Apple founder Steve Jobs. Steve Jobs in his youth: biography, life story and interesting facts

Steve Paul Jobs was born on February 24, 1955 in San Francisco, California, USA, to a family of University of Wisconsin graduates who gave their still unnamed son up for adoption. In infancy, the boy fell into the family of Clara and Paul Jobs, who gave him a name. Clara was engaged accounting, Paul was a US Coast Guard veteran who worked as a machinist. The family lived in Mountain View, California. When Steve was still a boy, Paul taught his son how to disassemble and reassemble electrical appliances, and this hobby gave the child self-confidence, firmness of will and ease in handling electronics.

Jobs Jr., who has always had a sharp mind and progressive views, school education was given with great difficulty. In elementary school, Steve was a big mischief, and, in the fourth grade, his teacher only managed to trick the boy into studying. A few years later, when he entered Homestead High School (in 1971), he met his future partner, Steve Wozniak.

Apple Computers

After high school, Jobs attended Reed College in Portland, Oregon. However, having found no use for himself in any area, after six months he dropped out and spent the next 18 months attending creative courses. In 1974, Jobs got a job graphic designer games for Atari.

Just a few months later, he dropped everything again and went to India in search of spiritual enlightenment, traveling the country and experimenting with hallucinogenic drugs. In 1976, when Jobs was 21, he co-founded Apple Computers with Steve Wozniak. Together they revolutionized the computer industry, democratizing technology and making machines smaller, cheaper, smarter and more accessible to ordinary consumers. In 1980, Apple Computers went public joint stock company, and on the first day of trading, its value skyrocketed to $1.2 billion. With a proposal to lead the company, Jobs turned to Coca-Cola marketing expert John Scully.

Leaving Apple

However, several subsequent Apple products suffered from serious flaws, which resulted in product returns and consumer disappointment. Sculley came to the conclusion that Jobs was hindering the company's success.

Being one of the founders of the company, Jobs did not hold an official position in it, and therefore, in 1985, he simply left it and started a new manufacturing enterprise computer equipment and software from “NeXT, Inc.” AT next year Jobs acquired the animation company from George Lucas, which later became known as Pixar Animation Studios.

In 2006, the studio merged with Walt Disney, making Steve Jobs the largest shareholder in Disney.

Second life for Apple

Pixar's success has been amazing, but the specialized software NeXT, Inc. with great difficulty making its way to the American market. In 1996, Apple bought the company. And the following year, Jobs became CEO Apple Computers.

Jobs recruited new management, changed the company's promotional policy, and set himself a $1 a year salary—and Apple was back in the game.

Pancreas cancer

In 2003, Jobs was diagnosed with a neuroendocrine tumor, a rare but resectable form of pancreatic cancer. Instead of going to surgery, Jobs went on a sandy-vegetarian diet, combining it with the methods of oriental medicine. Finally, in 2004, the tumor was successfully removed surgically.

Later innovations

Apple introduced the world to revolutionary products such as the MacBook Air, iPod, and iPhone, each of which marked new step in the evolution of modern technology.

In 2008, the iTunes media player ranked second in sales in America, behind Wal-Mart. Half of all Apple sales come from iTunes (6 billion songs downloaded) and the iPod (200 million units sold).

Personal life

With regard to the details of his personal life, Steve Jobs remained a private person, rarely sharing any information about his family. It is known that when Jobs was 23 years old, his girlfriend Chrisanne Brennan gave birth to his daughter. Steve recognized the girl only when she was 7 years old, but as a teenager, Lisa moved to live with her father.

In 1990, Jobs met Stanford Business School graduate student Laurel Powell. On March 18, 1991, Steve and Laurel got married, after which they settled in Palo Alto, California, having given birth over the years life together three children.

Last years

October 5, 2011 “Apple Inc.” announced the death of its founder. After years of fighting pancreatic cancer, Steve Jobs passed away in his own home. At the time of his death he was 56 years old.

Quotes

“I like to believe in life after death. I like to think that all the accumulated wisdom will not disappear after you leave, but will continue to live. Or maybe everything will be like when you press the switch: click - and you're gone. That's probably why I don't like making power buttons on Apple products."

“Technology is not the essence of Apple. But technology combined with art, with an understanding of people - this is what gives us the result from which the soul sings.

“I like one Wayne Gretsky quote: “I am where the puck will land, not where it has landed.” At Apple, we always strive to do the same."

“You can't just ask consumers what they want and give it to them. By the time everything is ready, they will want something new.”

"To be important, you don't have to change the world."

“I’m not interested in being the richest man in the cemetery… But going to bed and telling yourself that you did something amazing today is another matter.”

“If you want to live your life creatively as an artist, you need to look back less often. You need to be prepared for the fact that, at one point, you will take everything that you have done and just throw it away.

Biography score

New feature! The average rating this biography received. Show rating

CEO and co-founder of Apple Computer, Inc., former Executive Director and member of the board of directors animation studio Pixar.

Character

Steve Jobs is a legendary figure in global business. The man, thanks to whose perseverance the world learned what real personal computers are for a simple user. In addition to computers, Jobs created the industry of computer animated cartoons, gave the world the legendary iPod, and finally, under his leadership, Apple introduced the iPhone communicator, which is changing the foundations of the mobile industry before our eyes. Our story today is about him. About his path, about how this extraordinary personality was able to achieve truly phenomenal heights in business, despite all the blows of fate, which more than once forced Jobs to get up from his knees.

Birth of a rebel

Steven Paul Jobs was born on February 24, 1954 in San Francisco, California. Steve's parents, American Joan Carol Schible and Syrian Abdulfattah John Jandali, abandoned the child a week after his birth. The baby was adopted by a couple from the town of Mountain View, located in Santa Clara County, California. The adoptive parents of the future founder of Apple Paul and Clara Jobs (Paul Jobs, Clara Jobs) gave the child a first and last name.
One of the main conditions of this adoption was that the adoptive parents must ensure that Steve receives higher education. (although neither Paul nor Clara had one, it should be noted that Steve himself ended up never graduating from college)

Steve was expelled from school after third grade. The transition to another school was a significant moment in the life of Jobs, thanks to a wonderful teacher who found an approach to him. As a result, he took up his head and began to study! The approach, of course, was simple: for each task completed, Steve received money from the teacher. Not much, but enough for a fourth grade student. In general, Jobs's success was great enough that he even skipped the fifth grade, going straight to high school.

Jobs graduated from high school in Cupertino in 1972 and attempted to graduate from college in Portland, Oregon. However, Jobs was expelled after the first semester. In 1974, Jobs returned to Cupertino, where he developed an increased interest in computer technology and new developments. He became an active member of the local computer club Homebrew Computer, at one of the meetings of which he later became friends with his future Apple partner.

Once Steve Jobs decided to assemble his electronic frequency counter, but during the assembly he realized that he was missing a number of parts. Without thinking twice, Steve called the co-founder of Hewlett-Packard and told about his problems. Jobs got the parts he needed. Moreover, in the summer he was invited to work for a couple of months at HP. Steve worked with undisguised enthusiasm and all the time tried to prove to his bosses that technology was everything for him. At one of those moments, Steve was talking about his love of electronics and asked a project manager named Chris (who directly supervised Jobs) what he loves more than anything in the world. Chris was short: "Fuck." Soon, Jobs' life began to take on new colors. However, it should be noted that before Steve became a millionaire, he was not very good with women. He did not know at all what to talk about with them, considering all conversations with women empty.

Shortly after his first sexual experience, Jobs became addicted to soft drugs such as marijuana and LSD. (It is interesting that even now, having left this addiction, Steve does not regret at all that he used LSD. Moreover, he considers this one of the most significant events in his life, which turned his worldview upside down.)

When Steve Jobs was 16, he and Woz met a then-famous hacker named Captain Crunch. She told them how, with the help of special sounds made by the whistle from the Captain Crunch cereal, they could fool the switching device and make calls around the world for free. Soon Wozniak made the first device, called the Blue Box, which allowed ordinary people imitate crunch whistle sounds and call free around the world. Jobs was engaged in the sale of goods. The blue boxes sold for $150 each and were very popular with the students. Interestingly, the cost of such a device was then $ 40. However, not much success has been achieved. First, problems with the police, and then with some bully who even threatened Jobs with a gun, brought the blue box business to nothing.

After the first unsuccessful experience in entrepreneurship, Steve Jobs went into private life. At that time, he met his first true love, which was a girl named Chris-Anne. Steve spent a lot of time with her. Including one of the most famous moments in his life, when he took LSD with her in a wheat field. Jobs claims that this moment was very important in his life and helped to "expand" consciousness. Later, Chris-Anne will give birth to a child from Steve, whom he will not recognize for a long time, and will not even pay child support, although he will be a millionaire at that time. All this will be a confirmation of his rather large emotional experiences at that time. But it will be later, but for now Steve decides to enter Reed College.

Reed College is one of the most expensive liberal arts colleges on the west coast, but that's where, despite the lack of money, Steve went. (his parents did find funds for his studies) True, young Jobs studied there for only about six months. However, even after that, he was present at the college, lived in a hostel (sometimes he occupied the rooms of students who, for a number of reasons, were absent at the moment at the college, and sometimes slept on the floor in the rooms of friends). Steve actively attended various courses at Reed, including a course of lectures on calligraphy (later this will affect the personal computer industry, they will have really beautiful fonts)

In 1974, Steve Jobs got a job at Atari. It was there that Jobs managed to persuade management to pay him a trip to India. Jobs was already at that time very passionate about Eastern philosophy, and therefore really wanted to see the guru. Atari paid for Jobs's trip, but he also had to visit Germany, where he was tasked with sorting out production problems. He did it.

Jobs went to India not alone, but with his friend Dan Kottke. Dan Kottke was a reasonably good pianist at the time, but that doesn't mean he had the money to travel to India. However, Steve Jobs promised to pay all of Kottke's expenses. Fortunately, this did not have to be done, since the parents of the latter, having learned that he was going to India, paid for his round-trip ticket, and also gave him money for expenses in a foreign country.

It wasn't until he arrived in India that Steve traded all his belongings for a beggar's tattered clothes. His goal was to make pilgrimages across India, hoping for the help of mere strangers. During the trip itself, Dan and Steve nearly died several times due to India's harsh climate. Communication with the guru did not bring enlightenment to Jobs. Nevertheless, the trip to India left an indelible mark on the soul of Jobs. He saw real poverty, a radically different thing from that held by the hippies in Silicon Valley. ("picture")

Returning back to Silicon Valley, Jobs continued to work at Atari. Soon he was entrusted with the development of the BreakOut game (Atari was making not only a game at that time, but a full-fledged slot machine, and all the work fell on the shoulders of Jobs.). In this work, Steve had to use no more than 50 parts. This was the main condition. Of course, Jobs himself would not have been able to assemble BreakOut in his life. However, he brought Wozniak to work, and everything was ready in 48 hours. Jobs' task was to run for cola and sweets. For this work, young Jobs received $1,000, but he told Wozniak that he was paid $600. As a result, Woz, who did all the work, had $300 in his pocket, and Jobs had $700 in his pocket. faces, and according to eyewitnesses, tears will even appear in his eyes.

In any case, the Altair personal computer was introduced in 1975. Already at this time, both Steves understood what they wanted to do.

Creation of Apple Computer

At the time of the founding of Apple Computer, Inc. In 1976, Steve Jobs worked for Atari, a computer game development company. At the initiative of Jobs, Wozniak created the personal computer. The model turned out to be so successful that Jobs and Wozniak decided to start serial production of computers. The beginning of the collaboration between Jobs and Wozniak is considered April 1, 1976 - the official date of the founding of Apple.

For 10 years, under the leadership of Jobs, Apple managed to maintain a leading position in the computer market. The success of Apple's first computer model, called Apple I (about 200 of these machines were sold, which is a very good indicator for a start-up company) was consolidated in 1977 with the release of Apple II, which was considered the most popular personal computer for 5 years.

However, by 1985, against the background of the release of a number of unsuccessful computer models (the commercial failure of the Apple III), the loss of a significant market share and ongoing conflicts in the leadership, Wozniak left Apple, and after some time Steve Jobs also left the company. Also in 1985, Jobs founded NeXT, a hardware and workstation company.

A year later, Steve Jobs co-founded the Pixar animation studio. Under Jobs, Pixar produced films such as Toy Story and Monsters, Inc. In 2006, Jobs sold Pixar Studios for $7.4 million in company stock. Jobs remained on the Pixar board of directors and at the same time became the largest individual- a shareholder of Disney, having received at its disposal 7 percent of the shares of the studio.

The return of Steve Jobs to Apple took place in 1996, when the company founded by Jobs decided to acquire NeXT. Jobs joined the board of directors of the company and became the interim manager of Apple, which was going through a serious crisis at that moment. In 1998, at the initiative of Jobs, work on frankly unsuccessful Apple projects was suspended, including the Newton PDA.

In 2000, the word temporary disappeared from Jobs' job title, and he founder of Apple got into the Guinness Book of Records as an executive director with the most modest salary in the world (according to official documents, Jobs's salary at that time was $ 1 a year).

In 2001, Steve Jobs introduced the first iPod player. Within a few years, iPod sales became the company's main source of income. Under the leadership of Jobs, Apple significantly strengthened its position in the personal computer market by 2006, which was facilitated by the transition of Macintosh machines to high-performance processors manufactured by Intel.

I think we are having fun. I think our customers really like our products. And we always try to make them even better. Steve Jobs

His success and reputation help define an era and change the world. It is changing the way we think about computers, offering us the perfect hardware and software that is changing us.

This man with boundless energy and charisma is also a specialist in splurge, exaggeration and attention-grabbing phrases. And even when he tries to talk normally, brilliant expressions pour out of him.

Here is a selection of some of his most interesting sayings that will help you succeed in life:

1. Steve Jobs says, “Innovation separates the leader from the follower.”

There is no limit to new ideas. It all depends on your imagination. The world is constantly changing. It's time to start thinking differently. If you're in a growing industry, think of ways to get more results, nicer clients, more simple job with them. If you are in a dying industry, quickly quit and change it before you lose your job. And remember that delay is inappropriate here. Start innovating now!

2. Steve Jobs says: “Be the benchmark for quality. Some people weren't in an environment where innovation was the trump card."

It's not a fast track to excellence. You should definitely make excellence your priority. Use your talents, abilities and skills to make your product the best and then you will jump over the competition, add something special, what they are missing. Live by higher standards, pay attention to the details that can improve the situation. It's easy to have an edge - just decide right now to offer your innovative idea - in the future you will be amazed at how this merit will help you through life.

3. Steve Jobs says, “There is only one way to do great work, and that is to love it. If you don't get there, wait. Don't get down to business. As with everything else, your own heart will help you to suggest an interesting case.

Do what you love. Look for an activity that gives you a sense of meaning, purpose, and fulfillment in life. The presence of a goal and the desire for its implementation brings order to life. This contributes not only to improving your situation, but also gives you a charge of vivacity and optimism. Do you enjoy getting out of bed in the morning and waiting for the start of a new working week? If you answered “no”, then look for a new activity.

4. Steve Jobs says, “You know we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people also developed it ... I think we all say this all the time. This is a great opportunity to create something that could be useful to mankind.”

Try to make changes in your world first and maybe you will be able to change the world.

5. Steve Jobs says: “This phrase is from Buddhism: Beginner's opinion. It's great to have a beginner's opinion."

It is a kind of opinion that allows you to see things as they are, which can constantly and in a moment realize the original essence of everything. Beginner's opinion - Zen practice in action. It is an opinion that is innocent of prejudice and expected outcome, judgment and prejudice. Think of the beginner's opinion as that of a small child who looks at life with curiosity, wonder, and amazement.

6. Steve Jobs says: “We think that we mostly watch TV so that the brain has a rest and we work at the computer when we want to turn on the convolutions.”

Many scientific studies over the decades have clearly confirmed that television has a detrimental effect on the psyche and morals. And most TV watchers are aware that their bad habit is dulling them and killing them a lot of time, but they still continue to spend a huge part of the time watching the box. Do what makes your brain think that develops it. Avoid being passive.

7. Steve Jobs says, “I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It's very good at shaping the personality."

Do not equate the phrases "make mistakes" and "be a mistake." There's no such thing as successful person who never stumbled and made no mistakes - there is only successful people who made mistakes, but then changed their lives and their plans, based on these same mistakes made earlier (without making them in the future). They consider mistakes as a lesson from which they learn valuable experience. To make no mistakes means to do nothing.

8. Steve Jobs says, "I'd trade all my technology for a meeting with Socrates."

Over the past decade, bookstores around the world have seen a plethora of books showing the lessons of historical figures. And Socrates, along with Leonardo Da Vinci, Nicolaus Copernicus, Charles Darwin and Albert Einstein, is a source of inspiration for independent thinkers. But Socrates was the first. Cicero said of Socrates that "he brought philosophy down from heaven, bestowing it on ordinary people." So, use the principles of Socrates in own life, work, study and relationships - it will bring more truth, beauty and perfection into your everyday life.

9. Steve Jobs says, “We are here to contribute to this world. Otherwise, why are we here?

Do you know that you have good things to bring to life? And did you know that those good things were abandoned while you poured yourself another cup of coffee and made the decision to just think about it instead of making it a reality? We are all born with a gift to give it life. This gift, well, or this thing is your calling, your goal. And you do not need a decree to achieve this goal. Neither your boss, nor your teacher, nor your parents, no one can decide this for you. Just find that single target.

10. Steve Jobs says, “Your time is limited, don't waste it living another life. Don't get hooked on a creed that exists on other people's thinking. Don't let the eyes of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary."

Are you tired of living someone else's dream? Undoubtedly, this is your life and you have every right to spend it the way you want without any obstacles and barriers from others. Give yourself the opportunity to develop your creative talents in an atmosphere free from fear and pressure. Live the life you choose and where you are the master of your own destiny.

Steve Jobs, the most famous personality of our time in the field of IT technologies, he owns more than 230 patents, not only in the field of technology, but also in construction and design. It was thanks to Steve Jobs that the world saw portable computers, trendy iPods, prestigious iPhone mobile phones, which are considered the standard of style and functionality. But to our great regret, on October 5, 2011, at the age of 56, he died. In memory of a wonderful man, I publish ten of his most important inventions that turned our lives around:

10. Staircase

Yes, I was not mistaken, it was the stairs. Glass staircases adorn Apple Store branded stores. Steve Jobs is one of several inventors of glass stairs. What is there to invent, you ask?

The essence of the invention is that the joints of metal and glass under the influence of changing temperatures expand in different ways, which leads to the destruction of fasteners. The inventors found a way out.

Jobs is also listed among the inventors of mechanical manipulators that convert mechanical movements into movements on a computer screen.

8. Monitor

The entire path of development of modern computer monitors, from cathode-ray to modern flat high-definition monitors, did not pass without the participation of this inventor

7. iPod with rotary phone

A project that never saw the light of day, which is an analogue of the rotary telephone dialer built into the iPod.

The music player that revolutionized the idea of ​​listening to music anywhere, anytime. Jobs owns about 85 patents related to this invention.

Jobs came up with dozens of operating system innovations that help the user to conveniently use the computer: panels quick access, switching between programs, clearing the screen. All this is his handiwork.

4. Branded packaging

Steve Jobs paid attention to everything, and even how Apple products are presented. that is why he has developed several types of packaging, characterized by compactness and style.

3. Desktop

Since 1980, Steve Jobs's name has appeared on all patents regarding PC cases.

2. Laptop

As mentioned earlier, Steve was just obsessed with style, so part of his patents are related to laptops. This means that Apple laptops have characteristic features - functionality and aesthetics.

I don't trust a computer that I can't lift.

With the creator of the iPhone, Steven Paul Jobs, better known as Steven Paul Jobs, Steve Jobs, is one of the founders of Apple, Next, Pixar corporations and a key figure in the global computer industry, a person who largely determined the course of its development.

The future billionaire was born on February 24, 1955 in the town of Mountain View, California (ironically, this area would later become the heart of Silicon Valley). Steve Abdulfattah's biological parents John Jandali (a Syrian immigrant) and Joan Carol Schible (an American graduate student) gave their illegitimate child up for adoption to Paul and Clara Jobs (née Hakobyan). The main condition for adoption was Steve's higher education.

Even at school, Steve Jobs became interested in electronics, and when he met his namesake Steve Wozniak, he first thought about a business related to computer technology. The partners' first project was the BlueBox, a device that allows free long-distance communications and was sold for $150 apiece. Wozniak was involved in the development and assembly of the device, and thirteen-year-old Jobs was selling illegal goods. This distribution of roles will continue in the future, only their future business will now be completely legal.

In 1972, after graduating from high school, Steve Jobs enters Reed College (Portland, Oregon), but quickly loses interest in learning. After the first semester, he was expelled own will, but remained to live in the rooms of friends for about a year and a half, sleeping on the floor, living on the money for the returned Coca-Cola bottles and once a week coming to the local Hare Krishna temple for free meals. Then he got into calligraphy courses, which later prompted him to think about equipping the Mac OS system with scalable fonts.

Then Steve got a job at Atari. There Jobs is engaged in the development of computer games. Four years later, Wozniak creates his first computer, and Jobs, continuing to work at Atari, establishes its sales.

Apple

And from the creative tandem of friends, the Apple company grows (the name “Apple” Jobs suggested due to the fact that in this case the phone number of the company went in the telephone directory right before “Atari”). Date founding Apple considered April 1, 1976 (April Fool's Day), and the first office-workshop was the garage of Jobs' parents. Apple was officially registered in early 1977.

And the second most development was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to refine the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new market for personal computers.

The debut computer model was called the Apple I. In a year, the partners sold 200 of these machines (the price of each was $666.66). A decent amount for beginners, but it's nothing compared to the Apple II that came out in 1977.

The success of Apple I and especially Apple II computers, coupled with the appearance of investors, make the company the undisputed leader in the computer market until the early eighties, and two Steves millionaires. It is noteworthy that the software for Apple computers was developed by the then young company Microsoft, created six months later than Apple. In the future, fate will bring Jobs and.

Macintosh

The key event was the signing of a contract between Apple and Xerox. Revolutionary developments that Xerox could not find a worthy application for a long time later became part of the Macintosh project (a line of personal computers designed, developed, manufactured and sold by Apple Inc.). In fact, the modern personal computer interface, with its windows and virtual buttons, owes much to this contract.

It's safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the control of the machine was carried out with the help of intricate commands typed by "initiates" on the keyboard. Now the mouse becomes the main working tool.

The success of the Macintosh was simply stunning. In the world at that time there was no competitor, even close comparable in terms of sales and technological potential. Shortly after the release of the Macintosh, the company ceased development and production of the Apple II family, which had previously been the company's main source of income.

Jobs leaving

Despite significant progress, in the early 80s. Steve Jobs is gradually starting to lose ground in Apple, which by that time had grown into a huge corporation. His authoritarian style of management leads first to disagreement and then to open conflict with the board of directors. At the age of 30 (1985), the founder of Apple was simply fired.

Having lost power in the company and work, Jobs did not lose heart, and immediately set to new projects. First, he founded NeXT, which specialized in the production of complex computers for higher education and business structures. This market was too narrow, so it was not possible to achieve any significant sales.

Much more successful was the graphic studio The Graphics Group (later renamed Pixar), bought from Lucasfilm for almost half the price ($5 million) of its estimated value (George Lucas was getting divorced and needed money). Under Jobs' direction, several super-grossing animated films were released. The most famous: "Monsters Corporation" and the famous "Toy Story".

In 2006, Pixar was sold to Walt Disney for $7.5 billion, while Jobs received a 7% stake in Walt Disney. By comparison, Disney's heir apparent only inherited 1%.

Return to Apple

In 1997, Steve Jobs returns to Apple. First, as an interim director, and since 2000, as a full-fledged manager. Several unprofitable directions were closed and work on the new iMac computer was successfully completed, after which the company's business rapidly went uphill.

Later, a lot of developments will be presented that will become trendsetters in the technology market. This and mobile phone iPhone, and iPod player, and iPad tablet computer, which went on sale in 2010. All this will make Apple the third largest company in the world by capitalization (it will bypass even Microsoft).

Disease

In October 2003, an abdominal scan revealed that Steve Jobs had pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple turned out to have a very rare form of the disease that can be cured with surgery. At first, Jobs refused it, because, according to personal convictions, he did not recognize interventions in the human body. For 9 months, Steve Jobs hoped to recover on his own, and all this time, no one from Apple management informed investors about his fatal illness. Then Steve nevertheless decided to trust the doctors and informed the public about his illness. July 31, 2004 medical Center performed a successful operation at the Stanford Institute.

In December 2008, doctors discovered a hormonal imbalance in Jobs. In the summer of 2009, according to representatives of the Methodist Hospital at the University (Scientific Medical Center) of Tennessee, it became known that Steve had undergone a liver transplant. March 2, 2011 Steve spoke at the presentation of a new tablet - iPad 2.

Promotion Methods

To determine the charisma of Steve Jobs and its impact on developers original project McIntosh, his colleague at Apple Computer Bud Tribble coined the phrase "Reality Distortion Field" in 1981. Later, the term was used to define the perception of his key performances by reviewers and fans of the company.

According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos, self-confidence. Basically, PIR distorts the audience's sense of proportion and proportion. Small progress is presented as a breakthrough. Any errors are hushed up or presented as insignificant. The difficulties overcome are greatly exaggerated. Certain opinions, ideas and definitions can change dramatically in the future without any regard to the very fact of such changes. In principle, PIR is nothing more than a mixture of political propaganda and advertising technologies.

For example, one of the most typical examples of PIR is the claim that consumers are "suffering" from competitors' inferior products, or that a company's products "change people's lives." Also, often unsuccessful technical solutions are explained by the fact that the consumer does not need it. The term is often used in a pejorative context to criticize Apple, or its supporters. However, many companies today are moving to a similar technique themselves, seeing how far it has been able to move Apple economically.

Perhaps today the majority of people, when it comes to an apple, will first of all think not about fruit, but about largest corporation, famous brand, a technology giant - about Apple Corporation.

Yes, indeed, it is, people who do not know about the existence of the products of this American company and do not dream of an apple-made laptop, tablet or smartphone probably do not exist today.

But the history of the modern giant began with an ordinary garage and with Apple founder, a simple guy Steve Jobs.

Steve's childhood and youth

Steve was born in 1955, and his parents were students who were not even married. Given life's difficulties, problems with parents and many other factors, the biological parents were forced to give the boy up for adoption. So the future billionaire ended up in the family of Paul and Carla Jobs, people whom in the future he called his real parents.

It was Paul who introduced his son to the basics of electronics even in childhood, which attracted the boy very much and gave him the main hobby and passion for the rest of his life.

Jobs almost missed primary school due to the possession of extraordinary knowledge. And thanks to a suggestion from the director, he skipped several classes, going straight to high school.

Friendship with Steve Wozniak

At fifteen, Steve struck up a friendship with one of his classmates in new school, whose name was Bill Fernandez. He, like Steve, was interested in electronics, but this acquaintance did not become such a significant moment because of this. Bill had a friend who was almost more passionate about technology and innovation than Jobs himself. And that was Steve Wozniak. Over time, Bill introduced the two namesakes, and this made, subsequently, their best friends.

Apple's iOS is

Cool!sucks

Crucial moment

In 1971, a turning point occurred in Jobs' life, which made him understand that electronics can bring quite serious money, but simply be a kind of hobby, a hobby.

All this happened due to interesting history, which, by the way, was the first business project of the two Steves. Then the guys were able to invent the so-called "Blue Box", which imitated the sounds of payphone tone. Thanks to the use of the product, it was possible to make completely free calls from payphones to anywhere in the world.

The guys very quickly realized that with such a device you can make good money and soon began to sell them to their peers for $ 150.

A year later, Jobs entered Reed College, where he met Daniel Kotke. The college was abandoned by the founder of Apple six months later, but Daniel remained his best friend along with Wozniak.

Apple I

In 1975, Wozniak created the Homemade Computers Club, where meetings were held for everyone. Steve joined soon after. Over time, these meetings resulted in the creation of the first of its kind Apple computer.

The presentation of this computer was already carried out when the club was significantly expanded, and even moved its meetings to the university premises. After the presentation, the person interested in buying a computer was Paul Terrell, who offered Jobs one of the main and first deals in his life: he immediately requested 50 such computers in a complete set, for which the entrepreneur was ready to pay $ 500.

Work on computers was carried out in the garage of the Jobs family, and all available forces and acquaintances were involved in it. Daniel and the two Steves worked around the clock building computers to complete the order within a month.

The completed order was successfully delivered, and with the money saved, the guys assembled a new batch of computers. It was a success that eventually led to the creation of the Apple Corporation.

This is how the story of such an influential person began, who will forever remain in the history of not only the innovation and technology industry, but also of all mankind.