Barber shop on wheels business plan. Auxiliary and additional equipment

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Mobile salons are no longer an innovation, at least in the regions. This is quite an interesting business idea that came to us from the West. But, let's be realistic, it is now implemented in our market by local entrepreneurs, and often not always successfully. If by the beginning of 2013 it was an ordinary “manicure on call”, now mobile salons have slowly but surely approached hair removal, massage, and light cosmetic procedures.

Yes, mobile services are rapidly gaining popularity, and the owners of stationary salons already feel the breath of competitors behind them. But are they really?

If lately you have been asking yourself this question with enviable constancy, then I advise you to read this article to the end.

How mobile beauty salon works

The so-called "beauty on wheels" is actually a site with a list of services and a simple call center with an administrator who collects orders and distributes them among the masters from the existing database. This is an autonomous type of business of an individual entrepreneur with the services of private craftsmen who work under a freelance contract. This is the end of the story...

Of course, some projects have their own philosophy and mission of the company, I even saw mobile beauty services that dress their masters in branded uniforms, develop their own staff motivation system, which is good in any industry.

Reasons for consumer demand

First, nothing is more valuable to a client than his own time. Agree, getting the same service, but in a shorter period of time without losing quality is a wildly tempting alternative! And the specifics of living in a metropolis dictates rather strict conditions for the distribution of temporary resources. The consumer is sometimes ready to refuse to visit a beauty salon due to lack of time, many hours of traffic jams and long distances.

Secondly, personal comfort in terms of location. There are many benefits here. I will list just a few. The arrival of experts at home or in the office allows you to go to an important event from a more convenient location. Again, there is no need to wait for the polish to dry after a pedicure before putting on your shoes. After carrying out cosmetic procedures that involve a short rehabilitation period, you can avoid appearing on the street, which is psychologically uncomfortable, and also increases the risk of infection.

Thirdly, I know representatives of show business who shared their experience with mobile salons. They are very convenient to order for events. This is getting all the necessary services quickly, and most importantly, mobile, even if you have a closed event far outside the city. 30 specialists will come to you without any problems and wind the curls of your entire party. But if you want the quality of styling to match your expectations - do not expect low prices, here they are not at all inferior to the price list of a classic beauty salon.

Well, the most famous type of audience that every mobile salon is proud of is brides and everyone associated with them.

If desired, you can do several procedures at once. The client does not need to adapt to the schedule of the masters, as is the case with a standard professional salon. All specialists will arrive at a convenient day and time for you. In addition, often mobile salons work around the clock, which is quite in the spirit of the times and meets the requirements of customers.

Advantages of mobile salons in terms of business processes

However, before you decide that it is much more profitable to have a mobile beauty salon, I suggest looking at this idea from the point of view of building a business process. There is an opinion that the main advantage of this type of activity is the low level of investment at the initial stage. It really is. Barriers to enter the market are quite low. Little investment is required, which results in significant cost savings.

The winning points are also the absence of the need to organize places for staff, the minimum cost for the operation of the salon due to a number of other options. For example, operators can work from home, which eliminates the need to rent a room altogether. From which follows an important point that the purchase of materials and the disinfection of tools can be entrusted to the craftsmen. And hire an accountant on a freelance basis. In addition, you will not need such staff as a cleaner, administrator and security guard. Expenses for decoration of the premises, outdoor advertising, as well as tea, coffee and water for clients can also be crossed off the list. And what does this give us? That's right, a highly competitive price. Low pricing, which is so attractive to the consumer in the current economic situation. This is another advantage that professional beauty studios give in to, forced to choose a pricing policy that is beneficial not only to clients, but also to the salon.

Cons of beauty salons "on wheels"

On the other hand, a huge disadvantage of mobile salons is the lack of control over the masters. No matter how hard you try, no matter how you build human relations with your employee, no matter what motivation programs you come up with for your staff, play “mystery shopper” and so on, there is always a risk that the client will take the master’s mobile phone and cooperate with them directly without you. In a classic salon, there is also such a risk, but it is simply microscopic compared to when the whole environment just pushes him to do it.

As a rule, the masters of mobile salons are selected along the metro lines, and if the client lives next to the master, consider that you have given him this client. You will be forced to face the fact that your income curve is unstable and erratic.

Since the specifics of this business exclude random clients who “just walked by” the salon, you will have to trust your instincts and send masters to clients whose work and behavior you cannot personally verify. Be prepared for serious dropouts and customer dissatisfaction at the start of your journey.

In addition, there are only a small number of mobile salon services that he can successfully sell at a low price. Most often it is styling, haircut, nail service and makeup. They are not inferior to the standard salon in quality. But most cosmetic procedures in a mobile salon will not be booked.

A mobile salon will never reach the target audience that needs quality service, accustomed to professional hardware cosmetology, high-quality care, appreciating safety and personal comfort.

If suddenly the client does not like the manicure or is harmed by the master's tools, in which case will he feel safe from the point of view of consumer protection and a refund? Imagine: you have 30 masters who work as freelancers. How will you control the flow of money from each of them? Without illusions. The issue is delicate, and requires attention from the point of view of legislation and taxation. Only a few mobile salons managed to competently understand this issue.

Financial component

Let's look at the financial component. Opening a mobile salon can cost you from 100,000 to 1,000,000 rubles. This variation is solely due to your ambitions and the desired scale. This amount includes, mainly, the creation of a website and advertising - from leaflets and publications to promotion in social networks. Imagine that everything is fine with you, and the salon serves about 5 people a day with an average check of 1500-2000 rubles. It turns out that you can count on an average turnover of about 200,000 rubles per month, half of which is the payment of masters and the salary of a call center administrator. If you have at least 30 masters with an active client base, then the payback of such a project is on average from 2 to 6 months.

Do not forget that it is important to choose the right marketing tools, since your “office” is essentially on the Internet. The cost of a franchise of a mobile beauty salon can be from 10,000 to 15,000 rubles. It is worth resorting to if you need support and do not have enough experience or you have questions that you should ask professionals who have been on the market for a long time. Although our realities are such that many owners of mobile salons, having bought a franchise, almost immediately terminated the contract and acted independently. However, this is entirely your choice.

After considering all the pros and cons, try to answer the question: what can induce a client to abandon your stationary beauty salon in favor of a mobile one? And in general, is he a competitor or not? Don't want to lose your regular customers? Then my advice to you: use the service of your competitor for strategic purposes. Analyze all the moments on which you can play in your favor. Formulate realistic affordable goals for the near future and achieve them. Many salons are now forced to be in trend, so they are launching a “mobile salon” as an additional option from the main one, but with different prices. The salon simply uses a ready-made team of specialists who are proven, experienced and able to work together. As a rule, this is just an additional service for consumers who are especially interested in it. At the same time, it plays the role of a secondary source of income, as well as an effective way to attract new customers.

Today is a very important period when the owners of a beautiful business must quickly respond to all changes in the beauty market. In truth, they should have learned all the pros and cons of mobile salons "yesterday" and draw conclusions for themselves. Don't be surprised that the old ways of doing business often don't work. It's just time for innovation, it's time to surprise your customers with a non-standard approach.

The trend is gaining momentum

When we first entered the market a few years ago, the usual stationary beauty salons prevailed among our clients. The trend has changed over the past couple of years. Due to the demand for mobile salons, there has been a natural increase in clients such as private stylists and owners of “beauty salons on the go”. We pay great attention to affiliate programs for our clients, thanks to which we hold various kinds of events and joint promotions with bloggers. Our company supports beauty business owners with the help of modern working trends in the beauty industry and proper positioning in the market, and therefore we have studied in detail the trend of growing demand for mobile salon services. I can’t call the growth towards mobile salons significant, but this trend is clearly gaining momentum. It is difficult to predict the further development of this market, but, given the certain economic crisis in the country, I assume that we will observe some pace towards progress.”

,
beauty industry analyst

Mobile salons violate the requirements of SanPiN

“In the Russian Federation, the legislation is such that home services somehow fall out of the legal sphere.

According to the services of a hairdresser, manicure and pedicure master, cosmetics, that is, household aesthetic services, must be provided in a room that meets certain requirements for ventilation, lighting, and hygiene standards.

And it turns out that a person can cut his own nails at home, but the master who came to him cannot! It will violate the placement, arrangement, equipment, maintenance and operation of public utility organizations providing hairdressing and cosmetic services.

Medical service involves compliance with even more strict sanitary conditions of the premises. The consumer himself at home can ignore these requirements, and the doctor or nurse must comply.

The second problem is payment for the service. If the masters take money in cash and do not issue a check, then this is a violation. If every beauty salon specialist carries a cash register with them, then to whom will they be registered? To an LLC that provides services? Is the owner of the enterprise ready to bear responsibility for operations that are difficult to control remotely?

The third problem appeared at the end of January 2015. So, now it is forbidden to sell outside stationary conditions and at home. That is, a cosmetologist cannot use a filler or a biorevitalizant at the patient's home, since in this case he sells these medical devices along with the service.

I doubt that the owners of clinics and beauty salons are generally ready to let their masters go home, there is no certainty that they will not then embark on free trades, having the addresses of clients in their hands and entering into informal relations with them. But what about - he gave slippers, gave him tea ... count already friends!

What about the clients themselves? If in small towns residents are still ready to let a stranger into the house, then in megacities this is impossible. Yes, and the masters themselves take a serious risk by visiting other people's apartments. In the memory of Muscovites, for example, the murder of a pregnant hairdresser who came to a client for a hair extension service. As a result of a quarrel, the motives of which remained unclear to the court, the masters were beaten and thrown out the window.

Is there a future for home services?

Undoubtedly! But it will not be connected in any way with legal enterprises that provide services legally (at least under the current legislation).

They will develop in a private space, when the master will move from one client to another on a personal recommendation.

Services at home will be in demand in religiously isolated diasporas, where, for example, a woman cannot receive a service in a beauty salon, when a strange man can see her, bare-haired.

And most importantly, these services will always be in demand in difficult economic times, when the population is switching to subsistence farming and the exchange of products and services without intermediaries.”

1.Resume

“Everything should be fine in a person:

and face, and clothes, and soul, and thoughts ... "

A.P. Chekhov

In the service market, the hairdressing business has always been reliable and promising.

Indeed, everyone needs a haircut and always, and therefore the demand for the services of hairdressing salons does not decrease.

Most of the articles about the hairdressing business in the Russian media suggest that the most reliable investment is the opening of a hairdressing salon worth 10-15 thousand dollars. Our barbershop will cost 4-6 thousand dollars.

The beauty of this business is that absolutely any hairdresser can achieve profitability, regardless of location and pricing policy.

The main thing is to start right!

Networks and separate hairdressing salons focused on a children's audience have long appeared abroad, in the USA and Europe. In Russia, this niche is absolutely free. She is also free in our Dmitrovsky district.

On the territory of the Dmitrovsky district there are 40 secondary schools with 12,429 students, of which 3,668 people in rural schools are our future clients, because this market segment occupies a residual position.

Parents do not always find time to visit a hairdresser with a child. I offer a new type of hairdressing services - a hairdressing salon on wheels, which will be distinguished by mobility, high quality, affordable prices.

The purpose of this research work is to create a business plan for a non-stationary hairdresser in the Dmitrovsky district.

For me, the objectives of this work are to expand theoretical knowledge and practical skills in the field of economics and management.

In the course of my work, we plan to receive income - RUB 314,010.6

The payback period will be 1 year.

It will take 150 thousand rubles to open our hairdressing salon. I plan to take a loan of 100 thousand from VTB 24 at 26.5% per annum. The remaining 50 thousand are their own savings.

In the future, I plan to expand the business, serve the teaching staff, expand the scope of services, and conduct master classes in hairdressing.

2. Description of the service

Undoubtedly, the “main” service of a hairdresser is a haircut. Hair cutting is one of the most complex, but also the most common operations performed in hairdressing salons. The appearance of the hairstyle and its durability depend on the quality of the haircut. Hair cutting is called the foundation of hairstyles. Recently, haircut, as an independent operation, is performed less and less. Therefore, our hairstyles will give self-confidence and good mood. Beautiful hair is one of the most important decorations, what nature has so generously endowed, it is necessary to protect and properly care for them, and specialist masters will help with the right advice on hair care and in choosing a haircut or hairstyle.

If clients do not want to radically change their appearance, they can simply use a service such as washing their hair - this is also a responsible procedure, because you need to be able to choose the right shampoo and then dry your hair properly.

With the help of a hair dryer, tongs, curling iron, massage brush, you can do styling.

I plan to offer the schoolchildren of our district the following type of haircuts: simple and shaped. For all ages from first graders to high school students.

My barbershop will be non-stationary-mobile, so it will allow me to constantly expand the market segment.

3. Organizational plan

Kathleen

director

accountant

chauffeur

the hairdresser

cleaning woman

the hairdresser

2 employees will be involved in the work of the hairdresser:

1) director - hairdresser - driver

2) accountant - hairdresser - cleaner

The hairdresser's working hours are from 12:00 to 18:00, days off - Saturday and Sunday.

The main requirements for a director in this industry:

1. competent, educated, preferably knowing the basics of business legislation
2. highly professional in the field of hairdressing services
3. having a creative mind
4. knowing the basics of management and marketing

Basic requirements for hairdressers:

1. highly skilled worker
2. polite
3. ready to consult any interested client
4. improving their skills through refresher courses
5. studying modern trends in the field of hairdressing services
6. Good communication skills, work in a team

The main requirements for the driver:

Disciplined, executive worker, keeping transport in working condition

Basic requirements for a cleaner:

Do your job quickly and conscientiously

Barbershop Salary:

Hairdressing services today (as always) are needed by almost everyone. But they are not as accessible as they seem.

I divide all current masters into 2 categories:

- work in a stationary beauty salon (hairdresser's) - usually these are premises on the first floors of residential buildings or in municipal consumer service complexes (hairdressers are rarely found in shopping centers, because there are high rents);

- they come to the house (usually the most untwisted, home-grown craftswomen).

I have tasted both the first and the second.

The former are inconvenient in that they usually need to be booked in advance, usually 2-3 weeks in advance. At the same time, we still need to agree on the time - so that I don’t have any events at this time, and the hairdresser’s shift is suitable.

If the beauty salon you are interested in is far from your home, then you need to get to it (but this is not the biggest problem).

The biggest problem for me is that good masters usually believe that their service should not just be at the level, but at the highest level. In other words, they impose their service: they wash their hair (why, if I can wash it at home in advance? Especially since it’s more convenient and safer for me to do it at home.), do styling (why, if I put on a hat now and all your styling turns into 3d -pancake); God forbid, sprayed with hairspray. (After visiting the salon, I usually go home and immediately wash off everything superfluous from my head, all the service imposed on me, especially the accumulated dirt from someone else’s comb)

The hairdressers who come to the house have another problem - for the most part they are masters without a name and most often without qualifications. After all, it's no secret to anyone that people go from apartment to apartment to cut their hair not from a good life.

Their second drawback is that it is difficult to get them out of the house later (not all of them, of course, but there are such instances). If in the cabin I got up from my chair and went, then here I need to choose polite words that, they say, I don’t offer tea, and there’s no time without you.

Another disadvantage of home-based customer service is that not every person has a barber's workplace prepared at home. Not everyone has a large mirror in the middle of the wall. Not everyone has the right lighting. If you get a haircut in a room, there is usually a carpet there and you don’t really want to drop hair clippings on it (then you can’t pick it out of the carpet). Getting a haircut in the hallway - in addition to poor lighting, this means preventing all other family members from going to the kitchen or to the toilet. In addition, not everyone in the corridor will have an outlet for a hair dryer or other hairdressing equipment.

Where is the golden mean of this service?

To make it a high-class salon without queues, close to home, but not at home.

In the West, many masters of hairdressing began to master mobile methods of work, turning the inside of a bus or trailer into a beauty salon.

I don't know how expensive and difficult it is to do, but many people manage to do it.

For example, look at how one young entrepreneur turned an old trailer found in a landfill into a fashionable beauty salon.

Here is a trailer she decided to turn into her beauty salon:

This is what it looked like from the inside:

The entrepreneur took the trailer to a car service:

There it was first polished from the outside:

The workers then began converting the insides of the trailer:

We started installing new furniture.

Stylish lighting installed under the ceiling:

But this can already be called a beauty salon:

This is how a beauty salon on wheels looks like from the outside:

In total, it took 4 months to transform an old trailer into a trendy beauty salon.

And today it is not empty:

This photo is taken from the salon's Facebook page (facebook.com/HairandThereMobileSalon/), Here is the preparation for the wedding.

A wedding is such a troublesome event when there is no time to go to the master in his salon (by the time you get back, a complicated hairstyle can fall off). The best option is to invite the master to your place. Moreover, the hairstyle will be needed not only by the bride, but also by her entire retinue.

Similarly, such mobile beauty salons can be in demand at corporate parties, at mass city events, and at private parties.

And what else is good about the beauty salon on the bus - it is a walking advertisement. While he is traveling from one client to another, he advertises himself.

There are several businesses in Russia that also call themselves “mobile beauty salons”. In fact, these are not salons on wheels, but independent craftswomen who come to the house, united by one sign.

I read several stories of the formation and promotion of such a business (it exists in several Russian cities).

These come-to-home beauty salons have two big problems:

1. One craftswoman per day can serve only 3 clients on average (try to travel from one end of the city to the other during the working day). A lot of time is spent on the road. And a lot of time is spent on "decomposing-gathering" at the client's home.

2. The dishonesty of some craftswomen. When they come to the client at home, they can easily lure him to service directly. At the same time, the beauty salon itself loses repeat customers and, accordingly, profit.

There are also problems with stationary beauty salons.

1. The main problem is precisely stationarity. If the salon is not located at the intersection of human flows, it is quite problematic to attract new customers. I see many such salons in my city, usually converted from apartments on the ground floors of residential buildings. They rarely open the front door.

2. The second problem is the high rent if the premises are not owned. Our city authorities regularly increase the rent every year, regardless of the situation in the country (a crisis is not a crisis, but the rent always only increases).

A real mobile beauty salon on wheels is devoid of these shortcomings.

1. It is owned by the owner of the business and does not face high rents (unless, of course, he has to pay for parking).

2. It is located next to a large crowd of people (according to the principle of its work).

4. All masters in the salon are supervised.

5. The workplace is equipped with everything you need, no need to waste time on "folding and unfolding".

Of course, such a beauty salon has to spend money on gasoline. But that's just to get there.

In winter, of course, you will have to think about heating the cabin from the inside. But if stationary food tents without centralized heating somehow survive in our city (I saw some kind of separately connected adjustable heaters in them), then such a salon can survive in the same way in the cold season.

In general, one should not think that mobile business is impossible in Russia. We have offices on wheels, and bathhouses on wheels, we even have mobile mail and mobile branches of Sberbank. I even used similar services myself (read Russian mobile office).

As for me, I would love to visit such a salon. You walk like this around the city, in a hurry (as always). Then - bam, you stumble upon a beauty salon where you can immediately go in and get a haircut (and here I have not been able to call my usual hairdresser for 2 months, although I have nowhere to grow further - simply because life is so troublesome that it is difficult to find time, and even coordinate it with the always busy hairdresser).

The salon on wheels and its stylish design can serve as a guarantee of the quality of the haircut (some home-grown inexperienced craftswoman is unlikely to undertake to spend money on repairing and equipping the trailer).

So for me, in such mobile salons there are solid advantages: saving time and quality of service.

Business ideas related to the provision of mobile, field services for the population have gained great popularity. Examples of these types of businesses include running a laundry on wheels, a mobile dance studio, and a gym on wheels. To organize this type of mobile business, initial investments are minimal, such ideas are original and easy to implement, and most importantly, this is maximum convenience for consumers. Another variation of this type of traveling business is the organization of a “mobile nail salon” - Nail Taxi.

Entrepreneur Sinamon Bowser from Washington is the author of this idea. His company offers manicure and pedicure services at clients' homes, hospitals, offices, hotels, and other locations. In general, wherever the client is, he can receive quality services, so to speak, with delivery. The services of the Nail Taxi company are most popular among pregnant women and mothers with very small children: they are sorely lacking time to visit beauty salons. They also turn to the company during wedding ceremonies, where everyone wants to look good without exception.

The idea of ​​organizing a business for the provision of manicure services was born by Cinamon when his girlfriend, who was in her ninth month of pregnancy, needed a pedicure to be ready for the birth of a baby, and there was no way to go to the salon. When he tried to find on-call manicure services, he was surprised to find that no one in Washington provided such services. Assessing the potential of this type of business, Sinamon hastened to organize his own mobile services company.

The company's website states that all the masters who come to provide manicure and pedicure services have the highest qualifications and first-class equipment. Thus, by organizing a mobile business, you can not only find a source of stable income for yourself, but also provide a fairly large number of people with work.

Customers can use the services of Nail Taxi 6 days a week, with the exception of Sundays: on this day, the company's employees work to service outdoor events. Orders must be made in advance using the form on the website or by phone. The company stipulates a possible increase in the price due to transportation costs in cases where it is expected to work at a considerable distance from the office. In addition, Nail Taxi guarantees the receipt of services only if there is an advance payment made to the company's account, thus refusing cash transactions, which further facilitates business. In case of refusal of services, which the client did not report at least a day before the appointed time, the company reserves the right to a commission in the amount of 50% of the prepayment.

Starting in only one city of Washington, Nail Taxi has already opened its offices in the cities of Chicago, Baltimore and Richmond. And in the near future, the company plans to begin work in other American cities.

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