What is the danger of the profession of sales consultant. Creative work “Profession Salesman. Pros and cons of the profession

Sales Consultant is one of the most popular positions in modern world. Still would! How many shops and shopping centers around! It remains only to imagine how many sales consultants are employed in them. In view of the prevalence of the profession and its relevance, it is important that applicants for the position know exactly what a sales assistant should be able to do. The duties of such an employee are very numerous, which you can’t say right away.

So, what does a sales assistant do at his workplace?

Despite the offered goods, such an employee should be able to negotiate with clients beautifully and competently, be mentally and verbally prepared for objections and claims. Keeping calm in any situation is a kind of duty of the seller. He should always remain polite, friendly and attentive, even in cases where this is not desirable.

Sales Consultant: Responsibilities

Responsibilities of the sales assistant of the store include the creation good conditions for buyers, maintaining the store in order. It is this person who picks up and arranges the goods in the store, controls the trading process, advises them, calculates the cost of the purchase, and packs it. Informs the management of any problems, including problems with the product and consumers, also the sales assistant.

Sales assistant in the store also include:

Prevention of damage to goods by buyers and unauthorized persons, prevention of its theft;

Preparation of goods upon receipt and sale (checking availability, name, quantity, labeling, appearance, serviceability);

Placement of goods by groups or types, as well as other criteria;

Informing store management about shortages or inconsistencies;

Checking the availability of price tags;

Tracking consumer demand for a particular product;

Drawing up applications for the goods that the buyer wants to see in the assortment of the store.

In addition to the above-mentioned main duties of a sales assistant, such a person should be able to interest the buyer, offer him an alternative option in the absence of the desired product.

A sales consultant, whose duties, although few, require responsibility and concentration, must always be in good shape. This article lists only the main responsibilities of the seller. It is clear that depending on the product sold, the features of the work will differ. For example, a sales assistant in a hardware store should always be aware of new products, understand absolutely everything that tells customers, study the functionality and principles of operation of each device, and the same employee in a furniture store must be well versed in the technologies for the production of goods, his technical specifications and other issues related to furniture.

If a person wants to take the described and the rights are prescribed by the employer in job description), in the resume, he must indicate his experience in this field, and at the interview show sociability, goodwill and quick wit.

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Anyone who can't smile shouldn't trade

Chinese proverb

What should a sales consultant do?

A sales consultant is a specialist who has to work in two main areas. First of all, he is engaged in helping potential buyers:

• Helps to choose a product;
• Selects the right size;
• Helps to evaluate the style;
• Provides information about the manufacturer, material, company.

For any questions that arise, the store visitor can contact the sales assistant, who should be able to solve the problem quickly and competently.

Therefore, a specialist of this profile must thoroughly know the history of the brands that are sold in the store, the history of the store, and size ranges. It is also important to have constantly changing information about the state of the warehouse, about the available and missing goods, and about receipts.

In some organizations, the sales assistant is charged with the duty to stir or lay out the goods and keep order in trading floor.

The profit of the store largely depends on the qualifications of sales assistants. And its increase is the second mandatory activity of these specialists.

The job description of a sales consultant can be quite broad, but the ultimate goal of his work is to increase sales. In order for this activity to be successful, a specialist must possess a number of special skills and abilities.

Sales consultant: what should a specialist know?

In order to be a successful sales assistant, you need to know how human psychology works: what pushes certain people to buy, what guides them when making a decision, what is needed in order to push a person to make a purchase.

These are subtle psychological skills that can be learned in special trainings. But still, the talent for sales is not only made up of acquired skills. Many successful salespeople have never taken a training course at all.

They act on a hunch, identifying with their inner instincts people who are worth working with and those who are not worth wasting their time on. They look at the buyer, take a sincere part in it, understand what he needs, and can correctly offer it.

Of course, there are quite a few such unique ones, but the makings for successful work many have a sales assistant. They just need to be developed and directed in the right direction.

The sales consultant should know that for his work such qualities are simply necessary as:

• Restraint;
• Patience;
• Self-control;
• Stress resistance;
• Ability to resolve conflicts;
• Ability to resolve conflict situations.

Without these skills, work will turn into a continuous stress, tension. In this state, it is not necessary to talk about successful sales.

What does a sales consultant need to know about buyers in order to be successful? Ideally, absolutely everything. It is not so difficult to make a general psychological portrait of the main visitors of a particular store.

Based on such a portrait, you can develop an effective behavior model that will allow you to successfully sell a product and even gain new customers. This is an important skill for a sales assistant.

What should a sales assistant be able to do?

First of all, win over people at first sight. That is a very important skill for a specialist of this kind. With a seller who does not know how to smile, say hello, start a conversation, no one wants to communicate.

Thus, he simply does not have the opportunity to recommend anything or somehow prepare the purchase. Greetings are an important part of the job of a sales assistant.

You can master all the skills that trainings and courses offer, but never learn how to properly meet customers. it is important to do it with a sincere smile, with a real desire to help them buy exactly what they need.

Secondly, it is very important to keep the attention of the client. To do this, each seller uses his own method. A few of these tricks are what a sales assistant needs to know when he gets to work.

In no case should you leave a potential buyer on the trading floor unattended, but being intrusive is also dangerous. The sales assistant must find a balance of attention given to the buyer in order to always have time to help, seeing that the client is confused, and at the same time not prevent him from thinking in the right direction.

Advice to the sales consultant boils down to the fact that this work involves complete dedication, enthusiasm, interest. A person who is not interested in selling will never be able to make money on it.

The profession of a sales assistant is not unpromising. AT large organizations such specialists are promoted to managers and above. The salary of a sales consultant most often consists of a fixed salary and a percentage of sales.

In the countries of the former Soviet Union until now, the seller of goods is associated with an obsessive, rude person who, by all means, wants to deceive the buyer and get as much as possible from him more money. Of course, some merchants are not far from this definition, but with the development of business and quality, this stereotype is becoming more and more a thing of the past.

Work description

The profession of "salesman" is not as simple and obvious as it might seem at first glance. In general, the employee is engaged in the sale of the company to domestic and foreign customers. They are: enterprises, government organizations, individuals. But it is important not only to find new customers, but also to work with regular customers. With the development of trade duties seller's officials expanded significantly to meet new market demands. Competition is inherent in almost all industries, so a serious struggle is unfolding for each buyer.

Similar, in essence, are the positions of a sales representative, consultant and sales manager, business development representative.

Main responsibilities

The profession "seller" involves the following main tasks for the employee:

• Offering/closing deals with potential and existing clients based on mutually beneficial partnerships.
• Demonstration of products, goods and services to new and regular customers and helping them choose those that best suit their needs.

Ideal Employee

Depending on the area of ​​trade, the method of sales, the employee must:

• Establish, develop, maintain business relationships with potential and existing customers in a specific market segment in order to create new opportunities for the sale of goods / services.
• commit phone calls, personal meetings, make presentations for buyers.
• Explore new search sources
• Develop clear and effective written quotations/price lists for buyers.
• Contribute to troubleshooting and resolving customer service related issues.
• Coordinate with sales management, accounting, logistics and technical departments.
• Analyze potential sales territories/markets and determine their commercial potential.
• Create and maintain a service plan for existing customers.
• Determine the benefits and compare the products / services of the enterprise.
• Plan and organize a sales strategy in order to maximize profits for a specific territory/market segment.
• Provide guidance with oral and written communications about customer needs, concerns, interests, market competitiveness of the company's products/services, and inform about potentially beneficial new products.
• It is good to know the purpose of the product, its technical details and service, competitive advantages, advertising methods.
• Participate in exhibitions and fairs.

Education and experience

The profession of "salesman" requires certain knowledge and skills. Employers present the following requirements to the job applicant:

• Confident use of relevant computer programs (as a rule, this is Microsoft Office, 1C-enterprise, for online stores - the ability to work with popular content management systems, etc.).
• Knowledge of sales and customer service principles.
• in sales.
• Experience in making presentations.
• Evidence of the ability to meet the set sales volumes.

Personal characteristics

Like any other profession, the "salesman" profession requires a person to have certain qualities. These include:

• very good oral and written communication skills;
• the ability to negotiate;
• resilience and perseverance;
• stress tolerance;
• work until certain results are achieved, purposefulness;
• ability to plan and develop strategies;
• persuasiveness;
• adaptability.

Seller-cashier: job description

This profession has also undergone its evolution and acquired a number of new requirements. The demand for it is only increasing, and getting a job is quite simple. The cashier must:

• Receive cash and terminal payments, give change.
• Support counting money at the cash desk at the beginning and at the end of the shift, fill out the necessary reports and comply with the requirements of the accounting department for paperwork.
• Issue a check, issue returns in accordance with the internal regulations.
• Greet clients.
• Keep your checkout area clean and tidy.
• Set price tags, calculate the cost of purchases using a calculator, cash register or optical price scanner.
• Issue coupons and promotional materials.
• Receive and forward customer complaints to superiors.
• Answer buyers' questions, provide information about the product, the method of purchase and payment, delivery, etc.
• Weigh goods to determine the price.
• Offer and sell gift certificates.
• Packing a purchase in a branded package, box, packing goods for transportation or offering a package.
• Keep an eye on the cash register: make sure there is enough Money for trading and that it is working properly.

fashion work

The success of a clothing store largely depends on its staff. And although sometimes the attention of an overly annoying consultant is annoying, a real professional will help you choose the best from the assortment just for you and in the shortest time. The seller of clothes, according to the job description, has the following responsibilities:

• Greeting customers who enter the store.
• Taking part in the control of the movement of goods, accounting for balances, preparing the necessary reports and documentation, reporting to management about problem situations.
• Help customers find products.
• Processing of cash and card payments.
• Placement of goods on shelves and showcases.

The job description of the clothing seller also provides that the employee must:

• Answer customer questions, give advice and recommendations on the choice.
• Issuing checks and issuing refunds.
• Keep the store clean and tidy, which includes dry and wet cleaning, product layout, and, if necessary, steaming it.
• Handle customer complaints and report them to management.
• Work within a certain policy, especially for branded stores.
• Set price tags.
• Responsible for store security, looking out for thieves, preventing credit card fraud, etc.
• Update information about promotions on showcases, racks, etc.

How to get to work

Someone thinks that trading is the lot of uneducated losers, and someone - that this is the only way to success in today's world. The profession "salesman" like no other provides the opportunity for a stormy career development. Most often, the "ceiling" is determined only by the abilities of the employee. There is always a high demand for skilled and talented salespeople in the labor market, as every company wants to increase sales, and as a result, income. The potential performance of a prospective employee is assessed based on a review of the achieved and planned goals, an idea of ​​which is provided by the seller's resume.

The employer expects you to always, under any conditions, be able to close the deal. You must be able to "sell" yourself in such a way that the employer has no other choice but to hire you. A true trading professional is purposeful, persistent, charismatic, but at the same time tries to solve the client's problem as best as possible. Your resume should reflect these qualities. It should be results-oriented, not just a list of jobs and responsibilities in chronological order.

Important elements

The seller resume should contain the following information:

• A summary of your successful career in sales, the strategies that have helped you succeed in the field.
• A section on your skills and abilities to show that you have all the qualities of a good trader. This will increase your chances of being invited for an interview.
• Your resume should give the impression of you as an energetic and purposeful person. Therefore, use appropriate phrases at the beginning of sentences, for example: achieved, improved, changed, increased, established, initiated, proven, succeeded, built, optimized, etc.

When you submit your resume to big company, it is likely that the computer will be the first to process it by selecting documents that contain the necessary keywords. Make sure they are in your file. These can be job titles, skills, terms from the field to which the enterprise belongs, types of goods and services.

But never lie on your resume. The truth will eventually come out anyway, and you will find yourself in an extremely unpleasant situation. If your real sales experience leaves much to be desired so far, then focus on quick learner, energy and hard work and apply for those jobs that you really can do.

A sales assistant is a seller whose tasks include not only issuing goods from the window, but also advising customers. The specialist recommends to the buyer which product is better to buy, answers questions, helps to make the right decision. After the client agrees to purchase, the seller packs and releases the goods, draws up a warranty card.

One of the main skills of a sales assistant is the ability to communicate with customers correctly, remembering that you need to sell a product or service, and not just “speak for life”.

The profession of a sales assistant can also be called a sales assistant. Similar positions are sales manager, sales representative (agent) and pharmacist (salesperson in a pharmacy).

Places of work

The position of a sales assistant is in demand in stores of various formats:

• shops (cosmetics, clothes, furniture, appliances, etc.);
• service companies ( medical centers, travel agencies, banks, etc.);
• online shopping.

History of the profession

Previously, people who distributed and sold goods were called merchants, buyers, merchants. In connection with the late emergence of department stores and trading companies in Russia, the profession of a sales assistant appeared not so long ago - at the beginning of the 20th century. People have become more demanding in terms of service and maintenance, and this, in turn, has forced retail chains train your salespeople.

Responsibilities of a Sales Consultant

Depending on the size of the company official duties Sales Consultant may include:

• customer consulting;
• receiving and distributing goods;
• sale of goods;
• reporting;
• keeping the store clean.

In addition to the above, the duties of the seller-cashier also include:

• pack goods, issue purchases;
• cashier work;
• cash reporting;
• delivery of cash to the collector;
• participation in the inventory.

Requirements for a Sales Consultant

Basic requirements for a sales consultant:

• education is not lower than secondary;
• Work experience (preferred but not required)
• PC ownership;
• knowledge of the product.

Sometimes it may be required:

• driving license category B;
• citizenship of the Russian Federation;
• knowledge of English.

Additional requirements may apply to the seller-cashier:

• availability of a medical book (certificate);
• cashier experience;
• knowledge of the 1C program.

sales assistant resume sample

How to become a sales assistant

You don't need to become a Sales Consultant higher education. Applicants are only required to have a little understanding of the product being sold and skillfully talk about it. Often, this position is hired without experience.

Sales consultant salary

The salary of a sales consultant consists of two parts: a base salary and a percentage of sales. The salary of a specialist ranges from 10-45 thousand rubles per month. The average salary of a sales assistant or sales assistant is 22,000 rubles per month.

There are many professionals in demand today. The profession of a salesperson is popular. The main goal of his work is to serve customers and satisfy customer needs. Read more about the profession in the article.

Kinds

Changes in the trade sphere were reflected in the profession of the seller. Now he can be a qualified merchandiser, consultant and consumer assistant. His responsibility includes the sale of food or non-food items. food products, as well as work in universal trading places.

Employees trade can work in the food department, pastry shops, grocers. Due to the need of people for furniture, clothing, footwear and household products, the profession of a salesman has become in demand for the sale of industrial goods. Employees are required for the sale of furniture, appliances, stationery, air tickets, clothing. There are sellers of shoes, accessories and textiles.

Story

No one knows the original origins of the profession. However, it is determined that it arose before the appearance of funds. In ancient times, people exchanged goods, markets gradually began to form, as well as commodity-money relations. In our country, it appeared in the 8th-9th centuries. Terms such as internal and international trade. Merchants were merchants who sold, bought and resold goods.

There were also buyers who bought eggs, meat, fish from the villagers, after which they profitably sold to other merchants. Over time, shops began to appear. The creation of the first cash register dates back to the 19th century and the name of the owner of the cafe, James Ritty. Now this invention is ubiquitous. Today there is a day of trade workers, which is celebrated on the last Saturday of July.

Now there are many branches of the profession. Among them are sellers of shoes, clothes, food, ice cream, pastries.

Advantages

The profession of a seller has the following advantages:

1. Demand.
2. Opportunity to work without experience.
3. Flexitime.
4. Buying goods with discounts.

Depending on the type of trading establishment, the seller may have other advantages. For example, in big stores employees receive high salary, benefits, free trips. And in small pavilions, this, most likely, will not happen. You should find out about the benefits before hiring.

Flaws

But the profession also has disadvantages:

1. Monotony.
2. Low income.
3. Danger of robbers and swindlers.

And the main disadvantage is the responsibility for the goods and revenue. The employee must be attentive, courageous, sociable. Only then will he successfully cope with the work.

Requirements

The applicant must meet the following requirements:

1. Secondary education.
2. Product specific knowledge.
3. Having experience.
4. PC ownership.

In some stores, the seller must know English language, have experience at the checkout and with the 1C program. If you have to work with products, then it is important to pass a medical examination. It is better to find out about the requirements for an employee before employment.

Responsibilities

The duties of a seller of food products, as well as non-food products, are not much different. In almost all stores, they are as follows:

1. Customer service.
2. Window dressing.
3. Providing customers with product information.
4. Settlement with buyers.
5. Goods packaging.
6. Expiry date control.
7. Product order.
8. Control over the relevance of price tags.

Work hours for sellers may be different, it all depends on the store. Often it is interchangeable, for example, 2/2 or 3/3. In many stores, employees have to work 8-12 hours a day. A long working day is not suitable for everyone, as stamina is needed, good health and patience.

A responsibility

Each store has its own seller's instructions. The employee is responsible for his work, which consists of:

1. Timely display of products, its quality.
2. Availability and reliability of price tags.
3. Product suitability and adherence to deadlines.
4. Reporting forms.

The seller must comply labor discipline, politely address customers, comply with the requirements of the administration. The employee has a collective financial responsibility for the goods, so it is important to be attentive to the work.

Rights

But there are also the rights of the seller, which operate under the law:

1. Making decisions that are within the competence.
2. Proposal to the administration of options for improving working conditions, increasing sales.
3. Resolving conflicts by all means allowed to them.
4. Demanding management to improve working conditions.

All the rights of the seller allow you to make his work of high quality. But still they are less than responsibilities.

Features of the profession

Modern times are the era of the service sector. Customers want to receive not only the right product, but also quality service. That is why sales consultants are now in demand. These employees should provide buyers with extensive and competent advice on the characteristics and properties of the goods.

They allow you to orient the client so that he makes the right decision. Their duty is to issue a warranty card, packaging of goods. He also does the same job as a regular salesman. And the functions of some employees include only settlement with customers at the checkout.

good seller rules

The retailer must follow the following rules:

1. Customers should not be manipulated. Although the employee is an adviser, an assistant in the choice of products, it is still important to know when to stop. You should not impose your taste on the buyer or sell a thing that he does not like. It is unlikely that a customer will return to such a store.
2. You shouldn't be intrusive. The seller must offer assistance to the buyer when required. Intrusive service only causes irritation.
3. You need to be polite. Only such an appeal attracts customers. Many people are ready to come more than once to those stores where the sellers are polite.

Resume writing

To get a job, you usually need a sales CV. It must indicate work experience, responsibilities, personal qualities, knowledge, skills and abilities.

The seller resume should include the following information:

1. Personal data and contact information.
2. Work experience is required.
3. Achievements at work, for example, winning competitions.
4. Education, professional skills.
5. Personal qualities.

Personal qualities

The seller must have communication skills and honesty. Without these qualities one cannot be a good worker. Everyone loves a polite attitude, especially buyers. The seller must be honest with customers. An incorrectly calculated amount of change is quickly revealed.

For work, physical endurance, the ability to switch attention is required. You also need balance and tact with clients, personal organization and activity. The seller must be nervously and mentally stable. You need the ability to quickly count, competent clear diction, endurance, good hearing and vision.

Career

The profession is in demand. If an employee respects customers, management, and also works to improve business qualities then he can get a promotion career ladder. Probably, one can expect an appointment to a higher position, for example, to a senior shift.

Training helps you grow. They allow you to learn a lot of new things, learn how to use opportunities in practice. This is especially useful for a sales assistant. If there is an opportunity to move to a higher position, then the opportunity should not be missed.

There are many vacancies currently on offer. The number of trading establishments is constantly increasing. Sellers are required in shops, pavilions, kiosks, supermarkets and many other trading places.

earnings

The seller's salary includes 2 components:

1. fixed part.
2. Percentage of sales.

The second part often exceeds the first at times, but for this you need to work hard. Usually active and purposeful people have high incomes. In the capital, sellers receive more than in the provinces. Consultants earn more than cashiers. The average salary of sellers is 20-30 thousand rubles. In small kiosks and pavilions, income is much less than this figure.

Is training needed?

The seller does not need to have an education. Training can be completed in special courses. The seller needs knowledge of mathematics, Russian language and literature for school curriculum. You can study at a technical school or college to get a document.

In secondary vocational educational institutions provide the following qualifications:

1. Store cashier.
2. Controller-cashier.
3. Grocery seller.
4. Seller of non-food items.

Training takes place according to the Federal State Educational Standard, by profession 100701.01. Students go through both theory and practice. It is important for the seller to know the rules for placing and displaying goods, the expiration date. The ability to weigh and pack products is important different types, as well as the use of mass, the study of demand.

Many store managers train specialists as they go. After an internship, a person can work for cash register and understand product labeling. Higher trade education is required where the sale of complex technical goods is necessary.