30 second ad on youtube. How to disable ads on YouTube once and for all. Brands are cautious with the new format

Due to the fact that not all 30-second commercials can be skipped after 5 seconds, channel authors make good money on monetization. At the same time, users hate this type of advertising the most, they simply become indignant and already hate all advertising on YouTube! What did Google come up with to please advertisers and not annoy viewers? Read more...

Advertising on YouTube

I already wrote how advertising on YouTube works. Therefore, we all know that advertising on YouTube not only helps video bloggers and advertisers earn money, but also supports the video hosting itself. Understanding this, users are still dissatisfied with the abundance of commercials. That is why the Internet is full of requests: “How to remove ads on YouTube?”, “How to disable ads on YouTube?” and others.

We must understand that YouTube without ads is fantastic. However, getting rid of some types of annoying commercials is quite possible. According to Google, in 2018, 30-second clips at the beginning of the video will disappear, and only 20-second ones will remain. In general, recently Google has focused on new ad formats in order to form good relationships with advertisers and users of video hosting. This decision was made "thanks" to Facebook, Twitter and Instagram, which are actively developing video content and want to compete with YouTube.

YouTube without ads

How to remove ads on YouTube when watching videos at all? There is only one way out! Connect YouTube Red and watch your favorite YouTube movies without ads. But here, too, there are unpleasant moments. A paid subscription was not connected in all countries, for example, in Russia and Ukraine it is not yet available. In addition, not every user is willing to shell out $ 9.99 every month for such pleasure. Therefore, until now, for most people, YouTube without advertising remains only a dream.

Advertising without a pass is the best income for vloggers

To sum it up: Non-skippable custom ads are shown in the video when connected to the media network. It gives about 20% extra income from content monetization. So until 30 second non-skippable commercials are cancelled, connect to the media network and earn extra income. Good luck!

md. Chernaya Rechka, 15 Saint Petersburg, Russia 8 812 497 19 87

Advertising on YouTube in 6 seconds. 10 best cases.

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Advertising on YouTube is more popular than ever. And no wonder, video is taking over the advertising market. But no one wants to watch long commercials, especially if they planned to watch a movie.

In 2016, YouTube offered new format videos for brands, which are only 6 seconds long, to prove that in such a short time it is also possible to tell a compelling story and sell a product or service to a customer.

This article is a collection of the top 10 6-second YouTube commercials to help you understand the trends and effectively shoot promotional videos for your products.

Several creative agencies were invited to test the format. In the end, the results were very convincing!

And after, big brands introduced this 6-second YouTube ad format to quickly tell an exciting story that will engage the viewer in just 6 seconds.

Google statistics says that 90% of 6-second ads increased ad effectiveness by an average of 30%. It is very attractive that a person takes only 6 seconds to watch the video and it does not irritate him.

It may seem that this is ineffective, but if you approach the issue in an original way and influence the audience on an emotional level, advertising famous brands will cause purely positive associations among the audience.

Why does a 6 second YouTube ad work?

15, 30, even 60 seconds of video preview caused so many button presses come back and leaving the page that YouTube had to add a buttonSkip.This was back in 2009. In general, the first 5 seconds are enough to capture the attention of the audience and keep it until the end of the video.

But we all understand that this rarely happens. When a YouTube ad prevents you from watching a video, what do you usually do? Watch the seconds count down until you can finally skip ads.

Fortunately, six seconds is enough to unobtrusively show a person an advertisement. And when brands create a dynamic, engaging short video, it helps to engage the audience much better.

So, if you are already using 6-second commercials in commercials, then big respect to you. And if not yet, then here are 10 great examples for inspiration to beat Vine record 2013.

YouTube Ads: 10 Amazing Examples of 6 Second Videos.

1) YouTube

This is definitely one of the most complex novels ever written. Thus, it was necessary to retell the very essence of the story simply and interestingly for the viewer.

Rethink, a Canadian agency, did just that. They have their own vision of the classic "Hamlet" of our time (in the world someone is constantly dying while Claudius presses the "Buy" button). This is how Hamlet was filmed in a modern digital interpretation.

2) Old Spice

You're probably not surprised that this is an advertisement for Old Spice. And they definitely laughed as hard as this guy's armpit sobbed =)

When you watch this video, you are so surprised that you don't even realize that Old Spice is trying to sell you deodorant. And while you're still smiling, the video you've chosen plays.

This is a smooth transition. And the audience loves it. All advertisers strive to satisfy their audience, that's why Weiden & Kennedyknow how to do it.

3) Chipsmore

I know you had it too.

When we see a "red grimace" ("Error" or "Video cannot be played or removed from public access”), we are disappointed.

Here's the thing: we just watched an ad, and behind it is a coveted video ... but here it is not. Then it seems that “there will be no kin, the electricity is over”, like in that movie, remember? Luckily, Chipsmore saved everyone.

Here, too, there is an impact on the emotional background of a person. At first there was disappointment that the link! was broken, and then the Chipsmore cookie shows up and makes it clear that everything is fine.

It evokes emotions, and the viewer likes it and the brand is remembered.

4) Road Lodge

Road Lodge positions its hotels as the best for relaxation and at reasonable prices.

If you watch the video, it is clear that they are scaring some potential customers away from their hotel and you are right.

Their honesty inspires confidence. They show that they value their customers more than short-term profits. Thus, they attract their target audience.

Road Lodge knows that the more honest they are with themselves, with their service, and they will definitely not disappoint their customers. This is the best way to maintain brand loyalty.

5) Under Armor

When playing baseball, nothing is more important than a player's personal statistics. It is a direct indicator of performance and even shows his worth as a person.

Under Armor tried to disprove this.

6) Mercedes-Benz

Mercedes uses fast cutscenes and the sound of a roaring engine to grab the audience's attention.

Thus, the audience sees and hears the speed of 60 km/h in just 3.8 seconds.

7) Universal Pictures

Universal Pictures used this teaser (short promotional video) to promote the full trailer for Jason Bourne, which has amassed over 14 million views.

And since there is a lot of random action in this video, it generated interest from the viewers and a huge buzz around the trailer itself.

8) Burn

Burn ads are as effective as they are visually appealing. And since your eye and brain can process visuals 60,000 times faster than text, the flaming fist comes in handy.

The slow motion effect makes the video take longer to comprehend, enhancing the viewing experience.

9) Airbnb

Weekends in the family circle - the best that can be.

You can explore interesting places and create everlasting memories with your loved ones. Whether there is a better ways bonding family ties?

Airbnb fully agrees. Agency TBWAmade an advertisement that shows the benefits of a family holiday. Fun together.

10) Geico

The Martin agency, creative partner of Geico created a real advertising masterpiece.

« Video not to be missed" (that's what it's called unskippable), was so good that he became video of 2016. And not without reason.

He sympathizes with you that you have to watch preview videos that you can’t miss in any way. But it is so original that you will watch it to the end, even though it is far from 6 seconds long.

Geico says it's unmissable because the video is already over. And in fact, you will not miss it, because it is very witty.

Maybe you've seen videos more popular than these? Leave links in the comments, share.

P.S. Subscribe to updates.

I hope this non-stressful material you liked it and it was helpful.

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The 30-second commercials that brands traditionally use are becoming less effective. It is becoming increasingly difficult for the audience to watch them to the end, and advertisers have to choose shorter formats. Over a year ago, YouTube introduced its 6-second commercials. Now Facebook is testing them, and Fox is introducing this format even on television. The Russian market is just beginning to respond to this Western trend in advertising.

YouTube set the tone with its Bumper ads

YouTube launched short Bumper ads in the spring of 2016. Since then, advertisers have tested over 300 campaigns in this format. The results showed that 9 out of 10 of these videos significantly increased response to the brand's ads, according to the site's internal data.

Google says that Bumper ads on YouTube are now gaining immense popularity among advertisers, including in the Russian market, and are well received by the audience. This is because the format is adapted for mobile users who watch short videos on smartphones and tablets.

According to Maria Morozova, Head of Large Accounts in the Branding sector at Google Russia, Bumper ads do not irritate the viewer and allow the brand to convey a key message and fix it in the memory of the target audience.

In addition, this format is almost half the price of a standard length video, which helps to reduce the average CPM for the campaign. Effective CPM, together with increased frequency, provides maximum reach within any advertising budget, adds a representative of Google Russia.

YouTube is not the only platform that offers short commercials. Fox announced in June that it would broadcast a 6-second commercial first on online platforms and then on TV. In July, Facebook revealed that it was testing 6-second videos with some of its advertisers.

“We're seeing a trend towards shorter ads, which are better viewed by users, although it's the 6-second videos that brands aren't posting as often yet. But this is a matter of time and habit to the format: the mobile audience in OK already exceeds the desktop audience, and it is in mobile that short videos are most relevant. So we expect that over time the bumper ads format will be used more often,” predicts OK Business Development Manager Semyon Boyarsky.

“All the major brands in one way or another “played” in this format, though not for long. Most of the communities in Vine ceased their activities in the same 2015, maximum in the middle of 2016 (Nike, MTV, etc.). But the merit of Vine and the 6-second format is that it has instilled in the user the habit of effectively consuming such a short video (gif videos, IG series, stories, etc.), and brands have learned to articulate their messages concisely and clearly,” - explains the general director of the agency Oksana Salikhova.

Brands are cautious with the new format

“The content that will be used in the video must be very memorable and emotional, so that the viewer gets a clear and vivid impression in just six seconds. And, what is even more difficult, at the same time, the connection with the brand must be maintained,” explains Efes Rus Senior Brand Manager Ekaterina Fonova.

The Russian office of Burger King agrees with this and clarifies that the format is inappropriate for image videos. The company believes that 6-second videos can be used in the media mix with great care.

“A bumper should not be the first (and probably not even the second) contact in a campaign. First, long formats should go (not necessarily on YouTube, although using their retargeting scheme is certainly much more convenient) that can convey the message with minimal loss. The purpose of the bumper is to remind, not to inform,” says Sergey Bakhtiyarov, marketing communications manager at Burger King.

Studio "Twentieth Century Fox CIS" started producing commercials Bumper ads as soon as they appeared, and was convinced of their effectiveness, comments Alexander Kovalenko, Head of Digital of the film distribution company.

The Russian market is on the verge of a new trend

With the advent of the Bumper ads format, many clients became interested in this placement, but rather not as an independent campaign, but as an integral part of the overall promotion strategy. For example, such a short advertising message can be used as a teaser for the main video campaign with a long video, notes Karina Gyulazyan, Senior Search & Performance Manager of Performics digital agency (part of the Publicis advertising group). Now the agency is launching for the first time advertising campaign, which will only use Bumper ads.

Interviewed media agencies indicate that the distribution of 6-second commercials in Russia is hampered by inertia and adherence to the stereotypes of the television market with its long advertising message formats.

“Despite the best international practices, advertisers on the Russian market are in no hurry to create a special creative for digital and continue to use adapted television stories,” says Anna Vasilyeva, Managing Director of the OMD DaVinci agency (part of the OMD OM Group).

Digital BBDO (part of Media Direction Group) is confident that Russian market will quickly pick up a new trend. The speed of information dissemination is growing, and people's attention span is decreasing, so short advertising formats are becoming a logical response to this trend of media consumption, Grigory Nemchenko, Digital Client Service Director of the agency, believes.

Attitude towards advertising modern man may be different. No one will completely reject it everywhere, since it is advertising that allows you to learn about a lot of useful and interesting things. However, commercials are perceived positively only in those moments when a person himself wants it, he is actually tuned in to watching them.

When there is absolutely no time, and advertising prevents quick viewing of an important video, it is unlikely that anyone will appreciate it adequately and positively, and you just want to remove it as soon as possible.

Quite often, parents who want to launch a cartoon for their baby are very irritated with advertising, but its display is preceded by an advertisement about alcoholic beverages or cigarettes. Intrusive commercials and blocks are undoubted companions for the most popular video hosting - YouTube.

For this reason, the number of people who want to get complete information on how to remove ads on YouTube is constantly growing.

There are users who frankly admit that they have only a superficial knowledge of computer skills, so they are especially wary of recommendations to install, implement, remove or remove something on their own.

For such people, tips are suitable, using which you can simply disable ads on YouTube.

How to watch a video without ads

Any video that is on YouTube channel, does not start immediately, it is necessarily preceded by a small commercial. Unfortunately, after watching such a video, there is no guarantee that intrusive advertising will not reappear during viewing.

Starting the video, the user finds a stopwatch indicating the amount of time during which they have to watch the commercial. After the time has elapsed, the inscription "Skip ads" appears, by clicking on which, you can immediately go to watching the video.

But even those few seconds at the beginning of each video are annoying, especially if you have to watch several videos in a row. To avoid wasting time, it is recommended to press the F5 button or simply refresh the page. After such simple tricks, the video starts without ads.

How to remove ad blocks using software tricks

It is absolutely not necessary to be advanced enough and a real dock in computer technology to learn tips on how to remove ads on YouTube while watching. It is enough just to get acquainted with them completely and immediately fix them in practice.

Adguard utility

Adguard is good because it allows you to disable absolutely all types of ads. Users highly appreciate it because it further protects the PC from the danger of infection coming from phishing or malicious web pages.

After installing the Adguard utility on your PC, you can immediately launch any video from YouTube and enjoy the fact that ad blocks no longer appear, nothing prevents you from watching movies comfortably.

Add-on Adblock

Another great method is to install a special add-on to the Adblock browser.

The good thing is that the site automatically recognizes from which browser the user was logged in. The user does not need to waste time filling out questionnaires, the site itself displays a button with a suggestion to install an important add-on.

By clicking on such a button, Adblock will install itself in the browser, add important changes in settings. After the next launch of any video on YouTube, the user will no longer find any advertising.

Code entry

There is another way, less popular because it is used by a much smaller number of people, but it also allows you to quite simply disable ads on YouTube.

If in everyday life browsers Opera or Google Chrome, you must first press the key combination Ctrl + Shift + J. This will allow you to call the control line, in which a special code is written - document.cookie="VISITOR_INFO1_LIVE=oKckVSqvaGw; path=/; domain=.youtube.com";window.location.reload(). It remains to press Enter, and the problem will be solved.

Those who use Mozilla Firefox need to write exactly the same code, but only the control line is called by a different key combination Ctrl + Shift + K. In Internet Explorer, the charm code is pasted directly into the console.

Advertising. It would seem that this word does not carry any emotions, but remember how it suddenly pops up when you watch a movie. Okay, once, but when this is repeated all the time, then willy-nilly, in a fit of anger and anger, you just want to take and smash your own computer to smithereens. Of course, sites live thanks to advertising, they can’t do without it, and you can somehow put up with it, but when you turn on a cartoon for a child, and there they start rolling cigarettes and gambling instead, you start to wonder - what will this child grow up to be? Below you will learn how to block ads on YouTube, since this site is one of the most common and famous for watching videos all over the Internet, and its popularity is not falling.

What is YouTube? Brief information

YouTube is one of the largest video hosting sites on the Internet, owned by Google today. Therefore, this service has hundreds of millions of visitors a day, and each of them faced such a problem as advertising. Of course, annoying ads are not only on this site, but due to the fact that it is on it great amount visitors, it is simply impossible to “pass” past commercials 30 seconds long.

on youtube

So how do you get rid of her? But there is nothing complicated about this, but many people think that this is not so. In fact, the YouTube service itself made a huge gift to its visitors in 2013 - now each user can turn off all ads on the site for their computer. In general, of course, YouTube is just conducting an experiment in which the largest video hosting site decided to test how its visitors behave. Just while visiting the YouTube site, you just need to enter the following command into the console of your browser:

="VISITOR_INFO1_LIVE=oKckVSqvaGw; path=/; domain=.youtube.com";.reload();

With the press of the ENTER key, advertising is gone! Bored, she will disappear from life, like a bad dream, and will never again get her appearance on the screen of a monitor or tablet. This line makes small changes to the YouTube cookie data, but this does not affect the operation of the computer itself. But then another question arises: « How to do it in different browsers? » Consider how to do this procedure in the most common browsers.

OPERA/CHROME

How to disable ads on YouTube in these browsers? The two most famous web browsers on the Internet, OPERA/CHROME, are not fully protected from ads themselves. You only need to remember that the version of OPERA must be from 15, that is, OPERA 15+. Suitable for operating systems Windows, Linux, ChromeOS. You need to simultaneously press the three keys Ctrl, Shift, J (Ctrl + Shift + J) and enter the above command. If you have a MAC operating system, you need to press Command-Option-J and also paste the command above into the console.

FIREFOX

Firefox is easier. It is necessary, as in the OPERA browser, to simultaneously press the three keys Ctrl + Shift + K and also enter the command. It works on Windows/Linux OS. If you take the Mac operating system, then you need to press Command-Option-K there and paste the necessary script.

INTERNET EXPLORER

On YouTube in this browser is also quite simple - just press the F12 key and, selecting the "Console" operation, enter the necessary command presented above. There are also many different programs that are designed to block ads. Among them are AdBlock, Ad Muncher, Adguard, HtFilter, ChrisPC Free Ads Blocker and many others.

adblock

Initially, the program was intended to be used only as a Firefox utility, but over time it gained momentum, and, having modernized it, the developers began to release the program for some other browsers. So, if you don't know about YouTube, just download this program. There are several varieties of it. For example, AdBlock Plus. This program automatically blocks many types of ads, including those on YouTube. Those 30 second clips just stop popping up. Also cease to pop up banners on various sites. This is very convenient, especially if there is traffic on the computer. If the program does not automatically block ads, then using the utility you can block them manually.

adguard

Another recommended program. Its beauty lies in the fact that it discreetly blocks everything and banners. And for those who do not know how to disable ads on YouTube, this is just a miracle and a godsend. It consists of 3 modular elements: anti-banner, anti-phishing and statistics. Very useful and handy program.

How to disable ads on YouTube

Thus, if you are so tired of advertising on YouTube, and you no longer have the strength to view it again and again, while such precious time flows into oblivion, then you can turn it off in two ways.

1. Just enter the code in the browser console.
2. Download and install a specific program that will block any ads, including banners.

All the proposed programs work stably, and their functionality works not only on YouTube, but also on other sites with advertisements and banners. And thanks to their developers, we can enjoy watching videos without ads and banners that everyone is already so tired of.