How to sell a massage chair in which category. Business on massage chairs: simple, profitable and relevant. Market Research

Body scan (136 ) The scanning function allows you to accurately adjust to the individual body structure of each user. 3D massage (70 ) The rollers move in three planes. Not only in the vertical area (up-down), as in the standard version, but also in the third horizontal plane (forward-backward). This creates the effect of deep kneading of muscle fibers, as if several hands of professional massage therapists are doing it at once. 4D massage (12 ) 4D massage or "3D+1" is a qualitative improvement and evolution of 3D massage at the same time. In addition to the movement of the rollers along 3 planes, which provides the maximum illusion of a professional massage by human hands, the 4D chairs have a technology for changing the rhythm and speed of rotation of the rollers depending on the constitution of the user. Height adjustment (147 ) The retractable massage block allows people of different heights to take the ideal massage position. Automatic setting adjusts the foot massager to your height. With mechanical adjustment, it is required to press down on the footrest to extend it. Zero Gravity (117 ) Function ZERO-G (Zero Gravity), from English. "Zero Gravity" is the automatic placement of the massage chair user in a position that simulates a state of weightlessness, a reverse seat tilt of 40 degrees. This function contributes to the complete unloading of the spine. Zero Space (68 ) The movable platform allows the chair to slide forward before starting work, which saves a lot of space because there is no need to provide additional space behind the chair for folding the backrest. Stretching (35 ) The chair makes a massage that imitates the Thai technique, during which the legs, spine, and ligament muscles are stretched, the back is relaxed. The function of the chair is in many ways superior to the efforts of massage therapists who use similar techniques. Twisting (34 ) Stretching with cross twisting movements. Airbags located in the seat of the chair and in the lumbar region are alternately filled with air, moving the body from side to side. Warming up (119 ) Improves blood and lymph circulation. As a result, the metabolism in cells is accelerated, the nutrition of tissues with oxygen and various nutrients improves, and immunity increases. All this helps to fight such unpleasant diseases as cellulite and obesity. Infrared heating improves lymph flow, removing swelling. Due to this, infrared massage is considered effective tool prevention and treatment of early stages of cellulite.

Despite the growing competition among operators, vending massage chairs are still considered one of the promising directions business. There are several reasons for this, the main ones are: the growing popularity of massage services among consumers; lack of market saturation, especially in the regions; low entry ticket to business - 5 vending chairs(that's enough to start) will cost the entrepreneur only 300 thousand rubles.; relatively high profitability and return on business (compared to other activities). How the massage chair works:

The undoubted advantage of the vending business is its mobility. An unsuccessfully installed massage chair in a deliberately unprofitable place - easily changed within a few hours. Chair dimensions (~ 120 cm x 90 cm x 100 cm) allow you to transfer it to the roof passenger car.

How much money do you need to open a business on vending massage chairs

A new vending chair will cost 50-60 thousand rubles. But you can't build a business on one chair. Therefore, you should start at least with the installation of 3-5 massage chairs. Investments in this case will amount to 150 - 300 thousand rubles.

The average cost of the service by region is approximately as follows: 5 minutes of massage - 50 rubles, 10 minutes - 100 rubles. In St. Petersburg, some operators set very low prices - 100 rubles. 30 minutes rental. Most likely due to the high competition in the market.

According to market players, hiring workers (operators) is justified only if there is a fleet of 15 or more seats. In total, one operator on a passenger car is able to serve up to 50 vending chairs. The main responsibility of the operator is the collection of money and checking the serviceability of the equipment. The frequency of collection of the box with money is approximately 1 time in two weeks.

The purchase of the first massage chairs must be approached with special care. Vending chair vendors may sing to you about how profitable the business is. Do not believe them literally, most of them have never been involved in vending at all and do not know how it works this market. Their task is to sell the product, but how it will work is no longer their problem. This is not to say that the vending chair business cannot be profitable. How else can.

Choosing the location of vending chairs

But, as you know, everything is decided in vending trading place. In the case of massage chairs, this issue is of particular importance. High traffic will not always be a decisive criterion when choosing a place to install a massage chair. The audience of people passing by is also important. If the main stream of people rushes past the chair at a speed of 10 km / h, then your chair is unlikely to interest anyone. For example, this situation may be in the subway or at the bus station.

Another thing is a large shopping and entertainment center, where people like to spend time leisurely, quietly visit boutiques and spend a lot of money. A long walk to the shops often exhausts people and they willingly use the services of a massage chair to relieve tension. However, you need to be prepared for the fact that the administration of the shopping center will ask for a considerable amount for rent. And even though you only need 2m2, the administration of the shopping center is well aware of how much your chair can earn and will set a “special price” for you. It can be 1 and 5 and 15 thousand rubles a month. In this case, a place that is obviously profitable may turn out to be unprofitable due to high rent.

Therefore, when choosing a place to install a massage chair, you should be guided not only by the patency, but also by the size rental rate. How to agree here. Often, you have to look for ways to get to the management of the shopping center, since very "intractable" employees can sit in the rental department. Other profitable places to install chairs can be fitness clubs, hotels, boarding houses, beauty salons. In such places, people use massage chairs to improve their health and well-being. And although the traffic of such points is not too high, however, the rent here will be much lower than in the shopping center.

Business plan for vending massage chairs

Let's calculate the payback of the business on the installation of vending massage chairs. Capital expenditures: Purchase of massage chairs + delivery + installation - 5 units of 60 thousand rubles each. Total investment = 300 thousand rubles. Monthly expenses:

How much can you earn on vending chairs

Revenue: Let's take the average number of massage services - 5 landings per day for 100 rubles (This is the minimum rate for a large shopping center). Monthly revenue from one chair - 15 thousand rubles. Thus, five massage chairs will bring in a month - 75 thousand rubles. Hence the profit of the business: revenue - costs \u003d 75 thousand - 45 thousand \u003d 30 thousand rubles per month. Business profitability = 66% Payback = 10 months.

Step by Step Plan to Start a Massage Chair Installation Business

1. Market analysis, study of demand, offers of competitors.
2. Selecting a busy location for installation.
3. Registration of business in the tax service.
4. Purchase of equipment.
5. Drawing up a lease agreement for a place to install a vending machine.
6. Installation of massage chairs.
7. Advertising, posting ads, business cards.
8. Starting a business.

When launching vending massage chairs, advertising plays a very important role. Carrying out promotions increases interest in the devices and contributes to the disappearance of the fear that arises in front of the device.

Which OKVED to indicate during registration

• 40.3 - rental of electrical goods.
• 40.9 - rental of other household products and items for personal use.
• 04 - physical culture and health-improving activities.

What documents are needed for registration

The use of vending massage chairs is not regulated by the legislator. Devices should be classified as household services. To legalize a business, it is worth registering an individual entrepreneur or LLC by providing tax service package of documents:

• Photocopy of passport, birth certificate;
• Receipt of payment of state duty;
• Application in the prescribed form.

Do I need permission to open

Vending massage chairs belong to the devices of the physical culture and health direction and are not subject to certification or licensing. Therefore, the installation of vending massage chairs does not require special permits, certification or licensing.

Massage device installation technology

1. Legalize the lease of space in the premises.
2. Connect massage chairs to the mains.
3. Start a business.

To increase the profitability of the business, it is advisable to establish as possible more systems for payment: coin-, coin acceptor, calculator with plastic cards. Also, at the first stages of activity, you can do without employees and carry out collection and maintenance of the device yourself. Vending massage chairs are an integral complex and perform a closed service cycle.

Vending is the promotion of services and goods through vending machines. Each of us has seen such devices that sell sandwiches, tea, coffee, and also receive different kinds payments. In any business related to vending, the main factor that affects revenue is the area where the vending machine is installed. The same situation is with newfangled massage chairs. The more crowded a place you set up a relaxing seat, the big profit it will bring you.

Massage chairs as a business

Entrepreneurs most often promote this type of activity in the following places: holiday homes and boarding houses, large shopping and entertainment centers. Motels and hotels, saunas and baths are also popular.

In such a case, it is very important to draw up a good business plan. Massage chairs almost do not require unwinding. When they are in a passable and visible place, they incomparably advertise themselves. But if you want to increase the number of daily landings, it is recommended to follow the basic rules:

• Place vending chairs in pairs (this is especially true for shopping malls and boarding houses). People, as a rule, walk together and then it is easier for them to decide on a tempting vacation.
• An advertising stand should be installed next to the seats, which gives basic information about the chairs, clearly tells what functions they have. Due to the fact that this service is still quite new for our region, such a shield will increase the number of customers by an average of fifteen to twenty percent.

Service

Vending chairs are very primitive in operation. They require only one regular outlet to operate. The power consumption in this case is minimal. This is the main advantage of chairs over vending machines selling hot drinks. In addition, in the latter it is necessary to constantly replenish the stocks of coffee, tea, water, granulated sugar, spoons, cups, as well as cream and other ingredients, which requires considerable regular expenses.

Therefore, a massage chair business can be built by one person, while easily maintaining a network of fifty to eighty seats. You only need to go around sources of income and collect proceeds once every two to three weeks. Do not forget to regularly wipe the chairs with wet wipes or arrange cleaning with the landlord. Clean seats are always pleasing to the eye of visitors.

Now let's see who is attracted to massage chairs for business.

Experienced Players

These are the entrepreneurs who have seriously and for a long time come to the topic of vending. They are called "coffee makers", "terminal makers", "sandwich makers" and so on. This group of businessmen have a lot of experience in finding the right places, organizing logistics and the like, so they easily take on a new profitable business.

Employed people as additional income

For example, the director of a boarding house or hotel can buy several chairs and place them on his territory. In this case, he doubles his salary, frankly, without doing anything.

Caring Husbands and/or Fathers

Recently, it has become popular for wealthy people to buy business for their beloved wives or budding children of student age (SPA, solariums, small themed shops, and hair salons).

For a teenager, massage chairs as a business are a great school. On the one hand, such a thing does not greatly distract from studying at the university. On the other hand, there is a complete set of questions for any business. It's marketing (how and where to place chairs most effectively), cold calling (helping you find a suitable installation area), and business negotiation skills (you can both put a relaxing seat in the same place for a high rent, and position it free of charge, having managed to convince the owner of the premises that newfangled chairs are stylish, attractive and will work well for a set of services and the image of the institution).

"Mini Investors"

Not everyone will be able to start their own business, initially having three or four thousand dollars and not depriving themselves of the main source of income. The way out is massage chairs as a business. Get them, a week or two fuss to solve everything organizational matters, then from time to time come in for collection. Everything is working properly and the situation is under control.

Professional investors

You can also find a capital investor who will not refuse to consider investing in a business with the following parameters:

1. Payback - up to one year (in most cases, chairs reimburse costs even after six months).
2. The amount of investment in this case is any. The big plus is that it can be increased gradually, regularly tracking the confirmation of business forecasts.
3. There is practically no competition in the market.
4. Expensive operational advertising is not required, as the chairs are always focused exclusively on the visitors of the establishment where relaxing seating is installed.
5. Massage chairs as a business are an indispensable assistant in advertising any other business, since the client, due to being in one place, will be forced to listen or read everything that you offer him.

Revenue calculation

Let's assume that the massage chair installed in a certain place will work thirty days a month (without days off).

To determine the cost of landing, we focus on the average price on the market: one hundred rubles for ten minutes. It should also be noted that in small towns with a low level of salaries, the cost of the service can be reduced to fifty rubles.

Bill acceptors on vending massage chairs accept banknotes of fifty and one hundred rubles.

Thus, the monthly revenue under this condition will be approximately fifteen thousand rubles.

Calculation of the cost part

Costs typically fall on the following:

1. The cost of placement of massage chairs. For calculations, we take the average price of three thousand rubles for one chair per month. It should also be borne in mind that in large shopping and entertainment centers the cost of accommodation is much higher. It ranges from five to ten thousand. However, this significantly increases the number of landings per month.
2. Collection and maintenance of vending machines. An operator in a city with a population of one million can easily service more than fifty vending massage chairs in a passenger car, arranged in two to four units at one point. Collection is recommended to be carried out at least once a week.
3. Taxation.
4. Repair of vending chairs. After-sales care for massage seats is carried out during routine maintenance. Various warranty periods are provided for chairs by the supplier. The manufacturer also has a warehouse of spare parts. This information useful in the event that you are going to quickly order something from the manufacturer.
5. Also, a large share of expenses falls on management, mobile communications, office space rental (not always required), wages management staff.

Massage chair RestArt RK 26-69 is designed for medical institutions. But it is also successfully used for wellness massage. It allows you to relax and get a charge of positive energy for the whole day. Customers will be delighted with the innovative mechanism and S-shaped bottom bracket. Previously, such "chips" were available only in the most expensive models.

Price (new): 135 000 rub.

Price (used): 85 000 rub.

Rent (1 month): 9 000 rub.

The massage chair of Yamaguchi YA-200 is created for business. Especially the best option for a start. An interesting design will not let the client pass by. A modern city dweller does not have time to visit massage therapists. Offer him to replace the tedious waiting with a useful and pleasant procedure. This is an opportunity to take care of your health without being distracted from everyday worries.

Price (new): RUB 130,000

Price (used): 80 000 rub.

Rent (1 month): 8 500 rub.

Massage chair OTO Adelle One Vend AD-01 will take your business to a whole new level. With the help of a zero gravity system, the client can relax as much as possible and get an unforgettable vacation. New technologies will make it possible to recoup the invested money as soon as possible. But, more importantly, you will have an endless stream of grateful users.

Price (new): RUB 125,000

Price (used): 75 000 rub.

Rent (1 month): 8 300 rub.

The US MEDICA 4-Expert massage chair is designed specifically for beauty salons and SPA centers. You can provide a massage service as an additional service, as a main service. You can use the device at home or put it in the office. Employees will appreciate such care. In addition, such a device in the office will significantly increase productivity.

How to choose a massage chair? Catalog of models for sale and specifications

The service sector is the least expensive type of business that pays off the fastest. Its range is the most diverse from coffee preparation to organizing events. You can make money on almost everything. A vending business can be a great way to increase profits. If you buy massage chairs with a bill acceptor at affordable price and set in a crowded place, you can get good money without getting out of bed.

Peculiarities

The device is very easy to use and does not require the presence of a consultant or owner. And the latter will receive notifications about the use of the chair, if such a function is installed. It also has a built-in bill acceptor, which also simplifies the task and allows you not to hire a person specifically for this work.

For such a business, the most important point is the location of the device. The most profitable will be:

• shopping and entertainment centers;
• waiting rooms in salons, clinics;
• gyms, fitness centers, swimming pools;
• railway stations, airports;
• saunas, baths;
• hotels.

Benefits for the body - types of massages

Massage chairs are not a massage therapist who will adapt to the most painful zones, but they are not a useless machine either. It has built-in programs that will have different effects on the body:

• kneading massage;
• tapping with massage rollers;
• wavy;
• point;
• shiatsu massage;
• stretching.

Given the individual characteristics of the client, he can choose the right program. This massage relaxes, tones, gives new strength and energy. And people will prefer the chair, as it is cheaper than a course of massages in the salon and can be done at any free time while in the waiting room or gym. Selling this service will always make a profit. Those who want to get a good massage or relax a little in their free time are no less than lovers of coffee from a vending machine.

Where can I buy

You can buy massage chairs with a bill acceptor in specialized salons, but it will be much cheaper to do it via the Internet. Because the world wide web always offers better and more profitable options.

For example, the cost of such a chair on our In-Vend website ranges from 50 to 200 thousand rubles. The advantage is that the representatives of the site offer free delivery in Moscow, installation and training in operation. They also offer rental and used goods.

But the advantage of buying equipment is complete disposal, the ability to choose any convenient place, the new chair will definitely be serviceable and reliable. Flaw - Maintenance completely falls on the owner, in the case of working with a used one, there is a possibility of technical flaws. Breakdowns left by another owner, and the lease limits certain rules, the terms of the contract, monthly payment for use, the likelihood of penalties in case of violation of the rules.

Why buy a chair?

Vending is very interesting and profitable view business. It does not require any special education or specific skills. It is enough to buy a massage chair with a bill acceptor and the platform for the start is laid.

This type of earnings has appeared recently, but is already beginning to gain momentum. Not every average person can afford frequent massages, especially in a salon or buying the same chair. And using it in a shopping center or salon is a profitable alternative. Therefore, a person providing such services will always have customers.

You can buy a massage chair with a bill acceptor in any online store. Such an investment will help you start your own business or develop an existing one, allowing you to attract additional investments without extra costs.

Each of us needs good rest away from work and the hustle and bustle of everyday life. This is the only way to recharge with a good mood without harm to health. And therapeutic massage will come in handy. But it is not always possible to resort to the services of a massage therapist. But the massage chair is a convenient option. Why not use a massage chair for business? In this article, we will try to understand some questions: is it possible to engage in this kind of activity, what first steps need to be taken, and most importantly, will the business bring good profit?

Benefits of massage chairs

A massage chair can replace a full massage. In order for a person to relax as much as possible, the device is equipped with individual settings. Some models can automatically scan existing problem areas and determine a person's height. Maintenance and operation of massage chairs does not imply the presence of any specific knowledge and skills.

You can take the idea of ​​​​the implementation of chairs. However, it is worth remembering that in this case it will be necessary to overestimate their cost a little. And it is always easier for the buyer to contact the manufacturer directly than to deal with intermediaries. Thus, providing massage chairs for a pleasant pastime becomes the best option. By the way, the business of massage chairs with a bill acceptor makes things much easier.

Taking the first steps

The very concept of vending implies the promotion of any goods and services using vending machines. Each of us has come across them: payment terminals, vending machines for sandwiches, tea, coffee, and so on. The main important factor for vending is the place of installation. And the business idea of ​​using massage chairs is no exception. That is, the greater the flow of people, the greater the profit.

For an activity to work well, a carefully thought-out approach is needed. In other words, you need to draw up a competent business plan, which should contain many details in order to avoid unforeseen situations. Important Points things to consider when writing a business plan:

• location of massage chairs;
• buying chairs;
• service;
• business registration;
• expenses and income.

It is worth noting that such a business in the field of health abroad is already quite developed. And many people who have been abroad and are familiar with such a service may be pleasantly surprised that it can now be provided at home.

Location of massage chairs

As a rule, massage chairs are installed in such public places:

• large shopping or entertainment centers;
• boarding houses;
• holiday homes;
• sports clubs;
• stations;
• airports;
• pools;
• sanatoriums;
• cinemas and other places.

Armchairs, if they are in a well-traversed place, do not need advertising campaigns, since they are good advertising in themselves. One has only to adhere to some rules and then the business, as they say, will go uphill. Chairs should be placed not one by one, but in pairs. Usually most people walk in pairs. Especially in shopping malls and places of entertainment. In this case, it is easier for them to be tempted to a pleasant vacation.

There should be a stand next to the chairs that will provide potential customers with complete information regarding the chairs and their functions. Since the vending business in our country is still young, this will increase the number of applicants by 15-20%.

It is impossible to immediately know whether the right place was chosen, since such a question is decided only on personal experience.

Buying massage chairs

The bulk of the costs are for the purchase of a massage chair. Then the funds go to the rent of the place, taxes and other likely expenses. The more seats you plan to put in, the more start-up capital would need. On average, prices for massage chairs range from 60 to 150 thousand rubles. In some cases, when buying several devices, you can count on a discount.

Such a different price range is due to the features of the brand, equipment, design and some others. individual features each chair.

Often, massage chairs are equipped with a special device for accepting banknotes, and in some cases there is a card reader (a module for reading magnetic cards). The presence of such a module greatly increases the price of the device, besides, it may not always come in handy. Its presence is justified if there are regular customers to whom you can distribute discount cards.

But the presence of a counter of money and time of the massage procedure is simply necessary. In this case, you will also have to pay a little more, however, such a step is justified. In addition to the main massage, the chair can also massage the legs. Of course, the benefits of this are significant, but it is unlikely that they will use it often.

Significant assistance in choosing chairs can be provided by the reviews of those customers who have tried the miraculous massage on themselves.

Chair service

There is nothing complicated in the maintenance of massage chairs. Almost all that is required is access to the electrical network. At the same time, electricity is consumed in a minimum amount.

In order for the chairs to always have an attractive look, it is worth wiping them from time to time with a damp cloth. Usually, if the business has more than 20 massage units, or even has a whole network of chairs, then you can think about attracting additional labor. Employees will monitor the condition of the chairs, if necessary, notify which chair needs to be repaired.

One employee, with his own car, can serve from 50 to 80 massage chairs located at several points (2-4). If there are not so many chairs - up to 10 pieces, then you can do the maintenance yourself.

Business registration

It is worth noting that the use of a massage chair as a business is not provided for in the legislation. Russian Federation. In this regard, such devices can act as a household services. Therefore, there are two options for choosing taxation:

1. UTII;
2. simplified system.

It is important to take into account the fact that it is worth choosing the option that is considered this business not as a retail outlet.

Expenses and income

To carry out quality advertising campaign it will take about 4500 rubles. For the delivery and installation of one massage chair, you will have to pay 1,500 rubles. Taxation will charge 6.67% of income. The rent for the placement of chairs will be 3,000 rubles per month.

Profit by and large will depend on the number of landings per day and the cost of massage. The price of one landing will be 100 rubles for 10 minutes of the session. With a minimum number of landings - 5 per day, the minimum monthly profit will be 15 thousand rubles. With more landings, respectively, there will be a greater profit.

Considering all upcoming expenses, the payback period massage business can range from six months to a year. Everything mainly relies on what kind of chair was chosen and what configuration.

Summing up

Now we can draw some conclusions. Thus, it is not bad to have a starting capital in the amount of 250-300 thousand rubles. Then you can choose massage chairs with improved equipment and potential customers will be satisfied with the presence of a variety of functions. In this case, the business itself will be able to pay off as soon as possible.