Cross selling banking products. How cross-selling helps grow your business. Cross selling for your business
Cross-selling is useful for any company, because it can significantly affect the increase in turnover and income. This is how, for example, Amazon receives 35% of their profits.
Cross selling refers to the sale of related, complementary products or services that are based on the interests of the customer and previous purchases of the company's products. Moreover, each industry has its own specifics of cross-selling.
To better understand how this works, let's take an example from retail sales. In a sporting goods store, when buying a bicycle, the consultant will definitely offer to install fenders on the bike, purchase a protective helmet or bike lock. If the buyer is interested in these products and he buys them, then he will have a positive impression of the store, and loyalty will be formed. This is important for business, because the chance to sell a product to a regular customer is 60-70%, while to a new one it is only 5-20%.
AT banking cross-selling will be considered additional option offered by the bank. So, when concluding a mortgage agreement, a specialist can offer, for example, debt insurance.
Or an example of cross selling in online sales. On the page of any product in the online store, the algorithms offer related accessories - for a smartphone, these will be a case and a protective glass. Such a technique not only increases the average bill, but also allows you to present to the buyer a product that is in little demand or about which he did not even have an idea.
Cross selling also works in the b2b segment. In the case of large manufacturing companies this will be a parallel sale to the customer of the products of another division. So, during the construction of a plant, a partner may need not only power tools, but also industrial boilers for heating and hot water supply of a production facility, a fire alarm, a fire alarm system and other security systems. And since the company is engaged in the production of all of the above, it seems quite logical to offer this and other products relevant to the client.
Benefits of cross selling for a company
- Increasing sales in the company as a whole, and not just in one department.
- Increasing the loyalty of customers and partners. By anticipating the buyer's needs and making sure they get a good deal, the company has a great chance of laying the foundation for a long-term and long-term partnership.
- The ability to more accurately find patterns in the behavior of end customers and identify focus verticals for the multiplication of successful experience. The firm begins to better understand its partners and can implement effective business strategies in sales, marketing, product development and customer support.
- An incentive for employees to participate in the life of the company. By exchanging contacts, operational information, knowledge and experience, they become interested in the work of other departments and divisions, feeling like part of a team. And material motivation and a healthy competitive spirit lead to an increase in productivity and the involvement of employees in achieving the company's success in the market.
Cross Selling Practice
In many global companies corporate culture occupies one of the central places. AT Bosch it is based on the idea of We Are Bosch, which means that management contributes to the development of the company as much as possible by increasing the loyalty of its employees. After all, an employee, feeling part of a single multicultural team and realizing his personal contribution to the overall success, strengthens the company's image in all external communications. In this case, customers and partners will be loyal and interested in cooperation.
One of the directions of the concept is the cross-selling program. It was invented to enable each employee to convey information about the needs of customers to colleagues from other departments and contribute to the development of the company. For the provided information, specialists are encouraged, thereby introducing an element of competition. Some employees have yearly goals to identify customer needs in other departments' products and cross-sell, but most do it voluntarily, either as a sales tool or out of sheer altruism and company loyalty.
The cross selling program has been developed in the company's offices around the world since 2009. Employees of the sales departments of all divisions are trained, attend seminars and receive brochures that describe the features of each of the areas of the company's work. This is done so that specialists pay more attention to the needs of the client and can apply for support to a special cross selling department, which, if necessary, will connect the customer with the employees of the desired department. In addition, the cross selling department conducts purposeful work to develop business and search for new customers in the interests of all departments of the company.
Globally, the company has several key areas. Perhaps the most well-known consumer product line, which includes household appliances, power tools for do-it-yourselfers and garden equipment, equipment for heating and hot water in individual housing construction. Other equally important ones are:
- Mobility solutions: everything related to personal and commercial vehicles, as well as infrastructure for cars.
- Rexroth: hydraulic and electrical drives, control components and mechatronics.
- Packaging technology: packaging equipment for pharmaceutical, confectionery and food industries.
- Construction technologies and energy: complex solutions for heating and steam generation for industry and commercial facilities, integrated security systems, and business process outsourcing.
A successful example of a large-scale cross-sell project is innovative project to create a smart city in Tianjin in China, which is equipped with the participation of most of the company's divisions. In the field of mobility, the company offered solutions in the form of monitoring environment, fleet management and multimodal transportation. The energy division presented energy-efficient water heating systems, air conditioning systems and energy storage devices. Security solutions included fire alarm, access control and video surveillance systems. For residential buildings, the company offered smart home technology and connected to it household appliances. For development e-government the company will create mobile app for residents and platform effective management public utilities.
Russian features
In 2016, the Russian office launched a cross selling lead sharing idea exchange program. It works as follows: for each contact or information transferred to another unit that served as the beginning successful work, the employee is awarded one qualification point. Inside the company they are called leads. Employees receive rewards for leads: for five contacts - a bronze badge, and for fifteen - already a silver one. And the employee whose information and active assistance will bring the maximum additional turnover to other departments during the year receives a gold badge and a cash bonus.
In three years, the scale of the project has grown significantly. If in the first year of the program’s existence, employees “shared” contacts only 57 times, then in the second - already 150. In the first half of 2019, more than 80 leads have already been made. The quality of information provided by employees is also improving - this year alone, the total potential for developing cooperation with three major Russian companies the manufacturer estimates at 2.5 million euros.
Involvement in cross-selling among employees increased from 27 to 70 people in three years. The company's management expects that in 2019 their number will increase to a hundred. Thus, now up to 15% of the employees of sales departments of divisions participate in excellent sales.
When planning the program, it was expected that the most effective participants would be those in charge of business development units, as they interact with end customers and communicate with a wide range of decision makers. However, according to the results of the first half of this year, the most interesting leads were brought by a sales representative, a logistics manager and a business development manager. Thus, the forecast turned out to be correct only in one case out of three.
All employees who excel in cross selling are rewarded at an internal corporate event. In 2019, 13 people were awarded, two of them received a gold badge. The winners also shared the prize fund among themselves.
The first winner was Sergei Tyurin, an employee of the Rexroth division. In 2016, he met the management of a company that produces thermal distribution points. They were interested in Rexroth controllers for controlling heat points. At the first meeting, Sergey spoke about the various areas of the company's activities, and it turned out that the customer might also be interested in the products of the Thermotechnika division. When it became clear that the customer was planning to enter into a large-scale project for the modernization of municipal boiler houses in one of the major cities of Russia, Sergey informed the cross selling department about this, after which a second meeting was organized with a sales representative responsible for the sale of heating boilers. As a result, the division has been cooperating with this customer for the third year. In 2018, through the cross-selling program, this cooperation brought 6 million rubles of additional turnover.
And one more example. One of the longtime partners of the Security Systems division has won a contract for low current systems for several stadiums in Russia. Despite the weak interest of the client in the equipment, Vladimir Bashkov determined that the customer might be interested in industrial controllers and frequency converters manufactured by Rexroth. He organized a meeting with representatives of the division and helped replace competitors' products with Rexroth solutions, thereby increasing the company's revenue by 11 million rubles.
Very often, to increase the level of the average check and to increase the level of sales in general, they use a technique called cross-selling, or, as they are also called, cross-selling.
The name "cross-selling" comes from the English concept of Cross-selling and means the sale of various additional species goods or services to the same customer. The essence of the methodology lies in the beneficial use of existing business relationships with the client for the company.
Types of cross selling
Let's say a few words about existing types cross selling. There are three main varieties found today:
- Offering an additional assortment to the client. This technique is widely used by employees of wholesale departments.
- The offer of related products, they are also called - package sales. For example, when a car is offered to purchase a set of floor mats or a car alarm.
- An offer of goods or services of the same profile to the same client. Here good example can be outsourced. The client is looking for outsourcing services for accounting, and he is offered as a bonus - outsourcing in jurisprudence and marketing.
We have only briefly listed the three main types of cross-selling. Let's now look at each in more detail.
Additional assortment
This is perhaps the most popular instrument of all today. In order to use it effectively, you need a deep analysis, you need to thoroughly know your client's business, his preferences, plans and development prospects. It may well be that a client who is used to working with some expensive European brand can easily agree to purchase an economically more profitable, but at the same time low-quality Asian product.
At the same time, it is not at all a fact that he will refuse to purchase goods from Europe. Often the presence of an additional assortment is a sign of prestige. Because “if others have it, then I should have it too”, and the end consumer, who is used to purchasing high-quality and expensive Western products, will not refuse it. After all, the end client is sure that his choice is the only right one.
And in parallel with this, your client, due to the location of a cheaper product on their premises, will win and, aimed just at a more budget option.
You should not think for the client, it is always necessary to conduct an honest dialogue with him - this is the key to a long-term, mutually beneficial and open partnership.
Related products
This is the easiest type of cross-selling. But at the same time, in some industries, for example, in car dealerships, it is able to increase revenue by almost a quarter.
Standard equipment, sold by the manufacturer to a dealer for 500,000 rubles, can easily reach the mark of 700 thousand or more rubles in a car dealership by offering related products to customers. But this is a car business, where the result largely depends on the direct contact of the car dealership seller with the client.
Another example is when you are asked in a fast food or grocery store if you would like cheese, onions, ham, or something else to be added to your burger. , of course, not of the same level as in the automotive industry, but here the price tag for products is different.
For this type of cross-selling, a good example is a script often used by employees. travel agencies titled "call for old customers":
- "Have a nice day! You are welcomed by the company "Travel with us!", manager Vasily! We have not contacted you for a long time, so we want to make sure that you will not forget about us if you think about rest. Are you planning to go on vacation in the near future? I sincerely believe that we can offer you the perfect option. Don't forget that you have a discount regular customer 10%, and not only for our programs, but also for tours of the leading tour operators in our region.”
- We press until the purchase (very important - this is where the cross-sell + works).
- “At the moment we are holding a unique one: when buying a tour, we will provide you with a colorful and detailed guide to the host country for free and we will provide a 50% discount on a tourist SIM card, thanks to which you will save money, but will always be in touch.”
- “Also now there is a special offer for certain tours. For example, you can go to France in July for 11,000 rubles! Also, when buying a tourist trip to the sea from us, you can immediately order a visit to various excursion programs of your choice directly from our office. We will save you from the uncertainty and the need to incur additional costs on vacation.
- “We will make your trip as convenient, bright and memorable as possible, so that you return rested and full of impressions!”
Goods or services of one profile - one client
Above, we have already given an example of how this type of cross-selling works. This is the most complex type of cross-selling that exists today. Realizing it is really very difficult.
In this block, we invite you to talk about why selling services with the same profile to one client is so rarely possible. What are the common mistakes people make when using this species cross-selling and how to avoid them.
- High concentration on one product. Due to the fact that the sales process is a work with a very large number of the same type of customers - in fact, it is a continuous spin on, the manager subconsciously seeks to interact with customers through the most comfortable product for him. Focusing on one thing, they often forget to offer another.
- The client trusts you as professionals in your field. There is a common belief that there can be only one specialization - on any one product or service. When a manager starts offering different services from different industries, the client may stop perceiving the manager as a pro. And a non-professional will not have high sales. It is necessary to carefully approach the choice of the product line offered to the client. Be sure to consider this aspect of human relationships.
- Product and customer knowledge. Selling one product, the manager concentrates on it. Increases the level of sales, learns the needs of the client, better manages the situation. When a manager spreads his attention to several products, then the concentration on each is less, therefore, there is less knowledge and a lower level of sales.
- Differences in motivation. Managers often make money depending on the level of marginality of the product sold. Naturally, they will be more interested in selling such goods and services that will allow them to earn more. Motivation to cross-sell is simply not enough.
- Sales effort. Naturally, different products are sold differently. Sales managers, being ordinary people, are always looking for the best balance based on effort and personal gain, which also makes it difficult to cross-sell.
When a manager starts offering different services from different industries, the client may stop perceiving the manager as a pro.
Eventually
Given the number of challenges involved in getting you to earn additional sales, you need to get very serious about launching them. Be sure to conduct trainings among the managerial staff, develop detailed scripts containing key phrases.
Each training should include exercises aimed at competent transition from one product to other products or services. Spend enough time training your staff not only in sales techniques, but also in a detailed study of products and services.
Cross-selling can significantly increase your profits. Another thing is that this mechanism is not very simple, and serious efforts will be required for its launch and successful operation. Intellectual, first of all. But do not hesitate - the result will not keep you waiting!
Cross-selling of banking products began to rapidly gain momentum after the crisis times of 2008-2009. Then all without exception financial institutions tightened lending conditions in order to avoid significant delays. And as a result, they themselves found themselves at a disadvantage, feeling a shortage of customers. It was then that the banks decided to compensate for the lack of demand with such additional sales. What it is?
Cross-selling banking products. What it is?
Cross-selling (translated from English as "cross-selling" - cross-selling) is the offer by the bank to the client of additional products, including services when registering any banking product. In fact, this is the same “load” trade (for those who remember ...), which was common in Soviet times, when something sensible could be bought along with a completely unnecessary thing - this is how buyers received a long-awaited scarce product, and stores got rid of unnecessary ballast, while receiving additional revenue. In another way, this process is also called cross-selling. You don't have to look far for an example - this is at least "voluntary-compulsory" insurance in addition to consumer credit.
Cross-products are mostly offered on preferential terms. If the client does the same not as a load, but as an independent product, its costs will be higher.
The sale of banking services under a cross scheme is carried out in relation to new and existing customers.
Types of cross selling
All cross-selling can be divided into 2 types:
1. External. To implement such a product or service, the bank attracts partners. Buying something from one, the client automatically enjoys benefits from another. An example would be "Thank you" bonuses from Sberbank or a loyalty program (bonus) from any other bank. By activating the service, you can enjoy privileges and discounts in partner stores. Or, for example, when you insure real estate when applying for a mortgage, this will also be a cross-sale on the part of the bank.
2. Internal. In this case, the bank sells only its own services and products. The most common example is the issuance of a credit card when issuing a salary, which is actively practiced in the same Sberbank.
Cross-selling can also be classified according to time. This gradation includes:
1. One-time offers. In this case, the client can use the special offer only at the time of registration of the main product. This is the same credit card in addition to a debit card or a consumer loan.
2. Promotions with an expiration date. Here, the consumer of banking services can take advantage of the possibility of preferential registration of a cross-product for a certain time period. For example, by issuing a debit card, he can take out a loan on preferential terms within a month. Another example is Sberbank's personal pre-approved credit card offers for existing customers.
Customer Benefit
On the one hand, cross-selling is often associated with imposition. The bank needs to sell an additional service, for which, for sure, the plan is set. And such a situation can not be called profitable.
On the other hand, there are still advantages in this situation. In any case, you will purchase the services as part of the promotion, which means that the conditions will be preferential. This time. If you look closely at the proposed product, it may turn out that it is not so bad. This is two.
Or maybe it will come in handy sometime later? So why not apply now when you can save?
For a bank, any client is a temporary phenomenon. Especially if he uses only one service. At any time, a person can change the servicing bank simply because another institution has offered more attractive conditions. Cross-selling is one of the ways to avoid such “transit passengers” and tie the client to you more tightly. Only here to us, acquiring Additional services, you need to be on the alert, no matter how trite it may sound. And then it turns out later that you need this service just as much as the Pope of Rome has a TRP badge, or like a grandmother in years has a Sberbank credit card ...
In previous articles, we have worked out in detail the classical 5 step sales model. We have reviewed secrets, technology and mistakes managers at every stage: from establishing a contact to completing a transaction with a client. This path is enough effective especially for front-line banking professionals. I'm sure you noticed that in this model we have considered the sale just one product, the main one that the client came for.
What do you think, what else can be done if we, following this model, have convinced the client to issue the main product? Correctly! Can be issued in parallel with the main product a few additional. Or are they also called cross products.
WHAT IS CROSS-SELLING IN BANKING PRODUCTS?
Cross-selling (or cross-selling, selling additional bank products) is an offer to a customer additional products and services that are related in some way to the main product.
To example, the client draws up a credit card. This is the main product. AT addition you can offer an insurance service, an Internet banking service, an SMS informing, and even a deposit (although at first glance this combination may seem completely incompatible, but it is not - we will analyze this later).
Remember one simple thing:
A client who has issued one bank product is like a transit passenger on a train. He will get off at the first stop.
Therefore, your main a task tie the client as much as possible to your bank, sell him as many products as possible that satisfy him needs.
True Crime for the manager - to bring the client to the design of the main product and not offer any additional.
At the same time, I very often witness a situation where a bank specialist is limited to selling only one specific product.
Why is this happening?
Here are some the reasons, which prevent managers from cross-selling:
1. Fear offer additional products;
2. Uncertainty- inability to work with customer objections when selling additional products;
2. Laziness- I just don’t want to load myself with “unnecessary” work. It is much more attractive to give the client what he came for and go about his business;
4. Ignorance product line of cross-products and a lack of understanding of the essence of “why is this product needed at all?” (for example, not everyone understands why NPF is needed, and naturally they cannot explain it to the client)
5. Fear Customer Rejection – Fear of rejection very often becomes a real barrier in sales in general, and in cross-selling in particular.
6. Feeling discomfort(imposition) - the manager seems to step over himself when he starts to cross-sell, he feels that he is being imposed on the client. “He won’t be 100% interested, but I MUST offer…”
7. Perceive the need to cross-sell as "Whims of leadership" and therefore, ridiculous reasons are often voiced why there was no cross-selling: “this client barely agreed to a loan, what kind of insurance is there ... it’s good that he issued it without it” ... "and this client, like the 10 previous ones, said, that he is not interested in the NPF and still he will not see a pension ... ”and so on ..
8. Absence skills successful cross-selling. Many bank specialists do not have successful experience in cross-selling, there is no clear algorithm of actions, what and to whom to offer. Therefore, cross-selling is rather chaotic and often absent at all.
I think many of you will be able to highlight points from this list that interfere with you increase cross-selling.
Review these points again and mark your weak places (just be honest, don't be fooled 🙂 - what is stopping you from successfully selling additional products and services of your bank.
In this article, I will give only a few recommendations in each direction.
So, here's what helps get rid of fears, insecurities and increase cross-selling in the bank:
1. Knowledge of the product line(meaning cross-products). I wanted to put the sincerity of the manager and the desire to understand the client in the first place, but I thought that knowledge is more important. You can be as sincere and good-natured as possible, but not know what additional product to offer the client to meet his needs and how to do it.
2. Sincere interest. it Golden Rule successful sales. Identify customer needs, and offer cross-sells based on identified needs. For example, I often come across a situation where the manager is not even interested in the purpose of obtaining a loan or a plastic card. He can find out everything: from the amount of the credit limit, ending payment system and the category of the card, but not to ask the most important thing - for what purposes the client issues a credit card, what operations he is going to perform. After all, it depends on what banking products and services he may need additionally.
3. The third thing to do is forget phrases such as “would you like to issue ...?”, “You are not interested in ...”. These are negative phrases that are more conducive to a negative answer, rather than a positive one. And besides, offering cross-products in this way is “killing your sales”. For cross-offers, there are very effective communications. We will cover them in future articles.
4. Use technique SNED (Just Start Doing It)🙂 - yes, yes. just start crossing. The first time, perhaps, there will be a refusal, but the main thing for you is to start offering. Moreover, to offer not just any one free product, but to offer at least 3 banking products, one way or another related to the main one. And literally after 3-4 unsuccessful attempts, you will significantly increase your confidence and efficiency.
5. Compose cross-product matrix. There's nothing better than a small handy cross-product cheat sheet at hand. In other words, the cross-product matrix is a table of compatibility between different products. This tool will allow you to never miss an additional sale, because In any situation, you will know which product can be offered additionally and how to do it. We will consider the matrix in the following articles.
Step-by-step instructions for implementation in your work for the next 2 days.
1) Tomorrow and the day after tomorrow (only 2 days) lead such tablet:
Number of customers who issued 1 main product - ____;
Number of customers who have issued 1 main product + 1 additional - ____;
Number of customers who have issued 1 main product + 2 additional - ____;
2) put this sign on the table and just mark immediately after customer service. This will take 10 seconds.
3) count at the end of the day.
4) answer just one question: what else could you offer customers from columns #1 and #2? Here it is important not to look for reasons and excuses why the additional product was not sold, but it is important for yourself to understand how you could offer and sell it.
If you do this and analyze it, then on the second day you will have a positive trend.
I hope that each of you once again convinced of the need to do cross-selling in a bank. Benefits for the face - both for the manager and for the client. I hope some of the techniques discussed in this article will give you a different perspective on the cross-selling process and increase the confidence of your offer.
In the next article, we will consider at what stages it is best to do cross-selling, so that it is as natural as possible for the client and as much as possible. productive for you.
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Hello, dear customers, partners and all users of 1C-Bitrix! As you know, in the last six months we have been actively developing and improving our "" template. And while developing it, we are faced with non-trivial tasks that have not yet been solved by other Marketplace developers.
Cross-sell or cross-sell- is one of the most effective methods increase in the average check of the user. The essence of this method lies in the fact that the buyer, who has already made a decision to purchase, is offered some additional goods that meet his interests.
If you recall a study conducted by Amazon, then a third of all orders received in a year are cross-sells. Therefore, it is quite reasonable that such functionality should be in every online store. But what does 1C-Bitrix offer us in this regard?
1. Standard 1C-Bitrix
So, Bitrix has several options for pre-sale blocks:
- Sets
- recommended products
- Related products
- With this goods are bought
- Products viewed
2. Ready-made online stores from the Marketplace
And now let's look at what developers of ready-made online stores offer us in this regard? After all, the functionality of cross-selling is especially relevant for them.
So, the developers of standard templates have found several options for solving this issue. The simplest and most common option is to create a property of the type "Binding to products" or "Binding to elements" for each product. And then display these products in the corresponding product card.
But the problem with this option is obvious. If you have several thousand products in your database, then you will have to go into each of them and attach other products for upselling. If you want to change the list of pre-sale goods, then again you will have to sort through all the product cards with pens. Horror. So you can go crazy.
So let's leave this option for BDSM perverts. And let's turn to more advanced developers of ready-made online stores, who have implemented another, more flexible option in their templates. It assumes that presale items are displayed by a certain filter. This filter is associated with either a section or a direct product. That is, we attach a filter to the conditional product "A" according to some property. As a result, in the product card "A" pre-sale products are displayed, the parameters of which correspond to the specified filter.
At first glance, this option is very convenient and flexible. After all, you can not only assign products to certain sections or elements, but also a whole block of filters. But there are pitfalls and problem areas in this option. Again, we will have to manually configure each element or section. Do you have 1000 items? - Be so kind as to set up a block of filters for each of them. Do you have 100 sections? - Be kind and for each of them also create a block of filters. Yes, there is inheritance, but it does not particularly save.
As a result, elements of BDSM are again on the face. Again dissatisfied customers swear, suffer and write angry comments on the walls of the developers.
3. Sotbit module. Cross selling
As you and I can see, until recently the issue of cross-selling has not been resolved. That is why we decided not to stand on the sidelines, but to help the 1C-Bitrix community. As a result, we have implemented the “ ” module, which completely covers the problems of the previous cross-selling options.
So what is the fundamental difference between our module and the options that we considered above? What are its main advantages?
So, the main difference is that we provide the ability to filter not only the products that will be displayed in the upsell blocks, but also the products for which these blocks will be displayed. Indeed, thanks to this logic, you do not have to shovel all the products or sections. It is enough to create a couple of settings and cross-selling is ready to go.
You can filter products by the following parameters:
- infoblock
- Product
- Chapter
- Properties
- Trade Offer Properties
- Price types
Example 1:
We want to offer customers of our online store sports shoes when buying Nike brand pants.
- Product section - Pants
- Product brand - Nike
As a result of creating such a condition, on the detailed product page for any Nike brand pants, we will offer the buyer to pay attention to sports shoes.
Example 2:
In the previous example, we considered direct connections. Let's now offer the buyer products with similar characteristics. For example, for products in the "Computers" section, we will offer the buyer products of a similar brand.
To do this, we must define our main products, in our case, the "Computers" section.
After that, you need to determine the goods for upselling, which in our case will be goods of a similar brand.
As a result of creating such a condition, on the detailed product page from the “Computers” section, the buyer will be offered products of a similar brand, in our case, the Apple brand.
Example 3:
In this example, we will look at the implementation of UpSell. Let's now offer the buyer goods of a higher price category. For example, for goods with a price above 2000 rubles, we will offer goods above 3000 rubles. We will also indicate in the condition the section of interest to us, for example, "Electronics", so as not to offer the buyer a lawn mower to the phone.
To do this, we must define our main products, for which 2 conditions will be met:
- Products section - Electronics
- Product price – Over 2000
- Products section - Electronics
- Product price – More than 3000
As a result of creating such a condition, on the detailed page of a product from the "Electronics" section with a price above 2000, the buyer will be offered products from the same category, but with a price above 3000.
4. Conclusion
As you can see, now we decide for which product which product blocks to display. Everything is very flexible and simple.
I would like to note that the module "Sotbit: Cross-selling - similar products, collections, accessories" can be installed on any 1C-Bitrix online store.
And, of course, we have not forgotten about our ready template Sotbit. Origami. The cross-selling module will be included in its delivery by default. Therefore, now the market for ready-made online stores Marketplace will be represented by a template that fully closes the issue of cross-selling.
Well, we, dear friends, having solved one non-trivial task, continue to work continuously on the implementation of other tasks as part of the development of our new and lively Sotbit: Origami - Online Store template. But this will be a completely different story, which you will learn about in our next articles.
You can get advice in any way convenient for you:
