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Open a small shop. How to open a retail outlet in the market - experienced tips. We work independently or under a franchise

Opening trading island is an attractive idea for small businesses. This is an economical type of retail that does not require high initial investments. One of the less risky options is to operate a franchise.

In search of an economical, but convenient and functional place for sales, many entrepreneurs pay attention to the island in the shopping center. This interest is quite understandable: if there is not enough money to open a store in a separate room, then a great opportunity to start a business without significant initial investments is the installation of a light modular structure in the central part of the hall, in the gallery or aisle of the shopping center, where there are most visitors. However, practice shows that this species retail has its own characteristics that should be considered by those who are thinking about opening it.

Pros and cons of islands

Like any business, shopping islands have their advantages and disadvantages, which future owners should be aware of in advance.

Pros:

Compactness (on average from 2 to 15 sq. m), which allows you not to overpay for rent
The possibility of selling a wide range of both food and non-food products and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawnshop, jewelry, etc.
Convenient location in the "passing" places of supermarkets
Ease of assembly and dismantling, mobility (with a wheelbase)

Minuses:

Absence storage facilities fitting rooms (which narrows the range of goods for sale)
Limited display space (in case of miscalculations with the definition of demand for products, there is an excess of unclaimed positions)
Rigid standards for the type of commercial structures, which are often introduced by the landlord.

To minimize risks and unplanned investments when opening a trade on an island, you need to carefully study the terms of the lease, analyze the patency of the selected point and the availability target audience for your type of goods and services.

Location selection

When designing large stores or multifunctional centers, as a rule, the layout of free space already takes into account the presence of shopping islands. In the process of putting the facility into operation, their number may change, but only slightly. On the one hand, this allows future tenants to look in advance for the best places to open their own "point", on the other hand, it becomes necessary to take into account the interests of the landlord, who often puts forward requirements for the owners of the islands to work in accordance with the general concept of the center.

An important criterion for choosing a place for a trading island is the passability indicator (see Fig. 1)

But it would be a mistake to make a choice, guided only by the popularity of the shopping center. It has been noticed that in the most “passing” supermarkets, islands representing recognizable brands with big names are more successful: branded brands of watches, ice cream, cosmetics, and jewelry. If there is an original, but “not familiar” manufacturer next to them, the visitors of the shopping center begin to “banner blindness”. It is difficult to influence it without special marketing ploys which require additional costs.

In addition, the more “serious” the landlord, the more conditions he has. For example, the Arena shopping and entertainment center (Voronezh) requires islands not to exceed 160 cm in height, be transparent and equipped with internal lighting, so as not to disturb the perception of visitors to the main shopping galleries.

Representatives of centers with "famous names" often wish to receive a colorful booklet from the retailer upon agreement with a detailed description of the shopping island and many of its images in the interior of the hall. This is an additional expense: design bureaus estimate such an order at 60-70 thousand rubles.

That is why experienced entrepreneurs advise beginners to "start" in less pretentious and large trade enterprises, while choosing places with high traffic, but a minimum set of counter conditions of the landlord. This will allow you to show maximum imagination in decorating a shop window, product presentation, etc. Yes, and you will compete with neighboring kiosks mainly due to the originality of the idea and the profitable presentation of your product.

What product to choose?

One of the first questions a future retailer has is: what to sell on the trading floor on the islands? What do you prefer: edible products or non-food products? On whom to bet: the consumer-oriented public, or the discerning buyer of the exclusive?

Journal “Practice of trade. Trade equipment” in 2014 published a forecast for the retail market until 2016 (see Fig. 2)

As can be seen, the markets for food and non-food products almost do not differ in dynamics: the economic difficulties of recent years are making themselves felt. Consider examples of successful projects from the TOP - 25 most profitable franchises of 2015 according to forbes.ru.

Tea Funny Point cocktails

The original food brand for pedestrian areas. Based on the Taiwanese-invented "bubble tea" cocktail, which includes tea, milk, syrup and jelly-like balls with juice inside.

Advantages:

the shopping island takes up little space - about 4 m²
royalties of 4% of revenue are paid from the second year of operation
start-up capital(about 0.8 million rubles) can be obtained from Rosbank under the Successful Start program
the design of the shopping island and equipment placement was developed by the franchisor and successfully implemented in large malls which helps to avoid additional agreements with landlords.

Designer t-shirts Provocation

Many visitors of the largest supermarkets remember the bright showcases of the islands of the Provokatsiya brand, where you can buy T-shirts with hooligan prints. Store owner and franchise creator Hasmik Gevorkyan recalls that a buyer “threw” this good idea to her. She opened her first store in Kursk, and now she presents the brand's products in large Moscow malls, another 91 points are the result of partnership with franchisees.

Estimated amount of initial investment- 0.55 million rubles.
Profit: 3.57 million rubles.

Auto device for "advanced" buyers

Those who plan to open trading islands in trading floors draw business ideas from successful projects. This is exactly what the business of the Nizhny Novgorod entrepreneurs S. Seregin and M. Vakhrushev can be considered. In 2009, they began to sell automotive electronics: navigators, video recorders, radar detectors and accessories under the Autodevice brand.

Today it is one of the most profitable franchises in the world. Forbes versions. The cost of initial investments is 0.9 million rubles, profit is 2.1 million rubles. The offer of Avtodevice for franchisees is interesting because the lump-sum fee is minimal - only 39,000 rubles, and there is no royalty.

Summary: the main rule when choosing a product for sale in the format trading island- Orientation to the target audience. For success, not only the idea is important, but also a well-executed concept, attractive window dressing, accounting for running and slow positions, and a clear promotion strategy. All these requirements are met by franchises that have already proven themselves as profitable business. Using them, you can minimize possible risks.

What to consider when opening a shopping island?

Before you start your business, use the advice of experts to help you avoid embarrassing mistakes:

When choosing a place to rent, do not limit yourself to the simplest solutions (“acquaintance”, “closer to home”, “largest store”, etc.), arrange a small “tender” for landlords, indicating your wishes on the Internet. Better to choose from several offers - less likely to miss
Explore the audience of the shopping center! Where the public, who came to buy products or furniture, lives, gadgets are unlikely to be in demand.
Do not hope that the business will start working without your participation: at least for the first time, you will have to control the hired sellers. Consider the travel time factor to and from the store. For example, the owners of the shopping island Madrobots in the MEGA shopping center Belaya Dacha in Moscow calculated that it took them 4 hours a day
Be extremely careful when choosing a contractor for the production of an island! Study the reviews about it on the forums, get "live" recommendations, read the contract and project documentation in advance. You must be sure that the terms of delivery and launch of the finished module will be met and that the supplier will not lose interest in you if you notice a design defect and ask for it to be fixed.
By approaching the organization of your business with due attention, you will receive a competitive business that brings you satisfaction and profit.

Usually business people prefer to open a small retail store at the very beginning of their business. This is correct, since the risk of losing a large amount is minimized. This option is ideal for good start. If you decide to open a retail outlet, then you need to:

know how it's done;
choose a suitable place;
correctly plan the entire assortment;
set prices
engage in proper accounting.

How to open a store

First of all, you need to decide what the starting capital will be. It is important to know what products will be sold. After that, you should start looking for suppliers who offer the conditions that will be the most profitable and convenient for you. It is also good to prefer those goods that are adjacent.
Have you decided to open your outlet in a large shopping center or market? You must be registered with the tax authority. Choose the right way to pay taxes. USN is an ideal option for retail trade.
You need to be very careful in choosing the location where your outlet will be located. Worth a look to see what shops are nearby. It is very good if there are few competitors. If you have already decided, then you need to find out how much the rent will cost. When you have already entered into an agreement, do not forget about the obligatory clause that will allow you to terminate it ahead of schedule.
The equipment you purchase must match your outlet. The appearance of the point of sale and its design is very important. Buyers pay attention first to these parameters, and only then look at the range.
The seller influences the amount of profit and the success of the entire trade. It is important that he be really experienced. Such a person should be well versed in the assortment. Equally important is his friendliness.

Prices. How to set them up correctly

The target audience (its specific capabilities) has a direct impact on prices. You also need to consider the specifics of your product. It can be elite or budget. If you are just starting your business, then it is better to keep the markup as low as possible. This will help attract buyers. But you need to immediately prepare yourself for the fact that at first you will only get back what you spent. But do not think that a large cheat will provide a good profit. In this case, sales will occur quite rarely.

It is important to choose an intermediate pricing option. You need to find out what level of markup on the goods you sell will be optimal. It is also worth analyzing the prices that are usually set in a particular region. It is also important to study the price at which goods are sold in the stores of your direct competitors. Make the appropriate adjustment.

Work with clients

Principles of automating your sales

You must have a clear idea of the state of your business at the moment. If you write everything in a notebook, it will not help you see the whole picture. Also, you will not be able to decide on the direction in which you need to move. The ideal option is trade automation. To do this, you need to choose the right program for accounting, which has all the functionality you need. Buying newfangled programs in stores is not worth it. They are expensive and require maintenance, which can be detrimental to your business.

Today, there are convenient systems that allow you to keep records online. They do not require installation. You will always be aware of everything that happens in the field of sales. At the same time, you can relax, be on a business trip or do something else. " big bird” is a system in demand today. It was created like a regular application on the Internet. That is why downloads and updates are not required. System advantages:

You can organize sales at several points at once.
The seller interface is ideal for registering sales.
You can generate reports for the desired period in shifts.
Create and print all the documents you need.
Assigning a discount in manual or automatic mode.
Carrying out non-cash and cash settlements with each buyer.

You will clearly know the size of the received profit, proceeds. You will know how profitable your company is. You will be aware of the entire dynamics of sales, ongoing movements of goods and available balances, the status of all cash and non-cash funds. Expenditure and income transactions will become as transparent as possible.

If you prefer to automate your trading with " big bird”, then you will be able to use printers and barcode scanners for convenient printing of labels and receipts. This will make it easier not only to register sales, but also to maintain all records.

If you are a beginner entrepreneur, then using the system will be absolutely free for you. At the same time, the time is not limited at all.

If you decide to open a retail outlet, then be sure to consider all the details. The success of your business depends on you.

How to open a point in a shopping center - let's analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.

Opening a point in a shopping center scares beginners with the amount of capital investment.

However, they forget to take into account how many bonuses such placement gives.

The higher the rent, the more popular the place.

And this is synonymous with a large flow of people who can become customers.

It will be easier to attract them than if the store were in a separate room.

These and many other advantages of accommodation in shopping malls understand many seasoned businessmen who open points of sale there.

Business plan of a point in a shopping center- the first document that will be required in the organization of the case.

In it, information about the store will be analyzed, systematized and calculated.

Why is it necessary to open a point in a shopping center?

If the experience of other people does not convince you, evaluate personally the pros and cons of placing in a shopping center.

Advantages	Flaws
For the period while you are carrying out repairs and decoration of the premises, you can take a "vacation". That is, 1-2 months you pay only utility bills. Significant savings!	As a rule, you will have to agree on almost every step: from the style of the sign to the order in which the goods are laid out.
Together with retail space you will receive a video surveillance service in the shopping center, parking spaces for customers, the opportunity to use the services of local cleaning.	Free cheese only happens in a mousetrap. Typically, mall maintenance is also included in your monthly bill, along with utilities.
The advertising that the center runs also works for you.	Renting a place in a shopping center, especially a popular one, is always expensive.
Placement near large points will ensure a stable flow of customers.	Often when you "settle" you have to pay a deposit for 3 (!) Months of rent.
You will have a reception area equipped according to all the rules. Separate accommodation rarely allows you to show off like that.	If for some reason the popularity of the shopping center falls, it will immediately affect you.

There are indeed many strengths, but there are also enough disadvantages.

It is important to analyze them thoughtfully so that in the end it does not turn out that a rather large amount of rent was wasted.

What documents are needed to open a point in a shopping center?

It is impossible to open a point in a shopping center without an appropriate documentary base.

Prepare for what you need:

or LLC (depending on products, number of founders and other details).
Indicate the OKVED code corresponding to the activity.
Choose a taxation system.
Get permission to trade at the point.
SES and Rospozharnadzor must issue a permit for activity (this is the concern of the administration of the shopping center).
For the management of the shopping center, projects, estimates and schemes will be needed.
The list of securities in this case is individual, and it is necessary to clarify it when signing the contract.
Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning to open a business plan for a retail outlet

It is difficult to open a point in a shopping center not because of the intricate organization algorithm.

And because of the potential serious risks that can lead to financial losses and even the closure of the store.

They can be avoided with the help of detailed activity planning.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analysis of the target audience, visitors to the shopping center, calculation of the size of the future average check, the establishment of the supply process, the choice of a marketing strategy.

realistic - based on dry facts and reflections;
optimistic – scenario of ideal development;
pessimistic - how the business will look when problems arise.

They will help the entrepreneur prepare for any outcome of the case.

Analysis of the shopping center before opening a point

The profitability of renting a place in a shopping center is not always palpable.

If you choose the wrong landlord, you can get only negative from cooperation.

Choosing a mall is easy.

It is enough to devote two days for personal observations and analysis.

Draw conclusions on the following indicators:

Purchasing power.

You won’t be able to look into people’s wallets or shopping bags.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for entertainment and relaxation.

It will be good for organizing fast food, but not for selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points of similar topics will be useful.

For example, in many supermarkets there are goods for animals.

But they offer a meager assortment.

What a staffing table for a small store might look like:

This number of people will ensure the daily operation of the point from 10:00 to 22:00 (a standard working day for most shopping centers).

It is better to hire people on your own.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much more preferable.

But keep in mind that young and energetic guys are easier to accept new rules, trends, and often bring “fresh breath” into the business.

To motivate employees to work better, enter the payment of a fixed % of sales or bonuses for achieving the set results.

Marketing section of the business plan of a point in a shopping center

successful business

Consider these options:

Training.
While you are preparing the point for opening, it can become a means of outdoor advertising.
Close the repair work with a banner on which you will announce the start of work, indicate the name and date of opening.
Mutual benefit.
When an agreement with a shopping center is concluded on the terms of % of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can meet halfway, because their income will depend on your success.
Inside the service is much more expensive, and the effect of it is lower.
Bring your own.
Create special discounts for employees of the center.
This will draw their attention to the dot.
And if they like it with you, fame will quickly spread among friends.
Change to "permanent".
Also motivate customers.
Enter a loyalty program or a system of cumulative discounts.

Financial section in the business plan of a point in a shopping center

It should be noted that until the moment of payback, the store will need to be “sponsored” from a personal financial cushion.

How much money do you need to open a point in a shopping center?

Item of expenses	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Point rental fee (per year)	500 000
Purchase and installation commercial equipment	250 000
Point design and signage	75 000
Employee salary (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you will be able to choose the right place in the shopping center to open your outlet:

“If you require someone to give their time and energy to a cause, then take care that he does not experience financial difficulties.”
Henry Ford

At the point, the shelves should look full of goods, but at the same time leave customers the opportunity to move calmly and safely.

You need to take care of the inventory right away.

Until you understand exactly which items are the most popular, it is important to have at least a few units of production.

Try to stay near the so-called anchor points.

These are the stores that attract the most visitors to the mall.

A striking example is Auchan, Obi, Perekrestok supermarkets.

Just as an adult cannot be completely "remade", so the audience of a shopping center cannot be changed.

That portrait of the average buyer, which you make during the analysis of the shopping center, will remain the same after the opening of your outlet.

Do not entertain yourself with false hopes about this.

If you need to save on renting space, pay attention to island accommodation.

Remember to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the disadvantages of the service.

How to open a point in a shopping center you now know.

With due perseverance, creating a profitable business is within the power of every person.

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Everything happens in life. If suddenly a person has lost his job, then you should not despair. Now there are many different ideas for starting your own business. For example, if you open a retail outlet in the market (at least a small one), approaching this issue competently, this will give a person a permanent workplace and stable income for a long time. In other words, even if someone has no experience in this field, it is still worth trying this one, in fact, interesting view activities. It is better to start small in order to reduce the risks. It's never too late to expand your business.

Of course, in order for a business to start generating income, you must first think it over well, and then invest a lot of work. The owners of a successful business were also initially inexperienced and started with a little trade, but patience, diligence and skill brought them their fruits in the form of stability and prosperity. A huge plus in running your own business is independence from the employer.

How to decide what to sell in the store

To open your point, you need start-up capital. If not, then you can take a loan. But, before you run headlong into the bank, you need to decide in which market the trading place. Everyone knows that there are grocery, clothing, construction, automotive, mixed and other fairs.

After the market is selected and, accordingly, the approximate category of goods (on clothing market you can’t, for example, sell spare parts for cars), you need to study what is most in demand among the population. It is also necessary to take a closer look at whether there is good traffic in the chosen place (the presence of a sufficient number of buyers), what goods are missing there, you need to study the prices and, turning on your intuition, already decide what exactly will be sold in the planned store.

That is, in order not to burn out, it is necessary to do a deep marketing research.

An important point is also what is close to the market, how popular this place is.

It is better to sell a product in which a person is well versed. If, for example, someone has a pharmaceutical education, then you can. Or a person has a long experience in a construction organization - then the best option for him there will be an opening of a point exactly on construction market. A win-win option and not requiring high costs is a food point. That is, even if the market is new and has not yet gained popularity, then there will still be no problems with the clientele. For example, if you open a mini-cafe, then the sellers themselves will eat in it.

After carefully segmenting the market and deciding which product will be sold, you need to start looking for wholesale suppliers whose selling price is low and the quality of the goods meets high requirements. That is, with the help of the Internet, newspaper ads or other methods, it will be necessary to study many manufacturers in detail, negotiate with them and see samples of what they offer. Only after analyzing everything well, you can make the final decision with whom to cooperate. In doing business, this moment is almost the most key factor affecting the success of the whole business.

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Necessary information to open any outlet

So, regardless of which market is chosen and the product that will be sold, there is a basic set of rules that any novice businessman needs to know. After making the final decision, you need to contact the administration of the market and find out the conditions regarding the lease of the premises. It should be noted that in each market they may differ from each other, especially when it comes to rental prices. The room at the first stage can be taken not entirely, but, for example, half of the pavilion.

Then you will need to officially register your business. For retail, the most profitable is UTII, or the patent system. Until the case is untwisted, it's best to initial stage, do not hire a large number of salespeople, as it will be difficult to pay salaries at first. Therefore, one assistant will be enough. By working on your own, you can save money to pay tax.

Naturally, important point is to style the dot in such a way that it matches its format. Availability of various advertising banners, booklets, business cards, a diverse assortment of the store, promotions and bonuses - all this will attract the buyer. He tends to return to where he was treated carefully. The product must be stored in dry and ventilated areas, otherwise it may become damp, moldy - this will definitely scare the buyer away.

The profitability of the store for each individual case will be different. But approximate calculations can be done. For example, for a large product, experts advise cheating no more than 20-30% of the purchase price. On a smaller product, you can put everything 100%. The payback will depend on how much is paid for renting the premises, on the product itself, since it can be of such a format that in some season its sales grow, and in some it may fall. And also from others no less important factors. On average, a small outlet pays off in approximately one year, and a larger one in two years.

17Oct

Hello! Today we will talk about how to open a store. We will consider the opening of any store, and not a specific example by the type of products sold.

Open your own store- one of the most frequent options from which novice businessmen choose. The store can bring a stable income, practically does not require intervention in work, time and effort. However, many are scared off by ignorance of how exactly you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store

Let's figure out together how to open your store from scratch. The procedure for preparing for the opening of the store begins with registration as individual entrepreneur or companies with limited liability. Each of the options has its own advantages, but most often beginners prefer the sole proprietorship, as in this case there will be fewer reporting problems, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications turn into the fact that the entrepreneur is liable for all obligations with his own property, and the founder of an LLC risks only a share in the total mass authorized capital. Among other advantages is great anonymity, because not everyone knows who is the founder of the LLC. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

The choice should be made in advance, since from legal status depends on what kind of package of documents you need to collect.

LLC registration

To register an LLC, you will need to collect the following papers:

in 2 copies;
for the sole founder - a decision to establish an LLC, for co-founders - an agreement and minutes of the meeting;
photocopies of the passport of the director and founders;
a document confirming the payment of a state duty in the amount of 4,000 rubles (you will need to open a temporary account);
if necessary - .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

charter with a mark of registration;
registration certificate;
certificate of assignment of TIN and registration with the Federal Tax Service;

IP registration

To register an individual entrepreneur, you will need a shorter list of papers:

receipt of payment of state duty;
signed and certified by a notary;
a photocopy of the passport;
photocopy of TIN certificate;
if necessary - an application for the transition to the simplified tax system.

An important point: those who deal with the entire process on their own do not need notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days, upon completion, the entrepreneur will receive an extract from the USRIP and a certificate of state registration as an IP. All documents with USRIP and USRLE information for registering an LLC and an individual entrepreneur are sent to extra-budgetary funds every day. The same information is sent to the statistical authorities.

A notice of the completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to latest changes in legislation, novice entrepreneurs are no longer required to submit a huge pile of paperwork to various authorities. Instead, it will only be enough to notify one specific authority to open a store.

For individual entrepreneurs and LLCs that open trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale deliveries of groceries or non-food consumer goods.

Notice must be submitted in the form specified in the relevant Rules. You can deliver it either in person, or by mail, or in in electronic format, certified electronic signature. In the latter case, the public services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open

Almost all outlets are in demand among buyers. However, some of them bring more income than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, estimate how much money you need to open your store. It is also worth understanding which store is profitable to open in a crisis.

Flower shop

Open flower shop always profitable, but you need to choose the right place and delve into the flower business so as not to incur losses due to damage to the goods. Flowers need to be able to sell!

Shop products

A reliable and popular option, especially attractive to newcomers to the business. The demand for products will never fall, which guarantees a constant income in the case of a successful location of the outlet. However, it requires special equipment, including rather expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store, you will need certificates for varnishes, paints, etc. The most profitable way to open stores household goods in small settlements and villages. The payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for children.

Also, many parents are simply unable to refuse their child when he asks for a new toy. The environment in such a store should be appropriate - the shelves are somewhat lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention primarily to more affordable solutions, and not to luxury furniture. It is also worth paying attention to domestic manufacturers. In terms of quality, their products are not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People are always building - in a crisis and outside it. A variety of building and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there are always not enough spare parts in stores and you have to wait a long time for them by ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the provinces, consider which store to open in small town. All of the above options are definitely fine. You can also consider, for example, opening a pet store, a car accessories store, a fabric store, etc.

The choice of commercial equipment for the store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the outlet. Special attention should be given to refrigeration equipment - it is it that takes up the most space, and prices can deal a serious blow to the budget.

The choice of showcases is made on the basis of turnover and assortment. For example, for refrigerated display cases, you should choose models with a deep narrow layout, and temperature regime for them must be observed within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment, it is worth moving on to choosing racks, which will become the main element for displaying goods. Today on sale you can find models with sections from 600 to 1250 mm long. The price varies depending on the length. For bakery products, showcases are additionally equipped with wooden baskets, and sections of confectionery products are supplemented with restraints that do not allow goods to crumble.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before you buy specific model you should pay attention to analogues, compare their parameters and only then stop your choice on a specific option.

Choosing a location for opening a store

A significant role in the question of how to open your store is played by a competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

Product type. Separate types goods require that they be sold in certain places. For example, a grocery store or simple household goods should not be placed in large shopping centers - more affordable premises should be preferred. An excellent option would be a building on a busy street in a residential area.
Accessibility and visibility. Remember: even the largest traffic does not guarantee a large number visitors and buyers. The point of sale should be located in such a way that there are as many target buyers as possible on the street. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: what best shop visible, the less advertising it requires. It is very important that there are enough parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
Competitors. The presence of neighboring firms can play both a positive and a negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring new customers to each other, and a beauty salon may well contribute to the growth of the client base.
Price. One of the most important factors. It is worth noting that here we are talking not only about the cost of rent. Any room requires periodic repairs from the owner. In addition, marketing costs should be included in this amount when the store is located far from the main flow of visitors. Do not forget about monthly payments: utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
Personal preferences. If you yourself plan to work in your own store, when choosing a room, it will be useful to take into account your own preferences - the distance from the house and the like.

It is very important not to rush when choosing a room for a store. Try to research the area in advance, look at potential customers and competitors. In some cases, you should not be afraid to postpone the opening date for this, because the wrong choice will result in a whole lot of problems.

Choosing a vendor for a store

As the seller fights for each client, so the suppliers fight for their customers. At its core, a supplier is the same store, but a wholesaler. The supplier should be chosen very carefully. Particular attention should be paid to the following criteria:

Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is regarding the execution of the order, how honest he is during the calculations, how timely he delivers.
Price. It is perfectly logical that everyone wants to buy a product as cheaply as possible. Under equal conditions, preference should be given to the supplier with the lowest prices.
Range. It is also a very important criterion - the wider the product line will be exhibited, the more interest it will be able to attract.
Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - it is much easier to return or replace goods under warranty.
Additional nuances. Among the important little things should include discounts, bonuses, deferred payments, the issuance of goods for sale and other similar ones. They will allow you to get additional profit, so you should definitely not neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. That way, if there is a problem with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the city of the supplier and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often conducted through Email. It is enough to select the positions of interest, and the supplier will issue an invoice in response to this. Chosen after payment transport company will deliver the goods.

Recruitment for the store

Each employer, when looking for employees, can go two ways. He can try to find high-class professionals who will immediately show the highest result, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a lack of such specialists. In addition, they will also require appropriate wages which not everyone can afford. Yes, and each such employee, by experience, also has a number of peculiar attitudes, so first you need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day they are hired.

Talented beginners will become clay in the hands of a master. With proper guidance, they can become top-class professionals, but there is a chance to get only problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internships. Such people can be raised in a team as successful and dedicated employees who are fully consistent with the specifics of the work.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. The training of a new employee is invariably associated with costs, including attendance at courses and trainings. And just the assortment of goods will need to be learned - to find out its features, advantages and disadvantages. When hiring a talented newcomer to work, one should pay attention not only and not so much to his presentation and communication skills, but also to quick wits, because in a short time he will need to remember a lot of characteristics of various goods.

The result is the following picture: highly skilled professionals are a better option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is in charge of recruiting? All more or less large companies this role is assigned to the personnel department. The search for new specialists is most often carried out in the following ways:

Relatives and acquaintances. As practice shows, this is a common option, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people from the street, it is more difficult to objectively evaluate the skills of a relative. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
Posting ads in the store and on the street. One of the least expensive, but at the same time effective ways, which is attractive. Those who apply for an ad found on the trading floor can be immediately sent to the personnel department, which will save a lot of time. Unfortunately, this turns out to be too much traffic - the manager's office is very close, so just curious people can enter it, hoping for luck.
Advertisements in print media and the Internet. There are two main paths here. You can explore an existing offer or submit your own ad. In the first case, you will have to spend a lot of time and effort to study applicants and consider their candidacies. As a result, even searching for one employee can take several days. Your own ad has a number of advantages - if you compose it correctly, then unsuitable candidates can be weeded out immediately. Those interested do not have to call - they themselves will come to your personnel department.
Working with recruitment agencies. The main advantage of this option is the shifting of all work on the study of resumes, searches and interviews to a third party. As a result, only those people who fully match the specified profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes very rather big. And despite all the precautions, the acquisition of a "pig in a poke" is quite possible. You can avoid risks if the contract with a recruitment agency mentions the payment of a fee only upon enrolling an employee in the state at the end of the probationary period.
Talent hunting or Headhunting. This method personnel search is one of the most relevant developments. It consists in poaching highly qualified specialists from other companies. The main advantage of this approach is the ability to observe employees in action, assess their skills and abilities. The main disadvantage is the high costs, because you need to do enough profitable proposition which he cannot refuse. And once a lured employee can always be lured again: one should hardly expect any unconditional devotion from such a person.

The methods mentioned above are equally suitable for finding experienced professionals and promising newcomers. The only exception is headhunting. Experts recommend when looking for a professional to contact recruitment agency, as the chance of finding a truly experienced employee increases many times over. Beginners can also be searched for by other, less expensive means. Experts believe that a team that combines experienced specialists and young beginners will be optimal. This will make the store more efficient and lower wage costs.

Finally, when hiring, you should not focus your attention only on a diploma and a resume. It is also worth paying attention to the charm of the applicant and his appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is the preparation of a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without compiling it.

The preparation of a business plan should satisfy the following objectives:

It should help a potential investor understand whether it is worth investing in a project.
The information in it should be decisive for the bank if a loan is required.
The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

Definition of the circle of persons, responsible for the implementation of the plan.
Identification of target markets, determination of the position of the store in the market.
Setting short- and long-term goals, forming tactics for achieving them and development strategies.
The product of an estimate of profitability and possible costs.

It is important to remember that a well-written business plan becomes the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing the form of taxation

The issue of choosing the form of taxation plays an important role when opening a store. It is on this that not only the tax burden depends, but also the volume of penalties for various misconduct. It should be said right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make a choice:

Prepare general characteristics companies: where the store will be located, whether there will be customers legal entities, what is the value of the assets and the planned annual revenue.
Make an analysis of all forms of taxation and choose common taxes for all.
Choose your preferred option.

The choice of the form of taxation should be made on the basis of your net profit, and not on the amount of tax burden. In some cases, it makes sense to choose a system with large taxes, which will save in the future or achieve a specific goal - occupying a certain market segment or the like.

General system of taxation or OSNO

Applicable to sole proprietorships and LLCs. It is the default option - if there were no statements about the transition to another form, then the OSNO is used. Requirements include maintaining accounting, maintaining a book of expenses and income.

OSNO taxes for LLC:

The main tax is corporate income tax in the amount of 20% of profits.
VAT value added tax – 0, 10 or 18%.
Corporate property tax of up to 2.2%.
Insurance premiums for employees - 34%.

Taxes OSNO for IP%

Income tax personal income tax in the amount of 13% of income.
VAT - 0, 10 or 18%.
Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified system of taxation of the simplified tax system

LLCs under the simplified tax system do not pay property taxes, income taxes and VAT. An individual entrepreneur is exempt from VAT, personal income tax and property used in activities. USN is not available to everyone.

USN requirements for LLC:

Less than 100 employees.
Income less than 60 million rubles a year.
Lack of representative offices and branches.
Income for the last 9 months is less than 45 million rubles.

There are no restrictions for IP.

USN tax rates: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low costs. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, this option should not be considered the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

It is a single tax on imputed income, that is, a fixed tax on specific type activities. This tax does not depend on income, it is paid even in the absence of it. Payment is made every quarter.

Conditions for the transition to UTII:

Suitable activity.
Less than 100 employees.
Must be permitted in the area where the activity is carried out.
For an LLC, the share of a third-party organization should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent system of taxation. You can find them in article 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. For the transition, the company must have no more than 15 employees, and the annual income must not exceed 60 million rubles. The term of a patent is from one month to one year.

The main advantage of PSN is the lack of reporting, the need for cash register and fixed amount tax. This option is optimal for entrepreneurs whose activities are seasonal and of little use for stores.

How much does it cost to open a store

Many are wondering - how much will it cost to open your own store? Which store to open minimum investment? It is simply impossible to answer this question at least somewhat unambiguously, there are too many factors in use. What exactly are you planning to sell? In which city will the store be opened, and in which area? Because of this diversity, prices vary in a very, very wide range. Most often, something definite can be said already at the stage of business planning, and then a new, even more interesting question arises: where to find start-up capital for opening a store?

Experienced entrepreneurs start looking for funds after registering a business. In this case, on hand is detailed business plan, where you can see the entire project with an indication of the amount for its implementation. It is possible that the required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

Investors. After you have ready business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own funds in your business.
Banks. A bank loan is also a common method of solving a problem. However, you should not think of it as a panacea - it often falls on the shoulders of a novice entrepreneur like a yoke, significantly slowing down business development.
Friends and relatives. You can always try to involve friends or relatives in the cause. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, it will be possible to simply redeem the share.

Attracting the first customers

After opening the store, the question arises of attracting the first buyers. Currently, marketers have managed to come up with many recipes for success, but the simplest and yet most effective are:

Distribution of leaflets. The main thing here is a bright attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the goods you offer, as well as the address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them in mailboxes and put them on tables in supermarkets.
Posting ads. The method is as simple as it is effective, but not without drawbacks. On notice boards (unless they are at bus stops public transport) not so many people look. In addition, this method can spoil the reputation in the future - "advertising on poles" is perceived negatively by many.
Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, first of all, you should advertise on the World Wide Web. The latter option is especially good because it will not require so many investments, and the audience coverage will be simply huge. In addition, you can choose literally any convenient format for your advertising.
Recommend to friends. You can tell about your product to acquaintances, friends, relatives, relatives of friends, etc. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by efficiency, because we all trust our own environment much more than even the most beautiful flyers. Do not discount the effect of "word of mouth". Even experts admit that he is one of the most effective methods advertising.

Finally, it is worth giving a few tips that may be useful to aspiring entrepreneurs who are thinking about how to open their own store.

Instead of developing a completely own trademark, entrepreneurs prefer to work on a franchise. This phenomenon is called franchising and is special kind relationship between entities, in which the franchisor transfers the rights to conduct business, without limiting either the basic principles or the business model of the franchisee.

Such an approach has its pros and cons.

Advantages:

Saving money;
Product certification;
Ready ground for business (no need to develop a strategy, concept, etc.);
More acceptable credit terms;
Decreased advertising costs (the brand will no longer have to be promoted);
Centralized marketing strategy;
Support from the copyright holder in terms of procurement, supply, design and staff training.

Flaws:

Difficult conditions for both parties due to shortcomings legislative framework RF.
The contract is concluded for a period of 5 years. Termination is subject to penalties.
Costs in the form of monthly royalties.
Constant control by the brand owner and some restrictions.
Franchising does not eliminate the need to go through numerous bureaucratic procedures, including the registration of an LLC or individual entrepreneur.

Franchises of many stores can be found in ours.

Conclusion

As you can see from the above, if not everyone, then many, can open a store today. You need to know where to start to open your store. The main thing in this case is careful planning and understanding of the processes of the store. Of course, no business at the beginning of the journey is complete without a lot of troubles, but if you follow the tips given above, in a year or two your own outlet will begin to generate a steady income. We hope that we were able to help you, and now you can easily answer the question of how to open your store!

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