How to find like-minded people to create an animation studio. In this article, headings - the composition of the animation studio team. We find out, without which creative and technical specialists it is impossible to create animation, and the founders of the studios Toondra and Plasticino
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Brief Investment Memorandum
Children's studio "Fan-Chulan" is an "island" in the shopping center, which forms a kind of room for creativity and development of children from 3 to 14 years old.
The concept of the project is ingenious and simple: there is a shopping center and an owner who is interested in its attendance, there are parents who want to do shopping without worrying about their children, and there is "Fan-Chulan" - an art studio for children with trained staff, offering with interest and useful to spend time with children while parents are busy shopping.
In the studio, children are engaged in modeling and drawing under the supervision of trained consultant teachers. In addition to providing services for organizing children's leisure, the children's studio also provides retail sale goods for children's creativity own production.
All materials and tools used, creative kits provided to children during their stay in the art studio and offered for purchase are absolutely environmentally friendly and safe for children.
The demand for opening such children's studios is due to the increase in the birth rate in the country over the past 5 years.
Target audience of studios: parents with children from 3 to 14 years old who visit shopping centers.
Average check - 350 rubles.
The average permeability of one point per month is 500 people.
Monthly revenue from 150 to 420 thousand rubles. per month (depending on the passability of the point and the standard of living of the population in the region).
Net profit per month - from 80 to 150,000 thousand rubles. from the first month of operation.
Payback in 6-7 months from the start of the project.
2. Business: services for children
Description of the business, product or service
The network of art studios "Fan Chulan" is an island of creativity at shopping centers, in which every child can find an exciting activity, while their moms and dads are shopping or relaxing in the mall.
Advantages of "Fan Chulan":
- For the shopping center - an additional service for visitors with children.
- For parents - a convenient way to keep the child engaged in developmental activities while shopping.
- For children - exciting and innovative types creativity, the opportunity to express themselves.
- For the owner of the studio - a ready-made and complete concept of a children's studio, in a convenient and advantageous location in a shopping center.
Service characteristics
Fan closet combines a unique format of a developing studio and retail store for the sale of high-quality goods for children's creativity with an interesting concept and stable demand.
In the Fan Chulan art studios, children remain under the supervision of sensitive teachers who always find an individual approach to each child.
In the studio, children can:
- paint a gypsum 3D toy,
- create your own souvenir,
- mold your own toy from a light mass for modeling,
- create any piece of furniture or design postcard
All samples in the studios are very colorful and bright, thanks to modern materials(light mass for modeling and plaster figurines for coloring). The samples are thought out in detail and made by craftsmen so that children can easily repeat the product or create their own special toy.
"Fan-Chulan" uses modern and safe materials, provides everything necessary tools and kits for children's creativity.
Children take great pleasure in picking up their own crafts that they can give to their beloved mothers, fathers, grandparents.
Our company slogan: Fang Chulan helps to admire creativity children.
Additional paid services art studios:
3. Marketing Analysis market
Description of the market
Target audience of studios: parents with children from 3 to 14 years old visiting shopping malls.
Target audience characteristics:
- Gender, occupation and lifestyle do not directly affect the definition of clients,
- Average and above average income
- Secondary and higher education
- Marital status: both married and divorced, the main thing is the presence of children aged 3 to 14 years.
The steady growth in the birth rate in the country over the past 5 years is one of the important indicators: for the period from 2010 to 2014. another "army of small clients" of studios has grown up.
Also in our time, the stage of urbanization continues, which occurred at the beginning of the 2000s - this is the construction and opening in large cities shopping centers, which support interest with promotions, seasonal, holiday sales and other marketing projects. A family trip to such centers is already a tradition of a “day off” for many citizens.
In addition, recently there has been a trend of active development of the market for goods for children's creativity. This segment has great potential for development. The demand for goods for children's creativity does not depend on seasonal fluctuations: the demand for them is stable throughout the year.
Demographic rise + demand for goods for children's creativity + growth in the number of shopping centers = demanded and current business in the service sector for children.
4. Promotion of the children's studio
Sales and marketing
The target audience
Despite the fact that the main clients of the art studio are children, target audience are the parents.
Fan Chulan Art Studio gives parents the opportunity to engage their child in creative activities while visiting shopping centers. Parents do not need to adjust to the schedule, do not need to take the child to separate places, do not need to wait for the child during classes. You can combine personal affairs with the development of the child.
Information dissemination channels
Holding thematic events and master classes on the territory of the art studio. To maintain constant interest in the studios, it is necessary to hold a series of themed events where customers can get acquainted with the release new collection, take part in a master class on creating new toys, participate in competitions and receive gifts from the company.
Create products for sale
"Sets for creativity Fan-Chulan".
From raw materials (mass for modeling and gypsum), the company "Fan-Chulan" makes branded sets for creativity. Each set includes everything you need to create a character (material for work, instructions, tools, bright packaging). In each studio, the client can purchase a set for creativity at an affordable price.
Working on a customer relationship system
Development of a system of discounts and bonuses for regular customers, congratulations on the holidays, Gift certificates And so on.
Dissemination of information about the studios in the media, in in social networks, development of promotions and seasonal offers, etc. The PR component is to participate in social projects, art exhibitions, interaction with the media on a partnership basis.
Merchandising
Display of goods in order to best demonstrate the product to the client.
5. Production plan in the children's studio business plan
Production plan
6. Employees of the children's studio
Organizational structure
7. Calculation of payback for a children's studio
Irina Kornechuk
Project
on creation of innovative models of developing educational environment, ensuring the effective implementation of the main general educational preschool programs education
Kornechuk Irina Viktorovna teacher
the highest qualification category.
Novosibirsk 2014
Target: Creation of a multi-studio to create films and presentations.
Tasks:
1. Draw up a business plan for creation of a children's animation studio.
2. Equip a room to accommodate the multi-studio.
3. Familiarize employees with the process creation cartoons and presentations.
4. Create material and technical base in the preschool educational institution for creation cartoons and presentations.
5. Enter in staffing position of director.
6. Develop new forms of cooperation between preschool educational institutions and social partners.
Short description project
The the project was developed to create a multi-studio, how means of development creative activity of children in the process creation own media product.
Project aims to achieve strategic milestones education and the formation of a developing educational environment, which ensures the effective implementation of the main general educational preschool programs education. Organization of a new, appropriate modern requirements, educational space for development children preschool age.
To obtain the expected result in the DOW conditions for the educational process have been created for maximum use educational potential, materials and equipment for development and self-realization of each child and correspond modern features pedagogical process and GEF project of preschool education:
Staffing Educational and methodological support Financial technical support Subject - development environment
Experimental animation studio teachers "MEDIA";
senior teacher;
Teacher speech therapist;
Initiative group of preschool teachers; -Internet resources;
Scientific and methodical literature, periodical literature;
methodical office;
Digital voice recorder;
Notebook;
Music Center;
DVD player;
Printer;
Digital camera;
Internet access. - audiovisual aids;
Attributes for musical and theatrical creativity;
Thematic sets of toys;
Informational funds education and training.
Coordinated work with society:
Social partners Joint activity.
Parents of children - participants project.
Assistance in implementation project by parents (production of part of the attributes)
Experimental Animation Studio "MEDIA" Assistance in implementation project by the studio teachers
Relevance
According to a sociological survey conducted by teachers of our preschool educational institution, about 40% of all free time children spend at TV screens and computer monitors. The multimedia space today is the main carrier and translator of ideas about the world, about relations between people, and norms of behavior.
Due to the high susceptibility to visual images, due to the lack of life experience, a critical attitude to reality and due to a purposeful, calculated impact cartoon creators, children easily learn the scenarios offered from the screen and behavior patterns. Unfortunately, these models and scenarios often have a devastating effect on the psyche of children.
Undoubtedly, there is the responsibility of adults, on whom "multration" children. But if we can control the quality of the films they watch in early childhood, then later on we will not be able to fully protect our children from the media. Accordingly, in order to oppose something to this flow of information, it is necessary to form in children a certain internal filter, a moral core, a sense of beauty, aesthetic taste, and spectator culture.
But, before requiring a child to make an informed choice in favor of real works of animation art, it is necessary to teach him to understand the plot of the cartoon, to distinguish figurative means by which it is transmitted, to understand and perceive beauty and humor images created by animators. It is necessary to form a preschooler's view of animation from the position of a creative person who has his own experience creating cartoons.
Of the 120 children we surveyed, 100% like to watch cartoons and 80% would like them create yourself. The current level of equipment for children educational institutions , schools, kindergartens, houses of creativity, families allows you to try yourself in a new quality. As a result of the participation of children in such projects becomes the emancipation of thinking, development creativity, the formation of the ability to observe, fantasize, compare, experience what they see, reflect their impressions in creative works improve communication and socialization skills. Children begin to consciously choose their own "multration", seeing in cartoons not only entertainment, but also a hidden meaning, irony.
Relevant today - self-realization and social adaptation of preschool children in the process of implementation educational preschool programs education. Introducing children to social and cultural norms. Development interest and motivation of children in the knowledge of the world and creativity, the introduction innovative educational technologies in educational process DOW, promotes development of a harmoniously developed, initiative, emotionally stable, independent and socially active person.
The project allows you to meet the needs of children who want to participate in creation own cartoons. According to new educational standards and state requirements for subject- developing environment, the project will create conditions and makes it possible to use the equipment of the animation studio in the preparation of presentations, during matinees and children's entertainment, theatrical activities and GCD.
Formulation of the problem.
Computerization of early childhood is an objective reality today. How to include in preschool education information and communication technologies with minimal risk and maximum benefit. Answer - creation own multimedia studio for joint creativity.
View project.
long term (7 months) group joint child-parent creative practice-oriented with a variable result.
Place of implementation project.
municipal state preschool educational institution
"Kindergarten No. 443 combined type" city of Novosibirsk
Implementation period project.
Educational areas.
1. Communication
2. Socialization
3. Artistic and creative development
4. Cognition
Members project.
1. Initiative group of preschool teachers
2. Social partners - experimental animation studio
"MEDIA"
3. Children - pupils of the preschool educational institution
4. Social partners - parents of pupils, participants project.
Stages project
I. Preparatory stage
1. Drawing up a business plan for creation of a children's animation studio.
2. Preparing the premises for the children's animation studio.
3. Training of personnel to work with children in the children's animation studio.
II. main stage
1. Creation logistical support with the help of social partners - parents and teachers of the experimental animation studio "MEDIA".
2. Purchase necessary equipment, Supplies.
III. The final stage
1. Installation and connection of equipment to work on project.
2. Creation your media product.
Action Plan and Cost Estimate
Activity Timing Required resources Costs
(thousand roubles.) Result
Organization of a creative initiative group for the development project multistudio"Dolphin" October
2013 DOW staff Approval project to create an animation studio"Dolphin"
Preparation and decoration of the premises for the animation studio October
2013 The room is available Creation favorable conditions for the placement of equipment.
Draw up a cost estimate for implementation project
"multi-studio" October
2013 Employees of preschool educational institution Preparation for the purchase of equipment.
Familiarization of the initiative group of teachers of the preschool educational institution with the process of working on the cartoon 2013-2014 academic year. d. Teachers of the experimental animation studio "MEDIA"- social partners. 12 Increasing the professional competence of teachers in the use of innovative technologies
Acquisition of the necessary
equipment, furniture and consumables for
cartoon studios November-December
2013 Acquisition
digital
video cameras with a tripod 40 The introduction of modern innovative technologies to create a unified educational space allowing to develop a unified approach to the system of education and education in preschool.
Buying a laptop 14
Purchasing Wireless Microphones and Speaker System 70
Multstanok
for hand-drawn, plasticine
animations 60
Acquisition
interactive console and projector 65 Information Technology increase the motivation of preschoolers to educational activities , hence the level will increase. development cognitive abilities and the level of assimilation of the program.
Plasticine, watercolor, colored paper, cardboard, cereals. fifty
Improving Efficiency educational process aimed at development children's creativity
Additional funding
Wage
The teachers of the experimental animation studio
Installation of equipment and December
2013 Equipped animation studio.
Mastering and practical application of multimedia technologies. 2013-2014 academic year Creation and viewing the first media product.
Expected Result
As a result of the implementation of this project, a business plan will be drawn up for creation of a children's animation studio, the premises were prepared, employees were trained to work with children, equipment was purchased and installed, expendable materials. The launch of the animation studio for creation presentations and animated films.
Joint activities in a children's animation studio are capable of develop the creative potential of the child, influencing cognitive activity, the emotional-volitional sphere, forming the needs and value orientations of preschoolers. Acquisition additional equipment for collective creation presentations and animated films, the introduction of ICT in educational process, enable children to revive their ideas about the world, happiness and teach to interact with each other and with adults.
Animation studio will give the child the opportunity to discover talent - it means helping him find an attractive occupation, invest his time and energy in it, gradually complicate the conditions of classes and improve skills. So way, he will enjoy his occupation and achieve success in it, and it is possible that he will acquire, step by step, a profession for life.
In the future, adults and children will begin joint work to implement the common intent: creation own cartoons and other media products.
1. There will be no opportunity create necessary and sufficient material and technical base.
2. Social partners will not show interest in implementation project under the proposed conditions.
3. Difficulties in the selection and training of the initiative group from among the employees of the preschool educational institution.
4. Loss of interest in project directly by project participants - children.
5. Passive position of social partners - parents for implementation project.
Implementation principles project.
1. Universality - animation includes an unlimited number of activities.
2. Integrity - in progress creation cartoon erased the boundaries between certain types activities.
3. The relationship of creative and cognitive processes - creation cartoon is not only creativity, but also research activity.
4. Development planning activities of children - the path from inventing a scenario to implementing the plan.
5. The formation of personal qualities - the targets that are defined by the Federal State Educational Standard of preschool education- the formation of such personality traits as initiative, sociability, perseverance, responsibility, diligence.
Strategy for achieving the set goals.
Most of the program material is implemented in the course of free communication with children through the organization of children's creative activities, in the process of speech games, productive activities, familiarization with computer technology mastering the skills of animation techniques. One of the types of cartoon creativity is inventing a new ending famous fairy tale. At the stage creation of our first cartoon, it was important for us to teach children how to work together: make scenery together, come up with a plot, fairy tale characters, etc. During the discussion, we choose characters, decide whether the cartoon will be drawn or plasticine, or we will combine these figurative means.
Next, we complicate the task - we compose our own fairy tale and create based on her cartoon. This is a team effort. AT development speech creativity of preschoolers are used various methods and techniques: methods development children's speech creativity J. Rodari "Grammar of Fantasy", TRIZ methods, speech creative games.
By the end of the implementation period project children can independently take frame-by-frame shooting using a camera, they can independently record sound.
We invite parents and friends to the first viewing. They become active viewers, give advice, show a desire to become full members of the animation studio.
The result.
At the end project the preschool educational institution has its own animation studio, created the necessary material and technical base, an initiative group of teachers has been prepared, partnerships are being established with the experimental animation studio "MEDIA", the parent-child team is united by a common idea and plans, is interested in continuing to work on creation own cartoons. Created two own cartoons. Children's requests create own cartoons, satisfied at this stage completely. The opportunity to be realized as a creative person is given to each child, the framework of ideas about surrounding reality moved apart, new, non-standard skills of transferring the received information were formed. in preschool created conditions conducive to the formation of harmonious developed, initiative, emotionally stable, independent, creative and socially active person.
Perspectives.
Continue working on project, complicating the task - making cartoons based on the plots of children's songs and choosing new types of artistic and creative activities. For example, drawing with sand, semolina, simple geometric shapes, etc., thereby maintaining interest in this species activities, create new areas of development creative potential.
During the implementation project I adopted the method creation small clips or cartoons in the course of the GCD, as a final work, or following the results of work on the topic of the week. This well motivates children to be active, allows you to maintain interest in work, develops creative initiative.
business & finance
Create an animation studio. And become a professional animator
Now, as well as in the future, the direction of CG will be in great demand. And therefore, right now we need to start recruiting a creative team, unite together, share knowledge and develop each in its own direction. So we are four young people and after graduation we want to open our own company and start making money on animation. It is quite difficult, but at the same time very interesting. You will have to learn a lot: drawing, animation, programs, master perfect English. We have an artist, a fashion designer, a special effects master and I am an animator. And in order for your cartoons to start showing on TV, you will have to work very hard. All big companies started small and we need to start somewhere too. Subscribers and readers who are also crazy about animation and infected with creative enthusiasm, please do not pass by and support us on this difficult path, and maybe start moving up with us. Forward to the dream and not a step back!
Goal Accomplishment Criteria
Work in a studio after graduation and develop professional skills
personal resources
Computer graphics studio, creative team
Drawing set, books and video courses, computer and graphics tablet
Hungry enthusiasm and desire to achieve your goal
Developing a cartoon, albeit a very short one, is a very difficult task. But even it fades before the task of creating a new animation studio. However, at the webinar, Pavel Muntyan lifted the veil of the mystery of this problem and gave several important tips. If someday you are going to open your own studio, you should definitely read this article.
Step One: Creating a Quality Product
Opening an animation studio is an extremely expensive story that needs appropriate funding. However, no one will invest a large number of money into a fledgling startup. This is due to risks that cannot be minimized. It is better to start with small steps and small budgets than to get carte blanche to create a dream project right away and get into trouble with it.
In general, at first, no matter how much you dream of opening a Disney or Pixar, you will have to come to terms with reality and understand that such mastodons have been grown for decades. With this awareness and a clear understanding of what you want to do, start looking for active and interested people who will help you in this endeavor. The main task at the beginning of your journey should be the creation of a small short cartoon, which, for all its simplicity, will have to have well-written characters and an understandable story.
Step Two: Finding Investors
If you have your first quality product on hand, feel free to enter the market with it and attract investors. It is better to look for them in the USA, no matter how fantastic it may sound. The thing is that Hollywood controls more than 15% of the global multimedia world. And this is a huge figure, since the remaining 85% are scattered in different parts of the world, nowhere having such a powerful influence.
Moreover, only in America there is a unique phenomenon for the entire film industry. Firstly, investors with a budget of about ten million dollars are not listed there, they are simply not taken seriously, so you can definitely find yourself a partner with a decent amount of money in your pocket. Secondly, only here it is often startups that dictate the terms of the deal, and not investors. It is impossible to imagine this somewhere else, but in the USA it is a common practice, because startups are the main source of ideas.
Step Three: Opening Your Office in the States
Arranging with an investor - is only half the battle. Much harder to keep him. Hollywood is a huge market that is hard to trust for newcomers. Rest assured, if you negotiate with a person and then go abroad, thinking that he will continue to finance your cartoons anyway, then all your work will be wasted. You will no longer be interested in him. Because no one is going to work in eternal impermanence there. Who will guarantee that you won't just run away with the money you earn?
So the creation of an office in the states is a completely logical and reasonable step. It is not necessary to transport the whole team there, but it is necessary to leave your man, the producer-ideologist, in Hollywood. He will promote a startup, look for new investors and constantly confirm your status.
Well, if you have followed all these steps, you are on the right way and soon you will definitely succeed! The main thing is not to get hung up on the desire to quickly become a competitor to Disney. Develop, learn from your mistakes, take small steps and one day, after years of long and fruitful work, your studio will definitely stand on a par with the largest representatives of the industry.
