home › Apartments for rent › How to open a store selling sausages. How to open an auto parts store from scratch: step-by-step instructions Open a small department where to start

How to open a store selling sausages. How to open an auto parts store from scratch: step-by-step instructions Open a small department where to start

Cosmetics are a popular product on which you can make decent money if you organize your business correctly. But how to open a cosmetics store, and what pitfalls may be in the way of establishing such a business? Let's understand the issue.

Cosmetics and the law

Trade in cosmetics and perfumes is a rather complicated matter, since all cosmetic products must be certified, and when concluding contracts with suppliers, all documents must be carefully checked and attention must be paid to the products’ compliance with existing requirements.

Since July 2012, the Technical Regulations came into force Customs Union(it operates in Russia, Belarus and Kazakhstan), which describes in detail the procedure for mandatory certification of cosmetic and perfumery products, and the requirements for the preparation of documents for goods, and the application of labeling to products.

It also describes the requirements for packaging, which should contain comprehensive information about the product. For two years from the date of entry into force of the Technical Regulations, a so-called “transitional” period will operate, but it is necessary to require suppliers to correctly design cosmetic products now.

Registration of activities

Once you have decided to open your own cosmetics store, you need to work out the main areas of activity, look for premises for a future outlet and make the business official. To do this you need:

go through the state procedure (although it is possible, but an individual entrepreneur in this case will simplify accounting);
choose the type of activity - when opening a cosmetics store, it will be retail trade in cosmetics, perfumes and household chemicals;
choose a taxation system - it can be either or.

Selecting a room

When choosing premises for a cosmetics store, you should pay attention to shopping centers where you can rent premises, separate pavilions or the basement floors of residential buildings. Of course, the rental price is important point, but you need to choose a room based on a good customer flow. Therefore, if the most successful place for organizing trade is more expensive, it is worth making this sacrifice. After all, in the end, the rent will pay off with successful trading.

As for the size of the future store, it is better to choose a room with an area of 30 to 90 square meters. True, in mall a room larger than 50 square meters will be too expensive, so you can stop at 40-45 meters. For correct location For a cosmetic store, the number of floors of the building matters. If you decide to open a trade in a separate building, then it should be the first or ground floor, and if in a shopping center, then, if there is an escalator, the floor can be any.

Necessary equipment

Everyone understands that a cosmetics store requires specific retail equipment: glass counters, racks, shelves on which the product will look advantageous and where it will be convenient to view it. You will also need a cash register and, of course, a bright sign that will attract the attention of customers.

Trade equipment should be maximally adapted to the existing premises. Depending on the area and configuration of the sales area, you can install both counters against the walls and island display cases in the middle of the room. At the same time, closed display cases and counters should be wisely combined with open ones. According to statistics, open counters stimulate sales by 20%. But when choosing open trade equipment that can significantly increase sales, it is worth taking care of a reliable anti-theft system, since cosmetics and perfume stores are the most often subject to theft of goods.

Assortment matters

When planning your store's assortment, you should pay attention to the following products:

decorative cosmetics;
facial care products;
perfumery;
hair and body care products;
personal hygiene products;
shaving and hair removal products.

In addition, you can immediately think through the system gift certificates or collect special Gift Baskets, which will include both popular products and related products.

Of course, when planning an assortment, you need to focus on customer demand for certain products and brands. By the way, it is better to study customer demand in small trial lots of goods. Over time, a certain algorithm will be developed for the most successful ratio of goods on store shelves, but first it is worth focusing on proven and popular products of mass demand and advertised new items. You can also expand the list of products sold by including hair accessories, underwear, household chemicals, jewelry, gift wrapping and thematic literature.

The basis of the assortment should be budget brands, of course, if you do not plan to sell elite and expensive perfumes and cosmetics. You can also enter into agreements for the supply of goods with leading domestic and foreign manufacturers, which are often offered to small retail outlets profitable terms for cooperation.

As for trade margins, for perfumery products they are, as a rule, 45-100%, for cosmetic products - 20-50%, for household chemicals – 15-25%.

Smart staff is the key to success

Before opening a perfume and cosmetics store, you should think everything over thoroughly and draw up a business plan, one of the most important points of which will be hiring suitable personnel. The number of sales consultants depends on the size of the store and its work schedule. So, for a small boutique with an area of 50 square meters, which will be open from 10.00 to 20.00, four sales consultants will be required, working two after two. In this case, the owner of the business will combine the position of store manager, chief accountant, personnel officer and merchandiser.

Special attention You need to pay attention to communication skills and awareness of staff. After all, in a cosmetics store, customers, as a rule, need professional help in choosing various products or competent advice. This means that consultants must know the product, study all the annotations and be able to intelligently answer numerous customer questions. If necessary, you can send sellers to special courses or hire experienced consultants.

Advertising and discounts

It's no secret that all cosmetics stores make money mainly from regular customers who are attracted by various promotions, bonuses and discounts. Therefore, you need not to be greedy and wisely spend money on store advertising, as well as the production of discount cards and the development of discount programs. All these measures will sooner or later return a hundredfold and bring significant profits. And in order not to burn out, the cost of discounts should be immediately added to the price of the product.

Internet: we sell cosmetics online!

In order not to be tied only to selling goods in a store, you can launch an online cosmetics store. Since you will already be ordering goods for your outlet, you will not have problems sending them to those who order online. You can order a website from developers, or you can make it yourself, using programs from the Internet and recommendations that can be easily found on many sites. The portal should have an order form, feedback and the ability to pay for the goods. Then the site should be filled with content, for example, interesting thematic articles that encourage purchase, and, of course, a product catalog. If you do all this yourself, then the costs of creating an online store will not be so high, and given that you already have the goods, the business can develop quite actively.

Financial aspect

Of course, opening a cosmetics and perfumery store is a rather complex project that will require considerable investment. Do not forget that the main consumers of cosmetic products are women. This means that the store must be stylish, beautiful and competitive.

So, let’s calculate the costs of starting a business, taking into account the fact that the store’s area is 50 square meters, it employs four salespeople, a manager and one cleaner, and trade is conducted through the counter:

Monthly expenses:

Monthly income:

According to calculations, it is clear that a cosmetics and perfumery store will pay for itself in about two years, and the profitability of such a business is about 10%.

17Oct

Hello! Today we’ll talk about how to open a store. We will look at the opening of any store, and not a specific example based on the type of products sold.

Open your own store- one of the most common options from which novice businessmen choose. A store can generate a stable income and requires virtually no intervention, time or effort. However, many are scared off by not knowing how exactly you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store?

Let's figure out together how to open your own store from scratch. The procedure for preparing for the opening of a store begins with registration as individual entrepreneur or societies with limited liability. Each option has its own advantages, but most often beginners prefer individual entrepreneurs, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications result in the fact that the entrepreneur is liable for all obligations with his own property, and the founder of the LLC risks only his share in the total amount authorized capital. Among other advantages is greater anonymity, because not everyone knows who the founders of the LLC are. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should make your choice in advance, since legal status It depends on what exact package of documents you need to collect.

LLC registration

To register an LLC, you will need to collect the following documents:

in 2 copies;
for the sole founder - the decision to create an LLC, for co-founders - the agreement and minutes of the meeting;
photocopies of the passport of the director and founders;
a document confirming payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
if necessary – .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

charter with a registration mark;
registration certificate;
certificate of assignment of a TIN and registration with the Federal Tax Service;

Individual entrepreneur registration

To register an individual entrepreneur, you will need a shorter list of papers:

receipt of payment of state duty;
signed and certified by a notary;
photocopy of passport;
photocopy of TIN certificate;
if necessary, an application for transition to the simplified tax system.

An important point: those who deal with the entire process themselves do not require notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days; upon completion, the entrepreneur will receive an extract from the Unified State Register of Individual Entrepreneurs and a certificate of state registration as an individual entrepreneur. All documents with information from the Unified State Register of Individual Entrepreneurs and the Unified State Register of Legal Entities for registration of LLCs and individual entrepreneurs are sent to extra-budgetary funds every day. The same information is sent to statistical authorities.

Notification of completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to latest changes According to the legislation, aspiring entrepreneurs no longer need to submit a huge pile of papers to various authorities. Instead, to open a store, it will only be necessary to notify one specific authority.

For individual entrepreneurs and LLCs opening trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale supplies of food or non-food consumer goods.

The notification must be submitted in the form specified in the relevant Rules. It can be delivered either personally, or by mail, or at in electronic format, certified electronic signature. In the latter case, the government services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open?

Almost all retail outlets are in demand among buyers. However, some of them generate more income than others, and initial investment pay for themselves faster. Next, we will look at various ideas for opening a store, and estimate how much money you need to open your own store. It is also worth understanding which store is profitable to open during a crisis.

Flower shop

Open flower shop always profitable, but you need to choose the right place and delve into flower business so as not to incur losses due to damage to the goods. You need to know how to sell flowers!

Produse store

A reliable and popular option, especially attractive to those new to the business. The demand for products will never subside, which guarantees a constant income if the outlet is located in a good location. However, it requires special equipment, including quite expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store you will need certificates for varnishes, paints, etc. The most profitable way to open stores household goods in small populated areas and villages. Payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for activities.

Also, many parents simply cannot refuse their child when he asks for a new toy. The furnishings in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention first of all to more available solutions, and not for luxury furniture. It is also worth paying attention to domestic producers. The quality of their products is not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build – in times of crisis and beyond. A variety of construction and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them after ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the province, think about which store to open in small town. All of the above options are certainly suitable. You can also consider, for example, opening a pet supply store, an auto store mobile accessories, fabric store, etc.

Selecting commercial equipment for a store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the retail outlet. Particular attention should be paid to refrigeration equipment - it is this that takes up the most space, and prices can cause a serious blow to the budget.

The selection of display cases is made based on turnover and assortment. For example, for refrigerated display cases you should choose models with deep narrow display, and temperature regime for them must be maintained within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment, you should move on to choosing shelving, which will become the main element for displaying goods. Today on sale you can find models with sections with lengths from 600 to 1250 mm. The price varies depending on the length. For bakery products the display cases are additionally equipped with wooden baskets, and the confectionery sections are supplemented with limiters that do not allow the goods to spill.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before you buy specific model It’s worth paying attention to analogues, comparing their parameters and only then choosing a specific option.

Choosing a room to open a store

A significant role in the question of how to open your own store is played by the competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

Product type. Certain types of goods require that they be sold in certain places. Eg, grocery store or simple household goods should not be placed in large shopping centers - preference should be given to more accessible premises. An excellent option would be a building on a busy street in a residential area.
Availability and Visibility. Remember: even the largest traffic does not guarantee large quantity visitors and buyers. Place outlet should be done in such a way that there are as many target buyers on the street as possible. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: than better store visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
Competitors. The presence of neighboring firms can play both a positive and negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring each other new clients, but a beauty salon may well contribute to the growth of the client base.
Price. One of the most important factors. It’s worth noting that we’re not just talking about rental costs here. Any premises require periodic repairs from the owner. In addition, this amount should also include marketing costs when the store is located away from the main flow of visitors. Don't forget about monthly payments: public utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
Personal preferences. If you yourself plan to work in your own store, when choosing a premises it would be useful to take into account your own preferences - the distance of the place from home and the like.

It is very important not to rush when choosing a location for a store. Try to research the area in advance, look at potential clients and competitors. In some cases, you should not be afraid to postpone the opening date for this purpose, because the wrong choice will result in a whole host of problems.

Choosing a supplier for the store

Just as a seller fights for every client, so suppliers fight for their customers. At its core, a supplier is the same store, but a wholesale one. You should choose your supplier especially carefully. Particular attention should be paid to the following criteria:

Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is in terms of fulfilling the order, how honest he is during payments, and how timely he makes deliveries.
Price. It is completely logical that everyone wants to purchase goods as cheaply as possible. Under equal conditions, preference should be given to the supplier with the lowest prices.
Range. Another very important criterion is that the wider the product line is displayed, the more interest it can attract.
Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - returning or replacing a product under warranty is much easier.
Additional nuances. Important details include discounts, bonuses, deferred payments, issuance of goods for sale, and other similar ones. They will allow you to get additional profit, so you definitely shouldn’t neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. This way, if problems arise with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier’s city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often carried out through Email. All you have to do is select the items you are interested in, and the supplier will issue an invoice in response. After payment selected transport company will deliver the goods.

Search for personnel for the store

Every employer can take two paths when searching for employees. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a shortage of such specialists. In addition, they will also require appropriate wages, which not everyone can afford. And each such employee has experience and a number of unique attitudes, so first you will need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day of hiring.

Talented newcomers will become clay in the hands of a master. With proper guidance, they can become professionals of the highest class, but there is a chance of getting nothing but problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internship. Such people can be raised in a team as successful and dedicated employees who fully correspond to the specifics of the job.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably involves costs, including attending courses and training. And you just need to learn the range of products - find out their features, advantages and disadvantages. When hiring a talented newcomer, you should pay attention not only and not so much to his presentation and communication skills, but also to his intelligence, because in a short time he will need to remember a lot of characteristics of various products.

The picture that emerges is that high-quality specialists are a better option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is responsible for recruiting employees? In all more or less large companies this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

Relatives and friends. As practice shows, this option is common, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative’s skills. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
Posting advertisements in stores and on the street. One of the least expensive, but at the same time effective methods, which is why it is attractive. Those who apply through an ad found on the sales floor can be immediately sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much traffic - the manager’s office is very close, so simply curious people can enter it, hoping for luck.
Advertisements in print publications and on the Internet. There are two main paths here. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of effort and time to study applicants and consider their candidacies. As a result, even finding one employee can take several days. Your own advertisement has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. You don’t have to call those interested - they will come to your HR department themselves.
Working with recruitment agencies. The main advantage of this option is that all the work of studying the resume, searching and interviewing is transferred to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes quite a lot. And despite all the precautions, acquiring a “pig in a poke” is quite possible. You can avoid risks if the contract with the recruitment agency mentions the payment of a fee only upon the employee’s enrollment upon completion of the probationary period.
Talent hunt or Headhunting. This method personnel search is one of the most current developments. It consists of luring high-quality specialists from other companies. The main advantage of this approach is the opportunity to observe employees in action and evaluate their skills and abilities. The main disadvantage is the high costs, because you will need to do enough profitable proposition, which he cannot refuse. And once an employee has been lured away, you can always lure him back again: you can hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced specialists and promising newcomers. The only exception is headhunting. Experts recommend that when looking for a professional, contact recruitment agency, since the chance of finding a truly experienced employee increases many times over. You can also look for newcomers using other, less expensive means. Experts believe that the optimal team will be one that combines experienced specialists and young beginners. This will make the store more efficient and reduce wage costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant’s charm and appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan must satisfy the following goals:

It should help a potential investor understand whether the project is worth investing in.
The information in it should be decisive for the bank if a loan is required.
The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

Determination of the circle of persons responsible for fulfilling the plan.
Identification of target markets, determination of the store’s position in the market.
Setting short- and long-term goals, forming tactics for achieving them and development strategies.
Evaluating profitability and possible costs.

It is important to remember that a well-drafted business plan is the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing a form of taxation

The issue of choosing a form of taxation plays an important role when opening a store. Not only the tax burden, but also the volume of penalties for various offenses depends on this. It’s worth saying right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

Prepare general characteristics companies: where will the store be located, will there be any customers legal entities, what is the value of the assets and the planned annual revenue.
Make an analysis of all forms of taxation and select taxes common to all.
Select your preferred option.

The choice of taxation form should be made based on your net profit, and not on the amount of tax burden. In some cases, it makes sense to choose a system with high taxes, which will allow you to save money in the future or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. This is the default option - if there have been no statements about switching to a different form, then OSNO is used. Requirements include maintaining accounting, maintaining a ledger of expenses and income.

OSNO taxes for LLC:

The main tax is corporate income tax in the amount of 20% of profit.
Value added tax VAT – 0, 10 or 18%.
Corporate property tax of up to 2.2%.
Insurance premiums for employees – 34%.

OSNO taxes for individual entrepreneurs%

Personal income tax in the amount of 13% of income.
VAT – 0, 10 or 18%.
Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified taxation system simplified tax system

LLCs under the simplified tax system do not pay taxes on property, profits and VAT. Individual entrepreneurs are exempt from VAT, personal income tax and property used in their activities. The simplified tax system is not available to everyone.

Requirements of the simplified tax system for LLC:

Less than 100 employees.
Income less than 60 million rubles per year.
Lack of representative offices and branches.
Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates of the simplified tax system: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low expenses. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

It is a single tax on imputed income, that is, a fixed tax on specific species activities. This tax does not depend on income; it is paid even if there is no income. Payment is made every quarter.

Conditions for switching to UTII:

Suitable activity.
Less than 100 employees.
Must be permitted in the territory where the activity is carried out.
For an LLC, the share of a third party should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent taxation system. You can find them in section 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. To transfer, the company must have no more than 15 employees, and annual income must not exceed 60 million rubles. The validity period of a patent ranges from a month to a year.

The main advantage of PSN is the lack of reporting, the need for cash register And fixed amount tax This option is optimal for entrepreneurs whose activities are seasonal in nature and are of little use for stores.

How much does it cost to open a store?

Many people are wondering: how much will it cost to open your own store? Which store to open with minimal investment? It is simply impossible to answer this question with any certainty; there are too many factors at play. What exactly are you planning to sell? In which city will the store be opened, and in what area? Because of this variety, prices vary very, very widely. More often than not, something definite can be said already at the business planning stage, and then a new, even more interesting question arises: where to find start-up capital to open a store?

Experienced entrepreneurs begin searching for funds after registering a business. In this case, it turns out that detailed business plan, in which you can see the entire project indicating the amount for its implementation. It is possible that the required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

Investors. After you have ready business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own money in your business.
Banks. A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a beginning entrepreneur like a yoke, significantly slowing down the development of the business.
Friends and relatives. You can always try to involve friends or relatives in the matter. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy out the share.

Attracting first clients

After opening a store, the question of attracting the first customers arises. Currently, marketers have come up with many recipes for success, but the simplest and at the same time effective are:

Distribution of leaflets. The main thing here is a bright, attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them through mailboxes and place them on tables in supermarkets.
Posting advertisements. The method is as simple as it is effective, but not without its drawbacks. On notice boards (unless they are located at bus stops public transport) not many people are watching. In addition, such a method can spoil the reputation in the future - “advertising on poles” is perceived negatively by many.
Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, above all, it is worth advertising on the World Wide Web. The last option is especially good because it will not require much investment, and the audience reach will be simply huge. In addition, you can choose literally any convenient format for your advertising.
Recommend to friends. You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by its effectiveness, because we all trust our own surroundings much more than even the most beautiful advertising leaflets. The effect of “word of mouth” should not be discounted. Even experts admit that it is one of the most effective methods advertising.

Finally, it’s worth giving a few tips that may be useful to novice entrepreneurs thinking about how to open their own store.

Instead of developing completely your own trademark, entrepreneurs prefer to work as a franchise. This phenomenon is called franchising and is special kind relationships between entities in which the franchisor transfers the rights to conduct business without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

Saving money;
Product certification;
Ready soil for business (no need to develop a strategy, concept, etc.);
More acceptable lending conditions;
Reduced advertising costs (you won’t have to promote your brand again);
Centralized marketing strategy;
Support from the copyright holder in terms of procurement, supply, design and staff training.

Flaws:

Difficult conditions for both sides due to shortcomings legislative framework RF.
The contract is concluded for a period of 5 years. Termination is subject to penalties.
Expenses in the form of monthly royalty payments.
Constant control by the copyright holder of the brand and some restrictions.
Franchising does not eliminate the need to go through numerous bureaucratic procedures, including registering an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, if not everyone, then many can open a store today. You need to know where to start to open your own store. The main thing in this matter is careful planning and understanding of the store’s operating processes. Of course, not a single business at the beginning is complete without a lot of troubles, but if you follow the tips given above, within a year or two your own retail outlet will begin to generate a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your own store!

Business plan for selling mobile accessories on the “island”

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to create a micro-enterprise in Krasnodar. The area of activity is the sale of accessories for mobile phones on an “island” in a large shopping center. The project initiator is assumed to be self-employed.

The demand for the project’s products is due to the general situation in the mobile retail market: a decrease in the solvency of the population, which has led to a decrease in demand for new mobile phones and smartphones. This, in turn, contributes to an increase in demand for repair services mobile devices, as well as accessories that can be used to personalize the device or protect it from physical wear and tear.

Investment costs are aimed at making a rental deposit for three months, production of a trade stand, purchase of goods, as well as the formation of a working capital fund until the project reaches payback.

Table 1. Key project performance indicators

2. DESCRIPTION OF THE COMPANY AND INDUSTRY

One of the most striking indicators of consumer sentiment in Russia today is the market for mobile devices – smartphones and tablets. In a stable economic situation, many Russians preferred to change their smartphone on average once every one and a half to two years. In the last two years the situation has changed dramatically.

Based on the indicators of the RSBI Opora Index, compiled by Opora Russia jointly with Promsvyazbank, entrepreneurial sentiment in Russia stopped falling and showed a slight growth trend.

Figure 1. RSBI indicators, 2014-2016

However, mobile retail (b2c market for mobile devices) indicates a more serious decline in consumer sentiment. For example, in 2015 the main market trends were:

a decrease in the share of the premium segment in total sales against the backdrop of the growing popularity of new (largely Chinese) brands; at the same time, consumers preferred to maintain the performance of the devices, but not overpay for the brand; the share of traditional smartphone manufacturers has fallen to less than 50% of total sales

growth in the average retail price of devices - according to experts, it increased by 9% compared to 2014; at the same time, growth turned out to be significantly lower than in other segments of the household appliances and electronics market

growth in the functionality of smartphones - the share of devices supporting LTE, NFC, two SIM cards, etc. has increased.

smartphones replacing regular mobile phones, which account for 33% of total sales as of 2005

It was in 2015 that the mobile device market in Russia showed negative dynamics for the first time since 2009: compared to 2014, sales decreased by 3% in volume terms. Sales of smartphones increased due to a decrease in sales of conventional mobile phones - smartphones, according to the analytical agency TrendForce, were sold 22% more than in 2014 (in monetary terms).

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At the beginning of 2016, several of the largest players in the mobile retail market reported a serious drop in sales in physical terms - by 8.4% in 2015 compared to 2014. Revenue, however, continued to grow due to rising device costs. The average cost rose from 8.9 thousand rubles per device in 2014 to 10.1 thousand rubles. in 2015. Smartphones with LTE support accounted for about 57% of sales in volume terms.

At the beginning of September 2016, the analytical company IDC published preliminary results Russian market mobile devices for the first half of 2016. Experts note a stabilization of indicators and a return to pre-crisis levels. However, according to IDC forecasts, in dollar terms the market will not regain its former positions. In the medium term, the market will remain highly competitive and price sensitive.

The main market trends in 2016 include:

continued growth of interest in device functionality (performance, LTE support, quality of photo and video shooting, etc.)

consumers began to change mobile phones less frequently (the share of devices purchased more than 12 months ago has increased significantly)

growth in sales of mono-brand chains, decrease in sales of multi-brand chains; The retail of mobile network operators is also growing (in the first half of 2015, 21% of buyers purchased mobile devices from operators, in 2016 – 24%)

growth in device sales own brands mobile operators; As a rule, these are budget devices made in China

Figure 2. How long ago did you buy the mobile phone / smartphone you use today (according to AC&M)

Figure 3. Mobile device sales structure (according to AC&M)

To summarize, the market is most likely to stagnate over the next few years. The share of multi-brand retail will continue to decline, but it will not disappear completely. The importance will grow own channels distribution of cellular operators.

These data indicate a decrease in demand for new mobile electronics, which leads to an increase in demand for spare parts and accessories. Thanks to accessories, you can “revive” the appearance of even a significantly shabby smartphone, as well as extend its life.

The enterprise is organized from scratch and registered with the relevant government agencies. The location of the retail outlet is an “island” in the largest shopping center in Krasnodar. An island is a retail outlet with an area of 2.5 m2 in the gallery of a shopping center. The project initiator is assumed to be self-employed.

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Krasnodar is a city in the south of Russia, the administrative center of the Krasnodar region, one of the largest cities in the South federal district. A large economic, commercial, industrial and cultural center. The population of the city is 853 thousand people.

The largest shopping center in the city was chosen for placement; the total area of the center is 180,400 m2, trade area– 142,000 m2; parking for 3,500 cars. On the territory of the shopping center there are: the largest grocery hypermarket in the Southern Federal District, a hypermarket building materials, furniture store, goods for sports and recreation, Appliances and electronics, clothing and shoes for children and adults, bowling.

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The retail outlet is located in a place with the highest traffic, in one of the central galleries of the shopping center, in close proximity to the food court.

3. DESCRIPTION OF GOODS AND SERVICES

The project sells accessories for mobile phones and smartphones in the budget and mid-price segments, mainly made in China and Russia. These include both decorative elements (back covers), functional (chargers, portable speakers) and protective (protective films, cases). Full list products (by category) are given in Table. 2. To simplify calculations, the average cost of goods in each category is used.

Table 2. Assortment, variable costs and selling price

PRODUCT/SERVICE	COSTS PER UNIT, rub.	TRADE MARKUP, %	UNIT COST, rub.
External batteries
Back covers

Protective glass
Protective film
Micro SD memory cards
Portable speakers

Project workers also provide services for applying protective film, installing back covers, setting up speakers, and so on. All services are provided free of charge.

The goods are purchased from the wholesale warehouse of a large online wholesale supplier of mobile accessories. The warehouse is located in Krasnodar, which greatly facilitates logistics and reduces the cost of delivering goods.

4. SALES AND MARKETING

The target audience of the project is men and women aged 14 to 45 years, with a mobile phone or smartphone, with an income level of up to 50,000 rubles. All sales are carried out directly through the retail outlet in the shopping center. To attract customers, a specially organized display of goods is used, demonstrating the most striking and original accessories. In addition, there are periodic product demonstrations - for example, the operation of portable speakers.

Additional promotion is carried out through social networks and Internet services aimed at the youth audience, which is the most active segment target audience. Social networks ok.ru, vk.com and Instagram service are used. Public pages are created filled with various content:

useful - tips and tricks on the use of mobile phones and accessories, how to care for them (40% of the volume)

entertaining – funny stories and pictures related to the theme of the pages (25% of the volume)

involving – competitions, surveys (15% of volume)

Publication frequency – 3-4 posts per day.

The competitiveness of the project is based on its favorable location. On the territory of the shopping center there are digital equipment stores that also offer accessories for mobile phones and smartphones, however, because this direction is not their specialization; their range, as a rule, is not so deep. Typically, the stock of mobile retail stores consists of accessories for the latest models of devices that are directly on sale. Considering the fact that the stock of mobile devices in the country is rapidly aging, accessories for older models are becoming in demand. The project takes this fact into account and pays attention to the purchase of such accessories, which has a positive effect on the profitability of the project, since outdated models are purchased from the stock balances of wholesale suppliers at a discount.

Reaching planned sales volumes is expected to begin in the fourth month of project implementation. Reaching the break-even point by the third month of project implementation. The demand for the project’s products does not have a pronounced seasonality, with the exception of surges in consumer activity during the pre-holiday periods - before February 23, March 8 and the New Year.

Table 3. Planned sales volumes

PRODUCT/SERVICE	AVERAGE PLANNED SALES VOLUME, units/month.	PRICE PER UNIT, rub.	REVENUE, rub.	VARIABLE COSTS, rub.
External batteries
Back covers
Charging device / network adapters
Protective glass
Protective film
Micro SD memory cards
Portable speakers

		Total:	266 530	171 220

5. PRODUCTION PLAN

Sales of goods are carried out through a sales stand located in the gallery of the shopping center. Stand area – 2.5 m2. The operational stock of goods is stored inside the stand, in locked boxes. The premises of the shopping center are centrally guarded, so overnight storage of goods at the stand is safe. The main inventory is kept by the project initiator, for which a special room has been equipped in his house.

The sales stand is manufactured by a furniture company in Krasnodar to order according to individually developed drawings. The design provides the most convenient open display that can attract the attention of visitors to the shopping center. The period for manufacturing and installation of the stand (by the manufacturer) is 7 calendar days.

The purchase of goods is carried out at the warehouse of a large wholesale supplier of mobile accessories. Depending on the volume of a one-time purchase, the size of the wholesale discount usually varies, but the project initiator managed to reach an agreement with the regional management to fix maximum discount subject to a gross monthly purchase volume of at least 150,000 rubles. Planned volume of purchases (according to Table 3 – 171,200 rubles).

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The warehouse turnover is planned at 2-2.5 times a month, thus, 2-3 purchases of goods are carried out monthly for varying amounts. This allows you to more accurately form warehouse inventory, avoid the appearance of illiquid goods, and also increase the turnover of working capital.

The product is supplied in original packaging. The warranty period depends on the product category.

6. ORGANIZATIONAL PLAN

All leadership and management functions are performed by the project initiator. He has experience in organizing retail trade and online promotion. Accounting has been outsourced. The opening hours of the outlet are 10.00 – 22.00. Provided shift work work - 2/2, accordingly, a second seller is required. The selection of a seller is carried out within preparatory stage project. The duration of the preparatory stage is 1 week. During this period, the production and installation of the trade stand is also carried out, and the first batch of goods is purchased. After this, the period of operating activity of the enterprise begins.

The project has a limited implementation period - five years, after which it is planned to be liquidated with the sale of assets and fixation of profits. The basis for this decision is the unpredictability of the development of mobile technologies and the economic situation in the country.

Individual entrepreneur was chosen as the legal form. Form of taxation – Single tax on imputed income, section 8 “ Retail carried out through stationary facilities trading network, without trading floors, as well as through non-stationary retail network facilities, area trading place in which does not exceed 5 sq.m.”

Table 4. Staffing table and wage fund

	Job title	Salary, rub.	Number, persons	Payroll, rub.
Administrative
	Accountant
Trade
	Replacement seller


	Total:			RUB 22,500.00
	Social Security contributions:			RUB 6,750.00
	Total with deductions:			RUB 29,250.00

7. FINANCIAL PLAN

The financial plan is drawn up for the entire duration of the project and takes into account all income and expenses of the project. Revenue refers to revenue from operating activities; The project does not provide for other types of income. Annual revenue after the project reaches planned sales volumes is 3.3 million rubles; net profit(after taxes) – 299 thousand rubles.

Investment costs are 309,000 rubles, of which the project initiator’s own funds are 100,000 rubles (Table 5). Flaw Money it is expected to be covered by attracting a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out in annuity payments, credit holidays are three months.

Table 5. Investment costs

	NAME	AMOUNT, rub.
Real estate
	3 months deposit
Equipment
	Trade stand
Intangible assets

Working capital
	Working capital
	Purchase of raw materials
	Total:	309,000 ₽

	Own funds:	RUB 100,000.00
	Required borrowed funds:	209,000 ₽

	Bid:	18,00%

	Duration, months:

Variable costs include the cost of purchasing goods (including the cost of transportation to the project warehouse) and are shown in Table. 2. Fixed costs include expenses for renting space, advertising and depreciation. The amount of depreciation charges is calculated using the straight-line method based on the useful life of fixed assets of five years. Upon completion of the project, fixed assets are subject to write-off.

Table 6. Fixed costs

A detailed financial plan is given in Appendix. 1.

8. EVALUATION OF EFFECTIVENESS

Performance assessment and investment attractiveness project is carried out on the basis of analysis financial plan, cash flows, as well as simple and integral performance indicators (Table 1). To account for changes in the value of money over time, the discounted cash flow method is used. Discount rate – 3%.

Simple (PP) and discounted (DPP) payback period is 16 months. Net present value (NPV) – RUB 450,964. Internal norm profit (IRR) – 7.1%. Profitability index (PI) – 1.46. These figures are quite high at a low discount rate. If we take the discount rate as the desired rate of return of the project initiator, the project can be considered effective and attractive to the investor.

9. WARRANTY AND RISKS

To assess the risks associated with the implementation of the project, internal and external influencing factors are assessed. Internal factors include incorrectly selected assortment. To neutralize this risk, the following measures must be taken:

monitoring of warehouse balances for turnover and liquidity

monitoring feedback and survey results on pages in in social networks

monitoring competitors' assortment

obtaining data on the most popular products from the project supplier

TO external factors The following can be included:

rent increase

decrease in effective demand

If any of the listed negative scenarios are realized, it is necessary to fix the profit and liquidate the project due to the inability to compensate for the increase in costs due to the profitability of the project.

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It is not customary to save money on children. Therefore, opening a children's clothing store can be quite successful business. The main thing is to approach the organization of such an enterprise wisely.

Although children need clothing in specific sizes and styles (especially for babies), there are not many specialty stores.

Often these are either expensive boutiques common in megacities, or market outlets more familiar to small towns, where the quality of goods leaves much to be desired.

Under these conditions, opening a clothing store with a wide range of products for children of all ages can be considered a highly profitable business that can satisfy users living in settlements of various sizes. Let's figure out how to open a children's clothing store from scratch, and what nuances to consider when creating such a business. And what does it take to open a children's clothing store?

Format is everything

Starting a business from scratch is not so bad.

Yes, it will have to be untwisted, and this is not easy work.

On the other hand, it is possible to choose the concept of the future enterprise. The right format is the key to success.

Funds are spent more rationally, space is more compact. As for the assortment and advertising, they are more thoughtful, which means they will certainly hit the mark. So, the format of a children's clothing store could be as follows:

Classical. This implies the sale of products through a full-fledged retail space in specialized departments of hypermarkets or in individual stores in shopping centers.
Online. It is quite possible to sell clothes for children via the Internet. Today it is popular and in demand.

Both cases have their pros and cons. For example, in the first option, buyers have the opportunity to look, feel and try on clothes for the baby.

When purchasing clothes through a store’s website, they will have only a visual idea of the product, and will also be guided by the description provided by the seller. The photo does not always reflect the true appearance of the item, just as the stated characteristics may not correspond to reality.

It is worth being prepared for frequent product returns when selling online.

Choosing clothes for a child is quite difficult.

Children do not always meet age standards for height, weight and foot size.

At the same time, online sales are beneficial for both the seller and the buyer. The first one saves on renting premises and, accordingly, can install more low prices. The latter have the opportunity to purchase products at an affordable price almost around the clock, without leaving home.

Advertising and promotion

As for advertising, increased measures will be required to promote an online store. The real store is always in front of the eyes of customers passing by, so when they need children's products, it will be the first thing they remember.

It is convenient to promote a children's clothing store through specialized resources (thematic forums, groups on social networks, blogs of successful mothers). Such advertising is quite economical and effective.

Where is the best place to locate a store?

Initially, you will not need a large area to open a store. 50 m2 will be enough.

It's better to start from a small point. This will allow us to study customer preferences and determine the most hot goods and “fill your hand.”

It makes sense to open a store in places with high cross-country ability, preferably the audience for which the product is intended.

Not necessarily in the city center. Adults buy clothes for children, so locations near kindergartens, attractions, playgrounds, clinics, and development centers would be appropriate.

It is advantageous to locate the premises near similar stores that are popular with consumers.

This will increase the chances of attracting the attention of potential consumers. Going to their usual store, customers are highly likely to visit yours.

A high-quality level of service, a well-thought-out assortment and a loyal pricing policy will help convince a client to buy clothes for a child from you.

Naturally, it is worth taking into account the rental rate. It can vary several times. However, the location of the store is in an expensive shopping center with high rental rate, does not guarantee a large turnover.

Children's clothing store in rented premises

The website is the face of the store. It is both a showcase and an office, so it should be interesting, convenient and as understandable as possible to the client. All necessary data must be visible (contacts, product order buttons, opening hours, sizes, colors, product availability, prices, advantages of purchasing on this particular resource, etc.).

It is better to order a website from professionals. Specialists will not only create a high-quality resource with advanced functionality that takes into account all the client’s wishes, but will also be able to advise which domain and hosting to purchase, which structure and color scheme of the site will be more advantageous.

Just creating a website for an online store is not enough. The resource must be optimized for search queries and periodically promoted. Specialists can handle this better. You can order subscription services.

Store decoration

It is advisable to decorate a children's clothing store in light or bright colors. Pictures with cartoon characters or fairy-tale heroes will also be appropriate. A good trick that both children and parents fall for is gifts for kids.

It will be enough to distribute Balloons, hoops with “ears”, cardboard masks and other little things. Children's music will not be superfluous either. Such a background will contribute to a great mood among buyers.

Bright design for a children's clothing store

Old-timers in this niche advise placing a children's corner in the store. It can be equipped with a sofa, playpen, TV, drawing table, children's slide or toys. This will allow one of the parents to relax with the child while the other is busy choosing the baby’s wardrobe.

Legal registration

To operate a children's clothing store, you will need to register an individual entrepreneur or LLC, as well as obtain product certificates.

To do this, you need to submit documents to certain government agencies (tax office, Pension Fund, Social Insurance Fund, Compulsory Medical Insurance Fund, etc.). Registration will take up to 10 days.

Suppliers should be selected that are verified and have appropriate licenses for the products manufactured or sold.

Certified products will meet high quality standards and will also have clothing size markings that meet established standards.

Children's store assortment: embrace the immensity

The initial assortment should be formed according to the season from items of a full size range.

It is better if there are more than one set of them. Based on what category of children you are targeting (infants, children preschool age

, schoolchildren).

Choose the most popular colors (pink, blue, neutral). As you sell products, identify the items in greatest demand.

Select personnel depending on the width of the assortment. He must be sociable, honest, attractive and polite. For a small store, 1-2 sellers and 1 cleaner will be enough. If you have a summer house or Vacation home with a plot, you can try yourself as a businessman. On the plot you can grow products for subsequent sale. – all about organization greenhouse farming

, calculation of investments and payback. Check out the garage production business ideas. Successful examples

from Europe. Making and selling soft ice cream is simple and at the same time profitable business

. In this topic, we will consider all the nuances of starting this business: from ice cream production technology to calculating payback.

Store opening costs
registration - about 1 thousand rubles; receiving permitting documents
– up to 10 thousand rubles;
rent (if required) – up to 70 thousand rubles; repair and purchase of equipment, office equipment, Supplies
– up to 250 thousand rubles;
staff salaries – up to 25 thousand rubles;
advertising campaign – up to 20 thousand;
other expenses - about 50 thousand rubles.

The total amount will be approximately 726 thousand rubles. However, in each individual case it may change (for example, if there is no need to make repairs).

Business payback

Is it profitable to open a children's clothing store? Profitability of opening children's store quite high.

With proper organization of a point in a pass-through location, it will be possible to return the invested funds in a year and a half.

At the same time, tangible profits will appear after six months of stable operation, when the brand becomes recognizable and an audience appears regular customers. The average markup on products is about 130%.

This business requires frequent updating of the assortment, therefore, constant investments. Don't forget about the seasonality of business. As a rule, sales fall during the off-season. Therefore, it is advisable to “dilute” the store’s assortment with toys, handbags, accessories, and other goods.

When opening a children's products store, focus on kids. After all, they are the ones who will ultimately make the decision to purchase this or that item. Put your soul into your store, and then parents and children will come to you again and again, feeling the atmosphere of attention and ease. And of course, you shouldn’t ignore the quality of the products. Little customers especially need comfortable, beautiful things that are resistant to wear and tear.

If you prefer production to other types of activities, but do not have large finances, then you can realize your idea by creating small production. . Where to begin? What to produce? You will find the answer to these questions in the next article.

Read the topic about how to find remote earnings while on maternity leave. Useful tips for young mothers.

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One investor decided to retire in 15 years. Every month he invests 20 thousand rubles.

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Since the times of Ancient Rome, sausage has been a popular food product. She has not lost her popularity to this day. A large number of entrepreneurs want or department trading sausages.

If you don’t know the intricacies, opening a store selling sausages may seem easy to a novice entrepreneur, but you still shouldn’t underestimate this business. At first, you may well encounter a lot of different problems.

Preparing for the opening

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Market research

Before you open a store, you need to study a lot various aspects. One of these is studying competitors, in other words, you should determine how the assortment of your sausage store will differ from the products of competitors. Try to determine the circle of your future potential customers by answering the question why they should buy sausages in your store. Conducting a survey among residents of the area where you are going to locate your outlet can help you with this. During the survey, you can obtain information about customer preferences in price and brands.

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Range

An important aspect when opening a sausage store is the range of sausage products. This largely determines how much profit your sausage shop will generate. It is worth noting that purchasing too many various types sausages will not bring the desired result. Select about 30 of the most popular products and start selling them. Compile the necessary statistics for yourself and then, based on the results of your store’s work, highlight the best-selling types of sausages and remove unpopular ones.

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Business plan

One of the most important points is the business plan for your store. First of all, it is necessary for defense before a state commission, but a business plan is also useful for the entrepreneur himself. It should be recalled that opening a sausage store is not easy; it is a matter that requires proper planning. A well-written business plan that includes all the necessary information will help you take your business to a new level. Of course, everything will depend on a variety of factors: prices, store location, competition, popularity, etc., but the cost per month of work store in a large city should be an amount equal to approximately 30,000 rubles.

Trade in sausage products is considered a fast-paying business, so monthly income can amount to 60,000 rubles. up to 120,000 rub.

For all beginning businessmen, experts advise drawing up a business plan by multiplying all expense figures by two. A business plan drawn up in this way will help determine whether your finances are enough to open a sausage store. With such a calculation, some financial difficulties may arise, so think about the loan option in advance, and also do not forget about state aid entrepreneurs.

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Room

The next thing you need to think about is the premises itself, where the sale of sausages will begin. Having already collected all the necessary data about your future business, you should think about renting premises. First, carefully consider the location of your store: it should be in the most optimal location with minimal competition, as many possible consumers as possible (in other words, in a crowded place and always in plain sight) and have an adequate rental price. Secondly, the room itself must correspond sanitary standards and have enough space for your business. It should be noted in advance that in order to prepare all documents and certificates for trade, you will need to contact a lawyer in your region, since the list of required documentation may vary.

As soon as the room is completely at your disposal, start arranging it. The main focus of a sausage shop can be good refrigeration equipment. Many sausage manufacturers offer their own branded equipment, so try to explore and use this option, it can help you save money.

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In addition to the equipment, it is worth thinking about the design of the room itself. When dealing with this issue, try to think about both your customers and your staff. A few appropriate decorations will help increase the prestige of your store, and having at least a couple of pots with plants will make your space more cozy and homey. By the way, for all this it makes sense to turn to experienced designers.

Finding suppliers usually does not take much time, but this only means that their choice must be taken carefully. Experienced entrepreneurs, when choosing suppliers, strongly recommend that you familiarize yourself with the company’s activities by driving up to them and evaluating, as they say, with your eyes, not your ears. Pay special attention not only to price and product quality, but also to location. Also, do not forget about the company’s performance indicators and delivery schedule. The latter is especially important during the holidays, when the supplier will directly determine whether your store is able to serve all customers. The inability to provide such service can give the store a bad reputation. Think about whether you will cooperate with one supplier or several, this is also an important question. Long-term relationships with suppliers will save you not only money, but also your nerves.

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Staff

A lot will depend on the personnel in your business, so be no less careful in choosing them than in choosing suppliers. Particular attention should be paid to the seller. Sellers are people who are in direct contact with customers, they are the face of your store, so they must first of all be able to easily and pleasantly communicate with customers and leave a pleasant impression. Everything else will come with experience, namely knowledge of all the features of the product being sold. It often happens that the buyer does not even know what product he needs and how much he is willing to fork out. In these matters you will need the help of an experienced seller.

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Opening and promotion

So, your store is open and your business plan is starting to work. Now you need to think about promoting it. You can’t, having started your own business, immediately let it take its course. To convince people to buy your product, you can offer them several types of advertising:

name of shop. Oddly enough, a suitable name is one of the main secrets of store advertising. It should be light, memorable and indicative of the product you are selling;
signboard. If your store is located in a crowded place, then you should not save money on a quality sign. It should not only be catchy and bright, but also interesting and original. Of course, if your store is located in an alley, then a large sign is inappropriate here. In this case, more attention should be paid to the design of shop windows and windows;
stock. Your store should become “alive” and constantly attract new visitors! Carry out various promotions there, don’t be stingy with hiring students for temporary work and allow customers to try out your product by tasting it. Even if you have a small store, promotion should not bypass it. All promotions you run are a sign that you are interested in your customers. They appreciate it;
bags with logo. Simply print bags with your store's name and logo and provide them to customers for free. In this case, customers will no longer forget the name of your sausage store, and passers-by will have the opportunity to get to know it by seeing your logo on someone else’s package. The circulation of packages usually costs only 5,000-10,000 rubles. and provides the store with advertising for approximately 3-6 months;
distribution of leaflets. Let more people know about your existence - hire a promoter and distribute leaflets with your promotions. By the way, after hiring a person for such a job, try to monitor the honesty of its implementation. A considerable number of people working in this field tend to deceive the employer, for example, by throwing most of the leaflets into the trash.

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