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How to send bulk mail. How to make an email newsletter yourself: step-by-step instructions, features and recommendations. Looking for services to create a subscription

Very often on a particular site you can see a field for entering information, which is called a “subscription form”. Resource administrators strongly encourage users to enter their data (in particular, an email address), after which various letters begin to come to the mailbox indicated in this form with information about certain materials, promotions, news of this resource. Have you noticed this?

All this is a form of work with site visitors and members of various online communities. It assumes the presence of some kind of "response" in the form of collecting a database of people who visit your resource, as well as the ability to send to those who left mailing address, information about your site.

If you have your own resource and would like to know how to subscribe on the site, this article will be useful to you. In it, we will consider the basics of creating subscriptions, mailing lists: what it is and why it is used.

What is subscription and distribution?

So let's start with definitions. A subscription is a user's voluntary consent to receive a character on behalf of a resource. In such letters (and they are sent by e-mail), the site administration, as already noted, can publish portal news, some promotions (if we are talking about an online store), information about competitions (for example, those held on a blog) . By signing, a person leaves his address and, in fact, gives a sign that he is ready to read the letter sent to him from one or another site. Subscription is organized through a special form. It is placed in a prominent place on the website; this form may be different, but its essence is always the same - to collect the mail address and transfer it to the server. Sometimes a newsletter subscription for a site also contains a "Name" field.

Newsletter is a form of notification of users by e-mail, which is expressed in the mass mailing of letters. As already mentioned, it can be news, promotions, novelties, and so on. The mailing is carried out in order, firstly, to notify users about something, and secondly, to draw their attention both to this or that event and to the resource as a whole, reminding them of its existence.

In fact, the mailing list follows the subscription: the site administrator (using special tools) sends a mailing list with information about his site to the email addresses collected using the form. This is how the site news subscription works.

Why is this needed?

Subscription is an effective marketing tool that can increase the popularity of the site, attract new users to it. With its help, you can "collect" the attention of those who subscribed earlier, as well as increase the audience through new visitors, simply by publishing interesting materials.

Another subscription form for the site allows you to create a core of loyal, regular customers who are guaranteed to be interested in your updates. With the help of such people, you can, for example, organize the sale of your information products or even real goods delivered by mail. Examples successful business, built exclusively on subscriptions and mass mailings conducted among regular visitors, there are a lot of both among Western and domestic bloggers and webmasters. Monetization of the list of subscribed users is limited only by your imagination.

Ways to organize a newsletter subscription

If you already have your own resource, and you are interested in the opportunity to create your own database of contact data of loyal users, then you will certainly be interested in how to make a subscription on the site. We talk about the possible methods of its creation and methods of application.

So, if we talk about collecting email addresses, then you, in fact, have two ways - creating your own and using someone else's site for the subscription. The first option is, of course, more complex in terms of implementation, but it provides more opportunities for visual settings of the subscription form. The second one can be set up to work within a few minutes after the launch of the site. This is done easily and simply. However, as a rule, resources providing such services make restrictions on the appearance of the subscription form.

How the subscription form works

Let's start with a description of how to make a subscription on the site with your own hands. This is of course a bit difficult for beginners. In addition, your hosting must support PHP scripts.

The operation scheme of such a subscription is very simple: an HTML form is inserted into the site page for which it passes data to the script. That, in turn, fulfills a condition that ends with writing the user's address to a text file or sending his data to another service (depending on the wishes of the administrator). The most difficult thing in this bundle can be called the work of a PHP script, since the HTML form is extremely simple, but the script may have some problems, for example, an incorrectly set encoding. If you do not have basic programming skills, we recommend that you ask someone to help with this issue.

True, the advantage of working with your own form is the fact that, having set it up once, you can forget about it and just collect user data automatically.

Looking for services to create a subscription

Services that provide services for compiling a user base using subscriptions, as well as mailing to collected addresses, are well known, so you don’t need to look for them. These are SmartResponder and GoogleFeedBurner. There are also small projects that teach how to subscribe on the site, but it's up to you to decide whether to use them or not, their activity can be called secondary.

Those projects that are mentioned above do the following: the first one allows you to competently maintain a list of users' email addresses and send messages to them at a certain frequency (for a fee). The second one has a slightly different focus: with its help, you can collect the necessary addresses, but you can send notifications to them with news from your blog. Thus, the first service is rather an advertising tool, while the second is the ability to “feed” subscribers with fresh content.

We create a subscription form with our own hands

In fact, it is much more useful and interesting to develop your own mechanism for processing data received from users. If you describe this process step by step, it looks like this:

Step 1. Create a PHP script for processing the received data (user name and email address) and place it in the root of your site. If you do not know the programming language, we recommend contacting a freelancer, they will draft such a solution for you for a nominal fee.
Step 2. It is necessary to integrate the script with the HTML page. This is done simply: all you need is basic knowledge HTML markup language and a little diligence. In order for everything to work out, you need to create a visual design (CSS to help) and connect it with the script: send data (post) to your PHP file.
Step 3. It includes setting up a data processing script. In it, in addition to the code itself, you need to write information about which file the received information will be sent to. In fact, the subscription script for the site is ready. It is realistic to make it in a couple of hours for a beginner, and in half an hour (or faster) if you have similar experience.

Base mailing

Then only you decide what to do with the received mail addresses. You can use them to publish updates on the site, you can use them as addresses for sending marketing offers. Do not forget that for a user, a subscription is access to a site that he may have already forgotten about. Do not spam visitors with links to your resource - otherwise they will simply blacklist you!

Regarding how the mailing is done, I would like to give the following advice. First, publish only the most interesting and useful material. Secondly, regularly hold some kind of interactive events (promotions, contests) with which you can attract new users. Thirdly, do not forget to create instructions on how to disable a subscription to a site. Give your customers the opportunity to unsubscribe from your updates and don't be intrusive.

Instruction

Unzip the program to your desktop in a separate folder.

Set up all fields in the program.

In the column "From" write any name. You can hide your email.

In the "To" column, click the "Browse" button, and download the list of mailing addresses.

In the "Message" field, fill in the text to be sent.

This program work with high speed. It can send up to 50 letters per second to various recipients.

In general, we can say that it is not so difficult to make a mass mailing.

Sources:

Overview of the service of free mass mailing of letters to email

Mailing list is a powerful promotional tool addressed to the end user. But just creating a mailing list is not enough: in order to maintain the interest of the user audience, the process must be regular, and the content must be interesting and relevant.

The word or phrase, by clicking on which the transition to the desired page will be carried out, can be either this invented text, if it is small in volume, or the inscriptions “follow the link”, “get a card”, “get it for free”.

Having decided on the content of the visitor invitation, write the HTML code of the link: Follow the link. Such code can be left on those resources where it is allowed. Most Internet sites for placing links to other sites allow you to enter text and indicate the desired page in the appropriate fields, from which an active link is formed in the future.

Place links to the site on free classifieds boards. To do this, fill out the form to add a new announcement by selecting the desired thematic section. If necessary, pre-register on the classifieds site.

Linking pages of blogs and forums also generate a good influx of visitors. To get more clicks, leave links to resources related to your site.

Manually bypassing Internet boards, forums and blogs is long and tedious. You can speed up this process by using special auto-mailers. Using such a program, you write the text of the ad once and specify the necessary data, and the automailer places this message with a link on many web pages in a short time.

A good option is to exchange links with a related site. To do this, write a letter with an offer to exchange the administration of the selected resource. But keep in mind that if another site agrees to the mutual exchange of visitors, you will have to place other people's links on your own.

Since its inception to the present day, mailing lists have been the most convenient means of notifying about new events, products, materials on the site, both for owners of web resources and for subscribers. Wanting to protect themselves from spam, Internet users are in no hurry to enter their email addresses in subscription forms on little-known sites. Therefore, it makes sense to make mailings based on popular and reputable services.

You will need

- browser;
- Internet access;
- an electronic mailbox.

Instruction

Choose the right mailing service. It is worth giving preference to well-known and respected services with a good reputation, high audience loyalty and a large user base. In the role of such services in Runet are, for example, subscribe.ru and content.mail.ru.

Create account host of the mailing list on the site of the selected service. Complete the registration process by entering valid information about yourself. If necessary, confirm the registration by clicking on the link in sent by the service to the mailbox. Wait for your account to be activated.

Add one or more mailing lists. Log in to the site using your credentials. Go to the account control panel section, which provides the mailing list maintenance interface. Create a new mailing list. Choose the mailing list you add carefully. Most likely, you will not be able to change it yourself, without contacting the service support service. As practice shows, the title has a very strong influence on the dynamics of the set of subscribers. Write an attractive and long description in advance. During the creation process, enter them in the appropriate fields. This is quite an important factor that directly affects the increase in the audience. For example, on subscribe.ru all new periodicals announced in special newsletters. quality short description can allow you to gain hundreds of subscribers almost immediately.

Attract additional audience. Publish announcements of the new mailing list on your websites, if any, on social networks, on Twitter.

Start posting. Prepare interesting and relevant materials for the release. Log in to the mailing list site. Go to the control panel section that provides the publishing interface. Enter release text, add images if possible. Publish the mailing list. After some time, the emails with the entered content will be delivered to the subscribers.

Useful advice

Immediately after creating the newsletter, while there is no audience, or it is too small, make an announcement release. Place in it information about the subject of the publication, its leader, the expected frequency of release. So you can test the functionality of the service, and the release will be placed in the archive, where potential subscribers can get acquainted with it.

Use the subscribe.ru functionality for automatic simultaneous release of newsletters through several services. This will help to significantly increase the audience.

Instruction

For mailing, use the Subscribe.Ru service, which provides the ability to organize and conduct e-mail mailings. The server base is about 5 million addresses. Approximately 100 million mailed monthly emails.

Quite suitable for organizing mass mailings Maillist.ru is a free mailing service. The service offers a large number of interesting mailings on different topics and provides the ability to create your own mailing list. All these services describe the mailing algorithm in detail and provide standard forms to send.

To organize a mail service, purchase the Postal Woodpecker script, which provides sending up to a hundred letters to your users at a time. "Post Woodpecker" can simultaneously work with several mailing lists.

Travel across the expanses of the World Wide Web. You will find many programs for mass mailing, study them, chat on the forums with those who use this or that mass mailing program. Don't be afraid to ask. Learn.

Which email service to choose?

An important factor is how many subscribers you will have 50-2,000 or 2,500-5,000 and how often you are going to send letters once a month or several times a week.

This I mean that if you have few subscribers and rarely will be mailing lists, then you can organize a free mailing list. However, if you think big, you will have to pay for services anyway.

Not so long ago, I talked about which are worth a try to increase conversions.

However, I repeat here that it is best to use it, where all the most modern functions are implemented and it will be free for up to 100 subscribers.

- allows you to create a free email newsletter, up to 2,500 subscribers. I think this is one of the best services which can be recommended.

What Unisender Email Creation Looks Like

Creating a custom email for a domain

Of course, you can use the regular mail registered to you, but it will not look pretty. If a [email protected], recommends reading the article or watching promotions on the site.

Therefore, be sure to create mail like [email protected] yourdomain.ru . This causes more trust among readers, such letters are less likely to end up in spam and give a certain slice of the brand for the site.

How to make mail for the site?

The first way: if you have sprinthost, timeweb, beget or any other good hosting, then you just need to go to the hosting control panel and create a mail. The process takes 3 minutes.

Creating a subscription form on the site

Last and extremely important step, because with the help of the subscription form, people will agree to receive your letters. Your goal is to create the most nice shape that draws attention.

Such forms are created in any email marketing service and are easily copied to the site. Since I use UniSender, I will also insert a lesson on creating a subscription form from this service.

How a subscription form is created in UniSender

However this method has a minus, namely, limited form design and loading of extra scripts on the site, which is not very good. Therefore, for webmasters, I offer another way out.

You can create your own subscription form, and then connect UniSender to a new beautiful form. To do this, you will have to copy a few inputs and you will be done!

Video on integrating your own form with UniSender

After choosing an email service for mailings and installing a form on the site, most likely the set of subscribers will be slow and I want to immediately protect you from stupid decisions.

Mistakes that everyone makes

Mistake #1— The first thing that comes to mind for many webmasters is where can I find subscribers? And after searching the Internet, they start downloading email databases or adding their acquaintances to the mailing list.

This leads to the fact that people, without giving consent, receive letters from some site, which will eventually lead to this site being blacklisted. And in the future, all letters will go to the Spam folder, and not to the target audience.

Mistake #2- after watching great cases on email marketing, where they sell for 100,000 rubles using mail, some run and shove affiliate links right into the mail to sell the services or goods of others.

Sometimes it really works, but the main purpose of the newsletter should be exploratory in nature and make the subscriber go to your site, where everything is described in detail (it will give 3-5 times better results!)

Mistake #3- there are people who just start a newsletter, whatever it is, and offer subscribers to read the latest articles or see the latest products, unfortunately this is ineffective (I would say that this leads to getting into the Spam folder).

You have 40 title characters, where the first 3-5 words should carry the key idea and arouse curiosity. Therefore, try to create interesting headlines, they play a key role in email marketing.

But there is not enough time physically to correspond with each user individually, even if you work 24 hours a day. And mass mailings, for example, in social network Vkontakte, give us the opportunity to provide information quickly and a large number people at once.

Sending group invitations

To send messages to Vkontakte, you first need to promote the group and gain a sufficient number of subscribers. Advertising will make this process faster, but if the budget for advertising campaign No, you can send invitations to users yourself. This can be done in two ways: manually or using special programs.

Open the menu under the group logo.
Select "Invite Friends to Group".
In the window that appears, select the users to whom you want to send invitations.

Select "invite friends" from the dropdown menu

You can send out no more than 30 invitations per day. If used for mailing special application, this limit may be exceeded. But excessive activity in the group is a direct reason for temporary or permanent blocking of the community (at the discretion of the administration).

Select the friends you want to invite to the group.

Newsletter in VK to subscribers of the group

Before you read the step-by-step instructions, it should be noted that Vkontakte mailing lists cannot be used to spread spam. This means that the user must first agree to receive messages from the group, and only then become a mailing list member. The administration of the social network is actively fighting spam, so in order to protect your account and group from blocking, you should not distribute advertisements users without their consent.

If it is impossible to send spam on behalf of the group, then the question arises why mailings on Vkontakte are needed at all. In fact, if you properly organize the process itself, then you can get a lot of benefits from mailing.

Acquisition of an additional tool for interacting with subscribers with the possibility of a personalized approach.
Increasing trust and loyalty to the company.
Unlike posts on a community wall, an important message won't get lost in the News Feed.

So far, the dissemination of information through social networks cannot replace SMS and. But there is potential. After all, the percentage of open messages in Vkontakte is much higher than in e-mail, and cheaper than SMS messages. At the same time, there is no risk that the company's letter will be lost among hundreds of similar letters.

How to make a VK newsletter to subscribers of your group?

To try out this marketing tool in practice, you must first check the community settings. To do this, in the menu you need to select Community Management - Messages. If community posts are enabled, the settings remain unchanged. Otherwise, you need to enable them.

In the settings menu, select Community Management - Applications.

From the available applications, select "Messaging" and click "Add".

Set application settings.

Click "Save".

Subscribe to your mailing list to see how messages are received by users.

In the initial settings of the application, the user needs to adjust only 4 items: button name, visibility, snippet and application name. A button with which users can independently consent to the newsletter will be located with right side communities. The owner of the group can give it any name, for example, you can use "Subscribe to Newsletter", "Subscribe to Newsletter", "Latest News", etc. The visibility settings determine who can see this button. Here you need to set "All users".

Next comes the Snippet. In simple words, is the name of a button that allows users to subscribe to the mailing list at the request of the group owner. That is, in order to draw people's attention to the fact that they can receive fresh and relevant information in private messages, the administrator can place a link with a button on the community wall, on the company's website or send it to individually. For the snippet, it is also better to choose something neutral, for example, "Open" or "Go".

The name of the application is displayed at the top of the subscription page after the name of the group. It can be left unchanged or titled according to the purpose of the mailing. After that, you need to save the settings and try to use it in practice. In order for users to actively subscribe to the newsletter, it is best to use all traffic sources. Therefore, you need to place a subscribe button on the company's external website.

Installing a widget for mailing on the site

To send messages not only to group subscribers, but also to third-party users who visit the company's website, it is appropriate to place a subscribe button on its pages. For this you need:

Create a new mailing list in the app.
In the settings, check the "Hidden list" and "Collect subscribers to this list" options.
Follow the link https://vk.com/dev/AllowMessagesFromCommunity and create a button code.
Set options.
Copy and paste the code on the company's website.

It is worth noting that this will not only increase the list of users for the mailing list, but also attract new subscribers to the group. In addition, you can give users a choice and make several thematic mailings. This is useful for both subscribers and the owner of the community. Since users will be able to receive only the necessary information, and the owner will be able to divide the total mass of subscribers by interests into separate lists.

How to make a VK newsletter to all friends?

For those entrepreneurs who offer their services not through a group, but from a personal account, it will be interesting how to make a VK mailout to all friends. The good news is that there is no limit for sending messages to friends. But, as practice shows, sending the same text to several users is regarded by the administration as spam.

There are several ways to send messages to all friends:

Manually. You can create a message in advance, and then send the message to everyone on the list using the copy method. To facilitate the process, you can use a program that allows you to record a sequence of actions on a computer, and then automatically play them without your participation.
With the help of programs.
By creating a conversation.

Creating a conversation is the way to send with the least risk of getting banned. But it has a significant drawback - when each person joins and leaves the conversation, all its participants receive notifications. If the user is not interested in the topic of the conversation, he will quickly leave it due to the intrusiveness of notifications.

To create a conversation, you need:

Go to Messages and click the "+" next to the search bar.
Select members from the friends list.
Enter a name for the conversation and click Create.

When choosing participants, you can mark only those friends who are online. After creating a conversation, you can add new users from your contact list. But they can only leave own will.

Click on the "cross" and select the friends you want to invite to the conversation.

How to make a VK newsletter to non-friends?

There are strict restrictions regarding sending messages and friend requests to strangers. The number of messages per day is no more than 20, requests - no more than 50. Some users bypass these restrictions by creating fake accounts.

The administration of the social network also prohibits such actions, but this is not the most depressing. Messages from such pages are usually not viewed by recipients or serve as a cause for complaints. Therefore, before sending out mailings from additional accounts, you will have to make them “live”, and this will take a lot of time.

To manually send messages to strangers, you must first add them as friends. Since the number of requests is limited, when filtering users, you should set search criteria that match the target audience. It:

Age.
City.
marital status, etc.

At the same time, you can attach an accompanying message to the request, which can be of interest to addresses. The messages should not mention the words: promotion, free, buy and the like. Letters that come in a personal are also moderated, so the administration quickly recognizes intrusive advertising. And this, in turn, is another reason to block the account.

Programs for automatic sending of invitations

Bots and special software that will send messages to users on its own are classified as “gray” promotion methods. This means that no one, even the developers of such programs, can guarantee that the group will not be banned.

Quickly attract new subscribers.

High risk of blocking an account (community).
Attracting a questionable audience.
High price.

Programs for automatic mailing There are two types: partially paid and paid. Partially paid allow you to use the software, but with limited features. Fully paid programs allow you to try out their functionality for free during the test period, with subsequent payment for the full version.

It is not recommended to use third-party applications for community promotion. If there is start-up capital it is better to use the services special agencies, otherwise, high-quality and interesting content will attract the public no worse than other promotion methods.
But even after users have begun to actively join the community, you can’t let it take its course. The public needs to be retained - this is what VK mailing lists are used for to subscribers of their group.

The decision to use automation is up to the user. There are many programs on the network that are designed to automatically send messages. However, you cannot use several of them at the same time. Therefore, you will have to make a choice and download one of them. Of the most popular, two programs can be distinguished: LSender VK PRO and Quick Sender.

LSender VK PRO

LSender VK PRO is a paid program for sending messages to the target audience. It provides 16 automatic mailing methods. At the same time, the developer assures that the risk of account freezing is minimized.

In addition to mailing, the software allows you to create template responses for automatic dialogue with the client. Moreover, dialogues can be conducted simultaneously from two or more user accounts. The program has a convenient and intuitive interface, but even if questions arise, the user can use the instructions for use, which is issued after purchasing the program.

Quick Sender

Quick Sender is a program for commercial mailing, community promotion and target audience generation. It has a separate block for the parser (search for the target audience) according to a set of criteria. The user only needs to set the search parameters.

Another feature of this program is the liker. This is a mechanism that automatically puts likes under the posts of users included in target audience, to attract attention. After that, the program will automatically send out messages that need to be delivered to the recipients.

Also available to users, reposts, automatic inviting and posting. You just need to set the necessary parameters, and then the program will be able to do everything on its own.

The use of multifunctional programs for the promotion of Vkontakte communities does not guarantee the success of the enterprise. Content plays a decisive role. If the community cannot offer users a quality and interesting information, nothing will keep them in subscribers. Therefore, first of all, you need to rely on your own strength, and not on a set of instructions and algorithms.

Email marketing is considered a convenient and inexpensive way to attract customers. It is actively used by Internet entrepreneurs and not only. How to make a mailing list by Email, how to increase its effectiveness, what myths are associated with it - read the article.

Major misconceptions

It is generally accepted that mailing is easy and simple. It is enough to have a database of addresses and regularly send letters with offers to buy this or that. However, take a look in your box. How many emails do you go to spam? How much do you delete without even opening it? When was the last time you bought something after receiving a letter like this?

Technical knowledge on how to make bulk mailing list Email, obviously not enough to have a good result.

Firstly, the address base must be legal, purchased subscribers or received from a partner will not meet your expectations. Ideally, the target audience should be collected.

Secondly, the letters should contain interesting and useful information. Equally important is the form of presentation of the material. You need to write in such a way that you want to read the letter. Headlines are extremely important, otherwise no one will open the mailing list.

Important plan. You should know in advance when and what you will tell your readers about.

A simple conclusion follows from this. You need to learn how to do email marketing the right way. Read books, take part in trainings and, of course, try in practice, look for your own approaches and methods.

How to do email marketing the right way

The purpose of emails from a company is to sell your product. But you can get there in different ways.

The first way is gaming. A certain fictional character is created - the hero of letters. Stories are told on his behalf, he can also share his opinion or impressions about something. The purpose of such letters is, first of all, to entertain the reader, but also to offer a product too. Play and sale should be separated. As an analogy, we can recall an interesting program with advertising blocks.
The next path is cognitive. It is this strategy that is followed in the Megaplan mailing list. Letters are a kind of business magazine filled with useful information. Articles are written by authors or reprinted from other sources. Thanks to this approach, audience loyalty and an expert image of the company are formed.
The third option is direct sales. It is considered the most ineffective of all possible. These are the emails that most often end up in spam. Even with this approach, only 20% of the information should be selling, and 80% - useful. Otherwise, the method will not work.

How to form a database and not become a spammer?

When choosing a mailing list, you are on a slippery slope. Letters are a real invasion of personal space. People don't like it, so they press the "Spam" button and complain. It is important to ensure that the information is interesting and relevant to readers.

How to make email marketing useful? Don't write about your company or how good your product is. Take on broader topics that will hook your audience. About success, about life around, share working secrets and techniques. Let your emails help people solve problems, even if they haven't bought anything yet.

The effectiveness of the distribution is directly related to the quality of the database. Accept the fact that a maximum of 20% of the addresses will turn out to be working, and 80% are dump boxes that are not even checked. The database will be better if it includes people who signed up themselves, because they were interested in something. To collect just such addresses, you need to treat the mailing list as a serious project that requires an investment of time and effort.

Regularity

Naturally, you need to contact the audience regularly. If you don't plan on doing this, then don't even start. Most often, letters come once a month or once a week. It is better to send quality material, but less often than low-quality, but often.

It is believed that the most effective regularity ranges from two emails per week to one email per two weeks. Frequent appeals are perceived as a manifestation of importunity, and if you remind yourself too rarely, they can completely forget.

Technical points

So, you have decided on the content of letters and regularity, have collected a database of addresses. What's next? How to send out an email newsletter?

If the base is small, then a very real task is to send letters without attracting paid services. How to do your own email marketing? Very simple.

When you've finished your letter, complete the To, Cc, and Bcc fields. Addresses must be separated by commas. There is a limit on the number of recipients. For example, in Mail.ru there cannot be more than thirty of them.

In addition to the fact that this method is time consuming, it has another danger. Spam filters treat messages with a large number of recipients as unsolicited. To bypass this protection, you need to send messages not in bulk, but send each message separately. With a large database, this is simply impossible to do manually. How to make an email-mailing in such a situation? You will have to resort to the help of special mailing services.

How to send everyone by email: links to services

There are three most popular ones today: SmartResponder, Subscribe, UniSender. All three are domestic. Thanks to this, they have a Russian-language interface and Russian-speaking technical support, which is very convenient.

Also, all of them provide official documents for services, which is extremely important for legal entities.

UniSender and Smart Responder are democratic. If the database is small and there are few letters, then it is possible to use the services for free.

In addition to email, through these services, you can send SMS messages. It is also very important that there is access to statistics: how many letters are open, how many are sent to spam, how many people have made transitions to the site, etc.

Another advantage of the services is that they actively educate their users on how to make emailing to unfamiliar subscribers effective. You will receive articles, books the very next day after you go through the registration procedure.

Now you not only know how to create a mailing list based on Email, but also have information on how to make it interesting, effective and help promote your business.

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