Business plan for a private kindergarten sample. We are opening a kindergarten. Business plan for financing the opening of a kindergarten

A business plan for a kindergarten involves the provision of services such as the maintenance, upbringing and education of a child. The idea does not require significant start-up investments and can be implemented in almost any city in Russia.

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Services provided

Services provided by a private institution:

  • daytime stay of the child in the garden;
  • nutrition;
  • classes;
  • walk in the fresh air.

Additionally the following may be offered:

  • developmental activities;
  • school preparation program;
  • accompanying the child to the section (if it is nearby);
  • overtime or overnight stay in the garden.

It should be noted that the number of services depends on the size of the establishment and the orientation towards a specific target audience. The more diverse these offers are, the higher the cost of your monthly fee.

Relevance

The relevance of organizing a private kindergarten (including at home) is due to:

  • annual increase in the birth rate;
  • the passion of young parents for a career that requires the investment of temporary resources (against the backdrop of the closure of some federal institutions);
  • moving to a new place of residence (you must join a state kindergarten after the birth of the baby);
  • the demands of parents in terms of nutrition and other conditions for the child’s stay;
  • provide a financial opportunity for a child best conditions food and staff relations;
  • the fashion for the use of modern educational methods in private institutions (Montessori classes);
  • the desire to place the child in a kindergarten with a small group size.

Market description and analysis

The kindergarten market in Russia can be characterized as follows:

  1. Nursery groups for children up to 36 months have ceased to exist since 2014. This applies to all government agencies.
  2. More than 2 million children are on the waiting list for public kindergartens.
  3. Over the past 20 years, the number of state kindergartens has been halved. At the same time, state policy in the form of assistance to families with children contributes to a rapid increase in the birth rate.
  4. Demand for child stay under the supervision of teachers in kindergartens significantly exceeds the supply. 10% of children do not get a place until they start school.
  5. In 2014, SANPIN sanitary standards for organizing the functioning of preschool institutions were approved. This provoked the entry of private entrepreneurs into the market.
  6. There are approximately 12,000 private gardens and 46,000 federal ones registered in Russia.
  7. Since 2012, kindergartens organized by large families began to appear. More than 530 of them are registered in Moscow.
  8. The officially permissible number of children in a public kindergarten group is 25–30 people, and up to 15 in a private kindergarten.

The cost of a child’s monthly stay in kindergarten in large cities and regional centers is as follows:

  • government institutions - 1000 rubles;
  • home stay - 6,000–15,000 rubles;
  • private establishments - 15,000–25,000 rubles.

The maximum cost of a monthly stay is 120,000 rubles in a private garden in Moscow.

Competitive advantages

Planning own business involves the selection and implementation of competitive advantages.

These could be the following ways to attract and retain your target audience:

  • availability of weekend groups;
  • flexible schedule work (in agreement with parents) - from 7 am to 21.00 pm;
  • high-quality materials for preparing children and activities during the day;
  • a variety of themed toys (for games in the store, hospital);
  • sports activities with a guest coach (rhythm, dancing);
  • installed video surveillance system for children;
  • presence of security;
  • 10% discount when paying for an annual subscription.

As an advantage, you can organize the following activities with children during the day:

  • drawing;
  • creation of applications and modeling;
  • soap making and culinary master classes;
  • making toys;
  • English (and/or Spanish);
  • lessons to get general information about peace and nature;
  • exciting picnic walks;
  • theater studio;
  • creating and presenting your own crafts based on the fairy tales you read (materials provided);
  • fairytale therapy with a visiting child psychologist 1–2 times a week;
  • morning exercises.

Advertising campaign

To ensure recognition, you can use advertising methods such as:

  • colorful decoration of the room with the creation of a large bright sign (5,000 rubles);
  • leaflets that can be distributed several months in advance official opening with the help of a promoter or through children's stores (1000 rubles);
  • banner in the area of ​​a supermarket or large children's store(10,000 rubles);
  • own website (15,000 rubles);
  • advertising through mom bloggers (3,000 rubles).

Step-by-step opening instructions

The implementation of a commercial idea begins with a business plan for a kindergarten with economic calculations. The finished project can be downloaded for free on the Internet and adapted according to economic zoning, or compiled independently.

After final approval of the business plan, the following actions are performed:

  1. Registration of an enterprise.
  2. Obtaining permits from government agencies.
  3. Searching for premises to renovate or rent. Construction of a new building is also permitted.
  4. Repair work.
  5. Carrying out marketing activities.
  6. Equipping the garden with equipment and other supplies. Including ordering toys and teaching aids.
  7. Recruitment.

Detailed instructions for opening a private kindergarten are taken from the channel “How to open a private kindergarten».

Documents

The first step is to apply for registration as an individual entrepreneur or LLC. This can be done online or in person at the Registration Center. You must have your passport with you. If several founders are planned, it is necessary to draw up an appropriate protocol and provide the Charter of the future enterprise. Registration takes 3–10 business days and costs about 800 rubles (state fee).

  • Pension Fund;
  • Social Insurance Fund;
  • Fire service.

It should be noted that when choosing a type of activity such as child care, it is not necessary to obtain a license.

Room and design

According to SANPIN Decree No. 68 on the requirements for premises of preschool institutions, the layout of a kindergarten includes:

  • dining room with an area of ​​20 m2;
  • bedroom - 18 m2;
  • game room - 18 m2;
  • dressing room - 15 m2;
  • kitchen - 9 m2;
  • utility room for washing and storing equipment - 3 m2;
  • bathroom - 3 m2.

Thus, you can rent the premises of an old state kindergarten or a 3-room apartment with an improved layout. Rent will cost 15,000 – 35,000 rubles depending on the location.

For interior design you can use:

  • bright furniture;
  • funny pictures;
  • interesting posters;
  • colorful carpets.

The main thing is to make a room in the kindergarten:

  • spacious;
  • attractive to parents;
  • interesting for children.

Repairs will cost approximately 50,000 rubles.

It is important to pay attention to the availability of an outdoor play area. There are such areas on the territory of the state garden; it is enough to paint them and bring sand into the sandboxes. If you rent an apartment, you must initially choose a place near modern playgrounds.

Equipment and inventory

Equipment and inventory can be purchased new or used. You can order special beds and children's tables via the Internet.

To complete a private kindergarten you need:

Thus, you will need to invest from 281,500 rubles.

Staff

To work in a private kindergarten you will need to carefully select staff consisting of:

Job titleNumber of employeesCandidate requirementsResponsibilitiesSalary in rubles
Accountant1
  • work experience of 3 years;
  • age up to 50 years.
  • maintaining accounting documentation;
  • preparation and submission of reports.
30 000
Nurse2
  • work experience of 5 years;
  • medical education.
  • assessment of the condition of a child brought to kindergarten;
  • providing first aid if necessary.
15 000
Educator2
  • teacher education;
  • love for children;
  • equilibrium;
  • continuous work experience of 4 years.
  • conducting developmental classes;
  • child supervision;
  • maintaining and organizing the daily routine.
20 000
Assistant teacher (nanny)2
  • teacher education;
  • love for children;
  • stress resistance;
  • At least 3 years of experience working with children.
  • assistance to the teacher in organizing the daily routine;
  • control over children.
10 000
Cook2
  • special education;
  • work experience of at least 3 years.
  • menu creation;
  • control of product purchases;
  • cooking;
  • compliance with SES standards in the kitchen.
20 000
Cleaning woman1
  • punctuality;
  • obligation;
  • cleanliness.
  • cleaning of premises twice a day.
10 000

Thus, the salary fund per month will be 170,000 rubles.

Financial plan

For financial calculations The following input data is used:

  • private kindergarten registered as LLC;
  • number of places - 15;
  • work schedule - from 7 to 20.00 from Monday to Friday;
  • work on weekends: Saturday from 8 to 18, Sun - by agreement;
  • The premises are taken on a long-term lease.

How much does it cost to open?

To determine the amount starting capital, the following costs are considered:

Regular expenses

Monthly costs will be:

Income

The cost of payment per month is 20,000 rubles per child. In case of illness, the cost is not compensated. If parents warn about the absence of their son or daughter for a period of more than 2 weeks in advance, the amount allocated for food is removed from the subscription fee.

Thus, when the kindergarten is filled with 15 people, the monthly income will be 300,000 rubles. Net profit - 51,000 rubles. It should be noted that rapid full occupancy can be achieved with an early start advertising campaign.

Schedule

From the moment the idea arises to its full implementation, 6–9 months will pass.

Stage1 month2 months3 months4 months5 months6 months7 months
Market analysis+
Preparation of a business plan +
Preparation of a package of documents +
Obtaining additional permissions +
Renting premises +
Repair work +
Purchasing and completing inventory +
Recruitment +
Advertising activities + + + +
Opening +

A highly profitable business can be opened in any area where there is demand for a certain product or service. With the increase in the birth rate in our country, in recent years there has been a serious shortage of places in public education institutions for children preschool age. The state, unfortunately, is unable to ensure that every child has the opportunity to attend kindergarten, so special conditions provides an opportunity for businesses to organize a private preschool institution. This article will look at an example of a business plan for a kindergarten that can be opened with minimal financial costs.

Where to start?

The development of a business plan for a home kindergarten should begin only after serious marketing research. Opening a private preschool is not that difficult, but with a high level of competition it will not be easy to make a profit.

First of all, it is necessary to study the gender and age structure of the population of the area where it is planned to organize this type of business. The profitability of a private kindergarten is possible only if a group of 5 - 7 children is recruited. If there are a large number of people of retirement age living in the area where the preschool institution is opening, as well as if there are a significant number of already operating private kindergartens, it is better to move the business to a new location where the conditions for doing business will be more suitable.

It is better to start this type of business in newly built microdistricts, where the majority of the population are young families with children. In such neighborhoods, even if there are municipal preschool institutions within walking distance, parents will have to wait for several years in line for their child, so a private kindergarten in such places will certainly be in demand. In addition, a private kindergarten may offer a more attractive child development program, for example, teaching a foreign language and playing musical instruments. Therefore, in order not to miss the opportunity to open a private kindergarten when competition is minimal, it is recommended that immediately after the analysis you begin to develop a detailed business plan.

To carry out a more thorough analysis of the situation on the market for educational services, you can contact the administration of the locality, where you can obtain the necessary information from the education department.

When information about the demand for this type of service is received, it is necessary to select premises for a private kindergarten that would meet all safety standards, and payment of rent would not be too burdensome.

Choosing a room for a kindergarten

Choosing the right premises for opening a private kindergarten is half the battle. And if, for example, furniture, repairs or an employee can be replaced within a short time, then if you move to a new location, business promotion will need to start all over again. For successful management For this type of business activity, when choosing premises you should pay attention to the following points:

  • The premise for the kindergarten should be located in a convenient location so that parents from nearby houses can easily find it. That is, by locating the kindergarten in a passage place where there is a sufficiently large traffic flow, one can hope for “self-filling” without high costs for business advertising.
  • The optimal location for the premises for a kindergarten is the 1st floor of the building. It will not be very convenient for small children to go up to a higher floor or go down to a basement or semi-basement.
  • It is advisable to locate a private kindergarten in close proximity to a public transport stop. If there is a car parking next to the preschool institution, this will also attract more customers.
  • A very good place to locate a private kindergarten is the area next to a children's store, a children's clinic, or a maternity hospital. The opposite effect can be achieved by locating such an institution not far from a bathhouse, sauna or liquor store.
  • The premises must have good natural light, spacious rooms, connection to electricity, water supply and sewerage. In winter, it is also necessary to organize uninterrupted heating, and in summer, a sufficient level of air ventilation.
  • The premises of the kindergarten must be redecorated using materials that are safe for the health of the child.
  • Kindergarten premises in mandatory, connects to the fire and security alarm system.
  • A mini-kindergarten can also be opened at home, and many financial expenses can be avoided.

A ready-made business plan for a kindergarten opened in a rented premises must necessarily include an item for rental expenses.

Recruitment

The financial plan of a kindergarten cannot be fully displayed without the cost of paying employees. For efficient functioning preschool You will need to hire personnel in the following specialties:

  • Educator.
  • Nanny.
  • Nurse.
  • Cook.

It is possible for one person to combine several positions, but the quality of work should not deteriorate. When hired, a specialist must have a valid medical certificate and necessary to perform official duties qualification. All documents must be current and valid, because if, during an inspection of a private kindergarten by the relevant authorities, a discrepancy is discovered with the position held and the qualifications of the employee, the business may suffer serious losses in the form of fines.

In addition to the necessary documents for employment and confirmation of health, an employee of a private preschool institution is required to undergo advanced training courses every 3 years.

Advertising campaign expenses

In order for the group of children to be fully staffed from the first days of the kindergarten, it is recommended to start an advertising campaign long before the opening of a private preschool institution. The marketing plan for a private kindergarten should include the cost of designer services. It is advisable to develop an original kindergarten logo that will be used for an advertising campaign.

In the 21st century, every self-respecting company or firm is required to have its own website on the Internet, so before opening a kindergarten, you can create it yourself or order specialists an Internet page describing the services of a preschool institution, indicating opening hours, as well as the exact opening date. The website must be properly designed and optimized for search engines. With a high-quality approach to an advertising campaign on the Internet, you can get 100% staffing of the establishment only by posting information through this type electronic communication. You can advertise inexpensively through free newspaper advertisements. In such publications, advertising for business is provided on a paid basis, but the cost of the ad is not too high. It is recommended to place outdoor advertising only in the area where it is planned to open a private kindergarten. It is unlikely that parents will bring their children to a kindergarten located in another part of the city, so this type of advertising is recommended to be placed only in the area where it is planned to open a preschool educational institution.

A good result in attracting customers can be obtained by placing printed materials in places where children are found in large numbers. For example, advertising booklets distributed through children's stores, clubs and sports sections will help convey information to parents with small children.

Initial capital for opening a private kindergarten

The amount of investments that will need to be made in the first months after the opening of a private kindergarten is relatively small, but in order to maximize the amount of expenses, it is necessary to understand exactly what needs the funds will be “flowed” into during the initial period of conducting such business activities. A sample kindergarten business plan with calculations will be given below, but all figures are averages and, depending on the region, may have greater or lesser significance. To organize a kindergarten you will need:

  • Registration of entrepreneurial activity - from 1200 to 60 thousand rubles.
  • Rent of premises - 30 - 80 thousand rubles.
  • Renovation of the premises - 100 thousand rubles.
  • Purchase of furniture - 40 thousand rubles.
  • Purchase of equipment - 50 thousand rubles.
  • Advertising campaign - 10 - 20 thousand rubles.
  • Other expenses - 10 thousand rubles.

The final minimum amount for opening a private kindergarten will be 240 thousand rubles, but this amount of initial expenses can be significantly increased if:

  • Contacting specialized intermediary firms to register business activities.
  • Rent premises in the city center in the most accessible places.
  • Self-construction of premises.

The costs of organizing a private kindergarten will increase by an order of magnitude if the premises are built independently. Despite the significant costs at the initial stage, the rental cost item will be completely absent, so the level of monthly expenses will be noticeably lower.

After the preschool institution begins operating, the business plan for opening a private kindergarten from scratch must be supplemented with expenses for paying salaries to employees, paying for utilities, and the cost of purchasing food and consumables.

Calculation of profitability of a private kindergarten

When production plan will be fully compiled, it is necessary to calculate the profitability of such a business. The average price for private kindergarten services in a full-day group is 30,000 rubles, and general monthly expenses will amount to at least 150 thousand rubles, so in order to reach the cost price it is necessary to recruit a group of 5 children. With a larger number of pupils, a private kindergarten will generate profit, from which it will be necessary to pay income tax, as well as mandatory contributions to the Pension Fund and compulsory medical insurance.

If a business plan for organizing and developing a mini-kindergarten is correctly developed, then full payback is possible within 2 - 3 months. Typically, the payback of a business in this area occurs within 1 year, even in small settlements and a high level of competition. The competitiveness of this type of business directly affects the level of profitability, because only with a properly selected program for raising children, providing good nutrition and child care can you attract clients who are always very demanding about the quality of this type of service.

Risks when opening a private kindergarten

When opening a private kindergarten, the following risks are possible:

  • Failure to comply with the rules for conducting this type of business may result in the imposition of penalties on the entrepreneur, up to and including the complete closure of the educational institution.
  • When hiring people, it is very difficult to thoroughly check their professional level and human qualities applicants, therefore, in the process of doing business, various inconsistencies and deviations are possible, which can have a very negative impact on the reputation of a private preschool institution.
  • When running a business, there is a high risk of unplanned financial expenses. Costs may be incurred not only for the purchase of new toys and furniture, but also for wall decoration elements that may be damaged as a result of children's games.

Regardless of the level of risks, if you want to engage in this type of business, you can ensure the stable efficiency of the project, and, even with temporary difficulties in business, stay afloat.

Conclusion

How to draw up a business plan for a private kindergarten at home or in rented premises is described in detail in this article. If compiled correctly organizational plan, and the pricing of this type of service has been calculated, then a good level of profitability can be achieved already in the first year of doing business.

Business plan Private kindergarten. The presented business plan is a project of a private kindergarten “Carousel”, which is located in the Sverdlovsk district of the city of Perm. The goals of the activity will be to provide high-quality and professional services in the field of educating our future generation. The approximate profit of this project should be about 100,000 rubles per month. At the same time, the invested funds for opening are about 470,000 rubles. The project pays for itself in 4.5 months, which shows the profitability of the project.

This project of a private kindergarten is promising for several reasons: firstly, the general positive trend assumes that people have the opportunity and want to pay, if only their children receive proper attention, such that teachers of state kindergartens are not able to provide, secondly , a private kindergarten, although not very familiar to residents of our city, is already a fairly common phenomenon offering high-quality and non-standard services. Thirdly, there are few similar institutions in Perm, which means the creation of a new kindergarten will attract a lot of people who want to take advantage of innovative services.

In our city, there are all the opportunities to open this type of business. In this period of time, there is a large shortage of places in kindergartens, but people are already ready to buy more expensive attention for their children. The prospect of waiting for vacant places is no longer relevant, the population is ready to spend reasonable money on “love and kindness” for their children, but unfortunately there are no places where they can turn with such a request. Our company is their salvation; if parents have no one to leave their child with at home, they do not have time to study with him, then our kindergarten will be happy to help them with this. We always listen to the wishes of our client, have a flexible work schedule, qualified employees, and can find an approach to each child individually.

Industry Description

The first kindergartens in pre-revolutionary Russia were opened in the 60s of the XIX century. In 1914 there were only 150 of them and 4 thousand children attended them. Today, in our country, there has come a time of severe shortage of places for children in preschool institutions, but despite the opportunity for some parents to enroll their child in a state kindergarten, they are in no hurry with such a seemingly successful solution to the issue. According to the press service of the Ministry of Education and Science of the Russian Federation, today there are about 47 thousand municipal preschool educational institutions operating in Russia. New generation parents often believe that the quality of child care will directly depend on the amount of money invested. And they are willing to pay: for high-quality teachers, good care, healthy eating. Even love and a warm attitude, although they say, money can’t buy it.

We still have few private kindergartens. A private kindergarten is usually called a duly registered preschool educational institution that operates in accordance with the Law of the Russian Federation “On Education”, has a state license and premises that meet the requirements for a preschool educational institution (usually its own or rented separate low-rise building with an adjacent closed building). territory), which is our project. But there is already a stable demand for them. The main competitive advantages of private gardens are safety, security, and their own closed area for walking.

Characteristics of the planning object

The location plays an important role for this project. It also relates to the continued safety of children, their health, and the development and popularity of business.

Proposed location of the future kindergarten, st. Sibirskaya near Gorky Park is a place favorable for the growth and prevention of a growing child’s body. As for the premises of the kindergarten itself, it will be a previously personal plot of land with a house, 100 square meters, renovated in European style, the rent of which will be:

500 rubles per 1 square meter. It is possible to rent with subsequent purchase, after covering the losses, further redevelopment is also planned, due to the lack of the number of available rooms for the convenience of organizing life activities, which will include separate rooms for games and sleep, a medical office, a director’s room, a bathroom, a kitchen, dining room, dressing room and hall. There will be a playground for children in the area adjacent to the house.

A detached house, surrounded by a fence, remote from city enterprises, from abundance retail outlets, is the key to clean and fresh air. This territory and the building standing on it are the most profitable and promising place for setting up a kindergarten; it is not only safe for children’s everyday life, but will also not have any impact on negative impact on local residents noise and din of restlessness. The nearby Gorky City Cultural Park is convenient for walks and physical development activities with children. It is also a convenient location in terms of accessible transportation. The kindergarten is designed to meet the needs of city residents in providing leisure time for their children. If parents have no one to leave their child at home with, they do not have time to study with him, then our company will be happy to help them with this. Our kindergarten always listens to the wishes of its client, we have a flexible work schedule, qualified employees, and can find an approach to each child individually. With only 20 children in the group, each one is given the amount of attention they need. The kindergarten has a homely and calm atmosphere. In emergency situations, it is possible to leave the child overnight.

Our company offers a wide range of services to future small clients. Activities and leisure will be carried out according to certain standards from the beginning of the working day - from 9 o’clock until the “last client”, it includes 4 meals a day for children, games and activities, walks, naps, free time for children.

So, meals include breakfast, lunch, afternoon snack and dinner. All products are of the highest quality, the composition of certain vitamins and taking into account the characteristics of children, the menu is compiled every season.

A mandatory condition of everyday life in kindergarten is the children's nap during the day (from 15:00-16:00), which will provide them with good health and favorable development.

A specially developed methodology for conducting educational games, clubs, and physical activity (exercises, sports games). It is planned to organize competitions, go to theaters, and animal exhibitions. Hold children's parties ( New Year, children's birthdays) and matinees (by agreement with parents). Joint trips with parents and their children on picnics (optional).

Business concept:

A full range of services is provided - maintenance, upbringing and education. The newly created company offers a variety of types and forms of services:

  1. year-round with flexible work schedule;
  2. a large selection of clubs and activities.
  3. Aesthetic development - music, dancing, painting, singing;
  4. variety of daily routine
  5. holding children's parties and matinees;
  6. organization of trips to puppet theater and to the drama theater for children's performances;
  7. organizing trips to animal and bird exhibitions.

All this is offered at the request of mothers for their children.

Services will be provided by qualified specialists in their field with sufficient experience in this field. The workforce will be small, due to their versatility, this will ensure a calm and friendly psychological environment for the team, which is beneficial for children.

Analysis of the organization's business environment

It is necessary to research the market from the customers' perspective.

Main consumers of services:

  • Residents of the city center where the kindergarten will be located.

On modern stage, in Perm this business underdeveloped State kindergartens are overcrowded, and the prospect of waiting for vacant places does not inspire hope, and it is unlikely that this institution will provide adequate attention to the child. The presented project has every chance of becoming promising and receiving further development, since demand in this area exceeds supply.

To more clearly define the target audience of the company, market segmentation is carried out, which makes it possible to:

— more accurately outline the target market according to the client’s needs;

- determine the advantages or weaknesses of a particular organization for the development of of this market and promotion of your services;

— more clearly set goals and predict the possibilities of successfully running a marketing program.

To successfully implement its services, an organization needs to differentiate clients in order to identify those who could become potential consumers of the organization’s services.

Market segmentation criteria for individuals are:

social affiliation - workers, employees, pensioners, businessmen;

income level – medium, low, high.

Mainly, the services of a private kindergarten will be used by working people, high income(possibly with an average income), as well as businessmen with high family income. The most attractive things about this project are the flexible work schedule and individual approach to the child. Working people who have sufficient income and care about their child’s present, in the absence of free places in state kindergarten institutions, will definitely use the services of a private kindergarten.

Marketing plan

In the conditions of market relations, the use of marketing is objectively necessary, since it shows enterprises and organizations the most correct ways to increase the efficiency of their activities, focused on the consumer of the services sold.

Marketing management is the creation of conditions for the company to operate under which it can successfully complete its tasks. For this project, this is important, since this is still a developing sector of the service market.

The main goal (Business plan for a private kindergarten) of the company (kindergarten) being designed is to penetrate the market and subsequently exist in it. The main services of the kindergarten are, of course, educational services, and a further range of services is built around them. Therefore in product policy The main emphasis is on the selection of qualified personnel and a variety of leisure activities. This is one of the company's competitive advantages.

Since the demand for education services is constant with little seasonal influence(in the summer it decreases), then it is necessary to create advantages over other competitors that have already existed for a long time. To organize a kindergarten, you need to apply several strategies:

  1. a segmentation strategy that will allow you to find out how many market segments need to be covered when selling services. Making a decision depends on economic significance individual segments and competitor behavior;
  2. a strategy for the development and promotion of services, which involves solving growth problems through the production of new services that will be sold in an already developed market;
  3. innovation strategy, which involves the creation of new services.

Compared to its competitors, the kindergarten occupies a stable position in the market. The newly created company needs to carry out a number of measures to improve the quality of services and win the sympathy of customers. Polite treatment of clients, a wide range of services offered, high quality services - all this will undoubtedly win the sympathy of clients.

Thus, through segmentation, consumer needs are better met. Knowing the client's reaction to the services offered allows you to more effectively allocate funds allocated for marketing in accordance with the market situation. When implementing an innovation strategy, you can attract additional customers by creating new services. However, their implementation is associated with certain risks. The possibility of such a risk can be reduced through long-term planning in the area of ​​the emergence of new information with constant contact with consumers.

The new policy should be carried out taking into account that the price of services does not exceed the price level that ensures these services at a competitive level. Decisions made in the field of pricing are important in the marketing strategy of the company.

Promoting services to the market involves a combination of various types of activities to convey information about the merits of the services offered to potential clients and stimulate them. Methods of promoting services to the market include: advertising activities, sales promotion, public relations, personal services. Depending on the purpose pursued by advertising, you can use one of the possible directions related to the formation of a positive image of services in the client, defining the image of the organization, stimulating consumption and the desire to attract the client.

It should be noted that advertising is very closely related to the process of establishing the image of the kindergarten. The goals of advertising are to inform potential clients about the opening of a new educational institution, form a positive opinion about the kindergarten, and attract a large number of clients. The advertising budget for the first time of work will be about 10,000 rubles. These funds are planned to be spent on placing advertising booklets in places where there are large concentrations of parents and children.

Demand generation is about informing a potential customer that certain types of services exist that would meet their needs today.

One of the difficulties of organizing a project is finding suppliers finished products and forming a stable connection with them. When concluding a supply agreement, it is necessary to take into account all possible cases of supply failures or improper implementation, as well as the liability of the parties.

Production Business Plan Private kindergarten

The following places will be equipped:

  • for educational activities and free games (toys, stationery, methodological manuals, children's furniture and equipment); plus workplace With musical instrument, toys and equipment for physical activities and outdoor games;
  • for sleeping (beds, bedding, at least 2 sets per child),
  • for storing outerwear and a change of clothes (individual lockers, children's sofas),
  • for eating (dishes, cutlery, furniture);
  • for sanitary and hygienic procedures (pots and/or toilets, towels, household supplies).
  • dining room (cooking utensils, household appliances, furniture.);
  • medical office (furniture, special furniture and medical equipment, medicines and instruments, refrigerator, overalls, etc.)

The purpose of creating this company as a commercial organization is, first of all, to make a profit by providing education and training services for preschool children.

In subsequent stages it is planned:

  • with the help of advertising, to achieve fame and popularity of the organization, becoming a children's institution of the highest level of development and service for children, to educate a comprehensively developed and physically strong personality of the child of today's New and difficult times;
  • ensure large and stable attendance of kindergarten clients over the year;
  • win the trust of your clients by providing quality services;
  • within 5 years, purchase a plot of land and a house into the private ownership of the company;
  • become sustainable organization in the market for these services.

Achieving the set goals will be the key to further successful and profitable existence in the market.

Organizational Business Plan Private kindergarten

This project is related to the service sector. Consumers will mainly be families with middle and high incomes. At the formation stage, the company assumes sole ownership and registration as an individual entrepreneur. A registered institution is subject to mandatory registration with the tax authorities (with the assignment of a TIN - taxpayer identification number). It is also necessary to obtain a license to open such an establishment; this is a very costly and troublesome procedure. Let's estimate the costs of this procedure:

  • conclusion of the Fire Service (issued free of charge, but subject to all fire safety requirements being met including: fire alarm; per month, equipping it with fire extinguishers - 20,000 rubles).

Total: about 20,000 rubles

Assistance in the correct and competent execution of all necessary documentation will be provided by attorneys and law firms.

The organization's labor resources are the main resources of each company, the quality of selection and the effectiveness of their use largely determine the results of the organization's activities. At the level separate organization instead of the term " labor resources"The term "staff" is often used. The personnel of an organization is usually understood as the main (regular) composition of the company's employees.

Since our company is designed to serve only 20 children, the staff will be small.

To implement this project, the following organizational structure is proposed:

Nurse

Security Guard

The above structure of personnel management can be considered linear. It allows the director to quickly manage the work of the kindergarten and keep abreast of events.

The head of this kindergarten is the director, who is also the chief accountant. The specialists are kindergarten teachers. TO service personnel may include: a security guard, a nanny and a nurse.

1. Director.

It is an independent unit of the company. Also the chief accountant of a kindergarten, due to the small amount of work.

— organizes all the work of the kindergarten;

- carries full responsibility for his fortune and condition labor collective;

- represents the organization in all government agencies and higher institutions;

- manages the property of the kindergarten;

— issues orders for the organization in accordance with labor legislation;

— hires and fires employees;

— maintains tax records;

— carries out economic planning;

— negotiates with baby food suppliers;

- Responsible for the smooth functioning of the company.

The director's working day is 10 hours without a break and 9 hours with a break (from 12:00 to 13:00). The work schedule is every day, taking into account the presence of children. It is possible to work on holidays, depending on the amount of financial work in the kindergarten.

The director's vacation is carried out in accordance with the work schedule of the kindergarten and its further development (the kindergarten can operate in the summer), then the vacation (which is 1.5 months) will be divided into weeks and carried out in agreement with the staff.

The director of the company will be paid according to a time-based wage system (a simple piece-rate system), which is based on the salary for the actual time worked.

The cost of an hour of work for the director is 150 rubles.

On average there are 24 days in a month

The average salary per month will be – 150*10*24= 36000

Depending on the number of working days, the director's salary will vary.

2. Educator .

(Part-time music teacher)

Age from 30 to 47 years (female). Without VP. Preferably having your own children. Minimum 7 years of experience in this field is preferred. Must have a higher education degree qualification category teachers primary classes. Must have a diploma from a music school in the piano department.

Its functions include:

- care and feeding of children;

The teacher's working day is 10 hours (from 9:00 to 19:00). The work schedule is 12 working days per month. It is possible to work on holidays if you have children. It is possible to call on non-working days to replace another teacher (payment in the 2nd amount). Vacation is 1 month per year (most likely in the summer).

A teacher's salary is calculated according to a time-based wage system (time-based bonus system), which is based on the number of hours worked.

The cost of an hour of work is 100 rubles. + 40 rub. as a music teacher

The average monthly salary without bonus will be 140*10*12=16,800 rubles.

3. Educator.

(Part-time art teacher)

Subordinate to the director. He is a specialist in educational activities.

Age from 30 to 47 years (female). Without VP. Preferably having your own children. Minimum 7 years of experience in this field is preferred. Must have the highest qualification category as a primary school teacher. Must have a diploma from an art school.

Hired by personal interview.

Its functions include:

— conducting music and singing classes with children;

— conducting educational and training sessions;

— monitoring the safety of children;

- care and feeding of children;

— organization of trips and walks;

— organization and conduct festive events;

- collection cash on excursions, exhibitions, etc.;

— carrying out parent meetings;

— notifying parents about the condition of their children (in emergency situations).

The teacher's working day is 10 hours (from 9:00 to 19:00). Working schedule 12 days a month. It is possible to work on holidays if clients have children. It is possible to call on non-working days to replace another teacher (payment in the 2nd amount). Vacation is 1 month per year (most likely in the summer). A teacher’s salary is calculated according to a time-based wage system (time-based bonus system), which is based on the number of hours worked. The cost of an hour of work is 100 rubles. + 40 rub. as an art teacher

Number of working days in a month – 12 days

The average monthly salary without bonus will be 140 * 10 * 12 = 16,800 rubles.

Depending on the additional working days, the teacher’s salary will vary.

4. Nanny.

Subordinate to the teacher. Accepted and approved for work by the director.

Age from 20 to 40 years (female). Without VP. Mandatory secondary specialized education (regional methodological education). The presence of such qualities as: accuracy, diligence, attentiveness, friendliness.

Hired by personal interview.

Its functions include:

— sanitary treatment of premises;

- cleaning and making beds;

— washing and ironing children's pastel linen;

- preparing lunch and dinner daily;

— assistance in organizing children to the teacher.

The nanny's working day is 9 hours (from 9:00-18:00). Work schedule 12 days a month. Possible to work on holidays (on call from management), payment at the 2nd rate.

Vacation is 1 month (optional).

The nanny's salary is calculated according to a time-based wage system (time-based bonus system), which is based on the number of hours worked.

The cost of an hour of work is 90 rubles.

Number of working days in a month – 12 days

The average monthly salary without bonus will be 90*9*12=9720 rubles.

Depending on the additional working days, the nanny's salary will vary.

5.Med. sister.

Subordinate to the director. He is a specialist in medical activities.

Age from 27 to 50 years (female). At least 2 years of experience in this field is desirable. A diploma of higher medical education is required.

Applies to jobs based on a personal interview.

Main functions:

- medical management cards about the child’s health status;

— provision, if necessary, of primary care;

- vaccinating children against diseases.

Working day honey. sisters is 6 hours (from 10:00-16:00). Work schedule: 20 working days per month. It is possible to work on holidays, on call from management.

Vacation is 1 month per year (optional.

Medical salary Sisters are paid according to a time-based wage system (a simple piece-rate system), which is based on the number of hours worked.

The cost of an hour of work is 85 rubles.

Number of working days in a month – 20 days

The average salary per month will be 85*6*20=10,200 rubles.

Depending on additional working days, medical wages. sisters will change.

6. Security guard.

Subordinate to the director.

Age from 30 to 40 years (male). Without VP. Strong build. Hired by personal interview.

Its functions include:

— security of the kindergarten building and the surrounding area;

- report any damage caused to the director of the company.

Working hours are 12 hours (from 06:00 to 18:00). Work schedule - 15 days per month. Vacation – 1 month (optional).

The security guard's salary is calculated according to a time-based wage system (a simple piece-rate system), which is based on the number of hours worked.

The cost of an hour of work is 60 rubles.

Average number of working days in a month – 15 days

The average salary per month will be 60*12*15=10800 rubles

Depending on the number of days in a month, the security guard's salary will vary.

7. Cook

Woman, 25-50 years old. Without VP. Work experience is desirable.

Hired by personal interview.

- preparing breakfast, lunch, afternoon snack and dinner.

The working day is 8 hours (from 9:00-17:00) daily. Vacation - 1 month (optional). The cook's salary is calculated according to a time-based wage system (a simple piece-rate system), which is based on the number of hours worked.

The cost of an hour of work is 90 rubles.

Average number of working days in a month – 24 days

The average salary per month will be – 90*8*24=17280

Depending on the number of days in a month, a cook's salary will vary.

At the end of each month of work, performance evaluation and possible rewards are planned.

Financial Business Plan Private kindergarten

The presented business plan is designed to be implemented exclusively using our own funds.

Basic initial costs:

Name of cost typeApproximate cost (RUB per month)
Premises rent50000
Public utilities10 000
Redevelopment of the premises80000
Fire safety20 000
Furniture (children's tables, chairs, etc.) for 20 people.80000
Bedding for 20 people25000
Educational materials (from plasticine to piano)30000
Telephonization5000
Purchase of technical equipment (electric stove, refrigerator, etc.)60000
Marketing expenses (various types of advertising)10 500

In addition, baby food can be included in the expense section. Our project involves supporting 20 children; about 72,000 rubles will be spent on food per month. excluding increased prices for products and delivery.

TOTAL: about 427,000 rubles. to get started.

After the work has been completed, the premises will fully comply with the requirements of the Sanitary Standards and Rules for preschool institutions and the educational program; the following places will be equipped:

1.for educational activities and free play (toys, stationery, teaching aids, children's furniture and equipment); plus a workplace with a musical instrument, toys and equipment for physical activities and outdoor games;

2.for sleeping (beds, bedding, at least 2 sets per child),

3.for storage of outerwear and a change of clothes (individual lockers, children's sofas),

4.for eating (dishes, cutlery, furniture);

5.for sanitary and hygienic procedures (pots and/or toilets, towels, household supplies).

In addition, workplaces will be equipped in the garden for the purpose of accompanying children:

6.dining room (cooking utensils, household appliances, furniture, etc.);

7.medical office (furniture, special furniture and medical equipment, medicines and instruments, refrigerator, overalls, etc.);

8. director’s office (furniture, office equipment, office, etc.).

Total fixed costs (per month)Total variable costs (per month)
  • premises rental
  • salary for employees
  • public utilities
  • telephone services
  • 4 meals a day
  • main households accessories, inventory

(detergents, dishes, cutlery, towels, medicines, etc.)

sum
  • excursions, exhibitions, trips to the circus, puppet theater, etc.
  • auxiliary equipment

(educational games, stationery, teaching aids, etc.)

  • Advertising
sum
50000 RUR 172 720 RUR 10000 RUR 1000 RUR 72000 RUR7000 rub. 10000 rub.

Key financial indicators:

The price of the service is designed for consumers with high incomes and stable income.

The future kindergarten will begin its work in September 2010. It is possible to work around the clock, at the request of parents, as well as work in the summer. Payment for services is monthly, plus certain types of services (clubs, trips to the theater, etc.)

So, based on the presented calculations, we can conclude that the presented business plan for the kindergarten is profitable and possible in real implementation.

Staffing Schedule.

Job titleNumber of peopleCost per hourAbout an hour. per dayNumber of working days per month.SalaryTotal wage fund
Director1 150 10 24 36000 36000
Part-time teacher Teaches music2 140 10 12 16800 33600
Part-time teacher. Drawing teacher2 140 10 12 16800 33600
Nanny2 90 9 12 9720 19440
Nurse1 85 6 20 10200 10200
Cook1 90 8 24 17280 17280
security guard2 60 12 15 10800 21600
Total: 171720

Plan report of income and expenses

Cash flow report

1 quarter2nd quarter3rd quarter4th quarter
Revenue1320000 1320000 1320000 1320000
Fixed costs941160 941160 941160 941160
Variable costs54000 30000 45000 15000
Gross profit324840 348840 333840 363840
Balance at the beginning0 324840 673680 1007520
Balance at the end324840 673680 1007520 1371360

Cash flows. (probable)

1 kratal2nd quarter3rd quarter4th quarter
Revenue1320000 1320000 1320000 1320000
Attachments427000
Expenses995160 971160 986160 956160
Gross approx.-102160 348840 333840 363840
Balance at start 0 -102160 246680 580520
Remaining at the end-102160 246680 580520 944360

I use the simplified tax system (how to calculate sales tax)

In 2011, the simplified tax system = (5280000-3909240)*15%=205704 rubles.

Cash flows. (pessimistic)

1 kratal2 kratal3 kratal4 kratal
Revenue1320000 1320000 1320000 1320000
Attachments427000
Expenses1085100 1185112 1118123 1124125
Gross profit-192100 134888 201877 195875
Balance at start -192100 -57212 144665
Remaining at the end-192100 -57212 144665 340540

Cash flows.

1 kratal2 kratal3 kratal4 kratal
Revenue1320000 1320000 1320000 1320000
Attachments427000
Expenses965320 985650 920100 923150
Gross profit-72320 334350 399900 396850
Balance at start -72320 262032 661932
Remaining at the end-72320 262032 661932 1058782

Operational plan report (for the year)

NPV (50%)=202579

NPV(130%)= -16409

Break-even point in kind = 313720/22000 = 14 children.

Payback period=427000/944360=0.45 i.e. 4.5 months.

Safety factor=440000-14/440000*100%=99%

Risk assessment

Risk in entrepreneurship is the likelihood that the enterprise will suffer damages and losses if the planned event (managerial decision) does not materialize, as well as if miscalculations or mistakes were made when making management decisions. Factors influencing business risk can be divided into two large groups: macroeconomic and microeconomic.

The following possible risks can be identified in this project:

CauseNegative influence
occurrence of riskon expected.profit
Distance fromAdditional creation costs
transport hubsaccess roads, elevated
operating costs
Distance fromAdditional capital investments
engineering pathsfor supplying electricity, heat, water
Local attitudeThe possibility of introducing additional
authoritiesrestrictions complicating the implementation of the project
Level
solvency
percent\
Unforeseen expensesVolume increase borrowed funds And
including due to inflationdecline net profit due to payment
percent
Disadvantages of designRising construction costs
survey work
Late deliveryIncreased production time, payment
componentsfines to customers
Demand volatilityDecreased demand with rising prices
The emergence of an alternative productDeclining demand
Price reduction by competitorsDecrease in profit
Increased productivityDecline in sales and reduction
from competitorsprofits
Tax increases Decrease in net profit
Decrease in solvencyDeclining sales
consumers
Rising prices for raw materials,
materials, transportation
Dependency on suppliersDecrease in profits due to rising prices
lack of alternative
Lack of working capitalIncreasing the volume of borrowed funds and
funds decrease in net profit due to interest payments
Difficulties in recruiting qualifiedDecrease in rhythm
Insufficient salary levelStaff turnover, decreased productivity
Equipment wear and tear

There has long been a shortage of places in public kindergartens in Perm; city residents have no choice but to wait for vacant places or hire nannies for their children. Private kindergartens could be a solution to their current situation. They either don’t exist, are of poor quality, or don’t have a license at all. There is no need to talk about competition for this project. It cannot be argued that in larger cities (Moscow, St. Petersburg, etc.) this industry has been successfully developing and thriving for a long time, but unfortunately in our city it has not yet found its proper place.

Still, in order to stay afloat and be able to compete with municipal gardens, it is necessary to carry out activities in the field of advertising and improve the quality of service, using their strengths: such as the novelty of the services offered, different from those of competitors and the high quality of the services provided, obtained through quality organization activities and highly professional personnel. Main competitive advantage private garden, is the safety of children and more serious control over each of them, due to the small number of the group.


Experienced parents understand that a lot depends on a child’s education, and the foundation of quality education is laid in kindergarten. Today at government institutions groups are overcrowded. In addition, educators rarely use modern methods of early development. For this reason, many parents prefer private institutions. This creates a successful niche for development profitable business. In this case, you will need good ideas for a business plan, the necessary documentation, personnel and premises.

Small groups and modern equipment are the advantages of private kindergartens

Legal registration of a private kindergarten and a list of necessary documents

The educational sphere in our country has always been state-owned, therefore, when opening a private educational institution, its owners will face the problem of obtaining various permits and licenses. A preschool institution can open individual, individual entrepreneur or legal entity.

If a preschool institution is opened by a legal entity, it must be registered in non-commercial form. The application for registration is considered for 1 month. After this, the work is coordinated with various authorities, tax authorities, extra-budgetary funds, authorities state statistics. To have the right to open a preschool, you must obtain a license issued by the Department of Education.

Necessary documents for a mini-garden:

  • premises rental agreement;
  • charter;
  • the program according to which children will be trained;
  • documents confirming the availability of the necessary training materials;
  • detailed data on the number of staff and children;
  • certificate from the tax service;
  • certificate from the fire service;
  • a certificate from the sanitary service indicating that the premises comply with the requirements of SanPiN.

Obtaining a license to open a home kindergarten is not so easy. However, the operation of such an institution without the appropriate documentation may result in criminal liability.

Many organizations try to operate without a license, positioning a home kindergarten as a training center. However, an unplanned problem can cause serious problems, including serious fines, closure of the kindergarten, and even criminal penalties.

Premises requirements

One of the most difficult tasks is finding the optimal premises. It must comply with the following standards:

  • For each child in kindergarten there must be at least 6 square meters. meters of area;
  • At least three zones must be equipped: a play area, a bedroom and a dining room;
  • moisture-resistant materials should be used to cover the walls;
  • The height of the ceiling and window sills must correspond to the standard.

A private kindergarten as a business can be organized in an apartment. However, according to the law, residential premises cannot be used to conduct private business. In addition, it is almost impossible to comply with all the conditions in the apartment.

Private preschool educational institutions must be located in a separate and protected area

To accommodate groups, it is recommended to rent a separate building. An excellent option would be to rent an unused public kindergarten. In this case, the building already meets all standards, so all that remains is to make repairs and purchase the necessary furniture, dishes, toys and educational materials.

Necessary equipment and furnishings of the kindergarten premises

The list of what is needed to open a private kindergarten must be continued with appropriate equipment and furniture. In this case, it becomes necessary to purchase the following:

  • tables for eating, activities with children and creativity;
  • small chairs;
  • beds;
  • lockers in the locker room;
  • pillows and blankets;
  • bed linen and towels;
  • utensils for eating and cooking;
  • equipment for preparing and storing food;
  • washing machine;
  • sports equipment;
  • toys;
  • educational and children's literature;
  • stationery;
  • goods for creativity.

At the same time, furniture should be hypoallergenic, pillows and blankets should be made of silicone, and toys should be safe and modern. Creative and educational materials must be consistent with the curriculum.

The main requirement for equipment and furnishings is modern appearance, bright colors and environmental friendliness

A business plan for a private kindergarten may include not only a monthly fee, but also a one-time entrance fee. This will just allow open establishments receive the necessary amount for the purchase of inventory, as well as cover all costs and quickly gain a foothold in the market.

Catering is one of the most important factors. In kindergarten, meals can be 3-5 times a day. Children's nutritional requirements are the first thing that future clients look at when searching for the optimal preschool for their child.

Catering in a private kindergarten

Nutrition should be healthy and nutritious, so you won’t be able to save money on it. To increase the revenue and income of a private kindergarten, it is recommended to prepare questionnaires for parents on the nutritional requirements of their children. This will allow you to prepare food for children based on their preferences.

High-quality personnel selection

When solving the problem, special attention should be paid to personnel selection. The hiring of teachers and cooks should be carried out at the stage of opening the institution, because the quality of work of a private kindergarten will depend on the staff. Experienced specialists know how to build good relationships with children and also win over parents.

When planning a small business, consider that for every four three-year-old children, one member of staff is required. If this is a group of ten children, then it requires one nanny and two teachers. At the same time, educators must have appropriate education, and all staff, including the cook and nanny, must have a health certificate. If the kindergarten has several groups, then an additional cleaner may be required.

A home day care business plan can be structured to ensure maximum return on investment. In this case, the nanny can perform the duties of a laundress and cleaner. To ensure additional income, it is recommended to find a choreography specialist, English language, music. Don't forget about medical worker. It is not profitable to hire a nurse separately, so it is better to sign an agreement with a reputable ambulance service.

Having additional classes in a private preschool is the path to a successful business

How to open a family kindergarten: marketing plan

Due to the fact that large cities are overcrowded and many people need kindergarten services, it seems that competition between private educational institutions absent.

However, recently dozens of new establishments are opening every year. To avoid having to think through advertising yourself and ensure rapid revenue growth, you can think about purchasing a better franchise. It will be easier to open a training center as a franchise, but in this case additional expenses should be included in the plan.

To attract customers, you can place advertisements in social networks, order advertising in windows and on transport. You also need to come up with additional benefits. For example, this could be transporting children home or extra classes.

Profitability and payback of a private kindergarten

Without an accurate calculation of all the data on income and expenses, it is difficult to calculate how much it costs to open a kindergarten. When renting premises, opening a kindergarten will include the following costs:

  • obtaining permits;
  • repair;
  • buying furniture;
  • purchasing bedding;
  • purchase of household appliances;
  • connection to the Internet and communication services;
  • purchasing toys, educational materials, stationery, and art supplies.

Initial costs are approximately 500-700 thousand rubles.

A business expense calculator should also include monthly expenses. These include:

  • rent;
  • utility bills;
  • staff salaries;
  • food costs;
  • additional costs.

Thus, the monthly fee is approximately 400 thousand rubles. If 20 children attend the kindergarten, the monthly income will be approximately 500 thousand rubles. This will make the total profit equal to approximately 100 thousand rubles, so the opening of the establishment will pay off in about a year, taking into account the full occupancy of the kindergarten.

A business plan is a document that plans to create new company, reflecting the state of its affairs, the direction of its activities and ways to achieve its goals.

To draw up a business plan for a private preschool educational institution, you need to analyze the service market in your city, study documents for conducting business, engage in financial planning taking into account local prices, the necessary costs for staffing, purchasing furniture and advertising the institution.

Required documents

In recent years, the demographic situation in Russia has been positive. Thanks to the maternity capital program and improved healthcare, the birth rate increased, which caused problems with the number of places in kindergartens. State educational institutions for preschoolers are being built too slowly compared to the rate of population growth. Some children don't even have time to wait in line for school. Therefore, private gardens are becoming increasingly in demand both in large cities and in small towns.

Requirements for an entrepreneur vary depending on the type of establishment being opened. There are two options for legally carrying out such activities:

  • IP ( individual entrepreneur) . as it, you will be able to provide preschool education. The advantages of such a person are ease of registration, no need to license a kindergarten, simplified taxation and accounting. You can register as an individual entrepreneur if you do not plan to hire other teachers. Individual entrepreneurs can hire cleaners, cooks and other persons who do not carry out educational activities.
  • Other types of legal entities(for example, a non-state educational institution) also provide the opportunity to create a kindergarten. But they need to obtain a special license. At the same time, LLC, PJSC and NJSC can only engage in leisure and developmental activities that are not classified as preschool. It does not require a license.

Documents required to obtain a license from the Department of Education:

  • A copy of the charter of the educational institution (with the indicated type of educational institution, founders, types of activities carried out educational programs, management structure);
  • A copy of the decision on its creation;
  • Business plan;
  • A document confirming tax registration;
  • Educational program, including information about the number of children studying, the staff of teachers;
  • A copy of the rental agreement;
  • Copies of the conclusions of the SES, fire inspection and Rospotrebnadzor;
  • Information about the material and technical base of the institution.

Financial plan

When developing a financial plan, you should focus on current prices and average salaries in this area. You should also include unforeseen expenses, for example, fines from the SES or unexpected repairs.

Approximate budget planning (list of income and expenses) for a year for a large kindergarten with about 50 children.

Start-up costs:

  • Costs for documentation and licensing – from 5 thousand rubles;
  • Major or cosmetic repairs - from 200 to 400 thousand rubles;
  • Fire alarm - installed for 40-60 thousand rubles, its further maintenance - 100 thousand rubles. per year;
  • Concluding a security agreement with the relevant company - from 110 thousand rubles. monthly;
  • Furniture, household appliances, plumbing, dishes and office equipment, etc. - from 500 thousand for an apartment-type kindergarten for 20 children to 4 million rubles for a large private institution.

Current (average) costs:

  • Rent - around 400 thousand rubles. per month (excluded when the building or apartment is owned);
  • Utilities - 90 thousand rubles. per month;
  • Meals – from 5 thousand rubles. monthly per child or employee;
  • Consumables (paper, paints, other necessary for children's creativity) – approximately 50 thousand rubles. per month;
  • Staff salaries with tax fees - 1 million rubles;
  • Advertising - from 100 thousand rubles per month.

Revenue:

  • Payment for the child’s stay per month (from 5 to 25 thousand rubles depending on the city), which is multiplied by the number of months of work per year;
  • Income from additional paid educational activities.

Be sure to take into account the form of registration business relations with parents. The easiest way to do this is to create an agreement form for clients. It must take into account both the educational and leisure services provided, the cost of children’s stay, the conditions for terminating the contract, and all the small details (for example, the possibility of using photographs of children for advertising purposes).

Learn more about the process of opening and running such a business in the following video:

Premises requirements

In an urban environment, it is easiest to equip a kindergarten in an apartment. Also a good option would be to buy out several apartments on the ground floor, combine them and equip a separate entrance. At the same time, according to SanPiN the kindergarten can accommodate up to 80 people. You can add a room to an apartment building or a simple residential building. In such an institution it is permissible to place up to 150 preschoolers.

A separate building has the most advantages. Even with a maximum height of 2 floors, preschool education can be received here up to 350 children. An organized private playground and park area will attract many parents. If possible, it is better to equip a swimming pool. Very few kindergartens can afford it, and the demand for such institutions is much higher. There are several ways to get a building that meets SNiP in the city:

  • The easiest way is to rent premises from a state preschool institution. It will fully fit SES requirements and fire service, have a suitable layout.
  • An alternative is to purchase a ready-made building and partially reconstruct it to meet the needs of the kindergarten.
  • The most expensive way is to build the premises yourself. At the same time, you can decide for yourself about the need for a gym and a swimming pool, and the size of the green area around. But in the last two options, the investment may not be justified, which will lead to bankruptcy.

Geographically private garden best located in areas with new buildings. Many young families are purchasing housing there, and the project’s one kindergarten per block is always not enough. In addition, in new buildings, the first floors are designed for rent by legal entities, which solves the problem of finding premises.

Repairs must be made in accordance with regulations fire safety And sanitary standards. Paint on the walls must be moisture-resistant and non-flammable (for example, oil paint is prohibited). Minimum height The ceilings are 3 meters. Emergency evacuation exits and a fire alarm system are required. When calculating the area of ​​the room, you should take into account the requirements according to which each child must be provided with at least 6 square meters.

The environment of a preschool institution depends on the number of children studying there:

  • Each child requires: a locker for things, a bed (it is convenient to use bunk or folding models), a table with a chair, 2 sets of bed linen, and a sufficient amount of dishes.
  • The kitchen must be equipped with household appliances (stoves, refrigerators, dishwashers), plumbing fixtures and other furniture.
  • Every room needs curtains, carpets, cabinets for toys, stationery and supplies, a free play area where children can play active games to relieve stress.
  • Equipment and medicines for the medical office, equipment for the gym are purchased separately, and the swimming pool is fully equipped.

Establishment staff

Employees must have a work and medical record (the latter to ensure the safety of children). It is not necessary to have specialized (pedagogical, psychological or medical) education, as well as work experience. Mothers on maternity leave are often hired as nannies. This is beneficial both to the management of the institution and to the mothers themselves. The latter usually receive a place for their child and discounts on payment for his stay, while the administration receives workers with experience in caring for children and love for them.

On average, the staff of a preschool educational institution may include:

  • educators (groups of private institutions usually accommodate up to 10 children, which require 2 educators and 1 assistant);
  • nannies or teaching assistants;
  • sports teacher;
  • music teacher;
  • invited educators to provide additional services;
  • medical workers;
  • manager;
  • cleaning woman;
  • Methodist;
  • psychologist;
  • speech therapist;
  • several cooks (depending on the number of children);
  • security guard;
  • street cleaner;
  • handyman

Marketing plan

A private kindergarten should be advertised in places where potential clients gather: in children's clinics, on playgrounds, in shopping centers. To do this, you can order banners or distribute leaflets. Advertisements in the local newspaper or on parenting forums also help spread the word about the facility quickly. You can send brochures to residents of a given microdistrict at home, indicating the advantage of the proximity.

Unique developmental and health programs, the presence of a swimming pool and a gym, the ability to follow a child’s diet or a special focus will definitely make your kindergarten stand out from others. Relevant for busy people who cannot afford a nanny will be the opportunity to leave the child overnight or on weekends in unplanned situations.

Profitability and payback periods of the business

With rental premises and low start-up costs, a private garden starts to pay off in a year and a half. Upon purchase and/or major renovation building a business can pay off only in a few years, but the revenue will be higher, because rent will be eliminated.

Profitability depends on the number of clients:

  • a small kindergarten with 10 children brings in about 50 thousand rubles every month;
  • 25 children in an institution with additional services educational services already bring 150 thousand rubles in income;
  • a large kindergarten, in which more than a hundred children study, can provide more than 500 thousand rubles of net income monthly.



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