Fishing store from scratch. Is it worth opening and how soon will it pay off? How to open a fishing store from scratch in Russia? Opening a fishing shop

Fishing traditionally remains one of men's favorite pastimes. Men are always ready to spend money on their car and hobbies. Give them this opportunity by opening a fishing supply store. The costs will pay off pretty quickly.

Fishing remains a favorite pastime for men at all times. The statement is so obvious that the thought of starting a fishing tackle business seems natural.

Let's look into the details of opening a fishing store and find out what needs to be paid to special attention, what difficulties are possible and what costs will be needed when organizing this business.

Classifying business

Before we talk about organizing a fishing store, let’s decide what level of business we want to develop. This is, in fact, main question, which you need to answer yourself.

It depends on the answer, we will limit ourselves small department in the “Sporting Goods” store or we will open a large specialized fishing supermarket, in which the client will find absolutely everything for fishing and more. The choice will depend on the volume of investment, the area of ​​the premises, the number and composition of personnel, the range of goods - everything that will be encountered when organizing a store.

You can profess another principle: trade only in the products of one or two of the most interesting manufacturing companies. In this case, you can conclude direct contracts for the supply of goods and ensure the most attractive prices.

The fishing supermarket, already mentioned, will bring together specialized retail outlets with various fishing equipment under one roof.

Business registration. Permits

So, the choice has been made, and you imagine your future store in detail. Before you start organizing a business, you need to register the chosen organizational and legal form of your enterprise. You will have to choose between individual entrepreneurs and LLCs (see “”).

An individual entrepreneur has the following advantages: easier registration and accounting. Taxation system - UTII or (if not possible) simplified tax system 15% - the difference between income and expenses. OKVED code in this case is 52.48.23 “Retail trade in sporting goods, fishing equipment...”

After registration and rental (purchase) of premises, it is necessary to obtain permission from Rospotrebnadzor and Rospozharnadzor.

Premises for a fishing store

The principle of choosing a store location is usual for retail trade: places with the maximum flow of people, near bus stops public transport, car parks, etc.

You can stop at a department in a shopping center or a small store on the ground floor of a residential building. It all depends on your desire and the scale of the intended trade. The store area must be sufficient to conveniently accommodate the planned product range. The product must be laid out and visible to the buyer. The minimum area of ​​a fishing store should be 80-90 square meters. m.

Market analysis

Fishing gear does not belong to everyday goods, but this group has its own regular customer. According to statistics, there are about 80 thousand fishermen per 1,000,000 population who periodically become clients of fishing tackle stores.

If each of them spends about 4,000 rubles during the season, then the total income of trading companies will be about 320 million rubles. The figure, you see, is considerable. But it's not that simple.

Another statement: in order for the store’s income to be about 4 million rubles. per year, there should be one store for every 1,000 potential customers. You can count the number of fishing stores in your city and determine for yourself how promising such a business is.

Formation of the store assortment

The store can combine an assortment of fishing goods with a variety of travel accessories. It is quite natural that there will be a proximity of fishing rods, floats, hooks, spinners with barbecues, tents, furniture for tourists and even inflatable boats. We divided all products into three groups and indicated their share in total volume goods:

• Basic (fishing rods, spinning rods) – 60%.
• Additional (bait, floats, fishing line, hooks, etc.) – 30%.
• Related (equipment, travel goods, clothing, shoes, etc.) – 10%.

Pricing in a fishing store

The markups on fishing equipment are quite decent and depend on the group of goods. Thus, goods of the main group are sold with a markup from 25% to 75%, which depends on the product. The markup on consumable goods is about 100%. The maximum markup (200%-300%), as a rule, is for products from world-famous manufacturers.

It is clear that with significant sales volumes, the profitability of such a store will be very high. Serious attention must be paid to the supply of goods. These must be serious reliable wholesale companies or representative offices of manufacturers with a large assortment and high quality products.

Store staff

The store will sell a specialized assortment, which the seller, at a minimum, should be well versed in. It would be better if the sellers themselves turn out to be fishing enthusiasts and can talk substantively with buyers.

To communicate with male buyers, of course, a female salesperson is preferable, but it is unlikely that she will be well versed in the product and will be able to advise the buyer. Therefore, we can focus on several young men who are well acquainted with this topic. A small retail outlet will require 3-4 sellers.

Some features of preparing premises and trade

The premises must be well renovated. Select retail equipment so that it is possible to arrange the goods as conveniently as possible for the buyer. Display large equipment separately. For small consumables, you will need special counters with small drawers, as well as display cases on which various fishing accessories can be displayed.

Trade equipment must be designed in the same style. Arrange the goods in such a way that it is convenient for both the buyer and the seller to navigate in search of what they need.

Economics of a fishing store. Business payback

Funds for opening a store:

• Rent of premises, for the first month – 90 thousand rubles.
• Repair of the premises, lighting, fire equipment - 160 thousand rubles.
• Trade equipment (display cases, racks, counters, shelves) – 110 thousand rubles.
• Working capital(purchase of goods) – 450 thousand rubles.
• Advertising costs (signboard, posters, flyers) – 20 thousand rubles.

Total: 830 thousand rubles.

Opening a store will therefore require 830 thousand rubles. The amount is considerable, but considering high profitability, you can return it quickly enough. With an average trade margin of 100%, the initial purchase will bring an income of 900 thousand rubles.

Summary statement of annual expenses of a fishing store with an area of ​​80 square meters. m. (including costs of opening a store):

• Rent of premises 1,080 thousand rubles.
• Repairs, lighting, fire extinguishers 160 thousand rubles.
• Trade equipment 110 thousand rubles.
• Working capital (purchase of goods) 1,500 thousand rubles.
• Advertising 50 thousand rubles.
• Staff salaries are 720 thousand rubles.
• Utility costs 120 thousand rubles.
• Administrative and other expenses 120 thousand rubles.

Total: 3,860 thousand rubles.

The annual sales volume (based on a monthly 400 thousand rubles) will be 4,800 thousand rubles. Net profit for the year will be about 1 million rubles, and the costs of opening a store will pay off in less than a year from the start of work.

Trade in fishing gear and accessories is a highly profitable type of business that will allow you to quickly return your investment and provide an opportunity to develop your business.

* The calculations use average data for Russia

1.Project summary

This business plan discusses a project to open a retail store fishing goods in a city with a population of 200 thousand people. The assortment will include fishing gear for the main types of fishing. The area of ​​the outlet will be 28 square meters. meters. The store's goal is to meet local demand for fishing and related products and create a sustainable business model that generates stable operating and net profits.

The volume of starting investments will be 1,312,900 rubles. Source of initial capital – own funds. The funds invested in the opening will pay off in the 2nd year of operation (13th month). The store's profitability will be 10%. Financial calculations of the business plan were made for a three-year period of operation of the store. The pre-opening phase will take 2 months.

2.Description of the industry and company

Fishing is very popular in Russia. The number of people passionate about fishing is impressive and amounts to about 25 million people. The demand for fishing products from such a mass of consumers is enormous. According to various estimates, the size of the fishing gear market in our country ranges from $300 million to $1 billion. The most capacious category, which accounts for up to 60% of turnover, is considered to be the group of basic products, which includes fishing rods, spinning rods and fishing rods. The remaining 40% comes from consumables and related products for fishing. According to Businesstat estimates, in 2014, sales of fishing rods and fishing rods amounted to 10 million units. The market for fishing products is considered to be unsaturated compared to other Western countries, where the percentage of the population who enjoy fishing can reach up to 25% (USA).

This project involves the opening of a retail store for fishing goods in a city with a population of 200 thousand people. The store will occupy an area of ​​28 square meters. meters. The store's offer will be a universal assortment for all types of fishing, including winter ice fishing. The goal of the outlet will be to satisfy the demand of the local population for fishing and fishing-related products and create a stable business model that brings stable operating and net profit.

Individual entrepreneur will be chosen as the legal form. UTII is preferred as a taxation system. OKVED code - 52.48.23 “Retail trade in sporting goods, fishing equipment, camping equipment, boats and bicycles.” Responsibilities for managing the store will be assumed by an individual entrepreneur. Two sales consultants will be directly subordinate to him.

3.Description of goods

The assortment of the fishing store will include fishing rods, spinning rods, reels, consumables for equipment - fishing lines, cords, floats, hooks, spoons, as well as related products (equipment) of popular Japanese, European and domestic brands. The fishing store will operate in the mid-price segment. The markup will be set at 79%. The assortment will also include a small number of products belonging to elite categories and brands. Average bill will be 600 rubles. In Table. 1 shows prices for the main product groups.

Table 1. List of goods

	Name	Description		Cost, rub.
Fishing rods
	Bolognese rods		Bologna rods Aiko, Daiwa, Maximus, Shimano, Volgar, Volzhanka
	Match rods		Match rods Cormoran, Daiwa, Maximus, Shimano
	Flying rods		Flying rods Daiwa, KOLA, Maximus, Shimano, Volgar, Volzhanka
Spinning fishing
			Spinners ACME, Daiwa, Forest, Halco, Mepps,
	Bombards		Bombards
			Wobblers Deps, Duel, DUO, Evergreen, Hump, Ima, Imakatsu, Jackall, Jackson, Lucky Craft, Major Craft, Megabass, OSP, Pontoon 21, Rapala, Salmo, SERT, Tsunekichi, Tsirubito, Zirbaits
			Jigger sets, packs of 3 pcs. (Cormoran, Gamakatsu, Saturn)
	Soft baits		Soft silicone baits Bait Breath, Berkley, Big Bite Baits, C'ultiva, Keitech, Fox Rage, Gambler, Lunker City, Manz, Megabass, Pontoon 21, Reins, Sawamura
	Spinning rods		Spinning rods AIKO, APIA, Banax, Cormoran, Black Hole, Daiwa, Gamakatsu, Kola, Major Craft, Maximus, Megabass, Pontoon 21, Shimano, St. Croix., Talon, Trabucco, Volzhanka
	Cheburashki		Eared sinkers (Cheburashka)
Reels
			Reels ABU Garcia, Banax, Cormoran, Daiwa, Mitchell, Ryobi, Shimano, other inertial reels
	Reel Lubricants		Cleaning sprays, lubricants for reels
Hooks
	Single hooks		Hooks with a barb, barbless, with a swivel, with a mustache, etc.
	Double hooks		Double hooks
	Tee hooks		Tee hooks
	Offset hooks		Double curved hooks
Floats
	Floats		Floats
Fishing line
	Monofilament line		Monofilament line
	Braided cords		Braided cords
	Fluorocarbon line		Fluorocarbon line
Feeder
	Feeders		Feeder
	Feeder rods		Rods for feeder Balzer, Black Hole, Cormoran, Daiwa, Nautilus, Shimano, Volzhanka
	Feeder top		Feeder top
Other equipment
	Winding rings		Winding rings
	Swivels and fasteners		Swivels and fasteners
	Bite alarms		Bite alarms
	Feeders		Method feeders
Winter fishing
	Balancers		Balancers
	Ice screws		Ice screws
Fishing equipment
			Fishing boxes
	Landing nets		Landing nets
	Fish grips		Fish grips
Groundbaits
			Boilies, bait mixtures

You can place an order for a particular product without leaving your home using the official website. Delivery within the city from 2000 rubles. will be produced free of charge.

4.Sales and marketing

In retail sales of fishing goods, there are some features that must be taken into account when making calculations and forming an assortment. One of the factors is seasonality. The most profitable months For trade are May, when the demand for summer fishing rods, spinning rods, etc. increases, as well as December, when sales for winter gear increase. In this regard, the best time to open a store seems to be 1-2 months before the start of the new season. When opening a store, market conditions will also be taken into account. At the time of writing the business plan, it is not the most favorable. Since 2014, sales of fishing products have been falling, due to several reasons. Firstly, fishing gear is not an essential commodity, so the level of demand is highly dependent on the purchasing power of the population, which has decreased noticeably since the end of 2014. In particular, according to BusinesStat forecasts, sales of fishing rods in 2016 in physical terms will fall to 8 million units from 10 million in 2014. Secondly, sales volume is affected by rising prices. Imported products are becoming more expensive due to rising exchange rates. In such conditions, cheaper options for gear are in demand, which will form the basis of the store’s assortment. However, industry experts do not recommend completely excluding expensive high-quality products from the assortment. Among domestic fishermen there is still a love for gear high quality, which are sometimes an order of magnitude higher than the fisherman can afford. Russians show the greatest interest in Japanese brands, followed by American and European brands trademarks. There is potential for development in a particular city. Considering that about 10% of the country's population is engaged in fishing (according to other sources, every sixth adult man is passionate about fishing), at least 10-20 thousand fishermen live in a city with a population of 200 thousand people. Considering the average spending on fishing equipment is 4,500 rubles per year, the market capacity will be about 90 million rubles. At the same time, about 35-40% of the city market remains uncovered.

The store will be located in an easily visible area, on the first line of houses. The sign will be easy to read and will make it clear that the outlet is a fishing store. In addition to the external sign on the facade, the store will use the following tools to attract customers:

Maintaining a website with a catalog of products sold;

Participation in partner and sponsorship events;

Printed products (catalogues, business cards, booklets).

Participation in sponsorship events. For example, in city sport fishing competitions.

5.Production plan

The store will be located in a city with a population of 200 thousand people, on one of the city's busy streets leading directly to the exit. This location is advantageous due to high pedestrian and vehicular traffic. IN in this direction There is a “fishing trail”: on weekends, a large number of city residents go to nearby country waters.

To organize a store, a premises with an area of ​​28 square meters will be taken for long-term rent. meters. The premises will require partial repairs, the cost of which will be 100,000 rubles. In addition, you will need to purchase commercial equipment - shelving, display cases, etc. Together with alarm and signage equipment, expenses for equipment will amount to 177.9 thousand rubles. (detailed costs for equipment are given in Table 2).

Table 2. Equipment costs

	Name	Price, rub.	Quantity, pcs.	Cost, rub.
	Trade counter with showcase
	Wall rack
	Fishing rod rack
	Lighting equipment
	Security alarm+installation
	Cash register equipment
	Cash register furniture
Total:				177 900

Since the store will sell a specialized assortment, the main requirements for sales consultants will be the ability to understand the intricacies of the world of fishing goods. Sellers who are keen on fishing themselves and are able to talk substantively with customers will be hired. Preference will be given to candidates with sales experience in fishing stores, tourism stores, sporting goods stores and similar establishments. Also, when applying for a job, such qualities as politeness, communication skills, and the ability to find common language with the client. The work schedule of salespeople is 2/2 shifts. As an incentive for sellers, a “salary + percentage of sales” remuneration system will be introduced.

Table 3. Staffing table and wage fund

With an average bill of 600 rubles. and 25 clients per day, the store’s revenue will be about 450,000 thousand rubles, while net profit will exceed 90 thousand rubles. During the season (May-September, December) the profit can reach 170-200 thousand rubles. with a turnover of 640-730 thousand rubles. The costs of the main period will include a variable part (product purchases) and a constant part. The latter includes payment of wages (including deductions - 52 thousand rubles + percentage of sales), rent (28 thousand rubles at the rate of 1 thousand rubles), as well as accounting, advertising costs, transport, public utilities and so on.

6.Organizational plan

The preparation stage before the start of sales is planned to be completed within 2 months. All organizational issues At the start-up stage and during the main period, the individual entrepreneur will take over. During the operation, he will act as director and store manager. He will be responsible for organizing procurement, marketing promotion, hiring and firing staff. Responsibilities for the sales process and customer consultation will be assigned to sales consultants.

7.Financial plan

The costs of the preparatory period will include 6 expense items and amount to RUB 1,312,900. (see Table 4). Appendix 1 shows financial indicators for a three-year period of operation of the store. Conditions that were taken into account in the calculations: planned sales volume of 456,000 rubles. per month (at the rate of 25 average checks per day in the amount of 600 rubles), reaching the planned sales volume by the 3rd month of operation, seasonal revenue growth in May-September and December (the first year of operation - up to 20%, the second year of operation - up to 40%, third year of operation - up to 60%), sales start - March.

Table 4. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Room renovation
Room equipment
	Equipment purchase
Intangible assets
	Website creation
	Registration procedures, coordination with government agencies
Working capital
	Working capital
	Starting product content
Total:		1 312 900

8.Evaluation of project effectiveness

The efficiency of the store is confirmed by the calculated indicators (see Table 5). The initial investment with an average flow of clients will pay off by the 13th month of operation, while the return on sales will be 10%.

Table 5. Project performance indicators

9.Risks and guarantees

The organization of a business for the retail sale of fishing goods is well mastered; there are many examples of building stable and working schemes. The features of a fishing store as a project include a low level of start-up investments and a quick return on investment, taking into account several factors: a good location, a well-formed assortment, and a smart pricing policy. All these factors will be taken into account when organizing a business, as a result of which the risks of opening a store and ensuring profitability can be called low. In Table. 6 indicates the main risks and provides prevention measures.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

	Risk	Probability of occurrence	Severity of consequences	Prevention measures
	Low store profitability			Choosing a passable place, a universal assortment, adequate pricing policy, use of advertising, hiring professional staff
	Declining purchasing power of the population			Choosing in favor of the cheap and medium price segments, purchasing the most popular goods, working to increase customer loyalty
	“Overstocking”, dead product items			Sales analysis, assortment variation, discounts on unsold items
	Rent increase			Conclusion long-term contract rent with a fixed rate in rubles, carefully spelling out payment terms
	A sharp increase in the number of competitors			Revision of prices for items available from competitors, increased attention to service, retention regular customers loyalty programs
	Decreased demand due to the season, weather conditions			Off-season discounts, sales promotion using marketing tools

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Quite often, for many people, a hobby becomes a way of life that they simply cannot live without. Fishermen fall into this category. Especially avid fishing enthusiasts are willing to spend more money on purchasing gear than on purchasing food. Therefore, fishing is an excellent business opportunity.

Moreover, according to statistics, proposals in this area account for only 25%.

The cost of the necessary equipment and related small items ranges from 20 rubles to 120 thousand rubles.

One fisherman can spend 1,000 rubles and more on his hobby per year.

There is only one thing left - to find out how to open it correctly fishing store from scratch so that it generates income.

Let us note one important feature: if you are not a fisherman and do not understand all the intricacies of fishing, be sure to find a person who is excellent at this.

Otherwise, the business will be low-profit. Let's take a closer look at how to open a fishing goods store from scratch.

We legitimize activities

Opening any business begins with legitimizing activities in accordance with organizational and legal standards, namely:

• The first step in this matter is business registration. An individual entrepreneur is the best choice here.
• The second step is to obtain your OKVED code in statistics. It will be 52.48.23. They indicate that a person is leading retail trade goods for tourists, fishermen, etc.
• The third step is choosing a tax system. Experts recommend choosing UTII, which has a “preferential regime”. If you can’t get UTII, then for the first time you can choose the simplified tax system with the “income minus expenses” system
• The fourth is opening company accounts. However, it is prohibited to use your personal accounts.
• Fifth step - receiving permitting documents to conduct activities in this area.
• The final step is selecting premises for the future store.

The above sequence is not necessarily followed in life, but without going through these steps you simply will not be able to conduct your activities.

Choosing the format of the future store

There is a conditional division of stores that sell goods for fishermen:

• elite shopping centers, consisting of several small shops;
• specialized retail outlets working with products of famous brands;
• multi-specialty shops offering a large selection of goods at affordable prices.

Which type of store you can afford to open will determine the size of your startup capital. Eat general recommendations by choosing the location of the store:

• it must be located in a densely populated area, this will ensure greater traffic flow for people;
• availability of public transport stops nearby;
• availability of a parking space nearby.

It is known that the main buyers in the store will be men, so the point should be located near a car market or a large city market. The option of opening a store outside the city is a great option. In this case, the principle works: “I left home, forgot the necessary thing, and in order not to return, I went to buy it on the way.”

Don't buy right away retail space, it is better to rent it. If there is no profit, you can quickly release it.

The store area must be taken from 80 sq. meters (this is especially important in the case of a multi-profile type). This will allow you to make a couple of rooms and accommodate large number goods.

Don't forget about this important point, like a warehouse. It must be there. In it you will store floats, fishing lines, hooks, food, bait, etc. All these little things make up a third of the store’s turnover, and there should be a lot of them.

Assortment

There is a certain assortment that should be in your store constantly and in sufficient quantity - these are consumables.

This group includes sinkers, hooks, bait, bait, fishing line, spinners, etc. The more selection there is on the counter, the better.

However, it is not necessary to give preference to well-known brands. You can choose products from domestic manufacturers with a good reputation.

If we talk about equipment and gear, it is better to bet on famous brands such as Abu Garsia, ST, Croix, Daiwa, etc.

But you can expand your choice with goods from China. This will prevent you from losing clients with low income.

In six months, when the main clientele of your store is determined, the ratio of expensive and cheap assortment should be 50/50. The variation in one direction or the other will depend on demand.

When filling a store with goods, do not forget about the accompanying things. They come in large and small sizes. The first type includes boats, tents, sleeping bags, etc. The small-sized range includes shoes, clothing, dishes, cases, backpacks, etc.

Racks with fishing goods

The minimum quantity of the assortment must consist of 8 thousand items. The volume of goods must be constantly increased and updated.

Suppliers

To supply complementary food and bait, you need a supplier who is located near you. This is due to the short shelf life of this product.

Regarding the purchase of accessories and related products, the choice is entirely yours. You can give preference to products from Germany, Austria and Sweden. But it is better to purchase winter assortment and consumables from domestic representatives. They have no equal in the market in the production of these goods.

If your store is small, then you can use a local representative whose outlet is located near you as a supplier.

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Personnel search

Since the store offers products for men's hobbies, the best option would be to recruit representatives of the stronger half.

At the same time, it is desirable that they themselves are fishing enthusiasts.

The presence of a pretty lady behind the counter will not bring popularity to your store.

The staff is recruited depending on the operating mode. The best option is two sellers in two shifts. Hired workers must have excellent knowledge of the product, be able to carry on a conversation on the topic of fishing, and be pleasant in communication.

Be sure to use a reward system when profitable sales. This will create a desire to increase trade turnover.

For the position of accountant and manager, it is necessary to hire only experienced people who know all the intricacies of maintaining reporting documentation and communicating with clients.

Advertising

Purchasing goods from fishermen depends on the time of year. To always have customers in your store, you need constant active advertising. It should be placed in special magazines and newspapers related to fishing, hunting, etc. Don't forget about radio and local TV channels. They will be happy to advertise your store there.

If you yourself are a fishing enthusiast, then advertise your store yourself in places where fishermen gather. Take any new product and test it in real conditions. This process can be recorded on video and then posted on the Internet. A perfect option for your website is where you can write interesting facts and advertise new products in your store.

Costs and income

Before you start opening a store with goods for fishermen, you need to make calculations. This will allow you to determine the amount of initial capital.

• payment for lighting;
• purchasing a cash register;
• purchasing necessary goods;
• paperwork;
• purchase of equipment and its repair in case of breakdown;
• bringing the rented premises into the required condition;
• advertising and employee salaries.

According to statistics, the average monthly revenue in a stable store is more than 500 thousand rubles. After all payments have been made, the net income to the owner is 80 thousand rubles. Simple arithmetic shows that the average payback for a fishing store is 2 years. Therefore, you should not count on a quick return on your investment.

Possible problems of organizing a business

A fishing store, like any other, is significantly influenced by the economic situation within the state. The crisis, economic downturn, inflation - all this affects trade turnover and income received.

The profitability of a business is greatly influenced by the frequency of updating goods on shelves, the amount of advertising and the flow of customers. If all this is missing, then the store will burn out and the business will have to close.

Due to the narrow specificity of the product, you need to be prepared for the fact that for the first couple of years your store will operate in the red or at zero.

Fishing store business plan

Before you open a fishing store, you need to draw up a business plan.

It will allow you to determine the main directions and calculate the likely costs. Below are some points of a fishing store business plan.

• The level of business you want to organize.
• Determine what your future store will be like: a small outlet, a department, an elite boutique, etc.
• The volume of future investments, the size of the area and the number of people on staff.
• The number of product items that will be in your store.
• The number of companies and suppliers with which you will cooperate.

Experts believe that opening a fishing store is great business, which allows you to have a stable income. The probability of warming up in it is below average, and the profitability is above average. Remember that income will come from competent organization of work, connections with reliable suppliers and constant advertising.

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(d)if the information is provided by written request organ state power, other government agency, or organ local government in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;

(e) if the information is provided to a third party with the consent of the Party about which the information is transferred.

2.5.Insales does not verify the accuracy of the information provided by the User and does not have the ability to assess his legal capacity.

2.6.The information that the User provides to Insales when registering in the Services is not personal data as defined in Federal law RF No. 152-FZ dated July 27, 2006. “About personal data.”

2.7.Insales has the right to make changes to this Agreement. When changes are made to the current edition, the date of the last update is indicated. The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided new edition Agreements.

2.8.Accepting this Agreement The User acknowledges and agrees that Insales may send the User personalized messages and information (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send to the User personal offers, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the email address Insales -.

2.9.By accepting this Agreement, the User understands and agrees that the Services Insales to ensure the functionality of the Services as a whole or their individual functions in particular, cookies, counters, and other technologies may be used and the User has no claims against Insales in this regard.

2.10.The user understands that the equipment and software, used by him to visit sites on the Internet, may have the function of prohibiting operations with cookies (for any sites or for specific sites), as well as deleting previously received cookies.

Insales has the right to establish that the provision of a certain Service is possible only on the condition that the acceptance and receipt of cookies is permitted by the User.

2.11. The user is independently responsible for the security of the means he has chosen to access his account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under account the User, including cases of voluntary transfer by the User of data to access the User’s account to third parties under any conditions (including under contracts or agreements). In this case, all actions within or using the Services under the User’s account are considered to be carried out by the User himself, except in cases where the User notified Insales about unauthorized access to the Services using the User’s account and/or about any violation (suspicion of violation) of the confidentiality of their means of access to the account.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently safely shut down work under his account at the end of each session of working with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to the User’s violation of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged to compensate, at the request of the injured Party, the actual damage caused by such violation of the terms of the Agreement in accordance with current legislation Russian Federation.

3.2. Compensation for damage does not terminate the obligations of the violating Party to properly fulfill its obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be in writing and delivered personally or via courier, or sent by email to the addresses specified in the license agreement for computer programs dated December 1, 2016, the accession agreement to the license agreement for computer programs and in this Agreement or other addresses that may subsequently be specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for termination of the other provisions (conditions).

4.3. This Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement are subject to the law of the Russian Federation.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or by postal address: 107078, Moscow, st. Novoryazanskaya, 18, building 11-12 BC “Stendhal” LLC “Insales Rus”.

Publication date: 12/01/2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

LLC "Insales Rus"

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Akademika Ilyushina, 4, building 1, office 11

Postal address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC “Stendhal”

INN: 7714843760 Checkpoint: 771401001

Bank details:

More than 25 million citizens enjoy fishing in Russia, and the annual sales market for fishing gear is about a billion dollars. The majority of the turnover (over 60%) is made up of the group of basic fishing products - fishing rods, rods, spinning rods, and about 40% - related and consumable products.

Since fishing products are in high demand among the population, opening a fishing store is one of the best business ideas, which both beginners and experienced entrepreneurs can bring to life. But before you start opening a business, you should draw up a business plan, calculate costs and payback, and study the nuances of doing business.

Advantages and disadvantages of business

The main target category of buyers of this store are men of all ages who are interested in various types fishing Since at least 17% of the country's population is passionate about fishing, there will be no shortage of buyers.

But this business also has its advantages:

• high demand for products;
• no need to rent large areas to open a retail outlet;
• the opportunity to combine your favorite hobby and income (as a rule, such stores are opened by people who fish professionally or as a hobby);

and disadvantages:

• profit from the sale of a unit of goods is low;
• business is seasonal;
• the owner needs to understand the features of the product being sold.

A fishing store is a business whose complexity of opening and running is low. In order for the profit to grow, the owner needs to add more to the main assortment expensive goods, which are in demand not only among fishermen, for example, thermal clothing, boats, camping utensils, tents and others.

Market analysis

Competition in this business segment is quite high, but despite this, trading in fishing goods remains profitable and profitable business, since the annual market growth is more than 15%. The increase in sales occurs due to the growing welfare of the population - people can afford to spend more on their favorite pastime, the opening of private water areas for fishing, active advertising spending time in nature.

So that the business brings highest income, you should analyze your competitors’ outlets and find out:

• what store format is most popular;
• what attracts customers to a particular store (low prices, sale of branded goods or something else);
• What do competitors lack and what might interest customers?

After the analysis, you should decide on the format of the retail facility. It could be:

1. A specialized fishing store that will sell exclusively fishing products. This outlet is aimed at wealthy customers who are interested in fishing. It is advisable to open it in large cities, where average income in humans is quite high.
2. Brand outlet, opened as a franchise. Inexperienced entrepreneurs can open a franchise business - this will provide an opportunity to understand the intricacies of trading fishing goods under the guidance of mentors, study the needs of consumers and save significantly on advertising. In addition, the franchisor will be interested in the prosperity of the outlet and will provide full support to its partner.
3. A multi-profile store offering a wide range of goods for fishing, tourism, and outdoor recreation. Here, customers are offered goods for both wealthy and low-income people.

Important! A multi-profile retail outlet is the most promising, since it presents goods of different price categories.

Organizational plan

Business registration

To conduct business, the store owner will need to register with tax office and choose the form of doing business - LLC or individual entrepreneur. In most cases, novice businessmen prefer registration in quality individual entrepreneur, since it is less time-consuming and financial. It is advisable to open an LLC if the business is organized jointly by several people, in which case they will be co-founders.

Shop "Everything for fishing"

When registering a business, you will need to indicate the OKVED classification code, in particular - 52.48 and 52.48.23. It will also be necessary to indicate the selected tax system option:

• UTII - acceptable for small business, the total cost of fixed assets in which is less than 100,000,000 rubles, and the number of employees does not exceed 100 people. UTII can only be used in regions where the municipal authorities have adopted the relevant law.
• simplified tax system - applies if you cannot select UTII. In this case, a simplified system with a rate of 15% is optimal.

Choosing a location for a store

The main buyers of fishing products are men; they make up more than 95% of the target audience.

This is important to consider when choosing the location of your fishing store. It is advisable to locate the retail outlet:

1. Not far from industrial zones, garage cooperatives, where the main contingent of buyers spend a lot of time.
2. On departure from settlement. In this case, the entrepreneur will be able to save on rent. The store’s assortment must include all kinds of bait and goods that fishermen often forget to buy in advance.
3. On the way to the pond. The best place to open a store will be one from which customers can walk to a river, lake, or pond.

Important! When choosing a location, you need to take into account the availability of parking near the building - the lack of parking spaces will complicate access to the store for customers in cars and, accordingly, will reduce the customer flow.

Search for employees

The number of employees directly depends on the size of the store and the range of products presented. So, for a retail outlet with an area of ​​up to 40 square meters, it is enough to hire 2-3 sellers who will work according to shift schedule, and for a store with a larger sales area you will need to hire at least 5 people. Sellers' responsibilities will include:

• communication with customers;
• presentation and sale of goods;
• work at the cash register;
• ordering, receiving and displaying goods;
• maintaining order and cleanliness in the workplace.

Important! At the stage of store promotion, the business owner can perform the duties of a salesperson and accountant himself - this will save money.

You should not hire women or girls as sellers, since most of them are completely unaware of the assortment presented. The ideal fishing store employee is a man who loves fishing and does it regularly. To recruit personnel, an entrepreneur can use online services where applicants’ resumes are posted. This approach will reduce the cost of searching for personnel.

At the stage of opening a point, you can order goods in Russian online stores that sell in bulk or offer discounts wholesale buyers. Over time, the entrepreneur should establish contact with foreign suppliers (Chinese, Japanese), which will increase the markup on the supplied product range.

This is extremely important because marginal profit from sales is low and insufficient to create a consistently high financial flow.

Important! Since this type trade depends on the season, the entrepreneur must take into account the demand for the goods being sold and focus on the needs of customers.

It is advisable to purchase perishable goods (for example, bait) from suppliers located in close proximity.

This will make it possible to sell exclusively fresh goods. The assortment must include sinkers, spoons, floats and:

• wobblers;
• soft baits;
• balancers;
• fishing rods;
• specialized footwear and clothing;
• hooks;
• baits and baits;
• coils;
• fasteners;
• fishing line;
• leashes;
• boxes, boxes;
• swivels;
• various accessories (cages, quotes, echo sounders and others).

Important! The assortment must be updated twice a year in accordance with the upcoming season. From spring, customers can be offered various repellents, and from autumn, they can be displayed in trading floor ice axes, winter fishing rods.

If the store's area allows, it is advisable to divide the retail space into two halls - the first will display goods that are necessary directly for fishing, and the second - related products, these include:

• tents;
• backpacks;
• dishes (thermoses, plates, pots; thermal mugs, etc.);
• thermal underwear;
• shoes;
• sleeping bags;
• boats and others.

Initially, the product range may consist of 7-9 thousand units, and over time it is increased to 30-45 thousand, if the store area allows. Half of the presented goods should belong to the middle price segment so that every fisherman could purchase the products.

Equipment purchase

To ensure full operation of the store you will need to purchase the following equipment:

• display counter - 3 pieces * 10,000 rubles;
• wall rack - 9 pcs * 9,000 rubles;
• racks for fishing rods - 7 pcs * 6,000;
• shelves - 12 pcs * 600 rubles;
• cash register equipment - 2 pieces * 15,000;
• lighting fixtures - 8,000 rubles;
• furniture for the checkout area - 15,000.

Accordingly, providing a retail outlet with equipment will cost the entrepreneur 213,200 rubles.

The fishing store needs advertising. First of all, an entrepreneur should come up with a memorable name and order a sign. It's also worth posting advertisements in the media - on the radio, in newspapers, on television, make leaflets, create groups in social networks. An entrepreneur can create own online store- in this case, buyers will be able to order goods without leaving home.

You should also consider a system of discounts for wholesale and regular customers - this can be cumulative bonus system, as well as providing a one-time price reduction when purchasing from a certain amount. In an efficient way promotion is also the store's sponsorship participation in sports and fishing events.

Calculation of costs and payback

Opening a fishing store will cost an entrepreneur 1-1.5 million rubles. In this case, the initial costs will be 985,000 rubles, which includes the following items:

• business registration - 50,000;
• carrying out promotions - 35 000;
• procurement commercial equipment - 200 000;
• purchase of the minimum assortment - 700,000.

Monthly expenses consist of paying rent and utility payments(50,000 rubles), fund wages(from 20,000 rubles per employee), advertising expenses (up to 10,000) and tax deductions (20,000). Accordingly, every month an entrepreneur will spend at least 120,000 rubles on maintaining a retail outlet.

On average, a fishing store reaches the break-even point after 5 months of operation, when the monthly profit received exceeds 400,000 rubles. The profitability of the outlet is 17-20%, which is a fairly good indicator for this business segment. The initial investment will fully pay off within 16-18 months.

Important! The average net profit will be more than 70,000 rubles monthly.

Organization retail sales Fishing products as a business will not cause difficulties for an entrepreneur. This business option has such advantages as low financial investments at the opening stage and quick payback.

But in order to minimize the risks when launching a project and get the expected profit, you will need to take into account a number of factors - the store should be located in a suitable location, the assortment should be formed competently and taking into account the needs of customers, and prices in point of sale should not be overestimated. A well-drafted business plan and accurate calculations at the project launch planning stage will allow you to open profitable store and receive monthly increasing income.

Video. Business plan for a fishing store