Most Popular Startups. Ideas for a startup. Implementation in the field of information technology

When youth, creative thinking and the desire to make money combine, it's time to think about creating a new idea that would be useful. modern society. The main criteria for this are novelty, social significance, utility. The chosen idea should be of interest, only then it will find a place under the "sun of the modern business world."

What is a startup?

The term "start up" itself is of English origin and is translated as the beginning of the process. Today, this concept defines projects at an early stage of development.

For the first time this term was used in the USA in 1939 during the development and discovery innovative technologies. After that, this word migrated to other areas, the main thing is that the idea is new (regardless of direction). For example, in Russia you cannot call it a startup. But Facebook, Google, Amazon are vivid examples, as they contain innovation and creativity. By the way, many well-known corporations that were presented as startups began their existence as small businesses.

The main differences and characteristics of startups

Startup is:

1. A new project that has just started its development. There are no specific time parameters during which a business is no longer considered a startup. But each of them has its own fate - one grows into a powerful business, the other simply closes due to irrelevance.
2. Idea innovation;
3. Work in a new market segment, an unusual algorithm for doing business and business processes;
4. Constant search for capital. No profitable venture will exist without monetary influences, so the essence of a startup is to find an idea that would attract investors in 2016. A lot of capital is needed to introduce and develop new ideas, so financial issues are always in the first place during the development period;
5. The rapid implementation of the chosen idea is one of the main conditions for a modern startup. Investors who have invested in innovative project, will not wait forever, so they need the result in a short time. Either the chosen startup will start to progress, receiving new sources of funding, or it will close just as quickly.

Is it possible to create a successful startup?

Examples of successful startups

A successful startup is not just a business plan with a specific algorithm of actions. The creators of such projects claim that this is a whole philosophy in which the soul of its creators is invested. Consider examples of the brightest startups.

The inscription on the sand - kind, reasonable, romantic

“A business devoid of human feelings and emotions is a dead business,” say the creators of the Sand Sign project. The essence of the idea is to create an Internet service that allows anyone to order an inscription on the sand on the beaches of Costa Rica or the Hawaiian Islands.

In order to use the service, you need to go to the site and indicate the text that will be written on the coast (up to 30 characters), or make a sketch yourself, indicating all the design features. Within 10 days you will receive the desired inscription on the sand and its photo (or video). The cost of this service is 590 rubles for a photo and 990 for a video.

Those who are not interested in developing new ideas can do.

"Social alarm clock" - business in real time

Hrachik Adzhamyan (the developer of this startup) once overslept due to workload and did not receive a visa to Germany. A few months later, he overslept again and missed his dream job interview with Yandex. This situation prompted him to create a new useful service - a social alarm clock. The bottom line is that instead of an annoying call, to which most of us may not respond at all, an unknown person will call you and ask you to wake up. According to the creators, this is the only way to wake up the most inveterate dormouse. You can use this service today for free. But those who wish to use the social alarm clock daily can purchase a paid package in 2016, in which they can wake up with the voices of the stars or read horoscopes, news, etc.

Startup "To each other"

The developers of this idea were graduates of the St. state university. Initially, the idea was that people leave their desires, and they choose the ones they like and bring them to life, giving joy to others. But it was not possible to cope with such a flow of desires, so the project was transformed, and the registered users of the project themselves embody each other's desires.

The project "To each other" is innovative and meets the modern realities of Russia. The essence of the idea is aimed at the fact that it is possible not only to fulfill dreams, but also to help in the search for someone who will fulfill them. The initial capital required to implement such a business is $50,000.

"Button of life" - help to relatives

According to statistics, 30% of older people over the age of 65 fall at least once a year, some of them are not able to stand up on their own. The theme of supporting loved ones became the basis for the creation of the Life Button startup. This project combines a call center, website and software, which helps to monitor the elderly and help in difficult times.

How it works:

• instant signal reception in the call center if the company's client is in trouble;
• calling an ambulance to the place where the signal was received;
• informing relatives about the incident;
• storage of information about diseases, allergies, medical assistance call histories.

"Life Button" is also a powerful monitoring system that helps to determine the location of a person. Elderly people are the most vulnerable, they are often lost, they can forget the address or be robbed.

Now everyone can help their elderly relative, if it is not possible to constantly be with him. The cost of such a service depends on the chosen package and is 200-1100 rubles per month.

"Super bowler" - we ask everyone to the table

The idea of ​​the "Super Pot" is simple and straightforward. Any person who has the potential and passion for cooking can cook their favorite dish, take a picture of it and post it on the company's website super-marmite.com, describe a "culinary masterpiece". After that, the cost and the address where you can buy it are indicated. All that remains is to wait for bold and hungry customers who are not against culinary experiments.

Stages of startup development

Each business project in Russia has its own development path. If you don't know, you'll probably go with the standard methods.

Since a startup involves an innovative idea, the algorithm for implementing and developing a small business can be different, not always logical. But at the same time, it is worth highlighting the overall development strategy, which consists of the following stages:

1. Idea creation. At the first stage, the idea of ​​the provided product or service is formed, hypotheses are built about the significance for people, ways of promotion.
2. Testing. The chosen direction is checked, the potential is analyzed client base, a presentation is created and a business plan is drawn up.
3. Search for an investor. An individual who seeks profitable start-ups and directly provides capital to such early-stage start-ups is called an angel investor. Your task is to present the project in such a way as to find interested people who will agree to finance a startup, for example, by providing the new kind.

After the launch of the project, the main task is to interest a potential buyer, to promote your services or goods. The main problem at the start is the lack of demand for products. Therefore, at the very beginning it is recommended to analyze beneficial features selected material, evaluate its availability and relevance.

Who can support a startup in Russia?

All developed countries allocate funds in 2016 to support and develop start-ups, as each of them can create economic growth in the future. The most advanced country in this direction is the United States. It operates a large number of business schools, technoparks, universities, venture funds, which are constantly “hunting” for new ideas, develop small businesses. Russia is a little behind this direction. But in 2016, there are a number of companies, associations that are interested in financing profitable projects:

• National Association of Business Angels. On their official website, you can find a list of business angels (private investors) who are developing startups.
• National Commonwealth of Business Angels. Visit their website and read expert recommendations, apply for funding, and become a member of a business incubator (specialized programs for small business development).
• Skolkovo Investors Club;
• SOBA (National Commonwealth of Business Angels of St. Petersburg).

There are well-known private investors who are considering cooperation proposals with creative young people. These include Alexander Aivazov, Alexander Vashchenko, Andrey Golovin, Dmitry Maslenikov, Vadim Kulikov, Leonid Volkov, Mikhail Paulkin, Sergey Gribov and Sergey Zhukov.

Having contacted one of the investors, get ready that you will have from 1 to 5 minutes to present the idea. As a rule, business angels are not interested in diagrams and graphs at the first meeting. Their task is to find out the essence of the project, to evaluate its profitability. Therefore, they prepare a small presentation for 10 slides, a teaser (description on 1 page) and a financial plan with them.

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A startup is an innovative idea that is becoming a great prospect for entrepreneurial and resourceful people who do not have financial opportunities. The dynamic sphere of business in Russia, like in other countries, is oversaturated, it is dominated by the laws of fierce competition and constantly changing demand. That is why innovation and creativity are valued in 2016. A startup gives rise to new directions, becomes socially significant for society, and, most importantly, opens horizons for ambitious businessmen. The key advantage is accessibility. You can find investors both in Russia and abroad. The main thing is to find a really profitable idea and build a competent plan for its promotion.

In contact with

A platform for learning to program in English, with 16 million registered users (!). In 2012, the creators of Codecademy announced the launch of the Russian-language version, but they never finalized it: only a few menu items and tasks were translated.

There are no video lectures on Codecademy. Each lesson consists of a short funny text and a small task. The student enters the resulting code in a special field and proceeds to the next module.

There are no educational projects similar to Codecademy in Russia. Creating its analogue is not an easy task, but the result will be worth it: in 2016, the company attracted $42.5 million in investments.

When a developer launches an English-language application, he knows exactly where to start promotion: on the site. It's an incredibly authoritative resource for finding apps and services: 100-200 votes on Product Hunt can bring in thousands of new users. In addition, Product Hunt is an important source of information for foreign media.

When a developer launches a Russian-language application, the issue of promotion remains open. The Product Hunt community is in English and is not interested in local projects. So why not open a similar platform for Russian-language services and applications?

We all made mistakes of varying severity on the Internet: photos of 18+ from parties, obscene comments on Facebook. How to find and hide all compromising evidence?

For example, with the help of - a tool for managing personal reputation on the Internet. The service helps you keep track of mentions of your name on the Web and shows you a step-by-step strategy to improve search results.

The problem is that the service does not track content in Russian and does not take into account search results in Yandex. If these gaps are closed, BrandYourself can be used to create a new useful product for Russian-speaking users.

This is Uber for hairdressers and makeup artists. Instead of calling salons or looking for a master on the Internet, US residents can now order makeup and styling at home through the application.

Investors of the famous Y Combinator believed in StyleBee, and the company received $1.2 million from them.

Women in Russia face the same problems when looking for hairdressers and makeup artists as American women. And we need the help of Russian developers.

5. Eden

Imagine that all computer masters from the ads near the entrance are collected on one site. They will not only fix your appliances, but they will also bring friends with them to clean the floor and paint the ceiling. This is exactly what Eden offers - a service for ordering technical support, cleaning and minor repairs to offices.

Eden is focused on offices and is based in San Francisco. But nothing prevents adapting such a service for apartments, commercial premises, cottages or warehouses in any region of our country. Dare!

New business ideas are the engine of progress. But there are also advantages to using the experience of other projects: someone definitely needs an existing product and you can find a monetization model for it. In addition, the team can focus on development, rather than thinking about the idea. After all, the main thing is not to brag about a new concept, but to create a product in demand and develop it in the direction that is interesting to users.

The term Unicorn applies to startup companies valued at $1 billion or more. Here is a list of the most successful startups, some of which are worth tens of billions of dollars.

18 PHOTOS

The company was founded by Twitter founder Jack Dorsey. Square is a platform for accepting credit cards on mobile devices Oh.

The company, better known as China's Groupo, raised $700 million in early 2015. Today, investors estimate it at 7 billion. Don't think that the company became successful all at once. It's been a pretty long journey since 2010. Therefore, everything is ahead of you, the main thing is to find good idea for business. How to do it - . The main thing is to believe in your success.

The first online insurance company is valued at $8 billion, although last year it was valued at $930 million. The company was founded in 2013 by Jack Ma (pictured), executive chairman of Alibaba,

And again the Chinese. The motto of the company is “the future is possible”. And no wonder, because DJI makes unmanned flying drones.

Swedish company, a music streaming service.

The most successful blood testing laboratory was created in 2003 by 19-year-old Elizabeth Holmes. Theranos uses only a finger prick for analysis, instead of venous blood sampling.

Lufax is a Chinese online lending service. Founded in 2011 in Shanghai, the company is now worth $9.7 billion.

The company provides workspaces for entrepreneurs and freelancers.

The cloud storage system was launched in 2008 by two students.

An online platform that allows you to share and view photos as ideas and save them to your virtual boards.

American manufacturer of space technology. Creator of the Falcon rocket family.

Indian online store founded by two former employees Amazon in 2007.

The company, better known as the Chinese Uber (taxi ordering service).

Application for messaging, photo and video. In 2013, Snapchat turned down a takeover bid from Facebook, turning down $3 billion. Today the company is worth $16 billion.

This word has recently become one of the most popular. Films are made about startups, books are written, various stories are told. The word "startup" comes from the English phrase startup, which means a successful start or launch. Thus, a startup is a company that has successfully started its business. From the point of view of theory, a startup is a company whose goal is to create a new business model that can be repeated and scaled. In other words, if a startup turns out to be profitable, many such companies can be created. This is where the classic way of earning profit from a startup comes from - to organize a successful business and then sell it (the model of earning through the growth of capitalization). The second way to make a profit is to launch an effective startup and sell a franchise for it - the opportunity to conduct the same profitable business in a separate territory, while for the provision of all technologies for doing business, the franchise owner transfers a part of the profit or proceeds to the startup organizer.

Stages of startup development

Each startup project goes through the following steps:

Development. At this stage, the actual idea for the business appears, the implementation plan is being worked out, the search for sources of financing and other work is underway. An important activity is the study of the market, the identification of competitors. If the startup is technological, at this stage it is necessary to patent know-how, analyze substitute inventions, and so on. Launch. At this stage, the startup has its first clients. This means that there is a practice of doing business in real conditions. The launch stage is the most critical for a startup, since poor service for the first customers, providing them with low-quality goods will lead to further impossibility of business development. The success of this stage is based on the quality of project planning during its development. Extension. At this stage, the development of the startup idea, the increase in sales, the earning of the main profit, its investment in the further growth of capacities, and so on. Exit. A startup implies the closure or exit from the project. There are two options for closing, as it was written above: the sale of a company or the sale of a franchise. Based on the results of leaving the startup, the effectiveness of the project is assessed (the ratio of investments and results achieved).

Who is a startup

To profitably launch new project, you need, firstly, the initiator of an idea for a startup, the one who comes up with it and starts to implement it. But, as a rule, profitable projects are rarely done alone. The initiator needs assistants, those to whom he can delegate part of his powers, entrust certain actions. Most often, such a command does not work for wages, her motivation is also a stake in the project. Thus, it is the team of those who started to implement the idea, led by its initiator, that is called startupers. In most cases, these are students or specialists who have just graduated from a university (although there are no age restrictions for a startuper). This situation is explained by the fact that students have a very flexible mind, they are generators of ideas, they want to invent something, to show their significance to the world. In addition, they are not afraid to try, and this is one of the main qualities of a startup - not to be afraid of failure and be ready to start your business again.

Profitable startup ideas for business from scratch

Interesting ideas with minimal investment

The first part of projects that can be implemented with minimum investment, it's your business at home. As a rule, it grows out of a hobby, therefore, cooking and selling can be in this category. confectionery and baking, making souvenirs, decorating dishes and so on. For men, an example of a business based on hobbies and skills is the provision of services "husband for an hour." The second part is more suitable for men, since it involves the use of a garage. This may be the provision of car service or, if equipment and tools are available, the manufacture of any parts or goods. This category also includes activities in the garden. Growing vegetables with their further processing or selling fresh can also be quite profitable view business. Another segment may be services to the population at home or in rented premises. If an aspiring entrepreneur has any unique skills, you can start a business based on them. Such ideas include different ateliers, hairdressers or tutoring.

New ideas - internet startups

Startups on the Internet can also be divided into four types. The first type is online stores. In this segment, the secret of success is right choice product or assortment, as well as convenient service on the site. If you manage to master the techniques of Internet marketing on your own, with the help of which you can promote the site, your work efficiency will be significant. The second type of projects is just consulting and training. With certain skills, it is quite possible to sell them on the Internet. It can be like learning a certain school subjects, manufacturing term papers and essays to order, as well as various trainings and webinars for adults. Consulting can also be different, but due to its specifics, in most cases it refers to the field of IT and website optimization. The third type of startup on the Internet is the creation information portals. Forming unique content on certain topics, such startups earn, most often, by advertising goods and services, which they either place on their website or mention certain brands of goods in their materials. Finally, the fourth type of startups on the Internet is the creation and development unique services and programs, analogues of which, until that time, the Internet simply did not exist. In this segment, the originality of the idea, its correct implementation, as well as the usefulness of the final product for the consumer are very important.

American social startups

In America, one of the most popular ways to raise funding for a startup project is crowdfunding. This fundraising mechanism means that anyone who wants to can fund the idea in exchange for some kind of bonus. Because on initial stage it is difficult to get serious bonuses, and in the future, obtaining such benefits is hindered by legal barriers to formalizing the relationship between those who make contributions through the crowdfunding system and those who receive funding, with the help of crowdfunding, mainly different social projects. As an example - the production of alternative films (alternative cinema), composing unpopular music, and so on. Fundraising for the implementation of this kind of startup projects is currently carried out through special platforms (Kickstarter, IndieGoGo and RocketHub). The principle of their operation is that the initiator of the project uploads information about his idea to the site, and visitors vote with money.

Ideas for a startup in agriculture

The existing options for start-ups in the agricultural industry are to apply new telecommunication technologies. For example, not so long ago a device for monitoring the state of the soil appeared, and information from it can be obtained remotely. As a result, a farmer or an agricultural enterprise always clearly understands the state of his land and what measures need to be taken to increase its fertility. An interesting idea is also a livestock accounting service. Most people living in the village are aware of the loss of livestock. The presence of special transmitters and an application with which you can track the movement of livestock allows you to minimize the risk of losses and save the livestock. Successful startups also include various kinds of assistants to specialists. For example, a device for selecting drugs for treatment and increasing plant yields. Or a device for determining the composition of the soil and selecting the optimal crops for growing on it. Thus, despite the fact that Agriculture– the industry is very conservative, it has a place for modern technologies.

How to come up with a startup idea and implement it

To create a profitable project, modern analysts and experts recommend going through the following series of steps:

Analyze and articulate your skills and strengths, think about what you would like to do. The second step is to determine what business is very inspiring, what the entrepreneur is ready to do with full dedication and what he is ready to devote the maximum of his working time to. The next step is to search for a problem that exists, but has not yet been resolved in that area where their strengths were found. At first glance it may seem (especially to people with low self-esteem) that no one needs their skills, but this is not so. You need to think, look at problems from a different angle, show your own Creative skills and come up with an idea for a startup that has not yet been implemented. The fourth step is building a product prototype, making a prototype and testing it. If it really solves the problem, then this business can be continued, otherwise, it is necessary to look for a new solution to the problem. The fifth and final step is the launch of the project, its implementation. The test of efficiency is the presence of revenue and profit from the sale of project products. If the results of the work are positive, there is a profit, then we can talk about a successful startup. If it doesn't work the first time, you'll have to try again.

The most successful startup ideas in the world

Top Startups in the USA

Most startups in the US are connected in one way or another to the Internet. One of the most successful is the service for finding fellow travelers when moving from one locality in another. It allows you to significantly save on the trip for both the car owner and passengers, which allowed him to attract a significant amount of investment. The second option that deserves attention is an application for mobile devices to work on financial markets. The popularity of various financial instruments in the US is quite high, so there is no doubt about the success of the application, even despite the developed market trust management. Almost everyone has a smartphone, as well as savings, so why pay a fee to an asset management company when you can make decisions on your own and earn a profit. A third example is services dedicated to health. Development of food recipes, sale and delivery of recipes for healthy eating, definition of programs for fitness and so on. All this is very popular and services that allow you to lead a healthy lifestyle using a smartphone are also very popular with investors and consumers.

Popular startups in Russia

As examples of Russian startups, we can mention the developer of an inflatable sofa. Air sofas and mattresses, of course, are not new, but the bivan (as the inventor called it) can be inflated in 15 seconds without any devices. It is enough to wave it and make several movements in different directions. The idea of ​​\u200b\u200bcreating an endless flash drive seems interesting. With its help, you can upload data and information to the cloud storage. It looks like a regular USB drive and also allows you to quickly access your cloud data from any computer. A startup project for the production of a mini-projector for playing cartoons on any smooth surface has gained popularity among investors and buyers. With it, you can watch cartoons even on the ceiling, which makes it easier to fall asleep. This property quickly brought popularity to the product among parents.

An example of failed startups

There are also enough examples when startups ended unsuccessfully. From the recent past, one can recall an anonymous social network, which, despite having a significant number of users, still had to be closed due to problems of a commercial and financial nature. Another option for an unsuccessful startup is a service for downloading and listening to music. He was let down by insufficient regulation of copyright issues with performers and copyright holders. Many projects for smartphones and tablets also failed. This is due to the high competition in this market, as well as the peculiarities of promotion. Thus, the reason for failures in creating a startup is, in most cases, insufficient project development. It is necessary to carefully think over the project, and then success is guaranteed. Well, if nevertheless there was a failure, an effective startup does not give up, but continues to look for new directions in business.

The best startups in Russia include:

Popular educational online service which helps anyone who wants to learn English language or increase the existing level. Now more than 14 million people around the world use it. Each new "student" can be tested and choose the level they need, get a set of exercises and training materials for its development. The application allows you to train understanding not only writing, but also its perception by ear. Educational materials provided in both audio and video formats.

This is an educational platform with game elements that gives you the opportunity to learn linguistic skills from native speakers.

The animated lion mascot gave the service its name - Leo. The idea to use this particular character, lost in the jungle of knowledge, came to developers on the exotic island of Koh Chang, where the founder and a team of programmers worked on creating a new service for about six months. Five years later, the founder, Ainur Abdulnasyrov, entered the first hundred Russian millionaires.

Google has included LinguaLeo in the list best apps for Android in 2015.

LinguaLeo - learning English can be fun

doctor at work

The virtual community of professional doctors is a startup by Andrey Perfiliev and Stanislav Sazhin, which appeared in 2009. They created a space that most of all resembles a closed club, inside which people of the same specialty can exchange experiences, get the necessary information, ask colleagues questions, and find work.

Gradually, with the growth of popularity, the network expanded significantly. Now both medical students and pharmacists can use it. They, like doctors, got the opportunity not only to communicate, but also to improve their skills free of charge.

half of all medical workers Russia, with higher education, are its registered users. In terms of participants' activity, "Doctor at Work" ranks first in the world. For several years in a row, the project has taken more and more honorable places in the rating of the best startups in Russia - Russian Startup Rating.

Most doctors in Russia use their own social network"Doctor at work"
MoneyMan comes to the rescue very quickly when it comes to micro loans

Who hasn't dreamed of a flash drive with unlimited storage? Alexey Churkin, the founder of the Flashsafe startup, was able to solve this problem. It was he who came up with the idea of ​​\u200b\u200ba "dimensionless" drive - a flash card connected to cloud system file storage. Through special electronic devices, information is placed in storage and is there absolutely anonymously, without being tied to a specific user. This makes it possible to obtain the necessary files without the mandatory use of passwords or keys. Such a device cannot be hacked, it guarantees complete security and confidentiality of information.

Alexey lifted him up own funds and grants, successfully presented his project in Skolkovo, after which pre-orders were collected for 1.5 million rubles. Gradually, investors were found, the project repeatedly appeared on crowdfunding platforms. On August 30, 2016, sales of the "infinite" drive started.

Flashsafe combined flash drive and infinity

The fastest startup, which became the best startup project in just a few days, is one of the best startups of 2016 in Russia. The creators were forced to artificially restrain the powerful growth of the project's popularity. - mobile app, which appeared quite recently, in the summer of 2016, and allows the user to turn any photo into an image made in the style famous artists. From an ordinary frame, it became possible to make a work of art in just a couple of seconds and clicks. Its success was simply dizzying. In 10 days, the new photo editor has become the most downloaded product.

Investors valued the entire project at over $10 million. The founder of the service, Aleksey Moiseenkov, has become no less popular than his offspring and tries "not to give more than one interview a day." In them, he says that it took about two months to work on a mega-popular application and investments were made "within the framework of salaries." Mail.ru has already become an investor in Prisma, which makes it possible to evaluate the success and prospects of the project.

With Prisma everyone can become an outstanding artist

MULTICUBIK

A Russian project that won the Startup Village competition in the summer of 2016. The startup ran a successful crowdfunding campaign on the Indiegogo site, successfully presented itself at the TechCrunch Disrupt conference in New York in 2016. Mikhail Bukhovtsev is the founder and CEO of Multikubik.

The project is an interesting technical novelty for the smallest users. We are talking about mini-projectors in the form of a cube, with cartoons and filmstrips inside. You can project an image onto any flat surface. The creators assure that this is a more "healthy" alternative to watching entertainment content on a tablet for a child, the best option for quality family leisure.

Member of the Skolkovo and API Moscow sites. More than $105,000 was raised to launch the sale. Currently, the company's management is planning to develop a premium version of the projector, a more budget version will be put into production very soon.

Multicube - a classic in a new package

This is a list. Some of them are already known abroad, they have found investors there and are planning to enter the international market. What can be said about the current situation in this area on a global scale? What are the best startups in the world?

Top 10 Startups in the World

The best startup projects around the world include:

Slack

A popular corporate messenger that appeared in 2013. Provides great opportunities for teamwork in online mode, it is especially suitable for small and medium-sized companies. Slack makes formal email correspondence between employees and complex internal workflow unnecessary. This service was ideal for communication between employees at work, but it also allowed the creation of communities of interest, business or leisure. That is why another opportunity to use Slack is to find the right specialists, this is actively used by personnel workers.

The fastest business application in history, now valued at nearly $3 billion.

The application was created by a graduate of the Faculty of Philosophy of Cambridge Stuart Butterfield. Over seven rounds of investments, his startup was able to raise about $350 million and become one of the best such projects in the world. It is especially popular in the USA and European countries. On the very first day of testing, more than 8 thousand organizations registered in the Slack system.

Over a million users have already taken advantage of Slack

Uber

One of the most famous and scandalous startups in the world, which outraged competitors regularly try to catch up with and desperately try to somehow cope with its expansion. At the same time, the project is very successful, it is estimated by investors at $64 billion.

The idea of ​​linking a taxi order to a mobile application turned out to be just golden. It belongs to Travis Kalanick and Garrett Camp. The idea came from one of the founders in Paris, when he could not get himself a taxi.

Launched in 2009, Uber brought huge profits to its creators. Leading venture financiers of the world fought for the right to invest in the service. This is understandable, because the company's daily revenue is now several million.

Now mobile taxis under this brand operate in more than 80 cities around the world, the number of trips using Uber in America has grown by 250%. The company continues to actively explore the global market and expand.

Uber is one of the best startups in the world in recent years

Zenefits was founded in 2013 by entrepreneur Parker Conrad, who until recently served as its CEO. In a year, the project has gone from an unknown startup to a dynamically developing business. It took him less than two years to become a company with a capitalization of more than $1 billion. Zenefits boasts some of Silicon Valley's biggest investors (like Andreessen Horowitz) and is valued at $4.5 billion.

The project offers innovative software for personnel services enterprises, significantly embracing personnel management and document management in companies. The service allows you to automatically calculate salaries for employees, calculate benefits, bonuses, labor productivity ratios, and determine vacation dates.

In February 2016, Zenefits changed its director to David Sacks, who took emergency measures to maintain the high appreciation of the project by investors. Despite the fact that now the company is experiencing some difficulties, the number of its customers still totals 20,000 people.

Zenefits - a fundamentally new approach to work in the field of personnel management

Porch

One of the best startups in the world, which appeared in Seattle in 2013. The project was created to connect professionals who can do home or appliance repair work and people who need their services. User-friendly interface and ordering system allows you to find the right specialist very quickly, which was immediately appreciated by numerous Porch users. During its existence, the company managed to raise $99 million in 3 funding rounds.

Porches are:

• 3 million professionals with experience and references
• 140 million deals
• over $100 million in venture capital

The company gives a $1000 guarantee to all clients if the quality of the work performed does not suit the customer.

The founders of Porch say that their business continues to grow and develop, has excellent prospects and big plans for the future.

Porch - repairs are best left to professionals

A new type of social internet service founded by Ben Silberman in 2008. With it, each user can create their own unique virtual "boards" on which he collects and stores images grouped by various topics. Very quickly, Pinterest has grown into a worldwide directory of ideas and inspiration for a very large global audience of creatives and everyday users. The project is especially popular with women. For example, brides looking for wedding style or young mothers organizing photo shoots for their babies. Of course, it was appreciated by all experts in the artistic field.

It took the startup less than a year to reach its first 10,000 users. Zilberman says that he personally compiled and sent letters of invitation to the first 5 thousand. This figure now represents 70 million per month in the US and 150 million worldwide. The project, to date, has overtaken Twitter in terms of audience size. Financially, it is also very prosperous; since its inception, it has attracted $1.3 billion in investments.

Pinterest- beautiful photos can't be too much

An extremely successful online service offering mattresses and other sleep accessories. A practical and serious approach even to the most ordinary household items, it turns out, is able to bring the creators both money and fame. The manufacturer and seller of unusual sleep accessories was able to attract the attention of buyers and investors, the latter estimate the project at $550 million.

The authors of this startup approached the matter with scientific approach and organized a real laboratory in which they experimentally established the parameters and characteristics of an ideal mattress. Now they sell one and only kind of it, but in different sizes.

Pleasant bonuses that successfully complement high quality Casper:

• fast delivery
• compact packaging
• the possibility of testing and returning goods

At the same time, the cost of a standard-size mattress starts at $ 500, but the company gives a 10-year warranty on it. The project successfully withstands competition, although the price of their goods is about twice as high as the average.

This startup has relied on comfort

It turns out that startups exist in the field of space technology. One of the most successful projects in this area belongs to to CEO Tesla Elon Musk, who decided to create the first private transport company for space freight traffic. In particular, the creator saw the immediate goal of delivering cargo to Mars during its colonization. The project was successful and now the company is a real space concern.

The first steps in the implementation of this grandiose plan were made in 2002, and after 8 years SpaceX became the first private company that launched the spacecraft. In 2012, one of his unmanned rockets docked with the International Space Station. After that, management signed a contract with the US Air Force and NASA.

SpaceX is considered the most progressive and promising space carrier, while offering one of the lowest prices in the market for such services.

The path from idea to successful space production

The third most valuable startup in the world is a mobile application that allows you to send messages with attached photos and videos. Created by Evan Spiegel, Bobby Murphy and Frank Brown.

According to statistics, 200 million users of the application send 700 million messages daily. In general, during its existence, the company has raised more than $1 billion and continues to develop rapidly.

The head of the company, Evan Spiegel, is trying to make Snapchat a competitor to Facebook and Twitter. Most likely, he will succeed. An ambitious entrepreneur from the “golden youth” is confidently moving forward. The content of the application continues to be updated and improved, gradually supplemented with new features.

Rapid growth, thoughtful bold marketing and an audience under 30 are the keys to Snapchat's success, which allowed the company to become the third largest startup in the world by capitalization.

Evan Spiegel is the founder of Snapchat

Jibo

The creators of the first family robot, led by MIT professor Cynthia Breazeale, raised money for it using a crowdfunding platform. The project was so successful that in just a few days about 900 thousand dollars were received, although 100 were required.

Now you can buy an electronic friend for all family members and get from him not only practical help in the form of the necessary information, but also a couple of funny stories or anecdotes.

Jibo recognizes people and finds its own approach to everyone. He does not know how to move, but he knows how to speak and show emotions. The first samples are already on sale. The creators of Jibo do not stop there, the design of the robot has already been improved with the investments that the project was able to attract.

Jibo - home robot has become a reality

One of the fastest growing Internet startups of 2015, based in San Francisco.

The project was created as an Internet service for the delivery of food to private customers from nearby stores. The buyer selects all the necessary goods online from the lists of local supermarkets uploaded to the site, and receives his order by courier very quickly, within an hour.

Instacart is already available in several major US cities and continues to take over the market, with revenues up 15x. Startup development is booming, funds and private investors are confident in the success of Instacart, although competition is growing noticeably every year. The project attracts more and more hundreds of millions of dollars of investments with enviable constancy (see Investments in startups: attraction, rules, important points). The total funding for the service over two years is about $150 million. Investors in the successful startup include Sequoia, Khosla Ventures, Canaan Partners, Horowitz and many more.

Even shopping trips can make you rich

The best startups in Russia and around the world include the most different projects. Some of them are created by one enthusiast, others are developed by several thousand of the most different specialists. Sometimes it takes a month or two from an idea to a finished product, and sometimes it takes years. Each project has its own secret of popularity and its own fascinating take-off story.