Is it worth opening your own retail outlet in the market? How to open your own small grocery store from scratch How to open a retail location

A point on the market in the dashing 90s was considered a profitable and prestigious business. You could call yourself a businessman or entrepreneur, get up at 8 in the morning, when factories in the country were already working at full speed, and earn as much as your energy would last. Over time, the demand for market goods began to fall. This was facilitated by covered pavilions, tents, and departments in supermarkets and hypermarkets. Essentially, the goods have moved under the roof, where it is dry and warm. The buyer, having bought a low-quality product there, knew who to contact to replace the defective product or return the money. And these are difficult times for market traders.

Is there any point in opening outlet on the market

Those who have worked in the market for many years, and some even decades, say that trading is addictive, and work quite quickly begins to shape your new image life. Trading requires a certain type of character and qualities that you cannot do without: communication skills, entrepreneurship, and an analytical mind. And, of course, you must be able to count well and quickly. No matter what difficulties market traders encounter, this type of activity still brings money, and the owner of the outlet himself determines how much time per day, week, month he will work. So, there is a certain sense in trading on the market. When you are your own boss and boldly manage your time and finances, it is always pleasant.

Tips before...

You still have time to bargain, so you shouldn’t rush headlong into market relations. First, you need to resolve several important issues. Decide what you will sell. It doesn't have to be clothes, shoes or food. You can also sell services, for example, repairing shoes and boots, making keys for locks, or mending clothes. Whatever interests you, do it. Is the child growing up? Trade children's shoes and clothing. Do you like to eat delicious food? Sell ​​food products. Do you like gardening? Sell ​​seeds, seedlings, vegetables and fruits. The main thing is that you enjoy the process. In addition, there is a small plus: you can always use goods that were not sold on time.

Now regarding the markups. There is a simple rule: the greater the turnover, the lower the markup, and vice versa. Money must work, be constantly in circulation. Only on cheap small things you can throw 200-300%. In general, previously all over the world, on average, they traded for 10% profit. And this was considered the norm. Now everything has changed. The margin percentage has become much higher. That is why when you buy two products you will be offered a third one for free. It is not difficult to calculate how much the seller makes.

Do not sell goods that are already overstocked on the market. Firstly, they will not sell well, and secondly, you can have a serious conversation with your competing neighbors. Since we are talking about them, we must honestly note that no one is waiting for newcomers in the market with open arms. All spheres there have already been divided, so “a place in the sun” will have to be conquered. It is important to find good suppliers to purchase goods at a low price. The greater the difference in wholesale/retail costs, the greater the opportunity to reduce the price if the product suddenly does not sell. It is also necessary to take into account such a factor as seasonality. Some products are better purchased in the summer, while others are more actively sold out in the winter. Plan your assortment to make a profit at any time of the year.

Some useful tips

One of the main figures in the market is the administrator. It can influence various events. He wants it, and your point will be in the most passable place, and if he doesn’t like it, you’ll trade in the outskirts. Therefore, you need to be friends with the administrator. This person will help “resolve” difficult situations. He can create them for you if you can’t find them. common language. If you have already decided which market you will trade in, do some research. Walk around the market, see where people are mostly crowded, and see if there are any empty seats there. Talk to the merchants about topics that are important to you, but do not admit that you are going to trade here.

At first, stand behind the counter yourself. This way you will get to know the market better from the inside, see what the daily revenue will be. In the future, if things go well, you will not be able to do without a seller. But never trust them. These are the kind of people who will gladly cheat not only customers, but also you for company. Therefore, occasionally you need to check them, sending reliable people under the guise of buyers. These could be your relatives, friends, acquaintances. Let them see if the seller is raising prices in your absence, pocketing the difference, or cheating buyers. Otherwise, the seller needs to be changed. Don't be afraid to experiment and offer new products. Prepare for the holidays in advance and thoroughly. If things go well, you can make a month's income on such a day.

Organizational aspects

So, you have thought about everything and are ready to trade on the market. It's time to meet the administrator. Introduce yourself with a smile and ask if there is free space. If the answer is positive, find out the rental price and inspect the place. By now you should already know its approximate cross-country ability; it was not in vain that you went on reconnaissance. If the conditions suit you, you can draw up an agreement. You shouldn’t immediately count on a “bread” place. Life in the market goes on as usual, someone comes, someone leaves. Over time, you can improve your conditions. The main thing is to try not to quarrel with anyone.

The second stage will be a trip to tax office to obtain a work permit. There you will be advised on what documents you need to provide to become an individual entrepreneur. While the permit is being issued, you can start selecting an assortment of goods so as not to sit idle. Think about the appearance of your retail space as well. Even if it is small, but tastefully decorated, buyers will immediately appreciate it, because most of them are constantly at the market, so they will immediately notice the new point. When the permit is ready, show the administrator all the documents, pay the rent and get ready for the working day. Don't forget to give a bonus to the very first buyer. He, like his first love, is remembered for a lifetime.

When you have a salesperson, set him a small fixed salary, and make the bulk of his earnings dependent on revenue. This will be a great incentive for your assistant. The seller must have a good understanding of your product in order to help the buyer with professional advice, be polite and courteous. Your profit will depend on many factors, all of which need to be taken into account. Experts say that if a market outlet is organized correctly, the first initial investment it pays for itself in a year. So, everything is in your power. Good luck and prosperity!

Mikhail Vorontsov

There is no such person who would not dream of opening his own business at least once in his life. And a store could very well become this kind of business. Many people don’t even suspect what pitfalls there are and have no idea whether they need a store. This is the question we will try to answer today.

When we think about own business, a variety of ideas come to mind: from Internet startups to organizing a dance school (although this is not the limit). And each option, of course, has the right to exist.

First of all, you need to weigh the pros and cons and decide whether you are really committed to opening a store. Maybe you really like to become a brewer or provide services to lovely ladies by opening a beauty salon?

Let's think together. Trade is one of the most ancient human activities. From the time of natural exchange to the present day, people buy and sell various goods.

For foreign (in particular, American) businesses, the concept of “retail” also means other types of sales to the end consumer. For example, coffee shops and eateries belong to the retail market segment. But here, when using the word “retail,” we will mean “retail trade.”

From the above it follows that a store is a retail enterprise. The store is the place where the Seller sells the product (what you are ready to offer to your customers). We will consider the process of opening a store regardless of what products will be presented in it. But, of course, there are certain specifics that must be taken into account, depending on the focus of the store.

We have sorted out the definition of what and where we will do. Now let's move on to the details. There are many aspects to such an ancient business, but we will focus on the main ones. These, in a way, are the “covenants” in accordance with which we operate the store:

1. The main purpose of creating a store (and retail in general) is to make a profit.

2. Profit appears as a result of a simple sequence of actions:

• purchasing goods at a cheaper price (usually in bulk)

selling this product to the end consumer at a price that you set.

If you have a production facility (for example, a farm), and you plan to sell the products you produce (for example, milk), then its initial price is unknown (because the cow gives us milk conditionally free of charge), so you need to set it at an acceptable price. you price. In the example with a cow, this is the cost of feed, the work of milkmaids and shepherds, electricity for light and hot water for heat in the barn - calculated per liter of milk, plus your planned profit. The price you offer and the buyer accepts can be called market price.

3. Retail represents the sale of one to several units of goods at retail prices (the price you set is per unit of goods, not per batch). Simply put, if a buyer wants “two earthenware kits,” then each of them is sold for its full price. The product is sold to the end consumer, that is, the person who will use the purchased item himself or give it to his friend. Purchasing goods in retail store does not imply its subsequent resale. This is the difference retail sales from wholesale.

4. It is necessary that two people participate in this process: the Seller (you) and the Buyer (a store visitor who has expressed a desire to purchase the product).

From all of the above, we can draw the following conclusion: we open a store in order to make a profit by selling goods to end consumers at retail prices, which, at the same time, are market prices.

Therefore, before starting your long journey to opening a store that we have to go through, you need to ask yourself the following questions and try to answer them honestly:

• Are you ready to sell?
• Are you ready to bring joy to your customers?
• Are you ready to lead a sales force?
• Are you ready to constantly improve your skills and knowledge in the field of trading, follow trends and keep abreast of processes occurring in the market?
• Are you ready to invest your money, skills and time in opening?

Now let's look at all these questions in order.

Are you ready to sell?

This is perhaps the most important and fundamental of all questions. You need to think carefully and decide for yourself whether you are ready for sales. In Russia, a certain attitude towards trade workers has historically developed, which sometimes reaches the point where entrepreneurs feel rejected: “How is it that I am a decent person and a “trader”?!

We immediately get rid of such prejudices if you have them, and do not succumb to them if you don’t have them. It is difficult for some people to immediately “sell a pen”, as the characters in Scorsese’s film “The Wolf of Wall Street” did, but this is not required. Many shop owners in Russia were initially very shy, however, they were able to find the strength to stand behind the counter, and later they even liked it.

Are you ready to bring joy to your clients (customers)?

After you have answered the first question in the affirmative, perhaps even overcoming your fear, let's think about what exactly we plan to sell.

Any answer will be correct - sausage, dresses, chocolates or jewelry. But the main product that brings added value (that is, your profit) is joy, a feeling of pleasure from the purchase, even happiness, if you want.

“Starbucks” does not sell coffee with milk, they sell coziness, comfort, a morning smile, and cheerfulness. If they only sold coffee with milk, you wouldn't pay the same price as a pound of coffee beans for a cup of coffee.

Also, “Coca-Cola” does not sell soda, it sells a feeling of joy and celebration, which is very clearly reflected in each of their advertising campaigns.

There is no need to copy 100% of multi-billion dollar corporations. Just think about the fact that a happy and satisfied buyer is not only about today's sale, it is also about tomorrow's sale, and about sales to that buyer's friends.

Are you ready to lead a sales force?

Sooner or later, you will have to manage someone - it could be a student whom you hire part-time in your computer accessories store, or maybe a “seasoned” saleswoman whose type you chose to add flavor to your grocery store. Leading can be difficult, but it can (and should) be learned.

Retail trade, like any other type of business, is constantly improving. It’s hard to imagine how far the store has gone from a shop in which a bearded merchant “sold silks” to a modern boutique designer clothes in a large shopping center.

Constantly learning, attending exhibitions, courses, reading industry publications and books is interesting, but it requires time and involvement.

And finally

Are you ready to invest your money, skills and time into opening a store?

There is one last question left for this little test. This question is about the material, the vital. About money. Because “money = money”, “skills = money”. Because they can be sold. Well, “time = money” is an equation that has long become an axiom.

Let's be honest - the process of opening a store will require money, skills, and time from you. The second and part of the third can be bought, but this will also require money. We will calculate how much money you will need in the following articles.

You need to answer all questions in detail and write down the answers for yourself. This may take time. Take your time and carefully consider what you are willing to do to make your venture successful.

The question “Do I really need a store?” turned out to be complex - it includes your desire, skills, and finances, but even if after answering it you still have any doubts, we will be able to sort them out in the following articles.

17Oct

Hello! Today we’ll talk about how to open a store. We will consider opening any store, not concrete example by type of product sold.

Open your own store- one of the most common options from which novice businessmen choose. The store can bring stable income, requires practically no intervention in work, time and effort. However, many are scared off by not knowing how exactly you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store?

Let's figure out together how to open your own store from scratch. The procedure for preparing for the opening of a store begins with registration as an individual entrepreneur or company with limited liability. Each option has its own advantages, but most often beginners prefer individual entrepreneurs, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications result in the fact that the entrepreneur is liable for all obligations with his own property, and the founder of the LLC risks only his share in the total authorized capital. Among other advantages is greater anonymity, because not everyone knows who the founders of the LLC are. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should make your choice in advance, since legal status It depends on what exact package of documents you need to collect.

LLC registration

To register an LLC, you will need to collect the following documents:

• in 2 copies;
• for the sole founder - the decision to create an LLC, for co-founders - the agreement and minutes of the meeting;
• photocopies of the passport of the director and founders;
• a document confirming payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
• if necessary – .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

• charter with a registration mark;
• registration certificate;
• certificate of assignment of a TIN and registration with the Federal Tax Service;

Individual entrepreneur registration

To register an individual entrepreneur, you will need a shorter list of papers:

• receipt of payment of state duty;
• signed and certified by a notary;
• photocopy of passport;
• photocopy of TIN certificate;
• if necessary, an application for transition to the simplified tax system.

An important point: those who deal with the entire process themselves do not require notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days; upon completion, the entrepreneur will receive an extract from the Unified State Register of Individual Entrepreneurs and a certificate of state registration as an individual entrepreneur. All documents with information from the Unified State Register of Individual Entrepreneurs and the Unified State Register of Legal Entities for registration of LLCs and individual entrepreneurs are sent to extra-budgetary funds every day. The same information is sent to statistical authorities.

Notification of completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to latest changes According to the legislation, aspiring entrepreneurs no longer need to submit a huge pile of papers to various authorities. Instead, to open a store, it will only be necessary to notify one specific authority.

For individual entrepreneurs and LLCs opening trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale supplies of food or non-food consumer goods.

The notification must be submitted in the form specified in the relevant Rules. It can be delivered either personally, or by mail, or at electronic form, certified electronic signature. In the latter case, the government services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open?

Almost all retail outlets are in demand among buyers. However, some of them generate more income than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, and estimate how much money you need to open your own store. It is also worth understanding which store is profitable to open during a crisis.

Flower shop

Open flower shop always profitable, but you need to choose the right place and delve into flower business so as not to incur losses due to damage to the goods. You need to know how to sell flowers!

Grocery store

A reliable and popular option, especially attractive to those new to the business. The demand for products will never subside, which guarantees a constant income if the outlet is located in a good location. However, it requires special equipment, including quite expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store you will need certificates for varnishes, paints, etc. The most profitable way to open stores household goods in small towns and villages. Payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for activities.

Also, many parents simply cannot refuse their child when he asks for a new toy. The furnishings in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention first of all to more available solutions, and not for luxury furniture. It is also worth paying attention to domestic producers. The quality of their products is not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Construction store

People always build – in times of crisis and beyond. A variety of construction and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them after ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the province, think about which store to open in small town. All of the above options are certainly suitable. You can also consider, for example, opening a pet supply store, a car accessories store, a fabric store, etc.

Selecting commercial equipment for a store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the retail outlet. Special attention should be given to refrigeration equipment - it is this that takes up the most space, and prices can cause a serious blow to the budget.

The selection of display cases is made based on turnover and assortment. For example, for refrigerated display cases you should choose models with deep narrow display, and temperature regime for them must be maintained within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment, you should move on to choosing shelving, which will become the main element for displaying goods. Today on sale you can find models with sections with lengths from 600 to 1250 mm. The price also varies depending on the length. For bakery products the display cases are additionally equipped with wooden baskets, and the confectionery sections are supplemented with limiters that do not allow the goods to spill.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before you buy specific model It’s worth paying attention to analogues, comparing their parameters and only then choosing a specific option.

Choosing a room to open a store

A significant role in the question of how to open your own store is played by the competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

1. Product type. Certain types of goods require that they be sold in certain places. For example, grocery store or simple household goods should not be placed in large shopping centers - preference should be given to more accessible premises. An excellent option would be a building on a busy street in a residential area.
2. Availability and Visibility. Remember: even the largest traffic does not guarantee large quantity visitors and buyers. The retail outlet should be located in such a way that there are as many target customers on the street as possible. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: than better store visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
3. Competitors. The presence of neighboring firms can play both a positive and negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring each other new clients, but a beauty salon may well contribute to the growth of the client base.
4. Price. One of the most important factors. It’s worth noting that we’re not just talking about rental costs here. Any premises require periodic repairs from the owner. In addition, this amount should also include marketing costs when the store is located away from the main flow of visitors. Don't forget about monthly payments: public utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
5. Personal preferences. If you yourself plan to work in your own store, when choosing a premises it would be useful to take into account your own preferences - the distance of the place from home and the like.

It is very important not to rush when choosing a location for a store. Try to research the area in advance, look at potential clients and competitors. In some cases, you should not be afraid to postpone the opening date for this purpose, because the wrong choice will result in a whole host of problems.

Choosing a supplier for the store

Just as a seller fights for every client, so suppliers fight for their customers. At its core, a supplier is the same store, but a wholesale one. You should choose your supplier especially carefully. Particular attention should be paid to the following criteria:

• Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is in terms of fulfilling the order, how honest he is during payments, and how timely he makes deliveries.
• Price. It is completely logical that everyone wants to purchase goods as cheaply as possible. Under equal conditions, preference should be given to the supplier with the lowest prices.
• Assortment. Another very important criterion is that the wider the product line is displayed, the more interest it can attract.
• Brand awareness. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - returning or replacing a product under warranty is much easier.
• Additional nuances. Important details include discounts, bonuses, deferred payments, issuance of goods for sale, and other similar ones. They will allow you to get additional profit, so you definitely shouldn’t neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. This way, if problems arise with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier’s city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often conducted via email. All you have to do is select the items you are interested in, and the supplier will issue an invoice in response. After payment selected transport company will deliver the goods.

Search for personnel for the store

Every employer can take two paths when searching for employees. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a shortage of such specialists. In addition, they will also require appropriate wages, which not everyone can afford. And each such employee has experience and a number of unique attitudes, so first you will need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day of hiring.

Talented newcomers will become clay in the hands of a master. With proper guidance, they can become professionals of the highest class, but there is a chance of getting nothing but problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internship. Similar people It is possible to grow in a team successful and dedicated employees who fully correspond to the specifics of the job.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably involves costs, including attending courses and training. And you just need to learn the range of products - find out their features, advantages and disadvantages. When hiring a talented newcomer, you should pay attention not only and not so much to his presentation and communication skills, but also to his intelligence, because in a short time he will need to remember a lot of characteristics of various products.

The picture that emerges is that high-quality specialists are a better option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is responsible for recruiting employees? In all more or less large companies, this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

• Relatives and friends. As practice shows, this option is common, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative’s skills. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
• Posting advertisements in stores and on the street. One of the least expensive, but at the same time effective methods, which is why it is attractive. Those who contact the ad found in trading floor, you can immediately send it to the HR department, which will save a lot of time. Unfortunately, this turns into too much traffic - the manager’s office is very close, so simply curious people can enter it, hoping for luck.
• Advertisements in print publications and on the Internet. There are two main paths here. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of effort and time to study applicants and consider their candidacies. As a result, even finding one employee can take several days. Your own advertisement has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. You don’t have to call those interested - they will come to your HR department themselves.
• Working with recruitment agencies. The main advantage of this option is that all the work of studying the resume, searching and interviewing is transferred to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes quite a lot. And despite all the precautions, acquiring a “pig in a poke” is quite possible. You can avoid risks if the contract with the recruitment agency mentions the payment of a fee only upon the employee’s enrollment upon completion of the probationary period.
• Talent hunt or Headhunting. This method personnel search is one of the most current developments. It consists of luring high-quality specialists from other companies. The main advantage of this approach is the opportunity to observe employees in action and evaluate their skills and abilities. The main disadvantage is the high costs, because you will need to do enough advantageous offer, which he cannot refuse. And once an employee has been lured away, you can always lure him back again: you can hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced specialists and promising newcomers. The only exception is headhunting. Experts recommend that when looking for a professional, contact recruitment agency, since the chance of finding a truly experienced employee increases many times over. You can also look for newcomers using other, less expensive means. Experts believe that the optimal team will be one that combines experienced specialists and young beginners. This will make the store more efficient and reduce wage costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant’s charm and appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan must satisfy the following goals:

• It should help a potential investor understand whether the project is worth investing in.
• The information in it should be decisive for the bank if a loan is required.
• The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

• Determination of the circle of persons responsible for fulfilling the plan.
• Identification of target markets, determination of the store’s position in the market.
• Setting short- and long-term goals, forming tactics for achieving them and development strategies.
• Evaluating profitability and possible costs.

It is important to remember that a well-drafted business plan is the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing a form of taxation

The issue of choosing a form of taxation plays an important role when opening a store. Not only the tax burden, but also the volume of penalties for various offenses depends on this. It’s worth saying right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

1. Prepare general characteristics company: where the store will be located, whether there will be legal entities among the clients, what is the value of assets and planned annual revenue.
2. Make an analysis of all forms of taxation and select taxes common to all.
3. Select your preferred option.

The choice of taxation form should be made based on your net profit, and not on the volume of tax burden. In some cases, it makes sense to choose a system with high taxes, which will allow you to save money in the future or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. This is the default option - if there have been no statements about switching to a different form, then OSNO is used. Requirements include maintaining accounting, maintaining a ledger of expenses and income.

OSNO taxes for LLC:

• The main tax is corporate income tax in the amount of 20% of profit.
• Value added tax VAT – 0, 10 or 18%.
• Corporate property tax of up to 2.2%.
• Insurance premiums for employees – 34%.

OSNO taxes for individual entrepreneurs%

• Personal income tax in the amount of 13% of income.
• VAT – 0, 10 or 18%.
• Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified taxation system simplified tax system

LLCs under the simplified tax system do not pay taxes on property, profits and VAT. Individual entrepreneurs are exempt from VAT, personal income tax and property used in their activities. The simplified tax system is not available to everyone.

Requirements of the simplified tax system for LLC:

• Less than 100 employees.
• Income less than 60 million rubles per year.
• Lack of representative offices and branches.
• Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates for the simplified tax system: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low expenses. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

It is a single tax on imputed income, that is, a fixed tax on specific species activities. This tax does not depend on income; it is paid even if there is no income. Payment is made every quarter.

Conditions for switching to UTII:

• Suitable activity.
• Less than 100 employees.
• Must be permitted in the territory where the activity is carried out.
• For an LLC, the share of a third party should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent tax system. You can find them in section 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. To transfer, the company must have no more than 15 employees, and annual income must not exceed 60 million rubles. The validity period of a patent ranges from a month to a year.

The main advantage of PSN is the lack of reporting, the need for cash register And fixed amount tax This option is optimal for entrepreneurs whose activities are seasonal in nature and are of little use for stores.

How much does it cost to open a store?

Many people are wondering how much it will cost to open own store? Which store to open with minimal investment? It is simply impossible to answer this question with any certainty; there are too many factors at play. What exactly are you planning to sell? In which city will the store be opened, and in what area? Because of this variety, prices vary very, very widely. More often than not, something definite can be said already at the business planning stage, and then a new, even more interesting question arises: where to find starting capital to open a store?

Experienced entrepreneurs begin searching for funds after registering a business. In this case, it turns out that detailed business plan, in which you can see the entire project indicating the amount for its implementation. It is possible that the required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

• Investors. After you have a ready-made business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own money in your business.
• Banks. A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a beginning entrepreneur like a yoke, significantly slowing down the development of the business.
• Friends and relatives. You can always try to involve friends or relatives in the matter. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy out the share.

Attracting first clients

After opening a store, the question of attracting first customers arises. Currently, marketers have come up with many recipes for success, but the simplest and at the same time effective are:

• Leaflet distribution. The main thing here is a bright, attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them through mailboxes and place them on tables in supermarkets.
• Posting advertisements. The method is as simple as it is effective, but not without its drawbacks. On notice boards (unless they are located at bus stops public transport) not many people are watching. In addition, such a method can spoil the reputation in the future - “advertising on poles” is perceived negatively by many.
• Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, above all, it is worth advertising on the World Wide Web. The last option is especially good because it will not require much investment, and the audience reach will be simply huge. In addition, you can choose literally any convenient format for your advertising.
• Recommend to friends. You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by its effectiveness, because we all trust our own surroundings much more than even the most beautiful advertising leaflets. The effect of “word of mouth” should not be discounted. Even experts admit that it is one of the most effective advertising methods.

Finally, it’s worth giving a few tips that may be useful to novice entrepreneurs thinking about how to open their own store.

Instead of developing a completely private brand, entrepreneurs prefer to work as a franchise. This phenomenon is called franchising and is special kind relationships between entities in which the franchisor transfers the rights to conduct business without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

1. Saving money;
2. Product certification;
3. Ready soil for business (no need to develop a strategy, concept, etc.);
4. More acceptable lending conditions;
5. Reduced advertising costs (you won’t have to promote your brand again);
6. Centralized marketing strategy;
7. Support from the copyright holder in terms of procurement, supply, design and staff training.

Flaws:

1. Difficult conditions for both sides due to shortcomings legislative framework RF.
2. The contract is concluded for a period of 5 years. Termination is subject to penalties.
3. Expenses in the form of monthly royalty payments.
4. Constant control by the copyright holder of the brand and some restrictions.
5. Franchising does not eliminate the need to go through numerous bureaucratic procedures, including registering an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, if not everyone, then many can open a store today. You need to know where to start to open your own store. The main thing in this matter is careful planning and understanding of the store’s operating processes. Of course, not a single business at the beginning is complete without a lot of troubles, but if you follow the tips given above, within a year or two your own retail outlet will begin to generate a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your own store!

Opening own business, even small, is a promising solution that can not only give you the opportunity to earn money, but also lead to the creation of a larger business. The market point represents one of the most available ways enter the world of entrepreneurship. But in order to achieve success in this niche, you need to take into account many nuances, which we will try to sort out in this article.

Is it profitable to open a point on the market?

There is no single answer to this question that would fit all cases. Such a business is indeed capable of generating good income, but only with a competent approach to its organization.

The time of the 1990s and even 2000s, when markets were the main source of interesting goods, is long gone. Now shopping centers and hypermarkets have taken a significant part of their clientele. But many still go to the markets, because here you can buy products for more low prices, and also find something unusual that is not available in the same type of chain stores in shopping centers.

To make a point in the market profitable, it is necessary to take into account a number of factors:

• Its location. The profitability of market points from the center to the “back streets” decreases almost exponentially.
• Competent selection of goods, taking into account possible competition and seasonality. Almost any product will enjoy different popularity on the market at different times of the year, so you need to think about an additional assortment for the “slow” months.
• Markup on products. Typically, entrepreneurs have to set the lowest price for expensive clothes and food products, and the largest one - for inexpensive wardrobe items, small items like batteries and similar goods. At the same time, some entrepreneurs prefer to make money thanks to a high turnover, others - thanks to a high markup.
• Your activity, discipline and self-control. For trade to go well, you must regularly update your assortment, keep your finger on the pulse of the latest fashion trends, and also control yourself effectively. In fact, there will be no boss over you, and it will be very easy to succumb to laziness.

What to trade on the market

• Choose what you like (within reason). You will probably have a better understanding of such a product, you will be able to present it more advantageously, and if some products “hang”, you will be happy to keep them for yourself.
• Consider the competition. You should not open a point selling goods that are already in abundance in your chosen market. This will not bring you the desired profit, and will also cause tense relations with your “neighbors.” However, the dissatisfaction of other entrepreneurs should not worry you too much, because you do not come into business to make friends.
• Analyze the potential demand for the selected products. For example, in a market in a relatively new neighborhood, where mostly young families live, you should not start a business selling fishing accessories. At the same time, children's goods will be in great demand in such a place.
• Estimate the dimensions of your future assortment. If you plan to trade not in a roller shutter, but in a tent, then you will need to store your goods in a container at night, or take it away by car. Storing bulky items can cost you extra money, thereby reducing profit margins.
• Think about the way you present your products and how you sell. Even the highest quality and useful product can gather dust on the counter for months if it is not presented effectively enough. It is clear that there are not as many opportunities for this in the market as in a shopping center, but it is beautiful to lay out the products and hire good seller(or become one yourself) is within your power.

How to find a supplier of market goods

Another important point when choosing an assortment, which is worth considering separately is the search for a supplier. You must buy products where your potential customers cannot buy them: only in this case will it be worth selling them at a premium. You can search for suppliers in different ways:

• With the help search engines Google or Yandex. However, keep in mind that most wholesale suppliers do not spend a lot of money on online promotion, and therefore their offers will not appear on the first page of search results. Be sure to call several companies before making your choice.
• At industry conferences, exhibitions and fairs. Such events are held in many cities. Suppliers use them to showcase their products and find new partners.
• On the pages of specialized newspapers and magazines. Sometimes in these sources you can find offers that are not even available on the Internet.
• By using cunning when communicating with future competitors. If you like the product of some other entrepreneur, then you can pretend to be a picky buyer and ask where he gets his products from.
• Find out more about your city. It is quite possible that in your locality there is a little-known dealer of some product, or even a small enterprise that can supply you with goods. Or, perhaps, such a supplier will be found in a neighboring city.

What markup should I put on the product?

Before determining the markup, you must calculate real cost goods. It includes not only the amount you paid to the supplier, but also your travel expenses (if the supplier does not work in your city), the cost of renting a place at the market, taxes, etc. The resulting number is also called the “threshold price” - this is the cost of the product at which you will not suffer losses, that is, you will work to zero.

The size of the markup can vary: from 15-25% for large goods to 100-200% for small or inexpensive items. The specific cost of products must be set based on the average financial possibilities local residents, as well as the offers of competitors. You should not demand too much from buyers, nor should you seriously reduce the price in an effort to increase sales.

If the demand for your goods is elastic, that is, it increases when the price decreases, then the markup should include the possibility of a discount. Some entrepreneurs deliberately set higher prices in order to later save a few hundred rubles: both the seller feels good and the client is happy that he “knocked out” the discount.

How to choose a location for a future point on the market

Theoretically, your place in the market should be located:

• in the most accessible place;
• at the point with the greatest distance from competitors;
• in a place close to which all the amenities you need are located (product storage area, toilet, fitting room, cafe, etc.)

Naturally, in real life it is unlikely that you will be able to get an ideal place, but you can try to choose the point that will be closest to it. If we are talking about a tent market, then it would not be a bad idea to make friends with its administrator (perhaps even give him some kind of gift) so that he allocates for you exactly the place that you would like to occupy. In any case, it’s definitely not worth arguing with the administrator.

How to open an individual entrepreneur

In general, the process of registering an individual entrepreneur comes down to the following sequence of steps:

• Choose a registration method: at the local tax office or via the Internet. For the second option, you will need to purchase an electronic digital signature.
• Correctly fill out all fields of the application on form P21001.
• Pay the state fee (manually or on the website). In 2017 it is 800 rubles.
• Select the desired tax system. Beginning entrepreneurs usually give preference to the simplified system (STS). Notification of the transition to the simplified tax system can be submitted along with an application for registration of an individual entrepreneur.
• Provide the tax office with an application, a copy of your identification document, a receipt for the transfer of state duty and 2-3 copies of the notice of transition to the simplified tax system.

So the opening profitable point on the market - this is a very real task if you approach the matter wisely and carefully evaluate all the available nuances. Use the tips above to be thorough and make your small business profitable. Perhaps it will be your first step towards successful entrepreneurship and big profits.

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Confidentiality Agreement

and processing of personal data

1.General provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) was accepted freely and of its own free will, and applies to all information that Insales Rus LLC and/or its affiliates, including all persons included in the same group with LLC "Insails Rus" (including LLC "EKAM service") can obtain information about the User while using any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and in during the execution of Insales Rus LLC any agreements and contracts with the User. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.

1.2.Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these terms, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insails Rus", OGRN 1117746506514, INN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushina St., 4, building 1, office 11 (hereinafter referred to as "Insails" ), on the one hand, and

"User" -

or individual having legal capacity and recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or legal entity, registered in accordance with the legislation of the state of which such person is a resident;

or individual entrepreneur registered in accordance with the laws of the state of which such person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about methods of implementation professional activities(including, but not limited to: information about products, works and services; information about technologies and research works; data about technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information related to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other in written and/or electronic form, clearly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other instructions).

2. Responsibilities of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2.Each Party will take all necessary measures to protect confidential information using at least the same measures that the Party uses to protect its own confidential information. Access to confidential information is provided only to those employees of each Party who reasonably need it to perform their official duties under this Agreement.

2.3. The obligation to keep confidential information secret is valid within the validity period of this Agreement, the license agreement for computer programs dated December 1, 2016, the agreement to join the license agreement for computer programs, agency and other agreements and for five years after termination their actions, unless otherwise separately agreed by the Parties.

(a) if the information provided has become publicly available without a violation of the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully received from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of the authority state power, other government agency, or organ local government in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;

(e) if the information is provided to a third party with the consent of the Party about which the information is transferred.

2.5.Insales does not verify the accuracy of the information provided by the User and does not have the ability to assess his legal capacity.

2.6.The information that the User provides to Insales when registering in the Services is not personal data as defined in Federal law RF No. 152-FZ dated July 27, 2006. “About personal data.”

2.7.Insales has the right to make changes to this Agreement. When changes are made to the current edition, the date of the last update is indicated. The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided new edition Agreements.

2.8.Accepting this Agreement The User acknowledges and agrees that Insales may send the User personalized messages and information (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send to the User personal offers, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the email address Insales -.

2.9. By accepting this Agreement, the User understands and agrees that Insales Services may use cookies, counters, and other technologies to ensure the functionality of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10.The user understands that the equipment and software, used by him to visit sites on the Internet, may have the function of prohibiting operations with cookies (for any sites or for specific sites), as well as deleting previously received cookies.

Insales has the right to establish that the provision of a certain Service is possible only on the condition that the acceptance and receipt of cookies is permitted by the User.

2.11. The user is independently responsible for the security of the means he has chosen to access his account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under account the User, including cases of voluntary transfer by the User of data to access the User’s account to third parties under any conditions (including under contracts or agreements). In this case, all actions within or using the Services under the User’s account are considered to be carried out by the User himself, except in cases where the User notified Insales about unauthorized access to the Services using the User’s account and/or about any violation (suspicion of violation) of the confidentiality of their means of access to the account.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently safely shut down work under his account at the end of each session of working with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to the User’s violation of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged to compensate, at the request of the injured Party, for the actual damage caused by such violation of the terms of the Agreement in accordance with current legislation Russian Federation.

3.2. Compensation for damage does not terminate the obligations of the violating Party to properly fulfill its obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be submitted to in writing and be delivered in person or through a courier, or sent by email to the addresses specified in the license agreement for computer programs dated December 1, 2016, the accession agreement to the license agreement for computer programs and in this Agreement or other addresses that may subsequently be specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for termination of the other provisions (conditions).

4.3. This Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement are subject to the law of the Russian Federation.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or by postal address: 107078, Moscow, st. Novoryazanskaya, 18, building 11-12 BC “Stendhal” LLC “Insales Rus”.

Publication date: 12/01/2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

LLC "Insales Rus"

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Akademika Ilyushina, 4, building 1, office 11

Postal address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC “Stendhal”

INN: 7714843760 Checkpoint: 771401001

Bank details: