Open a food delivery service. Food delivery to the office. How to make money delivering ready-made meals. Atelier at home

Without special investments, a lunch business can be started in any locality, taking into account its specifics and the type of occupation of the population. Who needs ready-made food? Employees who work at some distance from home and do not have enough time to lunch break get to their own kitchen, as well as the staff of those enterprises that do not have a corporate canteen.

Potential clients may also include employees shopping center, a wholesale base on the outskirts, builders of a new microdistrict, beauty salon employees or office plankton. You should not rely on income from teachers, doctors or military personnel, not at all because they are considered low-paid workers, but because they may prefer more affordable food from the canteens serving these institutions.

You also need to take into account the fact that all your customers should have conditions for eating right at their place of work. You must clarify the equipment of the staff premises with household electrical appliances such as a microwave, kettle, refrigerator and select the method of packaging and storing prepared food, taking into account their presence or absence.

Make a preliminary list of nearby businesses and office buildings, or talk to people you know about the catering conditions at their workplace. Make the rounds of these companies around lunchtime to see if your assistance in delivering prepared meals will be needed. Invite everyone to use your services and leave your business card.

Don't forget to weigh your own strengths and evaluate your options. It’s worth starting with 10-20 full meals, gradually gaining momentum and choosing the optimal number of complexes and number of clients.

What can you treat people with?

On the same preliminary stage you need to create a menu and plan the layout. The standard package includes:

  • First course;
  • Salads and snacks;
  • Garnish;
  • Hot;
  • Sweet and savory baked goods.

You can combine 1-2 variations of each element per day. A sample Monday menu might include borscht and pea soup, rice and buckwheat porridge with cutlets or liver, fresh cabbage salad or cucumber-tomatoes. As a dessert, you can offer cheesecakes or pancakes with a variety of fillings. For vegetarians, vegetable stew is a good side dish. Additionally, you can add fruit, yogurt, juice, a portion of nuts and candied fruits.

The choice of dishes themselves can be limited by a combination of several criteria: the cost of ingredients, the complexity of preparation, your ability to cook, technical capabilities for preparation and storage, as well as the preferences of your direct customers. The menu can be adjusted depending on the season.

As a specialization, you can choose food delivery for those categories of people who are more picky about food - vegetarians and vegans, diabetics and allergy sufferers, raw foodists and simply for ladies on a diet. There is another area for development - servicing private kindergartens. Now many people send their children to private home kindergartens and development groups; you can find such a children’s club for 3-10 people in your neighborhood and agree to provide them with regular meals, having approved the menu with their parents.

Remember the wide range of possibilities when organizing corporate holidays. Develop commercial offers for any event - a small tea party in honor of the birthday of one of the employees, a large banquet for partners in honor of the company's anniversary, or an outdoor picnic for a joint recreation of the team.

Eye to eye or monitor? Ways to interact with clients

Oh, this part of the job may be the most difficult, but at the same time the most interesting. In a small provincial town, you need to take a more conservative path and establish personal interaction with your main consumers. Just come and talk and treat yourself to some of your baked goods. In megacities, you can’t do without a website with online ordering.

IN small teams Regardless of your locality, you can arrange a mini-presentation with a tasting of your products and, again, personally communicate with team members. On large enterprises you can approach the secretary or office manager to notify employees about the opportunity to order lunch from you - with an advertisement or an internal corporate email newsletter.

In this case, orders can be carried out centrally (through one authorized employee) or individually, or customers will purchase a set “from what is available,” that is, they will be deprived of choice. Reservations must be made for the standard menu. Don’t forget about the “face of the product” and invite everyone to first get acquainted with the colorful menu with images of the items.

However, the importance cannot be underestimated feedback– regularly adjust the assortment and listen to other wishes, for example, by adding cutlery, napkins, toothpicks, chewing gum for fresh breath, fruits or soft drinks to the set. Suggestions and complaints can be received in person, by phone or through a special form on the website. The main thing is to respond quickly to them in order to show loyalty to customers.

How is this supposed to work?

When choosing this field of activity, you need to pay attention to absolutely all components - from creating a menu and purchasing quality products to appearance the dish itself and the courier upon delivery. At all stages of creation, storage and transportation, it is necessary to maintain sterile cleanliness and take care of the safety of your clients who trust you with their well-being and health.

So, if you decide that you will only cook for a nearby small office, you can handle it yourself without hiring hired workers. Weekends can be devoted to purchasing products at a wholesale warehouse or from trusted sellers at the market and preparing semi-finished products. In advance, you can start preparing minced meat and cutlets, dough for freezing, dumplings or dumplings, stuffed peppers and cabbage rolls, as well as homemade cheese and cottage cheese, sour cream and butter from farm milk, or cutting fish and meat, cooking vegetables for salads, and most importantly, general cleaning of the kitchen.

On weekdays, early in the morning, you should already start preparing first and second courses, appetizers and salads; sometimes you need to prepare most types of baked goods so that they are still warm when they reach the customer’s table.

An important aspect of delivery is packaging. The weight of portions must be standard - be sure to indicate it in the menu:

  • first courses – 250-500 ml;
  • hot – 100-150 gr.;
  • side dish – 100-150 gr.;
  • salad or appetizer – 100-150 gr.

What should be hot should be hot, what should be kept cool should remain cold. Sauces and dressings should be packaged separately and not mixed; for example, you should not add mayonnaise or sour cream to a salad - let the buyer do this himself.

Find good thermos bags and portable freezers so you can transport food without compromising its quality. It is better to choose disposable dishes, but of high quality, so that there are no foreign odors. It is also necessary to take into account this psychological aspect, as subordination and prepare a separate VIP service for the management team, so that middle and senior managers can stand out from the crowd.

We count expenses and plan profits

The amount of money spent and earned depends on the scale of the activity. If your plans are to deliver more than 50-100 lunches daily, then you should have the same production resources as in an average canteen.

Various price variations set lunch can reach from 90 to 250 rubles. The average price is 150 rubles. It’s easy to calculate your potential income – just multiply the number regular customers for the total number of prepared servings. If the number of customers is 10, then the daily revenue is only 1,500 rubles, if the team is 100 people, then the income is already 15 thousand rubles per day.

The corresponding ratio applies to expenses. If you are solely engaged in cooking and delivery, then the list of expenses includes only the costs of food and packaging, utility bills, and official registration of a business can be avoided.

When hiring hired personnel, you will need to pay salaries, pay medical examinations, rent premises, pay taxes, and also incur mandatory expenses for the same products and packaging. Don’t forget about such small but necessary expenses as paying for telephone calls, printing business cards and maintaining a website.

You will also have to incur one-time expenses when purchasing everything necessary to start production:

  • Refrigeration equipment – ​​chest freezer and refrigerator;
  • Transportation equipment – ​​thermos bags, portable refrigerators;
  • Kitchen equipment - stove and oven, cutting table, mixer, meat grinder, food processor;
  • Kitchen utensils - pots, pans, steamers, cutting boards, knives;
  • Consumables – packaging, containers, cutlery, napkins, toothpicks, bags.

Thus, the starting capital can range from several thousand rubles for a mini-business and reach millions of rubles when opening production in premises equipped with everything for catering. The last section contains a calculation of the payback of opening a workshop for preparing lunches with the organization of their delivery and take-away trade, as well as specific figures for the launch and maintenance of such an enterprise.

Let's calculate the profit home business for delivery of ready meals:

  • Revenue – 20 days * 10 complexes * 150 rubles = 30,000 rubles per month;
  • Purchase of products – 20 days * 10 complexes * 60 rubles = 12,000 rubles per month;
  • Packaging – 20 days * 10 * 10 rubles = 2,000 rubles per month;
  • Utility costs – 3,000 rubles per month;
  • Household expenses ( household chemicals, cleaning products, kitchen utensils) – 500 rubles per month;
  • Communication expenses (Internet, telephone, advertising) – 1,000 rubles per month;
  • Transport costs – 1,500 rubles per month.

The total profit will be: 10,000 rubles per month.

But such a profit will be only if all 10 complete sets are regularly sold, and what if one of the regular customers gets sick or does not want to take the entire set? Then you lose profit. Therefore, it is better to count on a larger number and prepare 10-12 sets of dishes daily for 12-13 people, taking into account the preferences of each eater. Unsold food can be consumed independently, fed to household members, or even treated to an elderly neighbor whose pension does not allow her to cook meat dishes every day.

It is possible to save money without sacrificing quality by using products grown by your own family. The same fruits and berries, vegetables and herbs, pickles and jams with own dacha will be an excellent addition to your customers’ diet.

Delivery of ready-made lunches to a small office is an ideal option for a home business. The needs of a large number of people can be successfully provided by a cafe-dining room, which is unable to invite everyone into its hall due to the small space or large distance from business center, but has spacious production premises and technical capabilities for preparation huge amount servings of a variety of menu items daily.

So, weigh your strengths, write a sample menu, make a website, photograph your favorite dishes, print business cards, go around the surrounding offices, general in the kitchen and get down to delicious things. It is quite possible that soon you will feel cramped, and you will decide to develop your business and feed all the working people.

Calculation of the payback of a workshop for preparing set meals

This table shows the calculation of the payback of a workshop for the production of ready-made set meals with delivery, with a capacity of 2 million servings per month, located in rented premises adapted for food production.

Starting capital, rub.
Permits 90 000
Selection of premises and its renovation (from 200 sq. m.) 950 000
Design of a workshop and work on its arrangement 425 000
Arrangement of office premises 350 000
Purchase of kitchen equipment and its installation (refrigeration equipment, hobs, washing equipment, racks for storing food, tables for preparing dishes) 5 980 000
Purchase of equipment and kitchen utensils 350 000
Initial costs for products 1 000 000
Purchasing packaging and ordering other corporate identity elements 540 000
Development technological maps and menu creation 120 000
Marketing activities, including website creation 195 000
Total initial investment: 10 000 000
Regular expenses, rub./month.
Payroll (production manager (technologist), 2 cooks, 4 assistant cooks, purchasing manager, marketing manager, 2 delivery drivers, auxiliary worker, production premises cleaner) 585 000
Rent for premises and utilities 285 000
Purchase of products 1 000 000
Purchasing kitchen utensils and cleaning supplies 54 000
Purchasing packaging 164 000
Advertising costs 60 000
Delivery costs (renting 2 personal cars from hired drivers, depreciation of transport, payment for fuel) 202 000
Accounting services 70 000
Miscellaneous (communications, bank commissions, stationery) 78 000
Other expenses 50 000
Taxes 40 000
Total monthly expenses: 2 600 000
Financial results
Sales volume, per month 2,000,000 complexes
Cost of set lunch 150 rub.
Revenue, per month 300 million rubles
Cost of a set lunch including packaging and delivery 118 rub.
Net profit, per month 640,000 rub.
Project payback 20 months

Reading time: 9 minutes. Published 12/04/2019

Supply Russian citizens ready-made meals are a fairly popular and profitable type of business in our country. Although there is a fair amount of competition, this does not prevent newcomers from finding their niche in this area. How to open a business delivering ready-made food to your home or office? Where to start? How to beat competitors and not lose customers? What do experts advise? How to develop a business plan? Answers to questions in the order they were received.

What types of home delivery business are there?

The business activity in question has various shapes:

  • . In this option, the entrepreneur acts as an intermediary, delivering the restaurant product to the customer’s home or office. Many restaurants do not want to lose customers, and at the same time consider it inappropriate to spend on organizing delivery. The benefit is mutual: the food manufacturer expands client base, the intermediary earns on a markup.
  • with delivery service to your home or office.
  • Cooking food at home and then delivering ready-made dishes to customers . This is a variation of a family business where all relatives are involved. In addition to ready-made food, you can specialize in the delivery of semi-finished products (dumplings, dumplings, and so on).

How to officially register a home food delivery business?

The so-called legalization of a business usually begins after the promotion of the business, when there is profit and the prospect of its growth. This is a risky path. The penalties have not yet been lifted.

It is better to immediately take care of the necessary package of documents:

  1. Register your individual entrepreneur status and receive the relevant papers.
  2. Visit tax office to choose the form of taxation.
  3. Obtain permission from the SES and the fire department to ensure that the premises comply with all standards, taking into account the planned activity. Of course, this question cannot be called easy. Therefore, specialists from law firms usually have to deal with it.
  4. Permit papers must be signed by Rospotrebnadzor.
  5. Non-cash payment for services requires having a bank account.
  6. Each employee must obtain a health certificate.

In total, up to 3,000 rubles are spent on the documentary part. The duration of the procedure is a month or more.

What do you need to purchase to start a food delivery business?

Work with the full production cycle, i.e. food preparation and delivery finished product, implies hefty costs.

The amount of expenses is directly dependent on some features of the business:

  • Food specifics . For example, only pies are baked or full three-course meals are prepared. Other options are possible.
  • Method of preparation.
  • Planned profit – sales volumes.

In any case, the entrepreneur should purchase:

  1. A variety of kitchen utensils, ranging from frying pans, pots, knives, forks, graters and ending with cutting boards.
  2. A combine with many functions. This will immediately eliminate the need for other devices - a meat grinder, blender, mixer and others.
  3. Stove (gas or electric).
  4. Microwave and steamer. This will significantly speed up the cooking process.
  5. Freezer and refrigerator - equipment that ensures the safety of food.
  6. High-quality delivery cannot be achieved without special containers, thermal bags and plastic utensils. By the way, they can be with the company logo.

Transport is also on the list necessary acquisitions. Delivery can be carried out by car, scooter, motorcycle and even bicycle. By the way, a car is not always practical in big cities - huge traffic jams make it difficult to deliver orders on time.

Note . By hiring a courier with personal transport, you can save on the purchase of a delivery vehicle.

Where and how can you organize production for food delivery to your home or office?

Organizing such a business requires systematic study of all aspects of future activities.

A businessman will need to answer the following questions:

  • Where to cook? This issue is related to the availability of premises. Perhaps it already exists. Then there will be no costs for purchasing or renting it.
  • What to cook with and where to store purchased products?
  • How to deliver? This is a solution to the transport issue.

1. Production room

Many people start a business in their home kitchen, where most of the equipment is available. Otherwise, you need to find a room that is for rent. The main condition is its compliance with the requirements of the SES and firefighters.

2. Equipment

As noted above, the set of equipment depends entirely on the area of ​​activity. Semi-finished products, homemade food, cakes or pizza require different specific preparations. This means that the appropriate equipment is purchased.

3. Consumables

Not all products can be purchased for future use. Therefore, initially only those with a sufficiently long shelf life are purchased - vegetable oil, cereals, flour, spices, vegetables, meat (if it will be kept frozen) and so on.

The rest is purchased as the client base is formed. What does this look like in practice? For example, a businessman negotiates with the management of an office for the delivery of lunches, stipulates an approximate menu for the week and the start date for deliveries. Then you can begin the main purchase of consumables.

Note . Funds for these costs must be available before work begins.

4. Grocery supply

There is no need to talk about the quality of the products used, confirmed by relevant documentation. It doesn’t matter who the food supplier is - a grandmother at the market or a reputable company - the main thing is to use a first-class product. The reputation of the food delivery company depends on this. And one more nuance is the timely delivery of the original products. This is agreed upon in advance - before the opening of the company.

5. Staff

Professional qualities are the only criterion when selecting personnel. On initial stage Two people are enough: one prepares the food, the other delivers it. The main concern of a businessman is to promote the business. And as the scale of activity expands, increase the staff.

Features of promoting a food delivery business: where and how to look for clients?

Organizing a food delivery business is quite simple. It is much more difficult to attract customers who will become regular customers in the future. Business people invest a lot of money in promoting their company.

What methods are used to promote the business in question - how clients are attracted:

  • The most in a simple way is to go around offices in the pre-lunch hour offering your products . In this option, it is appropriate not only to offer lunch delivery and leave business cards, but also to agree on a food tasting. If it is successful, you can count on a large audience of customers and even catering for corporate parties.
  • It is more effective to distribute advertising materials (flyers, business cards, booklets) in crowded urban areas or send advertising to offices. Don’t forget about posting notices in dormitories or apartment buildings. Each method is good for attracting attention to the company. In this case, a small percentage of people who order products for delivery is sufficient.
  • Most people use the Internet resource to find the necessary contacts . That is why it is important not only to create a website, but also to promote it by increasing its ranking in search engine. This will significantly expand our customer base. Of course, special skills and knowledge will be required. However, you can always use the services of specialists in this field.


Here the main arguments that attract customers are:

  1. Quality service.
  2. Availability of prices.

This method begins to work after a certain time, when the first satisfied customers appear. They will recommend their favorite delivery service to their loved ones.

The profitability of the business depends on the number of applications. To increase their number, high-quality, diverse advertising is needed. Therefore, you should spare money on it. To use the services new company, you need to at least know about it. This is what advertising does - inform people.

Attention . During the first few months, the company earns a reputation. It is important that it be positive.

What contributes to business success - expert advice:

  • Compliance with delivery deadlines - punctuality. The lunch meal is very limited in time. No one will waste precious minutes of their lunch break waiting a long time for lunch.
  • Accepting orders through the website significantly increases the number of customers.
  • Regular customers are always pleased to participate in various sweepstakes and promotions. This is a great tool for retaining loyal service users.
  • Customers should not be forced to reheat food. If specified in the recipe, it is better to deliver the food hot. There is no need to talk about the quality and taste of the dishes. A high level of these criteria is required by default.

How to write a food delivery business plan: calculating costs and profitability

Starting costs:

Markup from 15-50%. Full sale of products brings income in the amount of 120,000-170,000 rubles per month. Considering monthly costs:

The profit will be equal to 80,000 rubles. The business pays off in 8-9 months. These are the most modest calculations. There are high profitability rates in this area. They are practically independent of the chosen direction.

Franchising food delivery to your home and office: is independent production really necessary?

There are a lot of respectable establishments in big cities catering who do not have their own delivery service. There are also plenty of customers who want to taste quality food, but for one reason or another do not have time to visit their favorite restaurant or cafe.

What do franchisors offer:

  1. A unique business for large cities, where the demand for food delivery services is unusually high. Accordingly, the profit is considerable.
  2. Low level of competition. As a rule, such services cover 10-20 kitchens with a variety of dishes (up to 1000 dishes).
  3. Minimum risk. People order ready-made food even in times of crisis.
  4. A well-functioning business - the work process is prescribed and tested in practice many times. This activity is easy to carry out.
  5. Comprehensive support for the one who became the owner of the franchise.
  6. Minimum financial resource to enter the business and minimum term cost recovery. With an investment of 180,000 rubles and a turnover of 500,000 rubles, expenses will be recouped in just 90 days.

Two questions arise:

  • Is it worth organizing your own production if you can organize the process of delivering food prepared by real professionals?
  • Will restaurants cooperate with a little-known company? After all, it is important for them to have qualified food delivery so that the food is not spoiled. positive image establishments.

That is why purchasing a franchise in this segment is a particularly profitable option not only for beginning entrepreneurs.

♦ Capital investments – 500,000 rubles.
♦ Payback – 1 year.

The rhythm of life of business people is so intense that there is practically no time left for cooking.

You have to be content with catering establishments (not everyone can afford them), semi-finished products or dry food.

But you really want hot, delicious lunches and dinners.

It is on such simple desires of people that those who discover food delivery business.

This area of ​​entrepreneurial activity has, of course, its disadvantages, but it has many more advantages.

Therefore, if you want to open a simple and profitable startup, then it’s time to start writing a business plan with specific calculations.

Possible forms of food delivery business

If you are looking closely at business sphere related to catering, but you don’t want to open a restaurant, a cafe, or even a fast food stall, then take a closer look at the food delivery business.

Opening such a startup is much easier than a stationary establishment, and you will have to invest little money.

There are several forms of food delivery business.

Choose the one that is closest to you:

  1. Cooperation with a cafe or your city: they cook, and you just deliver, making money on the difference in prices.
  2. You cook your own food from natural products at home or in specially rented premises, and then deliver lunches to offices, government organizations etc.
    You cook exactly as much as your customers pre-ordered for you.
  3. You prepare some simple dishes (several types of meat and fish), a couple of side dishes, a vegetable salad, pies and go, for example, to the market with an offer to buy a delicious and hot lunch from you.
  4. Cooking from semi-finished products: hamburgers, dumplings, dumplings, cutlets, etc.
    There is also a demand for such a product.
  5. A catering company whose main field of activity is banquets, corporate events and celebrations.
    You will have to prepare mainly gourmet snacks.

Advantages and disadvantages of a food delivery business

I would like to start with the disadvantages of the food delivery business, which should be taken into account by entrepreneurs looking at such a startup.

So, the main disadvantages are:

  1. High level of competition.
    In any case, even small town, there are companies that deliver lunches and cater banquets.
  2. Difficulty finding clients.
    The most promising places may already be occupied, or you may not be able to convince people to buy products from you.
  3. Problems that may arise with government inspection authorities if you decide to formalize your business.

And yet, despite some difficulties, the food delivery business has many more advantages:

  1. Relatively small amount of capital investment required to launch a startup.
  2. Easy to implement the idea even at home.
  3. High profitability if you can build a wide customer base.
  4. The opportunity to expand your own business, for example, in the future you will be able to open a stationary cafe.
  5. Unlimited scope for activity, especially if there are few lunch delivery companies operating in your city.
  6. A large number of potential customers who need food delivery.
    It is from them that you can form your client base.
  7. Availability of many options for finding clients and conducting an advertising campaign.

Where to look for clients for those who want to open a food delivery business?

The profit of food delivery companies directly depends on the breadth of their customer base.

The principle is simple: the more products they order from you daily, the higher your income will be.

That is why, before you open a lunch delivery business, you need to decide how exactly you will advertise your company and look for clients.

There are only 3 most common ways to find clients:

  1. Visits to offices and government organizations in your city.
    You can leave your business cards and price lists, or you can do something even more cunning: prepare several dishes to try.
    If they are tasty, then your chances of getting a client will increase significantly.
  2. Using traditional advertising tools: advertisements, flyers, booklets, etc.
  3. Internet.
    This resource should be used to the maximum: social networks, contextual advertising, communication on the forum.
    If the amount starting capital allows, then you can create your own website so that customers can familiarize themselves with the range of your dishes, with pricing policy, see how appetizing the dishes look, read reviews from satisfied customers, and even place an order.

How to make your lunch delivery business profitable?

Opening a startup is much easier than making it successful and profitable.

If you want your food delivery business to pay off in the first year after opening and continue to develop in the future, you need to create competent competitive advantages:

  1. Good taste of the dishes you prepare.
  2. Acceptable pricing policy.
  3. The ability to deliver hot lunch not only to central offices, but also to companies that operate on the outskirts.
  4. A system of discounts and nice bonuses for the holidays for regular customers.
  5. Thematic decoration of dishes during the pre-holiday and holiday periods.
  6. Constantly updating the menu.
  7. Having a platform where your customers could put forward their suggestions, thank or complain.
    This is the only way to study the tastes of your consumers as much as possible in order to give them exactly what they require.
  8. Polite and friendly staff.
  9. Punctuality in delivery.
  10. Cleanliness in the kitchen where you cook.
    One hair in your lunch and you are guaranteed to lose a client.

Food Delivery Business: Calendar Plan

The timing of launching a startup directly depends on how large-scale the business project you plan to open.

If you are going to cook right at home and sell the finished products at the nearest market, then you need no more than a week to start your business.

If you want to do everything officially: register, rent premises, launch advertising campaign etc., then all this will take you several months.

StageJanFebMarAprMay
Registration
Renting premises
Purchase of equipment
Recruitment
Advertising campaign
Opening

Registration for a food delivery business

Interesting fact from history:
The largest dish prepared since ancient times is considered to be fried camel. This dish was served in the courts of Moroccan rulers hundreds of years ago and continues to be prepared today at Bedouin weddings. This camel is stuffed with one whole lamb, 20 chickens, 60 eggs and many other ingredients.

Many businessmen who deliver meals prepared right in their home kitchens do not register at all.

If you are going to serve food, for example, at a market, then you can follow their example.

If you want to open a serious company that delivers lunches to all major offices in your city, then it is better to legally register your business and rent a suitable premises for cooking.

To start engaging in this type of activity, it is enough to register as an individual entrepreneur and register with Tax Service, pay all state duties and choose a form of taxation, for example, UTII.

Most the hard part registration procedure - obtaining permits from the SES and the Fire Service to operate the premises, as well as issuing medical records for all its employees.

If you doubt that you can handle all this on your own, you can involve a qualified lawyer in the case.

Premises for food delivery business

You don't need a huge premises to start a business.

50–80 squares are enough to place all the utensils, kitchen surfaces, ovens, stoves and refrigerators.

The location of your business does not play a big role, the main thing is that it is not too far from potential customers, because they will want to receive hot lunches.

There is no need to make major renovations to the rented premises - clients won’t see it anyway.

You just need to satisfy SES requirements, make the area clean, dry and safe for cooking.

Equipment for food delivery business

Of course, to prepare lunches, you will need standard kitchen equipment: stove, oven, refrigerator, freezer, as well as a variety of cooking utensils, cutting boards, etc.

The quality of the dinners you prepare does not depend on the cost and brand of equipment, so you should not buy the most expensive things.

Look for unnecessary pots and pans in your home, take a closer look at household appliances already used or sold at a discount.

If you don't have anything, you'll have to buy everything from scratch.

To open a small food delivery business, you will have to buy the following set of equipment:

Expense itemQtyCost (in rub.)Total amount (in rub.)
Total: 200,000 rub.
Kitchen stove with oven
1 50 000 50 000
Microwave oven
1 10 000 10 000
Food processor
1 10 000 10 000
Hood
1 15 000 15 000
Fridge
1 30 000 30 000
Freezer
1 30 000 30 000
Kitchen surfaces with bedside tables
2 9 000 18 000
Pans of different sizes
3 1 500 4 500
Sauté pans
2 1 000 2 000
Pots of different sizes
3 1 500 4 500
Cutting boards
4 250 1 000
Knives
5 600 3 000
Roasting and baking dishes
4 1 000 4 000
Ladles, spatulas, spoons and other utensils
5 000 5 000
Graters
2 500 1 000
Other 12 000 12 000

Staff for a food delivery company

Even with small business Food delivery is difficult to handle alone.

You can, of course, try to combine the responsibilities of a cook, delivery driver, advertising agent, administrator and accountant, but this is quite difficult to do.

If you cannot turn this business into a family one, for example, run it together with your husband/wife, inviting an accountant to resolve financial issues, then you should think about hiring staff.

The best option is to hire a cook and an auxiliary worker who will not only do the grunt work (peeling vegetables, washing dishes), but also clean the room, and leave the delivery of ready-made meals, searching for clients, purchasing groceries and accounting matters to yourself.

The cost of staff salaries in this case will be from 25,000 rubles per month.

QtySalary (in rub.)Total (in rub.)
Total: 25,000 rub.
Cook1 15 000 15 000
Helper worker1 10 000 10 000

How much does it cost to open a food delivery business?

Your expenses for starting a food delivery business directly depend on the future size of the company, on whether you will cook in your own kitchen or in a rented room, on whether you will be able to save on the purchase of equipment, on the city where you are going to work , and other factors.

If you want to make everything official, then get ready to invest about half a million rubles in launching a startup:

Expense itemAmount (in rub.)
Total:300,000 rub.
Registration10 000
Equipment purchase200 000
Thermal bags for lunch delivery30 000
Purchase of disposable tableware10 000
Purchase of the first batch of cooking products20 000
Advertising10 000
Additional costs20 000

It must be included in capital investment money for three months of business maintenance.

It usually takes three months to start making more or less decent profits.

In our case, the amount for maintaining a food delivery business will consist of renting premises, staff salaries, taxes and consumables (gasoline for cars, groceries, plastic utensils).

Multiply 65,000 rubles. by 3, which is equal to 195,000 rubles, add 300,000 rubles to this amount. to start a business and receive half a million rubles in capital investment.

This amount will increase even more if you do not have a car, which is necessary for everyone who organizes a food delivery business.

You can buy an inexpensive car in decent condition for RUR 150,000.

About how large home food delivery companies work

watch the video:

Profitability of food delivery business

Experts have different assessments of the food delivery business.

Some – 10%, and some – 25%.

Let’s say the average cost of one set lunch is 100 rubles.

You have 60 clients who order lunch from you every day, that is, you earn 6,000 rubles per day.

Your clients’ days off are Saturday and Sunday; on these days they don’t need lunch, which means you make a profit only 20–22 days a month.

We multiply the number of working days by the amount of daily revenue and get an amount of 120–132,000 rubles per month.

Takes away the amount you spend on running your business and consumables(65,000 rub.) and get a monthly profit of 55–67,000 rub.

As you can see, with such indicators food delivery business becomes self-sustaining within a year of operation.

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Homemade food is ideal for those who have problems with the stomach, digestive organs in general, are overweight or have a chronic dislike of food from restaurants and fast foods.

If you cook deliciously (or don’t cook, but are just a good administrator), you can try to build a business selling homemade food. How to do this? In principle, everything is quite easy. You just need to have ideas.

You will need:

Safety first

The first and perhaps most important thing to remember is that the food must be of high quality! Wherever you sell it, whether you cook it from expensive or cheap products, but the food must be safe.

You must have all the necessary permits from the sanitary and epidemiological service, local authorities and even the tax authorities. Everything must be honest, high quality and legal.

Today, a simply unrealistic number of housewives prepare pies, buns, cakes, and semi-finished products, selling them without proper documents. This is, in principle, possible if you feed your friends or, say, your products are sold once or twice a month, if you are trying to earn some money by preparing a cake for someone you know for their birthday. But if you decide to really and permanently make money from this, remember: you must have all the documents for the products, both finished and those with which you cook.

Otherwise, this is fraught with fines, problems with the relevant authorities, tax authorities and even the police. And, naturally, your conscience may suffer greatly. After all, it’s difficult to sleep well at night knowing that today you fed 20 people with low-quality food or slightly sour borscht. Isn't it true?

Specialization and creativity

You need to know exactly what you will be doing. Don't try to bake bread rolls and can tomatoes at the same time. First, choose one thing and start doing it. If you successfully learn, for example, how to make dumplings, then in the future customers will order them often, while also asking for dumplings and, for example, chebureki.

Then, when you have regular customers, expand your range and develop. Let it seem to you at first that preparing dumplings with cabbage, meat or potatoes is terribly boring, but believe me, if it’s tasty, there will be more orders and the menu will be wider.


Don’t be afraid to experiment, but at the same time warn customers that dumplings with cabbage will, for example, contain chanterelles. And the cottage cheese pancakes include raisins and chocolate chips.

Healthy creativity and the ability to create something unusual from ordinary products is the right step towards active development own business.

Food delivery to offices

Here you can:

  1. Choose one office and cook and deliver food there if you work independently;
  2. have several offices for service if you have already formed your team of several cooks, food delivery people and even waiters.

It all depends on the size of the business and the quality of the food.

If you really offer tasty, safe and inexpensive lunches, believe me, many people will hear about you, your business will develop, and there will be no end to your customers.

But if you even once offer tasteless soup or stale cutlets, that’s it – your reputation will be ruined for a long time.

Affordable and tasty

Much will depend on the price. Of course, super-cheap dinners will both lead to losses and arouse legitimate suspicion. It is clear that if your complex costs 1 dollar, including the first, second, dessert and compote, buyers will legitimately ask: what is it made of? Maybe the cabbage rolls contain cat meat, and the soup is made from bags? Therefore, prices must be adequate. They must match the dishes, and be such that both the client and you feel good.

You will not work at a loss, but remember that for starting positions and the first months of work, you will not make a big profit.

At this time, you will find regular clients and establish yourself as an excellent specialist. Also, don't skimp on equipment, food, and serve your food beautifully.

Today, most people find it difficult to find time to go to the supermarket for groceries and prepare home-cooked meals. In such situations, various services for the delivery of food and ready-to-eat dishes come to the rescue. This means that business in this service segment will become profitable and quickly recoup the initial costs. However, before investing in a food delivery service, you need to create a detailed business plan and evaluate your capabilities.

Analysis of the feasibility of investing in a food delivery business

Modern society is characterized by a high pace of life; many people have irregular work schedules that do not allow them to stand at the stove for hours. The average city dweller is forced to reduce the time spent on food, and in most cases, an hour of working time is valued more expensive than ordering ready-made food. This is why the demand for food delivery services is increasing.

These factors have made the food delivery business the fastest growing segment of the restaurant industry. Data from the analytical agency RBC.Research and statistics from the Delivery Club service suggest a rapid growth in demand for home delivery services for ready-made lunches and dinners.

Every day in Russia, food delivery services deliver 150,000 orders

Table: information on the development of the business area in 2017

It is obvious that the demand for delivery services still far exceeds supply, which means that the quantity and quality of service can be improved. This statement is an external prerequisite for starting your own food delivery business.

Internal reasons for investing in this segment include:

  • ease of creating and running a business;
  • small initial investment;
  • low level of commercial risks;
  • lack of seasonality.
  • Ideas for starting a food delivery business

    A food delivery business can be opened in 2 formats, which require radically different approaches and an incomparable level of initial investment:

  • Food delivery own production. Requires significant investments, recruiting a large staff, obtaining many permits and documents. Attention should be paid to any one kitchen, since the variety of dishes will require highly qualified chefs, a large amount of equipment and impressive premises. The most popular dishes ordered for delivery are:
    • wok noodles;
    • pizza;
    • sushi and rolls.
  • Delivery of ready-made meals from various catering establishments. Requires minimal investment and 5–7 employees. In this case, income will depend entirely on the number of contracts concluded with restaurants and cafes.
  • Photo gallery: the most popular dishes for home delivery

    Most high incomes subject to competent customer attraction, they are observed among catering companies serving banquets and corporate parties. Such an organization requires high skill of cooks and the availability of expensive equipment.

    To reduce costs at the initial stage, you can:

  • cook simple dishes (then a minimum set of kitchen utensils will be enough);
  • refuse the services of a cook and purchase semi-finished products for heating and resale (the demand for such dishes is small, but it exists).
  • Video: how to make money delivering food

    Own production and delivery

    Its production requires obtaining a full set of permits from regulatory authorities and resolving issues with the operating procedure:

  • Products are pre-purchased and stored in refrigerated areas. The advantage of this approach is that the speed of customer service increases, and the disadvantage is that there are risks of product damage and loss of money. This scheme is recommended for those who know the needs of their customers and fulfill a large number of orders daily.
  • Purchase of products immediately before preparing dishes with immediate delivery to the client after confirmation of the order. This option is recommended for starting a business.
  • Self-production requires renting large premises, purchasing expensive equipment and obtaining permits to work with food.

    Organization of food production is an independent topic with many nuances, so in this article we will consider only issues related to food delivery itself.

    Mediation between catering establishments and clients

    Many restaurant and cafe owners are forced to abandon the organization of home delivery services due to the high costs of this method of increasing sales. Delivery requires hiring additional personnel, who need to be paid money, regardless of the number of orders per day; in addition, you will have to advertise the service and allocate funds for disposable packaging and repairs of transport.

    Most restaurants are not ready to organize their own delivery service, which means you can enter into an agreement with them to provide intermediary services

    If a consumer likes the menu of an establishment that refuses to provide delivery services, all he can do is come and place an order in person or use delivery elsewhere. But not everyone has time to go to a restaurant, and therefore customers, including potential ones, get lost. The problem is resolved after concluding an agreement with the delivery service - this is beneficial to both parties.

    Table: advantages of cooperation between catering establishments and food delivery services

    The advantages of this food delivery business model are:

  • ease of organizing business processes;
  • speed of service due to the absence of the need to prepare dishes;
  • uniqueness - unified services are currently open exclusively in large cities;
  • low competition;
  • no costs for kitchen equipment;
  • low cost of renting premises (if only delivery without production is expected).
  • How to open a food delivery business: step-by-step instructions

    To start your own food delivery business to homes and offices, follow the instructions below:

  • Draw up a business plan, develop a menu, make inquiries about catering establishments that do not have their own delivery service. Familiarize yourself with sanitary standards.
  • Register as an individual entrepreneur or LLC, register with the Federal Tax Service and extra-budgetary funds.
  • Post recruitment advertisements and start looking for workers. Arrange for the preparation of medical records.
  • Order the development of a website and mobile application.
  • Hire an agent or personally visit every restaurant in town to offer your services.
  • Enter into an agreement with a printing house for the production of printed advertising.
  • Rent a suitable premises (complying with SES standards - for food production, any office space - for organizing a dispatch service).
  • Purchase the necessary equipment.
  • Train your staff and give clear job descriptions.
  • Enter into an agreement with a company engaged in providing accounting services(this will help save on a full-time accountant).
  • Test the team’s work at all stages, instruct your friends to make trial orders.
  • Conduct a starting advertising campaign and launch a business.
  • Business registration

    First of all, you need to register your business, otherwise the activity will be illegal, fines for tax evasion will follow, and it will be impossible to conclude an agreement with public catering establishments.

    To open a food delivery service, it is better to register legal entity

    Russian laws prohibit the sale of ready-to-eat takeaway food, with the only exceptions being pizza, pies and some bakery products. And if large companies such a violation is often forgiven, then the individual entrepreneur will not be able to register such activity.

    A serious approach to organizing a business involves registering a legal entity - doing business becomes more difficult in terms of taxation, accounting, reporting and large fines for violations, but LLC still has its advantages over individual entrepreneurs:

  • Companies are more willing to enter into cooperation agreements with legal entities;
  • the activities of an LLC inspire more confidence among clients than an individual entrepreneur;
  • Several founders can register a legal entity at the same time by pooling capital;
  • It’s easier for companies to get a bank loan for development;
  • participation in tenders and professional competitions is simplified.
  • Also pay attention to the choice of taxation system - if you do not indicate during registration that you would like to switch to simplified system(USN) or the single tax on imputed income (UTII), will be automatically applied to you general system(OSNO), which involves paying a large number of taxes and drawing up many reports, which will significantly complicate doing business for a beginner.

    Preparation of documents and obtaining permits

    In order to start a legal entrepreneurial activity, you need to have the following papers on hand:

  • Registration documents of individual entrepreneur or LLC, tax registration certificate.
  • A document confirming the opening of a bank account (if non-cash payments are planned).
  • Documents for the online cash register (registration papers, service agreement, agreement with the fiscal data operator).
  • Permission to conduct activities from the sanitary-epidemiological service for rented premises and provision of services to the population. All permits must be signed by Rospotrebnadzor and the Consumer Market Committee.
  • Premises rental agreement.
  • Personal medical records of employees.
  • Permission from the fire department to operate the premises and carry out food-related activities by employees.
  • Agreements with restaurants and cafes.
  • The full list of documents depends on the current requirements of regulatory services. Do not forget to save all accounting reports and primary documentation (checks, invoices, etc.), otherwise fines from the tax office will follow.

    All documents relating to the financial aspects of a businessman’s activities must be kept in perfect order.

    Menu creation

    In the case of delivery of ready-made dishes from restaurants and cafes in your city, you create a menu based on the offer of establishments with which you were able to conclude an agreement, replenishing the assortment as new agreements are signed.

    If you organize your own production, everything will depend on financial opportunities the business owner and from the catering establishments available in the city. See which kitchens are most in demand, take a survey on the website or in social networks. If, for example, Chinese cuisine is chosen, and there are no lovers in the city, you will have to completely re-equip the kitchen and start all over again.

    A varied menu will attract large number clients

    It is best to offer customers variety, but remember that this will require large financial investments, hiring many employees and having a warehouse. Therefore, to begin with, it is worth focusing on one thing, and it is desirable that there are few similar offers in the city.

    Selecting a room

    In fact, any small office space is suitable - 10–15 m2 is quite enough. There is no point in renting a place in the entrance part of the city - there is no point in attracting the attention of passers-by; only call center dispatchers will work in the office itself. Therefore, choose a premises that does not require large expenses and is equally distant from the outskirts of the city - this will allow you to adjust the cost of delivery for customers living far from the center.

    For a food delivery service call center office, it will be enough to rent a room with an area of ​​10–15 square meters. m

    Own production will require large areas (50–100 m2) and a location near busy streets - this will allow, in addition to delivery, to sell takeaway food.

    Equipment purchase

    If you plan to work as an intermediary between catering establishments and customers, then you will only need to buy thermal bags and, possibly, a computer for the dispatcher to receive orders. If planned cashless payment, then you will have to purchase 2 terminals.

    For a food delivery service without your own production, it is enough to purchase 4 thermal bags

    But the full production cycle will be expensive and will increase the initial investment many times over. The list of equipment in this case depends on the menu - the more varied it is, the more clients you will be able to attract, and the more expensive equipment you will have to purchase. For example, let's take a standard set of equipment for preparing and delivering pizza.

    Table: equipment for pizza production and delivery

    Recruitment

    When the delivery service is just opening, a large staff is not required - it takes time to form a customer base and enter into contracts with as many catering establishments as possible.

    First, you should hire two call center operators and four couriers with a personal car - they will work in shifts, changing every 2 days. Then one dispatcher and two couriers will work simultaneously.

    Even if potential employees convince you that they are ready to work every day, seven days a week, do not take only one operator and two couriers - employees may get sick, the machine sometimes breaks down, unforeseen situations happen, and overtime By labor legislation are paid at one and a half and double rates.

    Finally, it is better to hire a full-time programmer. Of course, if the site fails, you can contact a third-party IT company, but this will take a lot of time, and a non-working site means direct losses and loss of customers. To save on a specialist’s salary, you can hire an employee for remote work and part-time with the condition that he will be in touch at the right time.

    It is better to hire a full-time site administrator than to contact third-party companies every time

    It is worth noting that dispatchers are initially hired on the terms remote work- this way you can cut your salary and not buy your own laptop or computer.

    Business plan for home food delivery

    Registering your business and investing money should always be preceded by drawing up detailed business plan. Remember that your goal is to rationally and impartially evaluate the advantages and disadvantages of a food delivery business, and not to try to convince yourself of the merits of opening such a service. This way you can protect yourself from unjustified costs and ruin even at the planning stage.

    Description of the sales market

    When studying the sales market, you need to focus not only on statistical data, but also on the conditions for doing business in a particular city. Before you fill an empty niche or compete with existing delivery services, pay attention to the following factors:

  • population of the city, age of residents;
  • income level of working-age citizens;
  • number of business centers, office buildings, large companies;
  • the presence of universities, hostels, schools;
  • the number of catering establishments and the popularity of restaurants in general;
  • density of catering establishments (residents of many areas have the opportunity to get to the nearest fast food or supermarket, where there is a department finished products, in 5–10 minutes);
  • operating delivery services and the speed of their development.
  • Target Audience

    Because, regardless of the economic situation and food prices, the demand for food does not decrease and is not seasonal, but wide range the offered ready-made dishes can satisfy any taste, target audience This market segment is quite diverse.

    Table: food delivery service clients

    Competitor analysis

    The only competitors of the food delivery service are similar services. The market capacity for this type of service is quite large, so there will always be demand. In addition, competition will not hinder the development of the new delivery service due to the fact that there are several times more catering establishments whose menu items will be offered for home delivery than delivery services.

    The following improvements will help you stand out from your competitors and surpass them:

  • high level and speed of service;
  • Availability of cashless payment terminals for couriers;
  • convenient and attractive website with registration option;
  • development of a mobile application operating on Android and iOS;
  • clear and mutually beneficial cooperation schemes with catering establishments;
  • bonus program for regular customers;
  • polite couriers and call center employees;
  • delicious food from high-quality fresh products (for those who have their own production).
  • Prospects for food delivery business development

    If you have reserve funds or third-party cash injections into business development, you can think about the prospects:

  • greater market coverage;
  • attracting corporate clients(food delivery to offices);
  • expansion to a network of services operating throughout the country;
  • providing additional services(delivery of food, flowers, gifts, etc.);
  • concluding agreements with all popular catering establishments in the city.
  • Sales and Marketing

    The main thing in the development strategy of a new food delivery service is to assess the shortcomings of such services and offer a convenient customer service scheme. It is necessary to continuously work on the speed and quality of service and control over these indicators. And you should also organize reserve funds from the very beginning of the business, since only the availability of resources for rapid expansion as the sales market increases will allow you to cope with growing demand and remain at the forefront.

    Opening advertising campaign

  • Installation of a large poster in the city center at the intersection of main roads (it is advisable that the service advertisement be on both sides - the driver will notice the information on the way to work and will see it again on the way home).
  • Advertising on travel tickets public transport(in a day a huge number of people will learn about the opening of the service, and you can save a ticket with a phone number).
  • Leaflets attached to the check when checking out customers in each of the partner establishments (the visitor already liked the menu, and he would not mind ordering proven dishes at home).
  • Booklets in establishments that potential customers can use (student canteens, cafeterias and car washes in office buildings, saunas near large business centers, etc.).

    Distributing booklets is effective method food delivery service advertising

  • Advertise in local food magazines or service catalogs.
  • Stickers on couriers' cars - every stop at a traffic light or in a traffic jam attracts the attention of random passers-by.
  • It would also be useful to attract customers with the help of discounts provided to first customers - this way the largest number of people will want to try their luck and be one of the first to use the service.

    Creation of a website and mobile application for a food delivery service

    From the first day of operation of the service, the site must be in working order - this is the face of the delivery service. The assessment of an enterprise whose services the client has not yet used will be given based on the first impression of the design of the Internet resource - it should be as simple as possible, load quickly, and contain high-quality, clear and bright photographs of dishes that arouse the appetite.

    It is imperative to provide a catalog divided into categories - the customer cannot be forced to view the entire assortment, it should be hinted with an inscription like “this dish is perfect with...”. The client must be able to register personal account, where the order history and the current discount would be displayed - this would save him from having to fill out a form and address for each order.

    The website of a food delivery service should be as convenient as possible, and the pictures should whet your appetite

    Many people browse business offerings on their phones and tablets while on the bus or car on the way home and planning dinner. Sites not targeted at mobile phones, are not fully displayed or seem inconvenient - in this regard, it would be useful to order the development of a mobile application. The money spent will be repaid many times over.

    Today it is possible to purchase a ready-made website and order a complete development of the resource “from scratch” according to an individual design. Of course, the second option is more preferable - the client will immediately note your corporate identity. Although the first one saves time and money.

    Current Marketing

    Advertising is required for a business not only at the start, but also on a regular basis in order to maintain the interest of regular customers, disseminate information about current promotions and expand the range, as well as to attract new customers. For a food delivery service, advertising on the Internet and social networks would be ideal, where people could leave comments and ratings, helping to dispel the doubts of potential customers.

    It is effective to distribute booklets by promoters and attach them to each order by couriers. But the main thing is the smooth operation of the site and its promotion to the forefront of search engines. It is for this purpose that a programmer is hired - he must monitor for failures in the system, quickly solve problems, carry out SEO promotion of the resource and buy advertising in Yandex and Google.

    Cooperation with catering establishments

    The revenue of the ready-made food delivery service consists of payments directly for home delivery services and commissions from orders received by restaurants thanks to its service. It is advisable to think through several options for cooperation, in which the percentage of sales depends on what services the delivery service is ready to offer the partner. It is assumed that couriers will independently pick up orders from restaurants and cafes. Such cooperation will bring the food delivery service about 22% of sales revenue.

    Additional options may include:

  • active promotion of the menu of a particular establishment on the online resource delivery services and favorable presentation of its advantages over competitors (in such a situation, you can demand 25% of sales revenue);
  • bonuses for customers of dishes from the menu of a specific restaurant, for example, free delivery for an order over 1 thousand rubles (in the agreement with a partner, you can specify a commission of 35% of sales).
  • Sales plan

    When drawing up a sales plan, you should focus on the number of orders per day. To begin with, while the business has not yet taken a stable position, you should limit yourself to hiring two couriers, each of whom is capable of delivering a maximum of 15 orders per day. Average check will be 1 thousand rubles. Calculate how many kilometers the courier will travel when delivering food to different areas settlement. You can also develop a simple application, like those installed in taxi services, which will allow call center operators to instantly calculate the price of delivery.

    You should not set a delivery cost of more than 500 rubles, otherwise ordering food at home with an average bill of 1000 rubles will be unprofitable

    Delivery cost should not exceed 500 rubles. You can increase the price if the courier simultaneously delivers an order for all office employees or picks up dishes from several restaurants. On average, the delivery service will cost 250 rubles per customer. Make a sales plan based on the indicated indicators, but do not count on a large number of orders in the first two to three months.

    Financial plan

    A financial plan is also necessary to determine the amount of initial investment, monthly recurring expenses, tax expenses, and so on. This will help assess the feasibility of opening a food delivery business with the resources available to the entrepreneur, the payback time and the size of the reserve in case of unexpected costs.

    Starting capital

    What investments will be needed to start a food delivery business project? It is assumed that the company is being created from scratch, not as a franchise - otherwise you will have to count on additional costs of about several hundred thousand rubles. And we also do not take into account optional expense items, for example, printing development, legal advice, intermediary services, etc.

    Table: components of initial investment

    Monthly expenses

    It would seem that a food delivery service is just a call center and several couriers. But, if you look at it, this business, like any other, requires certain regular costs.

    Table: Monthly Costs of Running a Food Delivery Business

    Profitability calculation

    According to the latest results of the work of marketers, 1 million residents of a locality account for almost 20 million rubles in the annual income of public catering establishments, and the potential revenue of food delivery services varies from 12 to 20 million rubles per year. Indicators may vary depending on the popularity of cafes and restaurants, the city’s population and the average per capita income of its residents.

    With proper business organization, the initial investment can pay off in just 2 months

    Table: profitability analysis of food delivery business

    Risk factors

    The food delivery business is characterized by moderate risks.

    Table: risks of food delivery business

    Starting a business

    At the initial stage, it is necessary to check the coherence of the teamwork of customer service personnel. The business owner must check whether the instructions are followed and whether there are any delays in order fulfillment. At first, constant monitoring will be required until employees gain experience, learn the assortment by heart and are able to resolve conflict situations.

    At the initial stage of business development, the manager must continuously monitor the work of employees until completion job responsibilities will not reach automaticity

    The quality of service determines whether the customer will remain on the list of your regular customers or choose another food delivery service. At the initial stage, it is especially important to prove yourself and show that you are the best. No one can take better care of your business than you. If you want to motivate your staff, provide bonuses and allowances for good performance at the end of the month - otherwise, employees will work “from paycheck to paycheck” without particularly caring about revenue.

    Service delivery process

    The customer service flow looks like this:

  • Accepting orders by phone, through the website or mobile application. It is necessary to politely and patiently recommend dishes to the customer, advise him and calculate the cost of delivery and food.
  • Order processing. If the order was received through the website or application, the dispatcher must call the customer back at the specified number and receive confirmation of your application.
  • Transferring the order to the catering establishment from whose menu the dishes were ordered.
  • Courier notification. The dispatcher calls the courier and tells him where to go to pick up the client’s order and to which address to deliver the food.
  • Transfer of finished dishes to the courier. The delivery service worker pays for the food in full at the restaurant, takes the receipt, packs the food in a thermal bag and immediately delivers it to the client.
  • Transferring the order to the client. The courier delivers the food, presents the client with a receipt, accepts payment for the food and delivery, thanks for the order and gives an advertising brochure.
  • Permission conflict situations. If any dissatisfaction arises, you need to remain calm, communicate with the client as long as he wants to continue the conversation, and find a way out of the situation in which the client would be satisfied.
  • Every year, food delivery services to your home, office, and during holidays are gaining popularity. Students, single and unmarried people, overworked employees, fast food lovers, as well as anyone who simply does not like to stand at the stove, often buy ready-made dishes and ask for their order to be delivered. Thanks to this, the business of delivering ready-made food does not lose its relevance and will always find its client, despite the fairly high level of competition in the market.

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