The most famous companies in the world. The largest and most valuable companies in the world. Kurs group of companies
Almost everything you buy in stores is produced by 10 multinational corporations. Mars or Snickers, Sprite or Fanta, Jakobs or Maxwell - whatever you choose, the profit will go to one hand.
For example, Unilever makes everything from Dove soap to Klondike chocolate. In turn, Nestle owns shares of L'Oreal, which offers not only cosmetics, but also Diesel jeans.
Despite the wide range of brands, in the end, all sales revenues end up in the hands of ten giant enterprises.
Kraft Foods
The company was founded in 1903 by James Craft. It is currently the second largest packaged food corporation in the world. Sells products in 155 countries around the world. In Russia, the company produces chocolate under the trademarks Alpen Gold, Milka, Vozdushny, Toblerone; chocolates "Wonderful Evening" and Cote d'Or; coffee Carte Noire, Jacobs and Maxwell House; Estrella potato chips.
Nestlé S.A.
The world's leading food producer. The company boasts one of the largest annual turnovers. In Russia, it produces a wide range of food products under the brands Nescafé, KitKat, Nesquik, EXTREME, Russia is a Generous Soul, Bon Pari, Nuts, Golden Mark, Maggi, Perrier, Friskies, Felix, Purina ONE, Gourmet, Darling.
Procter & Gamble
The world's leading consumer goods market and the world's largest advertiser, with annual advertising spending in excess of $8 billion. The main brands of the company: detergents and cleaning products Fairy, Tide, Ariel, Mif, Ace, Mr. Clean, Lenor, Comet, Mr. property; Pampers diapers; feminine hygiene products Always, Tampax, Discreet; hair care products Wash & Go, Head & Shoulders, Pantene, Shamtu; body care products and perfumes Camay, Old Spice, Hugo Boss, Dolce & Gabbana, Gucci and more.
Johnson & Johnson
Produces cosmetics, sanitary and hygienic goods, medical equipment. The corporation includes more than 230 subsidiaries. Johnson & Johnson produces a wide range of medicines, body care products under brands such as Acuvue, Doctor Mom, Imodium, O.B., Penaten, Vizin and much more.
Unilever
One of the leading manufacturers household chemicals, food and perfumery. The following trademarks (brands) owned by Unilever are represented in Russia: Lipton, Beseda, Knorr, Rama, Baltimore, Inmarko, Rexona, Ax and many others.
Mars Inc.
Each of us encounters Mars products every day. The following goods are produced in Russia: M&M's, Snickers, Mars, Dove, Milky Way, Skittles, Twix, Bounty, Celebrations, Starburst, Rondo, Tunes, Pedigree, Whiskas, Kitekat, Chappi, Royal Canin, Uncle Ben's, Dolmio, Juicy Fruit, chocolates A. Korkunov.
Kellogg's
One of the largest producers of breakfast cereals and products fast food. Kellogg's trademarks are little known in Russia. For example: Kellogg's, Keebler, Cheez-It, Murray, Austin, Famous Amos.
General Mills Inc.
One of the world's largest corporations. Engaged in the production of food, toys, clothing and owns an extensive network of restaurants. On the Russian market Generall Mills brands such as " green giant» (canned corn, peas, beans and tomatoes), Häagen-Daz premium ice cream and Nature Valley muesli bars.
Formally, the corporation was founded not so long ago, in 1965, by merging companies The Pepsi Cola Company and Frito Lay. In Russia, the company sells products under the following trademarks: 7up, Mountain Dew, Mirinda, Aqua Minerale, Russkiy Dar, Ya, J-7, Tonus, Fruit Garden, Favorite, Tropicana, Lay's, Cheetos, Xpycteam, Adrenaline Rush, House in the Village, Agusha, Imunele, Miracle, Essentuki.
Coca Cola
The world's largest manufacturer of syrups, concentrates and soft drinks. One of the largest companies in the USA. Sells its products in more than 200 countries. In Russia it is represented by the following trademarks: Coca-Cola, Fanta, Sprite, Powerade, Schweppes, Dobry, Rich, Bon Aqua, Burn.
1 Apple
Year of foundation: 1976
Industry: IT, electronics
Apple Inc. was created by Steve Jobs and Steve Wozniak. More than once in history, it was on the verge of collapse, but Jobs, who took the failures of the company to heart, did everything for her success. To date, Apple Inc. acquired more than 30 companies.
Brand value:$87.1 billion
Cost dynamics:+129% for 2012
The Apple brand has long been a sign of belonging to the cream of society: it is considered very prestigious to have an image of a bitten apple on a smartphone or computer, and even heroes contemporary films as if by chance they demonstrate the company's new products on the screens.
It is Apple Inc. the first to mass-produce personal computers and use a graphical user interface. The company's core business was established in 1984 with the creation of the 32-bit Macintosh. iPod audio player, iPhone touch smartphone, iPad tablet computer are the most famous products of the company. The revolutionary design of devices gained popularity among consumers, and a competent PR campaign ensured leadership in the electronics and information technology market. For February, 2012 capitalization of Apple Inc. exceeds the total value of its competitors - Google and Microsoft.
2.Microsoft
Year of foundation: 1975
Industry: development software
The company, led by two student friends Bill Gates and Paul Allen, began work by creating a Basic language interpreter for the Altair 8800 personal computer. In 1983, Allen left the gradually gaining momentum of Microsoft Corporation. Steve
Brand value:$54.7 billion
Cost dynamics:-2% for 2012
It is no coincidence that the Microsoft brand has taken the top spot in the consumer perception rankings. Respondents note the positive impact of the company on their lives and the fact that its services meet individual needs. Microsoft Corporation is a leader in software production: it has developed the Windows family of operating systems, Microsoft Office document programs, as well as the notorious Xbox, a game console that has become a serious competitor to the Sony PlayStation 2. The company's products are sold in more than 80 countries around the world, and programs have been translated into more than 45 languages.
In recent years, the corporation has been hit by the EU antitrust commission, and Microsoft Corporation has repeatedly paid large fines. However, the company is still the most popular and respected among consumers.
3. Coca Cola
Year of foundation: 1886
Industry: production of soft drinks
The author of Coca-Cola is pharmacist John Stith Pemberton from Atlanta, and his accountant Frank Robinson came up with the name. At first, the novelty was used as a cure for "any nervous disorder" and was sold at the Jacobs drugstore for five cents a glass.
Brand value:$50.2 billion
Cost dynamics:+8% for 2012
Few people know that the United States and the whole world owe the modern image of Santa Claus - a plump old man in red clothes with a white trim - to Coca-Cola. If earlier on Christmas an elf in green stockings came to the Catholics, now thanks to the efforts of the marketing department of The Coca-Cola Company for more than 80 years their brand has been firmly connected in the minds of people with the main holiday of the year.
Coca-Cola is sold in more than 200 countries around the world. Despite the fact that in the United States itself, demand for the drink has declined over the past seven years, it still the most popular in its segment. In 2011 alone, The Coca-Cola Company sold 26.7 million cases of soda.
More than once, Coca-Cola has been severely criticized for its composition and effect on the human body, but the drink is still very much loved by consumers. The main thing is to observe the measure.
Year of foundation: 1889
Industry: IT
IBM founder Herman Hollerith started out by building an electric tabulator. During World War II, the company produced small arms, and in the 1950s, the SAGE computerized missile defense system was created.
Brand value:$48.5 billion
Cost dynamics:+8% for 2012
“The Blue Giant” is the informal name for IBM, and it lives up to that name. She owns the creation of the first American Mark I computer, the first Saber air ticket reservation system, the development of a dynamic random access memory and floppy disks, as well as the mass production of personal computers IBM PC, the architecture of which became the standard for the industry and contributed to the onset of the computer revolution.
In the 1990s, IBM found it rather difficult to compete with other companies, but extensive consulting activities improved its business and now generates more than half of the company's income.
IBM owns a huge research base and for 20 years has been breaking records in the number of patents for inventions: in 2011 their number was 6180. Also, its employees have received five Nobel Prizes.
5. Google
Year of foundation: 1997
Industry: Internet
The Google search engine began as a research project of Stanford University students Larry Page and Sergey Brin. The name of the company comes from a corruption of the word googol, meaning "ten to the hundredth".
Brand value:$37.6 billion
Cost dynamics:+26% for 2012
"Google" - this neologism, which means searching for information on the Internet using Google, is so firmly entrenched in modern slang that users often use it in relation to other systems. However, the company itself is categorically against such treatment of their brand and in 2006 demanded “to use words derived from Google only when referring to Google Inc. or its services.
Under the Google brand, with the help of the most advanced technologies, a world has been created, once in which, any Internet user can easily navigate and find everything they need: here is a search engine, and Email, and the popular video hosting YouTube, and blogs, and a social network, and much more. The company also developed a browser Google Chrome leading in terms of the number of users.
6.Intel
Year of foundation: 1965
Industry: semiconductors
The company was founded by two talented inventors - Robert Noyce and Gordon Moore. Soon they were joined by Andrew Grove, who later managed to lead the Intel Corporation out of the crisis - a textbook example often cited in business schools.
Brand value:$32.3 billion
Cost dynamics:+12% for 2012
It is the most “masculine” brand: despite the fact that Intel took 6th place in the consumer perception rating, it was on the top line in a survey among men. The vast majority of personal computers run on microprocessors of the x86 family ( trademark Pentium) created by Intel Corporation. It manufactures a wide range of electronic devices and PC components, chipsets and more.
The revolutionary developments of the company have influenced today's world, radically changing it. In fact, such giants of the information technology industry as Apple and Microsoft could not exist without Intel Corporation, because it created the heart of modern computers - the microprocessor. Almost from the very foundation, the company has become a leader in its field, and competitors are simply lost against its background.
7. McDonald's
Year of foundation: 1940
Industry: catering
The founders of the company are two brothers - Richard and Maurice McDonald. However, in 1954, Ray Kroc acquired the right to franchise McDonald's from them. Six years later, he became the full owner of the company and developed its activities around the world.
Brand value:$37.4 billion
Cost dynamics:+13% for 2012
Two yellow arches, reduced to the letter "M", have long become a recognizable symbol of McDonald's. Here you can have a quick and hearty meal, while paying little money, which is why there are always huge queues in front of the ticket offices. McDonald's cafes are located in 119 countries around the world, serving about 68 million people daily.
The "McDonaldization" of society has drawn criticism from the cafe's menu and the company's business practices. In 2003, the Merriam-Webster Encyclopedia even introduced the term "macjob", meaning "a low-paying job that does not require special skills and provides little opportunity for development." Previously, this word was used in the novel "Generation X" by American writer Douglas Copeland. Despite negative reviews, McDonald's remains the most popular food service chain in the world.
Year of foundation: 1878
Industry: production of electrical, energy, medical equipment
World-famous inventor Thomas Edison founded a company originally called Edison Electric Light. After merging with Thomson-Houston Electric, it received its current name and organized mass production of light bulbs.
Brand value:$33.7 billion
Cost dynamics:+2% for 2012
It is the world's largest non-financial multinational company. General Electric is engaged in the production of household and lighting equipment, medical equipment, aircraft engines and even locomotives. She was the first to organize the mass production of electric refrigerators and washing machines, and her iconic product is the M134 Minigun multi-barreled machine gun, first used in the Vietnam War.
Despite the fact that in recent years, General Electric's business has deteriorated somewhat, the company is still an industrial giant in its industry. It even launched a cost-cutting program and continues to restructure its business, which allowed it to increase profits by 49% in the 3rd quarter of 2012 to $3.49 billion. In addition, in 2011, GE ranked 16th in the Fortune Global 500.
Year of foundation: 1916
Industry: Automotive industry
Initially, the company was created by Karl Friedrich Rapp for the production of aircraft engines: the blue and white emblem of BMW was interpreted as an aircraft propeller against the sky. The company now claims the colors are taken from the flag of Bavaria, where BMW AG was founded.
Brand value:$26.3 billion
Cost dynamics:+18% for 2012
The popularity of this brand has always been very high, and after the "Bond" interest in it only increased: agent 007 traveled on the legendary BMW. A high-quality, reliable and fast car won the love and respect of consumers long ago. The success of the company can be called a foregone conclusion: many records were set on BMW aircraft engines, and Ernst Henne became the fastest motorcyclist in the world on a BMW motorcycle.
Today, BMW AG is the world market leader in the sale of luxury cars. One of the secrets of the company's success is its CEO Norbert Reithofer called maintaining the BMW brand: “For us, it's everything. First of all, a brand is a promise that the consumer will receive a product with a certain set of qualities, and a product under this brand deserves the attitude you expect.”
10.Cisco
Founded: 1984
Industry: telecommunications
The company was founded by married couple Leonard Bosack and Sandra Lerner, who worked at Stanford University. The name Cisco comes from the abbreviated San Francisco, and the logo is a stylized image of the Golden Gate Bridge.
Brand value:$26.3 billion
Cost dynamics:+7% for 2012
This is, perhaps, one of those "pillars" on which the entire modern telecommunications infrastructure and the Internet are based. It is Cisco that manufactures the highest quality network equipment, striving to provide customers with everything they need.
At first, the company was engaged in the production of only routers (network computers that forward data packets between different network segments. - Ed.), but since then its range has expanded significantly. Now Cisco also produces universal gateways, cable modems, DSL equipment, video surveillance systems, and servers. You can call Cisco a monopoly in its field, because the world's leading organizations and Internet providers turn to the company for products. In Russia, Cisco plans to participate in the creation of the Skolkovo innovation center by establishing the Academy of IT Professionals on its territory.
The rating is based on the list provided by Forbes magazine in 2012. The criterion for its formation was the assessment of companies' income over the past three years and the share of their profits in their industry. Also, consulting firms Landor and PSB conducted a survey among consumers to create a rating of their perception.
Text: Ksenia Menshchikova
The financial and economic magazine Forbes in 2013 published a list of the 100 most expensive brands peace. Most of them are known to a wide audience, but there are also those that few people have heard of, at least some of us did not know about them.
1 Apple
American corporation, manufacturer of personal and tablet computers, audio players, phones, software.
2.Microsoft Corporation
One of the largest transnational companies producing proprietary software for various types of computing equipment - personal computers, game consoles, PDAs, mobile phones and others.
3. Google
The largest on the Internet search system
4. The Coca-Cola Company
American food company, the world's largest manufacturer and supplier of concentrates, syrups and soft drinks.
5. IBM
A multinational corporation headquartered in Armonk, New York (USA), one of the world's largest manufacturers and suppliers of hardware and software, as well as IT services and consulting services.
6. McDonald's Corporation
American corporation, the world's largest chain of fast food restaurants
7. General Electric
American diversified corporation, manufacturer of many types of equipment, including locomotives, power plants (including nuclear reactors), gas turbines, aircraft engines, medical equipment, household and lighting equipment, plastics and sealants.
8.Intel Corporation
An American corporation producing a wide range of electronic devices and computer components, including microprocessors, system logic sets, etc. Headquartered in Santa Clara, California, USA.
9. Samsung Group
Industrial concern, one of the largest in South Korea chaebol, founded in 1938.
10 Louis Vuitton
French fashion house specializing in the production of suitcases and bags, fashion clothes and luxury accessories under the eponymous trademark.
11. BMW
German manufacturer of cars, motorcycles, engines and bicycles.
12.Cisco Systems
American multinational company that develops and sells network equipment.
13.Oracle
American corporation, the world's largest developer of software for organizations, a major supplier of server hardware.
14. Toyota Motor Corporation
The largest Japanese automotive corporation, which also provides financial services and has several additional lines of business.
15. AT&T Inc.
One of the largest US telecommunications companies and one of the largest media conglomerates.
16. Mercedes-Benz
Premium car brand trucks, buses and other Vehicle German automaker Daimler AG.
17. The Walt Disney Company
One of the largest entertainment financial conglomerates in the world.
18 Wal-Mart Stores
American retailer operating the world's largest retail chain operating under the Walmart brand.
19. Budweiser
Brand of beer.
20 Honda Motor Co.,Ltd
An international industrial company known primarily as a manufacturer of automobiles and motorcycles.
21. SAP AG
German company, manufacturer of software for organizations.
22 Verizon Communications
American telecommunications company, one of the largest in the United States and worldwide.
23. Gillette
Manufacturer of shaving accessories.
24. Nike
American company, world famous manufacturer of sportswear and footwear.
25. PepsiCo
American food company.
26. American Express
American financial company.
27. Nescafe
Nestlé's largest brand of instant coffee in the world.
28. L'Oreal
French company, world market leader in perfumery and cosmetics.
29. Marlboro
A brand of cigarettes manufactured by Philip Morris International since 1924.
30. H&M
H&M is a Swedish company and Europe's largest clothing retailer.
31 HP
Hewlett-Packard is a major American company in the information technologies, a supplier of hardware and software for organizations and individual consumers.
32. HSBC
HSBC Holdings plc, the HSBC bank, is one of the largest financial conglomerates in the world.
33. Amazon
Amazon.com Inc. is an American company, the largest in the world in terms of turnover among those selling goods and services via the Internet and one of the first Internet services focused on the sale of real consumer goods.
34. Visa
An American multinational company providing payment transaction services.
35.Siemens
German transnational concern operating in the field of electrical engineering, electronics, power equipment, transport, medical equipment and lighting, as well as specialized services in various areas of industry, transport and communications.
41. IKEA
Dutch company, owner of one of the world's largest retail chains selling furniture and household goods.
42.Danone
French company, a well-known manufacturer of dairy products and other food products.
43.Audi
German automotive company within the Volkswagen Group, specializing in the production of cars under the Audi brand.
44. Ford
American automobile manufacturer, manufacturer of cars under the Ford brand.
46 Fox Broadcasting Company
American television network. Fox is owned by Fox Entertainment Group.
48. The Home Depot
American commercial network, the largest on the planet selling repair tools and building materials.
49. Accenture
Consulting company providing consulting services to organizations in the areas of strategic planning, optimization and organization of business process outsourcing, customer relationship management, management logistics processes, personnel management, introduction of information technologies.
50. Thomson Reuters
A media company formed from the April 2008 acquisition of Reuters by Thomson Media Corporation.
Today we have top 10 most valuable companies in the world.
Today, many people will surely recognize the company logo, because Apple Corporation has become one of the most successful companies with a market value of $ 1,397 billion.
The company was founded on April 1, 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. Initially, the trio focused on assembling home computers and releasing their own PC models, but greatest success came precisely in the last years of the company, when Apple introduced the world to its mobile product lines - iPhone smartphones and iPad tablets.
To date, the range of the company's products is very wide - smart watches, computers and laptops, tablets and smartphones, and more. But main feature The popularity of "apple" gadgets was the high quality, stylish design and the smartest marketing program of Steve Jobs.
Today the company includes thousands of representative offices, company stores and service centers around the world, the staff is about 132 thousand employees.
The headquarters is located in the USA, in the city of Cupertino, California.
$1,274 billion
Industry: Software development.
Products: Microsoft Office, Microsoft Windows, Xbox.
The third most valuable company in the world is Microsoft.
The world famous corporation was founded in 1975, today one of the richest people in the world - Bill Gates.
At that time, Microsoft was the first developer to offer packaged software for home computers, making PC management user-friendly and intuitive.
The Windows operating system was a real breakthrough, because it made it easy for ordinary users to master the PC, which brought the company incredible success and huge profits.
Today, Microsoft is also one of the leaders in the PC software market, releasing next-generation Windows operating systems, document management applications - Microsoft Office, and a number of other programs. In addition, MS produces its own mobile devices and components, video, audio and office equipment.
The headquarters is located in Redmond, Washington.
$1,020 billion
Industry: Internet.
The world-famous Internet company Google has recently changed its official name to Alphabet, as the company has long gone beyond one Google search engine, and also owns many other companies.
The heads of the Internet holding are Sergey Brin and Larry Page, who have jointly created this mega-company since 1998.
Google is headquartered in California, and the holding includes more than three dozen popular services and subsidiaries, such as AdWords, Android, YouTube and others.
Amazon Inc.
$924.52 billion
Industry: Retail.
January 7, 2019, company Amazon for the first time became the most valuable company in the world outperforming its competitor, Microsoft. She is currently in 5th place.
Amazon is an American retail company that sells and delivers various goods over the Internet.
With the help of Amazon Internet, users, suppliers and manufacturers can sell any goods themselves, using the company's website as an online platform.
The main direction of the company is the independent sale of various goods. The popularity of the service has increased due to high quality goods, low prices, prompt delivery and a wide range of different products.
The company was founded in 1994 by Jeff Bezos. The head office is located in Seattle, Washington.
By general assessment on the this moment the company employs about 647.5 thousand employees. The corporation's assets are more than $162 billion, and the annual turnover is about $232 billion.
$633.49 billion
Industry: Internet.
Facebook was developed by Mark Zuckerberg in February 2004. Today, the Facebook social network is visited by over 2 billion people daily. For one Internet project, with a market value of 633 billion dollars, this is simply an astronomical indicator of popularity and demand.
Today, Facebook generates over $22 billion in net revenue per year through advertising. In addition, Facebook is the leader among this list in terms of profitability, since the company increased its net profit by 54% in the last year alone.
The headquarters is located in Menlo Park, California.
Alibaba Group
$610.13 billion
Industry: Internet.
Products: E-commerce, online auction hosting, online money transfer, mobile commerce.
Alibaba is one of the largest virtual trading platforms in China and the world, attracting the attention of buyers as affordable prices as well as a wide range of products.
Founded on April 4, 1999, the company provides consumer, business-to-consumer and business services through web portals, as well as electronic payment services, a customer search engine and cloud computing.
The headquarters is located in Hangzhou.
$562.39 billion
Industry: Insurance, finance, rail transport, utilities, production of food and non-food products.
The company is known for its permanent owner, American investor and entrepreneur Warren Buffett. The headquarters is located in Omaha, Nebraska, USA.
The cost of one share of this company is $344,970, which makes it the most expensive share in the world.
Affiliated companies:
- GEICO (auto insurance);
- General Re (reinsurance);
- Berkshire Hathaway Primary Group (insurance);
- Berkshire Hathaway Reinsurance Group (insurance and reinsurance);
- BNSF - (railway transport);
- Berkshire Hathaway Energy (electricity and gas supply);
- McLane Company (wholesale).
In 2015, the number of participants in the annual meeting of shareholders exceeded 40 thousand people.
For this reason, the company's shareholders' meeting was jokingly nicknamed "Woodstock for the capitalists."
$492.9 billion
Industry: Conglomerate.
Products: Social networks, instant messaging, mass media, web portals, etc.
Tencent is a venture capital company, conglomerate, investment holding, and one of the largest companies in the gaming industry.
This Chinese multinational investment holding, founded in 1998, today occupies the 9th position in the ranking of the most valuable companies.
Its many services include social networks, mobile games, music, web portals, payment systems, e-commerce, Internet services, smartphones and multiplayer online games, which are among the largest and most successful in the world in their respective categories.
Tencent Seafront Towers (also known as Tencent Binhai Mansion) is headquartered in Nanshan District, Shenzhen.
Visa Inc.
$441.61 billion
Industry: Financial services.
Visa Inc. founded in 1958 and is an international company that is engaged in payment transactions and bank transfers between financial institutions.
Visa is the second largest payment system world based on data on issued cards and transactions. Visa cards can be used to pay in more than 200 countries.
Most of the company's transactions are processed using the VisaNet electronic payment network.
Remarkably, the company has four centers for processing these transfers, which are located in Colorado, Virginia, England and Singapore. They are reliably protected from possible criminal interventions and natural disasters.
Headquartered in San Francisco, California, USA.
Headquartered in New Brunswick, New Jersey.
Market capitalization as a method of assessing the value of a company
Market capitalization, along with annual income and the sum of all assets, is one of the valuation methods investment attractiveness companies.
Using market capitalization to represent the size of a company is important because the size of a company is a major factor in determining the various characteristics that investors are interested in, including risk.
Being the product of the number of shares and their value, market capitalization is not the price at which the owner will necessarily sell his company.
Despite the fact that companies are overvalued by the market or, on the contrary, undervalued, in order to get the real value of a company, it is necessary to consider its activities from a fundamental point of view.
According to Wikipedia, a brand is a trade name or trademark which have a high reputation among consumers.
Note that the brand concept is slightly narrower than the company concept. Therefore, one company can own several brands. For example, Google is a brand and Alphabet is a company.
In this article, we have collected exactly the most expensive brands in the world. Up-to-date information on January 20, 2020.
We also suggest that you familiarize yourself and compare with the list of the most expensive companies.
10 most expensive brands in the world
Apple Inc.
$205.5 billion
Industry: Electronics, information technologies.
Products: Personal computers and tablets, mobile phones, audio players.
leader of the list and the most valuable brand in the world is Apple. Today, the logo of the company will surely be recognized by many people, because Apple has become really the most successful brand that experts rating agencies estimated at $205.5 billion.
The company was founded on April 1, 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. Initially, the trinity was engaged in assembling home computers and releasing their own PC models, but the greatest success came precisely in the last years of the company, when Apple introduced its mobile product lines to the world - iPhone smartphones and iPad tablets.
To date, the range of the company's products is very wide - smart watches, computers and laptops, tablets, smartphones and more. But the main feature of the popularity of "apple" gadgets was the high quality, stylish design and the smartest marketing program of Steve Jobs.
Today, the company includes thousands of representative offices, branded stores and service centers around the world, with a staff of about 132 thousand employees.
The headquarters is located in the USA, in the city of Cupertino, California.
$167.7 billion
Industry: Internet.
The largest search network on the Internet called Google is probably known to all users of the global network. This made the Google brand one of the most expensive in the world ranking.
Experts estimated the brand's value at $167.7 billion, making it the second most valuable brand in the world.
The company, founded in 1993 by Sergey Brin and Larry Page, is focused on a search engine that handles billions of searches every day. Thanks to an advanced search engine, the creators of the service were able to implement one of the most powerful advertising aggregators on the Internet, which brings the company the bulk of its revenue.
But this is not the only product of the company. Every day there are many additional projects. Google is currently releasing mobile gadgets own production, software for them (for example, Android OS) and owns a number of popular Internet services such as YouTube, Gmail, Google Maps, Google AdWords And so on.
Headquarters: Mountain View, California, USA
$125.3 billion
Industry: Software development.
Products: Microsoft Office, Microsoft Windows, Xbox.
The world famous corporation Microsoft was founded in 1975, today the richest man in the world is Bill Gates. At that time, Microsoft was the first developer to offer packaged software for home computers, which made PC management convenient and intuitive for the user. This program - the Windows operating system - was a real breakthrough, because it made it easy for ordinary users to master a PC, which brought the company incredible success and huge profits.
Today, Microsoft is also one of the leaders in the PC software market, releasing next-generation Windows operating systems, document management applications - Microsoft Office, and a number of other programs. In addition, MS produces its own mobile devices and accessories, video, audio and office equipment.
The headquarters is located in Redmond, Washington.
$97 billion
Industry: Retail.
Products: Internet services for the sale of goods.
Amazon is an American retail company that sells and delivers various goods over the Internet.
With the help of Amazon Internet, users, suppliers and manufacturers can sell any goods themselves, using the company's website as an online platform. The main direction is the independent sale of various goods. The popularity of the service has increased due to the high quality of goods, low prices, prompt delivery and a wide range of different products.
The company was founded in 1994 by Jeff Bezos. The head office is located in Seattle, Washington.
According to a general assessment, at the moment the company employs about 647.5 thousand employees, assets in the corporation are more than 162 billion, and the annual turnover is about $232 billion.
$88.9 billion
Industry: Internet.
Products: Social network.
Facebook was developed by Mark Zuckerberg in February 2004. Today, the Facebook social network is visited by over 2 billion people daily. For one Internet project, the cost of $88.9 billion is simply an astronomical indicator of popularity and demand.
Today, Facebook generates over $22 billion in net revenue per year through advertising.
The headquarters is located in Menlo Park, California.
$59.2 billion
Industry: Food industry.
Products: Soft drinks.
The world's most famous carbonated soft drink, Coca-Cola, generates more than $6 billion in net profit per year for its company.
The famous beverage brand was founded in 1882. Today, the company's product list also includes Fanta, Sprite, Diet Coke and Schweppes drinks. Due a large number own assets, high profitability, a huge staff and profitability, the Coca-Cola brand is valued at $59.2 billion.
The headquarters is located in Atlanta, Georgia.
$53.1 billion
Industry: Electronics.
Products: Electronics, Appliances, shipbuilding, aircraft building, finance, chemistry, entertainment.
Samsung is known for international market as a manufacturer of electrical appliances.
It was founded in 1938 in South Korea. Sanyo and Samsung merged in 1969 to form the Samsung Group. There was a change in approaches in marketing, amendments were made to the mission of the company. In 1980, the first models of Samsung air conditioners appeared, which was the beginning successful development companies in European and Asian markets in the field of climate technology.
In 1983, the company began manufacturing personal computers. In 1991-1992, the creation of the 1st series of mobile phones was completed. And in 1999, Samsung Electronics received the Forbes Global Consumer Electronics Award.
Now Samsung Group has many product lines that are aimed at different types products.
The headquarters is located in Suwon, the capital of Gyeonggi Province, Republic of Korea.
$52.2 billion
Industry: Broadcasting, animation, cinema, theme parks.
Products: Full-length animated cartoons.
The brand was created back in 1923 by Walt Disney and his brother Roy Disney. It started out as a small animation studio, and is now one of the largest studios in Hollywood.
The company owns 11 amusement parks, 2 water parks, as well as the large ABC television and broadcasting network.
The headquarters and main production facilities are located in Burbank, California, USA.
$44.6 billion
Industry: Engineering.
Products: Cars.
Toyota- Japanese company which originates in 1924. Its founder was Sakichi Toyoda. Interestingly, he was not engaged in the production of cars at all, but produced looms. His son, Kiichiro Toyoda, became interested in the automotive industry. For the proceeds from the sale of the patent for automatic machine funds, he organized a division engaged in the production of cars.
In 2018, annual car sales reached $272 billion, and every year the share of sales in Japan itself is significantly decreasing, which indicates the company's activity in the global market.
The headquarters is located in Toyota, Aichi, Japan.
$43.8 billion
Industry: Catering.
Products: Fast food.
The fast food restaurant chain spread all over the world - McDonald's today occupies the last place in the ranking of the TOP-10 most expensive brands in the world. Its current estimated value is $43.8 billion. And this despite the fact that in 2015, due to a series of incidents, the capitalization of MCD decreased by 11 percent.
McDonald's was founded in 1940 by two brothers, Mac and Dick McDonald, who opened their first restaurant in San Bernandino, California.
#11 – #30 Most Expensive Brands
| # | Brand | Price | Industry |
|---|---|---|---|
| 11 | AT&T | $41.3 billion | Telecom |
| 12 | Louis Vuitton | $39.3 billion | Luxury |
| 13 | Intel | $38.8 billion | Technology |
| 14 | Nike | $36.8 billion | clothing |
| 15 | Cisco | $34.5 billion | Technology |
| 16 | General Electric | $34.3 billion | Diversified |
| 17 | mercedes benz | $33.2 billion | Automotive |
| 18 | Oracle | $32.2 billion | Technology |
| 19 | Verizon | $31.7 billion | Telecom |
| 20 | IBM | $31.5 billion | Technology |
| 21 | bmw | $29.8 billion | Automotive |
| 22 | SAP | $28.7 billion | Technology |
| 23 | Marlboro | $28.5 billion | Tobacco |
| 24 | Budweiser | $27.2 billion | Alcohol |
| 25 | Visa | $26.9 billion | Financial services |
| 26 | walmart | $26.3 billion | Retail |
| 27 | American Express | $26 billion | Financial services |
| 28 | Honda | $25.8 billion | Automotive |
| 29 | Pepsi | $18.8 billion | Beverages |
| 30 | Gucci | $18.6 billion | Luxury |
*Some data may be inaccurate given the lack of or limited access to published reports for recent periods.
How is brand value determined?
Exist various ways brand value assessments, many of which are controversial. Everyone understands the concept of value in their own way, so the assessment is usually subjective.
Popular methods and approaches for assessing brand value:
The sum of all costs. A brand is valued based on the sum of all expenses that have been incurred to build the brand since its inception. These can be advertising costs, asset purchases, employee salaries, etc. We index the received amount and get the real value of the brand.
Please note that the resulting value will only reflect the cost of building a brand, not the fact that the owners will agree to sell it at that price.
Market price. The simplest method for counting. We simply multiply the number of shares in issue by their current market value. By the way, we also have a list of the most expensive stocks in the world.
The disadvantage of the method is that the market price changes very dynamically and in times of crisis, the brand value drops noticeably. Or vice versa, there may be a revaluation of the asset by investors.
Based on income. Estimate future net income, which is directly attributable to the brand, to determine its current value.
The methods described above generate approximate data, so this article uses information about the cost according to the Forbes online publication.
