How to open your second. Second hand business plan: where to buy and how to choose a place for a store. How to open an online second-hand clothing store? How to open a second hand store

Many people like to dress in beautiful inexpensive clothes, which at the same time are often unusual, stylish and original. And most importantly, it should be affordable. And if so, then it is profitable to sell such people need product. To do this, it is enough to open a second-hand shop. This is not difficult to do. The article will discuss how to open a second hand store.

To open such a business, it is important to understand where to start. First you need to find out exactly where to buy clothes, how to sort them, at what price it is more profitable to sell them. In addition, you should decide on the location outlet.

Benefits of opening a secondhand store

It is quite possible to open a store without much start-up capital. Only 500,000 - 600,000 rubles will be enough. This money will be used to purchase goods and equipment, to rent premises and pay staff.

It should be noted that it is not difficult to conduct such a business. The goods will need to be ordered, packaged and sold. As a result, you will not need to hire many workers with extensive experience. This type of business is quite suitable for novice entrepreneurs. In this type of activity, there are very small risks and little competition, so it is definitely worth opening a business. This business is able to bring good profit and experience. entrepreneurial activity with a minimum investment. And after receiving necessary experience it will be possible to open a point where new things will be sold.

Drawing up a business plan

First you need to draw up a second-hand business plan. With it, it will be possible to calculate how much investment is required. For example, it is planned to open a point of 50 square meters. Expenses will be required for the following needs:

• rent of premises and a communal apartment - about 50,000 rubles;
• purchase necessary equipment- approximately 60,000 rubles;
• salary of employees - about 50,000 rubles. and more, depending on the number of employees;
• funds for the purchase of goods - about 400,000 rubles.

So, it will be quite possible to start a business if you have an average of 500 - 600 thousand rubles on hand. Revenue can reach 500,000 rubles or more. But about a third of the amount will be spent on the purchase of a new product. As a result, the net profit will be about 100,000 rubles per month. Second hand can pay off in about six months - a year. And if you're lucky, it will happen sooner. Is it profitable to open a second-hand store - everyone decides for himself, although it is worth thinking about it. You need to understand that if the business does not go well, its payback may be delayed for one and a half to two years, or even the business may turn out to be unprofitable.

A detailed business plan indicates the stages of project implementation, writes marketing and financial plans, and assesses possible risks.

We are looking for and equipping a room

The first step is to find a suitable room where things will be sold. It is best if it is located in a fairly crowded place in a residential area. May or may not be given special attention repair. But it is important that the store is clean and spacious, and the outside looks attractive. It is recommended to provide good ventilation inside, because it is difficult to choose things in such places, and you need to be prepared for a large crowd of people and their long stay in the room.

It is important to choose a convenient place for fitting booths. It's better if there are several. They should be well lit, be with large mirrors, rugs, coat hooks. It is desirable to hang one or more additional mirrors in the hall so that visitors can try on clothes without occupying the fitting rooms. In addition, it is necessary to equip the room with shelves, hangers, racks. If you do not want to spend money on new equipment, you can buy used. Along the walls, dressed mannequins and some dimensional things, for example, a voluminous wedding dress, should be placed. For the convenience of visitors, it is necessary to put at least one or two sofas or armchairs.

To prevent theft of things, it is advisable to install one or two CCTV cameras in the hall. In some places, you can additionally put their dummies, but no one should guess that they are not real.

Required to work cash machine which must be registered with tax office. Near the cash register there should be a special small packing table.

Store setup

Store assortment

The product must be placed as compactly as possible. A small area should fit as many clothes as possible. The more clothes sold, the greater the benefit. It is important to clear the aisle so that customers can move freely around the premises.

As for the area of ​​​​the premises, it can be any, depending on what goals the business owner has. It is best to give preference to novice businessmen to the average size of the room. In any case, it should be more than 40 - 50 square meters. On average, there will be about 10 kilograms of goods per square meter of premises. This should be taken into account. In this type of business, quick sales are important, because only this can provide a good profit. So it is better if there is enough space for things. But it is worth looking among the premises with a small rent in order to reduce your costs.

Before arranging your outlet, it is important to find out about the requirements from the fire supervision and SES. They will need to get permission.

Where to look for suppliers

So, the premises are found and equipped. Separately, you should think about finding suppliers of goods. It is best to choose them in megacities, because in small towns there is always more risk of stumbling upon unscrupulous suppliers. Over time, you can change suppliers by trying other people, then compare the results. Different suppliers may have their own working conditions, prices for goods, their range.

Working with incoming items

Clothing in second-hand stores comes in large bags or bales and is priced by weight. Items received must be sorted. This is done like this:

1. It is required to select clothes that are in excellent condition and do not require any repair or additional maintenance.
2. Separately, things are selected that require carrying out minor repairs, for example, with torn off buttons or with a small hole. If you do not want to bring these clothes to mind yourself, you can always seek help from a specialized company that offers repair and cleaning services for clothes.
3. The remaining goods will need to be thrown away or given to people in need or to a church or humanitarian organizations.

Prepared clothes should be sorted into categories: separate jackets, coats, shirts, skirts. After that, the product must be assigned a particular price, taking into account the degree of its wear. You can simply divide all things into categories, setting a value for each of them. It is also convenient for buyers.

Assortment of second hand

Main categories of things

• luxury new clothes with labels, or things with a degree of wear up to 5%;
• extra. These are new clothes. Sometimes it is a little worn, in excellent condition.
• I grade. This is a quality, sometimes a little defective clothing.
• II grade. Worn items, sometimes defective.
• III grade. Items in fairly poor condition.

Usually, any second-hand store sells women's clothing (up to 80%), some children's and men's. And indeed, the demand for this product is mainly among women. If nearby are educational establishments, you can bring more youth things. In any case, things for women, men, children and youth should be placed separately from each other so that it is more convenient to choose them.

Promotion of the case

When everything is done, the new outlet needs advertising. Without this, you will have to wait a long time for new visitors. You need to install an advertising sign directly near the store. Additionally, several ads should be submitted in in social networks in newspapers, on local radio. Before you plan to open a retail outlet, you can hang balls near it.

From time to time, you can distribute flyers near the outlet (at the intersection, near the stop public transport right next to the entrance). If you wish, you can open your own website and constantly report there about the arrival of new consignments of goods, about upcoming discounts.

Excellent results can give work with a showcase. When a new batch of goods is received, it can be put on display, showing customers the presence of a large assortment of goods.

Buyers need constant updating of the assortment. In this regard, items that have not been sold for a long time must be thrown away or their value greatly reduced. You can come up with and hold some kind of promotion, or organize sales to get rid of the remnants of the previous assortment. This will make room for new things.

The same people will often come to the store, primarily the poor, who cannot afford to constantly buy new clothes. It can also be lovers of some unusual style, for which ordinary stores are not suitable. Some people buy work clothes in such places. But there are usually few casual visitors here. It is important to establish contact with buyers, especially regular ones, and then they will come shopping again and again.

Second hand

Staff

If the store is small, one cashier is enough. If the area of ​​​​the premises is more than 100 square meters, it is better to hire a couple more sellers. They will advise buyers, as well as counteract the possible theft of goods. In the case of a large commodity turnover, it is required to hire an accountant. Additionally, you can hire a cleaning lady.

Since the success of the business largely depends on the sellers, their selection should be taken seriously. The owner of the outlet also needs to provide the staff with the most comfortable working conditions. This will increase productivity and improve customer service.

Business registration

The store can be registered as an individual entrepreneur or LLC. No activity license is required. But for work, you will need an SES certificate, which, along with a batch of goods supplied, must be sent by the factory. This document is valid for three years. An additional permit to conduct trading activities will be required.

So, if you decide to open a second-hand store, you should definitely try yourself in this business. If the project is successful, in time it will be possible to open trading network in different parts of the city.

To open such a business, it is important to understand where to start. It is required to find out where to buy clothes, how to sort them, at what price it is more profitable to sell them, and to decide on the location of the outlet.

Useful tips on how to open a second-hand store from scratch. Detailed Instructions with ready-made calculations are also in the article. Take and use!

♦ Starting investment in business: 300,000 rubles
♦ Second hand payback: 18 months

When organizing this business, entrepreneurs rely on customers who have an average and above average income.

However, the realities of modern economic situation are such that most people have begun to cut back on spending and can no longer afford the shopping spree.

This led to an increase in the popularity of such an idea, how to open a second hand shop.

Although stereotypes greatly underestimate the level of average second-hand buyers.

A rather significant segment is made up of people who can easily afford shopping in branded clothing stores. They understand that in a second-hand store you can find almost or completely new thing.

The filling of second-hand stores with goods occurs with the help of products from Europe. And the mentality of the people living there is different from ours: after six months of wearing, they can hand over a thing to second-hand, because it is out of fashion or tired.

Often you can even find products delivered directly from European stores that have not been sold for too long and have been written off as illiquid goods.

The understanding that second-hand goods are high-quality European-made products that will last for many years, unlike the new Chinese consumer goods, comes to the inhabitants of our country gradually.

But the popularity of second hand stores is undoubtedly growing. This makes the question of how to open a second-hand store relevant for many beginners and experienced entrepreneurs.

So that you do not get confused at the stage of planning this business, this article provides step-by-step instruction store organization.

How to open a second hand: planning

Second hand shop space

Pay attention to neighboring organizations.

P.S. "Neighbours" should provide an additional flow of potential customers, and not scare them away.

The size of the leased premises can be any. It all depends on the budget, plans and opportunities.

A large second-hand store should be divided into zones: men's clothing, women's clothing, children's products, footwear, textiles. The children's part can be decorated in brighter colors than other second-hand areas, soft toys can be laid out and multi-colored applications can be glued to the walls.

For the rest of the second-hand walls, choose calm, neutral colors. Use them for additional accommodation goods. This is not about two-story clothes racks that will be tall for people with average height.

You can hang dressed mannequins on the walls or place unusual and dimensional things (leather jackets with rivets, a wedding dress with rhinestones and a hem).

What should not be in a second-hand store is cold lighting, especially in the fitting room area. So that colors and shades are not distorted, the light must be warm and bright, and local light sources can be additionally installed in the booths.

Purchasing products for second hand

Before starting a second-hand business, an entrepreneur must decide on a supplier of goods.

Experienced owners give some advice about this:

1. When transporting, do not tie the bags, but sew them up with strong threads.
   Upon receipt, weigh each and compare with the data of the consignment note.
2. It is worth negotiating with the supplier in order to check not only by weight, but also by content.
   An entrepreneur can cut off the most low-quality products as a defect, returning them back.
3. On average, there should be about 10 kg of goods per square meter of second-hand sales area.
4. When choosing things for second-hand, pay attention to the wear and tear of the goods, and only then to its compliance with the season and current trends.
5. Trousers have the “weakest” places - the inner side of the thighs, knees, the seam between the legs.
   Skirts have a back upper part and a stomach area. For shirts - the condition of the material on the armpits, the collar, the wear of the cuffs.

Marketing plan for opening a second-hand store

Advertising campaign

People are embarrassed to shop second hand because of common stereotypes. That is why they are located in inconspicuous places.

To ensure that customers can easily find the entrance, install clear and visible signs from customer movement points (stops, intersections, metro stations).

Be sure to enter the company in the Internet space.

AT modern world a second hand store must have a website. On it, customers will be able to search for the location of stores on the map, view the work schedule and delivery dates for new products, write complaints and suggestions to management.

The target audience

Interesting fact:
Many well-known personalities - musicians, artists, actors emphasize that it is at second hand that they can buy things that correspond to their way of life and thinking.

Basically, second-hand stores are visited by the same customers, representatives separate category of people. They know how to select clothes, what days it is better to come and other subtleties of the process.

Casual visitors come relatively rarely.

Therefore, placing a second-hand store in the central area is neither profitable nor expedient. Rather, inconspicuous and basement rooms (preferably with a separate entrance) are suitable.

secondhand staff

Recruitment of staff for a second hand store will not cause any particular problems for an entrepreneur.

The staff will not differ much from what is recruited in a regular clothing store.

On average, a point has:

	Qty	Salary (rub.)	Total (rub.)
Administrator	1	30 000	30 000
Sellers	4	22 000	88 000
Cleaning woman	1	18 000	18 000

All employees must have work experience or high learning ability.

The owner of a second hand store must provide comfortable working conditions for team members. Then productivity will be high, and the level of customer service will increase.

How to open a second-hand store: organization of work

Recommendations regarding the organization of work from scratch in a second hand will be as follows:

• fitting rooms should be in sufficient quantity - with mirrors, normal lighting, coat hooks and rugs;
• place additional mirrors in the hall so that customers can try on second-hand outerwear without occupying booths;
• do not forget about ordering something without which the presentation of products in a second-hand store will not be as effective - baskets and boxes, mannequins for demonstration, boxes for small goods;
• keep good lighting in the hall - do not curtain windows and artificial light sources;
• so that the “glory” of a cheap place does not stick to the second hand, keep the sales floor and premises clean (sellers and a hired cleaning service should be responsible for this);
• do not forget about ventilation: in the warm season, windows can be kept open all the time, and in winter they can be opened on the days of receiving goods so that the specific smell of second-hand clothes does not stagnate in the premises;
• your second hand can be additionally equipped with chairs or a sofa, because. people spend a lot of time here, and for the elderly it is quite difficult.

How to open a second hand: financial section

Opening cost table

Project maintenance and development costs

Second hand revenue and payback

If you want to open your second hand store for quick payback business, drop that thought.

On average, a second-hand store pays off in 1-1.5 years.

At the same time, the monthly revenue from the company can reach up to $ 1,500.

Some products will have to be sold at cost. Don't worry that it might not be profitable. Such a step will attract second-hand customers who come just the same in search of the lowest prices.

But for the rest of the goods, you can make an extra charge of 150-200%. And there will definitely be a client for him!

Usually these are people who want to buy something cheaper, but in good condition. Statistically, they make up the majority target audience.

How a second hand store works from the inside

detailed in the video:

Tips for an entrepreneur: how to open your second hand from scratch

1. If the budget allows you to open several stores, take advantage of this.
   Between several trading platforms second hand, it will be possible to move the remnants of unsold products, which will definitely remain before the delivery of new goods.
2. In the hall it is worth putting several sellers to work.
   They will be able not only to advise buyers, but also to monitor the suppression of cases of theft.
   Attempts are made by customers quite often, and installing a scanner at the exit and magnetic “anti-theft” for each unit of production is an unjustified cost.
3. To avoid fraud by sellers, install several CCTV cameras.
   One should be sent to the checkout. A few may be ordinary dummies, but this, of course, only the second-hand manager should know.
4. Ask the cleaning company to add a little essential oil to the wash water to mask the typical smell of second-hand clothes.
   If you use mint or lavender, this can further reduce the level of irritability of customers.
5. Use thick curtains with high-quality fixation for fitting booths.
   Warm shades of the material are best suited - yellow, red, orange.
6. A product that was rejected during the purchase as absolutely not “wearable” can be sold as rags (for example, to a car service or to any factory as a cleaning material).
7. Opening your own secondhand store will not bring high income.
   To speed up payback and increase profits at times, the owner will need to expand the network to several stores.
8. For goods good quality it is better to set a fixed price and make a percentage discount on it on sales days.
   But the rest, evaluate at your discretion by category and gradually reduce the price.

Download a ready-made second-hand business plan with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

For people living in Europe, buying second-hand clothes is profitable and is considered normal practice.

According to statistics, their customers are about 2% of the population.

This trend is gradually entering our country. However, the impact of the crisis accelerates this process, as Russians' incomes are decreasing and the lion's share of them is spent on essential goods, on which it is impossible to save.

Opening second hand- a cost-effective business idea that will bring the owner 30-40% of the profit.

Moreover, to start from scratch, large financial investments will not be required, but on the condition that you will be personally involved in the process.

Some entrepreneurs even make their family contract out of the store, fearing theft and fraud by employees.

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Opening your own business in the conditions of an unstable economic situation in the country is quite a risky business. Due to declining demand for certain goods and services, many businesses are in a difficult situation. But, despite the crisis, there is a group of goods and services that will be popular and in demand at any time. For example, there will always be a need for food, clothes, medicines, regardless of the duration of the crisis.

In the previous article we discussed, today, let's talk about how to open a second hand store. Also, let's talk about what documents are required to register this business and what are the payback periods.

The need for clothes will always exist, you can’t do without it. Especially in times of crisis, cheap things will be relevant. Therefore, opening a second-hand store is a cost-effective and highly profitable business that does not require large financial investments.

How to open a second hand store?

Before you start opening, you need to draw up a second-hand business plan, this is necessary in order to calculate all the costs, the level of competition and the payback period for the business.

Business registration

This type of activity must be legally registered. To do this, first register with tax service how individual entrepreneur. You must also have all certificates confirming the processing of things, permissions from the sanitary and epidemiological service.

You can arrange everything Required documents on your own or to save time to entrust this work experienced lawyer.

Premises for rent

Let's start with the location of your outlet. A place for a second hand should be chosen crowded, passable. The best option- This is the central part of the city and sleeping areas. There, the number of potential buyers is quite large and there will always be customers.

As for the area, it all depends on the scale of the business. On the initial stage a small room of 30 sq. m, and in the future you can increase the scale of sales, subject to success in business.

Related videos

What is needed and is it profitable to open a second-hand store?

About how profitable this business you can find out only by trying yourself in this field of activity. It all depends on the range of goods, a good location, a competent pricing policy and an advertising campaign. Consider these nuances when organizing your business in the trading field.

Purchase of goods and formation of assortment

Used items fall into several categories:

Elite second-hand is clothes famous brands. Many designers and fashion designers sell their last year's collections for big discounts. Such products are of very high quality, you can buy these clothes at a low price only abroad. As a rule, such clothes are then sold in our elite stores. You may well find foreign suppliers and buy exclusive items for the purpose of further resale.

Medium worn items. As a rule, such clothes are sold in our second-hand stores. It is bought in bulk, in compressed bags. Depending on the price, you can choose the seasonality of clothes (summer, winter), category (women's, men's, children's) and the degree of wear. I recommend that you buy average-priced used clothes, because cheap things have almost lost their presentation.

Store interior

Responsible for interior design. This will help in attracting more customers.

The room should be clean, wet cleaning should be carried out daily. Wipe the dust, wash the windows and the door, there should be perfect order and a cozy atmosphere.

Lighting. Pay attention to proper lighting in the store. The goods should be laid out neatly and in a conspicuous place, and not in dusty, dimly lit corners of the room.

You also need to equip fitting rooms so that customers can try on the things they like.

Related videos

Airing

Items sold in second hand are treated with a special disinfectant, so they have a not very pleasant smell. Therefore, it is worth airing the store premises several times a day.

Favorable placement of things

It is very important to correctly lay out the goods. AT good shops things neatly hung on hangers. seasonal clothes It is best to hang it in the most prominent places to attract the attention of buyers.

You also need to decide on prices. As a rule, things in second-hand stores are sold on scales. But for some goods, you can set other prices, such a practice exists.

Your second-hand business is a profitable and fast-paying business that can be opened both in a big city and in a small town.

I wish you success in business.

In this article, you will learn how to open a second-hand store and find suppliers stock clothing. How to properly form an assortment, choose a room and what requirements apply to such stores. We will also tell you how much you need to invest in a business and give important advice.

What you need to open a second-hand shop

To open a second-hand store, you need to go through 6 stages:

1. , which reflects financial costs, indicates the target audience, product range, pricing, approximate location, number of employees, etc.
2. Register an individual entrepreneur or LLC - collect a package of documents, pay the state duty, register with the Federal Tax Service and register with the PRF.
3. Choose a room with a suitable area and with a good location in places with good traffic to the target audience.
4. Find suppliers: choose reliable foreign sorting factories or domestic partners.
5. Hire salespeople with experience in the clothing trade.
6. Spend advertising campaign second-hand: inform the target audience about the opening of the store, develop marketing plan, which includes various promotions and conditions.

These are the main stages of opening a second-hand store and attracting customers. Now about each in detail.

How to register second hand

For second-hand, the optimal form of management is an individual entrepreneur with a UTII or STS taxation system. For registration, you need to pay a state fee - 800 rubles, - register with the Federal Tax Service and the Russian Federation.

Second hand activities do not require licensing. But you need to get permits and conclusions from the SES and the State Fire Supervision.

“Please note that the SES certificate must be provided by the factory or supplier. The document is valid for 3 years.

You need to register a business using codes 47.71, 47.72 and 47.51. Code 47.72 is required if the store will sell shoes or leather goods.

What are the requirements for second hand

The clothing sold must necessarily undergo disinfection treatment with the subsequent receipt of an SES certificate. The supplier of the goods or the sorting plant is responsible for this.

Processed things are easy to identify by the specific smell characteristic of second-hand stores. The smell is not persistent and is removed when the clothes are washed for the first time.

SES has the right to conduct random examinations of consignments of clothes or shoes for second-hand. After that, a permit for its sale is issued.

“It is worth noting that Rospotrebnadzor can conduct planned or unscheduled check on customer complaints. Therefore, special attention should be paid to the quality and safety of the goods sold.

When visiting a store by inspection authorities, upon request, you must provide them with documents and certificates confirming the disinfection of the goods, their cleaning and washing. Both originals and copies of official documents can be presented.

You don't have to worry about the quality and safety of the product. Because all clothes and footwear come from abroad, where there are more serious sanitary standards and requirements than in the CIS.

It is forbidden to sell clothes in second-hand shops medical purpose, household chemicals, hygiene products and medicines.

The goods going on sale must have the proper appearance: clean, ironed, without stains and large holes. Therefore, at the stage of accepting clothes from the supplier, you need to carefully inspect each unit.

Also, special stickers should be present on the clothes, which reflect the degree of wear of the item, the date of disinfection and the identified shortcomings: holes, stains, puffs, etc. If they are not there, then the second-hand owner has the right to return this product to the supplier.

In the store, it is imperative to place an information plate for buyers, which will indicate to them that purchased items of the former use are not subject to replacement and return. However, there is one "but".

If the store gets new thing with a tag, then the buyer has the right to return or replace the purchased clothes, in accordance with Article 25 of the Law on the Protection of Consumer Rights. 14 calendar days are given for a return, but on the condition that the person did not use the purchased item: did not wear it, did not wash it, etc.

Where to get second hand clothes

Finding a supplier is one of the key moments in organizing a business.

You can search for partners among suppliers in your city or in other regions. This option is attractive due to discounts that suppliers give for large shipments, as well as ease of communication and document flow.

You should not consider the option of only one supplier, since everyone has different prices and conditions. After a while, you can work only with those whose conditions fully satisfy the needs of the store: from the financial side, the offered assortment and delivery times.

Direct cooperation with foreign sorting factories can also be considered. But this requires experience with foreign companies and entrepreneurs.

You can find factory contacts on the Internet. They will provide all by mail. detailed information and conditions. But this option of cooperation has its drawbacks:

• Difficulties of communication - you need to know at least English.
• Difficulties in document management.
• High costs are for transportation and travel: the entrepreneur must personally accompany the first batches.

Therefore, it is better to opt for domestic suppliers or partners from the CIS.

Second hand assortment

You need to form an assortment as follows:

• Women's clothing - more than 50%
• Men's clothing - up to 30%
• Children's clothing - up to 20%

The main target audience of such stores are women and young girls. Men are less willing to visit second-hand shops.

But still, after a few weeks of the store, you need to pay attention to the demand of customers. If the second hand will enjoy good demand for men, it is worth increasing the number of goods for them, but without reducing the female assortment.

If you plan to open a second-hand store that will specialize in selling youth clothing, then the assortment should be divided in half: 50% - women's clothing, 50% - men's.

The choice of premises and location of second-hand

For second hand you will need trading area at least 40 m2. But it is better to choose more spacious rooms. Because in order to earn more you need a large assortment.

When choosing a room, you need to pay attention to the rent. You should not open a second-hand store in large shopping malls in the city center, as prices are too high for such a store, and the target audience is smaller than in a residential area.

The best option is large residential areas and busy parts of the city, where there are no competitors nearby. Residents of the area find it easier to buy cheap second-hand clothes than to go to another part of the city and buy them at exorbitant prices.

In the chosen room there should be enough artificial and natural light. The repair is made of fireproof materials - you should not invest a lot of money in finishing, as a second-hand store is not an expensive boutique.

Be sure to set aside an area for fitting rooms. There must be at least 3 of them so as not to create a queue. In fitting rooms, you need to place large mirrors, hangers and an ottoman on which you can sit. There should be rugs on the floor.

The merchandise should be positioned so that it does not interfere with the free movement of customers. Most often, it is hung along the walls and in the center of the trading floor, leaving enough space between the rows for passage.

What you need for the trading floor and staff

For second-hand, you will need to purchase:

• hangers for placing goods
• shelves
• racks for shoes - if you plan to sell them
• mirrors
• staff furniture: tables, chairs
• office equipment: computer, cash register, terminal.

It should also be borne in mind that the premises should have CCTV cameras, fire detectors and burglar alarms.

Recruitment

For a small shop, only two salespeople are needed. At the same time, the entrepreneur himself can act in his role, and thereby save money on the need to pay salaries to employees.

A large second-hand store with an area of ​​​​100 m 2 or more will require a minimum of 4 people. We need sellers and people who will follow trading floor, fitting rooms and buyers.

The entrepreneur himself most often acts as a director and accountant. But if necessary, accounting can be given to.

How and what to attract buyers

People visit secondhand stores because they like the low cost of goods. Therefore, it is necessary to attract buyers with an affordable price and profitable promotions.

For example, many second-hand shops practice selling goods by weight. And someone makes daily discounts depending on the day of delivery. For example, delivery on Thursday, then the stock will look like this:

• Friday: -20%.
• Saturday: -30%.
• Sunday: -40%
• Monday: -50%
• Tuesday: -60%
• Wednesday: -70%
• Thursday: fresh arrival of goods.

Practice shows that buyers buy up all quality items on the day of delivery. Every day there is less and less stuff. And such a marketing technique helps to sell the bulk of the balances before the day of the new arrival of the goods.

How to protect yourself from theft

First of all, you need to install CCTV cameras with displaying the picture on the monitor screen of sellers.

Also, next to the fitting rooms, you need to put several employees who will count how many things a person entered the fitting room with and how many left.

You can also use additional features: for example, special chips that are read when the buyer passes through a special device near the exit. If the goods are not paid, the device will emit a sound signal.

How much to invest: calculations

To open a second-hand store with a minimum area of ​​40-50 m2, you will need:

• 40,000 rubles for rent of premises and utility bills;
• 70,000 rubles for the purchase of the necessary furniture and equipment;
• 400,000 rubles for the purchase of goods;
• 50,000 rubles for the salary of sellers;
• 20,000 rubles for other administrative expenses.

As a result, to open a store you need about 600,000 rubles. But these costs will pay off within six months, since on average sales per month will bring profits of 500,000 rubles.

1. Second hand should be located in a conspicuous place with good traffic and transport links.
2. The main emphasis should always be placed not on the quantity of goods, but on its quality. This is what will help shape positive image store and attract more loyal customers.
3. You need to regularly hold promotions and make discounts - otherwise you can lose popularity among the target audience.
4. You should take care of the safety of the store, because unscrupulous buyers will still visit it to try to steal something - and these are losses. Therefore, it is necessary to install cameras and alarms.

Second hand is profitable business. Because people are always attracted affordable prices and quality. This is worth taking advantage of and you can earn 500,000 rubles a month on this.