a separate site - if time and skills permit. It's more convenient for someone here.

Total

Sale of clothes at home - good way try your hand at trading, gain entrepreneurial skills and, with the right business, accumulate initial capital to open something bigger. If you are not afraid of difficulties and you are ready to learn from your own experience - go for it!

"We also started with one mix" at home". We just called all our friends, and then friends of friends went. ;-) As a result, a month later we collected funds for the store. We did not use the Internet for these purposes, we probably had enough friends ... who are now our grateful customers in store.

Anna, entrepreneur