Business plan for a budget educational institution. Business plan of an educational institution. Types of educational institutions. Market of educational services. Feedback from our clients

The School of Mental Arithmetic is a sought-after and stable business. To start, 300 thousand rubles are enough, which will pay off within six months. How to earn 100 thousand rubles a month on accounts?

A children's club is a popular developing and socially responsible business, which, in addition to deep moral satisfaction, is capable of generating a monthly profit of more than 900 thousand rubles.

How to open a language school in a city with a population of more than 1 million people. Starting investments - 635,800 rubles. Net profit - 140,000 rubles, profitability - 17.5%.

Sand painting studio business plan. Starting investment - 330 thousand rubles. Payback period - 6 months. Net profit - 100-400 thousand rubles.

Psychological salon "1000 ideas"

Psychological salon "1000 ideas" - its own business that changes lives. Unique format, 25 ready-made programs, turnkey training. Investments 80,000 rubles.

Investments in the opening of an island format children's art studio - 529.2 thousand rubles. The payback period of the project is 8 months. Profitability - 30%.

Investments in the opening of a kindergarten, taking into account the creation of all the conditions necessary according to the new SanPiN, will amount to 648.1 thousand rubles. For the start will be used own funds. Payback period...

The cost of the project will be 14,530,000 rubles, of which 10,530,000 will be start-up investments in the opening, and 4,000,000 rubles. - working capital. Payback period - 32 months.

A business that operates in small towns and villages. The revenue from film screenings for 1 day averages 15-50 thousand rubles, we also add the sale of popcorn and cola, and we will increase our box office by another 40 ...

If you are a specialist in your field, have the appropriate qualifications and work experience, then you should think about opening your own training center. Moreover, a large investment for ...

According to some experts, the profitability of a dance studio reaches 50 percent, but this is too average, because a lot depends on various factors, but you can ...

The payback period of a leisure center for schoolchildren and teenagers with investments of about 250 thousand rubles is from one year. You can recoup the costs earlier, but for this you will have to raise prices for ...

High demand for educational services, relatively low start-up costs (from $15 thousand) and good profitability (30-40%) make this business attractive for beginners and experienced entrepreneurs...

Business on laboratory diagnostics services from the largest laboratory and diagnostic center in the Russian Federation. High confidence of doctors and a large flow of customers due to low prices compared to competitors.

To open a small club, including the purchase of books, it will take from 500 thousand rubles. In a month, a store of this format can bring from 150 thousand rubles and more. The founders of such clubs prefer ...

The main expenses for opening a dance school range from 650 thousand rubles. With good attendance per month, schools can bring their owners from 100-150 thousand rubles.

Almost all the profits of a private school go to its development, and even making a profit is contrary to the charter of a non-profit organization, so it’s better to register two companies, one of which will be commercial ...

Mangosteen vending machines are the first vending equipment designed specifically for the sale of toys. In our franchise, we have combined two successful areas - vending and the sale of children's toys.

Earlier we already wrote about how to organize a private kindergarten at home, which does not require large investments. Quite a lot of time has passed since the writing of the article, and only now have...

Almost any teacher sooner or later becomes a tutor. Someone provides these services as an additional source of income in the presence of the main job, and someone turns a rehearsal ...

Most parents of older preschool children work from morning to evening, so they can pay attention to their children only on weekends (although often they don’t even have the strength for this ...

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

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Additional education is one of the most important requirements in all fields of activity. Therefore, highly qualified specialists are trained on an ongoing basis, constantly expanding and deepening their knowledge. Thanks to this, educational or training centers have become widespread. Opening your own training center is a promising idea that requires certain knowledge from the field of entrepreneurial activity and the availability of a competent business plan for the training center.

The purpose of the training center is to provide additional education or advanced training for specialists of various levels. In connection with such specifics, the main consumers will be individuals or organizations interested in receiving various educational services.

Most modern companies implement international corporate standards as the basis of their activities. This allows you to increase the level of professionalism of employees, improve the microclimate within the team and increase productivity, while increasing the quality of the company as a whole. Compliance with certain standards promotes employee motivation and retention, preventing employee turnover.

The main reason why new market participants should take up this type of activity can be called a significant increase in demand, as well as a lack of modern training centers that meet the requirements of modern society. At the same time, an increasing number of companies, especially international ones, are striving to meet existing standards.

As for the form of entrepreneurial activity, for a training center that claims to cooperate with large corporations, the status of a legal entity is more suitable. When forming an LLC, its creator actually declares his seriousness and reliability, confirming these qualities with a charter and the contribution of authorized capital. In addition, applying for a loan to a bank in the status of a legal entity, it is easier for the applicant to get a positive answer. The same applies to cooperation with potential clients - training centers, formalized as opening or closed joint-stock companies, are more trustworthy.

The process of registering an LLC includes the preparation of constituent documents according to the following list:

  1. - the charter, which will indicate the type of activity of the company;
  2. - the decision to establish an LLC;
  3. - decision on the appointment of the head;
  4. - minutes of the meeting of founders;
  5. - receipt of payment of state duty;
  6. — confirmation of the contribution of the authorized capital;
  7. — copies of personal documents of all founders.

These some other documents that may be requested from the tax service are submitted along with a completed application, which indicates the appropriate OKVED code for the selected type of activity. The main code may be 85.41 "Additional education for children and adults." But other basic and additional codes are also possible - it is important that the services offered correspond to the declared information.

Financial aspects of the business plan of the training center

An enterprise providing additional educational services, according to preliminary calculations, needs financing. The most rational way to get the necessary funds is to turn to lending. According to the provisions of the business plan, it will be necessary to obtain a bank loan of a commercial nature in the amount of 1 million 950 thousand rubles. This is the approximate size of the total cost of this project. The duration of the project from the moment of its launch until the company reaches the level of self-sufficiency will be 2 years. Taking into account the fact that the interest rate will be 14 percent, and payments on the loan will begin from the first month of the establishment of the center, the total amount of interest payments for this period will be approximately 123 thousand rubles. For the selected period, the overall economic effect will reach 9 million 242 thousand rubles.

Such figures can be obtained, given the fact that large training companies that rely on the long term can focus on an annual turnover of 1.5 billion rubles, subject to the conclusion of a contract of at least 3 million. But such centers must have highly qualified specialists who need an appropriate salary level, as well as a massive marketing campaign. Medium-sized training centers that do not claim to be premium-class trainers should expect that in the first year of operation, big profits should not be expected - during this period, all efforts and funds are invested in the development of the company, attracting qualified trainers and selecting a customer base. The main reason why most centers get a zero balance by the end of the first year is the lack of really big clients. This is logical - in the first 2 years, the company only earns a reputation in the market.

In addition to lending as the main source of new business investment, entrepreneurs resort to other sources of financing. Approximately 30% will fall on the issuance of bonds, 25% - the placement of shares on the stock exchange, 23% - the participation of financial investors and within 14% - own funds.

Such calculations can be obtained by analyzing the existing proposals in the industry, studying the pricing policy and comparing these data with the costs incurred during the opening and promotion of the company.

When planning the pricing policy of the future center, it is necessary to take into account all existing factors. Thus, the average price of an open curriculum is from 300 to 700 dollars. True, in elite organizations, the cost can significantly exceed this figure. Corporate programs will cost from 3 to 5 thousand dollars. Depending on the territorial features, the composition and intensity of training programs and the qualifications and reputation of trainers, the price indicator can significantly differ upwards.

The profitable part of the business plan is determined by several important features - the level of demand, the state of this market segment and the nature of the proposals of a particular organization. At the same time, in order to avoid bias in the calculations, the lowest profitability threshold should be taken into account, not forgetting the existing risks.

Taking into account that the period during which the company will reach the level of self-sufficiency and will bring a stable income will be approximately 2 years, you should prepare a plan for the volume of services provided during this billing period:

If the indicated financial results are maintained during the first two years and, in addition, the trend towards profit growth and an increase in the client base continues (in this case, the growth rate will be from 20 to 55 percent per year), the annual growth in sales volumes will reach 18 million rubles or more.

One of the main points of the business plan will be its expenditure side. If we take into account the most significant items of expenditure, we can draw the following conclusion:

Item of expenses 1 month, rub. 12 months, rub. One-time costs, rub. Total for the year, rub.
Buying or renting premises 93.8 thousand 1 million 125 thousand 187.5 thousand 1 million 313 thousand
Purchase of equipment 37.9 thousand 37.9 thousand
Purchase of computer equipment 81 thousand 81 thousand
Creation of a website, hosting, purchase of scripts 92 thousand 92 thousand
Advertising expenses 50 thousand 600 thousand 200 thousand 600 thousand
Wage 738 thousand 8 million 856 thousand 8 million 856 thousand
tax payments 236 thousand 2 million 832 thousand 2 million 832 thousand
Unforeseen expenses 93.6 thousand 93.6 thousand
Total 882 thousand 10 million 880 thousand 1 million 30 thousand 11.5 million

When drawing up a financial plan, be sure to take into account all existing risks. The most significant factors include:

  1. - high competition, which has a constant upward trend;
  2. — uncertainty in market trends;
  3. — high level of investment.

All of these factors, common to most organizations providing continuing education services, can be overcome by providing the highest quality of services and developing an effective marketing strategy.

The tax part of the costs will depend on two main factors - the chosen taxation system and the income that the organization receives. But in general, the list of tax deductions for the training center will be standard:

The conclusion that can be drawn as a result of studying the market for additional educational and training services is very optimistic: this sector is very promising and is constantly open to new participants. By properly organizing the activities of the company, it is possible to make it a highly profitable business with a tendency to constant development and expansion. Having calculated financial investments and expected income, you can pre-plan all the steps of creating and developing an organization in advance.


The educational sphere can be considered an unplowed field for business. There are many options for earning money, competition is minimal, and public education does not satisfy the need for quality services. In this review, we have not only collected trending business areas for you to start in the educational field, but also provided links to ready-made guides for opening them.

Children's Development Center

Children's developing clubs are one of the most trending areas in the business of additional education. The main source of income is formed by paying for classes by parents who live in large cities of the country and want to give the best to their child. With well-established work, developing centers can earn 500 thousand rubles. per month.


You can open a small studio of children's creativity in the format of an island in a shopping center for an amount of 530 thousand rubles. Such studios allow parents to leave their children under supervision while shopping. At this time, children can practice polymer clay modeling, paint plaster figures, create postcards and much more. Net profit - within 100 thousand rubles.


You can open your own training business for less than 100 thousand rubles. The main task is to arm yourself with effective training methods, decide on a niche and work to attract customers. The income of coaches exceeds 100 thousand rubles. per month.


Early development clubs can be considered a specialized area in the field of child development. The activities of these clubs include classes for babies as young as a few months old and their parents under the guidance of experienced teachers. Those wishing to open such a business will need to take care of mastering one of the recognized international methods and rent a room. The income from conducting such activities ranges from 30 to 250 thousand rubles.


The increase in trade with China and the growth in the number of joint business projects with this country increase the need for the population to learn Chinese. Recently, the Chinese language in Russia has become the 5th most popular language after English, German, French and Spanish. You can open your courses in the format of tutoring from the amount of 40 thousand rubles, and for one lesson a teacher can take an amount of 800 rubles.

business plan for organizing Chinese language courses


General education schools in Russia today are not able to meet the demand for high-quality teaching of foreign languages, so private language schools cover the need. To open a language school on an area of ​​100 sq. meters will require about 635 thousand rubles, which will pay off after six months of work. Net profit will amount to 140 thousand rubles. per month.

In our age of digital technologies, the need to study cryptography is rapidly increasing, the basics of which are beginning to be conveyed in the format of games even to small children. If you understand the topic, consider organizing your lessons in which you can explain to everyone the intricacies of the cryptocurrency economy, the features of cryptocurrencies and blockchain technologies.

cryptography course business ideas


In a large city, you can easily find a company that provides training for hairdressers and stylists, but there is no need to talk about a high level of competition. You can often earn much more in this area than at the hairdressers and beauty salons themselves, and the amount of initial investment in such a business is estimated at less than 1 million rubles. When organizing a school on the basis of an already operating beauty salon, you can open a small educational institution for 100-200 thousand rubles in addition to the main type of investment investment.

Read the guide to opening hairdressing and manicure courses


Ready-made ideas for your business

Abroad, such a type of educational leisure as survival courses is popular. Classes are divided into theoretical and practical parts, the last of which takes place in natural conditions. Course participants are taught first aid, how to build a shelter, make a fire, get water and food away from civilization. You can establish such a business for a former military, firefighter or rescuer. In large cities, for a two-day survival course, the leaders receive from 5-6 thousand rubles. from a person.


A new direction is actively developing in the market of consulting services - the organization of psychological games. Most often, a neutral territory acts as a platform for holding games: a rented hall, an office, meeting rooms, an anti-cafe, classrooms of schools and universities, and training centers. The game itself lasts about 2-3 hours. The cost can vary from 250 to 5000 rubles per person, depending on the size of the city and the authority of the organizer. An interesting direction for conducting such games and trainings is the format of a psychological salon, which has parallels with the literary and political salons of the 18th-19th centuries. The hostess of the psychological salon is usually a woman who plays the role of leading courses. It is interesting that you can start such a business even without a psychological education and with investments from 120 thousand rubles. You can read more about opening a psychological salon.


In many new residential high-rise areas, local authorities do not have time to meet the need of the local population for kindergartens. In such places, the organization of a kindergarten at home will become a popular business. The profit of a kindergarten at home will be 50-100 thousand rubles. per month.

guide to opening a kindergarten at home


Voluntarily deprive yourself of sight for several hours, days or even a week - in our time, customers are willing to pay solid money for such a service. Getting into pitch darkness, the participants of the training completely deprive themselves of the sense organ that provides 90% of the information. However, instead, they discover a lot of new things. Habitual visual patterns and stereotypes disappear, speech becomes more confident, people begin to hear and listen to each other.


Graffiti itself usually does not generate income. Another thing is conducting graffiti training courses. You can organize something like a permanent school for children and teenagers, give master classes at all kinds of festivals and earn additional income from the sale of graffiti paint, markers and other things. An interesting way to express yourself and find a new niche is to conduct all kinds of social events, like graffiti courses for the elderly.


Finance and credit, banking, trade - all this is gradually and irrevocably moving online. It has become difficult to prepare specialists for modern realities using obsolete textbooks, so financial literacy lessons have become a popular area. Abroad, teaching children in this direction begins from school age, explaining how to properly start electronic wallets, make secure electronic payments, and so on.


A few years ago, the business of organizing intimate skill courses was considered a curiosity, but today this no longer surprises anyone. You can call yourself a sex school, a training center for “preserving love and harmony in the family,” or a center for sex education, but the essence will be the same - educating people in the field of intimate relationships. You can open such a business with minimal investment, but remember that for ethical reasons, trainings are always divided into male and female, and they are led by a person of the same gender as the trainees.


City walking tours allow sightseers to delve deeper into the history of the streets, explore objects and imagine themselves as participants in past events. An interesting direction in this area is the conduct of excursions with thematic mini-performances. You can launch such a project for less than 50 thousand rubles.


Speed ​​reading courses are a great way to make money for those people who are not only able to quickly read and highlight the essence of the text, but also for mentors. First of all, the speed reading teacher acts as a motivator for his students, who can be both children and adults. The cost of speed reading classes can be different and depend on the duration and authority of the teacher. A course of classes can cost from 8 thousand rubles.


USE preparation courses

Preparation for the Unified State Examination and the OGE is a profitable business area in the educational field. There are several options for starting your own business here - you can limit yourself to tutoring, or you can open full-fledged group classes by opening a school for preparing for the Unified State Examination on your own or through a franchise. A new niche in this area is the organization of online exam preparation services, where the entrepreneur's income is generated by selling paid access to the service. At the same time, the teacher is not needed: the student works with electronic tests.


Sand painting studio is a mixture of educational, entertaining, cultural and even health direction: sand painting is referred to as art therapy. To open a children's sand painting studio, you will need about 330 thousand rubles, which will pay off in six months.


The two essential ingredients for organizing sommelier courses are craftsmanship and marketing. The wine culture in Russia is rapidly developing, so the need for such a service is growing. More and more restaurants are looking for employees whose task will be to conduct tastings and advice on wine selection.


Acting classes are a line of business, the need for which is much higher than it seems at first glance. They are in demand not only among actors and theater-goers, but also among people seeking to improve their skills in managing their psychological state, body and voice. Also, acting courses are suitable for business people and people who often need to communicate and negotiate. 200 thousand rubles will be enough to open a small acting studio.


The business of preparing drivers for passing exams at the traffic police when buying budget cars can be started with an amount of 5 million rubles. Net profit per month will be more than 160 thousand rubles. The payback period for driving schools is on average about 2 years.


Ready-made ideas for your business

Mother nature is increasingly seen by entrepreneurs as a huge room for business training. For six-figure sums, company owners and ordinary managers are taken on extreme tours, taught to work together and reach mountain peaks, drawing parallels with business development. Between ascents, a business coach informs managers about the concepts of the "Blue and Scarlet Oceans", conducts metaphorical business games and helps to build their "Value Curve" or "Success Map".


If you have skill in cooking, think about organizing culinary courses. Before you rent a room and buy some equipment, you need to think about a promotion strategy. To get started, you can give a few workshops in anticafe to gain experience with the audience and feedback, get the first customers and take good photos.


454 people are studying this business today.

For 30 days this business was interested in 616120 times.


* Calculations use average data for Russia

1. Project summary

Objective of the project– opening of a non-state educational institution (NOU), which provides services for primary general and secondary general education in a city with a population of more than 1 million people. According to Russian legislation, the activities of NOUs are classified as non-profit organizations, therefore, the goal is to extract profit in order to expand activities and pursue the mission of developing education in the region.

The project involves the creation of a paid private school (half board), which is a complex format, including elementary school (grades 1-4), secondary school (grades 5-9), as well as English language courses, preparation courses for the Unified State Examination and the OGE, sections. The advantages of the project include the presence of its own building, and, consequently, the absence of rent in the expense item, which for competing establishments can be up to half of the entire budget. Potential clients of the school are children of parents with a high level of income who want to provide their children with a decent future, as well as children who for some reason are uncomfortable for a mainstream school (speech therapy problems, developmental delay, etc.).

Demand The project is explained by the need to improve the quality of educational services in the country. Given the loss of confidence in public educational institutions, the preference of parents is increasingly leaning towards private schools with an individual approach to the student and an emphasis on learning foreign languages, mainly English.

The main educational services of the NOU include:

1. Primary general education

2. Secondary general education

3. Preparatory courses for the exam and the exam

4. English language courses

5. Classes in dance, choreography, vocals

The cost of the project will be 14,530,000 rubles, of which 10,530,000 will be start-up investments in the opening, and 4,000,000 rubles. - working capital. To implement the project, it will be necessary to attract borrowed funds in the amount of 2,000,000 rubles. The loan is issued for a period of 24 months. The interest rate on the loan is 22%. Deferred payment of payments - 3 months. The amount of own funds will be 12,530,000 rubles. or 86% of the required amount.



*data for 3 years of operation

The project is planned to be implemented within 9 months. The launch of the NOU is scheduled for September 2016.

2. Description of the industry and company

The concept of free public education is increasingly losing the trust of parents. Poor quality educational services, a low degree of immersion in the subject due to the need to constantly slow down the educational process in order to pull up lagging students, the incompetence of schools in preparing for the unified state exam (USE) and further education in prestigious educational institutions - these are just some of the factors in choosing a private education. Often, parents also give preference to a non-state school because of the characteristics of their child, for example, speech therapy problems, physical disabilities, and developmental delays. The number of private schools in Russia does not exceed 1%. They are mainly located in Moscow and the Moscow region, in St. Petersburg, as well as in million-plus cities. The level of competition in this market is minimal.

The enterprise is a private general education school (half board), which provides services for primary general education, secondary general education, and also conducts additional classes in preparing for school, conducting English courses, preparing for the unified state exam (USE) and the main state exam ( OGE). Classes are held in small groups of up to 8-10 people. The maximum number of students in the school (excluding additional education) is 150 people. The educational process is based on an individual approach to each student, an in-depth study of all subjects. Full board with additional education includes training from 8.00 to 18.30.

Classes are conducted by qualified teachers exclusively with higher education, including teachers of the first and second categories. The number of teaching staff is 15 people. Of these, full-time employees - 10, part-time - 10. The total number of employees of the institution - 26. The school is open from Monday to Friday from 8 to 18.30 from September to June. On Saturday and Sunday, additional individual and group classes are held.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

The area of ​​the school premises is 1500 sq. meters. The building has two floors above ground, one basement. The number of classrooms - 9. The school is equipped with a computer class, a music class, a gym, a dining room. Functions to ensure the safety of children are provided by a security guard.

The organizational and legal form of the school is a non-state educational institution (NOE). Since the NOU is a non-profit organization, the profits are distributed to expand activities, improve the quality of services provided: the purchase of new equipment, the opening of new classes, the involvement of teachers from higher educational institutions to open new disciplines. The taxation system is simplified (USN).

3. Description of services

The private school organizes education from grades 1 to 9. The profile subjects of the institution are physics and mathematics, which are studied in the most in-depth. A special place is given to the study of English, which is the answer to one of the most common requirements of parents. Education of children from 7 to 15 years old is carried out in small groups of 3 to 8 people with the same level of knowledge. Courses are conducted according to the methods of US universities. The study is conducted in several main aspects, including speaking, writing, grammar, reading. The training is aimed at removing the so-called spoken language barrier, at the ability to clearly and understandably express one's thoughts and think in English. Unlike the result of studying at school, when the graduate speaks only “English with a dictionary”, studying at a private school pursues the achievement of a specific result, for example, further education abroad, moving abroad for permanent residence. Students are given practical advice on how to prepare for the TOEFL, GRE, SAT, GMAT exams.

Also, the school provides courses to prepare for the Unified State Examination and the OGE in the subjects: social science, physics, mathematics, Russian, chemistry, English. Since the work of the school is aimed at the comprehensive development of the child and the disclosure of creative potential, active attention is paid to additional classes (piano, vocals, dancing). Unlike school classes, health exercises are carried out with students. The cost of training includes three meals a day (breakfast, lunch, dinner). In addition to all of the above, the institution is working with preschoolers to prepare for the educational process. A complete list of services with prices is presented in Table. one.

The price segment of the school is average with high quality, which is confirmed by the qualifications of the teaching staff.

Table 1. List of services


The activities of a private school are regulated by the Law "On Education", as well as the following regulatory documents: Decree of the Government of the Russian Federation "On Approval of the Rules for the Provision of Paid Educational Services"; Decree of the Government of the Russian Federation "On Approval of the Model Regulations on a General Educational Institution"; Order on the procedure for attestation of teaching staff; SanPiN 2.4.2.2821-10; Technical regulation on fire safety requirements; Federal Law No. 7 "On non-profit organizations" .

Ready-made ideas for your business

The organizational and legal form of the school is a non-state educational institution (NOE). According to Russian legislation, educational activities are subject to compulsory licensing, which is carried out by the state education authority of the constituent entity of the Russian Federation. The cost of the state duty since 2015 is 7.5 thousand rubles. The term for consideration of an application for a license is 2 months. OKVED classifier codes - 80.10.1, 80.10.2, 80.10.3., 80.21.1.

After the first graduation of students, but not earlier than 3 years after obtaining a license, the institution has the right to apply to the Ministry of Education for state certification for subsequent accreditation and issuance of state documents to students. Prior to accreditation, graduates of an institution have the opportunity to externally take exams at another educational institution that has passed accreditation. In addition to a license to conduct educational activities, a medical license is required to open a medical office at a school.

4. Sales and Marketing

The market for private education in Russia has appeared since the early 1990s. According to marketing research, the number of private schools remains approximately the same. So if in 1998 there were 520 schools, by 2010 their number was about 550. This is due to the fact that new schools are replacing closed schools. The share of non-state educational institutions in Russia is estimated at 1%. Among the factors slowing down the development of private education in Russia are the high level of school rent costs, the weak level of state support for socially responsible business, and the abolition of tax incentives.

Today, the city in question has about 35 private educational institutions. Among them there are both kindergartens and private schools, as well as institutions that combine several types of activities. Given the generally low level of competition, each institution seeks to occupy a certain niche. When choosing the specification for this project, two factors were decisive: this is parental demand, as well as trends in the domestic labor market. According to the first factor, emphasis was placed on in-depth study of the English language and purposeful preparation of students for passing the USE in this subject, as well as for passing foreign exams. According to the second factor, it was decided to focus on the in-depth study of physics and mathematics due to the perceived lack of qualified specialists in technical specialties in the country.

Ready-made ideas for your business

Thus, the study schedule is formed by groups of three types: groups from the physical and mathematical direction, groups of in-depth study of the English language, groups of additional education. It is the specialization of the school, as well as the quality of the services provided, that is the main way to attract customers. Before enrolling in the courses, the child and parents undergo a questionnaire to better understand the level of knowledge of the former and take into account the wishes of the latter.

At the start of the activity, in order to attract the first customers, an advertising campaign is planned in the media (television and print), and an interview with the director of a private school about the opening of a new institution. According to opinion polls, parents choose a school based on the following criteria: the reputation of the school (57%), the qualifications of teachers (55%), proximity to home (43%), feedback from friends (35%), material resources (11%). Due to the fact that at the start of its activity it is not appropriate for an institution to talk about its reputation, it is planned to focus on the introductory materials of the media on the development plans and mission of the new institution, the main pain points of modern public education that will be overcome in the course of activity, and teaching methods.

On the Internet, a private school will be represented by an official website where parents can find comprehensive information about the school, teachers, the mission of the school, its curricula, and ask questions of interest to them through an electronic form. Also, information on prices for educational services will be posted on the school resource in the public domain. The cost of the opening promotion campaign, taking into account the creation of the site, will be 70 thousand rubles.

5. Production plan

Geographically, the private school is located in a large residential area of ​​the city, with direct access to public transport. A bus stop is 300 meters away. Half board training sessions are held Monday to Friday from 8.30 to 18.30 from September to June, on Saturday and Sunday there are additional classes and courses from 9.00 to 21.00. In the summer, there is an expansion of enrollment in groups of additional education (intensive courses).

It will take 10.5 million rubles to repair and equip the building, as well as to equip the adjacent territory. The area of ​​the building is 1500 sq. meters. The area of ​​classrooms is 400 sq. meters, the number of classrooms - 10, which fits into the accepted standards for the number of square meters. meters per 1 student (from 2.5-3.5 square meters per student). The costs of equipping the school are given in Table. 2. In addition to these expenses, it is planned to purchase equipment for the courtyard area and install a fire alarm.

Table 2 Equipment Costs

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Management functions are assigned to the director (the founder of the project) and the deputy for educational and methodological work. The full-time teaching staff is represented by 10 teachers (see Table 3). Another 5 teachers of the school (a teacher of Russian language and literature, a teacher of history and social studies, a choreographer teacher, a physics teacher and a mathematics teacher), as well as a speech therapist and a psychologist work part-time. The school also has a nurse, cooks and employees of the school cafeteria, a supply manager, a cleaning lady, and a security guard to meet the needs of students.

Table 3. Staffing and payroll



Current period costs include salaries for teachers and other staff, purchases of groceries for the school cafeteria, building maintenance, and utility bills.

6. Organizational plan

The planned launch date of the project is 9 months. The start of activities is scheduled for the beginning of the academic year - September 2016.

The management of an educational institution is carried out by the director of the school, who has the right, within his competence, to give a binding order to any employee or student. The director carries out general management of all activities of the school in accordance with the Charter of the institution and the laws of the Russian Federation. He is in charge of strategic planning, school development, setting goals and objectives. The director approves and implements educational programs, curricula, courses, disciplines, annual calendar training schedules, selects personnel and determines the duties of employees.

The deputy director for teaching and educational work reports directly to the principal of the school. His responsibilities include organizing and long-term planning of the activities of the school, the educational process and methodological work, coordinating the work of teachers in the implementation of curricula, developing educational, methodological and other documentation necessary for the activities of the school, compiling reporting documentation, educational work with parents, monitoring and analysis of the educational process, etc.

Functions for the provision of educational services are carried out by teachers. The requirements for the teaching staff of the school are not only the presence of a state diploma of higher education and the proper level of qualification, but also the presence of the qualities necessary for work that are not always presented in state institutions: communication skills, the ability to find an approach to each child and parents, a high level of personal responsibility, initiative.

7. Financial plan

The costs of the preparatory period include: repair and redevelopment of the premises - 4,837,000 rubles; equipping the territory of the school yard - 1,500,000 rubles, equipping the school - 4,063,000 rubles, creating an official website - 30,000, obtaining permits - 60,000 rubles, an advertising campaign for the opening - 40,000 rubles.

The costs of the main period include: salaries for school employees (including social contributions), school maintenance and utility bills, purchase of food for the school canteen - at the rate of 210 rubles. for 1 student per day, telephony and internet. Appendix 1 shows the main financial indicators in terms of revenue, cash flow and net profit for a five-year period. The calculations are based on the load in the first academic year of 50%, the second year - 85%, the third and subsequent years - 90%.

8. Evaluation of the effectiveness of the project

Opening a private school will require a high level of start-up costs, due to the large amount of repair work and the need to purchase a large list of equipment, including at least 32 items. The payback period of the project will be 32 months from the date of opening. The discounted payback period is 38 months. Project performance indicators calculated for a five-year period are given in Table. four.

Table 4. Project performance indicators


9. Risks and warranties

Unlike most similar projects, the project of this private school does not belong to the category of educational business with a high risk group. One of its main advantages is the presence of premises in the property and the absence of rent. The absence of this item of expenditure makes it possible to pay more attention to the material support of the school, to invest in improving the educational process, attracting new personnel, and purchasing modern equipment. However, the economic activity of the school requires the management to be able to competently distribute the funds at its disposal, anticipate new possible expenses, respond flexibly to the situation on the market and changes in legislation.




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