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Startup program. Investment as a lifestyle. Required investment: $500 million

Startups are in trend these days. And there is nothing surprising in this - an explosive idea of business development not only in Russia, but throughout the world, can bring a lot of income to as soon as possible. Moreover, this idea should be innovative, which will make it possible to earn a lot of money even in highly competitive niches, where entry is ordered for novice businessmen with little capital.

One of the main conditions successful development startup is considered non-standard approach to commonplace things, the main purpose of which is to solve problems or provide unique services to the end user. Financing of explosive small business projects in the new 2017, which in the future is able to bring exorbitant dividends, can be carried out through own savings, capital of a private investor or venture capital funds.

What is a venture business?

It was not in vain that we decided to start the review of startups with the venture business, since these two concepts closely intersect. On the one hand, if a small enterprise has a high-tech project based on the latest technological developments, then it is possible to draw up a business plan and a clear development strategy.

On the other hand, if you have capital, you can organize a venture fund yourself with authorized capital in 10-15 million dollars and start financing promising start-up projects in 2017. Each investor who decides to organize his own venture company to finance innovation in Russia (and in the global market) assumes responsibility for the high risks associated with investing assets.

Nevertheless, it should be understood that the profit from financing startups can be calculated by an indecently large “number of zeros” after a known figure. A striking example of thoughtful explosive projects are social Facebook network(could Comrade Zuckerberg have thought that he would be among the richest people planets?), the game of millions of World of Tanks (as well as other Wargaming projects) and others.

The owner of the fund is interested in receiving excess profits, therefore, if the project is really worthwhile, financing will not be long in coming. In addition, venture companies are co-owners of the company's shares, which are sold to the co-owner after the start-up is profitable. Thus, both parties are interested in the development of an innovative idea and the financial growth of the project.

Advice: for the development of a small business that will be based on innovation, a certain amount will be required to start. You can use own capital, take a loan from a bank (as in most cases with opening a small business in Russia), resort to crowdfunding or turn to business incubators and business accelerators. The most demanded are innovations in the IT industry, so this industry will never go unnoticed by investors.

Successful Startup Project Ideas 2017

It is easy to guess that the fewer competitors in a niche, the higher the profit from the activities of a small business in Russia. Consider successful projects - and they will be relevant not only in 2017.

Business on wheels

Mobile housing for vacationers . This type of activity is in demand in resort areas, where there are a dime a dozen who want to relax. The idea is to manufacture mobile residential houses and provide them for rent to tourist centers, holiday homes, boarding houses and private entrepreneurs. Judge for yourself how much this project will be in demand in Russia, if there are a lot of resort areas in the country. In addition, this direction is relevant all year round, since in summer houses can be rented on sea beaches, and in winter, for example, at ski resorts. During the development of the project, part of the profit can be used to rent land or a recreation center in the resort area, which will significantly increase income. The service of mobile housing delivery to customers to the place of direct rest is also very popular.

Mobile cafe of exotic cuisine . have already become commonplace for the townsfolk - wherever you go, you can see mobile trade with a variety of goods on the shelves. The idea of such a startup is to popularize exotic dishes. fast food. Today they can be tasted mainly in expensive restaurants, which not everyone can afford to visit. A mobile restaurant on wheels is able to serve a considerable number of visitors. Permission is required to launch a project in Russia local authorities land lease (not needed), a camper van equipped with kitchen equipment, and several sets of tables and chairs for visitors. The menu of your restaurant can be thought out by gleaning ideas for dishes on the Internet or from various cooking shows. If necessary, they can always be replaced with more popular delicacies. It is worth noting that when stationary restaurants open during the year, only one out of 10 survives. As for mobile cafes, out of the same number of open "establishments" only 2-3 cannot withstand competition. It's worth considering, especially if you don't know the restaurant business.

"Dairy kitchen" on wheels . The idea of this startup is outrageously simple - the daily sale of natural milk to the population. This direction will be in demand almost always, since milk is one of the most important food products, so the demand for it will always be high. In addition, do not forget that it is dismantled early in the morning, so by lunchtime the tank is usually already empty. You can do such a small business in any city by installing a barrel of milk in a residential area. To implement the project, it is necessary to purchase a stainless steel barrel that can be attached to a car. Then you need to find farming for the purchase of fresh milk (every morning), as well as take it to the nearest department of the sanitary and epidemiological station to obtain certificates confirming the suitability of products for human consumption. Since milk is not a staple food in supermarkets, it is unlikely that there will be problems with the "closest" competitors. It is necessary to set the selling price slightly lower than the store price, and the flow of buyers will not be long in coming.

Provision of services to the population

Providing the population with related medical services . To implement such a project, you do not need to have a specialized education, since the idea is to collect a database of medical institutions in Russian cities and issue information to a person upon request for a certain amount. For example, an entrepreneur can keep statistics on the region ( locality) for a number of diseases. Also, this should include the cost of drugs and their generics (cheap analogues) in city pharmacies. AT without fail services should include detailed information about dental clinics (private and public) with a detailed list of services and prices. It is also necessary to collect a complete base of practicing doctors of the city of various specializations. It is also worth adding patient reviews about the work of a specialist, the specifics of his work, and so on.

Online dating in real life . This quest has already become popular in Russia. And by 2017 the project will become quite profitable. Such a business can be started with almost no investment. It is known that in today's bustle, many people have practically no time left for their personal lives and, accordingly, for acquaintances (it is not surprising why many people get to know each other through the global network). The idea of the project is as follows: you organize a meeting for 20-30 people (men and women should be equally divided) via the Internet, for example, in a city cafe. It is necessary to agree with the management of the institution in advance about the upcoming event and organize tables with snacks and drinks. Naturally, the meeting of people will not be free. You need to make up the cost of tickets for the upcoming express date yourself.

Production

Manufacturing fuel briquettes . The idea of the startup is to produce briquettes for heating from wood waste. You can safely invest in this line of business, since fuel is unlikely to be “cheaper than mushrooms” in the near future. Moreover, cheap sawdust can be bought at any sawmill or timber processing plant. You will also need to buy drying chambers. In addition to wood shavings, you can use charcoal, peat and other natural raw materials.

Production of double-glazed windows for metal-plastic window structures . Today, this startup is in demand in Russia, and for its implementation it is necessary to purchase professional equipment. The cost of the production line will cost 35 thousand euros, about the same amount is needed to purchase sealing equipment finished products. You will also need to rent production room. On average, for 1 working month, your small business will bring about 6 thousand euros (assuming that you sell 300 m² of finished packages for wholesale price companies involved in the assembly of metal-plastic window structures).

Advice: speaking about the economy, we should mention the sale of "used" building materials. We are talking about a startup associated with the dismantling of dilapidated and abandoned buildings, thanks to which you can get brick and building stone. Starting a business is quite simple, for this you need to get permission from the village council (not to dismantle schools in the city) and organize teams of workers.

Production of living notebooks . This direction has no competition, therefore, if you have time to occupy this niche in time, you can raise a lot of money. On the cover of the notebook there is an image with various heroes or cartoon characters. If a person aims the lens of his mobile gadget on the notebook, the same hero will come out of it and begin to communicate. This is simply incredible, so the production of such notebooks will pay off with interest very quickly. Besides this species activities do not require large investments.

American Business

It's no secret that many of the ideas of successful startups are adopted from the Americans. Let's consider what they came up with on the opposite continent and what business ideas are in demand overseas.

Startup for "lawnmower" . Lown-Love - that's how the US came up with the idea to call a money project related to landscaping gardens and household plots. His idea is simple: given informational portal acts as an intermediary between a potential customer and professional gardeners. The customer provides the data of his site and information about how he wants to see his household plot, and the service selects a specialist for him who will perform this work. Then the site pays for services, the service withdraws its commission, and the customer receives an ideal landscape. Lone Love acts as a guarantor of the quality of the services provided, so a person can be sure of the services ordered.

Startup Detective . Resourceful Americans were among the first to resort to the services of private detectives who conducted surveillance of any object. Without violating human rights, it will be very difficult to follow him from the point of view of the law. The Tile project is based on the development of active tracking key fobs and the transfer of relevant data to mobile device for which the customer needs to purchase mobile app. This service is very popular, and such a business has already managed to bring its owners about 20 million dollars.

Making money with a healthy lifestyle . The unusual project has already brought its owners more than one million and continues to gain popularity. The customer wants to eat a dish, for which he needs to order special ingredients via the Internet from the delivery service. They are delivered at the specified time. The highlight of this service is the fact that the ingredients are delivered to the customer with detailed instructions to prepare a dish from the selected menu.

Fellow travelers. The unstoppable craving of Americans for hitchhiking gave birth 10 years ago to the idea of creating the BlaBlaCar service, which is also popular in Russia today. Each person can easily find a fellow traveler or, conversely, find a driver who will deliver inexpensively (along the way) anywhere. It is known that some venture capital companies have invested over $100 million in the future of this service.

Internet business

Every freelancer can set up an explosive online business that will generate a solid income by providing remote services to consumers. Ideas for profitable startups can be myriad, from providing advice (legal, business, accounting) to international trade.

One of the profitable areas is the resale of cheap and high-quality Chinese-made goods in the consumer market of Russia and a number of other countries. Also, in the near future, the services of remote specialists will be in demand, for example, SEO copywriters and translators (without investing their own funds).

If you are a specialist in any kind of activity, through the Internet you can organize paid online training courses for everyone. An example of such startups can be courses on teaching business online, writing articles using search queries of any frequency and word forms, playing the guitar, programming in modern languages, martial arts, etc.

An excellent investment option Money and doing business through the Internet can be franchising activities. It's already ready business where they cooperate on mutually beneficial terms. Owner trademark(business) receives from the entrepreneur with a certain frequency and helps him in every possible way in promoting the brand.

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Anyone can use the Internet to attract customers to their business, even if it operates offline. The main thing here is to carefully think over the idea of a startup and approach its implementation from a non-standard side, which will allow you to be one step ahead of your competitors.

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Five status experts of the venture capital market spoke about which projects are of interest to investors in the first place

Many aspiring entrepreneurs sleep and see how their startup projects get on the radar of a cool venture capital fund or a well-known business angel, after which a golden rain of investments pours on the project. But not everything is so simple: modern investors are not rich Pinocchio littering with money, but rational experts; to get their attention to their project, it is not enough for a startup beautiful idea– it must be supported by other weighty arguments. The Firrma portal interviewed venture market experts and learned their opinion about which projects will have the greatest chance of success in 2017.

« B2B startup projects scale faster”

Nadia Cherkasova, Member of the Management Board of VTB24, investor in the Boomstarter crowd platform

Most promising projects in Russia and abroad should be looked for in the most promising technologies in 2017.

If we look at chatbots and the conversational economy, we will see a project ManyChat, co-founded by Mikael Jahn. ManyBot combines not only the trend to create bots and personal assistants, it also opens up the possibility for non-technically savvy people to make their own bot without understanding the code. Thus, the project combines two business trends - to simplify the creation of technological products and reduce costs for customer service by creating automated platforms.

So far, the most striking examples of the implementation of neural networks are Prisma and MSQRD. Both companies are in the top of the most popular iOS applications and Android and despite the ease of use, they use very serious digital imaging technologies.

If we talk about VR \ AR, then pokemon go, by far the most striking example of AR technology. By the end of 2016, over 150 million people worldwide had downloaded the Pokemon Go app. The most popular Google searches in 2016 were Olympic Games in Rio, Euro 2016, the Pokemon Go game and the US elections.

What areas are of interest to banks? First, developments aimed at optimizing processes. Not many B2B projects for banks are being launched. The logic of startups can be understood - B2C models aimed at reaching an audience seem to be more attractive. But I want to note that B2B start-up projects scale faster and can be more commercially successful: they worked with one bank, then you can replicate your product, develop business with other market participants.

“There are many quality developers in the country”

Alexander Chachava, managing partner of LETA Capital venture fund

In Russia, the following situation is emerging: the country still has a lot of high-quality developers, while they are cheaper than the United States, Israel, China and India. We have the idea of software is eating up the world alive. Because doing soft projects is the most promising - not so capital-intensive, it can be like disruptive startups ( projects that create new market ), as well as projects in less disruptive areas - OTT, SaaS, 3D.

Now the founders have become more experienced - someone has worked in the West, someone has raised rounds for projects here. Previously, we only had technology at the level. Now there is already a level of business development and entrepreneurial skills, and there are already good examples to go abroad.

From specific start-up projects, I can mention the company Bright box in which we have invested. They make connected car platforms. Other company - double data, they sell software for big data analysis and scoring systems.

If we talk about the world, then we follow the projects in the later stages more. We are trying to figure out how to give a chance to Russian companies competing with the US, where we have $2 million against their $100 million investment.

“We follow a number of companies”

Oleg Kuzhikov, partner of Maxfield Capital venture fund

We follow a number of companies - both in Russia and abroad. If you look at the area of chatbots, then, let's say, there are enough scenarios for the niche application of artificial intelligence. For example, a project x.ai, whose bot Amy, using NLP mechanisms, recognizes text messages, arranges a meeting in correspondence, and automatically adds them to the calendar, if it suits the participants in the conversation. This good example trend when a technological solution allows you to remove "intermediaries" from the process chain.

Another startup project that we also follow is Enlitic. The company is engaged in medical diagnostics using machine learning. The system processes image scans and tries to recognize tumors and abnormalities. Often she can do it better than doctors.

Drive- artificial intelligence for self-driving cars. It is important to note here that cars not only learn to recognize objects, but they also learn to make decisions about how to behave in emergency situations. The first applications will be in the areas of public transport, ridesharing and taxis.

Not to mention the area information security. Gadgets are becoming ubiquitous, the amount of data is growing, and protecting it is becoming an increasingly urgent task.

We are watching CybelAngel. This is a cybersecurity project that monitors the DarkNet (non-indexed pages on the web, the total volume of which is much larger than the legal Internet) and finds reports of impending leaks and the purchase / sale of weapons and drugs.

One of the most understandable examples in the field of blockchain is worth highlighting Everledger, a project from the UK. This is the authentication of diamonds using this technology. The system protects diamonds from “fraud” and fakes, and also saves the history of each diamond, where you can track all identifications and transactions through which the jewel has passed.

DroneDeploy is a cloud platform for controlling multiple drones at the same time. Here, too, it can be quite interesting scenarios applications in the mining industry, construction, transportation.

Concerning Russian companies, which also launch the most interesting startup projects, then I would mark the project statsbot is an analytical bot inside the Slack messenger, which makes it possible to receive information about business metrics in real time.

I also want to mention the project Xor.ai- chatbot recruiter for hiring technical teams, Qlean- online platform for cleaning services, capacity- 3D and VR platform for online retail and welltory– remote health monitoring and recommendations.

“There is no clear leader in telemedicine yet”

Artyom Inyutin, co-founder and managing partner of the investment company TMT Investments

We are now actively looking at four areas - private security, SaaS, niche e-commerce, big data.

AT ecommerce I would single out two start-up projects. The first one we went to LeTote, subscription to copies of clothes. Second project - try the world, kitchen subscription from different countries peace. As for SaaS - I would take, for example, the project WRIKE with whom we want to continue cooperation. This is a project manager for SMEs that operates worldwide and that solves the needs of companies in paperless technology.

About big data - I like the project Sharethis, a service that collects a huge amount of information on the socio-demographic portrait and sells these profiles to leading advertising networks and publishing houses in the US and Europe.

As for telemedicine, I do not see a clear leader - there are many interesting projects there are in the USA, there are such projects in Russia. Now the market is in its infancy, all the players are small. So far, I would not single out a project that I would like. But in a year, I think, such a project will appear.

Konstantin Sinyushin, co-founder of the venture fundThe Untitled

Our fund invests in technological projects that help improve the efficiency of the advertising market and retail, based on artificial intelligence, the Internet of things and big data.

Among the directions, we primarily single out services for increasing the average check in retail, reducing the cost of attracting a new customer, increasing retention for existing customers, increasing the lifetime value of existing customers, as well as internal business process services - reducing internal costs or automating processes that previously required high manual labor costs.

As for advertising, today the market is at a new bifurcation point. As the classics Ilf and Petrov said: “Silent cinema is no more, but there is no sound film yet.” That is why, during 2017, we will try to watch projects that, due to some new technologies, radically change either the traditional paradigm of offline advertising or the traditional paradigm of online advertising, allowing it to be much better personalized, targeted and predict behavior, and most importantly - the ability to measure the impact of this advertising on the final purchase.

Our approach to choosing a promising niche and focus was based on the following: among all the world markets where the most money revolves, advertising and retail are of the greatest interest in our country. At the same time, finances are very heavily regulated by the state, and some resource industries and military-industrial complex not very applicable for soft-right startups.

Our approach is not to try to create some kind of new market, because this requires a lot of money, which, in principle, cannot be attracted in Russia. Our strategy is to offer a new quality of service and solutions to an existing market that already has significant operating budgets.

Throughout 2017, we watched as giant companies like Uber or Snap struggled with an internal crisis. The scandals and difficulties that accompanied the business did not frighten the start-up entrepreneurs. Business Insider has compiled a list of five best startups launched in 2017.

Ido Leffler and Tina Sharkey founded a company that sells everything from salsa to toilet paper for $3. All products are unbranded, and the founders of Brandless do not have to pay the so-called "brand tax". Loeffler and Sharkey are targeting millennials: they are convinced that the younger generation will appreciate simple, high-quality products in discreet packaging that can be easily ordered online.

The startup has already raised $50 million from Cowboy Ventures, Redpoint Ventures, Google Ventures and other funds.

The LimeBike bikesharing service allows you to leave your bikes outside special stations, but anywhere. For example, a user can leave a bike under a tree - the next passenger will find it through the application and pick it up. LimeBike raised $62M on a $225M valuation. Business Unsider notes that this makes the startup one of the most expensive startups of 2017.

Obsidian Security

The cybersecurity market is oversaturated, but Matt Wolf, Glenn Chisholm and Ben Johnson were not afraid to launch a startup in this area and did not lose. Obsidian Security focuses on a specific niche - hybrid clouds. hybrid cloud systems are gaining popularity among corporate clients: they allow you to link the company's internal servers with cloud services from Amazom, Google and others. The startup uses machine learning and artificial intelligence to ensure safety when using such systems.

Obsidian Security has already raised $9.5 million and was valued at $27 million in its latest round.

Startup Devoted Health was founded by people from big company AthenaHealth. Their service is designed to help older people monitor their health. The technology that the startup is developing will allow them to keep track of insurance and easily deal with documents.

The startup raised $67.41 million and was valued at $295 million. According to PitchBook, Devoted Health was the most valuable startup of the year.

Socrates AI has developed AI-based technology to help employees navigate every aspect of their company's operations, from the bonus system to the details of workflow. The user can communicate with the chatbot, which replaces many programs and services. As conceived by the creators, this will help fight bureaucracy and simplify almost all work processes. Socrates AI raised $16 million and was valued at $44 million at the end of the round.

Ideas for startups: the "freshest" ideas from all over the world - 3 keys to success + TOP-5 ideas from around the world + 3 startup ideas from Russian developers.

Why startup ideas are gaining more and more popularity in the business sphere and bring the owners whole capital?

First of all, because they offer completely new, innovative solutions for actual problems of people.

Therefore, it is quite logical that in search of inspiration for creating your own startup, you should not rush “deep into history”.

Follow the trends, fashion trends, what is actually in demand now.

This article will help you with this, which has brought together the main business trends and forecasts regarding future discoveries in the entrepreneurial “art” market.

What is a startup?

Before talking about startup ideas, it is worth defining what is generally meant.

Most have only a general idea of startups. Therefore, someone believes that this is how they call new resources on the Internet, others - that this is a business created by young people with no experience.

There is some truth in this. However, the concept itself is broader.

Startup- This is a business idea that is based solely on the use of innovative technologies or the introduction of completely new products.

That is, the composition of the team and the format of the company does not matter (often startups begin to develop without being officially registered).

The main thing is for the team to help solve some problem of humanity by offering something unique.

Also hallmarks startups are:

limited money to start;
starting work from scratch;
most often, partners in a startup were previously connected by some kind of relationship (worked together, studied).

And although the world learns about such companies even at its first steps, when the market position is not yet strong, only those companies that have already manufactured a product can be called startups.

An operating time or a “raw” project is only the basis for creation, but not the startup itself.

What is the key to the success of a startup idea?

If we analyze the ideas behind the startup that have been especially successful, we can identify several common features.

Conventionally, they can be called "secrets of success."

Factors that determine the success of a startup idea:

What exactly do you think about the idea that became a startup?

Do you think that it can bring a lot of money?

Or do you really “burn” and are sure that this business will be useful to people and become innovative?

Only in the second case, the startup really has a chance of success.

If you do not have a sincere interest, you can quickly "burn out."

Moreover, startups rarely bring instant profit.

A lot depends on the team.

Obviously, a team of like-minded people working on the same wavelength can do more than one person.

Don't try to put everything on your own shoulders.

You should not calculate how many people will have to share the profit, but take care of the perfect quality of every detail.

Youth is a plus.

Let this statement sound like a discredit.

But the fact remains that investors are more focused on investing in the young and ambitious.

Let people with experience do their job - lead large organizations and share knowledge with others.

For those who no longer consider themselves a "young man", but are on fire, let's clarify: success in business has no age restrictions.

Doubt? Look at this picture:

TOP-5: global startup ideas

As a rule, startups are concentrated in the field of IT technologies. We decided to create a selection of ideas that ordinary people created and brought to life.

This step is meant to inspire you to embody own ideas, even if there is no special education or many years of work experience.

1. Green idea: special shampoo

"Nephentes" looks like an enema or something.

In fact, this startup idea can significantly affect the preservation of the environment.

Few people think, but ordinary plastic bottles from under the "" are harmful to environment product. The period of decomposition of one bottle can be hundreds of years!

And remember how much you use them during your life?

According to the idea of this startup, manufacturers make products in huge containers, pouring the right portions into buyers' Nephentes bottles.

It is curious that the design does not even involve the use of a cover! The neck is simply bent and inserted into the compartment.

Another plus: you can finally use the product at 100%, including what usually remains at the bottom.

2. Indian startup idea

If you think that in India they can only dance and make films, then you will be surprised - not so few ideas for startups have been created in this country.

Interestingly, there is even a kind of analogue of the American Silicon Valley.

In addition, India is really interested in the issue huge amount garbage on the streets. Innovative Ideas appear regularly.

For example, an edible spoon is a great alternative to plastic utensils. After a meal, it can be eaten as a dessert or, of course, just thrown away.

Obviously, such a “material” as flour decomposes as quickly as possible and is absolutely harmless to nature.

The creators also assure that the product can be safely eaten by vegetarians. And in the future, even the development of a gluten-free version is planned.

3. An idea for junk food lovers

Which of us is not familiar with such a misfortune: you carefully take chips or something else greasy, and your fingers get dirty so that you have to go wash them.

And you need to be extremely careful not to hook or stain anything!

A startup has appeared in Italy, the idea of which is to create fingertips. They are very thin, but at the same time the latex tightly fits the fingers.

Thanks to this, consumers can safely feast on goodies, and then simply throw away the “nozzles”.

It is assumed that these devices will not be sold on their own, but complete with chips, nuts or similar food, for which they were invented.

4. Startup: "folding" napkins

But the idea of this startup is already designed for higher cuisine - that is, for restaurants. It appeared as a reaction to the fact that ordinary napkin holders are already becoming obsolete.

But napkins pressed into a small round “washer” are another matter. To use such a thing, visitors must dip the "pill" into an antiseptic solution.

And then the fabric unfolds, acquires a pleasant smell, and even becomes a “killing tool” for harmful microbes on your hands.

You should not immediately estimate the increased costs for the owners: these towels are not disposable. So the idea of a startup will not harm either the wallet or the environment.

5. Startup idea with social value

Often, startups are called upon to solve global problems and not just improve the already comfortable life of consumers.

For example, in Denmark, a special supermarket was created - "WeFood". Its concept is that they sell goods here that cannot be put on the shelves of "decent" ones.

Mislabeling, torn packaging, an approaching expiration date or a delay in general - all these are usually reasons for writing off, returning or even recycling goods.

Meanwhile, even in Denmark there are many people who have to save on everything.

The idea of the supermarket has not only helped low-income people to eat more nutritious food. There was also a 25% reduction in wasted food across the country!

Here is such a useful and, oddly enough, profitable startup.

And what about Russia: 3 domestic ideas for startups

Although the words “economic decline conditions” have already become classic texts for the realities of Russian entrepreneurship, everything is not so bad in the field of start-ups.

The “buy-sell” orientation is gradually giving way to an innovative approach.

The original solutions still do not have such a powerful state support like in other countries.

However, their number is increasing, and investors are ready to invest their money. This is especially evident in the variety of ideas for a startup in 2016.

1) A startup you've definitely heard of

Have you seen the original photo processing on Instagram, which turns an ordinary frame into an artistic canvas? Most likely, you already know what we are talking about.

For the rest, let's clarify - the Prisma application is a service that allows you to process users' photos in an original way.

For many, it will come as a surprise that it was Russian programmers who developed Prism. Moreover, its creator is a former employee of the well-known mail.ru.

The peculiarity of the program is that it does not just impose some filters on top of the card.

Through the use of neural network algorithms (of which you may have heard a lot too), Prism analyzes the frame and then creates it from scratch. But already in the form of a picture.

The fact that almost everyone knows about this application now is already an indicator of success. It remains to be added that the Facebook administration banned the use of the program on its network only because it considered it competitive.

2) Idea for a startup on cards

It is believed that various accumulative and discount cards are gradually becoming a thing of the past. At least because no one wants to carry around dozens of options without knowing which one they need.

The developers of the startup "Cardberry" came up with the idea to create a device that can accommodate all kinds of cards.

We will not go into technical details. The bottom line is that any user cards are, as it were, entered into the memory of this electronic device.

Every time a person needs a certain card, he goes to special application and chooses it.

"Cardberry" adapts to the choice and becomes a full-fledged replacement for the desired card.

For your attention, we offer a cool video

about the 10 most successful startups in the world:

3) Startup idea for a comfortable life

Perhaps you are not familiar with the SVET company yet, but you have every chance to hear about them.

As the name implies, the team offers lighting equipment. What is the innovativeness of this idea for a startup?

The fact is that the bulbs of this company are designed to simulate ordinary natural lighting.

Moreover, the device settings can be adjusted (for example, in accordance with the time of day or night).

This startup idea is not only original and adds more comfort to everyday life. But it also has a beneficial effect on human health.

Minus the idea, perhaps, only one: at the moment, one device is estimated at $ 70. The amount is too significant for the Russians. However, the startup is in demand abroad.

collected above startup ideas only emphasize: anyone can create a business based on an innovative idea. The field of startups is not limited to the field of IT technologies.

The main thing is that you bring something new and useful to the world.

And if the idea is worthwhile, and the implementation is diligent, it can make you rich, no matter how trite it may sound.

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The list was compiled taking into account factors such as funding, number of employees, client base, growth potential, and product ingenuity. So there is something to see.

Hipster hits, personalized dog food and the world's most comfortable mattress are among the top 100 startups in 2017, according to independent consulting site startups.co.uk. Combine the three and you have the perfect night.

We present to your attention the 10 best startups of 2017 that broke all the ratings. Find out where to invest your money.

10. Cornerstone

Cornerstone, founded by a 28-year-old in 2014, is an online subscription service for shaving and toiletries. Customers choose from a range of products, including Cornerstone's own brand, and tailor their delivery schedule to suit their personal shaving routine.

“I want to completely eliminate the trip to the store and force everyone to get their Cornerstone toiletries online,” Mr. Bridge said.

“My goal is to sell the business for £100 million by 2020.” Cornerstone now has over 110,000 clients.

9. Social Chain

The social network founded by Steve Bartlett and Dominic McGregor in 2014 is marketing agency social networks, which campaigns for people like Disney and the BBC. The startup owns world-famous media brands such as Sporf, Student Problems and Love Food and has been successful thanks to its advertising campaign Manchester: Welcome to Zlatan.

None of the team members not older than 26 years which helped them connect with the younger generation through their emotionally driven campaigns.

Social Chain recently set up offices in New York and Berlin.

8 LeadStream UK

Created in 2014 by Matthew Milnes and Michael Hubbard, LeadStream UK specializes in online customer acquisition for financial services companies by connecting brokers to customers who actually want a quote for their product.

7 Bulb

Amit Gudka, co-founder, supplies green energy. A 100 percent renewable energy supplier that claims to be 20 percent cheaper than the Big Six, Bulb serves about 30,000 clients with an annual growth rate of 400 percent.

“We want to use democratized renewable energy, help people reduce their use by providing new technologies such as electric cars and residential solar systems,” said Hayden Wood and Amit Gudka, founders of Bulb.

6. Housekeep

The application supplies cleaning products. Founded by Avin Rahberu, a former venture capitalist with investments in over 40 high-growth companies, Housekeep allows you to have a cleaning lady in your home at the touch of a button.

He currently has 20,000 client accounts with thousands of permanent subscription contracts and is preparing to expand its business.

5 Simba Sleep

Cox claims to sell the world's best new mattress (Simba Sleep). Created just over a year ago by James Cox and Steve Reid, SIMBA Sleep has entered the competitive market, claiming to offer "the world's most advanced mattress". Its technology combines a layer of foam and springs.

Backed by funding £17.5 million, the company will try to withdraw its products within next year and expand into Europe, Asia and the Middle East.

4 Tails.com

Co-founder James Davidson's company delivers dog food through the mail.

Launched by a team of dog lovers in 2014, tails.com is individual program dog food subscriptions with a modest mission: "to change the world of pet food forever."

His moral crusade works by providing personalized dog food based on their weight, age, gender and breed to calculate specific dietary requirements.

tails.com has 65 000 regular customers and set a goal to make a turn £20 million by the end of the year.

3.Perkbox

Perkbox aims to get rid of the world of boring and dull small business with its mission to increase happiness and motivation in the workplace through the provision of benefits.

The service offers rewards such as free insurance mobile phones and movie discounts to help companies boost their team's productivity, as well as large clients including British Gas and Holland & Barrett.

Last October, Perkbox was among a host of other startups to provide support.

2 Flight Club

Founded in 2014 by Steve Moore and Paul Barem, Flight Club aims to bring the sport into the 21st century with electronic scoreboards, fast multiplayer games, over 100 tournaments.

“We know people get bored easily, which is why we're in a state of near-constant product development. We are aware that we are not content with the success we have had so far."

Works at Flight Club team of 180 people.

1.Eve Sleep

Thanks to investment at £17m., Eve Sleep trades mattresses in 10 countries and is now looking to expand its product range. Since 2016, the company has recorded 355% revenue growth from £2.6m to £12m.