Vartan Sarkisov ima. Invisible "PR": media about the CEO of "IMA-consulting", who created the structure of the administration of the Tomsk region. Very friendly person

© ima-consulting.ru. Vartan Sarkisov presents the logo for the elections of State Duma deputies

The IMA-consulting PR agency, which in 2012 developed the structure of the administration of the Tomsk Region for the new governor Sergei Zhvachkin, has come under the spotlight of the federal media. The scandalous publication about the company was posted on its website by the political analysis bureau The KremlNews.

The grimace of the Russian PR market: some major players are fighting for clients, while others are quietly resting on serving government orders. Not so long ago, one of the popular online publications pleased readers with a story about how “creatively” officials in Moscow approach the matter of strengthening interethnic relations.

In short, it was like this. In September 2012, the Department for Interregional Cooperation, National Policy and Relations with Religious Organizations decided to urgently (before the end of the year) spend about 10 million rubles on friendship between peoples. The PR agency IMA-Consulting, which won the competition, expressed its readiness to use this money to increase tolerance among football fans. As a result, the “Football Brotherhood” campaign was born, which, judging by the reviews on the Internet, consisted of a mysterious march of people with fan scarves during a break in the Torpedo-Neftekhimik match.

Both teams, as you understand, are extremely popular, so the event turned out to be the most powerful - especially considering that it all happened at 2 p.m. and on Monday ... Newspapers and TV channels told about the action, which ended the story of the Football Brotherhood. Interethnic relations were not affected.

But in order to truly appreciate this story in the genre of "tales of ingenuous sawing", it is worth typing the name of the performing company into the search engine. Because for "IMA-consulting" "Football Brotherhood" is not just an unsuccessful action, but, so to speak, a touch to the portrait. Another confirmation of a well-deserved "professional" reputation.

Consulting "from Vartan"

The IMA-Consulting agency has been working on the PR services market for a long time, but its "finest hour" came, perhaps, at the end of last year, in the midst of elections to the State Duma. Both the agency and CEO Vartan Sarkisov lit up in the federal media field in full. Then the Moscow City Electoral Committee released a series of propaganda posters, dedicated to the day voting. And immediately appeared outdoor advertising"United Russia", made in the same style as the Central Executive Committee. The opposition made a noise. They began to understand.

It turned out that IMA-consulting, which won the tender, was engaged in election posters. Mr. Sarkisov himself did not hide this: he gave comments to the media and cynically emphasized that the Moscow City Electoral Committee did not have exclusive rights to the image and anyone could buy them from IMA-consulting. At the same time, it was not indicated: did United Russia buy these rights or not?

Sarkisov did not hide: the Moscow City Electoral Committee does not have exclusive rights to images, and anyone can buy them from IMA-consulting

However, if she had wished to do this, I think she would not have spent a penny (as it seems to have happened). For V. Sarkisov killed two birds with one stone - and he received an order from the electoral committee and got lucky for his party. Why "his"? Because he also has a position there: in the ER department of the Central Administrative District of Moscow, he is listed as deputy secretary of the political council local branch. A wonderful merger of the ruling party, PR business and the election commission. After that, it is not worth explaining why the posters of "ER" and the election commission turned out to be similar as identical twins. But what savings on creativity turned out, you don’t have to strain your brains at all!

It is worth paying tribute to Mr. Sarkisov. He got a good contract for the company: isn't this the measure of his effectiveness as a leader? Well, the fact that the scandal came out later is the tenth thing, already from the ethical sphere. True, from such stories, society draws a general conclusion about PR specialists who do not shun anything.

Invisible "PR"

However, IMA-consulting's scandals are hard to surprise. In any case, they do not seem to distract Sarkisov from his work: his agency regularly stamps out projects for the almost complete disappearance of budgetary funds. For example, last summer IMA Consulting won a competition for information and analytical support for the development of local self-government. The price of questions is 16 million rubles. This money was supposed to be used for monitoring social networks, sociological research, training sessions for "municipals" and generally do a lot of useful things.

“... I worked there about a year ago, but I can’t say anything good about the company. The director of the company is a narcissistic miser, such as the world has never seen. At the very muzzle in fat, and the people in the office plow for a penny. In general, I am surprised how long employers like Sarkisov will ride in fat, and how long people in our country will tolerate such an attitude as in IM-consulting. Don't learn from your mistakes. Learn from strangers - do not go to this company to work.

"Cabinet and appearance said that he was the only one living in his office like an Egyptian pharaoh"

Was at an interview. 3 times they brought down the price from the market average - in the end they brought it down to a minimum ... Then they took me to the director ... I began to complain that I did not have enough experience - to bring down the price. When I said that this was already the minimum, then he dropped the catchphrase “Money is not the main thing in life.” I agree. But his office and appearance indicated that he was the only one living in his office like an Egyptian pharaoh, while other employees with a gray-green complexion and bulging eyes dreamed of legal rest and earned wages ... In a company with such to work with an image - do not respect yourself ... ".

For comparison - the words of V. Sarkisov himself from one interview: “Companies are different. Some are of the "family" type, where all employees must be like-minded. To others, professionals are important first of all. I hope that our company is closer to a technologically advanced market structure, so we strive to recruit professionals...” After that, I would like to clarify: what about professionals in what area?

Such rhetorical questions can be asked a dozen. The conclusion will always be the same: sorry for the banality - but a fly in the ointment spoils a barrel of honey. So it is here - the existence of such consulting “from Vartan” characterizes the specifics of the Russian PR market as a whole.

The top list of the rating was compiled on the basis of peer review representatives of employers and companies working in the field of consulting, who were asked to name the best, in their opinion, specialists in this industry. This survey resulted in a list of 150 business consultants operating in the Russian market.

Personal fame.
Business reputation.
The level of professionalism. Ability to solve non-standard tasks.
Systematic solution of tasks.
Interaction with clients (clarity, flexibility, comfort, etc.).
Economic efficiency solutions.
Company fame.
Business reputation of the company.

Vartan Sarkisov, General Director of the PR agency "IMA-consulting", scored 29.45 points and took 25th place in the rating.

short biography
From 1992 to 1997, Vartan Sarkisov was engaged in business, was the founder and head of a number of companies.
From 1997 to 2001, he worked as a consultant at the Information and Advisory Center for the Population of the Foundation for the Development of Parliamentarism in Russia, then as the head of the foundation’s branch in the South administrative district Moscow.
In 2001, he was invited to the prefecture of the Southern Administrative District of Moscow, worked as deputy head, head Organizational management prefectures of the South Administrative District.
From 1997 to the present, he has been organizing election campaigns. He was the head of more than 10 successful campaigns for the election of regional governors, deputies to the Moscow City Duma and the State Duma of the Russian Federation.
In April 2003, he was invited to the IMA-consulting company for the position of Deputy General Director.
Since January 2005 - General Director of the PR-agency "IMA-consulting".

PR-agency "IMA-consulting" has been operating in the market of integrated marketing communications since 1999 and provides services in the following areas: public relations, communications management, GR and political consulting, research and analytics, development and implementation of strategies, Internet projects and online communications, design and creativity, publishing and social projects. Last year, the agency received the PROBA-IPRA GWA - 2009 awards for the "Best PR Campaign on the Internet" and for the "Moscow Anti-Crisis Shield" project (www.antikrizismos.ru), created by order of the Moscow Government, which was also awarded a diploma in nominations " Best Project» National award in the field of PR "Silver Archer".

Vartan Sarkisov, General Director of IMA-consulting, took 25th place in the "Best Consultants of Russia" rating according to "Career" magazine in 2010, and in September 2010 the agency took 2nd place in the rating of PR agencies according to the information favored index .

With a man on the hood, Vartan Sarkisov drove about half a kilometer. He only stopped when his SUV rammed several parked cars. The court decided to place the reckless driver under arrest for two months.

It was established that at the time of the accident the foreign car was moving at a speed of more than 140 kilometers per hour. Another aggravating circumstance was that the driver tried to run away instead of calling an ambulance.

He hid for a long time first from the police, then from the investigators in a paid clinic. And only during the arrest procedure appeared before the public. Son successful businessmen, another representative of the golden youth Vartan Sarkisov, according to detectives, a few days ago, driving an elite SUV, he killed a pedestrian on it.

He often visited London, however, now there is nothing left of his usual gloss. He is in handcuffs, in a cast and sportswear. Paying no attention to dozens of TV cameras and a lot of questions, Vartan Sarkisov, who is talking with lawyers about something. Immediately, two defenders explain to him how to behave at the hearing and what to answer to the judge.

He has just been discharged from the clinic. In an accident, Sarkisov seriously injured his hand and spent several days in a hospital ward. Now Vartan is charged under the article “Violation of the rules traffic causing death."

The rider's mother was also interrogated at the meeting. Elena Sarkisova, of course, shielded her son as best she could. But what can you say when all the evidence is against him. It was found that a moment before the accident, the reckless driver dispersed his luxury SUV to 145 kilometers an hour. The speed at which to react and immediately stop is impossible.

In addition, Sarkisov was in a state of intoxication. The results of the examination confirm this. In addition, law enforcement officers have at their disposal And it flies onto the sidewalk and hits parked cars. Two people run out of the salon. It is known that before that the reckless driver dragged half a kilometer on the hood of a pedestrian Andrey Shestakov. That morning, the head chef of a high-end restaurant was on his way to church. The man was 58 years old. He died on the spot without regaining consciousness. Andrei Shestakov left two children.

By the way, another interesting fact in the biography of the reckless driver: judging by his social media account, Sarkisov. And they are connected not only by communication on the Internet, but by the abundance of fines for exceeding the speed limit. In the last few weeks alone, Sarkisov has received 12 receipts.

So far, nothing is known about the second participant in this high-profile story, that is, about the passenger who was in the SUV at the time of the accident. He fled from the scene. True, it has not yet been found. But he, obviously, could clarify important details and help the investigation.