Briefly about Samsung: history, achievements, manufacturing country Samsung. Samsung manufacturing country: what does this parameter affect

Samsung is a whole industrial concern. Giant was founded back in 1938.

1938 Korean businessman Lee Byung-chol manages to register the Samsung Trading Company trademark. At first, his company was engaged in the export of rice, sugar and dry fish from Korea to China and Manchuria.

The Samsung name is not Korean. Lee Byung-chul named his venture as such because he had far-reaching plans. At the onset of the 50s, the ambitious Korean planned to develop partnerships with the countries of North America.

During World War II, when American troops landed in Europe, Samsung began supplying rice vodka and beer to the American military. However, the brutal Korean War that broke out in the 1950s halted the company's growth. The alcohol business was curtailed, and many factories were simply destroyed.

rebirth

After the end of the Korean War, the new government began to carry out large-scale economic reforms. In order to boost the country's economy, it was decided to provide the largest entrepreneurs with state orders. They were also given huge tax and legal benefits. It was during this period that such Korean giants as Daewoo, Hyundai, Goldstar (LG) were created.

Each company had its own specialization. Daewoo was engaged in the production of cars, Hyundai - in construction, Samsung began to manufacture electronics, LG was engaged in the production of various electronics.

The company made another breakthrough when, in 1969, after merging with Sanyo, it began producing the first black and white televisions. At that point, only 2% of Koreans had televisions at home.

The merger of the two companies became the basis for the creation of a large division - Samsung Electronics.

However, already in the 80s, the company had to go through a major crisis. The economic recession of the eighties almost cost the company collapse.

Samsung had to get rid of several non-core divisions, as well as reduce the number of subsidiaries.

Big changes

The next chapter in the history of the company began with the arrival of a new leader - Lee Gong Hee. He proposed a wide range of reforms, which included a complete restructuring of the company and a change in all management fundamentals.

The company also expected a complete change in the field of marketing. The company's strategy and logo have been completely redesigned. That's when the world saw modern logo Samsung.

Today, to all students who study to be advertisers, talking about the rebranding of Samsung as one of the most successful in history. Stunning design and large-scale advertising campaign around the world has done its job. Now the Samsung logo is considered to be the most recognizable in the world.

In 1983, the company moved into the production of personal computers. In 1992-1993, the company's developers completed work on the first personal mobile devices.

According to marketing research conducted international agencies, Samsung is ranked 21st in terms of total brand value. The Samsung brand is valued at nearly $17 billion.

Samsung Group has many divisions that are engaged in the production of microelectronics, chemical industry, construction, etc.

The structure of the company consists in a full (closed) cycle of production of various electronics.

According to research, Samsung ranks first in the US in sales of mobile phones. The company is also the leader in the mobile phone market in Europe and is ahead of its main competitor, the Swedish company Nokia.

6 years ago

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History of South Korean Samsung Electronics Co. begins in 1938, when a resident of the small town of Daegu, Byong Chul Lee, founded a trading company called "Samsung" (translated as "Three Stars"). The name "Samsung" in Korean is pronounced as "Samson" (삼성 / 三星), and in Russian transcription it sounds like "Samsung".

There are two versions of the origin of the name of the legendary company. According to one version, the name "Three Stars" corresponds to the three sons of Byong Chul Lee. According to another version, the founder gave his company the name "Samsung", so that it becomes big, strong and eternal, like stars in the sky.

Byong Chul Lee, founder of Samsung Trading Co.

At first, Samsung, led by Byong Chul Lee, was engaged in the supply of dried fish, rice and noodles to China and Manchuria. Since 1939, a brewery has become part of the company, and the product range has been replenished with wine and rice vodka.

Daegu Store - Samsung's First Residence

Thanks to the managerial talent and intuition of Byong Chul Lee, Samsung was doing well, the company increased sales volumes and staffing every year. In 1948, it was decided to give the company a fashionable American name for those times: Samsung Trading Co.

Having successfully survived the Second World War (1939-1945), Samsung added sewing machines, fertilizers, sugar and steel to its product range and included Hong Kong and Macau in the geography of deliveries.

During the Korean War (1950-1953), Samsung Trading Co went through hard times: its main factories and warehouses were destroyed, and the business was completely destroyed. But in the post-war years, the company literally rose from the ashes and found new strength to continue its journey. Not without the support of the government of South Korea, which, in restoring the faltering economy, relied on large concerns (chaebols). Samsung Trading Co, like some other large companies such as Daewoo, Hyundai, Coldstar, received benefits and loans from the state and was provided with state orders. Thanks to the powerful state support Samsung Trading Co has grown into one of the country's leading corporations.

In the 60-70s. In the 20th century, Samsung's business expanded: the company built a powerful fertilizer factory, developed the Korean insurance system, established a newspaper, and began building hospitals, universities, hotels, and ships.

The merits of Samsung include the construction of the tallest building in the world - the Burj Khalifa in the UAE, the twin towers in Malaysia and many other unique objects.

The merits of Samsung include the construction

tallest building in the world - the Burj Khalifa in the UAE

Towers in Malaysia built by Samsung

Large capacity cargo ship built by Samsung

In 1969, two significant events took place in the history of the Korean monster of the world economy at once: the first English-language Samsung logo was created and, together with Sanyo, a black-and-white TV assembly unit was opened. Three years later, in 1973, the joint venture came under the control of Samsung Trading Co, and was transformed into Samsung Electronics Corporation. In 1977, along with black-and-white TVs, the company began to produce color TVs; in 1979, the product range was replenished with VCRs; - Cell phones.

Byong Chul Lee in production, 1976

One of the directions that ensured the world fame of Samsung Electronics Co is the production of printing equipment, which has become popular somehow imperceptibly, but for a long time and seriously. The company initially relied on technologies developed in the Xerox laboratories, so there were many similarities between the products of the two companies, ranging from technological solutions to full compatibility with cartridges and toner.

From year to year the lineup Samsung Electronics was expanding, currently the company's printing equipment occupies a fairly impressive segment of the world market, the company is one of the three leading manufacturers laser printers and MFP.

Printing equipment is produced in one of the divisions of Samsung Electronics - Digital Media Business. Here, along with printers and MFPs, plasma TVs, LCD TVs, monitors, laptops, digital cameras and camcorders, etc. are manufactured.

Digital Media Business

12 series of printing equipment rolled off the assembly line of Samsung Electronics: CF, CLP, CLX, MJ, MJC, ML, MSYS, Other, QL, SCX, SF, SPP. The largest of these series are ML and SCX.

The series includes almost 200 printing devices, the most popular of which are Samsung ML 1210, Samsung ML 2015, Samsung ML 2160, Samsung ML 1640, Samsung ML 2165.

Now a few words about the development of the company logo. The first three versions of the logo contain an image of three stars, which, in accordance with Eastern philosophy, have an eternal, unshakable beginning.

Samsung logos

In 1993, at the initiative of the company's management, a modern version of the Samsung Electronics logo was developed. The slightly inclined ellipse symbolizes the Universe, the blue color in the design of the ellipse is the color of the sky and the ocean. The word "Samsung" is inside an ellipse, with the characters "S" and "G" creating small holes on the border, thus marking the company's connection to the world.

Modern Samsung logo and its meaning

Currently, Samsung Electronics is ranked 21st in terms of brand value in the world, and the company logo is one of the most recognizable.

Samsung logo at the entrance to the company's office

Stele at the company's central office

Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.

Commemorative bust of the founder of the company

From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.

Founder's son - Lee Gun Hee

At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.

March 10th, 2018

The image shows a warehouse in the city of Daegu, from which the history of Samsung began.

Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's shop sold vegetables and herbs grown in nearby fields. The company brought in good money - so Lee decided to move to Seoul, where he started processing sugar, and later founded a textile factory. Lee tried to make the word "diversification" his slogan. Samsung was involved in many things - the insurance business, security, retail.

Now Samsung, in addition to the production of various electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment, and even cars(which are called - Samsung). The company is also engaged in finance, insurance, textile production, owns a chain of hotels, resorts and amusement parks.

Let's remember how it all happened.

The ability to balance on the edge of a knife, instantly respond to changes and be always on the alert - these are the distinguishing qualities Samsung. Many Korean companies went under, unable to withstand all sorts of “cleansing” and persecution, and Samsung not only survived, but also became a transnational corporation.

According to the biography of the founder of Samsung Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. In 1938, Li Biong named his small trading company " Three stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.

Samsung Group logo "Three Stars" (late 1980s - 1992)

about any high technologies this company did not even think then, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong had a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put Lee Byong-chul's name on the death list as an accomplice of the puppet regime.

If Lee hadn't smelled the fried food, reinvested all the profits, and turned all the proceeds into cash, then Samsung would have died. How the money stuck in the wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.

The second time Lee was on the death list was under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in reality for having rubbed shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).

After a sincere conversation with General Li, not only was he not shot, but he was appointed head of Korean businessmen. Samsung has become a concern, mastering government orders and enjoying all sorts of subsidies and benefits.

In the 60s, the Li family expanded their business: they built the largest factory in Asia for fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and set up a citizen insurance system.

In 1965 South Korea restored diplomatic relations with Japan. Lee Byong-chul reached an agreement with the Japanese leadership on technological support electronic industry that originated at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, Samsung-Sanyo Electronics (SEC). She began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.

In general, everything that happened before the 70s somehow poorly correlates with the image of a modern corporation, and Samsung-Sanyo Electronics, the first joint Korean-Japanese enterprise, can rightly be called its real predecessor. True, cooperation with those same zaibatsu was not the most successful - the Japanese clamped the latest technology and shared only obsolete ones, and the prices for components were driven up. This is one of the reasons Sanyo was removed from the company's name - it's just that the Koreans have learned how to make semiconductors themselves.

Since August 1973, the main office of the company began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances was completed. At the same time, the Korean company Semiconductor Co.. joins the corporation, as a result of which the mass production of washing machines and refrigerators began.

In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, the first Samsung office in the United States opens. In 1979, the first home video recorders were released. However, half of the cost of goods had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under foreign brands or at very low prices.

As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics started making losses. In response to this, Lee Kun-hee, the son of the founder of the company, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing departments, put the quality of products at the forefront. These changes have had a positive effect on financial condition companies - revenues of Samsung Electronics rose again. At this time, the company joined Korea Telecommunications Co., which was renamed Samsung Semiconductor & Telecommunications Co.

By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, an economic crisis occurred in Korea, and the company became unprofitable.

Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One company after another went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased exports and established itself in the global high-tech market.

Samsung announced its first computer in 1983.

In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read conventional CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK. In 1984, a sales office was opened in England, a plant for the production of audio and video equipment in the USA, as well as a plant for the production microwave ovens(2.4 million pieces per year).

In 1986, Samsung Electronics received the title of " Best Company of the year» from the Korea Management Association. In the same year, the company produced the ten millionth color TV set, opened sales offices in Canada and Australia, research laboratories in California and Tokyo. From 1988 to 1989, the company opened representative offices in France, Thailand and Malaysia. By 1989, Samsung Electronics was ranked 13th in the world in semiconductor manufacturing. In autumn 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co..

In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, Samsung Electronics introduced one system presidential administration. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, the sales volume reaches 5 billion US dollars, and in 1995 the export volume exceeded 10 billion US dollars.

1995 can be called a turning point in the history of Samsung - the beginning of the transformation of the company into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150,000 fax machines, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of second-hand businesses, fired a third of the staff, breaking the practice of hiring for life, and staked on emerging digital technologies.

As you can see, while other companies were doing research and one after another released the world's first novelties - a CD, a transistor receiver, a video camera, etc., Samsung survived, struggled and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Hit Samsung products fall precisely on the current millennium.

It's even hard to imagine that this company once produced B/W TVs and other products at "reasonable" prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.

The company pioneered the development of SDRAM, the ultra-fast memory chips used in personal computers, and the special memory chip used in the Sony PlayStation 2 game console. A credit card-sized camera phone! Third generation phone that receives satellite TV programs! World's smallest multifunction printer! And what is most surprising, in the summer of 2005, the value of the Samsung brand surpassed Sony for the first time! This was calculated by one of the British research companies.

By 1998, Samsung Electronics held the largest share of the LCD monitor market and began mass production of digital televisions.

In January 1999, Forbes Global magazine awarded Samsung Electronics annual prize awarded Best Consumer Electronics Company».

On the market Samsung TVs Definitely bypassed not only Sony, but also Philips, and did it back in 2003. At CeBIT in 2004, Samsung wiped everyone's nose by presenting the world's largest 102-inch plasma panel (more than two meters!), In line for which even the head of Oracle, Larry Ellison, signed up. LCD TVs of new models have been reviewed by magazines and experts, having noted this in various nominations such as “ Best Buy and 5 points. And the LN-57F51 BD LCD TV was even called the representative of a new era of TVs. Still, with it, even the room does not need to be darkened, since the quality of the picture does not depend on the ambient light.

It didn't take a week for Samsung to announce something outstanding. Like the world's first mobile phone with a built-in five-megapixel camera (now, of course, this is no longer shocking) or the same.

No company has such a set of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, not a sticker label on other people's products. Suffice it to say that Samsung is the only company in the world that manufactures laptops and monitors in its own factories, without relying on OEMs.

But Samsung is not only a high-tech factory, as it may seem, but also a recognized R & D center.

Byong Chul Lee, founder of Samsung Trading Co.

Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.

Commemorative bust of the founder of the company

From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.

Founder's Son - Lee Gun Hee

At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.

Jay Lee is the heir to the Samsung empire

The post of CEO and Vice President of Samsung Electronics Co is held by Kwon Oh Hyun, who took office by decision of the company's Board of Directors on June 8, 2012.

Kwon oh hyung - CEO and vice presidentSamsung Electronics Co.

Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70,000 people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company had sales of $56.7 billion and net income of $7.5 billion.

But look how history could turn. After all, Samsung could be the first to buy Android!

Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all content, a complete mess with operating system versions, and what works for Motorola is unlikely to run on Samsung. App developers are running from smartphones like wildfire, and those who want to do it are forced to literally write new code for each model separately, often more than 100 variants at once.

The revolution, however, is in the air. Andy Rubin begins work on an operating system that was originally intended for digital cameras, but then captured smartphones. He started out as an engineer at Carl Zeiss but later worked on operating systems for handheld computers. He had the experience and support of several other engineers. In October 2003, he launches the Android project, but a year later the startup runs out of money and begins looking for investors.

We all now know that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul for a meeting with what was then the largest phone maker.

Rubin had a meeting with 20 Samsung executives where he introduced Android, but instead of being enthusiastic or just asking questions, the answer was silence.

What army do you want to create this with? You only have six people. Are you stoned? - that's what they said. They made fun of me in the boardroom. This happened two weeks before Google bought us,” writes Rubin.

In early 2005, Larry Page agreed to meet Andy, and after the Android presentation, he not only agreed to help with money, he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched with concern, afraid that giants like Microsoft would seize the initiative.

The history of the Rubik's Cube and how it developed

Active development of supplies food products, such as rice, sugar and dried fish, made it possible to officially register the trademark of Samsung Trading Company. The foreign (for Korea) origin of the name was the result of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the US troops landed on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned in the same way as the main factories of the company.

There is a legend that on the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung got rich quickly despite the fact that average income per capita in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no permanent electricity, electricity was supplied for several hours a day, and centralized water supply was absent. Not surprisingly, a quick military coup toppled Lee Son Man, president and close friend of Lee Byung, who, as a wealthy businessman, was part of the inner circle of the disgraced ruler. Lee Byung-chul himself was imprisoned for bribery and close acquaintance with the deposed president.

Samsung after the Korean War

The new president of South Korea, General Park Chung Hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was supposed to take foreign loans, purchase raw materials and modern technologies and re-use the profits for the purchase of raw materials and equipment. The Korean reformers concluded that a stable economy should be based on large concerns, but they had to be created in as soon as possible, so the most prominent businessmen in Korea were given government credits and loans. They were secured by government orders, while certain legal and tax breaks made it possible for small enterprises to grow into vast conglomerates. Among the successful entrepreneurs was Lee Byung-chul.

Thus, 30 large companies were created (chaebols - "cash families"). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar  (LG), etc. Each "money family" had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc. d.

Company reform

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions, a sharp reduction in the number of subsidiaries. With the advent of Li Gong Hee, a whole range of reforms was proposed, which included not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to increase the company's attractiveness for subsidies, as the conglomerate lost financial support from the state.

Until the 1980s, the shares of the companies belonging to the concern were circulated only in South Korea, while they were in rather low demand from investors. The reason is the traditionally Asian administration according to the principles of Confucianism: only representatives of the Li family were at the head of the board. The levers of influence on decision-making in the field of company management were completely absent from external investors. In addition, traditional management meant lifelong employment and promotion. career ladder for years of service.

Marketing changes were introduced, a complete reworking of the company's mission and a change in its symbol. The first two company logos featured three red stars. But the management of Samsung, considering the former logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem saw the light - a dynamically inclined blue ellipse with the name of the company written inside. Great design and scale advertising campaign did their job: the logo has become one of the most recognizable in the world. Advertising students at leading universities are now studying the Samsung logo change as an example of an exceptionally successful rebrand.

When developing a new emblem, it was not without oriental philosophy. According to the representatives of the company, "the elliptical shape of the logo symbolizes movement in the global space, expressing the idea of ​​renewal and improvement." These changes continued until the 1990s. In 2015, only the name of the company, written in blue, was left.

Samsung Group financial report for 2006:

Group sales growth trends according to the company's annual reports:

General view of the profit distribution structure of the Samsung Group according to the report for 2006:

Companies belonging to the Samsung Group are engaged in electronics and microelectronics, chemical industry, construction, automotive, heavy industry, finance and loans, and insurance. The structure of the concern includes a full cycle of electronics production, from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by divisions, thus, the main income of the concern comes from the electronics industry.

Electronics industry

More than 70% of the group's sales are in the electronics industry.

Companies in this division:

• Samsung Electronics
• Samsung SDI
• Samsung Electro-Mechanics
• Samsung SDS
• Samsung Networks

The electronics industry divisions of the company operate all over the world, most of the products are exported. The distribution of Samsung electronics industry business by region is as follows:

The divisions are engaged in the production of hard disks (HDD), random access memory, SRAM (including for the production of video card and processor chips), liquid crystal monitors, liquid crystal and plasma TVs, mobile phones of GSM, CDMA, 3G standards and with WiMAX support, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc., the development of third and fourth generation wireless telecommunications networks, WiMAX.

Distribution of Samsung electronics industry business by technology areas:

It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in sales of mobile phones, ahead of its main competitor, Motorola (Strategy Analytics), in the European market, the corporation also takes first place, displacing Nokia from it.

According to statistics from research company DisplaySearch (Q1 2007), Samsung Electronics occupies a leading position among the leading TV brands in the global market, similarly, Samsung remains in first place in the markets of Western and Eastern Europe and the North American region separately:

One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001), Russia (2008).

The main production in the suburbs of Seoul became loaded with the manufacture of the highest quality displays (of all those produced by the concern), the 6 sigma control system was introduced at this enterprise. Here they develop new models, test, create the first series of products, and after successful implementation, they distribute the workload for the manufacture of a new product among factories around the world. This standard has been introduced at most of the concern's factories, for example, it is a corporate strategy for the operation of the Samsung SDI division.

In August 2015, Samsung launched Samsung Pay in South Korea. This tool will allow you to make payments using the brand's flagship smartphones that support data transfer via NFC.

Chemical industry

The structure of the chemical industry division includes five enterprises:

• Samsung Total Petrochemicals ( international company, joint venture with Total Group)
• Samsung Petrochemicals
• Samsung Fine Chemicals
• Samsung BP Chemicals (international company, joint venture with BP Chemicals)

The industry brings the concern about $ 5 billion a year. Samsung Total Petrochemicals is the Group's largest chemical company and is a joint venture between the Samsung Group and Total Group's French energy and chemical company. The petrochemical complex consists of 15 factories located in Daesan (South Korea), which produce household chemicals, general chemicals, basic chemicals:

• paraxylene
• LPG, fuel

heavy industry

In the field of heavy industry, there are two divisions of the concern:

• Samsung Heavy Industries
• samsung techwin

The division brings about 10% of the group's profit, as it works mainly on domestic market South Korea, in addition, part of the export goes to the United States and China. Among the main areas of activity of this unit, it is worth noting the work on security structures, the development of new types of weapons, as well as the construction of oil and gas pipelines, tankers. Among major projects- development of the KTX2 multi-purpose training aircraft, the K9 self-propelled howitzer, the creation of the world's largest tanker liquefied gas and container ship Xin Los Angeles.

Construction

The construction is carried out by one company of the concern:

• Samsung Engineering

The industry brings the concern about $ 2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world, the implementation of third-party orders is a rarity. Among the structures developed and designed by this company, it is worth noting the building of the Samsung Group head office in Seoul, the tallest building in the world - the Burj Khalifa in the United Arab Emirates, the Petronas Towers in the Malaysian capital Kuala Lumpur, Taipei 101 in Taiwan, "Lakhta- center "in St. Petersburg.

• Light industry

  Samsung Cheil Industries, founded in 1954 as a textile manufactory, has been successfully transformed into a leader in the fashion industry in the South Korean market, as well as a manufacturer chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.

  Marketing and Advertising

  Entertainment and Leisure Industry

  The entertainment and leisure industry is represented in the conglomerate by two companies:

  Everland Resort is located in Yongin, a suburb of Seoul. This is the largest entertainment center in South Korea. The Shilla Hotels & Resorts is a five-star hotel chain operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies Shilla is one of the ten best hotels in the world.

  Payment system

  In September 2015, Samsung launched its own payment system- Samsung Pay.

  It allows you to make cashless payments using your smartphone. To realize this possibility, NFC technologies are simultaneously used (to make a payment, you need to bring your smartphone close to the terminal) and MST, which allows you to use your smartphone as a regular plastic card with a magnetic stripe. To do this, the device has an innovative induction technology capable of generating a magnetic field similar to bank card. The terminal recognizes the field as a regular card and executes the transaction.

  Sponsorship and charitable activities

  Sponsorship in sports

  Samsung owns the Suwon Samsung Bluewings professional football team, the Samsung Lions baseball team, the Seoul Samsung Thunders basketball team, the Samsung Bichumi women's basketball team, the Samsung Bluefangs volleyball team, and the Samsung Khan pro-StarCraft team.

  In support of the sports movement, Samsung acts as an official sponsor Olympic Games, is the sponsor of the Russian Olympic team, the title sponsor of the Chelsea football club, supports the Russian Youth Olympic Team, and also organizes the Running Festival (since 1995), the Russian President's Golf Cup and many other sports projects.

  Support for the Olympic Movement

  Samsung's involvement with the Olympic Movement began in 1988 when the company became the National Sponsor of the Seoul Olympics. Since the Winter Olympic Games in Nagano in 1998, the company has joined the group of World Olympic Partners. The company is the official sponsor of:

  • Summer Olympic Games in London in 2012;
  • Winter Olympics 2014 in Sochi;
  • 2016 Summer Olympics in Rio de Janeiro.

  Samsung and Chelsea Football Club

  The decision to cooperate was made in order to strengthen the position of the company in the field of telecommunication technologies in the European market.

  In July 2009, the company and the football club came to a new mutual agreement. The previous agreement was valid until 2010, but it was decided to prolong the contract for another three years. According to the official website of the club, the amount of the transaction was increased, but the exact figures are not known.

  Sponsorship in art and literature

  • Literary award "Yasnaya Polyana". Samsung acted as a co-founder of the Yasnaya Polyana award, founded in 2003. The winners of the award are the authors whose works awaken the ideals of morality and mercy in readers. The award is one of the most prestigious literary awards in Russia, designed to support writers, followers of the morality and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.
  • Grand Theatre . Cooperation between the State Academic Bolshoi Theater and Samsung Electronics began in 1991. Thanks to this union, the walls of the Bolshoi Theater appeared a large number of modern equipment, it became possible to reconstruct and update the halls and halls of the theater, modernize the technical base, improve the scenery and costumes for performances. From 2001 to 2001, more than $2 million was allocated for financial support by Samsung. Samsung fully finances individual projects of the Bolshoi Theater. For example, the staging of Verdi's opera Nabucco (2001), timed to coincide with the 100th anniversary of the great composer, or the revival of the ballet Carmen Suite (Season 230, 2005). For the latter, the famous choreographer Alberto Alonso was invited.
  • Hermitage . Cooperation began in 1997 . Samsung provides logistical support to the State Hermitage.
  • Center modern culture  "Garage" . Samsung is a technical partner of CSK Garage.

  Charity in Russia

  To date, Samsung provides financial and logistical support to 32 orphanages and boarding schools in Kaluga, Leningrad, Rostov, Samara, Omsk, Nizhny Novgorod, Sverdlovsk regions, Krasnodar and Krasnoyarsk Territories.

  Criticism

  Financial scandals

  In 2007, the former head of Samsung's attorneys, Kim Yong-chul, alleged that he was involved in bribery and perjury on behalf of corporation chairman Lee Kun-hee. Kim said that Samsung board members are training lawyers to be scapegoats in a "manufactured scenario" to protect Li, even though those board members were not involved in the case. Kim also told the media that Samsung "put him out of the game" after he refused to pay a $3.3 million bribe to a judge who heard a case in which two of the company's executives were found guilty. Kim testified that the company under the names of almost 1,000 Samsung executives and under his own illegally opened secret bank accounts, four accounts were opened to manage 5,000,000,000 won.

  In February 2017, Samsung Group CEO Jay Lee was arrested on suspicion of involvement in a major corruption scandal. Lee is accused of bribing an official close to President Park Geun-hye to obtain a government order. Prosecutors are charging Lee with embezzlement, foreign transfer of assets, and perjury. Park Geun-hye's presidential powers were suspended as a result of an impeachment vote held on December 9, 2016 in the South Korean parliament.

  Monopoly

  “You can even say that the chairman of Samsung is more powerful than the president of South Korea. The Korean people consider Samsung to be invincible and above the law,” said Woo Suk-hoon, host of the popular economic online radio in the article. Washington Post under the title "In South Korea, the Republic of Samsung", published on December 9, 2012. Critics have alleged that Samsung has beaten out small businesses by limiting choice to Korean consumers, and has sometimes conspired with other giants to set prices, intimidating those who tried to find out the truth. Lee Jung-hee, the South Korean presidential candidate, said in a debate, “The government is in the hands of Samsung. Samsung rules the legal world, the press, academics and bureaucracy."

  Viral Marketing

  The Taiwan Fair Trade Commission is investigating a case of false advertising by Samsung and its Taiwanese advertising agency. The case was started after the Commission received complaints alleging that advertising agency hired students to attack Samsung Electronics competitors on internet forums. Samsung made an announcement on its Facebook page, stating that it does not interfere with any expert reporting and is stopping online marketing campaigns, ad drafting, or internet forum responses.

  Notes

  1. Traditions East-West (Russian). Retrieved December 1, 2008. Archived from the original on February 5, 2012.
  2. Official website Samsung Group_Philosophy company (Russian) (unavailable link). Retrieved November 18, 2008. Archived from the original on June 19, 2008.
  3. Shin Hyun Hwak. South Korea: the hard road to prosperity. // Problems of the Far East. - . - No. 5 .
  4. The 100 TOP Brands(English) . Retrieved November 18, 2008. Archived from the original February 5, 2012.
  5. Official website Samsung Group_Symbol company (Russian). Retrieved November 18, 2008. Archived from the original February 5, 2012.
  6. Case: Samsung 1993 (indefinite) . Archived from the original on November 19, 2012.
  7. KRW/USD (exchange rate at time of reporting (January 2007): 955.18/$1; KRW/EUR: 1,199.31/€1
  8. Samsung Group annual 2006(English) (unavailable link). Retrieved November 18, 2008. Archived from the original on October 16, 2007.
  9. Alexander Prokhorov. Journey to the center Samsung // "ComputerPress". - 2006. - No. 12.
  10. News_Bureaucrats (Russian). 2008-11-07. Retrieved December 7, 2008. Archived from the original on May 31, 2012.
  11. Official site Samsung Electronics(Russian). Retrieved November 18, 2008. Archived from the original February 5, 2012.
  12. Alexey Maksimov. Samsung: bet on production // PCWEEK. - 2003. - No. 396(30) .
  13. Official site Samsung SDI(English) (unavailable link). Retrieved November 18, 2008.