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The business plan of the children's development center with calculations is a project for the organization, development and conduct of activities. The document affects the procedure for the provision of educational services that develop and temporarily occupy children. This business option involves standard requirements for organizing an organization, establishing a taxation system, calculating future income and expenses, as well as assessing the profitability and productivity of the type of service in question. These aspects should be reflected in detail in the project.

Business plan children's center should be drawn up after an approximate assessment of the success of such activities, since it determines a large number of conditions and features of the economic market that may impede the development of one's own business, including when opening a children's club.

The source of income when opening a children's development center is payment for the provision of services involving additional educational programs.

The development prospect of the business in question is determined by the goals of organizing such a business, as well as an assessment of the target audience in a particular area.

The creation of organizations for the development of children involves the achievement of the following goals:

Making a profit through developing educational activities.
Meeting the needs of the middle class in the considered area of the market.
Achieve the level of competitiveness in the market in the provision of educational services.
Increasing the level of education of children brought by parents preschool age.

The productive work of a businessman is characterized by the achievement of a set of goals presented.

The second point is the audience of potential customers, which form the profit. The more children involved in the children's development center, the higher the income. The target audience should consist of people under forty-five years old with children of preschool age (up to seven years old).

In addition, parents must be fully occupied in order to determine the lack of time for personal activities with the child. The income of the clientele should be focused on averages, so the level of accessibility of the services offered will increase.

If these aspects are observed and indicated on initial stage in the project, it is possible to determine the prospects for the development of the case with an accuracy of up to 70%.

The emergence of a child development center, where groups for children are aimed at providing services for additional education, makes parents think about what to choose: kindergarten or a special center for early childhood development. It should be borne in mind that these structures imply a number of fundamental differences, which must be relied upon when making a decision.

The services of private centers providing education for children are provided for a fee. Kindergartens can be either private or public, which implies a difference in costs for parents.

The distinctive features of a kindergarten and a private development center are manifested in the following aspects:

educational programs in kindergartens meet the standards and do not involve additional courses, which is typical for a children's center, where there are increased standards, which affects the quality of preparing children for school;
the presence of a child in the garden suggests a period of a whole day, while the centers offer flexible schedule, the opportunity to attend individual lectures and classes, which is convenient for parents, taking into account their working hours;
development centers offer a wide range of opportunities for children, organizing additional lectures, cultural events, sports facilities, which is found only in some private kindergartens.

If parents have enough Money to send children to special centers, then this option is mainly chosen, since it guarantees a high level of knowledge for the child to enter school.

The attitude towards children is also taken into account. Educators in kindergartens perform the usual actions, watching the children, not paying due attention to each kid. There is no such attitude in the centers, since services are provided for a fee, on the basis of agreements and require an accurate understanding of how it is required to communicate with the child, what needs to be conveyed to the baby and what result should be achieved. Accordingly, in developing organizations, they are more attentive to children and strive to help their development.

Another significant point is the availability of resources necessary for the education of children.

In the centers, children are offered physical and psychological development, carried out in a complex, for which playgrounds, swimming pools, sports complexes, impromptu theaters, creative studios, a computer class and so on.

The business plan of the children's leisure center involves the definition of the phased development and organization of the business, the procedure for the implementation of the service, and so on. A significant aspect in the formation of such centers is the availability of programs in different directions education of children, as well as resources to ensure the participation of the child in these activities.

The definition of the form of existence of the children's center is necessary for a guideline in the organization of work. Mostly businessmen choose mini-centers, studios, premium centers.

Since working with children is a high responsibility, an entrepreneur evaluates not only the possibility of maintaining a business at an early stage, but also the ability to provide children with those programs and activities that will contribute to the development of babies.

Mini

To interest the child so that you can teach the baby new skills at preschool age, you can through the game. "Mini" centers involve the creation of conditions that mimic a full-fledged educational center, but focusing on a specific type of child's employment. Businessmen are guided by game events in which kids not only have fun and get positive emotions, but also learn something new.

The formation of mini-centers involves not only preparing a room up to fifteen square meters so that a group of children interact with each other, but also a teacher who occupies the children can pay attention to each participant in the game equally.

Development of creative thinking. The teacher tries to overcome psychological inertia by choosing non-standard views. It helps in this fantasy, creativity, art technology and so on.
Formation of self-regulation and arbitrariness. The child must independently navigate when performing any actions, showing his own imagination to solve problems.
Development of coordination and motor skills. Such a program should be in every center for children, as it contributes to the formation of independent handling of objects and the use of them without the help of adults.

Mini-centers involve a narrow list of directions, hence the similar form is determined, focusing on the individual skills of the child.

The purpose of such an organization is to activate the processes of cognition of children who have not yet left the preschool age.

The objectives of this goal are the following:

formation of non-standard thinking;
development of speech skills;
ensuring the ability to self-regulate and arbitrariness;
development of motor skills, coordination of movement, orientation in space;
formation of the child's personality through the development of communicative and moral qualities.

In the considered mini-organizations for working with children, services are provided by psychologists with pedagogical experience and education.

A program is organized once a week for a group of up to twelve people. The duration of the lessons should be determined taking into account the age of the children. Educational activities include greeting group members, themed trips (games, special developmental activities), finger gymnastics, farewell.

In addition to the psychologist working in the office, a teacher should be present for a friendlier environment.

Studio

The second option for the formation of a children's center is the organization of the "Studio". The differences when compared with the first option are manifested in the fact that such studios involve an area exceeding the quadrature and can be located even in places such as shopping centers. Studios help keep children busy for a while (up to one hour, so that their attention is not scattered) and help kids gain new skills and knowledge.

The work of such studios should take into account the aspects specifically established for this type of business that distinguish the form in question when compared with other available ones:

Work takes place in a limited period of time. The child needs to be interested, so classes last up to one hour, otherwise the children will lose interest and become inattentive.
Number of persons. The studio assumes increased volumes of work, respectively, the number of kids can reach up to twenty. In this case, the formation of several groups at once is allowed.
The presence of a psychologist and teacher. For effective work psychologists and educators should deal with children, however, one person who combines these professional skills can be involved.

The same principle is used to create intellectual kindergartens, however, the advantage of private centers remains unchanged.

Regarding the organization of the work of such a studio, the area of \u200b\u200bthe room, its location and demand are taken into account. Mini-centers require a single room with the necessary resources for specific baby development activities. The studio assumes serious volumes, respectively, the location of the center should be determined according to the indicators of patency and demand for such services in a particular area. The square can reach up to fifty meters.

It is also required to prepare equipment and facilities in order to keep the children busy. It is not enough to involve a teacher with a psychologist so that the employees simply entertain the child. You need to find special games, simulators, kits for creative expression, and so on. Children in studios should have a variety of forms of employment, otherwise small clients will quickly become bored.

To ensure these aspects, an investment of funds, the amount of which reaches six hundred thousand rubles, will be required.

Premium

Another option for a children's center is premium. This format involves such volumes of doing business that require the organization of several premises, the provision of teachers for two or more groups of children at the same time, which leads to large investments, a specific payback period and difficulties in making a profit.

Practice shows that businessmen who choose the Premium format specialize in private kindergartens, where several premises (up to twenty square meters) are organized and a strictly established number of professionals are involved. This option is convenient because even if one group of children fails, others will remain, which will not allow the work to decline.

The existence of premium centers allows the organization of work in two ways, which is rarely seen when implementing the formats presented above:

The business is managed by the founder. It does not require the involvement of third parties on leadership position. This option is more economical, but involves increased responsibility for how work with children will be carried out;
involvement of an outside manager. This option is the nature of business when at least five premises are open, including in certain parts of the city. At the same time, the founder also exercises control over the activities of the centers.

A ready-made business plan for a children's educational and development center should include the cost of renting a room, registering an individual entrepreneur or LLC, going through the licensing stage, implementing an advertising strategy, purchasing equipment, attracting professionals, and so on. In addition, the project of your own business reflects in detail each step in the formation of a business with an assessment of profitability.

The initiator of a business can be a person without a pedagogical education, but in this case it will require the involvement of educators and psychologists, as well as a person who has experience working with children under ten years old.

A business development project should focus primarily on the calculation of costs, as well as determining the payback period with the establishment of potential profits.

Basic calculations

Since the purpose of the business under consideration is the organization of services for the education and development of children, which should lead to profit, the entrepreneur evaluates the initial costs for the formation start-up capital. The exact amount of expenses is determined taking into account the format of the center, the number of employees, the cost of rent, the number of potential customers - all this makes it possible to determine only average budget.

To calculate the costs required for the development of the business, the following categories of costs are taken into account:

Opening an organization (LLC) - 10 thousand rubles.
Room rental - up to 100 thousand rubles.
Repair work in the premises - 200 thousand rubles.
Purchase of equipment and furniture - up to 70 thousand rubles.
Purchase of training materials - 30 thousand rubles.
Involvement of teachers (if necessary) - up to 60 thousand rubles.

The total amount of initial expenses, namely for the period of the first three months work, will amount to 470 thousand rubles.

However, when buying a room, renting one with an area of more than fifty squares, as well as under other circumstances requiring additional costs, the amount of initial capital can reach up to one million rubles.

Business Profitability

When choosing the direction of his own business, a businessman, wanting to make a profit, evaluates the profitability and productivity of a specific direction of work. In the case of educational services for preschool children, the payback indicators displayed on the market of the services in question are examined, taking into account the practical experience of other entrepreneurs.

The payback indicators that allow assessing the prospect of choosing such a business include the following aspects:

the period for building a full-fledged model of the center is 10 years. This means that the first five years will be spent on covering expenses, since the initial capital is formed from loans, then there is direct income generation;
a simple payback period of five years, also taking into account the period of the loan agreement;
payback period without taking into account changes in prices and inflation - seven years;
potential profit - 300 thousand rubles.

This option is provided in case of opening a studio or premium format center.

For smaller business volumes, these figures will decrease by one and a half times. However, a sharp outflow or influx of customers, an increase in rental prices, and so on can change the situation.

Factors to Consider When Opening

The legislator approaches the organization by citizens of their own business, establishing a number of requirements. Conditions are set for the preparation of documentation, licenses, maintenance of tax and accounting and so on. Hence, when forming children's centers, entrepreneurs take into account the facts derived from the development of the business in question in the service market.

Working with children requires not only the involvement of professionals with the appropriate education, but also the issuance of a license, without which teachers cannot be realized.

The factors that are taken into account when opening a center for the development of children include the following aspects:

It is obligatory to draw up permits issued by the Ministry of Education for LLC in the manner prescribed by the law on licensing.
It is preferable to independently invest in a business at the expense of credit funds, rather than attract supporters of persons to invest money, as this will save time and use the profits at your own discretion.
Ensuring fire safety, the formation of emergency exits, fire extinguishing equipment, obtaining permission from the Ministry of Emergency Situations, without which the activity is unacceptable.
In the case of opening such centers that provide for the work of several groups of children at once, it will be necessary to involve at least four teachers, whose experience and skills check also requires care and thoroughness.
The chosen place of work should assume the flow of customers and be based on the demand indicators of a particular area.
A competent advertising strategy will attract parents with children, with which special agencies will help.

Regular inspections of the work of the entrepreneur are also carried out by the guardianship authorities, the police, the education department, and so on.

Thus, a business aimed at educating preschool children involves a standard organization procedure, but also requires a competent approach to the formation of development programs, the involvement of teachers and the provision of resources for the full-fledged education of kids.

In this material:

A business whose target audience is children is considered one of the most profitable and promising. Parents do not skimp on education and leisure for their kids, if the price bar of services fluctuates in the middle price segment. Today, it is no longer considered something out of the ordinary to teach children in private schools, kindergartens, and sports clubs. This is especially true for preschool education and child development, because municipal institutions are not able to provide full knowledge at the stage of personality development. Planning an organization preschool, an entrepreneur in without fail you need a business plan for a children's center with a detailed list of the main stages. This includes analysis of the service market, including competition, risk assessment, not to mention paperwork, recruitment and financial calculations.

The principle of operation of the children's development center

There are several models of development centers for children:

Leisure type - an institution of such a plan works on the principle of circles or sections, for example, drawing, modeling, choreography. Parents bring their children to such centers mostly for general development so that the child does not get bored at home. As a rule, kids do not attend municipal kindergartens, but are brought up by their mothers at home. Such a business model does not impose strict requirements on either teachers or the learning process.
Educational type - these are children's centers, the purpose of which coincides with municipal institutions, but is realized in a better performance. Due to the fact that the number of children in groups does not exceed 8-10 people, the teacher has the opportunity to work with each child individually, assess his abilities and give required amount time.
Professional type - institutions focused on in-depth study of the subject in any area. Children's centers of this kind are multidisciplinary, but at the same time they take their classes responsibly. If it's vocals or playing on musical instrument, then a professional musician is engaged with the children. The same thing happens when doing gymnastics or when learning foreign languages. The teacher must have a higher education in this field.

In addition, child development centers are divided by visiting time:

evening type;
full day.

The first option provides for a circle-sectional format, when parents bring the child for 1-2 hours at evening time after work or kindergarten.

The second option - children stay for a long time, but not more than 4-5 hours. This period includes 2-3 classes, games and meals. This is convenient when mothers work part-time or they just need to free up a few hours a day to solve personal issues and do household chores.

Reference: most children's centers provide for a comprehensive principle of work, thereby increasing the target audience of the business.

The difference between a children's center and a kindergarten

The developing center differs from the municipal kindergarten in many ways:

Form of visit - at the choice of parents (full day or short stay).
The quality of education - municipal kindergartens do not have in-depth training programs, and development centers use only modern methods, so that the child perceives the material better.
Employees are teachers higher education, while in ordinary kindergartens more than 60% of teachers have only a secondary pedagogical education.
Individual approach - due to the small number of kids in groups, the teacher has the opportunity to work with each child for the required amount of time.
A variety of activities - parents enroll their children in several circles at the same time, choosing the most suitable direction. In municipal kindergartens, all children are engaged in one program.

An equally important difference between a children's center and an ordinary kindergarten is the atmosphere. Small groups of children, new furniture, toys and modern teaching methods have a positive effect on the development of babies.

The relevance of the business idea

According to statistics, the number of private development centers for children in Russia is growing every year. This is due to a number of reasons:

high birth rate over the past 10–15 years;
the lack of a budget alternative in the form in which parents would like to see it;
difficulties with enrolling in municipal kindergartens (queuing and lack of places);
the desire of parents to give their child all the best.

Based on these and many other reasons, children's centers are very popular, because even simple drawing classes with a child are drastically different if they are carried out by a specialist, and not by a mother. As an alternative budget institutions only popular in Russia sport sections, and the number of classical houses of creativity for preschoolers is catastrophically small.

Advantages and disadvantages

Positive aspects of the children's center as a business:

Demand for services.
Relevance for almost all cities of Russia.
Relatively low investment at the start.
Possibility of business growth by opening additional branches and expanding the range of services.
Fast payback.
Working with different segments of the population.

Negative sides:

Difficulty in finding qualified personnel.
Registration of additional papers and registration of a business as an educational institution.
Regular communication with government officials and coordination of training programs.

Reference: in compliance with all norms current legislation there will be no problems with business registration and the municipality.

How to start opening a children's center

The target audience

The target audience of the developing center for children are parents (mainly mothers). They can be divided into 3 main categories of people:

with high income;
with an average income;
with below average income.

The first category does not spare any money for their children, if only he was enrolled in the best development center in the city. If an entrepreneur has enough finances to open a respectable institution for wealthy citizens, then this business model will be the most profitable.

People with average incomes always know what and how much they pay for. This is the most common category, which, on the one hand, spares no expense for the development of children, and on the other hand, requires the business organizer to fulfill his duties and services in full. It should be noted that most developing children's centers are focused specifically on the middle class.

People with incomes below the average are a problematic category, which tries its best to give the child the most necessary things, but even this does not always work out. An entrepreneur may face such problems as arrears in payments, complaints to the Ministry of Education, conflicts and disputes for any reason. Opening an economy-class children's center is a bad idea, more like a charity than a profitable project.

Description of services provided

Standard list of children's center services:

Developing activities - speech exercises, tasks for logic, attentiveness and memory, development of fine motor skills of fingers.
Intellectual studies - learning foreign languages, preparing for school (writing, reading).
Sports activities - dancing, gymnastics, martial arts, outdoor games.
Classes with specialists - speech therapist, psychologist.
Mugs - modeling, drawing, vocals, crafts.

Also, the staff of the center pay attention to the behavior of children, communication with peers, determine the level of development of children for their age.

Competitive advantages of the children's center

As competitive advantage The entrepreneur can use the following options:

professionalism of employees - educators must be with a pedagogical education, which is confirmed by a diploma and advanced training courses;
a wide range of developing activities and programs;
convenient location of the children's center - the area of the city is not as important as the availability of parking and convenient access;
availability of promotions, free master classes;
discounts and bonus programs when paying bills;
affordable price range.

Market and competition analysis

The field of preschool education is a profitable and promising niche, so an entrepreneur needs to be prepared for competition. But it is worth noting that not every development center is a competitor to another institution. This is due to the various areas of activity of the organization, the difference in the price category, remote location and other parameters.

Market analysis begins with the identification of all centers in the city, but only those that work on a similar principle and are located in the area of the proposed business opening are taken into account. The number of potential competitors will immediately be reduced by half or three times.

scale of activity - the area of the premises, the number of employees, groups and children;
service list;
price policy;
demand for services;
marketing methods.

With information at least general, you can determine which of the competitors is more successful than justified and what measures should be taken to achieve a similar indicator.

Reference. It is not recommended to repeat the concept competitive organization exactly up to 100%, because in the end it will affect in a negative way. The best option is to take into account all the positive and negative sides by organizing own business in the best way.

Possible risks

Like any business, a development center involves some risks at the time of opening and during its further operation:

The impossibility of opening an organization - this is determined at the start of paperwork, when controlling organizations refuse to issue the necessary documents for work. Reasons - inconsistency of the premises for children's educational institutions established standards, lack of education among employees, other violations.
Lack of demand for services - the reasons are the remoteness of the center from the potential target audience, high prices for services, the minimum list of classes and programs.
Changes in legislation - when new laws are adopted, an entrepreneur needs to eliminate inconsistencies and adapt to new business criteria. Often this item provides for additional financial investments that are not freely available, and the result is a freezing of the project for an indefinite time or a change in the type of activity.

organizational plan

Registration of entrepreneurial activity

A children's development center can be opened as a individual entrepreneur, and in the form legal entity. The differences in work are small, but the population has more confidence in LLCs than in “private traders”.

The described business plan is based on an entrepreneur working as a founder of a company with limited liability. This requires:

Collecting a package of documents - a passport and TIN of the founder, a decision to establish a company, a charter, information about authorized capital, paid state duty.
Appeal to the Federal Tax Service with a statement.
The choice of taxation system (best of all, the simplified tax system or UTII at the discretion of the businessman).
Indication of OKVED codes - 85.32; 92.51; 93.05.
Obtaining the relevant papers to open a business.

Subsequently, you need to conclude a lease agreement for a room for a children's center, contact the fire inspectorate and Rospotrebnadzor to conduct inspections for the building's compliance with SanPiN standards.

Reference. If you plan to introduce preschool education programs, then you need an appropriate license. To do this, contact the municipal authorities. The center, which operates on the principle of circle and sectional type, does not need additional licensing.

Finding a suitable room

Additional criteria when choosing a room:

area - 80-120 sq. m, depending on the number of children and the list of services;
location - a sleeping area, the city center, the presence of other developing and sports facilities nearby;
the possibility of repair;
the average price category of rent, which ultimately depends on the area of the city and the subject of the Russian Federation.

The standard room of the children's center includes a reception, game room(it is also a class for classes), a toilet with a bath, a bedroom (if there is a full day service), offices of specialists.

Interior Design

Everything here is at the discretion of the organizer. Given that this is a center for preschool children, the interior should be bright and colorful. It is relevant to use the following images:

popular cartoon characters;
nature;
animals;
letters/numbers;
abstraction.

The main thing is that the materials, and especially the paints, are non-toxic and safe for children to be indoors.

Equipment and furniture

To equip the children's center you will need:

furniture for the reception room, director's office and specialists;
office equipment (computers, MFPs, projectors and others as needed);
children's furniture (tables, chairs, beds);
toys;
sports equipment, depending on the activities included in the list;
study guides;
auxiliary equipment for cleaning the premises;
additional materials depending on the subject of the institution and the services offered.

Staff

The number of employees:

receptionist - 1 person;
specialists (speech therapist, psychologist, music or vocal teacher) - 2-3 people or more, depending on the developed program;
educators - 4-5 people working in shifts;
cleaner - 1 person;
cook and 2 assistants - 3 people;
medical worker - 1 person.

Advertising campaign

The marketing of a developmental center for children is as follows:

commercial on TV and radio;
creating and promoting your own website;
creating groups in social networks;
purchase of advertising posts in urban communities;
outdoor advertising;
leaflets with a list of services (brochures are distributed along the entrances, offered at the supermarket checkouts and in children's stores);
advertising in public transport;
holding promotions and master classes in shopping malls, cinemas, amusement parks.

Financial plan

Investment in the project

Investments at the start (in rubles):

30,000 - registration of LLC and paperwork;
100,000 - conclusion of a lease agreement (advance payment);
150,000 - turnkey renovation of premises;
300,000 - purchase of furniture and office equipment;
70,000 - advertising campaign;
100,000 - reserve fund.

Result: 750,000 rubles.

Expenses

Costs in the first month:

100,000 - rent;
25,000 - utilities;
400,000 - wages;
50,000 - purchase of products;
35,000 - unforeseen expenses.

Result: 605,000 rubles.

Income

The profitability of the children's center consists of a monthly parental fee. Average check receipts, if the child is enrolled in several classes or attends a full day, is 8-10 thousand rubles.

With the area of the children's center 100 sq. m, the total number of visitors varies within the limit of 80 people (based on 3-4 groups of 10-12 full-time people and other children visiting the center on the basis of individual lessons 1-2 hours 3 times a week).

80 people at 10,000 rubles a month is 800,000 rubles.

Profit calculation

Net profit is calculated on the basis of an elementary rule - mandatory monthly expenses are subtracted from the total income.

800,000-605,000 \u003d 195,000 rubles.

From this amount, taxes must be deducted, depending on the chosen taxation system, which will eventually amount to a net income of about 150,000 rubles.

Profitability of a business project

The profitability of the project is the ratio of net income to dirty, multiplied by 100%.

150 000/800 000*100=19%

The payback of the children's center will be 8-10 months.

When planning the opening of a development center, an entrepreneur must think not only about the potential benefits, but also about the fact that his future activities are related to children. This imposes a great responsibility in terms of business organization and the quality of services provided. The development and strict implementation of a business plan, as well as the observance of moral principles in work without an irrepressible thirst for profit, will lead to the success of the project and the acquisition of necessary knowledge by children.

How to open a children's development center and avoid mistakes when drawing up a business plan, when making calculations, choosing a place, hiring staff and much more, Yulia Podrugina, director of Angelochek children's developing clubs, will tell.

Five years ago, there was a real boom in the opening of children's centers in St. Petersburg, but a year later, businesses were also massively sold and closed. Apparently it seemed to many that it was very light business- literally rented a room, bought toys and hired a teacher and that's it, you sit and earn. But a lot of problems begin and illusions melt away.

This is a very long business, and very long money, not earlier than in three years you can count on profit. For me, the main problem was to do business without money, on bare enthusiasm. But I relied on people who are ready to work with me for the idea, on enthusiasm with full dedication. I was lucky - I found like-minded people, we believed that it was possible to find a middle ground in terms of price and quality, without saving either on children or on decent pay for staff. Create a center where you can talk to both parents and kids, where prices for services were affordable for mothers on maternity leave.

Mini-nurseries, groups are in demand in the center part-time, for those who need to leave the child for a while, who need special attention to the child. In the center, of course, there are many circles, including free ones, but only from 3 years old, there is practically nothing for absolutely kids. A lady from the district education committee even came to me and was surprised what we were doing here at all - the gardens were half empty, there were developments on every corner. But despite this, groups are recruited, there are problems in the same state gardens - decent playgrounds are not provided in the center, and a full-fledged walk with children requires a teacher who can keep the children busy with games and activities. And in the summer we had 17 people in a group, because foreigners came to the city and they needed to ensure the temporary stay of their children. Word of mouth helped us, and abroad: Czechs to Czechs, Spaniards to Spaniards, Italians to Italians.

Trap number four - accessibility

I also already have a deplorable history of the third center, which had to be closed. The reason for this was availability. It seems that banners are hanging, and advertising is on, but there are no customers. The fenced area let me down, which I was tempted to, counting on the playground behind the fence, but to get to them I had to call the concierge, who could let the customers through.

And now people are too lazy to go down 2 steps, go around the turn, it’s already difficult to go up. And for a mother with a stroller, who is already in a hurry, these steps and turns are an insurmountable obstacle. In addition, there were many small rooms, and we functioned only at the expense of highly qualified teachers. A year and a half later, it became clear that we cannot fix such things.

Trap number five - what should be the staff of the children's development center

And I have a wonderful teacher who has worked for 27 years in a state kindergarten, she is an excellent nanny and her experience is invaluable, and I value her very much. And vice versa: I have a wonderful young specialist who is just a fan of children, loves work, and is constantly studying, and somewhere she was told that “at 22, it is impossible to deal with children.” It is not so important for me how old a person is, whether he has a model appearance, the person is important first of all. This is very important for a developing children's center and parents always react to it.

Trap number six - politics

A crisis, not a crisis, but it is necessary to work. The situation in the country and foreign political events seriously affect children's business. Everything changes in the country and in our country too: in the first year, all the parents went to Turkey, to Egypt for a vacation, then no one went - and everyone was with us. Sanctions affect the ability of parents to pay, our center child development this period was painful.

The conflict with Turkey also had an impact - Turkish children studied with us, and when their dad was deported, we lost these clients. The whole business is like a jigsaw puzzle or not, especially at the beginning, when you count on each child.

A business plan for a children's center is a document that an entrepreneur needs to understand what and when to do in order for the business to be successful.

Capital investment in business: 2,285,000 rubles.
Payback of the children's center: from 10 months.

It's worth starting with why at all business plan for a children's development center may be needed by a businessman or someone who is just planning to become one.

The fact is that the use of various circles and sections has always been a popular topic for mothers of preschool children.

But state programs were gradually reduced, and not everyone can afford private lessons.

But taking your child to a development center where his skills will be improved in many ways is a great idea!

According to statistics, more than half of the parents of children aged 1-8 years think that way.

This makes the business idea of opening a children's development center a popular idea.

Often, young mothers themselves come to this idea, who, for one reason or another, no longer want to visit other people's clubs, but are thinking about opening their own children's center.

There is a lot of competition in this business.

And young entrepreneurs may not fully understand how to fill their niche.

In addition, the question arises about the financing and payback of the project.

Finding answers and charting the path for the development of the club is possible thanks to the preparation of a business plan for a children's development center.

Consider its main sections.

We analyze the relevance for the business plan of the children's center

The idea of opening a children's center has really gained particular popularity in recent years.

Therefore, before you open a children's center, you must conduct an analysis of future competitors, target audience and, in general, the feasibility of the solution in a business plan.

It is not so difficult to perform this task on your own, even without contacting specialists.

However, before starting the analysis, it is necessary to draw up a plan of action.

After all, simply by contacting 1-2 developing children's centers under the guise of a client, you will not get a particularly useful result.

It's best to do this:

Administrator answers calls, purchases Consumables coordinating the work.

So you need to hire a serious, responsible girl.

Experience is not required, but would be a big plus.

But teachers must have not only experience in child care facilities, but also relevant education.

Interview them in person.

After all, a problem with a teacher can become a stain on the reputation of the entire children's center.

Marketing section in the business plan of the children's center

This is especially true in the social circles of young parents.

But in order to be remembered, and even told to friends, you need to start somewhere.

You can attract your first customers using the following methods:

placement of outdoor advertising (banners, streamers);
creating your own website and its promotion;
distribution of leaflets in the area of the center;
posting ads on forums, thematic sites and others.

Financial section of the children's center business plan

It has already been announced that children's development centers compete strongly with each other.

And your income (as well as costs) will directly depend on what methods and how successfully you will get ahead of them.

This may include the range of services offered, location, staff and the level of their training, selected advertising campaign and availability of special offers.

Business plan for a children's development center: capital investment

Therefore, below is only an indicative list for a business plan for a children's development center.

The financial cushion is the source of capital from which you will draw funds for the existence and development of the center until it reaches self-sufficiency.

Not everyone includes this parameter in their calculations for a business plan.

Because of this, a common problem for young entrepreneurs arises: a business, having successfully existed for six months or a year, is forced to close, as the money for its work is running out, and there is still not enough income to cover expenses.

Business plan for a children's development center: monthly investments

How to open a children's center and competently run a business,

experienced owners of this case will tell in the video:

Calculations of payback and profitability in the business plan of the children's center

Some sources mention a period of six months, while others call 3-5 years.

One thing can be said with certainty: opening a children's development center is profitable. If you apply mind and diligence to the development of the business.

Business plan for a children's center- This is an important document that is simply necessary for an entrepreneur.

Not just for loans or investments.

But also to understand what and when to do in order for the business to be successful.

Therefore, it is important to draw up a plan on your own, specifically for your needs, and not to look for ready-made options in the Internet.

Or you can turn to specialists if this work is not within your power.

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Parents always worry about the harmonious development of children at any age. Therefore, the business idea of creating a development center is very relevant for any city. Many parents are happy to take their fidgets to various specialized institutions that contribute to the intellectual and emotional development of children.

With a competent approach, a children's development center will be a good way to invest. Despite the long process of registering a business, lengthy preparation for opening, high competition, this project is different high profitability and can bring a very serious income.

Relevance of the business idea

Today, children's development centers are a fashionable line of business. Young parents are ready to spend money on the development of their fidgets, so with a properly designed marketing strategy, qualified staff and well-equipped premises, you can count on excellent profits.

This business idea is of particular relevance in large cities, where it is a serious problem to arrange children in a kindergarten. Today, about 1.5 million Russian children do not have enough space in kindergartens, according to government statistics.

The business plan of the children's development center will help to organize entrepreneurial activity, calculate costs and find strengths which will make it stand out from the competition.

In order to make a rule financial part project, you need to decide on the business format. How many staff, specialists and areas can your center offer? Based on these parameters, the room should also be selected.

Mini format.

This is the simplest version of the project, which provides for classes for young pupils in certain areas.

Parents choose such centers in order to pay attention to learning in a certain direction. For example, it can be classes with a speech therapist, a psychologist, classes before entering school.

minimum investment;
no need to make corporate repairs, purchase expensive furniture, appliances;
fast return on investment.

small profit;
it is difficult to find a room that would be rented at certain hours (in the evening or on weekends).

Children's studio.

The children's studio is the most common option for parents, as it allows children to develop in various directions.

there is no need to make expensive repairs;
minimum costs for equipment and furniture (often the landlord provides all this for rent).

small income;
a wide range of areas.

Premium level.

This center allows the child to leave in it is no longer just for class. The center can work in various directions: gaming, training, sports. At the same time, on the basis of such a studio, it is advisable to organize meals so that parents can safely leave their children for 5-6 hours.

The only downside to this format is high costs for repairs, rent of premises, purchase of furniture and equipment.

In addition, to organize the activities of such a studio, you will have to spend a lot of time recruiting staff, because you will need very good specialists educators, teachers, psychologists, speech therapists, dance and drawing teachers.

In order to recoup the business, it is necessary to put a considerable price, and this, in turn, will cause new difficulties in finding a client.

A well-written business plan will help you successfully implement your project. A plan will help you calculate your efforts and organize activities to achieve success.

Business plan to disclose the following questions:

market analysis and capacity;
composition of the main competitors;
approval of the range of services;
the planned number of small pupils;
profitability and payback period;
purchasing resources.

The difference between a children's development center and a kindergarten

In order to correctly determine the general direction and concept of the business, it is necessary to clearly distinguish between such two concepts as a kindergarten and a development center. Today, the market for these services is quite saturated and private child development clubs interact on a par with state kindergartens.

The main difference between an ordinary kindergarten and a developmental center is the staff's approach to raising children. If the key role of educators in municipal kindergartens is to look after children, then here the specialist has a huge responsibility for the development of the child.

Here, with young students, they are not just engaged, but develop them in a certain direction. Each center may have its own specialization:

drawing;
dancing;
singing;
mathematics;
development of abstract, logical thinking.

Besides, strong point project can be a swimming pool, puppet theater, computer or sports class.

The business plan of the children's development center is step by step guide, which will allow you to implement the idea in the near future and correctly calculate the costs and income from entrepreneurial activity.

By compiling such a document, a businessman has the opportunity to look at the strengths and weak sides project, develop the center to the smallest detail, think over the overall concept, form style, basic requirements for personnel and search for premises. This will allow you to choose the right marketing strategy, identify the main competitors and correctly draw up a pricing policy.

It is with the analysis of the market environment and planning that any entrepreneurial activity should begin.

Given the high level of competition in this niche, it is very important to choose the right direction that will distinguish your project from other players.

You can go according to the usual scheme and take as a basis the developed popular program, according to which thousands of schools in Russia and abroad work. This is the method of Maria Montessori. But experts recommend not copying other people's ideas, but focusing on identifying your own individual traits and making them your corporate identity.

If your teachers offers interesting ideas for implementation individual program- Don't stop them.

Video. Montessori Training Center

Market analysis

Before starting, you need to analyze the market and identify the target audience. The more accurately potential customers are identified, competitors are analyzed and a strategy for the development of the institution is developed, the faster business will start generating income.

It is best to analyze competitors yourself. To do this, it is enough just to visit such centers, to identify the pros and cons of each. Pay attention to the style of the interior, the list of services, work schedule, number of staff, location of the center.

When determining the format of a business, it is necessary to answer key questions:

the number of children who will be engaged in the center;
children's age;
professional level of teachers;
number of groups;
the main activity of the center;
work schedule and class schedule.

One of the key external risk factors for any business is competition. It is on its level that the possibility of promotion in the market, attracting customers, etc. depends. Many beginners make a serious mistake by ignoring this external factor, in which they make a serious mistake. This does not allow you to correctly correlate the potential of the business and assess its weaknesses.

Of course, you will not be the pioneer of a children's club, but an analysis of the main players will allow you to correctly determine the location of the center, draw up a work schedule and group schedules. It will be difficult to compete with a children's learning center that is open on weekends and evenings at a time when you only offer weekday daytime.

SWOT analysis

At the stage of market analysis, it is important to perform a SWOT analysis of a children's development center, which takes into account external and internal factors that affect the success of the firm.

Strengths

the possibility of an individual approach;
a wide range of services;
advantageous location;
relevant and original ideas;
excellent level of service;
minimum investment.

Weak sides

lack of experience in the market;
strong competition;
absence regular customers.

Possibilities

attracting investors and expanding the range of services;
attraction of highly specialized specialists.

price fluctuations or dumping by competitors;
emergence of new directions from competitors;
low demand during holidays and vacations.

In addition to this plan, make a table that will allow you to analyze and identify the risks and opportunities of the project.

Examine the factors of competitiveness according to the following criteria:

individual approach to clients;
range of services;
price policy;
reputation;
location of the children's development center;
the level of qualifications of teachers and their profile among competitors;
number of rooms;
lesson schedule.

The correct definition of the target audience is one of the most important and difficult stages in the planning process. The choice of premises, the selection of the business format and the setting of prices depend on this.

When opening a children's development center, it is important to understand who your services will be designed for: economy category or premium. The number of specialists, the level of repair, the choice of premises and service depend on the correct definition of the target audience.

Analysis competitive environment will help determine in which price segment there is a shortage and it would be advisable to occupy this niche.

Conventionally, customers can be divided into three groups:

Wealthy families. For such clients, it is important that they gave their child only at the most best center, to the most qualified teachers, so they are willing to pay a lot of money. By choosing this group of people as the main target audience, you can count on a good income. Just keep in mind that the amount of investment must be appropriate.
Average wealth. This the target audience will ensure the stability of income. As a rule, such clients clearly know what they want and are ready to pay for highly qualified staff, for quality service.
Parents on a budget. This audience will not allow you to make good money, but investments here can be very minimal.

organizational plan

To open a center, it will not be enough for you to register an individual entrepreneurship, since this type of activity does not have the right to provide training services. Therefore, it will take time to register an LLC.

It is important to choose the codes correctly so that there are no problems with the tax service in the future.

You can choose codes among the following items:

code 85.32 - it should be registered as the main one;
code 92.51;
code 93.05 - allows you to provide "other personal services".

As for the taxation system, you should immediately choose a simplified one (STS). After that, you need to open a bank account.

You should also sign contracts for:

garbage disposal;
disposal of lamps and disinfectant.

If the spectrum of the Center's service includes the direction of classes with preschool children, special permission should also be obtained for this.

To obtain such a License, you must have the following documents:

LLC registration certificate;
a document confirming tax registration;
The charter according to which the center operates;
a lease agreement for premises;
medical books of employees;
permission from the fire service and the sanitary and epidemiological station;
provide a list of literature for the development of children of different school ages.

The issue of paperwork also includes moments with personnel. Do not forget that everyone must have a medical book. Teachers and educators must have appropriate certificates and diplomas. You will also have to spend a lot of time visiting the sanitary service, fire inspection for issuing permits.

Experts recommend immediately opening a children's studio with a minimum set of documents, and then, in the process of activity, add new directions and open the corresponding codes. To save time and effort on the preparation of all these documents, you can seek professional help from lawyers.

Room search

The room is the most important moment in this project, on which attendance and income depend.

For a small development center that will offer services for the development of speech, memory, logic, thinking, etc., a room with 5-6 separate rooms will suffice.

These will be game rooms where specialists will be able to conduct classes with children.

In addition, it is necessary to organize a common reception area where parents can expect small students.

It is advisable to immediately rent the premises with the possibility of subsequent redemption. The total area of the center should be at least 160-170 square meters.

The best solution is to rent a state-owned municipal building, which was previously intended for educational purposes. Perhaps in this case, most of the costs will be repairs, but the rent itself, as a rule, for such properties is small.

You should also pay attention to real estate in a residential area. Many novice businessmen make a common mistake by renting only in the center. However, the inflated price and difficulty of bringing a child to the city center for each lesson can be a serious reason for the slow influx of customers.

It is much easier for parents to send their child to a center located in their neighborhood than to get there an hour or two through traffic jams.

To be purchased as optional equipment:

sports and game equipment;
safe toys;
sets for creativity (constructor, sand, children's chairs, dishes).

Depending on the format of the children's center, you can choose a room in the city center or in a residential area. One of the main requirements will be a large cross-country ability of people and transport accessibility.

Pay attention to whether there is parking nearby and how convenient the access for cars is. Parents should be comfortable bringing their children. The presence of developed infrastructure in this area will have a positive impact on business. Many shops, salons, children's boutiques attract a large number of children.

Also, when choosing a room, you need to pay attention to the following factors:

rental price;
long-term lease;
the possibility of rental holidays - in the summer, as a rule, training centers cease their activities;
Are utility bills included in the rent?
permission to repair and redevelop the premises;
permission to place outdoor advertising.

When choosing a room, consider the following points:

Ceiling height must be at least 3 meters.
No matter how many services you provide, in addition to the main room, there must be a separate room in which children will change clothes, parents will expect their fidgets;
Ceilings, floors and walls must be free of gaps. Of course, you will have to do cosmetic repairs. But it is not advisable to rent a room and immediately spend a lot of money on major repairs.
The room should have good ventilation and in no case be a basement. Also desirable for big center- the presence of a spare entrance. Perhaps the fire inspectorate will pay attention to this factor and, in its absence, will not issue a permit.
Electrical appliances in rooms of this type should be located at a height of 1.7 meters. If the location of the devices does not correspond to the norm, then you will have to spend time and energy moving the sockets during the repair.

Repair and style of the room

To open a children's development studio, it is not enough just to purchase stationery and books.

From furniture you need to purchase:

tables and chairs;
lockers for clothes;
office furniture.

Furniture should be safe for children, reliable and strong. It will be optimal to order the manufacture of furniture to order. This will allow it to fit ergonomically into the space and create a general concept.

From toys and other things:

constructor;
educational toys;
materials for training;
albums for drawing, coloring, paints;
consumables for training;
handouts and textbooks.

In addition, for the work of the center it is necessary to purchase office equipment.

Personnel search

The staff of the children's development center is key factor success, so be very careful in the selection of specialists.

Of course, the location of the center, its style, the level of advertising will play a very important role, but over time, customers will go to the qualifications of specialists.

In organizing such a business, a corporate identity plays a very important role, which is expressed in small things. In order to give the center a general style orientation, it would be wise to order a work uniform for all staff, which will be in the same color scheme with interior.

In addition to professional skills, pay attention to the approach of the teacher to the child, his manner of communication. Answer yourself the question, would you yourself give your child to be raised by this teacher or not? It is desirable that teachers be able to work with groups of different ages, even with the smallest ones. This will allow you to choose a universal composition that can replace each other during holidays, holidays, sick days.

When hiring staff, take advantage of the services recruitment agencies or experienced psychologists. Since the mere presence of a document confirming the level of education of a specialist will not be enough. You select caregivers and teachers, so you need to be sure of their communication skills, ability to get along with children, resolve conflicts, etc.

What are the responsibilities of staff? Of course, this list is largely regulated by the format of the institution. If the center is designed for a long stay of children, then:

feeding children;
education and development;
child safety control
conducting general education classes,
holding holidays.

Regardless of the scale and format of the business, the following core staff will be needed:

administrator;
educators;
cleaning woman;
teachers;
psychologists;
security guard.

As the flow of clients expands, it will be necessary to expand the main staff of teachers.

It is also necessary to consider the moment associated with the provision medical services. Given the increased risk, it is necessary to keep one nurse on staff, or have a patronage nurse from a private medical center. The duties of a specialist will include examining children, providing first aid medical care and provision of preventive measures.

It is also important to think about the moment with the nutrition of children. If the studio is designed to provide services not only of a temporary nature, then you will have to take care of how and what to feed the kids.

The duties of the cook will include the preparation and distribution of food (four meals a day for groups whose work exceeds 8 hours).

If the studio format provides for a lesson for 3-4 hours, then you can simply organize a separate room with tables and chairs where children can have a bite to eat. It can be both own breakfasts and ready-made meals (buns, juices, cookies, etc.).

Financial plan

Considering the main workflow for 9 months, the payback period this project will be big enough. As practice shows, investments pay off within 3-5 years.

Below we provide an approximate scheme of costs for the implementation of the project, designed for the work of 6 groups (30 children).

The main expenses for launching a children's development center include:

rent of premises for a year - 500 thousand rubles;
repair and redevelopment - 250 thousand rubles;
purchase of furniture - 100 thousand rubles;
advertising sign - 30 thousand rubles.

TOTAL: 880 thousand rubles.

Current expenses:

staff salary - 90 thousand rubles;
utilities - 20 thousand rubles;
other expenses - 10 thousand rubles.

TOTAL: 120 thousand rubles

The amount of costs largely depends on the form of doing business and on the region of location.

10 thousand * 30 = 300 thousand rubles.

To increase income, you can introduce individual classes with specialists, additional directions in drawing, teaching music, choreography, modeling, etc.

Enough promising direction today there are temporary stay groups, where each lesson can consist of different children. As a rule, such classes are aimed at developing logical thinking, teaching games. It is advisable, in order to attract customers, to arrange interesting master classes to which to invite various specialists.

Also, the following activities can become additional income items:

organization of holidays - 20 thousand rubles;
cooperation with photo studios and children's shops (affiliate program);
sale of educational materials and toys - 10 thousand rubles.

This will increase the flow of customers, become a powerful marketing promotion and allow you to track the demand for relevant services.

Marketing plan

One of the main disadvantages this business is the seasonality. On par with everyone educational institutions, in the summer months there will be holidays. Therefore, when developing a marketing strategy, this fact cannot be ignored.

To attract customers, standard methods are suitable:

creating and promoting your own website;
promotion of the center through social networks;
partnership programs (kindergartens and schools, photo studios, children's shops);
advertising on radio and TV;
outdoor advertising.

A powerful marketing strategy will quickly gain trust and increase the visibility of the children's development center.

Don't rely on the word-of-mouth effect in your first year of operation. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult moment is to retain interest than to attract.

Conclusion

For implementation successful business in the direction of providing pedagogical services, it is important to take into account every little thing and offer the client a truly modern and convenient product.

Pay great attention to the features and focus of the center, staff qualifications, and the purchase of training material.

Otherwise, the center will not be able to reach even a profitability of 5-10%.

Do not forget about the location of the center. The best option is the first floors in large microdistricts.

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