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Business plan for opening a small hotel with 20 rooms in a city with a population of 700 thousand inhabitants.

How much money do you need to start a hotel business

According to preliminary calculations, it will take about 11,610,000 rubles to open a hotel with 20 rooms in a rented room:

Investment capital is planned to be collected from the personal funds of the project initiator (30%) and borrowed capital - a bank loan (16% per annum for 5 years).

Description of the offered products and services

In our hotel, clients will be offered standard double rooms (9 units), single "budget" (8 units) and double "luxury" (3 units). The price of a single "budget" is 2000 rubles. per day, double standard - 3200 rubles, double deluxe - 4400 rubles. The maximum capacity of the hotel will be 32 people. Visitors will be provided with free wi-fi, iron with ironing board, set of bathroom accessories. A shop and a buffet will be open from 07:00 to 23:00, where you can buy hot pastries, drinks, confectionery products, tea, coffee and personal hygiene items. According to our calculations, the average annual occupancy of the hotel in the first year of operation will be 70%. That is, on average, out of 20 rooms, 14 will be paid. The peak, busiest period will fall on September - December and February - May. A decline in demand for hotel services is expected in January and during the summer period from June to August. We will also take into account the time to promote the business, to create a base of regular customers.

Potential Annual Revenue will amount to 15.12 million rubles.

Download hotel business plan

Hotel production plan

The size of the leased premises according to the plan will be 580 square meters. The premises will be located in a densely populated part of the city, a 15-minute drive from the city center. This is a very convenient location, with several access roads and ample parking. The rent will be 203,000 rubles per month. The contract is concluded for 8 years with the possibility of extension. The room meets all sanitary and hygienic requirements for such objects. Here are just a few of them:

• The volume of living space per person is at least 15 m3;
• There are all necessary communications, including hot and cold water supply, electricity, ventilation and sewerage;
• Each room will be equipped with a ventilation system;
• The garbage chute is installed on the stairwell. The wall of the chamber is lined with ceramic tiles.

The average room size will be 25 square meters. 20 meters will be allocated to the room itself, the rest - to the bathroom and corridor. In total, the hotel will be equipped with 20 rooms (this is optimal for a room area of ​​580 square meters). 500 sq.m. will be allocated for accommodation. meters. The rest of the space will be dedicated to the reception, utility rooms, staff room, ironing room and a small shop-buffet. A standard hotel room will include two 145 cm wide beds, a wardrobe, a mirror at the entrance, a nightstand for suitcases, a telephone, a small TV, two table lamps, two chairs, an armchair, a couple of nightstands for small items and a mini-fridge. The floor covering will be soft carpet. The director (manager), reception workers (2 people), cashier (2 people), service personnel - cleaners and laborers (5 people), room booking agent, advertising and promotion manager of the hotel will be employed as the staff of the organization , accountant, buffet worker (2 people). The total staff will be 15 people. Wage Fund - 248 thousand rubles per month.

What taxation system to choose for opening a hotel

The organizational form of the hotel will be a company with limited liability with two founders. As a taxation system, it is planned to apply the simplified tax system (“simplified”), 15% of the organization’s profit.

Marketing and Advertising

The following advertising channels are planned to be used as ways to promote hotel services:

Hotel financial plan

The final stage of the business plan is the calculation of profitability and return on investment. The fixed monthly expenses of a mini-hotel will be:

Total - 848,760 rubles per month.

How much can you earn at the opening of the hotel

Net profit at the end of the month of work will be 349,554 rubles, profit per year - 4,194,648 rubles. The profitability of the business is 41.2%. With such indicators, you can count on a return on investment after 33 months of hotel operation.

Recommended download hotel business plan, from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step-by-step plan for opening a hotel

1. Creation of a marketing strategy, market analysis.
2. Search and purchase of premises.
3. Registration and obtaining certificates, permits.
4. Purchase of equipment, furniture.
5. Hiring staff.
6. Arrangement of rooms in accordance with the requirements and norms of regulatory authorities, GOST.
7. Advertising.
8. Starting a business.

How to choose equipment for activities

When choosing equipment and furniture, it is worth remembering that there is a mandatory minimum set of equipment that should be in every room. You will need to buy a table, chair, bed and wardrobe. It is also necessary to install a lamp, hang a mirror, lay a carpet or bedside rug. When choosing the necessary one, it is worth giving preference to a single style of room design. Harmony is the way to business prosperity.

Which OKVED to indicate during registration

• 10 - hotel activities;
• 20 - provision of places for short-term residence;
• 30 - camping activity;
• 90 - provision of other places for temporary residence.

What documents are needed to open

To legalize a business, registration of an individual entrepreneur or LLC is required. If the opening of a hotel is planned in a residential premises, a change in the status of the premises will be required.

Do I need permission to open

Opening a hotel is not subject to licensing. Obtaining a certificate for assigning stars is a voluntary service. But it is necessary to obtain permission from the SES and the fire inspectorate.

Opening technology

The technology for opening a hotel is whether a new building will be built or apartments located on the first floors of high-rise buildings will be converted in the private sector. With new construction, it is worth adhering to the requirements of norms and GOSTs. If redevelopment is carried out, the main thing is to legalize it. The prosperity of a business depends on the quality of the services provided: the cleanliness of the room, the availability of an Internet connection, the attentiveness of the staff play an important role. The choice of individual style is the way to recognition. Make the hotel the best in the region, and it will bring a significant profit.

We decided to start our own hotel business? This is a fairly promising and profitable business, which proper organization pays off fairly quickly. The main thing is to choose a place where to open a hotel and advertise it correctly. The best option for beginners is a classic mini-hotel with 10-15 rooms. It is not difficult to open it, and with the right approach, it brings profit no less than a traditional hotel.

Studying the market

Thinking about how to open a mini hotel? First of all, study the existing market. Where should you open a hotel? where it will be in demand. These are resort towns, large metropolitan areas, popular tourist settlements. Think about who will be staying in your rooms. Students and young people usually choose hostels - they are satisfied with the low price and shared rooms.

A mini-hotel is an ideal choice for a novice entrepreneur

Mini-hotels are used by people aged 23 to 65 who prefer to live in a separate room. Mini-hotels are also popular with couples, couples with children and business travelers. Think about which one target audience can become your client.

Note: make a portrait of your consumer, having calculated his age, income level, the services he needs. Based on this, you will be able to build a future hotel promotion strategy.

Then do competitor analysis. Your city probably already has hotels and mini-hotels, since this business brings good money. Find out what room stock they offer, what price range and what Additional services. Find out about room occupancy, opening hours, etc.

Then find the market leaders. It is they who set the tone for the entire hotel business in the city, shape the habits of guests and probably know how to dump. You will need to adapt to the leaders, while offering your visitors more Better conditions for less money. Or at least the same conditions.

What format to open

If you do not have serious experience in the hotel business and a huge start-up capital, then the easiest way is to open in the format of a mini-hotel. This is a small hotel, which consists of a maximum of 30 rooms. Similar mini-hotels are located near the main key infrastructure facilities:

• bus stations;
• railway stations;
• metro stations;
• road junctions;
• downtown;
• close to popular attractions;
• near gas stations or along highways.

A mini-hotel can be built or rented

A mini-hotel implies the presence of a shared kitchen and microwave in each room, several showers and bathrooms. In some cases, showers can be installed right in the rooms. A prerequisite for today is the presence in the hotel of high-speed Wi-Fi Internet. It would also be useful to have a convenient parking nearby, but this is an optional option.

Production plan

Let's look at what it takes to open a hotel with 20 rooms. This is a classic size for a mini-hotel. The numbers should be divided as follows:

1. 3 deluxe rooms. Here it is necessary to make high-quality repairs, equip your own bathrooms, install all the necessary furniture in the rooms and household appliances, create kitchenettes.
2. 13 rooms under classic double rooms. Moreover, make 7 rooms with two single beds, 6 with double beds.
3. Allocate 4 rooms for single rooms.

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You will also need to equip a full-fledged kitchen for cooking, supplying it with utensils and household appliances, as well as create a comfortable bathroom for several people. In addition, the mini-hotel should have a reception desk with an administrator, technical rooms for storing washing supplies and linen, a boiler room and a separate room for washing and ironing.

Furniture in the hotel should not be chosen the cheapest. It is advisable to install beds with metal frames, wardrobes with strong doors on several hinges, cover the floor with industrial linoleum or “office” laminate.

Additionally, the mini-hotel can be equipped with a small bar and a gym. This will allow you to significantly expand your reach of customers and bring in additional funds.

Financial plan

There are two options for the development of events:

1. Find a suitable size room and rent it.
2. Build a hotel from scratch.

Of course, the first option will require less initial costs, but you will give a solid amount every month, reducing your own income. The second option will require serious investments, but in the end you will have your own building in a convenient location, which you can then sell or rent out if you get tired of doing business.

Building your own building takes about two years. The expected investment amounts are as follows:

1. Obtaining permits, research and design work- 1 million rubles.
2. Construction of the building, finishing - 10 million rubles.
3. Landscaping of the surrounding area, creation of own parking - 1 million rubles.
4. Purchase of furniture and equipment - 5 million rubles.
5. Other expenses - 1 million rubles.

In total, building your own facility will cost you about 18 million rubles.

A year of hotel operation costs about 4.5 million rubles, of which:

1. Taxes, wages - 2.5 million.
2. Utilities, operating expenses, purchase of linen, washing supplies, etc. - 1.5 million.
3. Other expenses - 0.5 million.

The expected profit from the hotel is about 7.5 million rubles. Rooms with an average cost of 1000 rubles per day will bring you: 1000 * 20 * 30 = 600,000 per month or 7,200,000 per year when fully loaded (in practice, this figure is 10% less, since to ensure 100% occupancy of the rooms all year round not quite easy). With the right organization, you will receive 6,500,000 million from the rooms and about a million more rubles from the bar - gym. Net profit will be 7,500,000 - 4,500,000 = 3,000,000 rubles per year.

Note: our 3 million does not include the rent for the building. If you build your own, then these 3 million will be your net profit. If you rent it, then about 1.5-2 million more will need to be paid for rent.

It turns out that building a hotel from scratch will pay off in 5-6 years. A rental building with an income of 1 million a year will pay off in 5 years. Therefore, building your own is much more profitable. Or look for options with a mortgage - it is better to pay off the debt for your building than just give money for rent.

In a mini-hotel, the administrator can act as a security guard

Work organization

Do you want to learn how to open a hotel from scratch? The first thing you should do is register. We recommend that you form an LLC and work according to a simplified taxation scheme. You can, of course, make an IP, but in this case you risk more serious fines and liability.

* Calculations use average data for Russia

Owning your own hotel business is the dream of many entrepreneurs. Moreover, this direction is considered promising and profitable. The gradual development of the tourism business in our country leads to the development of the hotel industry. Moreover, not only large world concerns open their own hotels in Russia, but also small companies and even individual private entrepreneurs.

Experts believe that the most popular these days are not large hotel complexes, but the so-called mini-hotels. The cost of accommodation there is much lower, and the level of service is often not much inferior to the level of service in the hotels that are part of large network. Moreover, economy class seats are of the greatest interest when it comes to large cities. Mini-hotels include establishments with up to fifty rooms. In addition to the actual rooms, guests can be offered a cafe-bar, a sauna or a bathhouse, billiards and even a swimming pool.

Russian hotel business operators offer two main options for their customers: accommodation in a first-class hotel, where the cost of a room in large cities can be over 10 thousand rubles per day, or two-, three-star hotels, where you can rent a room for 1,000 rubles per day. For this reason, it is this intermediate segment of economy class hotels that attracts the greatest attention of entrepreneurs who own private houses or cottages.

If you still decide to try your hand at the hotel business, you should decide in advance on the format of your future hotel and its location. The most common option is a small hotel in a large city (first of all, its guests are visitors and business travelers).

Renting an apartment or house as a hotel from a third party is not the best option. You will spend a lot of money on repairing premises that, in fact, will not belong to you.

Another problem is high price rent, because of which you will have to increase the prices for your guests. And, finally, this option is associated with many risks - from increasing rental rates before the change of owners of the apartment or house.

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few better option building their own building for a small hotel. Firstly, if you live in a large city, then there is a high probability that you will not be able to find a favorable place for building (ideally in the city center or at least close to it and a transport interchange).

For all these reasons, in most cases, a small part of an existing or former hostel, basements, several apartments located on the same landing or on two floors at once are used for a small hotel, and a part of a residential building or a detached building is purchased for these purposes.

Communal apartments are very popular for organizing mini-hotels, which are settled and then repaired. In this way, six to eight separate numbers can be created. At the same time, ordinary apartments are less convenient in terms of planning for restructuring. Accordingly, the costs of redevelopment and additional engineering approvals from the BTI will be much higher. On the other hand, having a separate entrance and an entrance with 24-hour security or a concierge will be your advantage.

Consider the total costs of such a hotel project. They are made up of market value the property itself, the cost of repairs and redevelopment (if necessary). Add to this the cost of buying furniture, conducting electrical wiring, installing plumbing and other equipment. According to approximate estimates, they will amount to about 10-13 thousand rubles per square meter.

Note that this is the cheapest option for organizing a mini-hotel, which does not fully comply with the requirements of the law. After all, if you do everything right, your hotel should be located in a non-residential area and meet a number of SES requirements, fire supervision and safety standards. A license to open and run a hotel business is not required, but many owners of mini-hotels undergo voluntary certification at the Rospromtest certification center. To issue voluntary certificates or not is a difficult question. On the one hand, certificates are necessary if you are aiming to develop your business, because they guarantee high quality service and safety of your guests, and on the other hand, their receipt is associated with considerable costs, both financial and time.

Ready-made ideas for your business

If the project of your hotel and its development plan assume the presence of enterprises Catering, then you will also have to obtain a license for the retail sale of alcoholic beverages.

It will also take a lot of effort and time to transfer premises from the housing stock to non-residential, obtaining all the necessary permits and approvals. There is nothing surprising in the fact that many owners of such hotel establishments do not register and do not issue any permits, acting illegally. First of all, this concerns hotels, the number of rooms in which does not exceed four and which are located in small apartments. Thus, their owners reduce their costs through tax evasion and can set the cost of living in their "hotels" below the average market.

Ready-made ideas for your business

But this scheme of work has its obvious drawbacks. To begin with, this activity is illegal and any complaint from dissatisfied customer to the relevant authorities will lead to its termination, and the owner of the "gray" business will have to pay considerable fines. Add to this a sharp limitation in the number of your customers and partners. For example, you cannot accept corporate clients(travel allowance), as your company will not be able to provide them with documents for financial reporting.

For the same reason, you will be extremely limited when promoting your hotel services through the media, you will not be able to add information about it to various directories. True, many entrepreneurs are not afraid of all this, and they quite successfully get by with word of mouth. The capacity of such mini-hotels is extremely small, and the costs of organizing them are minimal, so the payback period for semi-legal establishments is much shorter than for those who conduct their business according to the law, and, according to various sources, are a little more than two years.

Demand for mini-hotel services depends on the season. However, the season may vary, depending on their location. For example, when located in a recreational area, consider the flow of tourists and vacationers. If the hotel is located in a large city, then the season falls on those months when applicants from the region and other cities come to enter the universities of your city. Partly among the competitors of mini-hotels can be called private apartments and apartments, which are rented by their owners by the day. However, hotels are still intended for longer stays and in this case are more profitable than apartments rented for a day.

As the experience of other entrepreneurs shows, the main factor that guides people when choosing a mini-hotel is still the price, and not at all a beautiful renovation or a very convenient location (although these two conditions are of some importance, especially if you are focusing on more paying audience). But if you count on a constant influx of customers and rely on mass character, it is worth minimizing costs and, consequently, the cost of services. Savings are achieved, as a rule, by optimizing costs.

Ready-made ideas for your business

In the hotel business, there great amount various tricks. Even saving on small things as a result allows you to save a lot of money. Unfortunately, all these things are not taught anywhere, they are comprehended only in practice. But it is important to remember that saving should not turn into greed and in no case go to the detriment of the convenience of your guests. For example, you can purchase liquid soap and shampoos and pour them into dispensers, which will help to significantly reduce their consumption. However, completely remove the standard set from the room detergents not worth it.

Experienced entrepreneurs who have been working in the hotel business for a long time know that their income directly depends on whether their guests like the living conditions or not. Therefore, they offer guests the opportunity to make free phone calls within the city (except for calls to Cell phones), access to the Internet, services for copying materials (these services can be provided for a fee, at the request of customers).

The other two conditions for the success of your business are maximum cleanliness and a high level of service. This can be achieved without great expense. If you position your hotel as a budget establishment with affordable prices, you should not invest in the development of design projects for each room, in expensive repairs, furniture and utensils. But it’s definitely not worth saving on the services of a cleaning lady.

Another important issue is the careful choice service personnel. Even if the entire staff of your hotel includes one administrator, two maids, a cook, a dishwasher and a cleaner, this does not mean that you can afford to serve your guests badly. The usual signs of attention, courtesy and helpfulness will create the most favorable impression about your hotel. As professionals say, the success and popularity of a hotel establishment directly depends on the atmosphere that develops in it.

Also make sure that your guests do not worry about their safety. Many, even the smallest hotels, install panic buttons, safes for storing valuables of guests, offer them life, health and property insurance services. In addition, if the client is going to settle in a hotel for a rather long period, its owners often offer to resolve issues with temporary registration.

Nutrition deserves special attention. Some hotels offer only partial meals (for example, only breakfast and hot drinks), some do not have their own kitchen, ordering all the dishes in a nearby cafe or restaurant, or even purchasing ready-made semi-finished products in grocery stores. As experienced hotel owners say, the cost of organizing a kitchen and preparing lunches and dinners rarely pays off.

Mini-hotels that exist in large cities can be divided into three main types - an ordinary apartment without much renovation in a residential area, a large apartment (3-6 rooms) in good condition and apartments in a private house. Accordingly, the cost of staying in such hotels also changes, which can range from 500 to 3000 rubles per day.

It is widely believed that the payback period for a small hotel for long-term leases is from 15 years. However, in practice they turn out to be somewhat less - from 5-6 to 9-12 years.

The cost of opening a short-term rental mini-hotel can be returned even faster - within the first three years of operation (subject to renting rooms by the day and renting for at least six months a year). When doing your calculations, factor in the monthly costs of maintaining your hotel, which will be about a third of its income. This amount includes the fund wages, utility bills, expenses for repair and maintenance of equipment.

A separate expense item is attracting a constant flow of customers. In most cases, the owners of mini-hotels place information about their services on the Internet, in free advertising publications and in various information catalogs and directories. Some also cooperate with various intermediaries: real estate agencies and travel companies.

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Profitability calculator for this business

Modern mini-hotels are considered one of the most promising types of business. Many entrepreneurs, considering high profitability such a case, they are interested in how to open a mini hotel that will bring good profit. According to experts, a hotel in a tourist center or any major city will pay off in about 5 years. If you build a hotel in any other place, you will be able to return the funds invested in the business in 9 years.

Important Legal Issues

In our country, a license is not needed to run a hotel business, so you do not have to draw up documents to open a hotel. But, if you want to sell alcoholic beverages in a hotel, you cannot do without a special license. To attract more customers to your business, you can certify services.

Before you open a hotel from scratch, you should register as Self employed, as well as present documents that confirm the ownership of real estate. In addition, it is necessary to agree on all important points with such authorities as SES, fire inspection and others.

Accounting can be kept under a simplified taxation system, and on absolutely the same terms, both for small hotels and for large hotels with a large number of rooms.

Choose a room

Some entrepreneurs are interested in how to open a hotel in an apartment. To do this, they buy communal apartments and equip them under hotel rooms. But in this case, serious problems with the BTI can arise. Of course, this problem can be solved, but it will take a lot of time and money.

Building a building for a hotel is too expensive. In addition, today it is difficult to find a free building plot in an area with developed infrastructure and excellent landscapes. Therefore, many mini hotels are equipped in basements, former dormitories, or they buy several floors in a residential building for this. In this case, this type of hotel will be called guest or furnished rooms.

When developing a business plan for a mini-hotel, do not forget to consider in which room you plan to open this establishment.

According to the state standard, the following requirements are established for the premises of a mini-hotel:

• Permanent power supply;
• Cold and hot water;
• The temperature in the rooms is at least 18.5 degrees;
• TV;
• Ventilation;
• Telephone.
• In addition, the hotel must be connected to sewerage. If it is not possible to connect to centralized sewer networks, a local treatment plant should be installed.

The hotel should be equipped with a separate room for washing clothes, usually a laundry room, as well as a lounge.

Where to begin?

In the hotel business, competition is quite high, as well as in the entertainment field, for example,. Therefore, it is necessary to carefully work out the pricing policy, provide convenient access roads, equip cozy and comfortable rooms, and also establish high-quality service. When developing a business plan for a mini hotel, you must take into account all these important points, otherwise you will go bankrupt in the near future.

Rooms: equipment and size

Rooms in mini hotels must comply with established requirements. The area of ​​a single room should not be less than 9 square meters. meters. In multi-bed rooms, one person must have at least 6 sq. meters. For seasonal business, rooms can be equipped with a calculation of 4.5 sq. meters per person.

In addition, the equipment of the rooms must also comply with the requirements of GOST.

Each room must have:

• Cupboard;
• Bed;
• Chair;
• Table;
• Bedside table.

Bathrooms also have special requirements. One shared bathroom should be designed for ten guests. Similar requirements apply to showers. Therefore, order a high-quality headset from cabinet furniture manufacturers.

List of services

A modern mini hotel as a business is quite profitable and promising direction. Services that are offered in hotels and mini-hotels are divided into mandatory and additional.

Mandatory services are:

1. Housekeeping;
2. Ironing clothes;
3. Wake-up at the personal request of the guest;
4. Timely change of bedding and towels;
5. First aid;
6. Responsible storage of valuables;
7. Internet access;
8. Taxi call.

All other services, such as a sauna, cafe, billiards or a swimming pool, the owners of mini hotels and inns can provide at their discretion.

Recruitment

Before you open a mini hotel in a private house with 10-15 rooms, you need to hire attendants:

• CEO. It could be your business partner. Salary 5 thousand dollars a month.
• Administrator. For this position, you need to hire two people who will work in shifts. These employees are usually paid around $400.
• Maids. If the hotel is small, three or four people are enough. They also work in shifts. Each maid receives approximately $200-$300.
• Accountant. A start-up hotel, which does not have a large flow of guests, can use the services of a third-party specialist. For his work will have to pay monthly 150-300 dollars.
• If you want to open a bar or cafe in a hotel, you need to hire a bartender, a cook and a waiter.

At first, mini hotels are usually family members and relatives of the owners. It is easier to negotiate with them about payment, as well as about working after hours. Many guests who understand the difference between a hotel and a hotel where the owners themselves work prefer to stay in such establishments.

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How to attract clients?

The hotel will be filled with guests at any time of the year, if you work out correctly client base. This should be done long before the opening of the hotel. Also, decide what you need to open a hotel that will be popular.

Usually families with children, travelers who prefer outdoor activities, as well as people who come to another city on a business trip, usually stay in mini hotels.

Clients can be attracted through:

1. Travel agencies.
2. Specialized sites on the Internet.
3. Joint ventures.

If you cooperate with a major travel agency, you can provide a large flow of customers. To work with them, you should provide a catalog with photos of rooms and prices for services.

important role in promoting hotel services advertising plays. You can advertise a mini hotel on the radio, on television, in the media or on the Internet. For this you will have to spend 1-2 thousand dollars a month.

Profit

All businessmen work for profit. If the work of the hotel is organized correctly, your income will be 40% of the invested funds. In order for your business to develop and bring good profit, you should consider typical mistakes that other entrepreneurs allow:

Don't skimp on hotel design. The unfortunate location of the rooms scares away the guests. Customers should not see carts full of dirty laundry or hear smells coming from the kitchen.
Do not employ unqualified or untrained personnel. This will allow you to avoid conflict situations with guests and maintain the reputation of the hotel.

The hotel business is quite a profitable business. If you have made a firm decision to work in this area, first familiarize yourself with all the intricacies of the hotel business and assess the situation that has developed in the market for these services. To build a profitable hotel business, you need to conduct a thorough marketing analysis. Its results will help you make the right informed decision.