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Business trade in healthy products. Business idea: healthy food delivery service. Nebo's raw food bar financials

Delivery of proper nutrition. Sports nutrition on request.

Nowadays, the delivery of proper nutrition has become very popular business in major cities. People are tired of eating junk food, and those who play sports are tired of preparing the right sports nutrition themselves. There is simply no time for this. Previously, I already published an article "" with a similar topic, but now I will offer something new. Exactly delivery proper nutrition and personal selection this nutrition is at the heart of this idea!

Types of proper nutrition - Menu.

Under proper nutrition different people understand absolutely different types food. Here are some types of healthy nutrition that you should provide to your clients:

high protein diet food- this type of nutrition is used by athletes to gain muscle mass and reduce body fat. This type it is advisable to select nutrition personally, taking into account the mass of the athlete and his priority tasks. For example, a 100kg bodybuilder and a 40kg fitness girl will eat differently, but the message of high protein food remains.
gastro diet food- this is medical nutrition for people with various diseases of the gastrointestinal tract. The most important thing here is the absence of spicy, fatty, fried and smoked foods. Mainly used for steaming and boiling.
Vegetarian food This is a food that does not contain animal products. The main thing here is to show the diversity of plant foods.

These were the most basic areas of proper, sports and dietary nutrition. You will define a finer gradation for your business yourself.

Online store, online service and mobile application.

There are several ways to showcase your business, publish your menu, and the sales process itself. Since your business is only for delivery, you don’t need a room for customers, which greatly reduces the cost of implementing this idea. This is how I would build this business and start selling:

For starters, I would created an online store with a list ready-made solutions food in several categories, taking into account what we have analyzed above. Each set would be divided into 2 types by weight (for large and small). Read about how you can independently and without cost create your own online store in my articles "" and "".
next step would be adding a personalized catering service at the request of the client. Up to the services of a personal nutritionist.
The last step is to create mobile application for the convenience of using the right food delivery service.

Design and packaging.

Delivering proper nutrition is not a difficult business to run, which can create strong competition. In order to attract and not lose your customers, you need to keep the brand. Do beautiful packaging for food with advertising information, add to order gift, write wish " Have a good day» or print fresh on the package joke. There are many ways to win the hearts of your customers. It is also desirable to add to the order information on nutritional value provided food. Delivering healthy meals can become a very popular business in a dynamic city where people don't have much free time.

Thanks for reading and stay tuned for new ideas! In the meantime, I am typing the text for a new article, I suggest that you familiarize yourself with earlier publications.

In a small business, ideas related to healthy eating can bring a stable and attractive income. The main condition is cooking, selling only healthy food or ingredients for self-cooking at home. This is due to the fact that modern society is focused on healthy eating, and the pace of life in megacities does not allow time to stand at the stove and go shopping in search of environmentally friendly products.

Below we will talk about the business, which is based on the preparation of recipes for delicious, original and healthy dishes. This menu is of particular interest to people who are puzzled by the fight against extra pounds, that is, this is your future target audience.

The business scheme is quite simple. First, dietary recipes are compiled, then the necessary ingredients are purchased. After they are held primary processing. The last chord is the delivery of ingredients to the customer, there are two options: to deliver ready-made dishes or a set of ingredients, and the customer mixes them according to the recipe at home. That is, we offer the client to completely forget about going to the grocery store, he pays a fixed amount and the necessary products for five healthy meals a day are delivered to him, they only need to be mixed according to recipes. I must say that recipes are developed individually for each customer with the participation of a nutritionist, the client not only eats healthy food, but also loses weight.

At first it may seem that such a service is very expensive, but think about how much money you spend on unnecessary products? How much in the refrigerator is wasted and thrown away? As a result, it turns out that a healthy diet, when everything is bought for you, cooked and brought to you, is much cheaper than buying and cooking on your own.

Focus on experience

Such a project is already working in Russia, however, the birthplace of the idea is England (Harvard Business School). The business concept was developed by several entrepreneurs. In Russia, a great merit in promoting the idea belongs to Olga Zinovieva. Every day she cooked homemade food, over time it came to the understanding that the process of preparing any dish can be simplified, optimized and, accordingly, saved on time. In particular, she eliminated unnecessary steps, we are talking about going to stores, preparing ingredients, and so on.

As the results of the Elementaree project showed, no more than half an hour is spent on cooking any dish. Businessmen buy products against the background of their careful selection, weigh, peel, cut, prepare broths. For packing dishes, special boxes are used, which are delivered to customers. Detailed instructions are attached to each box with a dish.

The project cost $200,000 to start.

This is interesting: read our other business ideas -, and.

Business complexities

The project will be successful only in megacities, for example, in the capital or St. Petersburg. In such cities, there are many business people who, due to their employment, cannot regularly prepare tasty and healthy food for themselves. At the same time, busy people understand that the “fast food” of cafeterias and other similar establishments is harmful to health. There is only one way out - to contact an organization that will promptly prepare and deliver useful products. Plus, do not forget that millions of women are on a diet and are constantly trying to lose weight, and with a healthy diet, this happens smoothly and by itself.

At first glance, the idea seems new. To some extent this is true, however, Russian entrepreneurs have already begun to master this niche. Therefore, do not rely on the complete absence of competitors. But there is no need to be afraid of tough pressure from competitors, since there are few businessmen working in the niche.

Some difficulties may arise with the development of the product, the establishment of communications. You will need to resolve the issue with the site, the place for production, the staff. It's not so easy to come up with and promote your own.

Experts say that before the start, testing should be carried out, which will optimize the proposals. Small audience and food tests will suffice.

Get ready for a big investment first. The project, working in the capital, has shown that it is more rational to start with a small audience. The duration of testing various dishes is 7 days. The cost of a serving is 350-400 rubles or 700 for a set for 5 meals a day. It was found that the tested preference was mainly given to risotto, dietary fish, salads, dishes, including beef. We take note!

The practice of Elementaree has shown that over time it is worth doing both one-time dinners and a long-term diet. The cost of a single order is 350 rubles, a trial weekly diet is 7 thousand rubles, a monthly one is 21 thousand rubles. An experience current project showed that through a low-calorie diet, you can get rid of five kilograms in a month.

Tip: don't offer ineffective diets, as they will cause you to lose customers who will be impossible to return.

A few words about the site

It is created before the start, as it is necessary to establish contacts with potential customers. Not worth it electronic resource make it complex and oversaturated with information.

You also have to make a lot of efforts to promote the product. There is nothing to be surprised. The offer for many is a novelty, which will naturally cause doubt among potential customers. A site created earlier will come to the rescue. You need to clearly state the benefits of your ingredients and dishes.

The most difficult task is the delivery of orders. It will be difficult to find a courier company with a small number of orders. Practice has shown that you will have to make do with your couriers in the first couple. It would be nice if they had their own transport. Otherwise, couriers will have to travel by metro, buses and other public transport.

To improve their health, they resort to various diets and simply healthy food. Someone goes to special restaurants or limits their menu in establishments Catering, someone prefers to cook on their own. But many are ready to order such food with home delivery. It is this category of healthy food consumers that will become customers of your business.

It should also be noted that a healthy lifestyle, in particular, a balanced diet, is mainly interested in people with above-average incomes. And they will be ready to pay 1-2 thousand rubles a day for a balanced diet. The cost depends both on your margin (usually 30-40%) and on the composition of the menu.

“HEALTHY EATING IS NOT ONLY A DIET FOOD, BUT ALSO A GOOD BUSINESS”

To start a business like this, you need a few things. First, it will be necessary to find potential customers. For this, it will be necessary to lay in the advertising budget about 150-200 thousand rubles. Your main advertising platforms are articles in local glossy magazines, catalogs + advertising in urban social media (groups). advertising campaign it will be necessary to spend at least two months, choosing for the subsequent placement of about two or three sites (the cheapest and most effective).

Next, you will need the following staff based on 20 clients (with an average check of 1.5 - 2 thousand rubles per day). First, if you are not a professional nutritionist, then you will need the occasional services of this specialist for menu consultation. This is about 25 thousand rubles a month. You will need a chef to cook given food(three or five times a day for each person). Keep in mind that you will need his services all seven days a week. The total salary of a cook will be about 30 thousand rubles a month. He will work at night. You will also need couriers in cars, 2-3 people who will deliver orders in the morning. Their salary will be about 15 thousand rubles a month per person, with work seven days a week for two to three hours in the morning.

Thus, you can reach a monthly turnover of 850-1300 thousand rubles per month. At the same time, marginality will exceed 30%.

What is the price

Based on three months in advance, you need to lay down about 350-400 thousand rubles for salaries. Another 200 thousand rubles will go to the advertising company. About 160-220 thousand rubles a month will have to be spent on the purchase of products.
Approximately 10-15 thousand rubles a month will need to be pledged for the services of accounting and outsourcing lawyers. About ten thousand rubles will have to be spent on registration of IP. In total, as an initial capital, you will need about 600-800 thousand rubles.

Profit is you, if properly conducted advertising company You will start receiving within the first month.

Marginality: about 30-40%, that is, with a turnover of even 800 thousand rubles, you can recoup your initial investment in three to four months after launch.

Capital investment in business: from 1,530,000 rubles
Cafe payback: 1.5-2 years

How to open a health food cafe usually think those people who are closely related to this topic.

Any vegetarian, raw foodist, or just a fan of eco-food understands that it is quite difficult to find an institution with a suitable menu.

But desire alone is not enough to realize the idea.

An entrepreneur must know the subtleties and nuances of the organization.

We have collected all the necessary information in this article.

Advantages and disadvantages of the idea to open a cafe

If you approach an idea not just as a way of self-realization, but as an entrepreneurial business, then you should reasonably evaluate the pros and cons of this idea.

Advantages	Flaws
High profitability.	Narrow niche - can affect the level of demand.
With a competent approach, the business pays off relatively quickly.	High competition with other catering establishments.
There is a USP - customers are offered a special menu.	It's hard to find the right place.
The theme of a healthy lifestyle is "in trend".	High demands of customers on the quality of dishes.
The demand of the population is growing.	Large capital investment in starting a business.

Business plan for a healthy food cafe: planning

Business starts with planning.

Without drawing up a business plan, opening an institution is, of course, realistic.

But the sad experience of some shows that more than 70% of young firms are closed after 6-12 months just because of the lack of a business development plan.

If it seems to you that drawing up a business plan is difficult, you can delegate the task to professionals.

Summary of Healthy Food Cafe Project

In the summary of the project, the entrepreneur must indicate information about the institution.

One of the important points is the name.

It should attract attention, be memorable, but capacious.

Objectives and goals of the project

The main goal of the project will rest on the concept.

That is, to offer visitors healthy, tasty food.

To do this, a balanced menu is compiled, a nutritionist is invited to the team, they are looking for suppliers of quality products.

An additional objective of the project, which will help to obtain funding, is the creation of additional jobs.

Of course, this will only work for a large institution with an extensive staff.

Marketing analysis for a healthy food cafe

The marketing strategy must be included in healthy food cafe business plan.

As a rule, the directions of analysis and the advertising methods will not differ much from the standard ones.

However, there is a USP (unique trade offer), which does not need to be invented.

It consists in cooking wholesome, exceptionally healthy eco-food.

You need to bet on this when developing a marketing promotion plan.

Target audience of a healthy food cafe

The concept appeals to a broad but fairly defined audience.

The very atmosphere of the institution will be based on comfort, environmental friendliness, ease.

The main visitors are young people with an average and high level of income.

This is due to the fact that leading a healthy lifestyle is a fashion trend.

But it's not the most affordable.

After all, the right food cannot be cheap, unlike surrogates and semi-finished products.

Parents want to see their children healthy, so hiking is no longer a popular pastime.

In the cafe you can spend business meetings and lunch breaks.

Therefore, placing establishments near business centers will increase the number of visitors.

Schematically, the target audience can be represented as follows:

Advertising in the business plan of a healthy food cafe

One of the most promising advertising sources is the Internet.

Use the following promotion methods:

site creation;
accommodation advertising banners on thematic resources;
advertising in in social networks(creation and promotion of pages);

But the standard methods are always relevant:

Spread flyers in crowded places near the institution;
accommodation advertisements in regional newspapers or on television;
before the opening, booklets with information can be distributed at places where potential target audience(vegetarian food stores, fitness rooms, companies offering ethical and ecological cosmetics).

In order to get the most out of the methods used, the campaign needs to be monitored and regularly updated.

In what room and where to open a cafe?

Placing a cafe in the central part of the city is prestigious and attracts the appropriate public.

However, the specificity of a cafe that offers healthy food makes it possible not to strive for high traffic.

The target audience of such an institution has a specific request.

And for his satisfaction, they will go purposefully.

Customers who are interested in healthy food will not go to the first cafe that turns up.

Requirements for a healthy food cafe

Healthy food cafes are subject to the same requirements as other catering establishments.

This must be taken into account at the stage of searching for premises, choosing a building for rent that will meet the conditions.

Otherwise, you will have to do preparatory work on one's own.

And that costs money and time.

Basic requirements for a cafe:

If the establishment is located in a residential building, you need to provide high-quality sound insulation.
Water supply and sewerage should be carried out, the power grid should work properly.
In addition to client areas and the kitchen, it is necessary to equip technical rooms for staff (service toilet, warehouse, etc.).
A big plus is the availability of parking spaces, convenient check-in and proximity to public transport stops.

Health food cafe equipment

To operate a cafe with an area of 50 m 2, you will need to purchase a not so extensive set of equipment.

As a rule, it costs about 250-300 thousand rubles.

The business plan indicates a list of equipment, who will supply the equipment and install it.

How to look for suppliers to open a cafe?

Finding quality suppliers is one of the pillars on which a successful cafe is based.

This is especially important for an establishment that offers healthy, organic food to its customers.

When choosing suppliers, use the following criteria:

A good choice is family-type farms or eco-farms, which are quite easy to find using the Internet.
Health food cafes cannot use GMO products.
It is important that the products are grown without chemical additives, growth stimulants, and not treated with dangerous pesticides.
The location of the farm or economy matters - there should not be industrial centers nearby.
Stabilizers, flavors and other additives of chemical origin cannot be used in the preparation of dishes.

Staff in the business plan of a healthy food cafe

The list of health food cafe staff will not differ much from other catering establishments.

This will allow you to form and adhere to the correct menu.

Indeed, for such a place it is important that the dishes are not only fresh, beautiful, but also ecological and healthy.

If an entrepreneur has opened an LLC, one cannot do without the services of an accountant.

However, you can delegate this to .

The cleaning of the premises is transferred to an employee hired on an hourly basis, although this depends on the size of the establishment.

Calendar plan for opening a healthy food cafe

Event	1 month	2 months	3 months
Registration and issuance of permits
Conclusion of a lease agreement
Repair and design work
Supplier search
Purchase and installation of equipment
Personnel search
Launch of an advertising campaign
Start of the cafe