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Bread kiosk. Bakery business plan: a successful business selling bread, tips and tricks. Starting capital and documents

An excellent option for creating own business There will be trade in bread and bakery products. As you know, bread is an essential product, and its production will always be in demand. And this fact ensures permanent job for a budding entrepreneur.

In the future, in the future, it will be possible to cooperate with many suppliers, create But first you need to decide on an action plan, with the implementation of a business plan for organizing the opening of a bread kiosk. So, how to open a bread kiosk yourself?

Stages of opening a bread kiosk

Obtaining a trade permit.
Choosing a place to trade.
Choosing a direction for trading bakery products.
Purchase of necessary equipment.
Cooperation with suppliers.
Search for sellers.
Calculation of investments and expected profits.

Necessary steps to obtain a business permit

Before the kiosk starts operating, it will be necessary to resolve some issues with local authorities, namely:

1. Find out where you have the right to locate a retail outlet according to current legal rules.

2. Coordinate the selected location for the kiosk with the local department of urban planning and architecture.

3. Obtain permission from the fire department and trade department.

Also, to conduct business activities, you will need to register with the Federal Agency. tax service and obtain a sanitary and epidemiological conclusion from the Rospotrebnadzor authorities.

It may be necessary to conclude contracts for the recycling of mercury lamps and waste removal.

Individual entrepreneur registration(procedure established by law).

Issuance of a sanitary-epidemiological certificate(procedure and necessary documents).

Choosing a place to trade

Bread is bought both during the day and at evening time, especially when returning home after a day of work. Therefore, the best option for the location of the kiosk would be residential area with constant traffic of people.

Also good choice to install a kiosk there will be an area nearby with stops public transport and markets. The more people pass by the bread kiosk, the higher the likelihood of increasing revenue from the products sold.

As for purchasing a kiosk, at first it will be possible to buy a used kiosk, for example, if you find an owner who is closing his own outlet. In this case, you may have to pay all costs for dismantling and transportation.

If financial situation allows then you can purchase a new kiosk.

The approximate area of the sales kiosk is 12 m2.

Direction of activity of the bread kiosk

When organizing the activities of a bread kiosk as a business, it will be necessary to decide on the direction of trade. It could just be breadstall, in which there will be trade in bakery goods and or a kiosk not only with sales, but also with production, like a mini-bakery.

The first option will be less expensive, but problems may arise with the sale of the entire volume of products, because no one will buy stale bread.

The second option allows you to control production process, and it is much more profitable than the first one, since freshly baked bread is expensive. But this direction requires more significant financial costs.

Necessary equipment for a bread kiosk

Naturally, to operate a bread kiosk you will need equipment. It can be as simple as a few shelves and wooden trays.

It will be necessary to install a fire alarm.

An important condition for the operation of a bread kiosk will be the purchase of a cash register, followed by its registration with the tax authorities (if you are one), and the conclusion of an agreement for its service.

Working with suppliers

After registration of all necessary documents and purchasing equipment can begin. It is worth considering that suppliers do not directly cooperate with retail outlets, but they implement wholesale companies, and they themselves deliver the goods.

It is very convenient to work with wholesale companies, since they independently organize the delivery of bread from bakeries and factories, which greatly facilitates the work of the retail outlet.

Bread stall assortment

The markup on bread products is strictly controlled by the authorities (cannot be higher than 15%) because bread is one of the essential products.

Therefore, it will be necessary to expand the range of products sold and “dilute” trade with various confectionery products(cakes, pastries, gingerbreads, cookies, and even sweets self made), drinks, pies, etc. For this type of goods, the markup can be set at 50%.

This approach to expanding the range of products will only increase the influx of customers and, accordingly, will have a positive impact on the kiosk’s profit. Of course, the main requirement for baking remains high quality.

In the future it will be possible to open a small bakery of your own,combinedfrom a bakery, as well as sell baked products at various retail outlets.

Finding sellers for a kiosk

The ideal option for recruiting staff for a bread kiosk is to hire salespeople based on recommendations from several employers. The main criteria for choosing a seller are accuracy, politeness and decency.

Such a seller is a collateral successful work bread kiosk. To a good seller 30 thousand rubles monthly.

Bread kiosk business plan

Start a business without financial investment almost impossible.

According to data for 2015, the following investments were required to open a bread kiosk:

purchase of a trade kiosk - from 150 thousand rubles. or rent - starting from 70 thousand rubles. per month;
preparing the kiosk for operation (internal repair work, installing an advertising screen, etc.) will cost 60 thousand rubles;
purchase of equipment - on average 30 thousand rubles;
– 15 thousand rubles;
purchase of a thousand units of products - about 50 thousand rubles;
for each seller - 20 - 30 thousand rubles. every month;
purchase of additional products - on average 30 thousand rubles;
expenses for related needs - from 20 thousand rubles.

In total, the total amount of all expenses will be approximately 340 thousand rubles.

Saving options

You can save on expenses. For example, buy a used kiosk or pavilion.

Also, the amount of financial investment depends on the region and on the price of renting a kiosk, if you did not buy your own.

Entrepreneurs advise renting a kiosk at the beginning of their career, and only then, after the business takes off, purchasing a new one. Also save on financial investments will help purchasing goods taken for sale from a local bakery.

Income

The daily profit from operating a bread kiosk is 3-5 thousand rubles, it is easy to calculate the monthly income, which will be per month 90 – 150 thousand rubles. Hence, total expenses will pay off within 3–4 months.

Nuances of management bakery business

Today, and this is not news for a long time, the market for bakery products is oversaturated; on almost every corner you will find a retail outlet selling bread and pastries. The competition is really quite big, and one of the competitors is, which has its own small bakery.

But that's not so bad. But there is no escaping the fact that many baking companies have begun to organize their own retail networks for the sale of bakery products and baked goods and will have to look for solutions to combat their main competitors.

The only solution to gaining the trust of customers and growing the reputation of a bread kiosk as a business is high service and excellent quality offered products.

In a good way, before implementing everything, you need to conduct an analysis and research of the bakery products market, study competitors in this industry, analyze their range and price level.

Having analyzed customer demand for the products offered, it will be necessary choose the right product range and set prices adequately.

How to open a bread store and what are the features of running a bread and bakery business? The answer is in the following video:

Why is this business worth doing? What documents and permits are needed? What equipment is needed? Read about this and much more in our material.

Bakeries and confectioneries - relatively new format catering establishments and one of the most promising segments in the Russian market(unlike Europe, where they are extremely common and in demand). The basis of the bakery and confectionery business is the sale of bakery products, and the baking concept of the enterprise is expressed in the presence of its own bakery.

Why is the format of these establishments so interesting to investors?

First of all, this is due to the relative newness of the business and the absence of much competition. The competitors of bakeries and confectioneries are coffee shops, confectionery stores, bakery departments of large retail chains. The profitability of bakeries is comparable to the profitability of coffee shops, and sometimes even exceeds it.
Such a business has absolutely predictable criteria for decline/growth, which depend on the income of the population, so it is convenient to work in it. Here we should proceed from the assumption that the development opportunities of an enterprise depend in direct proportion to the purchasing power of consumers.
We can easily transform a single business into a network version, with semi-finished products produced centrally in our own workshop, and sales take place through a network of bakery stores.
The percentage of markup on bakery products is quite high, even in the case of selling products from third-party manufacturers.
And finally this business is relatively simple, especially in the case of an incomplete production cycle.

Business characteristics

The average price of bread products in bakeries and confectioneries is significantly higher than the cost of conventional mass-produced bread. Therefore, its consumers will be people belonging to the middle and high class of the population, with a sufficient level of income to make regular purchases.

The opening hours of a bakery and pastry shop are usually similar to the opening hours of shops. The main peaks of traffic: during the daytime, when people buy food for lunch, and in the evening, when they purchase products on the way home. If the bakery is well located, you can expect good morning sales.

The business concept is represented mainly by two types of establishments:

bakery + store selling bakery products (in this article we are considering exactly this option);
bakery + shop + cafeteria.

The assortment list of the bakery and confectionery is:

bread, including popular sliced bread and its derivatives; variety of breads high quality: German, Italian, French, etc.; bread with various additives - onions, cheese, olives, garlic, nuts, raisins, dried apricots, bran, cereals, sesame seeds, etc. (in total, at least 10 varieties, price range - 40-150 rubles per item).
baked goods and confectionery - buns, pies, cakes, sweets.
sandwiches, croissants.
related products - ready-made confitures, marmalades and packaged drinks.

Note from Moneymaker Factory: you can read about the features of selling cream confectionery products.

The number of visitors to a bakery directly depends on its location. With good traffic, from 800 to 1000 customers can be served per day, normal traffic is from 200 people, while the cost of the average check is from 200 to 400 rubles.

Registration

A business is registered as an individual entrepreneur or LLC (our material will help you make the right choice: which is better to open - an individual entrepreneur or an LLC?, and you will learn about all the organizational steps that a novice businessman needs to take from the article on how to organize your business).

Related OKVED codes:

15.81 - “Production of bread and flour confectionery products of non-durable storage” (suitable for baking bread, buns, pies, cakes, pastries);
15.82 - “Production of dry bakery products and flour confectionery products for long-term storage” (for the production of crackers, cookies, etc.);
52.24 - “Retail bread, bakery and confectionery products”;
52.11 - “Retail trade in non-specialized stores mainly food products, including drinks, and tobacco products.”

Note from Moneymaker Factory: We recommend that you study the material on how to independently conduct accounting and tax accounting using the Internet service My Business.

The activities of bakeries and confectioneries are regulated by the following regulatory documents:

NTP-APK 1.20.02.001-04 "Technological design standards for low-capacity enterprises for the production of confectionery products";
VNTP 02-92 "Technological design standards for bakery industry enterprises";
as well as numerous GOSTs, incl. GOST 26987-86, GOST 27842-88, GOST 24557-89, etc.

Permissions

It is impossible to open a bakery and pastry shop without obtaining a number of permits. You will need:

Coordinate the placement of the bakery in the selected premises with the local administration and authorities such as Rospotrebnadzor, architectural and fire services.
Coordinate the recipe of products sold with Rospotrebnadzor in case of using new or non-standard food raw materials in production.
Receive medical records for employees.

As for the mandatory certification of bakery products, it has been cancelled. To confirm their quality, the manufacturer simply must fill out a declaration with which he confirms that his products comply with all accepted standards. However, to increase the competitive attractiveness of the product being sold, it is recommended to obtain a certificate in voluntarily.

The list of all necessary permits may vary depending on the territorial location of your enterprise and regional legislation. You should check this directly with your city administration.

Room

The optimal places for placing bakeries and confectioneries are those with good traffic throughout the day, located in the city center (“office” areas, places of entertainment and recreation) or close to transport interchanges (metro stations, bus stops). In residential areas where people with low incomes live, it will be almost impossible to find buyers willing to buy bread several times more expensive than in a neighboring store.

For the same reason, it makes sense to open such a bakery in relatively large populated areas(from 250 thousand inhabitants) with a fairly homogeneous business environment. If you still consider outlying urban areas, you should pay attention to new residential areas: solvent buyers purchasing apartments may well be your clients.

If we talk about the size of the premises, this, first of all, depends on whether the production workshop will be located in the main premises, as well as on the selected production cycle (full or incomplete). For a bakery and confectionery without a workshop (or an incomplete production cycle), an area of 70 to 100 square meters is sufficient. m, with a full cycle you will need from 100 to 150 sq. m.

The premises of a bakery and pastry shop are not allowed to be separate: it may well be located on the first floor of a residential building, but, according to the rules of the SES, it cannot be a basement. It is desirable that the building has large glass display windows; they can later be decorated with attractive lighting.

The format of modern bakeries and pastry shops is borrowed from French boulangerie, so when choosing a design solution for your premises, you can adhere to the rules characteristic of the design of their French counterparts. These are: the use of warm “appetizing” shades (milk, cream, chocolate, terracotta, beige, etc.), the use of natural materials (wood, cane, flowers, textiles), and an information stand for writing with chalk is also popular. Overall, the bakery should create an atmosphere of freshness, comfort and warmth.

SES requirements, structure of bakery and confectionery premises

For efficient work An enterprise must not only choose the right premises, but also organize it correctly. In a bakery and pastry shop, except trading floor, the following must be provided:

production workshop;
packing room;
raw material stock warehouse (for a day);
storage room finished products;
auxiliary premises;
waste storage room.

At the same time, all the rules for such SES enterprises must be observed: there must be hot and cold water in the room, ventilation, a toilet room, ceilings production workshop needs to be whitewashed and the walls tiled.

Production cycles

Production of products in a bakery and confectionery can be carried out either on the basis full cycle, and incomplete. The quantity and range of necessary equipment directly depends on this.

Incomplete cycle: finished dough is purchased from suppliers as semi-finished products (delivered frozen). Next, in the bakery shop they carry out process bread production: molding and baking. This process is not labor intensive and looks as follows: The semi-finished product is placed in the proofer for approximately 40 minutes, where it is thawed to room temperature, and then baked in the oven for 20 minutes. For this cycle, a proofing cabinet, a refrigerated display case, a chest freezer and a convection oven will be sufficient.

With a full production cycle, all stages of bread preparation are carried out: dough production, shaping of bakery products and their baking. In this case, a hardware production system is used using various installations and machines.

Which option should you choose?

Thus, in order to minimize initial investments, it is reasonable to use an incomplete production cycle, and when expanding the business - a full one.

Equipment

For the full production cycle of bakery products, you will need the following basic equipment:

Image	Name	PurposePrice, rub.

A business selling baked goods and bread is one of the accessible and simplest types of activity in terms of organization. In the town where I live, you can find a dozen small pavilions specializing in the sale of fresh bread and bakery products. People always buy bread and pastries, regardless of the economic situation in the country. On the contrary, when there is little money, people begin to save and consume more inexpensive products, such as bakery products.

What are such pavilions and how to organize this business? Read on.

Land plot

The first thing you need to do is to select a plot of land for placing a pavilion with an area of 10 - 15 square meters. m. next to bus stops in residential areas of the city. People come from work, get off at the bus stop and go straight to the pavilion. This is the most convenient place.

To rent a plot of land, you should contact the local administration, or rather, the city property management committee. Present them with a plan (roughly on a piece of paper) where you want to locate the pavilion, write an application, submit a certain package of documents (they will tell you which one exactly). Next you will have to go competitive selection the right to conclude a lease agreement, which is the main difficulty in obtaining a land plot.

Premises – trade pavilion

After a certain time we receive the right to the plot. The rent will be small: state land rented is cheaper than private land. Next, you need to find the manufacturer of the pavilion. In every major city there are companies specializing in the production of kiosks, change houses and trade pavilions. A modular, prefabricated pavilion measuring 4.0 x 2.5 x 2.8 will cost no more than 200 thousand rubles, including delivery and installation. Moreover, you won’t even need to invest in design and arrangement. You can immediately purchase a ready-made turnkey bread pavilion. The “Bread Pavilion” sign will already be built into it, there will be shelving, electrical wiring, and so on inside.

After delivery and installation of the pavilion, you need to connect to the power grid, enter into some agreements (garbage and solid waste removal agreement) and notify local branch Rospotrebnadzor and Pozhnadzor about the start of your activity (specialists will have to come to you and check the readiness and compliance of your facility with safety requirements).

Business registration

Even at the stage of searching for a land plot, it is necessary to register the business. The optimal form in this case is ordinary individual entrepreneurship. An “IP” opens in just 5 working days, requires a minimum package of documents and costs only 800 state rubles. duties. When filling out an application for registration, you must indicate OKVED code 52.24 - “Retail trade in bread, bakery and confectionery products.”

As a tax system, the best option is UTII - a single tax on imputed income. With UTII you pay a fixed tax, regardless of how much you earn. For a small pavilion, depending on the region, the monthly payment will be about 5 – 10 thousand rubles. Another advantage of UTII is that you are freed from the obligation to install cash register. The only drawback of UTII is that it cannot be used in all regions (for example, Moscow).

We create a range of products

There will be no problems with the supply of products. There are plenty of bakeries and mini-bakeries willing to sell their products in every city. In most cases, you don't even have to search for everyone. As soon as you open up, the managers of these enterprises will find you themselves.

In order not to invest heavily in the assortment, you can take part of the products for sale. Although there is no need for large investments here anyway. Bakery products, for the most part, are inexpensive goods. The average bill in such stores barely exceeds 50 rubles. Bread pavilions make money exclusively on turnover. That is, suppliers can even come to you several times a day so that the products are always fresh and warm.

In addition to bread and pastries, to increase the average bill, you can include in the assortment confectionery products: cakes, cookies, sweets, as well as tea and coffee. It will take no more than 50 thousand rubles to create an assortment of goods.

We are hiring sellers

The decisive stage is hiring salespeople. Sales in a small pavilion can be handled by only two salespeople, who will work alone, in a 2-by-2 shift schedule, which is an ideal work pattern. The payment system for sellers is piecework - bonus, that is, a small salary + a percentage of daily revenue (5-7%). This increases motivation, and your employees will try to sell more goods.

An ideal portrait of a bread pavilion seller: a woman from 30 to 50 years old, talkative and smiling. You don’t even need to prove how much a store’s revenue can vary depending on who is behind the counter. Be very careful when looking for experienced sellers.

And don’t forget to get a medical record for each seller that allows you to sell food. We are strict with this, and a start-up outlet does not need unnecessary fines!

Let's look at the procedure for opening a bread pavilion:

search for land,
business registration,
conclusion of a land lease agreement,
purchase, delivery and installation of the pavilion,
conclusion of contracts, supply of electricity,
search for suppliers of goods,
hiring salespeople,
opening of the pavilion.

I wish you successful starts!

A bakery as a business is an opportunity to realize your wildest ideas, so the question arises: how to open your own production, is it profitable or not to bake and sell bread yourself?

The production of bread and bakery products is a process that will always find its consumer. How many famous sayings are dedicated to this hearty and tasty product! People living in the former Soviet Union eat absolutely everything with bread – it’s both tastier and more satisfying.

Fresh bread is quite difficult to find in a big city today. Most people are accustomed to purchasing this product in supermarkets, where its quality does not always match necessary requirements. There is no need to talk about the variety of baked goods in such stores - it is unlikely that you will find a fresh, still warm bun with which you can please your family.

A bakery can be found in almost every major city and even small village. Large enterprises cover a vast territory, which is why it is much more difficult for them to comply with all the preferences of their consumers - there is an emphasis on mass production and providing all categories of citizens with bread that is in demand.

At the same time, the profitability is obvious - private production and reaching fewer people will help satisfy the needs of almost everyone, while giving the consumer the right to choose from a fairly large assortment. Having your own bakery can be a real gift for both a small village and a large city, where people have long missed fresh baked goods.

Relevance and prospects

Bakery is a multifaceted process that requires detailed market research and good advertising. If the quality of your product is high and the store location is convenient, the consumer will make the good advertising– information will be passed on by word of mouth, and a random passerby will not be able to pass by.

Mini-production is profitable because it is much easier for it to adapt to the immediate desires of customers and rebuild its equipment. Baking bread can be just the beginning of a large business - the store should not be limited to only this product.

Collateral successful trading there will be an assortment. Every person wants to pamper themselves not only with simple bread that goes with any dish, but also with original pastries, dietary products and confectionery. In this case, the quantity of baked product will depend on demand.

Bread business will be successful if you have chosen the right premises not only for preparation, but also for selling the product, provided it with the necessary equipment and raw materials, and, of course, found a baker who can be considered a master of his craft.

A creative approach doesn’t hurt - experiment, add something of your own to production, and very soon your brand will become recognizable, and product production will reach a new level.

As a sample you can download it for free.

Starting capital and documents

The bread baking business requires an initial investment - you will have to fork out for renting premises, purchasing equipment, wages workers. All costs will depend on the scale of production you plan. For small bakery often three hundred thousand rubles may be enough, but with increased volumes the amount can increase several times.

At the initial stage, it is important to understand the calculations related to starting production. Home business will require a much smaller amount than a full-fledged bakery. Costs for the year will consist of the following categories:

You can register as individual entrepreneur and open your own enterprise on simplified terms, or you can expand opportunities and create a company with limited liability. Planning and expenses are not much different, but each type has its own characteristic features:

A sole proprietor is legally responsible for the operation of the business and will suffer serious financial losses if the costs and profitability of the baking business are high. If the business is profitable, the project is justified.
Registration of a person as an individual entrepreneur occurs without the intervention of lawyers in a short period of time, and a limited liability company requires the services of a lawyer.
as an individual entrepreneur it is much cheaper at the stage of registration and registration legal entity.
It is much easier to bake yeast-free bread and any other product and sell it by registering it as an LLC. This way you can easily change your field of activity without limiting your capabilities.
Bakery products produced under the LLC design will receive greater interest from partners.

This makes it much easier for a businessman to deal with the registration and, if desired, liquidate the business.

Documents

It is important to collect the following documents:

Documents confirming the completion of the examination and establishing compliance sanitary standards.
Certificate of conformity allowing trade in homemade bakery products.
Documents received from the fire inspectorate on the fire safety of premises.
Permits for the supply and sale of raw materials, products, bread machines, large production equipment.

It is necessary to collect a package of documents immediately after paying the rent, as this will reduce the time before opening the project and will allow you to realize your ideas as soon as possible.

Choosing a direction

In order to decide on the type of activity and correctly calculate your strengths, you need to take care in advance about the direction in which your company will operate.

Today, a mini-bakery is the best option, if only because large enterprises have long occupied the niche of such trade. If you have small expenses, you can take your business to a larger scale, but for this you need to develop a project in detail.

If the city has large production product, and your plans include baking an analogue, it is unlikely that you will quickly receive good profit and you can take away the client. In this case, you will have to reduce the cost of the project, reduce the cost of goods and wages to employees.

One of the popular destinations is a mini-bakery that produces unique products, very different from those produced by a major brand. For example, baked goods do not have to be sweet - many people use cheese, garlic, and even meat products.

The best option would be to combine a bakery with a cafe or fast food restaurant, where customers can not only purchase fresh buns, but also enjoy them in a cozy atmosphere. At the same time, the menu should include a complete lunch for all categories of consumers, including small children. Don't forget about dietary products.

Room

Starting even a mini-bakery from scratch is quite difficult, since you will have to do absolutely everything from scratch - look for a suitable space, make repairs in it, carry out the necessary communications and connect equipment.

It is unprofitable to arrange small production V large room– if you have a lot of unused space left, you will simply spend extra money on rent. The room must be suitable in size and type.

At the same time, it is worth thinking about household places where employees can spend personal time during lunch, as well as a locker room and a bathroom in which all communications for washing hands and cleaning hair will be carried out.

From a small room, you can make a sale through a small window or a mini-hallway - this way you will save space, but will be able to perform all the functions of the organization, comfortably serving customers. A project with small ovens does not require a large space, but bread from a Russian oven and bread from a tandoor require separate rooms for production.

High-quality equipment, just like a good premises, is the key to the success of your organization. You can purchase it gradually as needed and possible, or you can purchase it all at once. The small bakery project involves the following items:

*Item name*		*Approximate cost*
1.	Bake	800,000 rubles
2.	Dough mixer	280,000 rubles
3.	Flour sifter	20,000 rubles
4.	Pastry table	4000 rubles
5.	Electric mixer	4000 rubles
6.	Dough proofing equipment	55,000 rubles
7.	Dough sheeting machine	40,000 rubles
8.	Hood	20,000 rubles
9.	Blender	3000 rubles
10.	Electric stove	20,000 rubles
Total:		1246000 rubles

It is not recommended to purchase low-quality equipment, as it jeopardizes not only the product, but also fire safety. In addition to the above, you will have to purchase additional furniture, display cases and cash registers to sell products.

Video: how to open a bakery – step by step instructions.

Staff

The employees of the bakery and the adjacent store are people who will provide the consumer with a tasty and high-quality product, as well as polite service at the time of purchase. At the same time, each employee must know his job well so that there are no misunderstandings in the future. Pay attention to education, work experience and availability of a health certificate.

Pay attention! Without a valid health certificate, specialists are not allowed to work.

Among the key employees that should be in every bakery, the following positions should be present:

Production technologist.
Cleaning woman.
Accountant.
Bakers.
Loader.
Packer (optional).
Driver.
Salesman.

Payback directly depends on both production technology and the type of product manufactured specific enterprise. At the same time, you should not save on advertising and equipment - these are the factors that guarantee you a profit in short terms. Payback calculations must be made in advance so as not to lose money; for this it is recommended to hire a qualified specialist.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Business planning is the key to the success of the entire business. Even when creating a small bakery, it is important to calculate everything possible risks and plan every step in the development of the enterprise.

Business does not have to start with large investments. In modern compact bakeries you can sell not only bread, but also real designer flour products. When entering a bakery, a customer should have a choice of wide range bread, buns and cookies. This approach is called European and promises big profit the owner of the establishment.

It is profitable to start a bakery business, since supermarkets often sell not the freshest and most delicious bread. A convenient bakery near home, with delicious pastries and reasonable prices, will attract people who prefer hot and soft bread to a cooled and stale loaf.

How to open a bakery from scratch? Initially, it is worth understanding what the business will be like and what the size of the start-up capital will be. You can start with a small kiosk, gradually expanding the network and expanding into shops and a full-fledged cafe.

An approximate operating algorithm consists of the following steps:

Determining the location of the bakery. This indicator is determined by the target audience. Thus, it is unlikely that pensioners will go to a bread boutique, and young people will not look at a regular bread kiosk every day for new products. It is necessary to integrate the location of the business with its concept and the people for whom it will work.
Preparation of the paper part. This is registering a bakery and obtaining permission.
Selection of suppliers and employees. Here you should establish constant, strong connections. Constantly improve the skills of your employees. This way, when expanding your business, you won’t have to look for new employees.
Acquisition necessary equipment, rental or construction of a workplace.
Compilation calendar plan work. This is an important aspect because clear goals should be set for employees. Only then will they be able to fulfill them. In addition, a clear structure of the financial part will allow you to plan the company’s growth and notice shortcomings in time.

In order to clearly understand what needs to be done, it is worth drawing up a business plan.

How to find clients and create effective advertising

To attract customers, the bakery must have a beautiful sign. This is how people will find a kiosk, store or cafe. This is the first thing to do in an establishment that is already ready for work.

Searching for customers consists of studying consumer demand and forming a specific assortment based on research. There are several rules:

the study should be carried out in the habitat of the target audience and the location of the bakery;
it is necessary to ask clear questions that will help to form an approximate list of products that will be of interest target audience;
For the purity of the experiment, a range of respondents is chosen from 100 to 300 people.

IN modern world You can’t imagine your life without social networks. Therefore, advertising in this area of the Internet will be most effective. Here you can work both directly with the social network and with individual groups.

It is worth creating your own separate page on which to place as much information about the business as possible. It is recommended to update your account every day and add photos of products, their description, and possibly cost.

What equipment and materials will be needed?

The range of equipment largely depends on the format of the bakery. If the products are imported, you will need:

showcase;
shelves on which bread will be stored;
cash register.

In the case of creating a bakery, main feature which has its own unique baked goods, you will need a significant amount of equipment and furniture.

Equipment name	Required quantity	Cost per 1 piece, rubles
Bakery oven	from 1 to 3	from 35 000
Proofing cabinet - 10 levels	from 1 to 2	from 20 000
Dough mixer	from 3	from 50 000
Baking Sheets	from 30	from 500
Hood	from 2	from 8 000
Bathroom for washing dishes with two compartments	1	from 55 000
Fridge	from 2	from 25 000
Pastry table	1	from 14 000
Metal wall table	from 3	from 4 000
Scales	from 3	from 2 500
Rack	from 2	from 6 500
Trolley for trays, plates, baking trays	from 2	from 17 000

You should also not forget about small baking accessories - brushes, flour sifters, knives.

How to calculate expenses and income?

According to market research for the consumption of bakery products, the most popular this type The product is used from September to November and from March to April. Other months there is low consumer activity. In accordance with the calculations, it is necessary to build relationships with suppliers and in-house production so that expenses do not exceed income and the product simply does not spoil on the shelf.

When operating a bakery, it is worth considering the following expenses:

Product cost. Here they indicate how much money was spent on the purchase of materials for the manufacture of one unit of product - flour, eggs, yeast.
Variable expenses. This includes the remuneration of people, which is calculated from a percentage of revenue - sellers, cooks, security guards. Typically this amount is 12%.
Total costs. In this item it is necessary to place the minimum wage, the presence of social contributions, rent for premises or equipment, repair of some things, payment utilities etc.

At the same time, as your business develops, you should try to reduce expenses and increase income. This can be done by updating equipment to energy-saving ones, increasing the cost of products, purchasing wholesale components for the product and increasing the customer base.

You should also understand the calculations. From them it will be clear when the bakery will pay off. For example:

start of creation - January 2017;
start of work - March 2017;
return to work “to zero” - May 2017;
work in positive side, start of revenue receipt - June 2017;
full payback - November 2018;
payback period - 23 months.

Average costs for all locations catering— 60 thousand rubles per 1 square meter of area. In the case of a store, bakery or bakery, at least 80 sq.m. will be required. From this figure you can calculate the approximate amount of consumption.

The profitability of a bakery is the receipt of constant revenue and high income. To achieve such indicators, it is necessary to ensure a constant flow of clients - at least 300 people per day. At the same time average bill in a bakery it should be at least 200 rubles. So, if the bakery earns a profit of 3-5 thousand every day, then in a month it should be from 90 to 150 thousand. In this case, all expenses can be covered within a quarter of work. But there are a number of factors that affect the profitability and level of income from a business.

What affects income level?

In order for a bakery store to generate constant income, it is worth considering all possible risk factors that may affect the operation of the business.

Among the highest external factors risks that will change the work of the bakery can be identified:

Along with external reasons for the fall in income, there are also internal ones:

low level of professionalism of both employees and partners - leads to low customer demand, lack of a permanent base satisfied clients. This can be avoided by creating a good atmosphere in the team, motivation and advanced training courses;
risks from the point of view of work technology - this is a low risk factor, but it also occurs - when the range, complex technology for creating products lead to dissatisfaction of both staff and customers.

In order to manage your business deftly, you should draw up a plan for resolving crisis situations. This will help to quickly and effectively resolve all problems, without significant losses.

Business registration: what papers will be needed

In order to work for legally, an entrepreneur must obtain a number of permits and register his business. You will need to collect the following documents:

Business registration. In the case of creating your own bakery or bakery with a cafe, it is worth registering as a limited liability company. And for retail sales finished products, you can focus on individual entrepreneurship.
Certificate from the local department of city construction and architecture. They must allow a kiosk or bakery to be located in one location or another.
Permits from: fire service, Rospotrebnadzor and sanitary-epidemiological service.
Agreement for garbage removal and waste disposal.

If possible, you should contact a lawyer. Then the registration will go faster and everything will be done according to the rules.

Pros and cons of opening a bakery

Positive points include:

low costs at the beginning of a business - an opportunity to save money;
the constant need of the population for a basic food product - bread;
opportunity to grow your business quickly and efficiently different directions— building a network of bakeries, cafes, mini-bakeries, restaurants;
quick payback investments;
large number personnel to work in a bakery;
constant development of grain culture.

Among the disadvantages are:

a large number of competitors;
short shelf life of products;
seasonal changes in demand for goods.

Useful video

Despite the presence of disadvantages of such a business as a bakery, confectionery, boulangerie or bread kiosk, it is quite simple to avoid their influence:

On initial stages Most entrepreneurs rent premises - this saves a lot of money. After the business pays off and begins to make a profit, you can purchase your own square meters.

In order for a business to be profitable, you must constantly improve and value your customers and reputation.

Bakery business plan: successful business selling bread, tips and tricks

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