Business plan for opening eco-products. "To your health!": how the store of natural products works. And the farm cafe brings you something

Under farm products, it is usually customary to understand those products that are of natural origin and were obtained in natural conditions: meat, milk, vegetables, berries. The cost of such goods is higher than in ordinary stores, as products from the village are considered environmentally friendly and healthy.

Is it profitable to open a store with home delivery of products from the farm?

Demand for farm products is usually concentrated in big cities. Not every resident can afford to spend time searching natural products. Time in megacities is the most valuable resource.

Moreover, many residents are concerned environmental issues and they constantly have to deal with information about the benefits of healthy food. Fuel to the fire of demand is also added by the lack of trust in a number of manufacturers and periodic references in the media about the sanitary checks carried out.

Against the background of all this negative cut, farm products are perceived as light at the end of the consumer tunnel.

Let's outline the psychological portrait of the target buyer:

  • Woman over 30
  • A housewife
  • Mother of one or more children
  • Family income above average
  • Looking after family health

Let's take note of this description, but let's not raise it to the absolute. Now it is worth paying attention to the business that is associated with farm products.

Online store of farm products

The wording of the idea is simple: Do you deliver farm products to your home?". Suppose you have already organized everything and are ready to enter the market.

Have you already calculated how many orders you need to service in order for your business to bring a certain profit?

According to several owners of such firms, the bulk of the income is in regular customers but not in single orders.

The more regular customers, all the better. Their number should be proportional to the initial investment. Average- 50 people.

You can not just sell natural farm products with home delivery, but make a service with a subscription to this service. For example, fresh milk at home every Monday or a set of vegetables on Wednesdays. Get creative and of course ask your customers what they want.

Due to the fact that the cost of farm products is higher than the average retail market price of similar products, then your customers will be people with an income above average. BUT regular customers- rich people. Thus, it is necessary to think over the main advertising platforms in order to ensure high conversion.

Choice of goods and suppliers

Decide on a specific product niche. It all depends on the amount of initial capital. It is extremely unprofitable at first to trade all groups if the initial investment is not too large.

Suppliers can be found in two ways:

  1. Negotiate agreements with farmers
  2. Enter into partnership agreements with private suppliers

The first method is relevant in the presence of regular customers, and the second at the beginning of work commercial organization. Why? Yes, because such a model will minimize the risk of being left penniless.

In a partnership agreement for farms you prescribe the commission that the supplier will receive when selling the goods, the volume of production, wholesale price for a unit.

Private providers do not require such serious legal nuances. It is more important for them to find a point of sale, as for many of them this is a chance to make good money with their usual business. You simply assign a price, for example, for one liter of cow's milk, and start cooperating.

Delivery organization

Wholesale orders for farm products are extremely rare, as your client is a private individual. Therefore, on initial stage no point in wasting financial resources for oversized vehicles.

You can use a courier service - ideal for start-up entrepreneurs. A partnership agreement is concluded with a transportation company. And when you have an order, you, with the help of the couriers of the company, deliver the goods to the buyers.

Another option is to arrange your delivery service. While the number of orders is small, you can even deliver the goods yourself. Or immediately hire couriers and drivers. Depending on the initial investment, drivers can drive their cars or yours.

For any business related to home delivery, couriers are the face of the company, so the issue of delivery must be approached responsibly.

Just remember that some farm products, such as eggs, meat or milk, must be refrigerated. Therefore, you may need refrigerator vans.

Product freshness

You have already chosen a specific product, suppliers. Now we need to get acquainted with how to keep the freshness of products.

Let's not go into technical features but you just need warehouse space with refrigeration equipment. It is also necessary to make it a rule mark the date of manufacture on the packaging.

An alternative option for not storing goods is to deliver products directly from farmers to customers if you manage to think through the logistics. In addition, the shelf life of farm products is low, since no preservatives are used.

Internet site and advertising

Based on the portrait of the target consumer, it is better to advertise in restaurants healthy eating, in expensive supermarkets. In addition, no one forbids you to hire several promoters for the day, give them your flyers and send them to the rich area of ​​the city.

Depending on the quantity of goods and common organization business processes, you can get by with a simple website or create an entire online store of organic products. Use contextual advertising to find clients.

Video about creating a farm products store

Such a business must be constantly developed, maintained and promoted. You should not immediately chase profit, it is better to work for quality and regular customers, and then for quantity.

When to eat fresh vegetables, not to mention imported, available all year round, you think that something is wrong with them, something is missing. Older people remember the “real” taste of vegetables and fruits, that was the TASTE, not like now ...

Believe me, the vast majority think so. Well, now the most important thing: how to make money on all this?

Stand "cancer to the top" in the garden, and then sell the grown products in the market? No, this is not a business! You say.

In general, a business can be developed in several directions, we will consider two of them.

First way.

Organize the delivery of vegetables and fruits directly from the village, of course, the village should be located not far from the City, so that it would be possible to bring fresh food every day.

To open your business you need trading area. Since we create completely new business, modern, then we will sell not in the market, but in a modern supermarket equipped with the latest technology. Well, of course, you can be more modest ... it all depends on the initial capital.

That is, the first type of business is a specialized fruit and vegetable store, the main difference from others is fresh and natural products every day.

How much can you earn? Earnings will be decent and the business will pay off in a couple of months or a year.

You need to understand that here you do not need to chase the number of sales, thinking at the same time: the more I sell, the more profit get...

You will supply food from nearby villages, and there is a village, not a warehouse of vegetables!

You can grow ten times more vegetables than they currently grow there (in the village), all you need is a couple of tons of biological additives and other chemicals, but then your store will not be any different from thousands of others, and this is already a business failure.

Therefore, less is better, but better. It is better to raise the price of products than to sell stuffed products. As well as an option, you can supply products from different villages. And remember the motto of your company - The quality of products is above all. Although it sounds trite, but still :)

The second way.

We considered one option for a healthy food business, but the business does not end there. I like the second version of the idea better because it costs less and has little competition, which is very attractive these days.

The principle is the same as in the first case6, an agreement is concluded with farms or private individuals living in the village to grow organic vegetables and fruits. But then something interesting comes next6 we are not opening a store, but opening ... an office, yes, an office. What office do you tell us!

And here everything is tricky ...

The essence of the business is the exclusive supply of fresh products to private individuals, that is, the rich Pinocchio :)

There are quite a lot of rich people and people with average incomes in our country. Most of them care about their health and the health of their loved ones, buy filtered water, all kinds of air purifiers and other nonsense, forgetting what they eat.

Well, actually, I think the idea is clear: we open a company, conclude contracts, rent a warehouse, hire staff, including couriers (as you thought, the products will be delivered directly to your home), advertise, etc.

Summing up, I can say that both types of business can be very popular and profitable if approached wisely. So those who do not know what to do, go for it, there is little competition - the business is profitable, at a relatively low cost.

Regarding point 2, I can say that this is only in a few large cities of Russia. In the West, this business has been flourishing for several years.

If you have a desire to run your business in trade, but are not attracted to work in an environment of too much competition, then you should pay attention to stores of natural and organic products.

What products are called natural

Products that do not contain preservatives, dyes, artificial flavors and flavor enhancers are considered natural or environmentally friendly. These are products grown or produced without the use of synthetic fertilizers, pesticides and GMOs.

More and more people are beginning to understand simple truths: a person's health directly depends on what he eats. Clean, from the point of view of ecology, and natural products are not only healthy, but also very tasty. Anyone who has ever tried real, village milk or sour cream prepared in a natural way will never confuse these products with those bought in the supermarket. Having the opportunity to use better products, any reasonable person would prefer them to those that contain drugs that destroy his body.

Prospects for the Natural Products Trading Business

In Europe, vegetables grown "the old fashioned way", without the use of pesticides, and meat obtained without antibiotics and stimulants have long been in high demand. Of course, such products cannot be as cheap as mass-produced ones. As a rule, it will be 2-3 times more expensive. But, despite the higher prices, interest in these products is constantly increasing. It is also steadily growing in our country - compatriots are increasingly starting to pay attention to their health.

We also have small farms producing natural products. But stores where you can buy them are very rare. Helping producers and consumers to find each other is a task for those who want to make their business in the trade in natural products. This niche of our market is filled very poorly and, therefore, has great prospects.

What does it take to open a natural food store?

There are no special differences for opening a store selling natural products from a regular grocery store. Need to have:

1) initial capital;

2) reliable suppliers;

3) good staff.

Size required start-up capital depends on the size of the proposed trade. It can be as high as $10,000 if you are starting a business in small town, in which cheap rent, and at the same time do not pretend to be on a large scale. The payback period of such a store depends on both the investment and local conditions.

In addition to the processing fee required documents, the main costs are for the acquisition commercial equipment. You will need:

Refrigerators;

Refrigerated showcases;

Shelving;

counters;

Cash registers.

The most important thing is to find permanent and reliable suppliers of quality products. Go to the markets, study the goods, make acquaintances with farmers, study offers on the Internet.

The professionalism and competence of salespeople is one of the components successful work shop. A random person, without skills and education, can scare away buyers, despite his youth and spectacular external data.

How to attract buyers

As a rule, organic food stores do not suffer from a lack of customers. And the point is not only that the fashion for raw food and natural nutrition is spreading more and more. A significant part of regular customers are the most ordinary people who prefer tasty and healthy food.

Do not forget about the possibility of promoting your business through the Internet. It is best to have your own website or even create your own online store. Not superfluous will be messages on various forums and in social networks. According to the owners of natural products stores, a significant part of the orders come from there.

Since the bulk of the customers are solvent and fairly busy business people, it is very important to organize home delivery of pre-ordered goods for those who wish. For this, you need to have your vehicle with a forwarding driver and a clear work of the order acceptance service.

If you can provide a sufficiently large selection of natures

Ilya Elpanov, the founder of Eat Village, failed to become a successful farmer, but he raised about 19 million rubles. investment and created a community villagers, from which Muscovites buy products for 8 million rubles a month.

Following Elon Musk's Tesla, a weather balloon with a set of village products went into space to "feed the driver of the electric car." This marketing action was invented by the team of Ilya Elpanov, the founder of the Eat Village company. “So we showed that among us, rural residents, there are our own Ilona Masks, there are many of them,” the businessman says with a serious face.

Residents of Moscow and neighboring villages are not separated by space, but it is not easy to find products from small rural producers in the capital's markets and stores. Farmers can rarely provide the volumes and prices they are asked to retail chains and wholesale bases. Yelpanov, 26, decided to fix this by creating a marketplace for farm products on the Internet.

How it works

Eat Rustic is not a traditional online store. Prices are set by suppliers here, and the platform adds its own commission of 25-35%. On the page of each product there is a story about the farmer who grows and supplies it, as well as customer reviews. Farmers control demand: in personal account the site indicates how many units of products can be prepared this week. They help promote the product: they shoot photos and videos for social networks. According to Elpanov, the company sells not only products, but also the history of each farmer. Suppliers are responsible for labeling and delivering products to the company's distribution center in Dubna, from where Elpanov's drivers deliver parcels around Moscow and the region twice a week, on Thursdays and Sundays. When ordering up to 3.5 thousand rubles. delivery costs 249 rubles, from 5 thousand rubles. - is free.

Foxes and schoolchildren

In the summer of 2013, after the third year of the Faculty of Economics of the Moscow Agricultural Academy. Timiryazev, Ilya Elpanov went with classmates to Kaluga region. The organizers of the art park "Nikola-Lenivets" then allocated land plots to six who wished to engage in agriculture and about 1 million rubles for the purchase of animals and feed. But things did not go as smoothly as enthusiasts expected: foxes ate Yelpanov's geese, pigs of partner friends ran into the forest. Having washed out for several months and fixing 500 thousand rubles. losses, the students abandoned the idea. Elpanov decided that one should be born a farmer or spend 10-15 years to become a professional in this field.

Elpanov was a member of the Russian Economy Foundation, where serial entrepreneur Oscar Hartmann was his mentor. After the first failure, the mentor advised me to try myself in IT. Together with a friend, Elpanov began to develop an application for preparing schoolchildren for the exam in the form of a game called Smart Fox. In 2014, the startup received about $25,000 in investments from the Internet Initiatives Development Fund, but quickly went bankrupt. Monetization was built on the freemium concept, when the main service is provided for free, and for additional features you have to pay 1.5 thousand rubles. It turned out that schoolchildren actively use free functionality, but are not going to pay. When startups realized this, the money ran out, and exam preparation season was over.

Then Yelpanov decided to work for hire - he got a job at the Elementaree company, which delivers food by subscription. Over time, he took the position of head of the logistics department. It was here that he realized how to combine agriculture and IT.

village community

Yelpanov spied on the idea for a new business in Slovakia, where farmers sold products through an online store. In April 2015, he moved to the Tver region, to the city of Kimry, began collecting sets of village products from the local market and selling them to relatives and friends in the capital.

At the start of the business, the entrepreneur had 50 thousand rubles. This money was spent on the purchase of a site template in the Joomla constructor, a refrigerator and two thermal boxes for transporting products. At the start, Dmitry Zavyalov, the husband of Elpanov's sister, joined him. The rest of the friends were perplexed: how can you quit Good work in the capital and move to the provinces for an incomprehensible undertaking?

It quickly became clear that you would not earn much by reselling goods from the market, and the partners began to look for suppliers among farmers - they managed to find several producers of dairy products, poultry, vegetables and herbs. The assortment was limited, so at first Eat Rustic sold food packages for 2,000 and 3,000 rubles. Partners spent 10 thousand rubles. for advertising in social networks and received eight orders. Their day began at 4 am, when they collected packages and personally delivered them to customers. Yelpanov decided that the goods should be delivered from the farmer to the buyer's house within 24 hours, which means that stocks cannot be created and delivery times must be limited - the products were delivered once a week, on Sunday.

The first parcels were collected in the kitchen in Elpanov's mother's apartment. For six months, the number of orders increased to 40 per week, and the entrepreneur rented a distribution center closer to the capital - in Dubna (75 thousand rubles per month are paid for 140 sq. m). Among the main buyers were women aged 25-35 with small children, people who follow proper nutrition, and those who feel the village parcels remind of childhood. “The taste of products is significantly different from what we buy in stores,” one of the customers, Dinara Mikhailova, told RBC.

It soon became clear that the business model with standard premises was failing. Some of the customers do not eat certain products and want to order something else. Therefore, in the spring of 2017, the entrepreneur decided to open a marketplace with a wide range of products (now it brings 60% of revenue).

It was more difficult to work in this format. One day, one of the dairy suppliers did not make an already ordered strawberry-flavored yogurt. Only 20 bottles were needed, but the farmer could not keep up. Elpanov somehow begged him to finish the game, and then personally came to him at 4 in the morning, having spent 2.5 hours on the road. “The cost of these cans was huge. But still, reputation is at stake, ”explains the entrepreneur. Then Elpanov moved to freight car and went to deliver parcels in Moscow.

There were difficulties with connecting suppliers from the Krasnodar Territory. For example, an entrepreneur sent a Gazelle to pick up Beijing cabbage, but due to heavy rains, they could not collect it. The car returned empty, Elpanov lost about 40 thousand rubles. Another time, on the way back, the engine broke down, the refrigerator stopped working - I had to throw away half the batch. Therefore, now most of the suppliers of "Eat the Village" are from the Tver, Moscow and Kaluga regions.


In his distribution center the entrepreneur created a quality control system, which was set up by specialists from the Azbuka Vkusa - they were recommended to Yelpanov by Vladimir Sadovin, an acquaintance of the entrepreneur and the general director of the Azbuka Vkusa. Now unscrupulous suppliers fined in the amount of 1 thousand rubles. up to 50% of the cost of the party. But because of a large number various suppliers, mistakes still happen: on average, in 15 orders out of 400. Company representatives personally go around the farms: they ask for receipts to find out where and when the feed was bought, they spend laboratory tests and tasting commissions.

New farmers

For two and a half years, Elpanov visited 300 farms. The founder of "Eat the countryside" divides suppliers into three types: people who were born in the countryside and have been engaged in agriculture since childhood; entrepreneurs who are tired of the city and decide to make money on farming; and amateurs who have turned their dacha hobby into an additional source of income. More successful than others, according to the statistics of "Eat the countryside", are precisely the townspeople who decided to become farmers.

Dmitry Slavyansky is one of the first suppliers of Eat Rustic. agriculture he took up in 2014. Before that I tried myself in restaurant business, went from chef to manager. But Slavyansky was drawn to the ground: “It was always interesting to tinker in the garden. It's probably genes."

Started in 2014 growing mushrooms. But he did not calculate the expenses, the cost of products turned out to be higher than the market price. Then I decided to "fill my hand" on the greenery: I put the first greenhouse. Six months later, he grew 12 tons of onions per month, kept 28 people in the state. But by 2016, overstocking happened on the onion market - the entrepreneur received 1.5 million losses. “So much effort and money was invested, to say “everything, I failed” would not be in my rules,” recalls Slavyansky. The farmer leased 12 hectares 20 km from Tver and switched to growing lettuce, zucchini, radishes and seasonal greens. Sold to local restaurants. This business turned out to be profitable.

“We also had thoughts about delivering farm products to Moscow, we just couldn’t implement it,” says Slavyansky. At first, Eat Rustic received five to eight orders a week, but now the number is in the dozens. The company pays invoices once a week, and other wholesale buyers usually delay payments by a month. The farmer likes that he knows the buyers by sight: every week he looks at the page with reviews about his products. Slavyansky's revenue for 2017 amounted to about 10 million rubles. He does not disclose profits.

Another supplier, Vadim Roshka, received a higher spiritual education, in the 1990s he worked as a lawyer, and then as a traffic police inspector. All this time led subsidiary farm. Gradually, the income from it began to exceed the salary. In 2007, he quit his job and switched to farming in the Tver region - he raises cattle (his farm has 150 cows) and produces dairy products. According to Roshka, it is not easy for a modern farmer. Electricity bills are rising, fuel is becoming more expensive, while milk prices are not changing. “So much has been done that there is no going back. We survive on enthusiasm,” says the farmer.

To stay afloat, he develops his online store, sells products through groups on social networks and is looking for new distribution channels. “For Eat Village, we have become the main supplier of dairy products - production volumes increased tenfold last year. We grow together,” the farmer explains. Revenue for 2017 amounted to more than 10 million rubles. He reinvests all profits in business development.

Along with the groceries, Eat Rustic customers receive a letter about how things are going in the village. Ilya Yelpanov also plans to install cameras with online broadcasts on farms so that buyers can check the origin of products.

5 billion for farmers

In Moscow, there are both delivery services for farm products and offline stores where such food can be purchased. The main competitors of Eat Rustic are LavkaLavka, Seasonmarket, MoscowFresh, Fresh, Two Sisters, etc. expert opinion, the largest player is the LavkaLavka cooperative with a network of stores and online delivery. According to LavkaLavka, the network occupies about 10% of the capital's market of farmers' products, the annual turnover of which is 5 billion rubles. However, according to Elpanov, the more retail players there are on the market, the more farmers will be able to supply their products to the metropolis and the cheaper their products will be.

Money on the table

The founder of “Eat Village” attracted the first investments in the summer of 2016 - 1 million rubles. in exchange for 8% of the company from business angels Grigory Rudanov and Vladimir Batishchev. According to Rudanov, Ilya impressed investors with his passion and determination. "At the market big potential because more and more people want to eat right. We see that farm products are in great demand. Ilya did a very humane service,” Rudanov explains.

In 2017, the company received another $300,000 for about 20% from LiveTex founder Vladimir Bakuteev and the Some Random VC fund. This money helped the company grow rapidly. The assortment has been significantly expanded: there were 150 items of products, now there are 800. The number of suppliers has almost quadrupled - up to 150. If at the beginning of 2016 the project's revenue was about 400 thousand rubles. per month, then by the beginning of 2017 - 1.8 million rubles, now - about 8 million rubles. According to Elpanov, the company has reached an operating payback, but he spends all the profit on the development of the project.

In 2018, Eat Village opened a new sales channel: now the company supplies products to hotels, restaurants and offices. “The guys promote values ​​similar to ours. They take the product seriously and work on bugs,” Anastasia Yefimova, co-owner of the Brick Design Hotel, explains the choice of supplier.

According to Yelpanov, 4.5 million residents of the capital prefer farm products, but in reality no more than 1% of potential buyers make online purchases. “Now farm products are quite expensive, but with the right business approaches and automation of work with suppliers, they will become available,” Yelpanov is sure.

View from the outside

"The phrase "farm product" no longer causes frenzied enthusiasm"

Alexander Goncharov, founder of the Mark and Lev farming cooperative

“There is nothing revolutionary about the idea of ​​delivery, but supporting the villagers is the right thing to do. True, I see a random selection of suppliers at Eat Rustic. We need to develop the territory where farmers live, as, for example, our Tula agrohub does. The phrase “farm product” no longer arouses frenzied enthusiasm among consumers, there is a stratification - some are looking for something that looks like a farm product, but cheaper, others are interested in the origin of the product, environmental friendliness needs proof.

“The main problem now is the heterogeneity of raw materials”

Pavel Paskar, CEO of food delivery service Grow Food

“I think the idea of ​​home delivery of groceries is very promising. Now the market is divided into a number of models: delivery of chopped ingredients, in which a person cooks himself according to a recipe, for example, Chefmarket, cooking in the retail itself, like in Azbuka Vkusa, subscription models, when food arrives ready, for example, Grow Food. This market is changing better side and growing. Leaders show good results, competitors follow them. Technologies come into our lives, in large cities where people do not have enough time, they outsource more and more processes. The market will continue to grow for another three to five years.

The main problem now is the heterogeneity of raw materials. Large companies forced to cook not from the best products. This affects the quality of the food. If you manage to make as few layers as possible between consumers and farmers, the better it will be from an economic point of view: both the goods will become cheaper and companies will become more profitable. Delivering farm products is an interesting idea.”

Interest in eco-friendly products is growing year by year, and although the prices for it are by no means small, more and more people want to buy healthy food. Interest in such products can be observed at specialized exhibitions and food fairs, where they are sold out in a matter of hours.

Profit from the sale of organic food can be high if you have a lot of wealthy buyers among your customers. In order for the business to flourish, an extensive network of manufacturers and suppliers of such products should be created. The investment costs for opening a store will not be particularly large.

Establishing and promoting a health food store is not easy. The company must have a stable network of manufacturers, and it takes some time to establish it. Profit depends on the location of the store, so try to open it in an attractive location, for example, in the central part of the city.

Healthy foods (no additives or preservatives), such as meat, bread, vegetables, honey, cereals, vegetable oil, dairy products, typically cost 50 or even 100 percent more than mass-produced foods.

Selling organic food is one of the fastest growing industries in the country. Your main suppliers will be local farmers who are ready to supply their products for sale in your store.

A further increase in the popularity of new business depends on public awareness of the importance of good and healthy nutrition and can be a very powerful impetus for the development of organic production, which will result in the expansion of the network of stores selling natural products. People are becoming more aware of how unhealthy chemical substances contained in food products produced in large factories.

Investment costs

A health food store should have the right atmosphere and furnishings, and the merchandise should be properly packaged to stimulate as much customer interest as possible. At the initial stage, to open a store, you will need 600 - 800 thousand rubles. However, if you open a grocery store from scratch, as is usually the case, these costs will be much higher. For normal functioning store you will need at least 60 square meters of total area. About 800 - 1,000 thousand rubles will be spent on reconstruction and arrangement. If you are going to work in a rented premises, then in addition to the rent, you will have to pay for electricity, gas and water supply, which will approximately amount to 20 thousand rubles.

In this business, it is very important that your store is fully in line with the ever-growing sanitary requirements and fire safety.

To open an organic food store, like any other, you need without fail need to buy cash machine, the cost of which ranges from 70 to 100 thousand rubles.

Then you need to find a trusted supplier of furniture and equipment for grocery stores and purchase everything you need for normal operation:

  • Shelving
  • Industrial refrigerators
  • Refrigerated counters

The cost of equipment ranges from 200 to 800 thousand rubles.

Also, to work in the store, you will have to hire at least two employees with a salary of 30 - 40 thousand rubles (40 x 2 = 80 thousand rubles for two employees).

How to make money on an eco-shop?

Although organic products are expensive, the demand for them is constantly growing, especially in large cities with a population of more than 100,000 inhabitants. At first, there may not be a big profit, but gradually the income will grow. This is a promising business.

You can earn from 100 to 600 thousand rubles a month. Establishment of a store selling ecological products - a good option for people who count on a solid, although not very high, income. The store is created for regular customers who care about their health and want to buy good, environmentally friendly products.

An entrepreneur who is going to trade such products may also consider selling on the Internet. In this case, you can count on quite impressive profits, sometimes even more than from traditional sales.

If you decide to expand your business electronic sales, you, first of all, need to create your site, regularly promote it, be constantly in touch with interested customers, and conclude an agreement with a reliable courier service, which will deliver products to customers. Sending many food products by mail is simply unrealistic.

What to sell?

In a store with organic and healthy food, you can offer:

  • Meat products without preservatives and stabilizers
  • Organic Wheat Germ Bread
  • Gluten free products
  • Jams and jams without sugar and sweeteners
  • Fruit and herbal tea
  • cereals
  • dairy product
  • Pasta
  • Vegetable and olive oil
  • Dried fruits
  • Muesli
  • Bran
  • Dairy
  • soy products
  • Juices, syrups, drinks
  • Vegetarian products
  • Cereals
  • seeds
  • Herbs
  • Natural cosmetic
  • Natural detergents

It is worth remembering that all products must be without any chemical additives. The eco-goods market, like any other, has its own tastes, fashion and the changing popularity of a particular product. It is worth remembering this, monitoring the market and reacting to its volatility accordingly.

In such stores, you can organize stands with various organic products, such as herbs or juices.

Investment costs:

  • Repair and arrangement of the premises - from 800 to 1,000 thousand rubles
  • Cash register and scales - from 70 to 100 thousand rubles
  • Purchase of equipment - from 200 to 800 thousand rubles
  • Salary of employees - 80 thousand rubles
  • Utility payments (monthly) - 20 thousand rubles

Expected earnings:

Income before taxation is approximately from 100 to 600 thousand rubles. With optimistic forecasts, the payback of the business comes in a year and a half.

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