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How to open a gaming club. How to open a computer club. Choice of computer hardware

AT modern world almost impossible to do without the Internet. Despite the fact that every day it is becoming more and more popular in private houses and apartments, it is still not possible to extend fiber optics everywhere and make traffic affordable and inexpensive. In this case, a specialized institution that provides access to the Internet for a fee can be an excellent alternative. It can be a large Internet club or a relatively small one. In the latter option, a small room is rented, in which up to 20 workplaces with computers and software are equipped.

A large computer club has 30-50 fairly powerful machines with high speed internet, VIP rooms and cafes. Institutions of this scale pay off slowly, as they require serious capital investments, but they usually do not have problems with regulatory authorities. But regardless of the format of the future institution, you will definitely need a competent and accurate business plan for a computer club.

Legal Issues

Any business must be legal from a legal point of view, and gaming is no exception. The best organizational and legal form for opening a computer club is an individual entrepreneur ( individual entrepreneur). First you need to come up with a memorable and sonorous name for the club, which is related to computer topics.

In order to register an institution, you will need:

application for registration;
memorandum of association;
the charter of the future enterprise and information about the founder of the club;
a receipt certifying the payment of the state duty;
documents that confirm the consent of the antimonopoly authorities.

It is also necessary to settle all issues with regulatory authorities. It is usually difficult to meet all the requirements, so their decision will depend on many factors. In order for the institution to work around the clock, you will need to obtain permission from the police department.

If you plan to open a small gaming computer club, then it does not make sense to immediately spend money on buying licensed software, but you still need to take into account that it will be necessary to purchase it in the future. This can be done through the Russian representative offices of manufacturing companies. Before you install a licensed program, you will need a special license that allows it to be used commercially. It can be bought from a distributor company, the cost of a license is calculated individually for each computer club.

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Location selection

The best place to open such an institution is a sleeping area with a large population or a street where a significant number of educational institutions. A good place to host a computer club is a busy intersection, a market area or big store. It is undesirable to open an institution of such a plan in residential buildings, since the audience of the gaming computer club is quite noisy, so residents will definitely complain. In addition, in a residential building, the club is most often located in the basement, respectively, it will be difficult to obtain permits from the sanitary and epidemiological station and the fire inspectorate.

The cost of rent per square meter in residential areas is usually low, and therefore annual payment won't be too big.

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Clients and demand for services

The main visitors of the computer club will be:

students and schoolchildren visiting the institution not only for educational purposes, but also for the game;
clients of different ages who do not often go to a computer club.

Considering that the sphere of distribution of computer services is quite developed, the main attention in the process of developing a project should be given to the relationship between the user and the seller.

It is necessary to place the main emphasis on the qualifications, competence and friendliness of the managers who will serve the gaming hall.

The services of a computer club are almost always in demand. But at the same time, seasonal deviations up or down are possible. During exams and sessions at universities, attendance for educational purposes increases significantly, while games begin to interest potential customers during school holidays.

In the pricing process, it is important to take into account the purchasing power of the intended customers and the quality of the services provided.

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Necessary equipment and staffing

The next step is the purchase of equipment. Here it is important not to save on the purchase of the necessary equipment, since many visitors come to play in a computer club, and games require high-quality and modern equipment. Therefore, the more powerful the equipment, the more visited the institution will be. You will also need to purchase printers and scanners, appropriate furniture: tables, chairs; equip workplace administrator.

The next step is to find the right staff for the job. For technical support and settings computer technology and the software will need a few people. You can invite students of specialized universities who live nearby. If we talk about a small club, then 3-4 people will be enough for its normal operation, who will serve the software and work with clients. You will also need one system administrator. Basically, computer clubs work around the clock, so you need to organize work in two shifts. You can not do without a security guard, as the institution will have expensive equipment.

For official registration of staff, registration is required employment contract in many instances, such as tax, social, pension and medical insurance funds. You will need to keep payroll records, start for each employee work books and tax cards. Therefore, if possible, it is better to negotiate with major organization so that it is there that the staff is registered, and then leased to the club. As a result, you can get rid of paperwork, which will be handled by the personnel department of the enterprise. For reference accounting an accountant will be needed if the owner of the club cannot handle this business.

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Ways to effectively advertise

After the opening of a new computer club, you can start advertising campaign. For this you will need:

post flyers with prices and the address of the club at schools and entrances of houses (before compiling the layout of the advertisement, it is important to consider that the main target audience is teenagers 10-18 years old);
place ads on the Internet on specialized sites;
create a noticeable and bright sign with a detailed list of services provided;
regularly arrange various promotions and tournaments;
create a system of discounts, for example, for clients who work more than three hours in a row.

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Computer club development

For a newly opened establishment, it is important to provide a sufficient level of service, because most computer clubs are usually inattentive to their customers. Since in this place Usually a specific audience gathers, then it is necessary to act outside the box. There are situations when the older guys demand money from the younger ones. Therefore, as an option, you can give the hooligans a free subscription for a month. You can also try to attract the attention of visitors to your institution with the help of various contests with monetary rewards. Or create a leaderboard.

It is necessary to devise and implement original ideas, as a result, the constant development of even a small club will help to significantly increase the monthly revenue from each computer. Over time, the institution will be able to move to a new level, whose clients will be a wealthy public. The following services can be provided:

high-speed Internet access;
copying and burning discs;
work with office applications;
scanning various documents;
printout of files;
photocopying;
conducting computer courses.

It may be necessary to create two halls: one, a game room, for young people, the other for more serious clients.

Popular fifteen years ago and then disappeared computer clubs are returning: in less than a year only in Moscow three large establishments with a total area of more than 8 thousand square meters were opened. m

Photo: Arseniy Neskhodimov for RBC

AT South Korea there are about 30 thousand computer clubs, in Russia there are hardly 300,” says Yaroslav Komkov, managing partner of the esports agency Winstrike. He had just returned from Asia and was impressed: there are clubs in almost every building - all of Korea is playing. Komkov is going to open a network of computer clubs in the US, Europe and Asia, has already attracted investments, but has not yet disclosed the details.

A new wave of popularity for clubs today is provided by the development of e-sports. Not all young people have the hardware necessary for modern games, and even more so VR devices, explains Robert Meliksetyan, head of digital content at J’son & Partners Consulting. In 2016, the global eSports market reached $463 million, until 2019 it will add an average of 32.3% annually, according to a study by Newzoo.

Russia is the leader of this movement in the European region both in terms of market size ($35.4 million) and audience (2.2 million people). Moreover, the Russian segment of the industry will grow by an average of 11% per year in the next two years. monetary terms and by almost 40% in terms of the number of participants, according to J'son & Partners Consulting. This is partly why computer clubs in Russia have received a second life. True, for this they had to be rethought.

To the club by appointment

“In 2008, we suddenly discovered that there was no longer a queue for the club,” recalls Denis Bogush, chairman of the Belarusian Cybersport Federation and owner of the oldest computer club in Belarus, Tarantula. Designed for 40 cars, "Tarantula" was opened in Minsk in 2001, then "it was fashionable."

Back in 2006-2007, people signed up for Tarantula by phone and stood in lines, Bogush says with nostalgia. “We had cards that we issued to customers. The longer he waited, the greater the discount was: an hour you wait - 10%, two hours - 20%. We knew in advance that at 8:45 in the morning, after the first lesson, there would be a bunch of calls from schoolchildren,” laughs Bogush.

During the crisis of 2009, the entrepreneur did not take advantage of the fact that customers had lost the opportunity to upgrade their home machines, as there was not enough money for the planned hardware upgrade in the club, thus he could not attract new audience to the club. And after the economic situation began to improve, people massively appeared high speed internet and they began to get out of the house less often.

The total area of the two-story building Yota Arena is 5 thousand square meters. m

Bogush then even wanted to close the business, but today Tarantula not only pays for itself, but also makes a profit of about $3,000 per month. For comparison, in the peak years of 2002-2003, the club brought in $1.5 thousand, says Bogush. In 2016, net profit amounted to about $30 thousand, in previous years - $5-6 thousand less. “People have played enough with bad graphics, now they want to achieve results in the game, and it’s impossible to do this without a powerful computer,” the entrepreneur explains a new round of popularity of his offspring.

For the first computer clubs in the 1990s, their owners rented any premises, put 40 computers in a row and rented them out for 20 rubles. per hour, says Nikita Bokarev, head of the media direction of the ESforce holding (formerly Virtus.pro). Bokarev recalls that the number of such establishments was in the hundreds. “Anything could happen in them, the rooms were constantly smoky and there was no security.”

We communicate with Bokarev while walking around the Yota Arena building, which opened on May 19, 2017. A year and a half before the opening ceremony of USM Holding, Alisher Usmanov and partners promised to invest $100 million in Virtus.pro. The top manager of the esports holding ESforce is sure: “Today, an old format computer club would not survive.” In his opinion, people need new entertainment - the ability to use VR, eat in a cafe, they need a special atmosphere that is created by cybersport paraphernalia, and all this in one place.

"Mecca of eSports"

The total area of Yota Arena is about 5 thousand square meters. m. In addition to a large space for e-sports competitions, there is a restaurant with a copy of the throne from the "Game of Thrones" and a FragStore store of paraphernalia and souvenirs for gamers. Also in Yota Arena on 216 sq. m opened a computer club for 90 seats. The creation of the complex cost $ 10 million, how much of them went directly to the computer club, the company does not disclose.

Yota Arena was conceived primarily as a meeting place for gamers and eSports tournaments, but then it would be active only during the competition, explains Bokarev. Computer Club allows you to create a place in Moscow for the training of cybersportsmen. It shows several separate rooms. One of them is hidden behind the fallout safehouse door. Inside, at the entrance are two statues from World of Warcraft. Despite the gaming paraphernalia, the hall does not give the impression of a place for youth recreation. In the middle there is a table with a white tablecloth, beautiful dishes and candlesticks, on the wall there is a large “plasma” for watching broadcasts, there is also a waiter dedicated to serving guests. Everything is designed for adults, accomplished people, because the “portrait of an esportsman” has changed: both the audience of fans and the players themselves are maturing. And more and more money is coming into the market.

Gamers come to the club even in summer: during the day - teenagers, and in the evening - people over 35 years old (Photo: Arseniy Neskhodimov for RBC)

“Former players who were champions in the early 2000s like to come to us,” explains Bokarev. They don't play as often anymore, but they continue to follow tournaments, he added. Bokarev himself played professionally in Counter-Strike in 2005-2011 and led the forZe esports team. In 2007, he was the creative director of a computer club in Moscow, but it didn't pay off.

However, the majority of visitors to the Yota Arena club are members of young eSports teams that have not yet played in tournaments: it is important for them to get fast internet, modern computers and sit next to each other to chat. Fans of tournaments and competitions are the core of the club. “They consider Yota Arena a kind of eSports mecca,” proudly says the top manager of ESforce.

What is happening now is somewhat similar to what happened a decade and a half ago, Bokarev believes: players spontaneously unite again and found clans, they need a place where they can gather and not only play, but also discuss something. On average, a player spends four to five hours in the club, although one game, for example in Dota, takes about one and a half.

Not only a gamer will come to a modern computer club, but also a person who is not familiar with the industry, Nikita Bokarev, ESforce top manager, is sure (Photo: Arseniy Neskhodimov for RBC)

Security is on duty at Yota Arena around the clock, it is always clean, monitors with a maximum diagonal, comfortable gaming chairs, mice and keyboards are boasted in the holding. However, fans and old-timers of eSports are by no means the only audience that can be lured into the new generation of computer clubs.

Salvation from shopping

Andrey Komogorov, an ex-employee of Euroset, in October 2015 helped the Tele2 operator to enter Moscow: his company Clover Estate found premises for opening more than 250 communication stores. And already at the beginning of 2016, he rented almost 1.3 thousand square meters. m in the Aviapark shopping center and opened the eSports club Gamer Stadium. The idea came unexpectedly. “I saw potential customers: men and teenagers who are bored while women are shopping. They are no longer interested in going to KidZania, and cinema is a long time.” Komogorov calls Gamer Stadium a stadium.

He invested $500,000 from his personal savings in the opening of Gamer Stadium. They went to the construction of the site, the purchase of computers and furniture. It was possible to reach operational zero in the first month of operation. Komogorov wanted to cut part of the costs and get computers in exchange for the promotion of manufacturers in the club, but the plan did not work and the purchase of hardware cost 5 million rubles. The cost of equipping one place for a professional player starts from 100 thousand rubles, Komogorov specifies.

Players spend an average of four to five hours at the club. The format of establishments has changed: they have food, drinks, security and technical support (Photo: Arseniy Neskhodimov for RBC)

In retail, a game set of a computer and a monitor can cost from several thousand to hundreds of thousands of rubles, says CEO Acer in Russia Dmitry Kravchenko. In 2017, the company supplied "several tens of thousands of dollars" worth of computers and monitors to the Cyberspace club, equipping most of the venues (there are a total of 97). Club "on special conditions» purchased Acer GX 781 desktops and Predator XB241 monitors - their recommended retail price is 99.9 thousand and 37.9 thousand rubles. accordingly, adds Kravchenko.

In two years, the Gamer Stadium club should recoup the investment. Then Komogorov will begin to expand the network to Russian million-plus cities: the entrepreneur plans to focus on educational lectures and projects related to IT. For example, Komogorov is negotiating with Microsoft and Mail.Ru Group to organize training courses. Already, one of the rooms with computers in Gamer Studium is rented by the Algorithm school.

"Singles" - visitors to the shopping center and gamers - bring Gamer Stadium over 500 thousand rubles. per month, says Komogorov. “In retail, summer is the off season, but even in June things were going well: bad weather played into our hands in Moscow,” the owner of the computer club rejoices.

When buying a Gamer Stadium club card for 1 thousand rubles. all services of the institution and goods in the bar are purchased with a 50% discount, for example, an hour of the game will cost 100 rubles. instead of 200 rubles. For comparison, 60 game minutes in Yota Arena cost 50 rubles. (one of the lowest price tags on the market), in Cyberspace - from free promo to 150 rubles. depending on the time of day.

Andrey Komogorov plans to open computer clubs in shopping malls in every million-plus city (Photo: Arseniy Neskhodimov for RBC)

However, Gamer Stadium receives most of its revenue from corporate clients: the cost of renting a club with staff services for the whole day starts from 118 thousand rubles. In May 2017 alone, seven events took place at Komogorov's establishment. The Yota Arena club also relies on corporate clients. The company can get the site for free, the main thing is payment for service in the restaurant, food and alcohol, says Bokarev. Average check in a restaurant is 1.5-2 thousand rubles. per person while three major events have taken place. On the quick payback Yota Arena does not count: in the spring of 2017, ESforce Holding managing partner Anton Cherepennikov said that the planning horizon was seven years.

In Cyberspace, owned by IT distributor Pronet and earned in the shopping center "Riviera" in July 2017 on an area of 2 thousand square meters. m, decided not to focus on corporate clients. For a month of work, income is divided equally - from visitors and organization of events, said company representative Maria Koroleva. In addition, Cyberspace has a major "strategic partner" - the Russian eSports company Vega Squadron. If there is not enough space at the training base in the Moscow region, the players come to the Riviera, said the creator and owner of Vega Squadron Alexei Kondakov. This is how Cyberspace gets an additional audience: team fans come to chat with their idols at the club and spend money there, Kondakov noted.

“There are several high-profile openings [of computer clubs in Moscow], but this is unlikely to become a mass phenomenon,” Gadzhi Makhtiev, founder of the publication about games Kanobu, doubts the trend is promising. However, queues are lining up, which means that something in the reincarnation of clubs already reminds visitors of the past, he argues.

How to open a computer club - we offer step by step business plan+ 8 clear steps to open your project.

Capital investments in the Internet club: 863,000 rubles.
Payback period according to the business plan: 12 months.

How much time do you spend on the Internet?

The information network attracts more and more people, it has become an integral part of our lives.

Your own computer club is a real way to turn an expense item of millions of people into a source of income for you.

The main document that will help in this direction is computer club business plan.

We will analyze the features of the business and the main points that you need to pay attention to.

Most likely, you think that the Internet is present in every home.

How can you get a consumer sitting in a comfortable chair to get up and go to such an institution?

But a real entrepreneur must look at things deeper, delve into the essence of things.

The Internet is a network.

It allows you to be in close contact with huge masses of people who have common interests, problems, values, hobbies.

Let's turn to sociology: a group of people with common interests tends to unite - this is a fact.

The idea of opening a computer club is to provide such an opportunity for people to gather in one place.

The entrepreneur gives joy to the guests, and keeps the income for himself.

What list of documents is included in the computer club business plan?

The first step that should be taken when opening your computer business is to properly formalize the enterprise.

To register the Company with Limited Liability certain conditions are required:

The presence of one or more founders.

They can be both individuals and legal entities.

Initial capital (minimum 10,000 rubles).

The amount can be contributed both in money and property.

Initially, you can deposit 5,000 rubles, and then, within 12 months, deposit the rest of the amount.

It is necessary to draw up a statute.

This document is mandatory and is often developed on the basis of a sample, simply by changing the necessary data.

After fulfilling all the conditions indicated above, the second stage begins - the assembly of a package of documents for registering a computer business.

The list of necessary documentation in order to open a computer club is indicated in the form of a table:

Document	Registration method
Confirmation of the uniqueness of the club name	Contact Rospatent
Business Location Confirmation	Interregional Inspectorate of the Federal Tax Service of Russia for Centralized Data Processing.
Memorandum of association	It is drawn up at the notary until the charter of the LLC is drawn up
Data on the size of the initial investment	Statement from the relevant bank, with the exact amount of the investment
The decision to open an LLC	Issue according to the instructions posted on the website of the Federal tax service
Details of the bank where the company's account is opened.	Statement from the relevant bank

Only after collecting all required documents and placing the enterprise in the register of the federal tax service, the process of opening a computer club can be completed.

If you have any difficulties with registering a company, it is better to seek help from an experienced lawyer.

He will be able to organize the process properly.

The cost of resolving issues of this kind will cost from 10,000 rubles. (it all depends on the experience of the lawyer and the office he represents).

Marketing Analysis for Computer Club Business Plan

1. Analysis of the target audience.

At the second stage of designing a business plan, you need to clearly define the target audience of the club that you decide to open.

Any institution works for the consumer, blindly - this is the key to the failure of the project.

Who can be target audience computer club?

In order to answer this question, it is necessary to understand one important detail - now it is impossible to attract visitors only by the presence of powerful computers and uninterrupted access to the network.

Most potential guests have a computer at home, they do not need to visit such establishments.

Below is a diagram that opens the reader's eyes to how many percent of the adult population of Russia are aware of the existence of the Internet and actively use all its resources

The diagram shows the percentage of total population Russia.

The computer club will be located in a city where approximately 80% of the residents are constantly exposed to the Internet and use it.

Having analyzed this information, we will determine the main target audience, based on the possible goals of visiting a computer club.

The main goal of a modern visitor is team battles in popular games (World of Tanks, Total War, Dota 2, etc.).

We determine the age of a standard visitor - 14–26 years old, i.e. these are schoolchildren, students or simply working people who are interested in spending time together in a computer club.

Also, one cannot discard that small percentage of guests whose goal is stable Internet access.

Let's look at the future visitors of our club more clearly:

2. List of competitive advantages.

When compiling a business plan for a computer club, we must focus on the payback of the enterprise and a steady income.

The goal is to determine why the consumer should choose our establishment, how it compares favorably with competitors' establishments.

Creation competitive advantage in practice, it turns out to be a very difficult task.

To solve it, a deep analysis of the properties of the product is required, in our case, the computer club itself can be called a product.

Let's list its properties:

The quality of Internet services.
High speed and uninterrupted access to the network.
The level of technical equipment.
The quality of computers in the club, technical indicators that allow you to demonstrate the best performance.
The location of the computer establishment.
Staff.
Ability to provide quality service.
Convenience of the client's workplace.
The quality of food and drinks.
Interior design solution.
Atmosphere.

Having determined the properties of a computer club, we will determine its merits.

In practice, the most significant qualities for visitors were comfort and compliance with the pricing policy for the services offered.

In order for a business to bring money, you need to try to design all the exceptional qualities in the early stages.

Marketing does not forgive mistakes!

When developing a business plan, you should be based on the idea of maximizing all the qualities of the enterprise, achieving maximum competitive advantages.

Promotion methods or how to open a computer club and attract more people to it?

Advertising of the enterprise guarantees it an increase in the flow of customers, more guests - more money.

Let's set the task for marketing in the business plan - it is necessary to attract as many residents of the city as possible to the club.

The correct formulation of the problem is very important, because now we understand that the audience of visitors is limited to residents of the city, and perhaps even a small area where the club is located.

Given the specifics of the institution, we suggest considering the most localized promotion approaches.

Their list and implementation is shown below:

Publications in the local press.

We are ready to declare to all skeptics that the press will never go into the distant past, even printed forms of publications do not lose popularity.

Publications on local Internet resources.

It is logical to promote a computer club on the Internet.

Word of mouth radio.

For a small amount, the city's residents are ready to spread any information.

Loyalty programs.

Example: give a discount to people of retirement age.

In this way, you can achieve the location of the public, respect for business.

Don't lose touch with consumers.

Keep in touch with them, congratulate them on significant events, the manifestation of attention entails the same effect - only in your direction.

Atmosphere.

Create such an atmosphere of the establishment that the guest would like to return to you and grab a couple of friends.

You can position customers by writing a positive review on a local level forum.

When designing a business plan for a computer club, you need to pay attention to quality marketing.

Choosing a room for a computer club

A computer club should be opened in a densely populated residential area of the city.

Why is this decision correct?

Our target audience according to the business plan is students and schoolchildren, i.е. the time of greatest activity is reduced to 16.00 - 23.00 (after study or work).

This is the very moment when this contingent walks confidently towards their home (few students live in the center).

The first factor provoked the appearance of the second one - the proximity to the house is very convenient (remember the competitive advantages!).

The cost of rent is much lower, which will reduce costs.

Room characteristics

A computer club is an institution where customers work with equipment, i.e. we need to pay attention to fire safety, climate control, high-quality electricity, access or the ability to accommodate the technical equipment of a high-speed network distribution point.

The cost of rental services

Renting a room for a computer club of 50 sq.m will cost about 23,000 - 24,000 rubles. (the cost can range from 10,000 to 40,000 rubles).

Selection of equipment for a computer club

Minimum equipment checklist for 15 workplaces (+administrator's place) according to the business plan:

Name	Qty	Price (1 piece / rub.)	Price (total rub.)
Total:			RUB 706,000
PC (full assembly)	16	33 000	528 000
Computer desk	16	6 000	96 000
office chair	16	4 500	72 000
Access point (complete assembly)	1	10 000	10 000

Recruitment for the club

The staff is the soul of the institution, if everything is in order with the service in your club, customers will return again and again.

Let's make a list of required employees:

Administrator.

If you are going to work around the clock, you will need several people for this position.

System Administrator.

A very important employee, is directly responsible for the operation of the equipment.

Accountant.

Working with the cash register also requires a separate person, the calculation of taxes, payments is a very painstaking task.

Security guard.

When there is so much equipment in the institution, without descriptions it is obvious what a security guard is needed for.

Minimum wage in Russia - 7,500 rubles, i.e. we expect that employees will receive an average of 15,000 - 18,000 rubles. per month.

Do not forget about taxes: for each employee you will have to pay about 15% of his income.

Using the method of simple mathematical operations, we calculate the total amount: ~ 73,000 rubles.

The video shows an example of arranging a computer club:

Financial section of the computer club business plan

“If you go to the goal and stop on the road to throw stones at every dog that barks at you, you will never reach the goal.”
Fedor Dostoevsky

Let's calculate how much money we need to open a computer club.

It is necessary to take into account the rental of premises, inspections of sanitation stations, the cost of equipment and the salary of employees.

By eliminating the technical equipment and replacing it with technical support, the maintenance of the business will cost 127,000 rubles.

To determine the payback period after the opening, we calculate the daily income of the club.

When loading the hall with 10 people for 24 hours and the cost of an hour is 30 rubles. per person, it turns out 216,000 per month.

Subtract the amount of the monthly investment: in total we have 89,000 rubles.

In this article, we answered the question how to open a computer club.

The payback period for the project was 12 months.

With careful design and dedication to building a business, a project is sure to be a success.

Are you ready to give a year of your life to realize your dream?

Get Started, Entrepreneurship Requires good ideas and quick fixes, don't miss your chance.

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At present, the opening of a computer club is profitable business, despite the fact that almost everyone has their own PC. There are a number of reasons for this. Firstly, computer game lovers prefer to gather in one place to play online games. Secondly, people go to Internet cafes in order to collect information on the Internet, as well as chat in in social networks if for some reason it cannot be done at home. Thus, the opening of a computer club is promising business with a payback period of 15 months.

The opening of the club will require a staff of 7 people. You will also need space. It is advisable to rent premises near schools, universities, high traffic streets or in the city center. The minimum area is 200 m2.

The average monthly traffic is 900 people. The club is open 24/7. This business does not have a pronounced seasonality. The decline in visits occurs during the summer months. The cost of 1 hour of renting one computer is 80 rubles. Given the high demand for this service and the lack of great competition, the project has positive financial indicators:

Amount of initial investment 1 961 100 rub.

Average monthly profit 132 000 rub.

Payback period 15 months

Break even 1 month

Profitability of sales 31%

2. Description of the business, product or service

Nowadays, more and more young people are playing online games. Many of them prefer to gather in teams in one place. Despite this, there is a shortage of computer clubs in cities. At the same time, the demand for computer games and clubs is constantly increasing.

It is necessary to open a computer club in a city with a population of 50,000 or more. The capacity of the club is 30 people.

The main service is the provision of computers and game consoles for hourly rent.

To open a business, you will need equipment, as well as comfortable and compact furniture.

From equipment to the club you will need:

Computers
Monitors
Keyboards
computer mice
Headphones
Printer
Game console

Be sure to purchase new equipment, as this will help to avoid sudden breakdowns and additional costs.

To organize a bar you will need:

Electric kettle
Microwave
Television
Cash machine
Barware (plates, cutlery, etc.)
Furniture

When buying furniture, give Special attention convenience and comfort. To reduce costs, furniture can be ordered in China or you can find Chinese furniture suppliers in our country.

In addition to the purchase of equipment and goods, it is necessary to purchase a license software for computers.

3. Description of the market

When opening a computer class, it is necessary to take into account the location of the rented premises. With a favorable location, your club will be able to quickly reach full occupancy and bring constant profit.

The main target audience are:

Young people (pupils, students)
People aged 21 to 30

Currently, competition for this market small, since most of the clubs closed earlier due to the crisis and the lack of quality customer service.

The price segment of the service is medium.

To increase profits, you can additionally open a bar, provide services for printing, digitizing, photocopying, computer repair, and others.

As additional services you can rent a separate room for the whole company.

Take a survey regular customers, listen to their wishes, develop a loyalty system.

By fulfilling these conditions, the club will be able to earn a permanent audience, a good reputation, as well as increase the attendance of other categories of people.

When sales fall in the summer, hold promotions, provide discounts, add events - competitions in network games.

4. Sales and Marketing

5. Production plan

6. Organizational structure

To open a computer club you need:

Manager
Club administrator (4 persons)
IT specialist (2 people)

When opening as a manager, it can be both the owner of the business and an employee. He can also play the role of an Internet marketer and promote the club.

Internet marketers need to use outsourcing. The contractor can be both a freelancer and a promotion company.

IT specialists need to be hired on the staff, as their duties will include equipment repair, control over the functioning of the system, as well as services for photocopying, printing, etc.

The club administrator is responsible for receiving payments, keeping a log of visits, as well as selling goods from the bar. Each administrator works on a schedule of 2 through 2 to 12 hour shifts.

Accounting can be outsourced to your bank.

As attendance grows, you can hire a separate bartender for quick service.

Payroll fund, rub.

The full calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

The sales plan for 24 months, the forecast of investment efficiency and the calculation of business economic indicators are presented in the financial model.

Today, for some reason, people believe that computer clubs have already outlived their time: why go somewhere if every house has its own computer. But it's not. Firstly, today there are many people who cannot imagine their life without computer games. And to get real pleasure from visiting the virtual universe with friends will help playing in a computer club. Secondly, sometimes you urgently need to find a document on the Internet and print it. If there is no access to a computer, then a person goes to search for the nearest Internet salon. Many businessmen are thinking about how to open a computer club. Of course, the idea is far from new, but at the same time, the implementation of the project will perfectly pay for itself and bring a considerable income to the businessman.

How to open a computer club?

First you need to decide on the direction of the future institution. You can organize:

Computer game club. The main focus is to provide access to the passage of network games together with friends.
Internet club. Provides access to the Internet.
Internet cafe. It combines the functions of a club and a cafe.

When organizing a computer club, it should be borne in mind that the business consists of a tactical and technical part.

The technical part is computers, networks, software.
The tactical side of the business is the selection of a place for the location of the enterprise, repairs in it, interior design and organization.

It should be understood that for such a business, the most important part will be exactly technical side, and the choice of premises, advertising, etc. - partially fades into the background.

A portfolio of documents for opening a computer club and choosing a form of ownership

A person who decides to open his own computer club needs to register with tax office. Most often, entrepreneurs draw up an IP, choosing a simplified taxation system.

Additionally, you will need to obtain permission from the sanitary and epidemiological service. SES specialists will have to check the degree of electromagnetic radiation. If it is planned to organize a mini-bar in the club premises, then the SES service also issues permission to open it.

The businessman will have to work with specialists in cooperation with youth under the city administration. You also need to decide on the classification in OKVED. Based on the selected code, the entrepreneur will be able to register the club under various conditions.

Classification of activities "Computer Club" in this wording is not in the list. The owners of such establishments are forced to make a choice among alternative codes:

72.60 - other activities related to the use information technologies and computer technology;
93.05 - provision of other personal services;
74.84 - provision of other services.

With the choice of code, it is best to contact a specialist. He will be able to evaluate the proposed activity and select the appropriate activity code.

When using Internet resources in commerce, it is required:

availability of a license to provide services;
permission from the Ministry of Communications to transfer data;
permission from the police for a 24 hour work day.

The choice of location, the nuances of the internal location

When choosing a place for a club, it is necessary to take into account the indicators of cross-country ability

Thinking about how to open a gaming club, entrepreneurs must decide on the location of its location. There is one rather important nuance here: the location of the institution relative to the city center does not play a special role (but, nevertheless, it is worth giving up on the outskirts). Of decisive importance is the possibility of access to the institution around the clock. Otherwise lost a large number of visitors .

The building should be located in an accessible place, not too far from public transport stops and central streets.

When choosing between acquiring ownership and renting premises, the second option is more preferable. If a quick move is necessary, then it is easier to part with the leased area. If you like the premises and there is an opportunity to buy it completely, then you should not refuse such an opportunity. This will save you a lot of money in the future. .

Requirements for the premises are standard:

availability of electricity;
lack of a high level of humidity (this can adversely affect the operation of computers);
the room must comply with fire safety requirements;
an emergency exit is required;
the presence of a sanitary room.

Necessary equipment

Internet access must be provided on the premises of the club. high speed.

If an entrepreneur aims to obtain a consistently high income, then it is necessary to purchase at least fifteen computers.

One good computer costs about 25 ... 30 thousand rubles. When making wholesale purchase you can get a good discount.

In addition to computers, you need to purchase:

Printer;
Xerox;
equipment for recording CDs and DVDs;
equipment for writing to flash cards.

It is advisable to install official programs from the manufacturer on computers.

In order not to lose a client, you can organize the sale of drinks and light snacks in the club. To do this, you will need to purchase refrigerators and equipment for the bar.

Range of goods and services

Many entrepreneurs limit the list of services provided by a computer club to only access to online games. But this is a gross mistake, since the institution is able to generate income in other areas.

Visitors can be offered services such as:

scanning documents on a printer;
production of photocopies on a copier;
recording information on CDs and DVDs;
recording information on flash cards.

A computer club can combine the functions of a sports bar. You can place a plasma panel on which various sports programs will be broadcast. This will attract more visitors.

Computer club staff

The entrepreneur will not be able to control the work of the institution on his own, but a large staff service personnel not required in this business. You will need to hire an administrator who acts as a cashier, and two or three people to help him. Their task is to maintain order, fix computer problems and monitor the actions of visitors.

Computer club staff:

network administrator;
bartender;
cleaning woman;
accountant.

If there is a shortage of staff, video surveillance can be connected.

Registration of employees when hiring requires compliance current legislation when drawing up a contract. Each person gets tax cards and work books. It is important to keep a proper payroll.

Advertising

One of effective ways advertising of clubs is the distribution of leaflets, posting ads near the entrances, in elevators. You can attract several clients, in the future their friends and acquaintances will follow their example, to whom they will tell about the club - the classic "word of mouth" radio.

Business costs and payback

To open a business, you need at least 1.5 million rubles. The approximate profit will be 100 ... 150 thousand rubles. per month. The funds will pay off in about 1 year.

Expenses for opening a computer club (average):

Table. Capital investments

Monthly expenses for the maintenance of a computer club (average):

Table. Monthly expenses

Experts say that renting a room is more suitable for opening a computer club. It requires less start-up capital than buying your own building.
Professionals do not recommend hiring a lot of staff. The installation of video cameras will help to monitor visitors.
To save the budget, the administrator can combine the duties of a cashier.
You can not use pirated content in your work. This can lead to liability before the law. The entrepreneur must ensure that each program is original.
Only providing access to the Internet at high speed will attract customers to the club. The best option 50 Mb per second service is considered to be provided.
When setting the price per hour of using the equipment, it is recommended to focus on the average price level. Too low will be unprofitable, but too high will scare away visitors.